Fail n' Grow

In this episode of Fail and Grow, Wilma meets Sophie Hedestad, CEO Noxit, and former top executive at Meltwater and Netigate. Sophie shares her extensive experience with OKRs (Objectives & Key Results) and explains why this powerful framework is essential for achieving true Operational Excellence. Discover how clear goal-setting, effective cascading, and transparent communication can align your organization, boost efficiency, and accelerate growth. If you're struggling with disconnected goals and outdated spreadsheets—this episode is a must-listen! SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

In this episode of Fail and Grow, Wilma sits down with Marcus Möller, former growth leader at BrightBid—one of Europe's top SaaS success stories 📈—and current CEO of Meetric, a cutting-edge AI solution for Operational Excellence 🤖. Marcus shares how he successfully doubled sales results despite reducing his sales team by half, all through smarter use of AI and a relentless pursuit of truthful insights 🎯.Listen in for practical tips on how Operational Excellence powered by AI can streamline your processes 🔄, boost efficiency ⚡, and position your business ahead of the competition 🥇. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

In this episode of Fail and Grow, Wilma welcomes Robert Bråkenhielm, founder and CEO of Resultify—one of HubSpot's leading global partners. Robert openly shares stories of both success and hilarious failures from his entrepreneurial journey, from building thousands of websites to pioneering Resultify's results-based business model. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Why do some sales teams consistently outperform the rest? The secret lies in data-driven decision-making. In this episode together with Johanna Korhonen from Dear Lucy, we dive into how to simplify analytics, avoid common pitfalls, and leverage data to boost efficiency, close more deals, and scale smarter.Tune in to hear expert insights on transforming sales performance—without drowning in dashboards. 🔥 Start small, think big, and let the numbers guide you! #SalesSuccess #DataDriven SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Operational Excellence – How do successful companies do more with less? In this episode, we dive into the key strategies for maximizing efficiency, increasing profitability, and scaling without unnecessary complexity. From refining processes and leveraging technology to cutting out the noise in meetings, we uncover what really drives operational success. Tune in for actionable insights and real-world examples of businesses that get it right! 🚀🎧#OperationalExcellence #Efficiency #ScalingSmart SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Ingrid Bonde Åkerlind is a Principal at Oxx and a former executive at Volumental and BlaBlaCar. Ingrid is a true expert in pricing and has written the complete go-to-market toolkit for Oxx. Oxx is a venture capital firm that partners with the most promising European B2B software companies at the scale-up stage. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Felix Mörée, is a partner at Axholmen, specialized in pricing for SaaS and tech. Felix has published four books on commercial excellence and has advised >50 companies on marketing, pricing, and sales. In this episode we'll cover the four cornerstones to find the perfect pricing level for your SaaS-tool: Segmentation: Understand customer needs and willingness-to-payOffering design: Design an offering based on feature value and adoptionPrice model selection: Choose a price model that benefits both your company and your customersPrice level setting: Leverage proven methods for determining price levels SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Wouter Dieleman has experience of working with 100+ marketing and B2B sales during his previous years at HubSpot agencies. Wouter has now niched into Account Based Marketing (ABM) and has, as a freelancer, helpt a dussin of companies to land their dream customers in a short amount of time. As a bonus, his customers also levels up the HubSpot CRM usage as a "nice side effect". Tune into to learn more about ABMFor who and when its suitable to implement it in your companies growth strategy and best of all - Get a sneak peak of Wouters very ROI and metric driven ABM-playbook SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Anna Hansen brings extensive experience in customer success and customer retention from her time as CCO at the CRM company Lime Technologies. She is currently serving as the Chief Pricing Officer, offering an intriguing perspective thanks to her background.In this episode, we delve into Lime's discovery that pricing is another tool for creating successful and satisfied customers. We explore how they have approached finding a pricing model that suits different segments, making them even more competitive in various markets.This episode is perfect for those looking to start working with pricing as a strategy! SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Alexandru Stan has been an entrepreneur for many years and in this episode he shares his beliefs and fails about pricing.Alexandru is currently the founder of Tekpon, the first marketplace for SaaS companies with a fully transparent pricing model, with a kickback driven business model. Having a transparent pricing model is something Alexandru thinks is important to succeed with Pricing as a Strategy. This is a summary for Alexandrus key initiative:Ensure customer value is achieved with your product or serviceFocus on Customer SuccessStrive to achieve a win-win pricing levelHave a maximum of 3 packagesAnd how he manage to "destroy a market" buy competing with priceSo, tune in! To maximize your pricing strategy. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

00:00- 03:23 > Intro 03:26 > Favourite After-Work drink 04:27 > Funniest work-related fuck-up 08:28-41:33 > Today's topic: Scaling a Team 41:37 > Earlier podcast guest business question 43:58 > Main challenges in your business right now? 45:41 > OutroSPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim

On November 8th, we hosted a webinar with pricing expert Ingrid Bonde, Principal of Oxx, and experienced entrepreneur Joachim Karlsson, CEO of Almi Invest and Chairman of vloxq. The topic of pricing as a strategic instrument is hot, but our overall impression is that only a few companies truly leverage it as a potent resource. Listen to this special edition of Fail n' Grow to learn more about how you can take control of your pricing strategy, which affects your business, and gain insights on how to avoid costly mistakes in your quoting process. SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim

Now is the time to renew ourselves and discover our future ICP (Ideal Customer Profile). Allocate resources to map out what is needed to be competitive in the future and to be prepared for success when the economic climate changes for the better.This is Sofia Alexus' approach to recession. Sofia is the CEO of Kundo and an ex. Ericsson, Trustly and Airmee. Kundo helps companies make customer service effortless by an omnichannel ticketing system, AI driven solutions and self service excellence. Sofia provides clear instructions: dedicate resources and outline what you want to achieve. Assemble a team with a few focus areas and start conducting in-depth interviews with customers, recording and summarizing the findings in Slack."By doing this, we have achieved significant savings in marketing with much more output, because we know what to say to whom."This episode is for those looking for ways to reduce marketing costs, increase sales, develop products more cost-effectively, and, last but not least, future-proof your positioning with your dream customers.OPEX at its best! Enjoy! 🥳. Link to Sofia's source of inspiration: Gradvall & Magnus, https://open.spotify.com/show/66oa4cSfIqRCnrHGcJ8iBB?si=ZbmhH8aRSFiYsHusqt5KCQMaster of Scale, https://open.spotify.com/show/1bJRgaFZHuzifad4IAApFR?si=j5vIL1EFTzy22mNKGmMcoA SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Teemu Ilola has gained extensive experience in building a successful and profitable outbound sales organization on an international scale during his years at Leadoo. With roles as Sales Director UK and VP of Sales Operations, managing a team from 30 to 80 sales reps entering the UK, Sweden, and Spain, Teemu has tried, failed, and ultimately succeeded.If you're frustrated about the number of booked appointments within your sales organization, this is the episode for you! The only way to build a profitable outbound team is to put it on autopilot (process + tools + training) with an outbound process and the correct tools that provide you with the data needed to understand where the actual conversation takes place. Teemu teaches us how to apply a multichannel approach and convinces us of its cost efficiency, all without annoying the person you're trying to reach."Get the same results in 2 hours instead of 2 days"—that's the difference. If you're looking to book more meetings in 2024, tune in. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Mathias is one of the co-founders of the revenue and profitability agency specializing in B2B companies with complex sales structures, Salesonomics. They serve as a strategic growth partner, achieving remarkable results: Over the past three years, they have collaborated with over 100 companies, and the results speak for themselves. Over a 12-month period, on average, these companies increased their turnover by 34% and profitability by a staggering 193%! When it comes to OPEX, they truly understand what they're talking about. In this episode of 'Fail n’ Grow,' we delve into why only bold and forward-thinking CEOs, truly focused on revenue, dare to challenge their sales managers. We also explore the responsibilities of the entire management team in future-proofing your sales function and how to genuinely become customer-oriented. Can you afford to miss out on this episode? SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Andreas Sjölund the Co-Founder and former CRO at Quinyx and franctional CRO at Ingrid is contributing his wide and spot on expertise for international expansion. Andreas has a deep understanding of how to succeed with your international expansion, in a cost efficient way. We get true hands on advice:--> Narrow down your ICP--> A founder must run the show in the beginning --> Pricing and packaging is everything, vloxq CPQ helps --> Use MEDDPICC in your sales process --> Reporting is of course key, use Dear Lucy --> ROI calculations to help you champ convince the economic buyer to prioritize your solution SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

"OPEX, which stands for Operational Excellence, may sound like a big, fancy term, but if you break it down, it essentially means aligning your strategies and processes with your overall goals and becoming highly efficient while maintaining quality." In this episode, Sofia, CRO at Worldfavor (ex Klarna, ex EY), shares a few success factors:Principles based on company valuesEnabling quick decision-makingData analysis and KPIsIf you're looking for ways to increase your profitability, this is the episode for you! SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim