EyeCode Media

Tami Franklin has spent her career in multiple aspects of optometry. She started working in and then managing a private optometry practice in rural America, and now leads staff learning & development for Vision Source. Additionally she is a strong advocate of paraoptometric professional development with the American Optometric Assosication, and is passionate about giving back. Recently Tami volunterred with other paraoptometrics and ODs in Ashville, NC supporting the community affected by hurricane. To learn more about and support the different charities discussed visit the links below: Vision Source Foundation https://visionsource.com/doctors/programs/vision-source-foundation/ Optometry Giving Sight https://givingsight.org/ OneSight https://onesight.essilorluxottica.com/ ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Alex delve into the intricacies of managing an optical business within eye care practices. They explore the dual nature of opticals as both medical and retail entities, emphasizing the importance of understanding retail strategies to enhance patient experience and drive revenue. The discussion covers inventory management, merchandising techniques, and the significance of pre-selection in improving sales. Alex shares insights on optimizing frame displays and the necessity of evaluating brand strategies to ensure a successful optical practice. In this conversation, Dr. Alex Martin discusses the importance of brand mapping in eye care practices, emphasizing the need for a balanced selection of eyewear that caters to various patient demographics. He highlights the challenges of competing with big box retailers, the significance of quality lenses, and effective communication strategies to convey value to patients. The discussion also covers the importance of managing inventory, reducing over-branded frames, and creating a better customer experience. Dr. Martin shares practical strategies for disposing of unprofitable brands and emphasizes the need for staff buy-in when implementing changes. He concludes by offering resources for further learning and development in optical business strategies. https://www.eyecodeeducation.com/courses/optica-business-strategy ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this conversation, Chris and Eugene delve into the intricacies of patient acquisition in the eye care industry, focusing on the concept of allowable acquisition cost. Eugene shares insights on optimizing patient acquisition strategies, leveraging Google Ads and AI, and the importance of understanding patient metrics. They discuss the significance of reactivating past patients and the various marketing strategies that can be employed to drive practice growth. In this conversation, Eugene Schatzman and Chris discuss the importance of leveraging past patient lists for reactivation, understanding the dynamics of new patients, and enhancing patient expectations through effective communication. They also explore the competitive landscape of eye care practices and emphasize the significance of data-driven decision-making in practice management. The discussion highlights the need for optometrists to focus on patient care and the value they provide, while also adapting to the evolving market. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this episode of the Chris Wolfe Podcast, Dr. Jim Stringham discusses the relationship between metabolic diseases and eye health, emphasizing the historical context of obesity, the role of environment versus genetics, and the importance of lifestyle changes in disease prevention. The conversation explores how inflammation from metabolic diseases can impact ocular health and the clinical implications for patient management. In this conversation, Chris and Jim Stringham delve into the significant impact of diet and lifestyle on health, exploring the role of GLP-1 agonists in weight management and the broader implications for holistic health. They discuss the importance of aligning physical, mental, and spiritual well-being, and the potential benefits of nutritional interventions in addressing metabolic health issues. The conversation culminates in an introduction to innovative solutions being developed to support individuals in achieving better metabolic health. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Brianna Rhue, Kyle Klute and Aaron Werner dive into the life-changing principles of Atomic Habits by James Clear. We explore Tips to break bad habits, How to build routines that stick, and Real-life examples that have changed our daily lives personally and professionally. Mark your calendars to join us for the next Book Nerds Live episode Wednesday January 29, 2025. Trevor Mower from TEEM will join to discuss his favorite book 'The Obstacle is The Way' by Ryan Holiday ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, Chris discusses the critical aspects of co-management in eye care, emphasizing the importance of optometrists as primary care providers. He addresses recent concerns regarding economic arguments against co-management, the role of CMS regulations, and the impact of audits on practice. Chris advocates for the necessity of co-management in ensuring patient care and continuity, while also providing best practices for navigating the complexities of co-management in the current healthcare landscape. In this conversation, Chris and Jennifer Stewart reflect on the first year of her new optometry practice, discussing the goals set, the innovative strategies implemented for patient flow, and the decision to eliminate the front desk. They explore how these changes have positively impacted patient experience and staff dynamics, emphasizing the importance of storytelling in optical sales and empowering staff to enhance patient interactions. In this conversation, Dr. Jennifer Stewart discusses the importance of understanding patient experiences in optical care, the significance of tracking sales and inventory, strategies for maximizing per patient revenue, and her role in the publication Independent Strong, which aims to empower independent practices. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]

