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Accelerating Growth with Powerful OKRs 🚀, Sophie Hedestad Noxit
Episode 82

Accelerating Growth with Powerful OKRs 🚀, Sophie Hedestad Noxit

02:01 > What do you do? 09:42 > Fav drink? 10:51 > F*ck-up? 13:14 > What made you to start your own company? 14:29 > What kind of pain do you typically see companies have? 22:46 > OKR 24:49 > Pace (rhythm) 28:09 > Pitfalls 35:33 > Company improvement measurements 38:15 > What is important for the customer? 41:01 > Guest question (phone call) 43:44 > Main challenges? 45:31 > Guest recommendation?

Fail n' Grow · Noxit, Sophie Hedestad

April 4, 202547m 58s

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Show Notes

In this episode of Fail and Grow, Wilma meets Sophie Hedestad, CEO Noxit, and former top executive at Meltwater and Netigate. Sophie shares her extensive experience with OKRs (Objectives & Key Results) and explains why this powerful framework is essential for achieving true Operational Excellence. Discover how clear goal-setting, effective cascading, and transparent communication can align your organization, boost efficiency, and accelerate growth. If you're struggling with disconnected goals and outdated spreadsheets—this episode is a must-listen! 

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EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Topics

startupgrowthstrategymeltwaterokrorganization excellenceperformancemetricsscalingfundraisinggoal settingsaasentrepreneurshipoperational excellencefemale founderstress managementmanagementperformance metricsteam alignment