Get Booked: A Photography Marketing Podcast

Pricing is never easy. There's physical costs to consider but also metaphysical considerations like time and profitability. But there's also our own pre-conceived notions about money, our own values and limiting beliefs that we unknowingly bring to the equation. On this episode we talk with Annemie Tonken all about pricing, how to get out of your own head and set up a system that works FOR you. Melissa & Alison both use Annemie's stratgies in our businesses - but very differently! Annemie is a family photographer in North Carolina and founder of the Simple Sales Blueprint - a system that combines the strategy of in person sales with automation to give you more time. Links: Learn more about Simple Sales Blueprint. Annemie's Podcast, This Can't Be That Hard Leave a review in Apple or on Spotify Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com

One of Alison's FAVORITE Topics - How to Adapt. This is a super interesting convo about how we've adapted our businesses over time as we've relocated, pivoted & raised our prices. Every business changes over time. It may be because you pivot niches, rice your prices, change the business model, switch Industries altogether or move across the country. We have to adapt. Alison & Melissa walk through the areas to adapt: Prices & Offerings Demographics Target Clientele Marketing Business Model Getting New Clients If you have questions, don't hesitate to reach out to us on IG! NEW! Tool Time is a new segment where to we share our favorite tools of the trade. This week: email marketing with Flodesk. Links: Grab your free Move Your Business Checklist Download your free Blog Post Topics Ideas Leave a review in Apple Or Spotify Find Alison on the Gram at @‌keep.it.moving.podcast Find Melissa on the Gram at @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner pivoting, relaunching or relocating her business. We're walking them through the steps to keep it moving! Susannah is a family and lifestyle newborn photographer moving from Minnesota to Knoxville, Tennessee this fall. We give her the nitty gritty on launching mid season with: Target keywords Blogging Memberships Model Calls You can find Susannah at susannahrayephotography.com and on the Gram at @‌susannahrayephotography Links: Grab your free Move Your Business Checklist Download your free Blog Post Topics Ideas Leave a review in Apple Or Spotify Find Alison on the Gram at @‌keep.it.moving.podcast Find Melissa on the Gram at @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

What is the Pareto Principle and how can we make it work for us? On this episode, Alison & Melissa share how they use the 80/20 rule to: Problem Solve Prioritize Increase Profitability Streamline Productivity Links: Tave is the CRM we both use Google Analytics Google Search Console Leave a review in Apple Download Move Your Business Checklist Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Do you have a marketing PLAN? With so many forms and outlets, it's easy to get overwhelmed and do nothing. On this episode we're talking with Annemie & Dayna about what it means to have a marketing plan and why consistency matters. How often you should email your waitlist How to tag your waitlist when you move or pivot The domino effect in marketing Using Trello to recycle evergreen content Using Google for reoccuring tasks Annemie and Dayna are the co-conspirators behind The Consistency Club, a monthly marketing plan just for photographers. They provide templates for emails, IG reels, and social media posts for any platform. Links: Learn more about the Consistency Club Annemie's Podcast, This Can't Be That Hard Episode 10: The Benefits of a Scouting Trip Leave a review in Apple Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com

We're sharing our highest performing blog posts, when and why we created them and how they've worked for our marketing, SEO strategies & clients. This is all about set it and forget it. We're helping you generate your own evergreen content that will keep working FOR you. Links: Leave a review in Apple Download Move Your Business Checklist Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Download your funnel worksheet! Walk through your own marketing plan with us! This episode came from a listener. If you have questions about anything we've mentioned on the podcast, reach out to either of us and it could be a whole show! Funnels - a marketing term used to describe how we get clients aware that we exist all the way down to happy, repeat clients! How clients become aware we exist Ways they move down the funnel Tools to keep them interested Links: Leave a review in Apple Marketing Funnel Worksheet Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Share this episode with just one friend & tag us on socials with #Keepitmovingpod

