Get Booked: A Photography Marketing Podcast

Alison is interviewing Melissa, who literally went from fixing computers in corporate suits to building photography empires with killer SEO strategies. If you've ever wanted to throw your laptop out the window because of alt text and header tags (while simultaneously trying to feed your kids lunch), this episode will save your sanity. What You'll Learn: • Why your keywords are having an identity crisis - Spoiler: Google doesn't know what you do either when you try to be everything to everyone. • The brutal truth about SEO timelines - Real talk: 6-9 months to see decent progress, 18 months to consistently book clients. It's a marathon, not a sprint. • Group coaching vs. done-for-you decoded - Melissa breaks down why both paths work, depending on whether you have more time or money to burn. Bonus Gold Nuggets: • Blog post templates are secretly broken everywhere - Melissa finds websites with EIGHT H1 headers on every single blog post. That's like wearing eight different hats to one event - confusing and not cute. • The blogging club that doesn't make you cry - Because apparently everyone hates blogging (shame on you!), Melissa created outlines so easy that even your overwhelmed mom brain can handle them. • AI prompts that don't sound like robots - She's teaching photographers how to use Claude for personal stories via voice messages, so your blog posts actually sound like you instead of a corporate manual. • The moving photographer's secret weapon - Start your SEO work 6 months before you PCS. Your future self will thank you when you're not scrambling to book clients in a new location while unpacking boxes. Ready to stop letting SEO be the monster under your business bed? Melissa's approach strips away all the overwhelm and gives you a clear path forward - whether you want to DIY it or hand it off completely. Feeling stuck? Get a Book free 15 minute discovery call with Alison to talk through your biggest business challenges and map out a strategy that actually fits your chaotic, beautiful life. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Use #keepitmovingpod on socials!

Melissa is putting Alison in the hot seat because honestly, she's been way too humble about moving her photography business SEVEN times. Time to spill the tea on how she turned military-spouse chaos into her coaching superpower. 3 Key Takeaways: • "Too Early" Doesn't Exist - Start prepping your business move yesterday. SEO takes 12-18 months to work its magic, and everyone underestimates how time-consuming this whole thing is. • Stalk Your New Market (Legally) - Research everything: traffic patterns, permit costs, whether you can actually shoot on Fridays without losing your mind on I-95. Your business model depends on it. • Embrace the Post-Move Cricket Sounds - After running two businesses simultaneously, you'll hit radio silence. Use it to unpack, find a dentist, and become the local expert instead of panicking at your computer. Ready to level up your photography business? Whether you're moving or staying put, I've got the goods to help you rank higher and book better. Check out my offerings for ambitious photographers who are done playing small. Moving your business and feeling overwhelmed? Alison's done this dance seven times and lived to tell about it. Book your free 15 minute discovery call and let her guide you through the chaos with actual sanity intact. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Use #keepitmovingpod on socials!

On this episode, we sat down with Shannon Vondy (aka Mrs. Vondy, aka The Email Queen) to talk about a topic many listeners struggle with - email marketing for photographers. As someone who's been a member of Shannon's email club for over a year and a half, Melissa was excited to bring her expertise to our listeners who are relocating or restructuring their photography businesses. Shannon went from burnt out wedding photographer to email obsessed when she sent ONE email and earned $2,600. After earning an additional $13k that year from email marketing alone, she created The Email Club. Through her Email Club Membership, she's helped hundreds of business owners make thousands of dollars using email all in the time it takes to bake a batch of cookies! She's on a mission to make email the easiest and most fun part of your business. Key Takeaways: Starting an email list is simpler than you think - You don't need freebies or complex welcome sequences to begin. Choose an email provider, create a simple opt-in page, and start emailing consistently. Shannon made $2,600 from her very first strategic email! Email weekly for best results - Consistency is key. You can batch-write four emails at the beginning of the month (they don't need to be long) and schedule them. Unsubscribes are normal and shouldn't discourage you - focus on serving those who want to hear from you. Location changes don't mean abandoning your list - When relocating, segment your lists by location and continue providing value to past clients. Share a mix of location-specific content and universal photography tips to stay top-of-mind, even with clients you may never photograph again. Ready to improve your photography business SEO? SEO doesn't have to be complicated! With 15 years in photography and 10 years in IT, I've cracked the SEO code so you don't have to. Whether you want to learn or have someone handle it for you, my coaching and done-for-you services will help you get noticed online and attract your ideal clients. Visit pictureperfectrankings.com to make SEO simple and effective for your photography business. Need help with your photography business strategy? As a military spouse photographer who has moved my business seven times, I know what it takes to adapt and thrive! I've gone from hobby income to consistent 6-figure sales through strategic business practices. If you're ready to break through roadblocks, attract dream clients, and finally see the profits you've longed for, let's work together! Book a free 15 minute discovery call and let's get your business moving in the right direction. Links: Special gift for listeners from Shannon: Free eBox Keep It Moving Podcast — The Email Club Co theemailclub.co Instagram (@mrs.vondy) Get half off your first year of Flodesk: Design emails people love to get. Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

In this week's episode, I'm thrilled to welcome Caroline Eidson for our mini mentoring series where we help photography entrepreneurs navigate business transitions. Caroline's journey from wedding photographer to mom of four to relaunching her photography business specifically for families and newborns offers valuable insights for photographers at any stage of business restructuring. Key Takeaways: SEO Strategy for Photography Websites: Focus your SEO efforts on creating dedicated landing pages for each service, not portfolio pages. Landing pages should combine portfolio images, details, investment information, and FAQs all in one scrollable page for better user experience and stronger search ranking. Target Smaller Markets First: When relaunching in a competitive area, consider targeting smaller suburban markets with dedicated landing pages to build domain authority faster while your main city keywords gain traction. Content Marketing That Serves: Create local-focused blog content that helps your ideal clients (like best baby boutiques or family-friendly restaurants) and repurpose these into lead magnets and social media content to maximize your marketing efforts. Looking for help with your photography business? If you're struggling with SEO, keyword research, or creating effective content for your photography business, Melissa offers customized marketing services to help you attract your ideal clients. Her expertise in keyword research and SEO strategy can help you get found online and book more clients. Learn more at Melissa's website. Want to be featured on a mini mentoring episode like Caroline? DM Alison at @keep.it.moving.podcast on Instagram to apply for your own session! Ready to discuss your photography business challenges? Book a free 15 minute discovery call with Alison to explore how mentoring can help you create a business that fits your life. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

In this episode, we dive into a business strategy that has saved our sanity as photographer entrepreneurs: batching! We explore how focusing on similar tasks for extended timeframes can help you feel more accomplished and less scattered, especially during business relocations or restructuring. Key Takeaways: Start small - Begin with just one repetitive task you can batch for an hour to knock out a couple weeks' worth of work at once. Establish boundaries - Setting specific days and times for certain tasks (like client calls, emails, or ordering) creates structure and helps manage client expectations. Pair with Marketing Mondays - Consider creating a monthly cycle where each Monday focuses on a different marketing task (emails, social media, blog posts) to maintain consistency while avoiding overwhelm. Check out episdoe 51 for more on that! Ready to streamline your photography business? Struggling with profitability? Alison has relocated her photography business seven times as a military spouse and knows what it takes to adapt and thrive. Book a free 15 minute discovery call with Alison to learn how you can break through roadblocks and finally see the profits you've been longing for. Feeling overwhelmed by SEO? Melissa has spent fifteen years in photography and ten years in IT cracking the SEO code. Whether you want to learn or have someone handle it for you, visit pictureperfectrankings.com to boost your website visibility and attract your ideal clients. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

In this quarterly update, we reflect on our business goals from Q1 2025 and share our plans for Q2. We discuss strategies for balancing work with personal life, revenue insights, and upcoming initiatives to grow our photography businesses. Our quarterly goal-setting process has been transformative for maintaining focus and measuring progress. By reviewing achievements every three months, we're able to adjust strategies quickly and celebrate wins while learning from challenges. Q1 Reflections Educational collaborations and featured teaching opportunities, growing membership in The Blogging Club, podcast appearances, price adjustments for print products, streamlined client ordering processes, new lead magnets, and balancing business with family commitments. Wins & Challenges New marketing roles and partnerships formed, strategic systems refinements, website updates, revenue fluctuations with a strong final month, successful lead magnet launches, improved sales averages and SEO rankings, and managing business during periods of solo parenting. Q2 Planning Integrating AI tools to enhance the blogging club, scheduling podcast appearances, developing annual marketing calendars, updating the Keywords Research Course, hiring associate photographers, executing mini sessions with targeted email campaigns, refining inquiry automation systems, and hosting industry networking events. Resources The Blogging Club Keywords Research Course Alison's Discovery Call Our Marketing Monday episode Connect With Us Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Colie James is an systems superstar! (I hope visions of Molly Shannon are fluttering in your subconscious!) Family documentary photographer and systems guru, Colie James is giving us the simple on ramp to a 5 minute booking process. In this episode we get: Colie's preferred CRMs and why What emails to send every inquiry What to put in EVERY. SINGLE. EMAIL. (Alison & Colie may have shared a moment about this one) How to get her FREE video training to book more clients Colie James is a Disney-loving Systems Strategist and the host of the Business-First Creatives podcast. Her heart pumps in helping photographers automate their processes, reclaim their time, and get back to living! Links: 4 Photography Workflows You Need to Automate Your Client Experience Systems & Client Experience Strategist | Dubsado, Honeybook, Airtable Colie on Instagram Tell us what you really think in Apple or on Spotify Download 39 FREE Ways to Get More Clients Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

