Get Booked: A Photography Marketing Podcast

We're digging into one of the most misunderstood tools in a photographer's marketing kit — the local lead magnet for photographers. If your freebie is attracting followers from across the country (or across the ocean) instead of clients in your city, this episode is the fix. On this episode: Why generic lead magnets fill your list with the wrong people — and how to make yours hyper-local Lead magnet ideas by genre: destination, newborn, family, senior, wedding, branding, and pet photography How to repurpose your existing blog content into a powerful, city-specific freebie without starting from scratch Get Alison's Local Lead Magnet Playbook Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Local Lead Magnet Playbook Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

If you've been wondering how to market mini sessions for photographers the right way — not the last-minute, panic-post-and-pray way — this episode is your step-by-step blueprint. We're walking through exactly how to build a repeatable marketing plan that fills your mini session calendar, creates real FOMO, and gets clients booking before you've even finished your morning coffee. On this episode: Why starting 3–4 months out is the difference between booked out and crickets The 4-phase marketing timeline: lock the details, tease & build, launch, sustain & close How to use your email list, blog content, FOMO tactics, and ads to fill every spot Map Out a YEAR of Marketing with Alison- a full hour of how to plan your marketing no matter what type of photography you do. Ready to map out your marketing for every season, not just minis? Melissa has 35 Blog Post Topics ready to help you create content that keeps working for your photography business all year long. Not sure where to start with your photography business? Book a free 15 minute discovery call with Alison to figure out your next best move. Links: Alison's shop - past workshops, downloads & more Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Live Workshop coming in April! Get the details in your inbox Map Out a YEAR of Marketing Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

If you've ever wondered how to build local SEO for photographers without playing the exhausting game of chasing magazine features, this episode is for you. We're breaking down citations, backlinks, and domain authority — why they matter more than ever now that AI is recommending local businesses, and exactly what you can do about it today. On this episode: What citations vs. backlinks actually are — and why both matter for getting found Domain authority: the credit score for your website (and why changing your domain is like closing all your credit cards) How to audit, fix, and build your off-page SEO without losing your mind Backlinko Link Checker Melissa's Citation Service Citations & Backlink Self Audit freebie Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Get on Alison's Workshop Waitlist here Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're tackling the episode nobody wants to have — but every photographer needs. In Episode 89, we are breaking down the photography business policies that protect your time, your income, and your sanity before a difficult client situation forces you to figure it out the hard way. On this episode: Weather, sickness, and reschedule policies Model release policies and how to navigate pushback Late client policies — and how communication is your secret weapon The Contract Club - Alison's favorite contract lawyer Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Get on the Waitlist for Alison's next LIVE Workshop Braden Drake's Contract Club Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to get booked. Relocating your photography business doesn't have to feel like driving off a cliff without knowing where you'll land. We sat down with Christian Grant, a family photographer moving from Chattanooga to the Atlanta area this summer, and walked through exactly how to transition smoothly without losing momentum—or clients—in either location. On this episode: Strategic SEO keyword planning when moving to a new market Maximizing bookings and creating scarcity before a big move Leveraging free sessions and collaborations to establish yourself in a new city Running a photography business in two locations at once might sound overwhelming, but with the right game plan, you can maintain your current client base while building traction in your new market. Whether you're switching up your blog posts, timing your big announcement, or figuring out how to juggle both locations, this episode breaks down the exact steps to make your transition work. Looking for fresh content ideas to boost your SEO? Grab our 35 Blog Post Topics to keep your content calendar full while you're managing the chaos of a move. Ready to strategize your own business transition? Book a free 15 minute discovery call and let's map out your next steps together. Join Alison's LIVE workshops tackling client communication, pricing, blogging and more. Get on the waitlist to get the details first! Links: Join Alison's LIVE workshops Get on the email list Leave a review in Apple or on Spotify @alisonbellphotog @‌pictureperfectrankings Used #getbookedpodcast on socials!

Managing a homeschool and business from home requires more than just hustle—it requires strategic systems, clear boundaries, and the confidence to prioritize what matters most. We sat down with operations expert and fellow military spouse Mikel Dyer to talk about the real-life strategies that make it possible to be both a present homeschool mom and a thriving business owner. From setting working hours that protect your family time to batching tasks by energy level, this conversation is packed with actionable insights for ambitious moms who refuse to choose between motherhood and entrepreneurship. Mikel Dyer is an Operations Strategist and founder of Adroitly & Co. She helps founders build businesses that support their life, not consume it, through clear frameworks and steady partnership. She's a 2‑time business owner and the creator of Founders At Home, a space dedicated to leaders growing businesses while nurturing family and home. On This Episode: Setting boundaries and client expectations as a homeschool entrepreneur Systemizing your day to maximize productivity without burnout The "systemize, prioritize, remove" framework for sustainable business growth Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Join Alison's LIVE workshops tackling client communication, pricing, blogging and more. Get on the waitlist to get the details first! Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Workshop Waitlist with Alison Try WhisperFlow - get a free month with this link Mikel's Treadmill Desk Attachment Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

How to Generate Income During Photography Slow Season We're diving into creative ways photographers can monetize their downtime and turn their "sawdust"—those byproducts of your primary business—into real revenue streams. Whether you're facing seasonal slumps or looking to diversify your income, there's something here for every photographer. On this episode: Studio rental opportunities and side income ideas Local business partnerships and product photography gigs Associate shooting and volume photography strategies Here's what we cover: The beauty of these income streams? You don't have to advertise them as part of your main brand. Create a sub-brand, keep it quiet, or use your existing client list. Many of these started as temporary fixes and became legitimate revenue sources. From renting your studio or home on peer-to-peer platforms to shooting headshots, Google My Business photos, and volume work—you've got options whether you're fully booked or in a slump. Want to dig deeper into restructuring your business for sustainable income? Grab a free 15 minute discovery call with Alison to talk through what might work for your specific situation. Get Booked is for ambitious female photographers and service providers who are restructuring, relocating, or scaling their businesses while managing the demands of family life. Real talk, real strategies, real results. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Get on Alison's email Waitlist for Live Workshops Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

Its our 2-year podcast anniversary! Diving into one of the most crucial business practices for photographers: using the slow season to refine & review workflows and systems. If you're wondering how to streamline your photography business workflows during slow seasons, this episode is packed with practical strategies for reviewing and refining everything from client onboarding to product offerings. On this episode: Using the slow season as your dedicated time to refine workflows and systems (not just working in your business, but working on it) Updating top-performing content like blog posts, lead magnets, and email sequences to keep them relevant and converting Identifying what to delegate to a VA—and how to train them during slow season, not busy season Ready to tackle your systems during slow season? Join Alison's LIVE workshops tackling client communication, pricing, blogging and more. Get on the waitlist to get the details first! Get the FREE Funnel worksheet to see where your marketing is lacking. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Get on Alison's email Waitlist for Live Workshops Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Weddingworkflows.com use code ALISONBELL for a free week. Episode 68: Hotels & Hustle: Workcation to get it done Used #getbookedpodcast on socials!

Last call! Map Out Your Marketing pop-up workshop with Alison is on February 4th—60 minutes to get your entire year planned so you can stop reactive marketing and start getting booked. Get all the details here! DM Alison on Instagram @‌alisonbellphotog with questions ________________________ We're diving into the backend systems that keep a photography business running smoothly—because staying organized with photo file organization systems isn't just about tidiness, it's about saving time and reducing stress when you're juggling client work, blogging, and marketing content. Whether you're restructuring your business or relocating, having a clear system for organizing your client files, financial records, and marketing assets is non-negotiable. On this episode: Client folder systems and naming conventions Financial organization and bookkeeping workflows Marketing assets and brand elements management Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

