EyeCode Media

In this insightful episode, Aaron Werner and Dr. Masoud Nafey explore the role of technology and AI in transforming the field of optometry. They discuss the challenges of building the perfect EHR, the impact of AI on patient care, and how automation can free optometrists to focus on more meaningful interactions. From real-time data insights to the potential for AI-assisted refractions, this conversation offers a glimpse into the future of medical eye care, operational efficiencies, and the importance of embracing change. Tune in to hear about the opportunities and challenges AI presents for eye care professionals and how it can ultimately lead to better patient outcomes. https://www.linkedin.com/in/dr-masoud-nafey IG: @drnafey ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

"In this conversation, Chris and Jeff Krohn discuss various themes including business growth, the process of writing a book, personal tragedies, and the impact of cancer on their lives. Jeff shares his journey of writing his book 'Offer It Up', the emotional experience surrounding the tragic accident of his best friend's son, and how he coped with his own cancer diagnosis through faith and offering up his suffering. The conversation highlights the importance of resilience, friendship, and the intertwining of personal and professional lives. In this conversation, Jeff Krohn shares his personal journey with cancer, exploring themes of friendship, faith, and the importance of community support. He discusses the discomfort that can arise in friendships during difficult times, the role of prayer and trust in navigating life's challenges, and the unique ways men bond through adversity. Jeff emphasizes the significance of faith in coping with suffering and the lessons learned from his experiences, including the value of offering up personal struggles for the benefit of others. Jeff Krohn's info: Website: jeffkrohn.org Email: [email protected] Book: https://a.co/d/0kGPzKs Reflection journal for book: https://a.co/d/5716O1K ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

"In this episode of The Aaron Werner Podcast, Aaron sits down with Dr. Jennifer Planitz, a visionary optometrist and business leader, to discuss the keys to fostering a strong team culture, embracing change, and leveraging leadership principles to grow a successful practice. Jennifer shares how she integrates Stoic philosophy into her team’s daily routine, using Slack to create a leadership development channel that encourages engagement, personal growth, and team collaboration. She and Aaron dive into: - Creating a culture of leadership and learning within an optometry practice - How to remove friction and frustration for staff to improve retention and performance - The power of recognizing and investing in the right patients to grow your practice - Adapting to change and why business owners need to experiment fearlessly - Opening a new practice with a full schedule—the role of branding, marketing, and positioning for success If you enjoyed this conversation please subscribe, leave a review, and share your thoughts on today’s discussion." ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

"This conversation delves into the complexities of omega-3 supplements, focusing on quality assurance, the role of organizations like GOED, and the importance of EPA and DHA for health. The discussion highlights the challenges consumers face in navigating the supplement market, the risks of counterfeit products, and the clinical implications of omega-3 intake. Experts share insights on how to educate patients about the benefits of omega-3s and the significance of choosing the right sources, particularly fish, to meet dietary needs. In this conversation, experts discuss the importance of omega-3 fatty acids, the challenges of ensuring quality in supplements, and the need for consumer protection in the supplement industry. They highlight the low intake of omega-3s among Americans and the significance of certification processes to ensure that supplements meet their claims. The discussion also emphasizes the role of education in helping consumers make informed choices about their health supplements. For Physicians: https://fatsoflife.com/ – GOED’s website for healthcare practitioners https://fatsoflife.com/for-your-patient/patient-infographics - infographics for patients, including information on buying and storing supplements: https://fatsoflife.com/infographics/post/tips-buying-and-storing-omega-3-supplements For Patients/Consumers: https://alwaysomega3s.com/ - GOED’s consumer-facing website https://alwaysomega3s.com/more/goed-quality - Information about the GOED Proud Member logo, plus brands that are GOED members" This podcast episode discusses the impact of anti-glaucoma medications on ocular surface health, referencing the latest evidence-based guidelines from the American Optometric Association. It emphasizes the importance of understanding the relationship between glaucoma treatments and ocular surface disease, and the role of optometrists in managing these patients effectively. https://www.aoa.org/practice/clinical-guidelines/clinical-practice-guidelines?sso=y ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this episode, Dr Aaron Werner and Dr. Ted McElroy dive into the power of building effective systems to drive positive results, both professionally and personally. They explore concepts like the importance of planning, how to create repeatable processes, and the impact of system design on outcomes. They discuss quotes from experts like W. Edwards Deming and John Acuff, and share real-life examples of how small changes in systems have led to big improvements in their practices and daily lives. This conversation is packed with actionable insights for leaders, entrepreneurs, and anyone looking to take control of their outcomes through better system design. ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