You're probably doing this and don't even know it! Do you have a system for inquiries and leads? Are you anticipating their questions? Are you making it EASY for new inquiries? This week's episode is all about that crucial first step during inquiries into clients with a system! Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Are you using video in your business? And not just for social media? Showing your face will connect with your clients from the get go. We're talking about how we use video on the back end of our businesses for inquiries, clients, and email communication. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

This episode is all about streamlining. What are those repetitive tasks that we can eliminate and save time? There are several tools and tasks that we use to automate! It can be scary at first when you forget what you've emails or tasks you've automated, or when they don't fire correctly. For the love, slow roll into this! Don't try to do it all at once. Tool Time: Use Zapier to connect apps that don't otherwise work together. Links: Tave - get 60 days free with this link Tell us what you really think in Apple or on Spotify Download 39 FREE Ways to Get More Clients Blog Post Topics Photographers : ShootQ Client Access & Correspondence (Melissa's old CRM) @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Use #keepitmovingpod on socials!

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of some support! If you're interested in being on the show, DM us on Instagram! Kayla is moving again for the 5th time in 3 years! And no, she's not military affiliated! She is a family, maternity and motherhood photographer moving from Michigan to Dallas this spring. You can find Kayla at kaylamariphoto.com. In this episode we're nailing down: In person networking Promotional events while her SEO bakes How to become a local expert Lead magnet and email marketing Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Face it. You have to look and talk about your finances. Similar to Marketing Monday, pick a day every month or every week to dig into your money. We're listing out some of our regularly batched financial tasks like taxes, owner's compensation, and bookkeeping. If you're putting off logging expenses for you annual taxes.. listen to this episode! Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

How do you make sure you're consistently marketing your business? How do you avoid the feast/famine cycle? We're talking all about your minimum required effort that needs to happen regularly! That can be weekly, monthly, or even a mix. You don't need to do everything, but you do need to be consistent. Links: Leave a review in Apple or on Spotify Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

If you've ever given a side eye to the importance of copy writing or brand messaging, this episode is for you! Kristin Korn is a brand and marketing master. She's the owner of multiple businesses including CORE Brand Marketing. On this episode Kristin demystifies branding - it's so much more than colors and a logo! We're getting into unique value propositions, pain points, and triggers and how to utilize that in your messaging all over your website, emails, social media and more! Mentioned in this episode: Mocktail Fantasia Core Brand Marketing Alison's photography website Melissa's Photography website Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We talk about the importance of blogging a lot, and not duplicating your keywords. Well, how do you know which keywords to use? What's being searched? We're sharing the lynchpin to that whole process: our favorite keyword research tool. Listen in for a fast intro to how to use it, what its capable of and what the data means for you. Listen to Episode 5 about Keywords for a run down on what they are and why they're important. Links: Keywords Everywhere *not an affiliate link. Leave a review in Apple or on Spotify Grab your free Keyword Tracker Melissa's Keyword Course: https://pictureperfectrankings.com/seo-keywords-for-photographers/ @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Mini mentoring is an episode series where we get a quick run down on your business struggles and we give you our best advice for keeping it moving! Angie moved from New York City to Charleston, South Carolina. She's worked in maternity, newborn and family photography but has pivoted to heirloom studio photography. She's been relaunching in SC for a couple years now and has some good things going! Listen in to hear how she can maximize boutique events and raise her prices. Angie's website, Bella Marie Styled Angie on the Gram Want to be a guest on a Mini Mentoring episode? Complete this form! Links: Leave a review in Apple or on Spotify Keyword & Blog Topics Tracker Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

No matter what social media platform you use, what to post can cause confusion, paralysis and overwhelm! Let's get back to the basics … YOU. What makes YOU unique? Not just your photography but your family, pets, where you live, your philosophy to photography… there's much more than just your work to share about! And believe us, people want to know about those every day details that seems boring to you. We're all nosy! Challenge: Get out of the photography box. Tool Time: Canva...undermining Alison's collegiate design classes in the best way. Links to Alison's Reels Mentioned: Koko as a puppy Koko "pretty annoying" Back to school shopping Tequila for Dads Baseball life BONUS: Boy mom life Links: Leave a review in Apple or on Spotify Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

On this episode we're avoid mental fatigue and greater efficiencies with time blocking. There's two approaching to time blocking - Taking personal days off for work/life balance Batching work tasks & projects We're giving you all the details on how we use time blocking in our businesses, and the tools we use to automate it. Tool Time - TidyCal Links: Leave a review in Apple or on Spotify Get Alison's FREE Keyword Tracker Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

A new year of our own personal business updates! We're going to walk through what did or didn't work for Q4 - how we pivoted, adjusted and notes we're taking for next year. And we're sharing our plans for the current quarter and beyond. Get ready bc if you haven't already planned your marketing for the spring and summer, ITS TIME! Tool Time: Kat Schmoyer Calendars Kat Schmoyer's Podcast KS Agency Links: Photo of Alison's Calendar & Melissa's Calendar Leave a review in Apple or on Spotify Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Share this episode & use #keepitmovingpod on socials!

Are you financially ready for the slow season? How does that even happen? Special Guest, Aqura, is walking us through how to be ready for the slower seasons of business. Aqura Nicholson is a money coach helping small business owners create financial stability, even with fluctuating business revenue. Drawing on her MBA education and professional background as a chemical engineer, Aqura loves simplifying financial concepts for entrepreneurs who are already juggling multiple responsibilities. She empowers them to always be their own best CFO, equipping them with the knowledge and confidence to make informed financial decisions that ensure long-term business success and personal financial security. Aqura has a genuine passion for connecting with business owners in the community, learning about their journeys, and celebrating the work they love. Aqura is a believer, a lifelong student, a bibliophile, and a self-proclaimed coffee connoisseur. When she's not immersed in her work, you can find her enjoying a single-origin pour-over at a local coffee shop, spending time with her husband and Rottie, or dancing to Beyoncé. Links: Follow Aqura on IG Aqura's website Aqura's Women Talk Money Podcast Leave a review in Apple or on Spotify Get Alison's FREE Keyword Tracker Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Use #keepitmovingpod on socials!

How can we blog better in 2025?! AI is not going anywhere, but how do we use it successfully? As with every robot-taking-over-the-world move goes… human connection wins in the end! On this episode Alison & Melissa talk about how you can utilize AI to blog better, rank better on Google, and serve your clients all at the same time. Topics we discuss: Using AI well Revamping older posts Using AI to repurpose blogs Links: Creative Moms Focus Podcast Leave a review in Apple or on Spotify Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Mini mentoring is a series where we chat with a real life business owners about the challenges they're facing. We get into the nitty gritty of what's profitable, what's working and what's not. In the end we share 3 (or more!) actionable steps to keep their business moving! On this episode we have Meredith Maag chats about she's making it work with clients in TWO cities 10 hours apart. Meredith is a motherhood and family photographer shooting lifestyle & studio sessions. We help Meredith navigate SEO, blogging and getting clients in her sleep! If you're interested in being on the show for a Mini Mentoring episode, reach out on the Gram @‌keep.it.moving.podcast Links: Leave a review in Apple or on Spotify Get Alison's FREE Keyword Tracker Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Are you making these mistakes right now?! There are so many seemingly insignificant details that could be hurting your SEO performance right this minute. From missing alt text to huge user experience flaws…or just not using your website appropriately! We've surveyed dozens and dozens of websites between the two of us and we're sharing the top 5 most common website mistakes right now. Resources: Showit - https://account.showit.com/r/ppr JpegMini - https://jpegmini.com/ Sugar Studios - https://melissaarlenaphotography--sugarstudios.thrivecart.com/showit-template-mackenzie-isla/ Tonic Site Shop - https://tonicsiteshop.com/?ref=pictureperfectrankings 35 Blog Post Topics for Photographers - https://pictureperfectrankings.com/35-blog-post-ideas The Blogging Club - https://thebloggingclub.com Use code TBCTRIAL for 50% off your first month in the club! Links: Leave a review in Apple or on Spotify Get Alison's FREE Keyword Tracker Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

The first step before any major business change is to evaluate what is working and what is not. This is a longer episode where Alison & Melissa deep dive all the aspects of your business and personal life that need to be evaluated before you launch anything new - new locations, new niche, new offers, anything. Your personal life matters greatly here - what can you feasibly handle? When can you be available for clients? Are you working weekends? Take some at the beginning of the year to really evaluate what needs to change and what you can do more of. Links: Leave a review in Apple or on Spotify Get Alison's FREE Keyword Tracker Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Its that time of year again for the military community - orders are starting to roll out! Even if you don't know WHERE you're moving to, the idea of ripping out everything you've built is terrifying. You've worked so hard. You've spent so much time on it. We've done this 9 times between the two of us - Melissa twice, Alison 7 times. She knows first hand the emotional roller coaster that is owning a business & moving. In this episode we want you to feel the feels - all of them. We're going to walk you through our own phases of frustration that ultimtely led Alison to launching this podcast & coaching so others wouldn't feel so lost. Links: Leave a review in Apple or on Spotify Get Alison's Free Move Your Business Checklist Get Melissa's Free Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

This is an early episode that deserves proper attention. Keywords are the crux of all good, well-performing SEO. Whether you're writing webpages or blog posts, you need to know: WHAT keywords to use WHERE to use each keyword WHY keywords matter. HOW to figure it all out for your business and location. Alison & Melissa both rely on SEO & keywords to get photography clients. Alison has relocated 7 times, the most recent to in Hawaii last year. Because of good SEO practices, she reached the top spot on Google in 9 months after moving. Links: Leave a review in Apple or on Spotify Get Alison's FREE Keyword Tracker Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

The week before Christmas, most people are traveling! Weather by car, plane or train, you could probably use some recommendations for what to play in your earbuds. On this episode, we're share our favorite business books that have made a difference for us and why we like them so much. Alison & Melissa's Top Biz Books Picks: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine (Entrepreneurship Simplified) You're A Badass At Making Money The Pumpkin Plan Building a StoryBrand Business Made Simple How to Grow Your Small Business Marketing Made Simple Who Moved My Cheese? Get Rich, Lucky Bitch! Links: Leave a review in Apple Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Another episode on money, Profit First is a financial framework both Alison & Melissa use in their businesses. Weather you're new in business, struggling to make a profit or a seasoned pro, Profit First is bound to have some insight on organizing, saving, and creating profit in your business. And, if you're making any of the money mistakes from last episode, this book will help you straighten it out! Buy the book! Links: Leave a review in Apple Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

The top 5 money mistakes we see photographers making all the time - and ones we have made ourselves! We're talking about paying yourself, saving for your business, and taxes. Learn from our experience but keep in mind we're not CPAs, accountants or tax professionals. Let us know if this was helpful! Send us a DM on Instagram: @‌keep.it.moving.podcast & @‌pictureperfectrankings Links: Leave a review in Apple or on Spotify FREE Move Your Business Checklist FREE Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Mini Mentoring is a series where we chat with real-life business owners in the middle of transition, whether its a relocation, restructure or relaunch. We chat with them about what's working, what's not and how to keep their business moving. Laura Longmire is a personal stylist and military spouse. She's just relocated from Alabama to Delaware and is sharing what she wish would have done sooner. Listen in to hear our advice for her next steps and how you can make the most of your relaunch! Links: Find Laura at WhereLifeMeetsStyle.co Leave a review in Apple or on Spotify Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com

There's do parts to this conversation - What we're buying for our businesses and what we're offering our clients to make that money! Melissa is a Black Friday aficionado so listen in to get her tips! Get Alison's list of Black Friday Buys here. Melissa is offering 25% off for her Early Bird Black Friday Sale running 11/18-11/22. If you listen late though you can still grab 20% off Black Friday - Cyber Monday. Codes will be on a banner bar on the website so just grab them there! Plus you'll score a FREE GIFT with purchase of 1 month FREE in The Blogging Club when you make a purchase in the sale. SEO Group Coaching IS included in this 25% off sale so go check it out now!! Shop Melissa's SEO Sale here! Links: Leave a review in Apple or on Spotify Download Move Your Business Checklist Download Blog Post Topics Ideas @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

It's here! The final quarter of the year. Our most popular series, each quarter Melissa & Alison share get real about their own businesses: What's working What's not working Did the previous quarter go as planned? How are we pivoting? What's coming up for the next quarter? Listen in to get our nitty gritty: Melissa's subcontractor glory Personal boundaries Hawaii's tourism drop off Reverse engineering the quarter's dates Holiday surcharges Alison's Workcation Tool Time: Pic-Time Gallery This episode we share why we love Pic-Time so much. Get a month free with this code. Its Pretty Easy sales automations Built in slideshow (REELS!) creator Custom packages for volume work or collections Mini session upgrade options with Simple Sales Did we mention it's pretty?? Links: Leave a review in Apple or on Spotify Download Move Your Business Checklist Download Blog Post Topics Ideas @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Pricing is never easy. There's physical costs to consider but also metaphysical considerations like time and profitability. But there's also our own pre-conceived notions about money, our own values and limiting beliefs that we unknowingly bring to the equation. On this episode we talk with Annemie Tonken all about pricing, how to get out of your own head and set up a system that works FOR you. Melissa & Alison both use Annemie's stratgies in our businesses - but very differently! Annemie is a family photographer in North Carolina and founder of the Simple Sales Blueprint - a system that combines the strategy of in person sales with automation to give you more time. Links: Learn more about Simple Sales Blueprint. Annemie's Podcast, This Can't Be That Hard Leave a review in Apple or on Spotify Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com

One of Alison's FAVORITE Topics - How to Adapt. This is a super interesting convo about how we've adapted our businesses over time as we've relocated, pivoted & raised our prices. Every business changes over time. It may be because you pivot niches, rice your prices, change the business model, switch Industries altogether or move across the country. We have to adapt. Alison & Melissa walk through the areas to adapt: Prices & Offerings Demographics Target Clientele Marketing Business Model Getting New Clients If you have questions, don't hesitate to reach out to us on IG! NEW! Tool Time is a new segment where to we share our favorite tools of the trade. This week: email marketing with Flodesk. Links: Grab your free Move Your Business Checklist Download your free Blog Post Topics Ideas Leave a review in Apple Or Spotify Find Alison on the Gram at @‌keep.it.moving.podcast Find Melissa on the Gram at @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner pivoting, relaunching or relocating her business. We're walking them through the steps to keep it moving! Susannah is a family and lifestyle newborn photographer moving from Minnesota to Knoxville, Tennessee this fall. We give her the nitty gritty on launching mid season with: Target keywords Blogging Memberships Model Calls You can find Susannah at susannahrayephotography.com and on the Gram at @‌susannahrayephotography Links: Grab your free Move Your Business Checklist Download your free Blog Post Topics Ideas Leave a review in Apple Or Spotify Find Alison on the Gram at @‌keep.it.moving.podcast Find Melissa on the Gram at @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

What is the Pareto Principle and how can we make it work for us? On this episode, Alison & Melissa share how they use the 80/20 rule to: Problem Solve Prioritize Increase Profitability Streamline Productivity Links: Tave is the CRM we both use Google Analytics Google Search Console Leave a review in Apple Download Move Your Business Checklist Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Do you have a marketing PLAN? With so many forms and outlets, it's easy to get overwhelmed and do nothing. On this episode we're talking with Annemie & Dayna about what it means to have a marketing plan and why consistency matters. How often you should email your waitlist How to tag your waitlist when you move or pivot The domino effect in marketing Using Trello to recycle evergreen content Using Google for reoccuring tasks Annemie and Dayna are the co-conspirators behind The Consistency Club, a monthly marketing plan just for photographers. They provide templates for emails, IG reels, and social media posts for any platform. Links: Learn more about the Consistency Club Annemie's Podcast, This Can't Be That Hard Episode 10: The Benefits of a Scouting Trip Leave a review in Apple Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com

We're sharing our highest performing blog posts, when and why we created them and how they've worked for our marketing, SEO strategies & clients. This is all about set it and forget it. We're helping you generate your own evergreen content that will keep working FOR you. Links: Leave a review in Apple Download Move Your Business Checklist Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Download your funnel worksheet! Walk through your own marketing plan with us! This episode came from a listener. If you have questions about anything we've mentioned on the podcast, reach out to either of us and it could be a whole show! Funnels - a marketing term used to describe how we get clients aware that we exist all the way down to happy, repeat clients! How clients become aware we exist Ways they move down the funnel Tools to keep them interested Links: Leave a review in Apple Marketing Funnel Worksheet Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Share this episode with just one friend & tag us on socials with #Keepitmovingpod

You're probably thinking about blogging all wrong… as a last minute effort instead of the primary marketing strategy it should be. In this episode we go over all the major places you need to be sharing your blog post links and several ways to rehash that article into multiple posts, carousels and reels. Your blog posts should be the foundation of your marketing plan, not a "when you have a time" task. You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Links: Leave a review in Apple Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Quarterly check ins are a inside look on how Alison & Melissa's photography businesses are going. Alison moved from Virignia to Hawaii just one year ago and Melissa moved from Miami to Virginia at the same time. On this episode, we review our summer plans and reality. What did we expect from the summer months and what actually happened? (hint: they were very different for both of us!) Lessons learned about burn out New systems and apps How mom life falls in to working from home during the summer How we're moving forward for the rest of Q3 Business plans for the rest of the year. Use code ABP-IC011 to get 10% off your first two orders with Iconic Edits Melissa's interivew with Colie James Looking for more clients? Use this checklist for launching your business to help you get creative with finding your people. Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

Mini mentoring is a series we're doing where we take a real life photographer who is moving their business and give them the next steps for restarting. Courtney Houk is a newborn, maternity and family photographer in Nashville, TN. Listen in as we help her attract her ideal clients. ‌ Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

Aside from photo session shares, you should be establishing yourself as a local expert in your area. How do you do that? We're telling you! ‌ Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

In this bonus episode Alison chats with fellow milspouse, Kasie Purvis with Gather the Scattered, about how I use Marco Polo to connect with people all over the globe both personally and professionally. You know, Keep It Moving was born out of years of Marco Polos, but I use it for so much more too! Hear how I use this app on a regular basis in my business and personal life. Gather the Scattered is on a mission to help relocating families find community no matter where they live. #Keepitmovingpod to share this episode with just one friend & tag us on socials with You have questions, feel free to reach out on the 'Gram Alison @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

This episode originally aired on the Creative Moms Focus Podcast. This is the second part of an interview Melissa did about SEO. Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

This episode originally aired on the Creative Moms Focus Podcast. Alison & Tara chat about what its like to move a business 7 times - across the globe and back again. Alison shares the challenges of how different each move is, and how her business has grown rapidly with every move. Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

How you organize your blog can make a world of difference in how you use your website to help clients. We organize all our posts with tags & categories. Its not a sexy topic but it can make a big impact in serving your clients well. Rate & review us right now! Pretty please :) Want to apply for Mini Mentoring?! Dm Alison @‌keep.it.moving.podcast Moving? Plan it out with Alison's Move Your Business Checklist Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

Mini Mentoring is a series where we take real life photographers and give them the next steps to move their business so they can restart and relaunch faster. Victoria is a military spouse currently in Mississippi with orders to move this fall. She photographs family, maternity and newborns. Listen in how we advise her to make the most of this SUPER short duty station. Rate & review us right now! Pretty please :) Want to apply for Mini Mentoring?! Dm Alison @‌keep.it.moving.podcast Moving? Plan it out with Alison's Move Your Business Checklist Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

We are not telling you to work at Taco Bell! Hear us out, you have so many skill sets as an entrepreneur that people WANT. This is part 3 in a series on making up that loss of income in creative ways while you relaunch your business in a new location. Getting a part time job sounds really lame, but hear us out - there's more options than you realize! ‌ Rate & review us right now! Pretty please :) Want to apply for Mini Mentoring?! Dm Alison @‌keep.it.moving.podcast ‌ Grab your free Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com

Loss of income is the WORST part of this process. We love photography, but we WORK at it for the money. #amiright? Part two in our series to stabilize your income while moving your business. Both Melissa & Alison have personal experience in associate programs and second shooting. Listen in to hear our experiences & precautions. ‌ Rate & review us right now! Pretty please :) Want to apply for Mini Mentoring?! Dm Alison @‌keep.it.moving.podcast ‌ Grab your free Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings Keepitmovingpod.com