In this conversation, Chris and Jennifer Stewart reflect on the first year of her new optometry practice, discussing the goals set, the innovative strategies implemented for patient flow, and the decision to eliminate the front desk. They explore how these changes have positively impacted patient experience and staff dynamics, emphasizing the importance of storytelling in optical sales and empowering staff to enhance patient interactions. In this conversation, Dr. Jennifer Stewart discusses the importance of understanding patient experiences in optical care, the significance of tracking sales and inventory, strategies for maximizing per patient revenue, and her role in the publication Independent Strong, which aims to empower independent practices. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Book Nerds! A Book Club for Dr Entrepreneurs Brianna Rhue, Kyle Klute and Aaron explore` Revenge of the Tipping Point by Malcolm Gladwell, a book that dives into the darker side of tipping points as it relates to social epidemics, and how they can be manipulated for positive or negative. ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode,Chris discusses the final step in building a comprehensive optometry practice, focusing on the importance of planning for failure, training staff, and tracking metrics to ensure successful integration of new protocols. He emphasizes the need for customization in practice and the significance of communication with both staff and patients. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Drs Gina Wesley, Shane Kannarr and Chris Wolfe join for an unscripted conversation all about visual fields—the challenges, the breakthroughs, and the tools that make this an indispensable part of eye care. Did you know that utilization of visual fields in optometry, based on CMS billing data, is surprisingly low? We dive into the barriers that prevent optometrists from performing and billing for visual fields and share practical tools and strategies to overcome them. Whether you’re a seasoned VF expert or just getting started, this episode is packed with real cases, actionable tips, billing strategies, and tools that remove barriers so you can use VFs to their full potential. Click here to listen to Chris's episode discussing CMS data on VF: https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000643325415 For more information on the Radius headset we reference, visit: http://radiusxr.com/ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, Chris discusses step four of Comprehensive Optometry Simplified, focusing on analyzing fees and billing in optometry practices. He emphasizes the importance of understanding the financial aspects of patient care to ensure that services provided are worthwhile for both the practice and the patients. By calculating revenue generation and patient care value, optometrists can make informed decisions about the services they offer, ultimately enhancing patient care and practice profitability. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Aaron has spoken multiple times about his practice's experience with the LifeMeter. On this episode, Drs Brenda DeForrest and Peter Santisi join to share their experiences with the technology, why they brought it into the practice and how it has affected the converastions they have with patients around nutrition, supplemnetation and ocular health. Dr Brenda DeForrest has been in private practice in Orlando FL since 1990 after graduating University of Florida and New England College of Optometry. She enjoys yoga, paddle boarding, book club & traveling to shop & shopping to travel. Dr. Peter Santisi is a native Floridian, born and raised in Merritt Island. In 1989, Dr. Santisi enlisted in the U.S. Navy where he served as a Navy Hospital Corpsman providing physical exams and eyecare to Navy and Marine Corp personnel. Dr. Santisi has been in a private practice in Merritt Island since 2006 and serves as Chairman of the Board for the Florida Optometric Association. Resources: - LifeMeter Technology Disucssion w/ Werner Gellerman PhD (https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000666075876) - LifeMeter website (https://www.lifemeter.com/) [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Adam F. Cmejla discusses the importance of understanding one's value through client feedback, the role of optometrists in providing comprehensive care, and the impact of limiting beliefs on professional identity. He shares personal experiences and transformative practices that have helped him grow, emphasizing the need for self-reflection and proactive communication with clients. The discussion concludes with a teaser for a follow-up episode on the 2020 Money Podcast. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

"Jane, at just 16, is the dynamic force behind Card My Yard Raleigh. Jane isn't your average teen; she's a vibrant entrepreneur with a knack for turning milestones into unforgettable celebrations. With a vision far beyond her years, she is transforming the way Raleigh celebrates, combining joy and creativity into each yard sign she installs. Fearless, innovative, and full of youthful zeal, Jane is redefining the card yard scene one dazzling display at a time. Her mantra? Celebrate big, celebrate bold, celebrate with your whole heart. Watch out, Raleigh – Jane is just getting started! Follow Jane’s journey: at janeutesch.com YouTube@Apollocreations16 Facebook.com/cardmyyardraleigh [email protected]" [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Dr. Glenn Ellisor is the Founder and Senior Advisor for Vision Source, a family of 4500 private practice optometrists collaborating to provide quality professional eye care and to support the long-term success of independent optometry. Vision Source clinicians treat an estimated 16 million patients every year. Before founding Vision Source in 1991, Glenn started three practices in Kingwood, Humble and Cleveland TX. He still practices in the Kingwood location and helps Dr. Amir Khoshnevis determine the strategic direction for the company, while advising and assisting our department leaders in their roles. In recent years he has had two of his children, Wade and Erin, join him in practice. Links: https://visionsourceinfo.com/ https://visionsource.com/about/ [email protected]

Drs Laurie Sorrenson and Mick Kling know a thing or two because they've seen a thing or two. Both own and run successful large practices and consult with their opotmetric peers on all things practice management. Recently, Laurie and Mick co-authored a white paper "A Guide On Adding An Associate Doctor to Your Practice" which can be found HERE (https://insight.visionsource.com/VSNext/Resources/Article/a-guide-to-adding-an-associate-doctor-to-your-practice). I hope you enojy our discussion, to learn more or contact Mick or Laurie: VisionSourceNext.com Mick Kling, OD - [email protected] Laurie Sorrenson, OD - [email protected] [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, Chris discusses step three of building a protocol in comprehensive optometry, focusing on the importance of educational documents for patient communication. He emphasizes the need for intentional delivery of information to patients, using storytelling techniques to enhance understanding and engagement. The conversation highlights the significance of preparing patients for their conditions, particularly dry eye, and the role of follow-up communication in ensuring adherence to treatment plans. Chris concludes by encouraging practitioners to be deliberate in their patient education efforts to improve outcomes. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Aaron's good friend, Bryan Holman owns three successful optometry practices Greenville, Millbrook, and Montgomery, Alabama. Roll Tide! Bryan has a clear process and strategy when introducing new technology into his practice and joins to discuss how he successfully intergrated the RetEval, his most recent technology, into practice. Bryan also is a bourbon connoisseur, and brings along some of his favorites during the discussion. To contact Bryan, visit the practice website https://riverregionvisionsource.com/ or email him at [email protected]. For more infomation about RetEval, reach out to Gary VanMatre ([email protected]) [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Jed Mullenix explore the importance of community building, leadership, and faith in fostering a thriving city. They discuss the challenges of divisiveness in society and the need for common ground to unite people. Through personal anecdotes and insights, they emphasize the significance of connectivity, shared values, and the role of local churches in creating a sense of belonging and purpose within neighborhoods. In this conversation, Jed Mullenix and Chris discuss the importance of building trust and community through hospitality and genuine relationships. They explore the concept of flourishing neighborhoods, the art of neighboring, and the challenges of overcoming skepticism in community building. The discussion emphasizes the need for leaders to serve their communities and the significance of knowing and caring for those around us. The conversation concludes with insights on leadership growth and the role of storytelling in fostering community connections. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Aaron shares his thoughts on managing growth opportunities as a parent, grandparent and practice owner. In his book, The Anxious Generation, Jonathan Haidt introduces the concept of "bruises not scars" to help children develop self confidence. Aaron discusses how he uses this concept in practice, not only with his team but also with himself. CLICK HERE to watch Giannis Antetokounmpo addresses the media following the Milwaukee Bucks' 128-126 OT loss to the Miami Heat after giving up a 16-point lead in the fourth quarter in Game 5 of the 2023 NBA Playoffs [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, Chris discusses the second step in building a clinical protocol for optometry. He emphasizes the importance of formulating patient questions that compel action and the need to identify critical clinical findings during eye exams. Chris also highlights the significance of developing a comprehensive follow-up protocol for patients, particularly those with chronic diseases like glaucoma and dry eye. The conversation concludes with a focus on integrating chronic disease management into practice to enhance patient care and ensure effective communication. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this episode of the Chris Wolfe Podcast, Chris discusses the critical role of patient intake processes in optometry. He emphasizes the importance of crafting effective intake questions that can help identify patients' needs and build specialties within a practice. By focusing on comprehensive exams and understanding the significance of patient history, practitioners can enhance patient care and create a more efficient practice. Chris also shares insights on how to implement these changes effectively to benefit both patients and the practice. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this episode, Chris discusses the concept of building pillars in optometric practice management. He emphasizes the importance of identifying and owning pillars that provide stability and support for the practice, particularly in managing chronic diseases. Chris outlines the steps necessary for developing these pillars, including understanding their existential importance, asking key questions, and avoiding the common mistake of focusing on equipment rather than disease states. He also highlights the need for ongoing training and measurable goals to ensure the success of these pillars. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Kyle Klute, Brianna Rhue and Aaron Werner discuss Same as Ever: Timeless Lessons on Risk, Opportunity and Living a Good Life by Morgan Housel. This books is filled with great one-liners and insights that made us stop and rethink the world around us. [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Dr Allen Chung purchased an established pracitce in San Diego, CA. Allen tolk that practice and has grown his practice significatnly year over year over years and he shares what he's learned along the way that has contributed to his and his team's success. Allen has slides and to watch this episode, visit the YouTube channel https://youtu.be/QOTzRx54hMM [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode Chris is joined by special guest Dr. Justin Kwan to explore whether myopia management truly lives up to its reputation as the "standard of care." Despite its growing recognition, only a small percentage of eye care providers currently offer myopia management. Is the value of this treatment being overstated, or does the research support its widespread adoption? Tune in for a thought-provoking discussion on the latest insights, scientific evidence, and real-world perspectives. Whether you're a seasoned optometrist or simply interested in the future of eye care, this episode will provide essential knowledge on one of today’s most debated topics. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! https://coopervision.com/our-company/... Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts [email protected] Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Many of our optometric colleagues recently received a letter from a 3rd party payer notifying that the level of E&M codes billed was higher than that of our peers. Aaron and John Rumpakis discuss what to make of the letter, the importance of understanding the language of billing & coding, and how not to let anyone intimidate us into "down coding" the high level of quality care we provide our patients. ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

https://practicecompliancesolutions.com/update-on-ftc-eyeglass-rule/ -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! https://coopervision.com/our-company/... Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Joelle Holland entered optometry school saying she'd never marry another optometrist, and then she did. Drs Joelle and Zac Holland join the podcast to share their story of paying off not just one but two student loans from optometry school. We then dive into their respective journeys treating myopia management in separate practices with different approaches. You can catch more of Drs Holland when they speak at Vision By Design conference October 2-5 in Dallas, TX. CLICK HERE (https://aaomc.org/vbd/ ) to learn more and register. ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

You are costing your business a lot of money! Yes, you! In today’s episode we will talk about what it takes to make sure you are utilizing your resources in a way to make the most of the money you bring into your business so there is more left over for the important things.

In this monologue, Chris discusses the role of dopamine in reward and pleasure and how it relates to the actions we take in our practices. He explores the subconscious actions that occur from dopamine release and the impact it has on our perception of value. Chris compares the financial rewards of providing routine services, such as selling glasses and contact lenses, to providing medical services. He emphasizes the importance of understanding the time delay in receiving payment for medical services and how it can affect our dopamine release. Ultimately, Chris encourages practitioners to focus on providing comprehensive care for their patients without being swayed by financial rewards. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Matt Kleir is a combat vetran, teacher, contractor, multiple business owner, father, husband, and pilot. He is a great storyteller and we are sharing this episode in two parts. Matt joins the podcast to share his life story and we disucss how the American Dream is built on sweat, experience, growth through experience. To connect with Matt: Active Shooter Defense School (https://asdschool.com/) DW Yardscapes (https://www.dwyardscapes.com/) Call/Text: (619) 490-3168‬ ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Matt Kleir is a combat vetran, teacher, contractor, multiple business owner, father, husband, and pilot. He is a great storyteller and we are sharing this episode in two parts. Matt joins the podcast to share his life story and we discuss how the American Dream is built on sweat, experience, growth through experience. To connect with Matt: Active Shooter Defense School (https://asdschool.com/) DW Yardscapes (https://www.dwyardscapes.com/) Call/Text: (619) 490-3168‬ ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Dr. Chris Wolfe discusses the impact of private equity on patient care and the evolving healthcare landscape. It highlights the trend of physicians leaving private practice and opting for employment with larger health systems or corporate entities. The declining reimbursement rates and rising costs pose challenges for optometrists, leading to the need for strategic thinking and adaptability. The influence of private equity raises concerns about the standardization of care and the loss of autonomy for practitioners. The conversation emphasizes the importance of telling the story of independent optometry and the need to provide personalized, patient-centered care. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Werner Gellermann, PhD joins to discuss the opportunities and challenges measuring carotenoids in human skin and retinal tissue. Visit this YouTube link to see powerpoint slides Dr Gellermann shares during the discussion. Dr. Gellermann is the CIEO of Longevity Link Corporation and co- founder of the LifeMeter technology (https://www.lifemeter.com/) . His research background is in the field of Solid State Physics and laser spectroscopy. Initially he developed ionic crystals for novel, wavelength-tunable continuous-wave and femtosecond laser operation in the near-infrared spectral region. In the mid 90’s, he and his research group switched to the field of Biomedical Optics, applying their experience with lasers and spectroscopy techniques to the development and commercialization of novel non-invasive detection methods for carotenoid antioxidants and related compounds in living human tissue. To see his group's peer-reviewed scientific publications related to this discussion visit: longevitylinkcorporation.com ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Dr. Haley Perry discuss the current state of AI and its potential threats and opportunities for the profession. They explore fears related to AI replacing eye care professionals and the potential loss of patient care. They also discuss the mistrust of AI and concerns about data privacy. The conversation delves into how AI works and the challenges of teaching and guiding AI systems. They touch on the importance of understanding AI and its limitations, as well as the need for continued education and adaptation to stay relevant in the field. In this conversation, Haley and Chris discuss the opportunities and challenges of using AI in optometry practices. Haley emphasizes that AI is still in its infancy and has immense potential to improve efficiency and patient care. They explore various applications of AI, such as analyzing practice finances, generating patient communication, diagnosing OCT images, and creating course outlines. They also discuss the ethical considerations and potential pitfalls of AI, including the ability to mimic voices and manipulate information. Haley offers a course on AI in optometry and provides consulting services to help practitioners implement AI in their practices. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

The most effective leaders are Supercommunicators. What is a "Supercommunicator," according to author Charles Duhigg? Someone who makes conversation easy, enjoyable, and lasting and who helps us feel heard and known when we are around them. Thankfully, supercommunicating is a skill that can be learned. Drs Kyle Klute and Brianna Rhue join to discuss how we apply what we learned from the book to our personal and professional lives. Here is a great overview of the book's core message from the YouTube channel "Productivity Game" https://lnkd.in/guyYRKJw ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

I bet you feel like you already have enough to do. A lot of what you do (many tasks you shouldn’t be doing), should be done by someone else in the business. And it will be done at least 80% as well as, if not better than, if you do it. It will also cost you less for others to do it. Here’s the real secret; they love doing the stuff you hate to do. That frees you up to do the things that only you can do. But if you want your tasks to persevere, you must make your instructions clear. Today we are going to demystify delegation by discussing a lesson I got from my time with Michael Hyatt’s Business Accelerator program. I’ll also share the tools to support you in becoming a better leader by better delegation https://docs.google.com/document/d/1ZUAWtMc9s4V4uENXxSLjpmfHDh68TgTv/edit?usp=sharing&ouid=117287118297096999307&rtpof=true&sd=true

David Edler recently retired from a successful career working in optometry, starting at Wesley Jessen and then spending most of his time with Vision Source helping independent optometrists achieve their full potential. Over the past 40 years, he worked in sales, customer service, project management, marketing, training, stand-up comedy, storytelling, klezmer musician, neighborhood rock band keyboards, back vocals, recovering trumpet player, marching band enthusiast and youth athletics coach. David, along with his wife Abby, a hand-writing analyst, and their energetic black lab live in the Midwest suburbs. To connect and see how they can help your company or organization visit Edler Communications (https://edlercommunications.weebly.com/) or email: [email protected] Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Dr. Aaron Werner discusses the importance of tracking business metrics in a practice and shares his approach to monitoring key performance indicators (KPIs). He emphasizes the value of regularly reviewing metrics to identify areas of improvement and make informed decisions. Some of the key metrics he tracks include revenue per exam, revenue per doctor hour, revenue per staff hour, capture rates, and material revenue sales per contact lens. He also highlights the significance of tracking metrics related to specific goals or areas of focus, such as the percentage of comprehensive exams referred for a dry eye workup. Dr. Werner believes that actively engaging with the data and maintaining a separate spreadsheet helps to foster a deeper understanding of the practice's performance. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified In this episode, Dr. Kyle Klute and Dr. Chris Wolfe discuss the cognitive anchor of the annual eye exam and the internal struggle that comes with it. They explore how optometrists are often anchored to the belief that the yearly comprehensive exam is the most important aspect of their profession, which limits their ability to schedule patients for more frequent visits. They also discuss how patient expectations and vision insurance reinforce this cognitive anchor. The solution lies in refining protocols, following clinical practice guidelines, and using key phrases to communicate concerns and the need for more frequent visits. Breaking the cognitive anchor allows optometrists to provide better care to their patients. Takeaways Optometrists often struggle with the cognitive anchor of the annual eye exam, which limits their ability to schedule patients for more frequent visits. Patient expectations and vision insurance reinforce the belief that the annual exam is sufficient. Refining protocols and following clinical practice guidelines can help optometrists provide more comprehensive care. Using key phrases to communicate concerns and the need for more frequent visits can help break the cognitive anchor and improve patient care.

In this conversation, Laurie Sorrenson and Chris discuss the importance of seeking help and building a team in both personal and professional aspects of life. They touch on Laurie's experience with her husband's resistance to getting hearing aids and how it relates to the challenges of asking for help in business. They explore the roles of CEO, CFO, and COO in a practice and the value of hiring consultants and advisors. Laurie emphasizes the need for a strong team and the importance of implementing strategies to achieve the vision of the practice. In this conversation, Laurie Sorrenson and Chris discuss the importance of hiring the right people for leadership positions within a practice. They explore the challenges of promoting from within and the potential pitfalls of the Peter's principle. Laurie shares her experience with her own chief operating officer (COO) and emphasizes the importance of finding someone who is a good fit for the role, even if they don't fit the traditional mold. They also discuss the need for clear communication and belief in the practice's mission and values. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Entrepreneurship and practice ownership are not always rainbows and unicorns. Sometimes it rains, sometimes it pours. How do you handle situations when things don’t go as planned? Aaron shares his experience over the last weeks and shares how he and his team addressed their challenges. Would you do anything different? How do you handle “terrible, horrible, no good, very bad days”? ------------------------- Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Prof John Nolan discuss the measurement and correlation of carotenoid levels, specifically macular pigment optical density (MPOD). They explore the challenges of measuring MPOD directly and the limitations of current clinical devices. They also discuss the correlation between skin carotenoid levels and MPOD, debunking the claim that there is an 8% correlation. Prof Nolan explains that there is a 30-40% correlation between skin carotenoid levels and MPOD, making it a valuable tool for assessing carotenoid status in patients. They also touch on the importance of accurate and validated measurements for making informed clinical decisions. In this conversation, Prof John Nolan discusses the importance of accurate information and scientific evidence in the field of eye care and supplementation. He emphasizes the reproducibility of measurements of macular pigment optical density (MPOD) and the ability to make informed decisions based on these measurements. Prof Nolan also highlights the need for honesty and transparency in the supplement industry, particularly regarding the formulation and certification of products. He calls for a commitment to quality and the use of evidence-based science to benefit patients. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this bonus episode, Chris and Eric discuss the importance of building a financial dream team for practice owners. They emphasize the need for clarity and certainty in a time of uncertainty, and the impact of external noise on financial decisions. They highlight the value of understanding the financial aspects of the practice and the potential for wealth generation. They also mention the upcoming panel discussion on building a financial dream team and provide information on how to register for the event. Register for the Event: https://www.wealthforoptometrists.com/ Takeaways Building a financial dream team is crucial for practice owners to navigate financial uncertainties. External noise can impact financial decisions, so it's important to have advisors who can provide clarity. Understanding the financial aspects of the practice and leveraging it as a wealth generator is essential. The upcoming panel discussion will provide insights on building a financial dream team. To register for the event, visit https://www.wealthforoptometrists.com/

On July 1, 2024 California SB-553 "Preventing Workplace Violence" went into effect and enforcemnt begins January 1, 2025. Joe DeLoach of Practice Compliance Solutions (PCS) joins to help us navigate what this means for practice owners, what compliance looks like and we discuss how this is *should* be positive for office culture. We also discuss the word *should* and how that can lead to unmet expectations. You can watch this episode on our YouTube channel here: https://youtu.be/1POuzT7gK9Y?si=4jEiBRXarjaxh4tQ To contact PCS: [email protected] To contact Joe DeLoach: [email protected] ------------------------- Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

The conversation explores the topics of profitability and revenue in the context of an optometry practice. The hosts discuss the difference between cashflow and profit and loss, the importance of understanding customer value, and the significance of upselling additional products and services. They also touch on the challenge of competing with big box retailers and the value of expertise in making recommendations to patients. The conversation explores the importance of patient compliance and the profitability of providing comprehensive dry eye care. It emphasizes the need to change the perception of dry eye from a chronic issue to a fixable problem that requires immediate attention. The discussion highlights the impact of visual appearance on patient behavior and the potential for behavioral change through case studies and visual evidence. It also suggests incorporating profitable services and products, such as annual subscriptions for vitamins, to increase profitability while improving patient care. The conversation concludes by emphasizing the importance of effective communication and the role it plays in driving patient compliance and practice profitability . -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Dr Joelle Holland was one of 50 optometrists across the USA selected to be one of the the first "The Myopia Collective Change Agents" who are apart of a movement to shift our nation's approach to childhood myopia. Selected Change Agents will have unique access to tools, resources and training to advance your myopia care efforts in your community and amplify advances in care through the profession and advocacy efforts. To learn more about The Myopia Collective and the 50 change agents CLICK HERE Dr. Joelle Holland is an associate optometrist at Complete Eye Care of Medina. She find the majority of her day spent specializing in myopia control and dry eye disease. She is dedicated to serving children and their families with the highest level of technology and education. With a passion for transparency, Dr. Holland openly shares her professional and personal experiences, fostering a culture of learning and growth within her community. Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Jim Stringham discuss a recent study that suggests fish oil supplements may raise the risk of stroke and heart issues. They highlight the importance of understanding the quality of fish oil and the difference between ethyl ester and reesterified triglyceride formulations. They emphasize the need for education and clear communication with patients about the benefits and risks of omega-3 fatty acids. They also discuss the importance of maintaining a balanced ratio of omega-3 to omega-6 fatty acids for cardiovascular health. https://www.cnn.com/2024/05/22/health/fish-oil-supplement-dangers-study-wellness/index.html https://www.cnn.com/2024/05/14/health/omega-3-omega-6-death-risk-wellness/index.html -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified In this episode, Dr. Kyle Klute and Dr. Wolfe discuss the updates and changes in the Evaluation and Management coding systems. The conversation focuses on the challenges optometrists face in coding and insurance audits. The importance of metrics and documentation for coding is highlighted, emphasizing the need for accurate and comprehensive charting. The discussion also addresses the lack of a definitive way to assign codes, emphasizing the role of documentation in determining code levels. Solutions to these challenges include education, self-study, and auditing. The episode concludes with an action plan for reviewing billing and coding practices and the availability of guidance and support. Takeaways Optometrists face challenges in coding and insurance audits, requiring accurate and comprehensive charting. Metrics and documentation play a crucial role in coding, ensuring appropriate code assignment. There is no definitive way to assign codes, as it depends on the documentation and medical necessity. Solutions to coding challenges include education, self-study, and auditing. Undervaluing acute care can lead to undervaluing chronic care, impacting practice revenue. Reviewing billing and coding practices and seeking guidance and support can help improve coding accuracy.