This podcast episode discusses the impact of anti-glaucoma medications on ocular surface health, referencing the latest evidence-based guidelines from the American Optometric Association. It emphasizes the importance of understanding the relationship between glaucoma treatments and ocular surface disease, and the role of optometrists in managing these patients effectively. https://www.aoa.org/practice/clinical-guidelines/clinical-practice-guidelines?sso=y ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this episode, Dr. Brianna Rhue, co-founder of Dr Contact Lens, offers a unique perspective on the vendor-practice owner relationship. She shares valuable insights on how practice owners can position themselves as “Sharks” in the competitive market and offers tips on recognizing the signs of a successful practice. Plus, we dive into her latest book, The Eye Pitch Book, and discuss the key takeaways for those in the eye care industry. If you’re attending Vision Expo East, don’t miss the chance to grab a free copy at the Dr Contact Lens booth! This morning during an F3 workout at 6am in a snowy downtown Denver, Aaron rolled his ankle. He reflects on the challenge and the importance of community, not only to help get him back tothe hotel but how this is a metaphore for our businesses and life. To hear more about F3, check out Chris Wolfe did a series on the mission and you can listen to the first episode HERE Join us for our first BOOK NERDS live book club podcast on Wednesday Jan 29 at 1pm CST. CLICK HERE to stay up to date on all things BOOK NERDS ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Summary In this episode, Chris discusses the challenges of implementing a dry eye program within comprehensive care practices. He emphasizes the importance of viewing dry eye as a pillar of patient care rather than a specialty service. The conversation covers the significance of proper patient evaluation, the strategic application of various treatment options, and the need for practices to align their treatments with specific patient signs and symptoms. Chris encourages practitioners to rethink their approach to dry eye management to improve patient outcomes and practice efficiency. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

"In this episode, Aaron reflects on the power of focusing on the process rather than fixating on the outcome. He shares insights from a recent shooting course, illustrating how honing technique and discipline leads to better results—both on the range and in business. Aaron draws parallels between this lesson and the initiatives he and his team are implementing in their optometry practice in 2025. From refining workflows to improving patient care, he explores how a process-driven mindset fosters long-term success. 🔹 What You’ll Learn: • Why focusing on the process leads to better results • Practical applications for business and personal growth • How Aaron’s optometry practice is embracing this philosophy in 2025 💬 Join the Conversation! Have you experienced the benefits of prioritizing the process over the outcome? Share your thoughts with us! 📌 Subscribe & Stay Connected Don’t miss future episodes—subscribe now and follow us for more insights! 🎧 Listen Now on your favorite podcast platform. CLICK HERE to listen to Aaron's previous episodes with Matt Kleir https://wolfevs.podbean.com/e/the-aaron-werner-podcast-living-the-american-dream-w-matt-kleir-part-1-of-2/" ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode of the Chris Wolfe Podcast, Chris discusses the challenges of billing and coding in healthcare practices, particularly in optometry. He emphasizes the importance of understanding billing rules to provide optimal patient care without being hindered by insurance limitations. Chris advocates for clear communication with patients regarding their care and the necessity of follow-up visits for chronic disease management. He encourages practitioners to develop structured protocols for managing chronic conditions, ensuring that patient care aligns with billing practices while prioritizing the patient's health needs. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Drs Brianna Rhue, Kyle Klute and Aaron Werner are joined by Trevor Mower of TEEM to discuss 'The Obstacle is The Way' by Ryan Holiday. Ryan Holiday speaks on stoicism, a philosophy designed to make us more resilient, happier, more virtuous and more wise–and as a result, better people, better parents and better professionals. Hear our take aways, inisghts and how we have are applying the learnings from the book. Mark your calendars to join us for the next Book Nerds Live episode Wednesday Feb 26, 2025, and be sure to check out and bookmark the BOOK NERDS website to join us along the journey. Thank you to Trevor Mower for TEEM for joining and recommending the book. To learn more about TEEM click here (link to come) For more infomation about Ryan Holiday and the stoic philosopathy visit The Daily Stoic

