EyeCode Media

Werner Gellermann, PhD joins to discuss the opportunities and challenges measuring carotenoids in human skin and retinal tissue. Visit this YouTube link to see powerpoint slides Dr Gellermann shares during the discussion. Dr. Gellermann is the CIEO of Longevity Link Corporation and co- founder of the LifeMeter technology (https://www.lifemeter.com/) . His research background is in the field of Solid State Physics and laser spectroscopy. Initially he developed ionic crystals for novel, wavelength-tunable continuous-wave and femtosecond laser operation in the near-infrared spectral region. In the mid 90’s, he and his research group switched to the field of Biomedical Optics, applying their experience with lasers and spectroscopy techniques to the development and commercialization of novel non-invasive detection methods for carotenoid antioxidants and related compounds in living human tissue. To see his group's peer-reviewed scientific publications related to this discussion visit: longevitylinkcorporation.com ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Dr. Haley Perry discuss the current state of AI and its potential threats and opportunities for the profession. They explore fears related to AI replacing eye care professionals and the potential loss of patient care. They also discuss the mistrust of AI and concerns about data privacy. The conversation delves into how AI works and the challenges of teaching and guiding AI systems. They touch on the importance of understanding AI and its limitations, as well as the need for continued education and adaptation to stay relevant in the field. In this conversation, Haley and Chris discuss the opportunities and challenges of using AI in optometry practices. Haley emphasizes that AI is still in its infancy and has immense potential to improve efficiency and patient care. They explore various applications of AI, such as analyzing practice finances, generating patient communication, diagnosing OCT images, and creating course outlines. They also discuss the ethical considerations and potential pitfalls of AI, including the ability to mimic voices and manipulate information. Haley offers a course on AI in optometry and provides consulting services to help practitioners implement AI in their practices. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

The most effective leaders are Supercommunicators. What is a "Supercommunicator," according to author Charles Duhigg? Someone who makes conversation easy, enjoyable, and lasting and who helps us feel heard and known when we are around them. Thankfully, supercommunicating is a skill that can be learned. Drs Kyle Klute and Brianna Rhue join to discuss how we apply what we learned from the book to our personal and professional lives. Here is a great overview of the book's core message from the YouTube channel "Productivity Game" https://lnkd.in/guyYRKJw ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

I bet you feel like you already have enough to do. A lot of what you do (many tasks you shouldn’t be doing), should be done by someone else in the business. And it will be done at least 80% as well as, if not better than, if you do it. It will also cost you less for others to do it. Here’s the real secret; they love doing the stuff you hate to do. That frees you up to do the things that only you can do. But if you want your tasks to persevere, you must make your instructions clear. Today we are going to demystify delegation by discussing a lesson I got from my time with Michael Hyatt’s Business Accelerator program. I’ll also share the tools to support you in becoming a better leader by better delegation https://docs.google.com/document/d/1ZUAWtMc9s4V4uENXxSLjpmfHDh68TgTv/edit?usp=sharing&ouid=117287118297096999307&rtpof=true&sd=true

David Edler recently retired from a successful career working in optometry, starting at Wesley Jessen and then spending most of his time with Vision Source helping independent optometrists achieve their full potential. Over the past 40 years, he worked in sales, customer service, project management, marketing, training, stand-up comedy, storytelling, klezmer musician, neighborhood rock band keyboards, back vocals, recovering trumpet player, marching band enthusiast and youth athletics coach. David, along with his wife Abby, a hand-writing analyst, and their energetic black lab live in the Midwest suburbs. To connect and see how they can help your company or organization visit Edler Communications (https://edlercommunications.weebly.com/) or email: [email protected] Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Dr. Aaron Werner discusses the importance of tracking business metrics in a practice and shares his approach to monitoring key performance indicators (KPIs). He emphasizes the value of regularly reviewing metrics to identify areas of improvement and make informed decisions. Some of the key metrics he tracks include revenue per exam, revenue per doctor hour, revenue per staff hour, capture rates, and material revenue sales per contact lens. He also highlights the significance of tracking metrics related to specific goals or areas of focus, such as the percentage of comprehensive exams referred for a dry eye workup. Dr. Werner believes that actively engaging with the data and maintaining a separate spreadsheet helps to foster a deeper understanding of the practice's performance. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified In this episode, Dr. Kyle Klute and Dr. Chris Wolfe discuss the cognitive anchor of the annual eye exam and the internal struggle that comes with it. They explore how optometrists are often anchored to the belief that the yearly comprehensive exam is the most important aspect of their profession, which limits their ability to schedule patients for more frequent visits. They also discuss how patient expectations and vision insurance reinforce this cognitive anchor. The solution lies in refining protocols, following clinical practice guidelines, and using key phrases to communicate concerns and the need for more frequent visits. Breaking the cognitive anchor allows optometrists to provide better care to their patients. Takeaways Optometrists often struggle with the cognitive anchor of the annual eye exam, which limits their ability to schedule patients for more frequent visits. Patient expectations and vision insurance reinforce the belief that the annual exam is sufficient. Refining protocols and following clinical practice guidelines can help optometrists provide more comprehensive care. Using key phrases to communicate concerns and the need for more frequent visits can help break the cognitive anchor and improve patient care.

In this conversation, Laurie Sorrenson and Chris discuss the importance of seeking help and building a team in both personal and professional aspects of life. They touch on Laurie's experience with her husband's resistance to getting hearing aids and how it relates to the challenges of asking for help in business. They explore the roles of CEO, CFO, and COO in a practice and the value of hiring consultants and advisors. Laurie emphasizes the need for a strong team and the importance of implementing strategies to achieve the vision of the practice. In this conversation, Laurie Sorrenson and Chris discuss the importance of hiring the right people for leadership positions within a practice. They explore the challenges of promoting from within and the potential pitfalls of the Peter's principle. Laurie shares her experience with her own chief operating officer (COO) and emphasizes the importance of finding someone who is a good fit for the role, even if they don't fit the traditional mold. They also discuss the need for clear communication and belief in the practice's mission and values. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Entrepreneurship and practice ownership are not always rainbows and unicorns. Sometimes it rains, sometimes it pours. How do you handle situations when things don’t go as planned? Aaron shares his experience over the last weeks and shares how he and his team addressed their challenges. Would you do anything different? How do you handle “terrible, horrible, no good, very bad days”? ------------------------- Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Prof John Nolan discuss the measurement and correlation of carotenoid levels, specifically macular pigment optical density (MPOD). They explore the challenges of measuring MPOD directly and the limitations of current clinical devices. They also discuss the correlation between skin carotenoid levels and MPOD, debunking the claim that there is an 8% correlation. Prof Nolan explains that there is a 30-40% correlation between skin carotenoid levels and MPOD, making it a valuable tool for assessing carotenoid status in patients. They also touch on the importance of accurate and validated measurements for making informed clinical decisions. In this conversation, Prof John Nolan discusses the importance of accurate information and scientific evidence in the field of eye care and supplementation. He emphasizes the reproducibility of measurements of macular pigment optical density (MPOD) and the ability to make informed decisions based on these measurements. Prof Nolan also highlights the need for honesty and transparency in the supplement industry, particularly regarding the formulation and certification of products. He calls for a commitment to quality and the use of evidence-based science to benefit patients. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this bonus episode, Chris and Eric discuss the importance of building a financial dream team for practice owners. They emphasize the need for clarity and certainty in a time of uncertainty, and the impact of external noise on financial decisions. They highlight the value of understanding the financial aspects of the practice and the potential for wealth generation. They also mention the upcoming panel discussion on building a financial dream team and provide information on how to register for the event. Register for the Event: https://www.wealthforoptometrists.com/ Takeaways Building a financial dream team is crucial for practice owners to navigate financial uncertainties. External noise can impact financial decisions, so it's important to have advisors who can provide clarity. Understanding the financial aspects of the practice and leveraging it as a wealth generator is essential. The upcoming panel discussion will provide insights on building a financial dream team. To register for the event, visit https://www.wealthforoptometrists.com/