Map Out Your Marketing pop-up workshop with Alison is on February 4th—60 minutes to get your entire year planned so you can stop reactive marketing and start getting booked. Get all the details here! DM Alison on Instagram @‌alisonbellphotog with questions ________________________ We're breaking down exactly why image SEO for photographers matters and giving you the actionable steps to stop sabotaging your website's performance while increasing visibility in Google image search where real clients are actually looking for you. On this episode: File naming strategies that actually drive SEO traffic Image sizing and compression techniques to improve page speed Alt text best practices without keyword stuffing If you're ready to optimize every image on your website and finally show up in Google image search, Melissa has created an image optimization checklist to grab—it's a simple download you can print and reference anytime you're uploading to your blog or exporting images. Join Alison for a free 15 minute discovery call to discuss if this workshop is the right fit for you, or reach out on Instagram @‌alisonbellphotographer to get on the email list for workshop details. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're sharing how we're actually using AI in our photography businesses—from client meetings to content creation to email writing. If you're not an early adopter, this episode shows you practical, real-world ways to use AI to enhance your work without replacing your personal touch. On this episode: Practical AI tools for recording meetings, taking notes, and capturing client consultations Creating SEO-optimized alt text and polishing written content with AI assistance Using voice memos and transcription to turn spoken ideas into blog posts and emails Tools & Resources Mentioned Fathom records your meetings and generates notes automatically, so you can stay focused on your clients instead of typing during consultations. For creating content from voice, Google Meet with Gemini lets you transcribe your live videos and turn them into written format for blogs, emails, or emails for your audience. Claude and ChatGPT are both powerful for refining alt text, rewriting copy with your brand voice, organizing client questions for FAQs, and turning transcripts into content. Important Reminder While AI is a powerful tool to make your life easier, always review and personalize AI-generated content. Your voice, stories, and personality are what connect with your clients and set you apart from other photographers. Never post AI content without double-checking for accuracy and adding your unique perspective. Get Personalized Guidance If you're overwhelmed figuring out where to start with your website and content strategy, Melissa has created 35 Blog Post Topics to help you build a foundation that connects with your audience. For one-on-one conversation about your photography business goals, Alison offers a free 15 minute discovery call to help you map out your next steps. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog https://www.instagram.com/alisonbellphotog/ Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

Big News: We're officially Get Booked: A Photography Podcast as of January 12, 2026! Same hosts, same real talk about building profitable photography businesses, new name that reflects our mission to help you get booked with your ideal clients. If you've been struggling with setting quarterly business goals that actually stick, you're not alone. We're kicking off the new year (and our new podcast name!) by sharing our Q4 wins, misses, and what we're tackling in Q1 2026 for our photography and mentoring businesses. Want these notes sent to you? Sign up here! On this episode: Quarterly goal review and accountability Scaling photography businesses for profit over revenue Destination photography and mentoring offerings Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify Move Your Business Checklist Get show notes emailed to you here Blog Post Topics @alisonbellphotog @‌pictureperfectrankings

This will be same show, same content, and same purpose, just with a new look and new name. Listen in to hear why we decided to change it! Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We're breaking down the common photography website redesign mistakes that tank your Google rankings—and how to protect your SEO while giving your site a fresh look. Whether you're changing platforms entirely or just updating your design, this episode covers the strategic planning and technical steps you need to know. On this episode: Planning your redesign strategy before you start rebuilding Preserving headers, redirects, and internal linking structure for SEO protection Submitting sitemaps and cleaning up old code and pop-up forms Tools & Resources Mentioned Use Go Full Page Chrome plugin to screenshot your entire website before redesigning—this captures all your copy, headers, and layout so you don't lose important content during the transition. The Pretty Links plugin makes it easy to set up redirects and preserve your internal linking structure, which is crucial for maintaining your SEO rankings when URLs change. Check out Melissa's Website Redesign SEO Checklist if you are planning a redesign this season. Stay ahead of the mistakes and keep your rankings! Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials! About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better.