#6 How to Hook People to Your Webinar & Sell High Ticket Offers: Beating the Competition with Proven Marketing Techniques
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales · Terence Tam
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Show Notes
With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.
If you’ve ever wondered why your ads are not performing as well as they should, here’s why:
Everyone seems to be copying each other’s ads.
No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.
If you are emulating the gurus with your ads…
… Or simply asking ChatGPT to create the ad for you…
… You’re gonna end up seeing your money turn into smoke.
Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook.
And in this episode, we’ll be discussing 7 ways to help you achieve that.
You’ll discover:
- How to take advantage of current trends to get more people hooked
- How generating controversy can be an EFFECTIVE technique
- How to make your idea, whether new or old, seem FRESH to your customers
- The way to craft hooks that suit your ads and reel people in
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.
Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com
Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com