On July 1, 2024 California SB-553 "Preventing Workplace Violence" went into effect and enforcemnt begins January 1, 2025. Joe DeLoach of Practice Compliance Solutions (PCS) joins to help us navigate what this means for practice owners, what compliance looks like and we discuss how this is *should* be positive for office culture. We also discuss the word *should* and how that can lead to unmet expectations. You can watch this episode on our YouTube channel here: https://youtu.be/1POuzT7gK9Y?si=4jEiBRXarjaxh4tQ To contact PCS: [email protected] To contact Joe DeLoach: [email protected] ------------------------- Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

The conversation explores the topics of profitability and revenue in the context of an optometry practice. The hosts discuss the difference between cashflow and profit and loss, the importance of understanding customer value, and the significance of upselling additional products and services. They also touch on the challenge of competing with big box retailers and the value of expertise in making recommendations to patients. The conversation explores the importance of patient compliance and the profitability of providing comprehensive dry eye care. It emphasizes the need to change the perception of dry eye from a chronic issue to a fixable problem that requires immediate attention. The discussion highlights the impact of visual appearance on patient behavior and the potential for behavioral change through case studies and visual evidence. It also suggests incorporating profitable services and products, such as annual subscriptions for vitamins, to increase profitability while improving patient care. The conversation concludes by emphasizing the importance of effective communication and the role it plays in driving patient compliance and practice profitability . -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Dr Joelle Holland was one of 50 optometrists across the USA selected to be one of the the first "The Myopia Collective Change Agents" who are apart of a movement to shift our nation's approach to childhood myopia. Selected Change Agents will have unique access to tools, resources and training to advance your myopia care efforts in your community and amplify advances in care through the profession and advocacy efforts. To learn more about The Myopia Collective and the 50 change agents CLICK HERE Dr. Joelle Holland is an associate optometrist at Complete Eye Care of Medina. She find the majority of her day spent specializing in myopia control and dry eye disease. She is dedicated to serving children and their families with the highest level of technology and education. With a passion for transparency, Dr. Holland openly shares her professional and personal experiences, fostering a culture of learning and growth within her community. Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Jim Stringham discuss a recent study that suggests fish oil supplements may raise the risk of stroke and heart issues. They highlight the importance of understanding the quality of fish oil and the difference between ethyl ester and reesterified triglyceride formulations. They emphasize the need for education and clear communication with patients about the benefits and risks of omega-3 fatty acids. They also discuss the importance of maintaining a balanced ratio of omega-3 to omega-6 fatty acids for cardiovascular health. https://www.cnn.com/2024/05/22/health/fish-oil-supplement-dangers-study-wellness/index.html https://www.cnn.com/2024/05/14/health/omega-3-omega-6-death-risk-wellness/index.html -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified In this episode, Dr. Kyle Klute and Dr. Wolfe discuss the updates and changes in the Evaluation and Management coding systems. The conversation focuses on the challenges optometrists face in coding and insurance audits. The importance of metrics and documentation for coding is highlighted, emphasizing the need for accurate and comprehensive charting. The discussion also addresses the lack of a definitive way to assign codes, emphasizing the role of documentation in determining code levels. Solutions to these challenges include education, self-study, and auditing. The episode concludes with an action plan for reviewing billing and coding practices and the availability of guidance and support. Takeaways Optometrists face challenges in coding and insurance audits, requiring accurate and comprehensive charting. Metrics and documentation play a crucial role in coding, ensuring appropriate code assignment. There is no definitive way to assign codes, as it depends on the documentation and medical necessity. Solutions to coding challenges include education, self-study, and auditing. Undervaluing acute care can lead to undervaluing chronic care, impacting practice revenue. Reviewing billing and coding practices and seeking guidance and support can help improve coding accuracy.

Dr John Rumpakis returns to talk about the purpose behind CPT codes. This episode has some visuals so check out the YouTube version HERE Click Here to learn more about CodeSAFEPLUS Want to learn more about Billing & Coding? Check out EyeCode Education's multiple courses and especially Comprehensive Optometry Simplified (https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified) to analize your data for free! Listen to Aaron & Chris discuss proactive chart audits HERE

We all have one thing that is definitely in common…The one thing that will never change, is almost everything is going to change. In this solo episode, I will go through what I have been going through for the past many months. I’ll deal with my battle over not being perfect, why vulnerability is actually a superpower you need and the imposter syndrome I’ve had to overcome in the last few months. This episode may benefit me more than you, but I think that there is someone else out there who needs to hear what I have to say, because you are dealing with it too. I hope you enjoy this as much as I did making it