You're probably thinking about blogging all wrong… as a last minute effort instead of the primary marketing strategy it should be. In this episode we go over all the major places you need to be sharing your blog post links and several ways to rehash that article into multiple posts, carousels and reels. Your blog posts should be the foundation of your marketing plan, not a "when you have a time" task. You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Links: Leave a review in Apple Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Quarterly check ins are a inside look on how Alison & Melissa's photography businesses are going. Alison moved from Virignia to Hawaii just one year ago and Melissa moved from Miami to Virginia at the same time. On this episode, we review our summer plans and reality. What did we expect from the summer months and what actually happened? (hint: they were very different for both of us!) Lessons learned about burn out New systems and apps How mom life falls in to working from home during the summer How we're moving forward for the rest of Q3 Business plans for the rest of the year. Use code ABP-IC011 to get 10% off your first two orders with Iconic Edits Melissa's interivew with Colie James Looking for more clients? Use this checklist for launching your business to help you get creative with finding your people. Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

Mini mentoring is a series we're doing where we take a real life photographer who is moving their business and give them the next steps for restarting. Courtney Houk is a newborn, maternity and family photographer in Nashville, TN. Listen in as we help her attract her ideal clients. ‌ Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

Aside from photo session shares, you should be establishing yourself as a local expert in your area. How do you do that? We're telling you! ‌ Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

In this bonus episode Alison chats with fellow milspouse, Kasie Purvis with Gather the Scattered, about how I use Marco Polo to connect with people all over the globe both personally and professionally. You know, Keep It Moving was born out of years of Marco Polos, but I use it for so much more too! Hear how I use this app on a regular basis in my business and personal life. Gather the Scattered is on a mission to help relocating families find community no matter where they live. #Keepitmovingpod to share this episode with just one friend & tag us on socials with You have questions, feel free to reach out on the 'Gram Alison @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

This episode originally aired on the Creative Moms Focus Podcast. This is the second part of an interview Melissa did about SEO. Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

This episode originally aired on the Creative Moms Focus Podcast. Alison & Tara chat about what its like to move a business 7 times - across the globe and back again. Alison shares the challenges of how different each move is, and how her business has grown rapidly with every move. Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

How you organize your blog can make a world of difference in how you use your website to help clients. We organize all our posts with tags & categories. Its not a sexy topic but it can make a big impact in serving your clients well. Rate & review us right now! Pretty please :) Want to apply for Mini Mentoring?! Dm Alison @‌keep.it.moving.podcast Moving? Plan it out with Alison's Move Your Business Checklist Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

Mini Mentoring is a series where we take real life photographers and give them the next steps to move their business so they can restart and relaunch faster. Victoria is a military spouse currently in Mississippi with orders to move this fall. She photographs family, maternity and newborns. Listen in how we advise her to make the most of this SUPER short duty station. Rate & review us right now! Pretty please :) Want to apply for Mini Mentoring?! Dm Alison @‌keep.it.moving.podcast Moving? Plan it out with Alison's Move Your Business Checklist Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

We are not telling you to work at Taco Bell! Hear us out, you have so many skill sets as an entrepreneur that people WANT. This is part 3 in a series on making up that loss of income in creative ways while you relaunch your business in a new location. Getting a part time job sounds really lame, but hear us out - there's more options than you realize! ‌ Rate & review us right now! Pretty please :) Want to apply for Mini Mentoring?! Dm Alison @‌keep.it.moving.podcast ‌ Grab your free Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

Loss of income is the WORST part of this process. We love photography, but we WORK at it for the money. #amiright? Part two in our series to stabilize your income while moving your business. Both Melissa & Alison have personal experience in associate programs and second shooting. Listen in to hear our experiences & precautions. ‌ Rate & review us right now! Pretty please :) Want to apply for Mini Mentoring?! Dm Alison @‌keep.it.moving.podcast ‌ Grab your free Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

Short & sweet episode comparing the major players for website design & hosting. A bit on the boring side, but its a major decision to make that can impact your SEO efforts. Rate & review us right now! Pretty please :) Want to apply for Mini Mentoring?! Dm Alison @keep.it.moving.podcast Grab your free Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

Get the firehose ready! We're offering rapid fire next steps for these real-life photographers moving their real-life businesses. Alison Hatch is a family film photographer out of Alberque, New Mexico. Listen in as she shares a scary SEO story! Interested in being ON the podcast for Mini Mentoring? Reach out to Alison on IG @‌keep.it.moving.podcast Share this episode with just one friend & tag us on socials with #Keepitmovingpod ‌ Grab your free Move Your Business Checklist & Blog Post Topics to get those ideas flowing. You have questions, feel free to reach out to either of us! @‌keep.it.movingcoach or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

Twelve episodes ago we shared how our own businesses are faring from our own big moves in the beginning of 2024. Each of us were not quite 6 months into our new locations - Alison on Oahu and Melissa in Virginia. We're another 3 months into building up our photography businesses and things have changed! Listen in to hear all the goodness and what we're doing to make it happen. Share this episode with just one friend & tag us on socials with #Keepitmovingpod Grab your free Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcastor Melissa at @‌pictureperfectrankings Keepitmovingpod.com

What if we told you there's a marketing strategy that actually gets BETTER with age—unlike that Instagram reel that dies after 48 hours? In this episode, we're talking about blogging for photographers and why it's hands-down one of the most powerful tools you can use to grow your business, especially when you're relocating or starting fresh in a new market. Melissa shares how her COVID-era blog posts are STILL driving inquiries from across the country, and Alison reveals how she booked clients before even arriving in Hawaii—all thanks to strategic blogging. But here's where it gets real: What do you do when you've already blogged your favorite locations? We workshop this exact problem in real-time, showing you how to turn ONE location into multiple SEO-optimized blog posts that speak directly to your ideal clients. What you'll learn: Why blog posts age like fine wine while social media posts have a 48-hour shelf life The exact blogging strategy Alison used to book clients BEFORE arriving in Hawaii and hit the top 5 Google rankings in under a year The biggest mistake photographers make when blogging the same location multiple times (stop using the location name over and over!) How to transform ONE popular photo location into 5+ different blog posts with topics like "What to Wear for Beach Family Photos," "How to Prep Toddlers," and "Why All My Sessions Are at Sunrise" The secret to beating writer's block: breaking blog posts into bite-sized sections that make content creation easy ‌ Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Affiliate marketing is everywhere! Take some down time to generate some income while your build your business. Get Alison's free Move Your Business Checklist. Make the most of each blog post with Melissa's Where to Share Your Latest Blog Post Checklist! Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.movingcoach or Melissa at pictureperfectrankings.com Keepitmovingpod.com

Donald Miller says a business coach is better than an MBA. Don't believe us? Listen and find out! Curious what coaching with Alison or Melissa could look like for you? Reach out now and apply: PicturePerfectRankings.com AlisonBell.co Get Alison's free Pre-Move Business Checklist. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.movingpod or Melissa at http://pictureperfectrankings.com Keepitmovingpod.com

A super boring topic today! But it'll be quick. Its a necessary evil: the permits, taxes, licenses of your new location. Disclaimer: We are not CPAs or lawyers. We're sharing our personal experiences only. Get Alison's free Pre-Move Business Checklist. Make the most of each blog post with Melissa's Where to Share Your Latest Blog Post Checklist! Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.movingpod or Melissa at http://pictureperfectrankings.com Keepitmovingpod.com

Let's imagine you've already moved to your new location. Should you go back to your old place to work? There's the obvious pros… but also some serious considerations before you make your plan. Get Alison's free Pre-Move Business Checklist. Make the most of each blog post with Melissa's Where to Share Your Latest Blog Post Checklist! Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.movingpod or Melissa at pictureperfectrankings.com Keepitmovingpod.com

You haven't moved yet, but you ARE moving and you know WHERE you're going. Should you schedule a preview or scouting trip? How do you make the most of it? Our experiences with our own scouting trip Get Alison's free Pre-Move Business Checklist Make the most of each blog post with Melissa's Where to Share Your Latest Blog Post Checklist! Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌alisonbellphotog on IG or Melissa at https://pictureperfectrankings.com/ Keepitmovingpod.com

Get Alison's FREE Pre-Move Business Checklist Get Melissa's Where To Share Your Blog Post Checklist Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌alisonbellphotog on IG or Melissa at https://pictureperfectrankings.com/ Keepitmovingpod.com

Get Alison's FREE How to Announce Your Move Flow Chart See Melissa's announcement reel on IG. Alison's IG post that announced her move to Oahu. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌alisonbellphotog on IG or Melissa at https://pictureperfectrankings.com/ Keepitmovingpod.com

Similar to keywords in some ways, hashtags on IG have their own uses, rules, trends and strategies! We'll give you the overview and how we each implement them in our own businesses. Get Alison's free Pre-Move Business Checklist at Alisonbell.co Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌alisonbellphotog on IG or Melissa at https://pictureperfectrankings.com/ Keepitmovingpod.com

Instagram can be daunting, but powerful. In this episode we'll give you a broad overview of how to make it work for you and your business. Get Alison's free Pre-Move Business Checklist at Alisonbell.co Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌alisonbellphotog on IG or Melissa at https://pictureperfectrankings.com/ Keepitmovingpod.com

What are keywords? How do you use them? How do you decide? Why are the necessary? We're talking everything keywords and how to maximize your SEO so you can get clients in your sleep! Links: FREE Keyword Tracker from Alison Leave a review in Apple or on Spotify Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

First in the series checking in on how Alison's move from VA to Hawaii and Melissa's move from south Florida to Virginia are going. We're talking: Google Rankings Inquiries we're getting How it compares to the last move As always if you have questions, feel free to reach out to either of us! @‌alisonbellphotog on IG or Melissa at Melissaarlena.com Keepitmovingpod.com Get your free Pre-Move Checklist at Alisonbell.co Share this episode on socials with #Keepitmovingpod

Reach out now! You have questions, feel free to reach out to either of us! @‌alisonbellphotog on IG or Melissa at PicturePerfectRankings.com Share this episode on socials with #Keepitmovingpod Keepitmovingpod.com Alisonbell.co

In this episode Alison & Melissa chat about how to maximize the business you've already built with FOMO - or more formally known as 'scarcity.' We'll cover: -How to reverse engineer your final timeline -Create a sense of urgency -Fill your calendar As always if you have questions, feel free to reach out to either of us! @‌alisonbellphotog on IG or Melissa at Melissaarlena.com Keepitmovingpod.com Get your free Pre-Move Checklist at alisonbell.co Share this episode on socials with #Keepitmovingpod

Moving your business is scary, if even you've done it before. You just don't have a crystal ball to see into the future. The first time in any business move is to acknowledge what you can control and what you can't… and that all starts in our own head. This is scary. No need to deny it. But name the fears, what is most fearful for you and then let's make a plan to conquer! ‌Get a FREE pre-move business checklist at alisonbell.co As always if you have questions, feel free to reach out to either of us! @‌alisonbellphotog on IG or Melissa at Melissaarlena.com Keepitmovingpod.com Share this episode on socials with #Keepitmovingpod

Between the two of us, we have combined 27 years in photography,10 years in IT and have lived through 9 business relocations. 4 moves ago I was frustrated watching my peers grow their businesses in one place while I was starting from scratch again. I knew I couldn't be the only one relocating and wanting more financial stability. Despite my Googling, all I could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch my business in a new city. Since then, I've streamlined a process to relocate and restart my business faster - booking clients within a month of arriving in my new location. It is possible to have clients waiting for you on the other side! I can help get you there. I've pivoted after 10 years as a wedding photographer to lifestyle newborns and then moved my business twice in 2 years. Each time I used SEO to get found on Google and grow my business. As a former IT nerd, I have a knack for taking technical things and making them simple and relatable. I'm using that superpower for good and helping photographers tackle their website SEO and get booked by their ideal clients!