In this episode, Chris discusses the revitalization of his optical practice, focusing on data-driven decisions, inventory management, and enhancing patient experience. He shares insights on the challenges faced, strategies implemented for clearance sales, and the importance of team communication. Chris expresses optimism for the future as they aim to better serve their patients and improve practice performance. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

This morning during an F3 workout at 6am in a snowy downtown Denver, Aaron rolled his ankle. He reflects on the challenge and the importance of community, not only to help get him back tothe hotel but how this is a metaphore for our businesses and life. To hear more about F3, check out Chris Wolfe did a series on the mission and you can listen to the first episode HERE Join us for our first BOOK NERDS live book club podcast on Wednesday Jan 29 at 1pm CST. CLICK HERE to stay up to date on all things BOOK NERDS ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, Chris discusses the importance of defining specialization within optometry and emphasizes the value of comprehensive care. He critiques the current trends in optometry that lean towards specialization, arguing that it can detract from the primary care role that optometrists play. Through analysis of billing data and patient care practices, Chris illustrates how comprehensive optometry can effectively manage a wide range of patient needs. He advocates for a balanced approach that recognizes the importance of both specialization and comprehensive care in serving patients effectively. https://www.reviewofoptometry.com/article/pathways-to-specialization-find-and-follow-your-calling https://reviewob.com/specialization-is-overrated/ ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