We all have one thing that is definitely in common…The one thing that will never change, is almost everything is going to change. In this solo episode, I will go through what I have been going through for the past many months. I’ll deal with my battle over not being perfect, why vulnerability is actually a superpower you need and the imposter syndrome I’ve had to overcome in the last few months. This episode may benefit me more than you, but I think that there is someone else out there who needs to hear what I have to say, because you are dealing with it too. I hope you enjoy this as much as I did making it

Aaron Werner and Ryan Powell discuss the importance of educating patients about macular degeneration and the role of supplements in preventing and managing the disease. They address the mental barrier of recommending over-the-counter products and emphasize the need for patient education and choice. They also highlight the benefits of carotenoid supplements and fish oil in reducing the risk of macular degeneration and improving visual performance. They highlight the need for education and communication to prompt these conversations and provide patients with the information they need to make informed decisions. They also discuss the role of price in these discussions and the importance of quantifying the benefits of supplements through patient feedback and objective measurements. Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Hoover discuss various topics related to aviation and safety. They talk about the purpose of the podcast and the value of having conversations with interesting people. Hoover shares his background in aviation and how he became a fighter pilot. They also discuss the importance of safety in aviation and the different safety standards for commercial airlines and general aviation. Hoover explains why he doesn't engage in general aviation flying and the challenges of staying proficient and current as a pilot. They also touch on the tragic accident involving Richard McSpadden and the importance of decision-making skills in aviation. In this conversation, Hoover discusses the importance of removing emotion and prioritizing safety in aviation decision-making. He shares a real-life example of a pilot who faced challenges during a flight due to poor planning and decision-making. Hoover emphasizes the need for clear objectives, thorough planning, and effective communication in order to prevent mishaps. He also highlights the value of debriefing in both aviation and business, and how it can lead to continuous improvement and better outcomes. YouTube Video Referenced in the Episode: https://www.youtube.com/watch?v=niuzkc9ZmOs -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Drs John Rumpakis and Aaron Werner discuss medically necessary contact lenses PRMI provides a broad array of consulting services that can help take your practice to a higher level of productivity and profitability. See what PRMI can do for you at www.PRMI.com or email [email protected] Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Cooper Vision episode 1 (This panel discussion focuses on myopia management and how to make it simpler for practices and beneficial for patients. The experts discuss the importance of myopia management in reducing the risk of vision-threatening diseases and the standard of care in the field. They also highlight the MiSight daily soft contact lens as an effective tool for slowing the progression of myopia. The panelists share their approaches to identifying and treating myopic patients, emphasizing the importance of early intervention and preventive measures. The conversation provides valuable insights for practitioners looking to incorporate myopia management into their practices. In this conversation, the speakers discuss myopia management and the various treatment options available. They emphasize the importance of preventing myopia progression and the potential long-term consequences of untreated myopia. The speakers highlight the use of MiSight 1 day Soft Contact Lenses as the only FDA-approved treatment indicated to slow down myopia progression. They also discuss the importance of educating parents about the disease state and the benefits of myopia management. The speakers provide insights on setting fees and financial considerations, as well as transitioning patients from atropine to MiSight. They also address the question of when to stop myopia management and the availability of parameters for higher levels of myopia. The conversation concludes with tips on addressing sticker shock and the importance of training the entire team to effectively communicate with parents and provide comprehensive care. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Dr Amber Dunn is president of Gatti Vision in Portland, OR, industry thought leader, Executive Director of Arizona Optometric Association, mother, wife, and all around awesome person. We discuss how she tackles new opportunities, the systems to ensure all stakeholders involved are successful and how she finds balance. We also discuss some of her soundtracks that fuel her success: "Without change there can be no growth" "Comparison is the thief of joy" Gatti Vision: GattiVision.com AzOA: https://www.azoa.org/ Instagram: @ambergattidunn Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Heavin Maier took winding path to becoming an optometrist. Initially drawn to the profession after receiving her first pair of glasses, her undergraduate studies were undecided and included time spent working on an organic farm and in a biogeochemistry lab. Despite a calling towards optometry during this time, she ultimately felt drawn to a career that allowed for more human connection. Returning to school years later, the Heavin finally pursued optometry. This episode details the challenges faced along the way, including academic struggles, financial difficulties, and even employee embezzlement. However, Heavin also highlights the joys of the profession, including the ability to help patients and the camaraderie found among colleagues. I am sure you will enjoy the time I got to spend with her.

