Evernest Property Management Show

7 years ago, we started our "25K club". In it, we focus on developing leaders across the company. If we want to meet our BIG goal of 25,000 properties, we must invest in our people to get there. Matthew and Spencer outline what this meeting originally looked like as well as the mistakes they learned along the way. This meeting is now a vital part of our company and something our team members are excited about each week. Key takeaways: You multiply growth by multiplying your leaders Be great at the management of people and not just of properties Consider this kind of meeting as an "impact hour" for your company Tune in to hear how you can implement something similar to get your team on your business goal. 🎧 ---------------------- Do you own a property management company? Do you think it would be fun to help us get to 25,000 properties? We'd love to talk to you! Email us at [email protected] if you're interested. ----------------------- Exciting opportunity: Are you wanting a property management group to bounce ideas off of? Do you want to learn more about how we have grown from 300 to over 5,000 doors? Sign up for the Evernest Property Management Mastermind at evernest.co/mastermind ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

Matthew and Spencer share the top five mistakes they wish they could take back while growing their property management company. Listen to find out why you should NEVER: Hire & Promote people out of urgency Keep a bad hire too long Over automate processes Repeat the same mistakes over and over again Run out of money ---------------------- Do you own a property management company? Do you think it would be fun to help us get to 25,000 properties? We'd love to talk to you! Email us at [email protected] if you're interested. ----------------------- Exciting opportunity: Are you wanting a property management group to bounce ideas off of? Do you want to learn more about how we have grown from 300 to over 5,000 doors? Sign up for the Evernest Property Management Mastermind at evernest.co/mastermind ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

Our hiring goal is to grow from 120 to 500 team members to reach 25,000 doors. How will we achieve this? By hiring the right people, creating a killer scrum for new hires, and focusing on improving our culture. In this episode, Matthew and Spencer discuss how scaling your company will change the way you train and create processes. Through the past year with COVID-19, our team has transitioned from a more hands-on process to a remote approach. Listen in to hear more about the struggles, concerns and future plans for growing a successful property management company. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

If you've ever had a big, audacious goal, you know you need great people to achieve it. As a business owner and entrepreneur, it takes surrounding yourself with winners wanting to create something special. In this episode, Matthew and Spencer welcome Tra Griffin, COO at Evernest, and Gray Hall, Director of Brokerage at Evernest, to discuss their buy-in to the vision of gaining 25,000 properties by 2024. At the end of the day, that level of success comes down to vision, core values, and putting the right people in the right seats. The outcome? An elite company culture. Throughout this episode, Matthew and Spencer discuss the major components into building a culture of winners and how to create a team of highly skilled individuals. Are you interested in building a company of winners? You don't want to miss this episode! ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guests: Gray Hall & Tra Griffin of Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

It's easy to hire role players for your property management company. But the larger you want to grow and the faster you want to go, you'll need to consider hiring A+ talent. In this episode, we look back at the past 13 years and Matthew will shed some light on how we determined the best time to make the big hires needed to scale. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

Once 25,000 properties became our BHAG, Matthew knew there was a lot of professional growth needed to hit that target. Listen in as he breaks down the three most important qualities of the property management entrepreneur who is looking to scale their business beyond the average size. And these qualities are not just to be found in the owner(s)…they apply to the entire team as you scale. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

When you're growing your management company, some things need to be automated in order to scale. And this is exactly what we attempted to do in our leasing department - automate every aspect of the process to handle the volume. In this episode, we sit down with Jacob West who spearheaded our efforts to move from automation to customization of our leasing team…all the while handling around 1,400 applications per month. He shares what worked, what didn't work, and how we managed to get most of our 5-STAR reviews from our leasing team. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Guest: Jacob West of Evernest Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

In this episode, Matthew and Spencer interview Frank Munoz, a long time remote worker at Evernest. We discuss best practices, common mistakes, and the story behind how we made the big decision to hire remote workers in the first place. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Guest: Frank Munoz of Evernest Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

As our company began scaling, we ran into some issues moving new clients successfully from sales to fully onboarded and happy owners. It wasn't as smooth as we had imagined and we ended up losing a lot of clients out the back door. This is why we created a new position we call Owner Onboarding after reading the book 'Never Lose Another Customer Again.' Do we have it all figured out? No…but this episode will give you a transparent look into the mistakes we've made as well as the progress. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

Mark Ainley does it all. He is the Marketing, Sales, and Onboarding specialist at GC Realty and Development in Chicago. His aggressive approach to educating potential clients through podcasts, e-books, investor tools and much more has helped grow their business from 300 to 1,200 units. Learn more about how Mark structures his marketing funnel and follow up sequences in Leadsimple to stay in front of his potential clients and position himself as the market expert for Chicago. This episode will wrap up our sales series and give you plenty of actionable items you can implement in your own journey from 300 to 3,000. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Mark Ainley of GC Realty and Development in Chicago | Email Mark Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

You don't have to spend a ton of money on digital marketing or be the #1 spot in Google search. You can grow your business the way Mike has through hustle and grit. Learn some of Mike's favorite approaches to guerrilla marketing and take advantage of his offer to share all of his material with our listeners! ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Mike Connolly of East Bay Property Management | Email Mike Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

This episode is not like all the rest. We're excited to welcome one of our former BDMs, Maya Madden, to the show. After leaving Evernest, Maya made her way to RentScale where she property managers build their sales foundation, optimize their CRM, and train salespeople for high performance. We'll dive into successful BDM traits, the RentScale process for training BDMs, and even discuss a few industry debates that are critical for your success. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Maya Madden of RentScale Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