"Cataract co-management has been a topic of debate and confusion amongst surgeons and optometrists alike recently. Dr Chris Wolfe shared his thoughts recently on his show and you can listen here Dr Julio Echegoyen of Gordon Schanzlin New Vision Institute and Dr Joe DeLoach of Practice Compliance Solution join to discuss their perspectives and insights on the important role co-management plays in the care of the patient and how to do so in a compliant manner. " ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Summary In this episode of the Chris Wolfe Podcast, Chris discusses the critical role of chart auditing in healthcare, particularly in optometry. He emphasizes that chart auditing is not merely about compliance and billing but is fundamentally about enhancing patient care and ensuring that healthcare providers can document the complexity of care provided. The conversation covers the reasons for auditing, the preparation needed, the auditing process itself, and the long-term benefits of regular audits for both patient outcomes and practice profitability. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Tami Franklin has spent her career in multiple aspects of optometry. She started working in and then managing a private optometry practice in rural America, and now leads staff learning & development for Vision Source. Additionally she is a strong advocate of paraoptometric professional development with the American Optometric Assosication, and is passionate about giving back. Recently Tami volunterred with other paraoptometrics and ODs in Ashville, NC supporting the community affected by hurricane. To learn more about and support the different charities discussed visit the links below: Vision Source Foundation https://visionsource.com/doctors/programs/vision-source-foundation/ Optometry Giving Sight https://givingsight.org/ OneSight https://onesight.essilorluxottica.com/ ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Alex delve into the intricacies of managing an optical business within eye care practices. They explore the dual nature of opticals as both medical and retail entities, emphasizing the importance of understanding retail strategies to enhance patient experience and drive revenue. The discussion covers inventory management, merchandising techniques, and the significance of pre-selection in improving sales. Alex shares insights on optimizing frame displays and the necessity of evaluating brand strategies to ensure a successful optical practice. In this conversation, Dr. Alex Martin discusses the importance of brand mapping in eye care practices, emphasizing the need for a balanced selection of eyewear that caters to various patient demographics. He highlights the challenges of competing with big box retailers, the significance of quality lenses, and effective communication strategies to convey value to patients. The discussion also covers the importance of managing inventory, reducing over-branded frames, and creating a better customer experience. Dr. Martin shares practical strategies for disposing of unprofitable brands and emphasizes the need for staff buy-in when implementing changes. He concludes by offering resources for further learning and development in optical business strategies. https://www.eyecodeeducation.com/courses/optica-business-strategy ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this conversation, Chris and Eugene delve into the intricacies of patient acquisition in the eye care industry, focusing on the concept of allowable acquisition cost. Eugene shares insights on optimizing patient acquisition strategies, leveraging Google Ads and AI, and the importance of understanding patient metrics. They discuss the significance of reactivating past patients and the various marketing strategies that can be employed to drive practice growth. In this conversation, Eugene Schatzman and Chris discuss the importance of leveraging past patient lists for reactivation, understanding the dynamics of new patients, and enhancing patient expectations through effective communication. They also explore the competitive landscape of eye care practices and emphasize the significance of data-driven decision-making in practice management. The discussion highlights the need for optometrists to focus on patient care and the value they provide, while also adapting to the evolving market. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this episode of the Chris Wolfe Podcast, Dr. Jim Stringham discusses the relationship between metabolic diseases and eye health, emphasizing the historical context of obesity, the role of environment versus genetics, and the importance of lifestyle changes in disease prevention. The conversation explores how inflammation from metabolic diseases can impact ocular health and the clinical implications for patient management. In this conversation, Chris and Jim Stringham delve into the significant impact of diet and lifestyle on health, exploring the role of GLP-1 agonists in weight management and the broader implications for holistic health. They discuss the importance of aligning physical, mental, and spiritual well-being, and the potential benefits of nutritional interventions in addressing metabolic health issues. The conversation culminates in an introduction to innovative solutions being developed to support individuals in achieving better metabolic health. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Brianna Rhue, Kyle Klute and Aaron Werner dive into the life-changing principles of Atomic Habits by James Clear. We explore Tips to break bad habits, How to build routines that stick, and Real-life examples that have changed our daily lives personally and professionally. Mark your calendars to join us for the next Book Nerds Live episode Wednesday January 29, 2025. Trevor Mower from TEEM will join to discuss his favorite book 'The Obstacle is The Way' by Ryan Holiday ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, Chris discusses the critical aspects of co-management in eye care, emphasizing the importance of optometrists as primary care providers. He addresses recent concerns regarding economic arguments against co-management, the role of CMS regulations, and the impact of audits on practice. Chris advocates for the necessity of co-management in ensuring patient care and continuity, while also providing best practices for navigating the complexities of co-management in the current healthcare landscape. In this conversation, Chris and Jennifer Stewart reflect on the first year of her new optometry practice, discussing the goals set, the innovative strategies implemented for patient flow, and the decision to eliminate the front desk. They explore how these changes have positively impacted patient experience and staff dynamics, emphasizing the importance of storytelling in optical sales and empowering staff to enhance patient interactions. In this conversation, Dr. Jennifer Stewart discusses the importance of understanding patient experiences in optical care, the significance of tracking sales and inventory, strategies for maximizing per patient revenue, and her role in the publication Independent Strong, which aims to empower independent practices. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]

In this conversation, Chris and Jennifer Stewart reflect on the first year of her new optometry practice, discussing the goals set, the innovative strategies implemented for patient flow, and the decision to eliminate the front desk. They explore how these changes have positively impacted patient experience and staff dynamics, emphasizing the importance of storytelling in optical sales and empowering staff to enhance patient interactions. In this conversation, Dr. Jennifer Stewart discusses the importance of understanding patient experiences in optical care, the significance of tracking sales and inventory, strategies for maximizing per patient revenue, and her role in the publication Independent Strong, which aims to empower independent practices. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Book Nerds! A Book Club for Dr Entrepreneurs Brianna Rhue, Kyle Klute and Aaron explore` Revenge of the Tipping Point by Malcolm Gladwell, a book that dives into the darker side of tipping points as it relates to social epidemics, and how they can be manipulated for positive or negative. ________________________ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode,Chris discusses the final step in building a comprehensive optometry practice, focusing on the importance of planning for failure, training staff, and tracking metrics to ensure successful integration of new protocols. He emphasizes the need for customization in practice and the significance of communication with both staff and patients. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Drs Gina Wesley, Shane Kannarr and Chris Wolfe join for an unscripted conversation all about visual fields—the challenges, the breakthroughs, and the tools that make this an indispensable part of eye care. Did you know that utilization of visual fields in optometry, based on CMS billing data, is surprisingly low? We dive into the barriers that prevent optometrists from performing and billing for visual fields and share practical tools and strategies to overcome them. Whether you’re a seasoned VF expert or just getting started, this episode is packed with real cases, actionable tips, billing strategies, and tools that remove barriers so you can use VFs to their full potential. Click here to listen to Chris's episode discussing CMS data on VF: https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000643325415 For more information on the Radius headset we reference, visit: http://radiusxr.com/ [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, Chris discusses step four of Comprehensive Optometry Simplified, focusing on analyzing fees and billing in optometry practices. He emphasizes the importance of understanding the financial aspects of patient care to ensure that services provided are worthwhile for both the practice and the patients. By calculating revenue generation and patient care value, optometrists can make informed decisions about the services they offer, ultimately enhancing patient care and practice profitability. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Aaron has spoken multiple times about his practice's experience with the LifeMeter. On this episode, Drs Brenda DeForrest and Peter Santisi join to share their experiences with the technology, why they brought it into the practice and how it has affected the converastions they have with patients around nutrition, supplemnetation and ocular health. Dr Brenda DeForrest has been in private practice in Orlando FL since 1990 after graduating University of Florida and New England College of Optometry. She enjoys yoga, paddle boarding, book club & traveling to shop & shopping to travel. Dr. Peter Santisi is a native Floridian, born and raised in Merritt Island. In 1989, Dr. Santisi enlisted in the U.S. Navy where he served as a Navy Hospital Corpsman providing physical exams and eyecare to Navy and Marine Corp personnel. Dr. Santisi has been in a private practice in Merritt Island since 2006 and serves as Chairman of the Board for the Florida Optometric Association. Resources: - LifeMeter Technology Disucssion w/ Werner Gellerman PhD (https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000666075876) - LifeMeter website (https://www.lifemeter.com/) [email protected] Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Adam F. Cmejla discusses the importance of understanding one's value through client feedback, the role of optometrists in providing comprehensive care, and the impact of limiting beliefs on professional identity. He shares personal experiences and transformative practices that have helped him grow, emphasizing the need for self-reflection and proactive communication with clients. The discussion concludes with a teaser for a follow-up episode on the 2020 Money Podcast. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

"Jane, at just 16, is the dynamic force behind Card My Yard Raleigh. Jane isn't your average teen; she's a vibrant entrepreneur with a knack for turning milestones into unforgettable celebrations. With a vision far beyond her years, she is transforming the way Raleigh celebrates, combining joy and creativity into each yard sign she installs. Fearless, innovative, and full of youthful zeal, Jane is redefining the card yard scene one dazzling display at a time. Her mantra? Celebrate big, celebrate bold, celebrate with your whole heart. Watch out, Raleigh – Jane is just getting started! Follow Jane’s journey: at janeutesch.com YouTube@Apollocreations16 Facebook.com/cardmyyardraleigh [email protected]" [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Dr. Glenn Ellisor is the Founder and Senior Advisor for Vision Source, a family of 4500 private practice optometrists collaborating to provide quality professional eye care and to support the long-term success of independent optometry. Vision Source clinicians treat an estimated 16 million patients every year. Before founding Vision Source in 1991, Glenn started three practices in Kingwood, Humble and Cleveland TX. He still practices in the Kingwood location and helps Dr. Amir Khoshnevis determine the strategic direction for the company, while advising and assisting our department leaders in their roles. In recent years he has had two of his children, Wade and Erin, join him in practice. Links: https://visionsourceinfo.com/ https://visionsource.com/about/ [email protected]