9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified In this episode, Dr. Kyle Klute and Chris discuss the challenges of distinguishing routine care from medical care under vision plans. They emphasize the importance of understanding how much medical care is being provided under a patient's routine vision plan and the impact it has on the practice. The conversation also highlights the need for effective patient communication and the development of protocols based on clinical practice guidelines. The hosts stress the significance of addressing patient chief complaints and designing protocols that provide value to patients. They provide actionable steps to use vision plans for medical care less often and reinforce protocols within the practice. Takeaways Understanding the distinction between routine care and medical care under vision plans is crucial for optometrists. Effective patient communication and clear protocols based on clinical practice guidelines are essential for providing quality care. Addressing patient chief complaints and designing protocols that provide value to patients can help optimize care. Creating an action plan and reinforcing protocols within the practice can help reduce the use of vision plans for medical care.

Michelle Glaze is the director of professional outreach for the Foundation Fighting Blindness. She joined the Foundation in February 2019 after 15 years in medical sales. Her passion for the Foundation’s mission is very personal due to her vision loss from retinitis pigmentosa, a progressive retinal disease. As director of professional outreach at the Foundation, Michelle educates eye care professionals across the United States about resources available to patients with a retinal degenerative disease. Two Blind Brothers is a great organization that makes ultra-soft designer clothing and eyewear for the sole purpose of funding blindness research. You can learn more about them HERE (https://twoblindbrothers.com/pages/reveal) To learn more about Foundation Fighting Blindness please visit: Foundation Fighting Blindness Website (https://www.fightingblindness.org/) For Eye Care Professionals Webpage (https://www.fightingblindness.org/for-eye-care-professionals) Newly Diagnosed Webpage (https://www.fightingblindness.org/newly-diagnosed) Michelle Glaze, Director of Professional Outreach: [email protected] Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

The conversation between Chris and Derrick revolves around the differences and challenges of practicing optometry in rural areas compared to metropolitan areas. They discuss the lack of ophthalmology services in rural communities, the need for comprehensive eye care in these areas, and the advantages of rural practices in managing uncertainty and providing personalized care. They also touch on the misconceptions and concerns about living and raising children in small towns. The conversation concludes with a discussion on the challenges of after-hours and emergency care in both rural and metropolitan areas, and the value of optometrists in managing chronic ocular diseases. Dr. Derrick Randall discusses the financial advantages of rural optometry practices compared to urban practices. In rural areas, a higher percentage of revenue comes from medical services rather than vision plans, resulting in higher profitability. He also emphasizes the importance of knowing and following clinical practice guidelines for managing patients with chronic eye diseases. Dr. Randall highlights the opportunities for financial growth and investment in rural areas, such as real estate ownership. He acknowledges the challenges of being a prominent figure in a small community but emphasizes the fulfillment and diversity of work in rural practice. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Jack Lundin, Aaron's 10 yr old nephew, joins to review the book Soundtracks by Jon Acuff. Jack brings unique perspectives and insights as a fun baseball loving 4th grader. Jack demonstrates that you can change your soundtracks no matter how old or young you are! Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