In this episode, Spencer and Matthew do a deep dive into what Brad has learned and implemented in his own successful property management business. Brad explains his marketing strategy (think website and remote team members) as well as the most important task of the BDM - time from when the lead is received to when they are contacted back. This episode is full of actionable items you can use to grow your own property management business from 300 to 3,000. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Brad Larsen of RentWerx Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

In 2016 we were managing just over 300 leads with one BDM. In 2020 Jen Merritt and her team handled over 2,000 leads across multiple markets with several remote BDMs. In this episode, we walk through how we scaled our sales department, discuss our sales pipeline, and find out what Jen looks for when she's hiring in sales. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Jennifer Merritt of Evernest Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

Accounting and Communication go hand in hand. If your accounting isn't buttoned up, you will spend more time communicating and create a higher probability of owner turnover. In this episode, we interview Curren Melgarejo, our Director of Finance. We'll discuss what accounting looked like at 300 properties in one market and what it looks like now that we're managing over 3,500 properties across the country. We'll also explore what you need to pay attention to if you hope to scale and sell your company down the road. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Curren Melgarejo of Evernest Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

Adding one or two properties a week likely won't get you to 3,000 units as quickly as you want. You may need some help. That's where raising capital comes into play. In this episode we dive into the two primary ways we've financed our growth - equity and debt. We're not experts by any means, but we'll give you our real world experience and what you can expect from investors or lenders. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

One-to-one meetings with your team should be non-negotiable. It's the most important meeting you will have each month. In fact, Andy Grove, Former CEO and co-founder of Intel, wrote in his book High Output Management that "Ninety minutes of your time can enhance the quality of your subordinate's work for two weeks, or for some eighty-plus hours." In this episode, we'll unpack exactly how we run our one-to-one meetings to make the best use of that time. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

Matthew and Spencer dive into the two-day Leadership Offsite meeting that has established the goals resulting in year over year growth. They discuss everything from atmosphere to icebreakers and how to approach the most critical issues in your growing business. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

Stress is a part of the property management business. But scaling to 3,000 doors brings it to a whole new level. In this episode, Matthew shares the healthy ways he has developed to manage the stress and avoid the inevitable burnout of scaling Evernest. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

Matthew Whitaker & Spencer Sutton walk through great questions asked by listeners and give their unique perspective on the journey from 300 to over 3,000 properties managed. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

Duke began his role in real estate like many others with purchasing a few investment properties here and there. He searched for a Property Management company to manage his properties, but couldn't find one that he liked, thus Dodson Property Management was born. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Guest: Duke Dodson of Dodson Property Management Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

Why should we change our name? What does it matter to our clients and our residents? What does the new name and logo mean? Should you consider rebranding your property management company? ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

Adam and Mike became fast friends and then partnered up to grow Atrium into one of the Orlando's top management companies. In this episode we hear examples of how they build their company through a culture of hustle and thoughtful appreciation. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: [email protected] Guests: Mike Krause and Adam Wonus of Atrium ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

Spencer and Matthew walk through the gkhouses Acquisition playbook that they have developed over the past several years. You will hear Matthew describe everything from the initial phone conversation to the final negotiations. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

There's a lot that could be said about sales and marketing in the property management world. In this episode, we're pulling back the curtain on our current strategies and tactics for our marketing and sales department. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

If you want to grow your property management company to 3,000 units and beyond, which is the best way? Should you look to acquire other PM companies in your market or other markets? Or should you focus all of your energy on organic growth. We'll debate which is better and what's worked for gkhouses over the years. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

If you have never heard of Culture Index, it's time to learn more about this incredible hiring tool we use to get the right people on the bus and in the right seats. In this episode, we talk with Tra Grifffin, our COO and former Culture Index consultant, about the hiring advantages Culture Index brings to any company looking to scale. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: [email protected] Guest: Tra Griffin from Culture Index ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

We've said it before and we'll keep saying it - developing your people is the key to scaling your property management company. In this presentation, Matthew tries to convince his audience at the latest Pulling Back the Curtain seminar on why it's his #1 focus. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

If you build them, clients will come. The 'them' is your team. We have found the not-so-secret to our success is continuing to develop our people. It's best for our company and it's best for them. Listen in as we walk you through how we pour into our people so they can be the best version of themselves. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

There is nothing more deadly to your company growth than bad hires. We have made every mistake in the book. In this episode, we pull back the curtain and walk you through our exact process. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: [email protected] Link: Cultural Index Book: Who by Geoff Smart and Randy Street ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

Matthew and Spencer walk though each of the meetings their team has, what it accomplishes, and how often people are attending meetings. Each meeting has been designed to be as impactful as possible no matter the current size of your property management company. ----------------- Connect with Matt and Spencer: gkhouses.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

Spencer and Matthew discuss the value in setting the vision for the growth of your company through Traction's VTO (vision traction organizer). ----------------- Connect with Matt and Spencer: gkhouses.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

Phil Mazur is an EOS Implementor and has extensive experience in the world of property management. Matthew and Spencer speak with Phil about why every property management company should be running Traction (EOS) no matter the size. ----------------- Connect with Matt and Spencer: gkhouses.com Email the Show: [email protected] Guest: Phil Mazur from The CFO Mission | Email Phil ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

Just because someone manages 1,000 or 2,000 doors, it doesn't mean they are profitable. In this episode, Matthew and Spencer explore the decision every property manager makes on whether they should scale up beyond the typical 300 to 500 doors. ----------------- Connect with Matt and Spencer: gkhouses.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.

Before we talk about scaling a business, we thought it would be helpful for you to understand when and how we started. It may not be terribly exciting, but it lays the foundation for how we have been able to scale our business from 30 to 300 to 3,000 properties. ----------------- Connect with Matt and Spencer: gkhouses.com Email the Show: [email protected] ----------------- Production House: Flint Stone Media Copyright of gkhouses 2020.