#4 How to Do Market Research for Your Webinars: 5 Effective Marketing Strategies for High Ticket Offers
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales · Terence Tam
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Show Notes
Are you looking to cut down on your webinar’s advertising costs?
After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research.
In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead.
Yeah - it’s THAT impactful.
I’d even go so far as to say it’s our #1 secret sauce to winning with ads.
So if you’re interested in slashing down that webinar lead cost then this episode is for you.
You’ll discover:
- What a Customer Avatar is, and why it’s important to develop one
- How easy and effective it is to do AI-assisted market research
- How to understand what your customer REALLY wants through their pain points and desires
- How to translate your research data into HIGHLY effective ads
PS: While these tips are primarily for webinars, they apply to any business, really.
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.
Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com
Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com