Drs Laurie Sorrenson and Mick Kling know a thing or two because they've seen a thing or two. Both own and run successful large practices and consult with their opotmetric peers on all things practice management. Recently, Laurie and Mick co-authored a white paper "A Guide On Adding An Associate Doctor to Your Practice" which can be found HERE (https://insight.visionsource.com/VSNext/Resources/Article/a-guide-to-adding-an-associate-doctor-to-your-practice). I hope you enojy our discussion, to learn more or contact Mick or Laurie: VisionSourceNext.com Mick Kling, OD - [email protected] Laurie Sorrenson, OD - [email protected] [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, Chris discusses step three of building a protocol in comprehensive optometry, focusing on the importance of educational documents for patient communication. He emphasizes the need for intentional delivery of information to patients, using storytelling techniques to enhance understanding and engagement. The conversation highlights the significance of preparing patients for their conditions, particularly dry eye, and the role of follow-up communication in ensuring adherence to treatment plans. Chris concludes by encouraging practitioners to be deliberate in their patient education efforts to improve outcomes. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Aaron's good friend, Bryan Holman owns three successful optometry practices Greenville, Millbrook, and Montgomery, Alabama. Roll Tide! Bryan has a clear process and strategy when introducing new technology into his practice and joins to discuss how he successfully intergrated the RetEval, his most recent technology, into practice. Bryan also is a bourbon connoisseur, and brings along some of his favorites during the discussion. To contact Bryan, visit the practice website https://riverregionvisionsource.com/ or email him at [email protected]. For more infomation about RetEval, reach out to Gary VanMatre ([email protected]) [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Jed Mullenix explore the importance of community building, leadership, and faith in fostering a thriving city. They discuss the challenges of divisiveness in society and the need for common ground to unite people. Through personal anecdotes and insights, they emphasize the significance of connectivity, shared values, and the role of local churches in creating a sense of belonging and purpose within neighborhoods. In this conversation, Jed Mullenix and Chris discuss the importance of building trust and community through hospitality and genuine relationships. They explore the concept of flourishing neighborhoods, the art of neighboring, and the challenges of overcoming skepticism in community building. The discussion emphasizes the need for leaders to serve their communities and the significance of knowing and caring for those around us. The conversation concludes with insights on leadership growth and the role of storytelling in fostering community connections. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Aaron shares his thoughts on managing growth opportunities as a parent, grandparent and practice owner. In his book, The Anxious Generation, Jonathan Haidt introduces the concept of "bruises not scars" to help children develop self confidence. Aaron discusses how he uses this concept in practice, not only with his team but also with himself. CLICK HERE to watch Giannis Antetokounmpo addresses the media following the Milwaukee Bucks' 128-126 OT loss to the Miami Heat after giving up a 16-point lead in the fourth quarter in Game 5 of the 2023 NBA Playoffs [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, Chris discusses the second step in building a clinical protocol for optometry. He emphasizes the importance of formulating patient questions that compel action and the need to identify critical clinical findings during eye exams. Chris also highlights the significance of developing a comprehensive follow-up protocol for patients, particularly those with chronic diseases like glaucoma and dry eye. The conversation concludes with a focus on integrating chronic disease management into practice to enhance patient care and ensure effective communication. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this episode of the Chris Wolfe Podcast, Chris discusses the critical role of patient intake processes in optometry. He emphasizes the importance of crafting effective intake questions that can help identify patients' needs and build specialties within a practice. By focusing on comprehensive exams and understanding the significance of patient history, practitioners can enhance patient care and create a more efficient practice. Chris also shares insights on how to implement these changes effectively to benefit both patients and the practice. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this episode, Chris discusses the concept of building pillars in optometric practice management. He emphasizes the importance of identifying and owning pillars that provide stability and support for the practice, particularly in managing chronic diseases. Chris outlines the steps necessary for developing these pillars, including understanding their existential importance, asking key questions, and avoiding the common mistake of focusing on equipment rather than disease states. He also highlights the need for ongoing training and measurable goals to ensure the success of these pillars. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Kyle Klute, Brianna Rhue and Aaron Werner discuss Same as Ever: Timeless Lessons on Risk, Opportunity and Living a Good Life by Morgan Housel. This books is filled with great one-liners and insights that made us stop and rethink the world around us. [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Dr Allen Chung purchased an established pracitce in San Diego, CA. Allen tolk that practice and has grown his practice significatnly year over year over years and he shares what he's learned along the way that has contributed to his and his team's success. Allen has slides and to watch this episode, visit the YouTube channel https://youtu.be/QOTzRx54hMM [email protected] ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode Chris is joined by special guest Dr. Justin Kwan to explore whether myopia management truly lives up to its reputation as the "standard of care." Despite its growing recognition, only a small percentage of eye care providers currently offer myopia management. Is the value of this treatment being overstated, or does the research support its widespread adoption? Tune in for a thought-provoking discussion on the latest insights, scientific evidence, and real-world perspectives. Whether you're a seasoned optometrist or simply interested in the future of eye care, this episode will provide essential knowledge on one of today’s most debated topics. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! https://coopervision.com/our-company/... Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts [email protected] Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Many of our optometric colleagues recently received a letter from a 3rd party payer notifying that the level of E&M codes billed was higher than that of our peers. Aaron and John Rumpakis discuss what to make of the letter, the importance of understanding the language of billing & coding, and how not to let anyone intimidate us into "down coding" the high level of quality care we provide our patients. ------------------------ Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

https://practicecompliancesolutions.com/update-on-ftc-eyeglass-rule/ -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! https://coopervision.com/our-company/... Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Joelle Holland entered optometry school saying she'd never marry another optometrist, and then she did. Drs Joelle and Zac Holland join the podcast to share their story of paying off not just one but two student loans from optometry school. We then dive into their respective journeys treating myopia management in separate practices with different approaches. You can catch more of Drs Holland when they speak at Vision By Design conference October 2-5 in Dallas, TX. CLICK HERE (https://aaomc.org/vbd/ ) to learn more and register. ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

You are costing your business a lot of money! Yes, you! In today’s episode we will talk about what it takes to make sure you are utilizing your resources in a way to make the most of the money you bring into your business so there is more left over for the important things.

In this monologue, Chris discusses the role of dopamine in reward and pleasure and how it relates to the actions we take in our practices. He explores the subconscious actions that occur from dopamine release and the impact it has on our perception of value. Chris compares the financial rewards of providing routine services, such as selling glasses and contact lenses, to providing medical services. He emphasizes the importance of understanding the time delay in receiving payment for medical services and how it can affect our dopamine release. Ultimately, Chris encourages practitioners to focus on providing comprehensive care for their patients without being swayed by financial rewards. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Matt Kleir is a combat vetran, teacher, contractor, multiple business owner, father, husband, and pilot. He is a great storyteller and we are sharing this episode in two parts. Matt joins the podcast to share his life story and we disucss how the American Dream is built on sweat, experience, growth through experience. To connect with Matt: Active Shooter Defense School (https://asdschool.com/) DW Yardscapes (https://www.dwyardscapes.com/) Call/Text: (619) 490-3168‬ ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Matt Kleir is a combat vetran, teacher, contractor, multiple business owner, father, husband, and pilot. He is a great storyteller and we are sharing this episode in two parts. Matt joins the podcast to share his life story and we discuss how the American Dream is built on sweat, experience, growth through experience. To connect with Matt: Active Shooter Defense School (https://asdschool.com/) DW Yardscapes (https://www.dwyardscapes.com/) Call/Text: (619) 490-3168‬ ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Dr. Chris Wolfe discusses the impact of private equity on patient care and the evolving healthcare landscape. It highlights the trend of physicians leaving private practice and opting for employment with larger health systems or corporate entities. The declining reimbursement rates and rising costs pose challenges for optometrists, leading to the need for strategic thinking and adaptability. The influence of private equity raises concerns about the standardization of care and the loss of autonomy for practitioners. The conversation emphasizes the importance of telling the story of independent optometry and the need to provide personalized, patient-centered care. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica