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Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales

Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales

73 episodes — Page 2 of 2

Ep 23#23 Why People Don’t Buy At Your Webinar… & Other Webinar Challenges in 2024!

Ads are getting expensive to run, people aren’t showing up, and even when they do……they flake out and don’t convert into sales.If these pains sound familiar to you, then you’re probably running webinars in 2024.In this episode, we’ll reveal the top ways you can save yourself from a few headaches - and get more people buying at your webinar. You’ll learn:How to add a “personal touch” that makes your reminders more effectiveAn interesting mind-hack to make people feel more invested in your webinar (so that they actually show up!)Four techniques to get past high cost per leads for your adsHow to “shift beliefs” so that people trust you and buy your offersThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

May 16, 202414 min

Ep 22#22 From Yahoo! Engineer to Billion Dollar Marketer: Dennis Yu’s Amazing Story

If you’re an internet marketer then you might know Dennis Yu.He’s kind of a big deal. After all, if you’ve spent over a BILLION dollars in ads…… for clients that include the likes of Nike, Red Bull, and the Golden State Warriors…… and was featured on New York Times, CNN, and various other outlets like he has…… all while being an ‘O.G.’ Yahoo! Engineer?Then your story is DEFINITELY something people would want to hear about.In this episode of Founders Go Naked, I’ll be stripping away the glitz and glamor…… and get right down to the saucy secrets behind Dennis’s success, including:How he went from Yahoo! Engineer to Digital Marketing GuruHis formula for making money from all of his agencies - without much interventionWhy “going local” might be your BEST bet at making your business successfulWhy marketers must avoid THIS mistake… or risk their entire business plan!His unique presentation formula to get 6-figure paydays with Webinars This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

May 7, 202448 min

Ep 21#21 Creating a Winning Webinar Presentation

My client was confused why his webinars weren’t bringing in the sales. Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. Question is - are you making the same mistakes like this client of mine? Here’s the good news:I review his entire Webinar and provide him with action steps to improve it. Anyone doing webinars will probably benefit from it. This episode, you’ll learn:Why SIMPLICITY is king when it comes to presenting WebinarsHow to break through people’s walls and speak directly to their HEARTTips on making your presentation look more CREDIBLE…and other important lessons from reviewing this client’s webinar.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

May 1, 202412 min

Ep 20#20 Webinars, VSLs, & Lead Magnets: 3 Awesome Sales Funnels to Kickstart Your Coaching Business

Struggling to generate leads or convert them into high-ticket sales?You might not be using the right sales funnel for your business.A good sales funnel can mean the difference between a sexy product……and someone screaming into the void with zero buyers.In this episode, we’ll talk about the top three sales funnels of 2024 and:Why Webinars are a great way for coaches to attract clientsHow a Video Sales Letter converts casual viewers to paying customersThe secret to building your mailing list and getting sales at the same time 🤫How to optimize your landing page for maximum lead conversion…and more kickass sales funnel strategies to boost your coaching business’s profits.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Apr 25, 202415 min

Ep 19#19 How To Get Rich… While Healing Your Soul: Interview with Andrew Tan

Something that doesn’t get talked about enough is how often entrepreneurs or business owners give up - whether due to stress, burn out, or life getting in the way.When E-Comm expert Andrew Tan noticed how often his students destroyed their own progress just as they were about to succeed, he decided to switch things up.Today, 80% of his students own successful E-Comm businesses.Listen to today’s episode to find out:How the “lazy man’s way” of E-Commerce makes you money - while you just enjoy life!What kind of assets do the ‘real rich’ people spend their money on? (And how it makes them richer and richer)How to utilize your company’s heads, butts, hands and legs for greater teamwork.How to manage and HEAL emotional trauma throughout your entrepreneur journeyThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Apr 18, 202446 min

Ep 18#18 How to Scale Webinars with Facebook Ads in 2024

Wondering whether or not Facebook or Meta ads are still cutting it these days for marketing your Webinars?The short answer? Yes.BUT you need the right strategy to get amazing leads that translate to sales.So in this episode, discover:How to leverage Meta’s INCREDIBLE targeting algorithmsThe right type of ads to produce in 2024 for your Webinar (or any business, really)How much you should actually SPEND on your Facebook/Meta adsHow to avoid getting your ads BANNED by MetaIf you want to get more bang for your buck on Facebook/Meta, start here!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Apr 9, 202415 min

Ep 17#17 5 Radical Marketing Techniques to Fix Poor Webinar Attendance Rates

People used to LOVE Webinars during the pandemic, but now? Coaches are panicking because Webinar attendance rates are plummeting.Well, if you’re having problems getting people to attend your Webinar (and thus close your high-ticket offers), rest assured - Webinars aren’t dead in 2024.This episode, we’ll be talking about 5 radical strategies we can use to boost your Webinar attendance rates.You’ll learn about:The importance of TIMING when it comes to attracting eyeballsUsing INCENTIVES to attract the right kind of audienceHow to REMIND your potential attendees (without pissing them off)Making your Webinar topic irresistible… and other ways to get those Webinar seats filled up. Listen in and start improving your show up rates today!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Apr 1, 20249 min

Ep 16#16 What are the Traits of a Successful High Ticket Offer Coach?

Ever wondered what separates the top coaches of the world from the ones who fail to taste success?Having worked with many big names in the coaching industry over the past decade, we’ve noticed a few similarities between those who’ve reached the peak…In this episode, let’s learn about the traits that helped these coaches achieve phenomenal growth and success in their careers!Here’s what you’ll learn in this episode:How HONESTY is the best policy when it comes to setting expectations for clientsWhy acting QUICKLY is key in whether or not a business survivesSomething ALL top coaches know when it comes to marketingHow does building AUTHORITY help you also build SALES? This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Mar 28, 20248 min

Ep 15#15 4 Ways to Build an Awesome Sales Funnel: Make Your Webinars More Profitable with Effective Marketing Techniques

Are you spending more than you earn on your Webinars?You’re not alone. Marketing Webinars effectively is getting harder and harder each day.And the thing is the solution may not be better ads - Maybe all you need is a more effective Webinar Funnel structure.Discover how a high-converting webinar funnel can change the game for you in this podcast.Here’s what you’ll learn in this episode:How our Radical Webinar Framework gets you MORE PROFITSWhy a winning Landing Page converts your leads into SALESHow to qualify your leads to get the BEST resultsHow to nurture your registrants to increase Webinar attendance rateIf you’re looking for a secret weapon to supercharge your Webinar profits without having to overly contribute to Zuckerberg’s fancy Hawaiian home, then start here. ⚡This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Mar 25, 20248 min

Ep 14#14 5 Proven Tactics for Massive Webinar Sign-Up Success

Have you ever wondered how to get thousands of attendees to your webinars?For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting.But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon…Here’s what you’ll learn:How THIS system gets you low CPL (cost per lead) and fantastic returns in the long runHow to keep clients HOOKED to your narrativeThe power of the Internet’s oldest communication platformThe ONE thing that marketers tend to forget about their landing page…Why it’s important to haul ass when it comes to data analysisPlay this episode now to transform your webinar strategy and start attracting hundreds, if not thousands, of signups with less effort!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Mar 20, 20247 min

Ep 13#13 Terence Tan: How Helping Others Fueled His Business Growth, Improved Marketing & Drove High Ticket Offers with Webinars

Could a simple change in mindset change your business trajectory?  Ask Terence Tan.He is a digital entrepreneur, investor, and coach who shared the stage with the likes of Mary Buffett, Blair Singer, and Jay Abraham.In this interview he taught me that making money or being successful…… Happens when you start focusing on one other thing. And when someone like Terence Tan, with almost 20 years of experience in the coaching business says something…… It’s a good idea to listen up. Here’s what we discussed in this interview: Why money-oriented business owners actually REPEL people awayIs it really a good idea to tell people about the SECRETS to your success?Why all founders need a MENTOR for their businessThe importance of providing VALUE to other peopleThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Mar 18, 202447 min

Ep 12#12 How to Create Kick-ass Videos that Drive High Ticket Offers for Webinars: 4 Steps to Replicate Our Video’s Marketing Success

What if your Webinar ads are still going strong after one whole year?Normally, we’d pull the life support on such an old and dusty ad within weeks……to prevent people from getting bored looking at the same ads over and over again.But there ARE exceptions to the rule.For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit.More than a year later, it’s STILL getting one of the best CPL (Cost per Lead) and ROAS (Return on Ad Spend), which is insane.That’s why in this episode of ‘Founders Go Naked’, I’ll be talking about the 4 steps we took to create this golden goose of a video ad (it just keeps on giving!).You’ll learn how to craft an amazing video ad, specifically:How we “piggybacked” on a popular Netflix show about making money to BOOST ad performance (and no… it’s not Squid Games)How to make people CURIOUS enough to want to read or watch MOREKnowing when to REFRESH your ad and when to CHANGEThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Mar 13, 20249 min

Ep 11#11 How Ezekiel Chew went from Broke to Coaching Bank Traders: Of Passion, Organic Marketing, Failures, & International Acclaim

How did Ezekiel Chew go from 16-year-old amateur trader……to being invited by BANKS and trading institutions to coach their team?And even getting nominated by Entrepreneur Magazine as a successful entrepreneur to follow. Initially, for Ezekiel, Founder of Asia Forex Mentor, he rode the momentum of a lucky break and earned his first pot of gold while still in his teens.But luck could only get you so far.In his 20s, he lost nearly a MILLION dollars after making an impulse buy.It nearly made him quit his trading career.Then, after five years of painstakingly building himself back up…He had ANOTHER loss - this time in the 7 figures.Let’s just say… to paraphrase from John Wick a little:The failures he had that day laid the foundation for who he is today.Ezekiel is now one of the top trading and investment mentors in Asia, and is accredited by both Investopedia and Benzinga..He’s trained countless students, including actual BANKERS and traders…So you know he’s the Real Deal.In this interview with him, you’ll learn:Why humility is the FIRST step in a successful businessWhat works being a trader, that also works being an entrepreneurHow to look at retirement in a DIFFERENT wayHow to turn a failure into something that can HELP your business growThe importance of looking at “the bigger picture”This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Mar 11, 202446 min

Ep 10#10 How Our Client got a 6 Figure Payday for His Webinar: 5 Marketing Strategies to Amp Up the Sales for Your High Ticket Offers

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS.Obviously, that’s going to be a great help when it comes to marketing your webinars.But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories?The short answer is: no… because everyone is doing it. The long answer is: no… because you need something else too.And that something else was what helped one of our new clients go from 3x ROAS to a whopping 8x ROAS on the first webinar we helped him market!(And in the process, helping him get six figures in sales!)Today, I’m going to break down the 5 specific things we did to help our client achieve that.You’ll discover:What data to look at to differentiate between what’s working - and what’s trashHow to create an EFFECTIVE sales funnel for your webinarsHow to turn your landing page from generic… to irresistibly SEXY to your clientsWhy it’s important to keep refreshing your adsHow annoying (but ultimately helpful) my AI co-host, Doubting Debbie, can beThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Mar 6, 20249 min

Ep 9#9 From Waiter to World Stage: How John Chong Brought Global Icons to Asia – From Waiting Tables to Marketing High Ticket Offers by International Speakers

Did you know that many of the greatest speakers in the world are actually INTROVERTS?Yeah, that surprised me too.But when I found it out from John Chong, Co-founder of iSummit - I was in disbelief. They’ve worked with hundreds of speakers. And according to John, many of the more successful coaches actually tend to be quiet, listening more than they speak. The reason? They are always thinking, reflecting, and assessing how to bring value to everyone involved…Who am I to argue with John? He’s run events since 2009 and works with over 300 acclaimed speakers including Mark Cuban, John Lee, Idris Elba, and Patrick Stewart……and even THE Richard Branson……So he knows INTIMATELY about what separates the average guys from the super successful ones.In this interview with John Chong, you’ll learn:How he turned his life around - from waiting tables to top business leaderHow his business rose, fell during the pandemic, then soared again with a few key strategiesThe 3 things that separate the GREATEST coaches from the restThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Mar 4, 202448 min

Ep 7#7 Terence Teoh’s Mission to Help Malaysians Master Stock Trading: How the Experts Do Their Marketing for High Ticket Offers

What’s the essence of an effective webinar? Do you need something that offers such incredible value to the audience that they remember it for years to come?Do you need to be a great salesman with an awesome sales pitch?Or do you need to be a transformational speaker who can inspire great change?Today, we’re having Terence Teoh, co-founder of Beyond Insights, answer this burning question.His company is one of Malaysia’s largest educators in the stock market trading and investment space. (They have over 6,200 students in its 15+ years of operations)  In this interview, he’ll be spilling some of the secrets to achieve that!You’ll learn about:Why other gurus who promise “THE secret sauce” to success come and go while they have lasted for 15 years How high ticket coaches can benefit from webinars that zero in on clients’ needsHow to have both a happy marriage and a successful business - when your spouse is your business partner!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Feb 29, 202441 min

Ep 8#8 How to Make Your Webinar More Successful in 2024: Avoid These Common Marketing Mistakes & By Building Effective Sales Funnels!

Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads.Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input.  As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one!And that’s just one of the THREE common mistakes we’ll be talking about in this episode!2024 has rolled in and with it, things are just a little bit different.So if you’re a high-ticket coach looking to avoid these costly mistakes and get up to speed on how to run a successful webinar in 2024, click that play button!In this episode, you’ll discover:Why data collection is important when it comes to boosting your ROASA powerful two-step approach that can reduce cost per lead up to 40%Why awesome copywriting or video can’t help you if you’re missing this one thingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Feb 29, 20248 min

Ep 5#5 Dato’ Michael’s Journey from Near Bankruptcy to Multi-Millionaire: How Smart Investments & Marketing Strategies Created a 9-figure Empire!

Most successful coaches pay a bit of lip service to their business failure - and many even try to conceal their failures. But Dato’ Michael Tan, award-winning Regional Investment Edupreneur, has no hesitation sharing his very turbulent life. Michael openly talks about how a financial crisis led to a crumbling business, millions of dollars lost or stolen, deep depression that brought him to the very brink…… And even landed him in jail. But for him, this failure and many others were the catalysts of change that let him learn, grow, and eventually, succeed.Today, he is the multi-millionaire owner of several businesses, tapping into property investment, agriculture, and education across multiple companies in Asia.In this interview, you’ll learn about:His inspiring story and what drives his success across MULTIPLE industriesHow to turn mistakes into rare opportunities for growthHow a simple method allowed his workshops to get a 100% success rate from participating studentsThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Feb 21, 202444 min

Ep 6#6 How to Hook People to Your Webinar & Sell High Ticket Offers: Beating the Competition with Proven Marketing Techniques

With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.If you’ve ever wondered why your ads are not performing as well as they should, here’s why:Everyone seems to be copying each other’s ads. No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.If you are emulating the gurus with your ads… … Or simply asking ChatGPT to create the ad for you… … You’re gonna end up seeing your money turn into smoke.  Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook. And in this episode, we’ll be discussing 7 ways to help you achieve that.  You’ll discover:How to take advantage of current trends to get more people hookedHow generating controversy can be an EFFECTIVE techniqueHow to make your idea, whether new or old, seem FRESH to your customersThe way to craft hooks that suit your ads and reel people inThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Feb 21, 202410 min

Ep 2#2 5 Ways to Bring Down the CPL for Your Webinar: Improve Your Sales Funnels Today & Close More High Ticket Offers!

We’re on a mission to make webinars sexy (and profitable) again.Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits!Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead.If you’re looking for a very sexy profit on your webinars, then start here.You will discover: The first and most important element of marketing that most people forget The simple way to differentiate yourself and make people remember you. The costly mistake people make when advertising on social media The one tip that could double your Webinar page’s sign up rate How to guarantee your video ad will workThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Feb 15, 202411 min

Ep 4#4 How to Do Market Research for Your Webinars: 5 Effective Marketing Strategies for High Ticket Offers

Are you looking to cut down on your webinar’s advertising costs?After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research.In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead.Yeah - it’s THAT impactful.I’d even go so far as to say it’s our #1 secret sauce to winning with ads. So if you’re interested in slashing down that webinar lead cost then this episode is for you.You’ll discover:What a Customer Avatar is, and why it’s important to develop oneHow easy and effective it is to do AI-assisted market researchHow to understand what your customer REALLY wants through their pain points and desiresHow to translate your research data into HIGHLY effective ads PS: While these tips are primarily for webinars, they apply to any business, really. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Feb 15, 202410 min

Ep 1#1 Welcome to Founders Go Naked, the Podcast for Coaches Who Want to Scale Their Business with High Ticket Webinars, Radical Marketing Strategies, and Sales Funnels

What’s Founders Go Naked all about? And as a Business Founder, how will it profit you? No, it’s not an 18+ rated podcast. And no one is actually getting nude (sorry fellas!)But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show.   In this episode we’re gonna set the stage for this podcast. WHAT it’s all about, WHO it’s for, WHY should you listen to it and WHEN new episodes will arrive. We’ll also explain why we started this podcast. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Feb 15, 20247 min

Ep 3#3 How Mikael Dia, Founder of Funnelytics, Stopped Chasing “Shiny Objects” & Made A Fortune with Marketing & Sales Funnels!

Mikael Dia, the CEO of Funnelytics has some pretty thought-provoking ideas in my interview with him in this episode. For instance, he believes that there is ONE thing all business owners struggle with…It’s called “chasing the thrill”, or “shiny object syndrome”.You probably faced this yourself, especially if you’ve ever started a business with the dream of becoming a millionaire in your 20s.Let’s face it, the shiny object syndrome is one of the reasons why most entrepreneurs take so long to get rich and successful.This episode will help you overcome it and finally crack the code for building a successful business!You’ll also learn about:How to differentiate Shiny Object Syndrome with a real opportunity How Mikeal views business and what really matters in life How he balances fulfilling both personal and business goals in a meaningful wayA revolutionary perspective for making your webinars irresistible to customers This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Feb 15, 202453 min