"Gian recent 50 mile race finisher and ""cruise dirctor"" for the Guranteed Goals Community, returns to talk about challenges to overcoming obstacles as we strive to achieve our goals. We discuss streategies to make our goals ""guranteed"", some soundtracks that help us along the journey, and the importance of spending time alone with your thoughts. You can listen to Gian's previous episode from Feb 20, 2024 HERE . Giancarlo (Gian) Lemmi was born and raised in Sao Paulo, Brazil. He earned a Bachelor's in Kinesiology and a Master's in Education from Liberty University. He coached the Women's Tennis Team at Liberty University for 10 years before becoming the Tennis Director of Operations for both men's and women's. His teams have amassed more than 100 wins and 3 regular-season conference championships. He also serves as Jon Acuff's Social Media Coordinator and Project Manager. Gian is married to Meredith and they have two children, Olivia and Luca. All It Takes is a Goak book - https://amzn.to/45znFgm Guanteed Goals Community (aka GCC) - jonacuff.com/goals **group is closed but if you want access reach out to Gian dirctly [email protected]**" Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Dr. Janelle Davison discusses her approach to comprehensive eye care and her focus on oculosurface disease, specifically dry eye. She emphasizes the importance of diagnosing and troubleshooting the condition before implementing treatments. Dr. Davison shares her journey in building her practice and the joy she finds in helping patients with dry eye. She also discusses the need for protocols and processes in managing dry eye and the importance of understanding prevalence data and patient expectations. Dr. Janelle Davison discusses the challenges and rewards of navigating the field of optometry, particularly in the area of ocular surface and dry eye management. She emphasizes the importance of diagnostic advancements in improving patient care and treatment protocols. Dr. Davison also shares her personal journey of transitioning her practice to focus on her passion areas and the courage it takes to make bold changes. She encourages healthcare professionals to embrace uncertainty and overcome fear in order to pursue their goals. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Kyle Klute, Brianna Rhue and Aaron Werner discuss thier latest book: The Gap and The Gain by Dan Sullivan and Dr Benjamin Hardy. Are you living in the Gap or the Gain? Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Eric discuss the concept of passive income and its relation to rental properties. They explore the idea of a safe withdrawal rate and the limitations of relying solely on investment returns for retirement income. They also delve into the importance of having a comprehensive financial plan and setting higher income targets to ensure a comfortable retirement. The conversation highlights the need to challenge limiting beliefs about money and the benefits of understanding the financial aspects of running a practice. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Ali Oromchian, Esq from HRforHealth and DM Counsel joins to disucss the FTC ban on noncompetes and the Corporate Transparency Act. Ali Oromchian JD, LL.M., is a world renowned employment attorney and one of the nation’s leading legal authorities on medical, optometric and dental practice law. Owner of the Medical Counsel PC Law Firm and HR for Health, Ali’s devotion to compliance and health care is one of a kind. To connect with Ali email him: [email protected] HRforHealth Ali Oromchian, Esq, Dr Mick Kling and Dale Fisher, host a practice transition course in Houston, TX on May 20-21. Registration is free, for more information and to register CLICK HERE - Live book club (5/15) Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

"Dr Ashley McFerron and team at Canby Eyecare in Canby, OR were recognized by CooperVision's Best Practices Program. They were chosen as a 2024 Honoree based on their prioritization on innovation through technology, providing its patients with the latest-and-greatest tools, equipment, and resources available in the industry. Ashley shares her journey into practice ownership, and how she is able to successfully implement their commitment to improving the quality of their patients by working with her team to continually elevate care within the practice. To see all the 2024 Honorees click here - Live book club (5/15) Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Jeff discuss the benefits and success of the Verilux XR Series and the Verilux XR Track in the market. They talk about the importance of personalized lenses and how the XR Track takes customization to the next level by leveraging behavioral artificial intelligence. They also discuss the challenges of insurance coverage and how to transition to more advanced technology in cases where it may not be covered. They emphasize the importance of providing a personalized and customized experience for patients, including the use of glare-free materials and matching frames with lenses. Overall, the conversation highlights the importance of delivering the best patient care and satisfaction through innovative lens designs and personalized solutions. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified In this podcast episode, the hosts discuss the importance of analyzing data and using key performance indicators (KPIs) in comprehensive eye care. They emphasize the need to understand how the care provided to patients translates into value for a practice. The hosts highlight the low utilization of visual fields as an example of the importance of data analysis. They also introduce nine key metrics for medical optometry and provide an action plan for implementing data-driven changes in practice. The episode concludes with a discussion of available resources and support for data analysis. Takeaways Analyzing data and using KPIs is crucial in comprehensive eye care to understand the impact of care on a practice. Low utilization of visual fields is a common issue that can be identified through data analysis. Nine key metrics for medical optometry have been developed to help practices track their performance. Taking action and setting goals based on data analysis can lead to positive changes in practice. Resources and support, such as online resources and community engagement, are available to assist with data analysis.

Dr Brianna Rhue returns to talk about "Purple Zebras" in our practices. What do you do with them? Do you see them? Are they good or bad? Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode Chris discusses THIS ARTICLE and how the findings relate to optometry. Many of our colleagues have been impacted by the tornadoes throughout the country, please keep them in your prayers. If you feel compelled to, please consider making a donation to Optometry Cares (The AOA Foundation) or The Vision Source Foundation. ------------------------------- Show Sponsors: CooperVision MacuHealth EssilorLuxottica For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

Dr Mick Kling joins to discuss practice transitions. Mick has bought a number of practices himself and has been involved in over 100 practice transitions in his role as Practice Transition Advisor for Vision Source. Mick, along with Ali Oromchian esq and Dale Fisher, host a practice transition course in Houston, TX on May 20-21. Registration is free, for more information and to register CLICK HERE Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

The conversation explores the concepts of passive income and residual income, and how professionals and business owners can use them to build the life they want. The guest, Chris Miles, distinguishes between the two types of income, with residual income being generated from business activities and passive income being generated from investments. The conversation also touches on the limitations of traditional financial advice, such as the 4% rule for retirement income, and the importance of controlling one's connection with money. Overall, the conversation challenges conventional wisdom and offers alternative perspectives on wealth creation. The conversation explores the limitations of traditional investment strategies, such as 401(k)s and stock market investments, and the importance of passive income and diversification. It emphasizes the need to shift from a scarcity mindset to an abundance mindset when it comes to money. The discussion also delves into the concept of risk and the role of real estate as a tangible asset. Overall, the conversation highlights the importance of creating multiple streams of income and investing in assets that provide cash flow. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Dr. Nick Wenande discusses the process of passing scope of practice enhancement in South Dakota and the role he played in it. He talks about the grassroots efforts and building relationships with legislators. He also highlights the importance of educating legislators about optometry and the procedures they are capable of performing. Dr. Wenande shares his experience testifying and answering questions from the committee. He discusses the challenges of implementing the new scope of practice and the need for training and certification. He also touches on the ongoing efforts in Nebraska to expand scope of practice. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

The conversation between Chris and Justin Kwan explores the uncertainties and challenges of myopia management in optometry. They discuss the low percentage of children in optometry practices and the need to prioritize pediatric eye care. They also delve into the potential savings in myopia progression with early intervention and the importance of starting treatment at a younger age. The conversation highlights the cost-benefit ratio of myopia management and the potential long-term benefits for patients. In this conversation, Chris and Justin discuss the importance of effectively communicating with patients about myopia management. They explore the challenges of uncertainty and how to address them, emphasizing the need for evidence-based communication. They also highlight the significance of early intervention and the impact of myopia on long-term eye health. The conversation concludes with practical strategies for implementing myopia management in practice, including setting goals, tracking metrics, and leveraging team huddles. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

SummaryIn this bonus episode, Chris and Dr. Kyle Klute discuss how habits reveal the core beliefs optometrists have about the value of their care. They explore the idea that beliefs underlie actions and actions reinforce those beliefs. The conversation focuses on the importance of beliefs in pediatric care, the value optometrists place on certain patients, and the impact of beliefs on coding habits. They also provide an action plan for changing beliefs and taking action to reinforce them. Takeaways Habits reveal the core beliefs optometrists have about the value of their care. Beliefs underlie actions and actions reinforce those beliefs. Optometrists should examine their beliefs about pediatric care and the value they place on certain patients. Changing beliefs requires an action plan to reinforce new beliefs. 9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified

"Dr Brianna Rhue and Mariana, Aaron's virtual assistant, join to discuss best practice when incorporating virtual assistants into your practice. Enjoy the conversation and let us know how you are incorporating virtual assistants in your practice! 'Teem’s mission is to help businesses recruit and hire Virtual Assistants quickly and easily. Teem members are highly educated, HIPAA compliant and are excellent English speakers. Teem understands pay rates and standards of living across the globe, so an additional benefit to working with Teem is that we make sure the individuals that you hire with Teem are earning a good living for their geographic location. CLICK HERE (https://hireteem.com/aaron-werner-podcast/) to connect with Teem. " VS Exchange - https://docs.google.com/forms/d/e/1FAIpQLSfW9C2sOgXZxVFT2jd3t3037ZX02RH3zl-iXKERaoZTtd6i7A/viewform Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

VS Exchange -https://docs.google.com/forms/d/e/1FAIpQLSfW9C2sOgXZxVFT2jd3t3037ZX02RH3zl-iXKERaoZTtd6i7A/viewform -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

At the beginning of 2024 Dr Chris Wolfe with EyeCode Education completed an in-house chart audit for Aaron's office. In this podcast, Chris and Aaron discuss the impact the initial chart audit had on Aaron's practice and what they found during the most recent audit. They explore the power of understanding your profesional identity and how that leads to better patient care and practice financial growth. To learn more about chart audits through EyeCode Education and the other services they provide visit: https://www.eyecodeeducation.com/courses/eyecode-chart-auditing-service VS Exchange -https://docs.google.com/forms/d/e/1FAIpQLSfW9C2sOgXZxVFT2jd3t3037ZX02RH3zl-iXKERaoZTtd6i7A/viewform Show Sponsors: CooperVision, MacuHealth ------------------------- Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Dr. Nate McLean and Dan Dionne discuss the complexities and challenges of managed vision care in optometry practices. They highlight the difficulties in verifying insurance eligibility, managing multiple insurance plans, and meeting patient expectations. The conversation emphasizes the need for streamlining processes and leveraging technology to improve efficiency and profitability. They introduce PracticePal, a software solution that automates eligibility and verification processes and enhances the optical experience for patients. The conversation underscores the importance of process improvement and behavioral change in optimizing practice operations. In this conversation, Chris discusses the challenges of the patient experience in purchasing eyewear and the complexities of insurance information with Dan Dionne and Nathan McClain. They explore the benefits of using Practice Pal to streamline the process and automate copay calculations. They also discuss the challenges of package deals and the importance of simplifying frame shopping. The conversation highlights the value of providing accurate insurance information and the need for practices to overcome resistance to change. Overall, Practice Pal offers a comprehensive solution to improve the efficiency and effectiveness of eyewear purchases. VS Exchange - https://docs.google.com/forms/d/e/1FAIpQLSfW9C2sOgXZxVFT2jd3t3037ZX02RH3zl-iXKERaoZTtd6i7A/viewform -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Mikaela Bolding, practice administrator at Maple Valley Eye Care Center in Maple Valley, WA (15 years) and Western WA Vision Source Facilitator (6 years) joins to discuss staff motivation and development from the staff's persepctive. Mikaela is passionate about all things optometry and specializes in capture rate (full office participation), sales, trunk shows, and bringing your best self to work/mindset. When not working she can be found ather favorite seafood restaurant on the Washington waterfront and spending my time with her husband, 5 year old son, and two crazy dogs. To contact Mikaela: [email protected] Book: Girl, Stop Apologizing by Rachel Hollis (https://a.co/d/hp3qQng) VS Exchange - https://docs.google.com/forms/d/e/1FAIpQLSfW9C2sOgXZxVFT2jd3t3037ZX02RH3zl-iXKERaoZTtd6i7A/viewform Show Sponsors: CooperVision, MacuHealth ------------------------- Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Davis Corley from Neurolens discusses the HIT6 study and the impact of Neurolens on headache management. The conversation addresses the criticism of the study and the importance of skepticism in optometry. The chapters cover topics such as the choice of HIT6 as a measurement tool, the severity and impact of HIT6 scores, the cost effectiveness of Neurolens compared to other treatments, and the safety profile of Neurolens. The conversation also explores the expansion of Neurolens' research, the perception of price and value, and the position of Neurolens in the market and insurance coverage. The conversation concludes with a discussion on the clinical significance and meaningful outcomes of Neurolens and the importance of evidence-based medicine and continued innovation. HA Studies: https://pubmed.ncbi.nlm.nih.gov/28460892/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6513576/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10833052/ https://pubmed.ncbi.nlm.nih.gov/18047501/ VS Exchange - https://docs.google.com/forms/d/e/1FAIpQLSfW9C2sOgXZxVFT2jd3t3037ZX02RH3zl-iXKERaoZTtd6i7A/viewform -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica