Engage Video Marketing Podcast

The tables are turned in this week’s episode of the Engage Video Marketing Podcast. This time I am interviewed by one of my students, Gord Isman.Gord Isman  is a video editing and video marketing coach at GordIsman.com and works with businesses to produce video more confidently particularly using the editing software Camtasia as a tool.

In this week’s episode of the Engage Video Marketing Podcast, I’ll be interviewing 3 founding students of the Online Video Strategy Blueprint Course to share more about their journey as they worked their way through the course and started to transition and become a confident video strategist. My guests in this episode are Paul Jew from Moji Studios, Steve Bollschweiler from Insight Video Marketing, and Gord Isman of GordIsman.com.

In this week’s episode of the Engage Video Marketing Podcast, we’ll be unpacking 10 tips for business owners to help them start thinking more strategically about the videos they are creating, and how they’re being used online.My guest in this episode is the CEO of Sonic Sight, a video production facility in Sydney Australia. 

In this week’s episode of the Engage Video Marketing Podcast, we’ll be unraveling how you can use personalised videos to grow your business.My guest in this episode is an Inbound Marketing Marketer, Video Jedi & HubSpot Certified Trainer with more than 25 years of sales & marketing experience - George B Thomas. 

In this week’s episode of the Engage Video Marketing Podcast, we’ll be diving into creating videos with a plan, a purpose, a system and a strategy. My guest in this episode is the CEO of HollyGStudios.com, Holly Gillen. Holly empowers high performing leading lady entrepreneurs to save time on both sides of the camera & teaches them the skills they need to create not just video but Business Cinema™.

In this week’s episode of the Engage Video Marketing Podcast, I’m going to share with you how empathy can be a powerful driving force in engaging your target audience and driving action for your video marketing.

In this week’s episode of the Engage Video Marketing Podcast, we’ll be diving into how humor and storytelling can have an impact in video marketing and in your business.My guest in this episode is Benton Crane, the CEO of Harmon Brothers, an ad agency behind the most viral ads in internet history which includes Squatty Potty, FiberFix, Poo-Pourri, and a lot more.

In this week’s episode of the Engage Video Marketing Podcast, I’m going to share with you about brain science and how powerful it is in video marketing. Knowing a little about how our brains work can have a huge impact on how you engage with clients. 

In this episode of the Engage Video Marketing Podcast, I am pleased to welcome Trevor Rappleye to shed light on how powerful emotion and storytelling can be in your video marketing. Many people understand the power of video in communicating emotion and telling stories, but what I really want to unpack for you today is the role that storytelling and emotion plays within business communication and marketing.Trevor Rappleye is the CEO and Founder of CorporateFilming.net - a national video production firm based in the United States that drives profit for businesses through story and emotion.

In this episode of the Engage Video Marketing Podcast, I am pleased to welcome Charlie Lawrance to help us understand about Facebook Video Ad Funnels and how to make them work effectively for your business.Charlie Lawrance is a Facebook advertising strategist, writer and speaker. He is the founder of digital marketing agency Gecko Squared in the UK specialising in Facebook and Instagram advertising.

In episode 107 of the Engage Video Marketing Podcast your host Ben Amos (founder of Engage Video Marketing) is breaking down the critical factors that influence video ranking and optimization on Facebook. Back in May 2019 Facebook released some indepth information about what factors they take into consideration when ranking videos natively across their platform and with this provided some important insight for anyone using Facebook Video to market their products, or services or to engage an audience. Learn more on the shownotes page at engagevideomarketing.com/episode107

My guest today is the awesome Michael Stelzner - founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. Which as regular listeners of this show know - I attended earlier this year. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and a massive proponent of the power of video in today’s social media landscape. I really wanted to bring Mike on the show today as I have so much respect for what he and his team and contributers at Social Media Examiner provide our industry. They seriously do have their finger on the pulse of what’s happening right now online, and when you’ve got industry leaders like Mr Stelzner willing to come on the show and share some insight for you guys then I’ll jump at the chance… and here we are. So, big show today... We’ll hear Mike’s insights into why he feels that social media marketing today should be all about video, video, video We’ll take a look at some of the findings of the recent 2019 Social Media Industry Report and what this means for video marketers across the board. Mike shares which video platform he feels is dominating and where our focus needs to be firmly placed when it comes to video, And finally - you will absolutely want to stick around to the end as Mike reveals some big changes that are coming to Social Media Examiner as they pull the plug on some things they’ve been investing in for years and double down on others … and as video marketers I know you’re going to love their new direction…

If you’re a creative business owner like me you probably struggle with, tune out and drift away when people start talking about completely rational things like systems, standard operating procedures, processes. It’s for exactly this reason that I wanted to bring Den Lennie from Filmmakers Business Academy on the show today… Quite simply, to grow our businesses sustainably we need to develop systems… and Den is a filmmaker turned business coach who has done just that. What is covered in this episode: Den's Story and what led him into the coaching he does now with video business owners Why creating systems and procedures in business is something that creatives tend to struggle with The difference that having Systems and Procedures in a business can make How to understand the value of your time as a creative business owner, and why outsourcing low value tasks just makes sense Den shares a number of his favourite tools for building systems and efficiencies in business such as SystemHUB, Draw.io and Loom for video screen recording.

In this episode I'm pleased to welcome Nick Nimmin to the show to explore more about YouTube Live and the opportunity right now for business. Still a widely underutilised platform (perhaps overshadowed by Facebook Live), YouTube Live can become a significant tool for fast video publishing, audience building and channel engagement over the long term but despite this really must be used strategically in a marketing strategy and not simply as another platform to push out content on. My guest to today Nick Nimmin helps content creators grow their brands and businesses using YouTube. On his personal channel, where he shares the tools, resources, and information video creators need to grow their presence online, Nick has grown his own YouTube subscriber base by over 420k subscribers, added 10’s of thousands of targeted readers to his email list, and turned his website TuberTools.com into a growing resource for the video making community. What is covered in this episode: Nick Nimmin's story and how he moved into the world of YouTube and YouTube Live What the opportunity is right now for businesses considering YouTube Live When to Use YouTube Live (and when not to!) How to approach the technical aspect of planning for YouTube Live Where YouTube Live fits into the wider live video ecosystem (and how to work out where it fits for your business) What's next for Live Video?

What can you do to encourage people to keep watching the videos you create for your business? In Episode 103 of the Engage Video Marketing Podcast, Dane Golden joins us again to share his expertise on what to say and share when creating content that keeps the audience watching and wanting more. Dane Golden is the CEO of Hey.com, a company that is dedicated to bringing their customers more value for their video marketing efforts. They offer services on YouTube channel management and optimization services. Dane is also the Vice President of Marketing and Growth for VeeRoll, a platform that helps businesses create targeted YouTube ads. What is covered in this episode: Dane’s backstory on the work he does in the world of video. The core services of Hey.com How businesses should approach YouTube in 2019 and beyond. Producing YouTube content for your target audience to help grow your business. The difference of communication on videos and blogs Understanding how to create effective value-based content. Tips on structuring tutorial content that provides value for the audience instead of just trying to sell your product. Interesting data unpacked byHey.com and TubeBuddy in their recent survey that can help you in creating effective videos. How to keep people watching your videos and build on your retention. The key thing to remember when creating value-based content. Moving people from watching your content to buying from your business. Links mentioned in the show Episode 100 - Dane Golden Hey.com Website Video Marketing Value Podcast Hey.com YouTube Channel Ben Amos LinkedIn Ben Amos Instagram Ben Amos Twitter Ben Amos Email Rate the Engage Video Marketing Podcast on iTunes

Anthony Ambriz, a YouTube certified Growth & Content Strategist, owner of VidStrategy, and founder of Video Creator Secrets, chats with us today on growing your email list using YouTube. He shares with us smart strategies and tactics of using email lists and YouTube to successfully build a viable business and generate better sales, some of which I've never even heard of before! Anthony has worked with several reputable companies and individuals. His video marketing agency, VidStrategy, helps individuals and businesses build their brand by creating quality video content for platforms like YouTube, Facebook, LinkedIn, and Instagram. His Video Creator Secrets YouTube channel and community, on the other hand, is a space for anyone who wants to learn more about growing their subscribers, views, watch time, engagement and making money on YouTube. What is covered in this episode: Anthony’s story and what led him into the work he does in the world of YouTube today. The reason why video marketing and production should be go hand-in-hand. Biggest mistakes businesses make in their approach to YouTube and how to address and make it better. Using YouTube as a tool that can lead to sales in a business. Move subscribers off of YouTube to take action that will make a difference towards your business. Tips on deciding what asks, offers or opt-ins to put on your videos. The advantages of subscribers becoming part of your email list and becoming customers. Recommendations on lead magnets and opt-in offers to include on videos. Tips on including links on your YouTube videos. Tactics and tips on running organic videos on the YouTube ad platform. Successful case studies on businesses using YouTube and their email lists. Advice for businesses who want to start using YouTube. Links mentioned in the show Video Creator Secrets YouTube Video Creator Secrets Facebook Group Anthony Ambriz LinkedIn Anthony Ambriz Instagram Anthony Ambriz Twitter Ben Amos LinkedIn Ben Amos Instagram Ben Amos Twitter Ben Amos Email Rate the Engage Video Marketing Podcast on iTunes

Scott Simson, video marketer, YouTuber, founder of Rafitti Media and CEO of the Video Marketing World LLC, joins us today to talk about our month-long series on YouTube. We’ll be touching on various topics on how businesses today can use the YouTube platform and the opportunities that are available to business owners, and many more tips from the master himself. Rafitti Media is a full-service video marketing firm who are experts in social influencing, digital branding and organic audience growth. Video Marketing World LLC s a 2-day video marketing event in Dallas, Texas, whose mission is to provide business professionals and creators the latest and greatest information from world-class trainers from Youtube, Facebook, Instagram, Twitch and Linkedin. In this episode we cover: Scott’s story and what led him into the work he does in the world of video today. The biggest shift he has seen in YouTube on how the platform is being engaged with. The difference between YouTube as a hosting platform and what it really should be or is. Most common mistakes businesses make when planning for their YouTube content. Considering and creating content that attracts attention from the audience in the YouTube platform using key indicators. Key data we need to focus on and how it can drive the business moving forward. Creating engaging content and how it affects your audience retention. Tips for people who want to use YouTube for their traditional businesses. Video marketing tactics - sprint and marathon methods. How your business can create valuable and engaging content for your target audience. Reasons why businesses are hesitant to use video. More information on the Video Marketing World Conference happening in August 2019. Links mentioned in the show Scott Simson LinkedIn Video Marketing World Conference Ben Amos Twitter Ben Amos Instagram Ben Amos Email Ben Amos LinkedIn Rate the Engage Video Marketing Podcast on iTunes

This episode is a very special one because it is our 100th episode since I started my podcasting journey. If you’re listening, thank you for being with me on this milestone. Today, I’ll be bringing you 4 different interviews with listeners from around the world who are also engaged in the world of video. Interview 1 Dane Golden of Hey.com is a YouTube Marketing and SEO Expert who helps businesses and people drive conversion by YouTube and Facebook Video using a content marketing approach. What is covered in this interview: The services of Hey.com and the types of businesses and people they work with. The area where most brands or businesses are not getting enough value with the videos they produce. Their approach with clients who don’t see the value of making the customers the heroes of their videos. Dane’s YouTube Channel and the content he produces. The reason he keeps listening to the podcast and one stand-out episode for him. How to succeed in the video marketing world. Links Hey.com Website Hey.com YouTube Channel Hey.com Instagram Video Marketing Value Podcast from Hey.com Dane Golden LinkedIn Dane Golden Twitter Veeroll Website Interview 2 Simon Holt is the Founder and Creative Director of Visual Culture, a video production company based in Melbourne, Australia. He shares with us today his interesting experience with video in this interview. What is covered in this interview: Simon’s work background and the services they offer at Visual Culture. Growing his customers from different sources. His company’s process of using video to promote his own company. Their process of talking to clients about video strategy in the content they’re creating. The biggest shift he has seen in the world of video over the last 9 years. What introduced Simon to the Engage Video Marketing podcast, the value he gets from it, and his favourite episode in the podcast. Links Visual Culture Website Visual Culture Facebook Visual Culture Twitte Visual Culture LinkedIn Visual Culture Instagram Visual Culture YouTube Interview 3 Yana Martens works with businesses and individuals on gaining camera confidence. She holds a psychology degree which helps her give insights for behaviour in front of the camera and what’s most effective for people to release their insecurities. What is covered in this interview: Yana’s background and what led her into the world of video and what she does today. How Yana helps her clients in gaining confidence in front of the camera. Negative impacts of doing video badly on LinkedIn. The story of how Yana started listening to the Engage Video Marketing podcast and why she loves the podcast. Links Yana Martens Website Yana Martens Facebook <a...

Episode 99 is the first episode of our new YouTube series in the Engage Video Marketing Podcast. I’m so excited to have Tim Schmoyer, the founder of Video Creators, join us to talk about how to use YouTube in business today. Tim is an absolute legend in the world of YouTube strategy helping his clients organically earn over 15 billion views and 61 million subscribers. He has been featured by Fox, Forbes, BBC and even YouTube. VideoCreators.com is a premiere online community for YouTube Creators and entrepreneurs where you learn cutting edge YouTube growth strategies and how to build highly engaged subscribers and customers the fastest way possible. In this episode we cover: Tim’s story and what led him into the work he does in the world of YouTube. Opportunities for businesses who use YouTube as a tool. Advice for businesses who are pushing back on being creators / YouTubers. Using YouTube as a business tool. The approach you should take in creating videos for YouTube. Specific tactics on creating engaging videos that people watch on YouTube. How to craft content and use storytelling to keep viewers’ attention. 7 elements you need to consider before creating videos. Balancing the use of storytelling in video. Links mentioned in the show Video Creators Website Video Creators Podcast Video Creators Facebook Video Creators YouTube Video Creators Instagram Tim Schmoyer Twitter Ben Amos Twitter Ben Amos Instagram Ben Amos Email Ben Amos LinkedIn Rate the Engage Video Marketing Podcast on iTunes

Episode 98 of the Engage Video Marketing Podcast is a really fun and interesting conversation with Amanda Horvath, a video producer and strategist based in the US. Amanda is currently transitioning from video production to just providing video strategy for clients to help them do video better. Amanda also started a YouTube channel you should definitely check out because she shares a wealth of knowledge there on everything about video. In this episode we cover: Amanda’s story of coming into the world of video and video marketing. Most common services requested by clients. Amanda’s process of guiding her clients through video strategies. She shares a success story of one of her clients who implemented a change in video strategy. Her plans for her content strategy business. The democratization of video creation. The future of online video and content. Noise in digital platforms. Her advice on the decision-making process for businesses regarding their budget, what they should be doing and how they should be thinking about it. 3 main goals for video creation. Links mentioned in the show Amanda Horvath Website Amanda Horvath YouTube Amanda Horvath Instagram Genero Ben Amos Twitter Ben Amos Instagram Ben Amos Email Ben Amos LinkedIn Rate the Engage Video Marketing Podcast on iTunes

In this episode of the Engage Video Marketing Podcast, I’m going to share with you the audio of a recent workshop I did on “How to Engage Faster and Sell Better with Online Video.” I will give you an overview of how important video is in marketing today and jumpstart you on the items you need to take action on to be successful with your online video marketing. In this episode we cover: Ben’s story on how he started with video. Current statistics for video marketing. Things you need to think about to have a successful video marketing Online video in 2019. Strategy and tactics in using video. Interruptive marketing doesn’t work Approaching the 3 Stages of Marketing the right way. Defining your ideal customer Understanding the full funnel video strategy for your video and the 3 goals you need to work on. Links mentioned in the show Presentation Slides Ben Amos Twitter Ben Amos Instagram Ben Amos Email Ben Amos LinkedIn Rate the Engage Video Marketing Podcast on iTunes

Episode 96 of the Engage Video Marketing Podcast will be all about LinkedIn Video. My guest is David Kilkelly of BlinkBack - a video production company based in the UK. David is the brains behind the LinkedIn Video Creators Course where he aims to help business owners grow their network and generate inquiries with LinkedIn Video. David will walk us through the massive opportunities that LinkedIn videos provide business owners today. He will give us tips for video engagement, creation and publishing for LinkedIn to get maximum exposure and results. In this episode we cover: David’s backstory and what led him to where he is now in the world of video. The type of content Blink Back creates for its clients. The role of video in the growth of businesses today. Distribution of video in social media platforms. Changes on the LinkedIn Platform we need to know about. The difference between how people engage on LinkedIn and Facebook. Individuals or businesses who should be publishing on LinkedIn. The opportunity of video in the LinkedIn Platform. Ideal recommended specifications for uploading native videos on LinkedIn. The mindset people should have when publishing video on LinkedIn. The value of production quality on LinkedIn video. Videos being produced versus being real. Top 3 tips for publishing effective and impactive videos. Measuring the success of your videos. Video engagement metrics available on LinkedIn. The future of LinkedIn as a platform. Links mentioned in the show BlinkBack Website David Kilkelly LinkedIn LinkedIn Video Course Ben Amos Twitter Ben Amos Instagram Ben Amos Email Ben Amos LinkedIn Rate the Engage Video Marketing Podcast on iTunes

In this episode, I’m bringing you 2 different interviews with recent founding member students of the Online Video Strategy Blueprint Course, my flagship online training program to help video producers become confident online video strategists to help get better results for your clients. As of the first week of June 2019, the course is open for enrolment once again. So right now until June 7th 2019, you can enrol in the course and start this journey to become a video strategist yourself. As a special listener offer, if you use ENGAGE100 you will get $100 off the full enrolment price for the course. Link: Online Video Strategy Blueprint Course Susan Jimenez is an online video strategist who is also passionate about personal branding and storytelling. In this episode, Susan shares her story of how the Online Video Strategy Blueprint has helped her position the work that she has done and how it has provided her with the tools, processes and strategies that enabled her to take her work and business to a whole new level. What is covered in this episode: The story of how Susan came into the world of video and the work that she’s doing with video today. The core of what she does with video. The difference between personal branding businesses versus a small to medium business. How her strategy discussions with clients looked like prior to joining the Online Video Strategy Blueprint Course. The interesting topics in the course that made her decide to enrol. How she applied the tactics, ideas and concepts shared in the course to the work she’s doing and how it has changed her approach with her clients. Her future plans for the business. Links Susan Jimenez WebsiteSusan Jimenez InstagramSusan Jimenez LinkedInSusan Jimenez Vimeo Cameron O’Hearn of Sacred Stories serves a very specific niche within the world of video production. He works with Catholic organizations to tell their stories of ministry. The foundation of the work he was doing is heavily based around storytelling which is a very powerful form of communication. But he soon realized that story doesn’t fill out the full video funnel that enables people to move from engagement with emotion to parting with their cash in the form of donations. He shares his interesting story of realization and reinvention in Episode 95 of the Engage Video Marketing Podcast. What is covered in this episode: What got him into the world of video and where he is now in the world of video marketing. How he positioned the value of story in the niche market he was serving. <li style="font-weight:...

Episode 94 of the Engage Video Marketing Podcast is a solo episode where I talk about something I’m super passionate about. The world of video production for businesses is constantly changing and it’s no longer enough to be just making good videos. Solid strategies behind your videos are essential in video marketing today. In this episode, I will break down how to grow your video business this year as you transition into becoming more of a video strategist than a video producer. In this episode I cover: 3 truths about video production for business this year. Video producer vs. video strategist. The video marketing sweet spot for understanding video strategy in your business 3 Recommendations for video strategy business models to use in your business plans. Online Video Strategy Blueprint Course. Links mentioned in the show Online Video Strategy Blueprint Course

Effective video marketing is about creating video for the right person and using it in the right way online to move people to take the right action and therefore get a return on your investment. In Episode 93 of the Engage Video Marketing Podcast, Founder and CEO of Wirebuzz, Todd Hartley, joins us to talk about the 2 most critical things needed in developing an effective video strategy - attention and relevance. Todd embraced the power of video early on and had spent the last decade mastering video marketing. He is now s well-known speaker in the field and the host of Video Marketing Mastery Podcast, a show that helps businesses find success in video. In this episode we cover: The interesting story of what led Todd into the world of video today. The biggest shift in the way people are using video online. Role of attention in using video and making decisions about how to use video in business. The importance of relevance in making video. Using analytics to create relevant messages for different customers and placing it in your funnel. Breakdown of how to use the funnel. Five-step messaging Framework of Wirebuzz. Creating brand videos specifically for the front page of your website. Todd’s opinion on how long videos should be. Thoughts on video producers becoming video strategists as well Things to look out for when hiring the services of a video production company or agency. Links mentioned in the show Wirebuzz Website Todd Hartley Website Todd Hartley LinkedIn Todd Hartley Facebook Todd Hartley Instagram Wirebuzz Community Video Marketing Mastery Podcast Online Video Strategy Blueprint

In Episode 92 of the Engage Video Marketing Podcast, Jeremy Vest, Director of Marketing at VidIQ, joins us for an interesting chat on using your YouTube channel to grow your audience and business. We discuss the key factors for growth and engagement on YouTube and how the VidIQ platform helps support creators in understanding and managing these factors. I am a proud user of VidIQ for all the strategies that we manage on behalf of our clients’ YouTube channels and I tell you, it’s a very powerful and easy to use platform. Jeremy is a video marketing strategist and has worked with many Fortune 100 companies and famous YouTubers. He is also the coach of several video marketers that you see and hear from all around the world. In this episode we cover: Jeremy’s story and what led him to where he is now with VidIQ. Biggest fundamental shift Jeremy has seen in the world of online video and YouTube. Essential things you can do to cut through and stand out on YouTube. The importance of the idea of community and tapping into potential communities that are still not being served on YouTube. Growing your business through a YouTube channel. Challenge for businesses going into video. The correlation of YouTube video views and sales in your business. The definition of last click attribution and why it’s important. Importance of data and analytics in growing a successful channel on YouTube from the VidIQ perspective. How VidIQ supplements the data available from YouTube analytics and makes the experience easier and better for the user. Jeremy tells us more about VidIQ Score and how it works. Using VidIQ to improve what you already have. Tips to get velocity views in your videos. Types of videos to release for your channel. Using only live video for YouTube. Where YouTube is going next. Links mentioned in the show VidIQ Website VidIQ Twitter VidIQ YouTube VidIQ LinkedIn Jeremy Vest Twitter Jeremy Vest LinkedIn

In Episode 91 of the Engage Video Marketing Podcast, Gideon Shalwick, the founder of Splasheo joins me as we explore one of the best ways to capture and hold the attention of your audience in your video content amidst the noise in the different social media platforms. More and more people are viewing video content without the sound enabled and this is where Splasheo comes in to help get attention to your videos. Splasheo is a video production service that creates captions for your videos to help build engaged audiences. In this episode we cover: Gideon’s story of what led him to the world of video marketing. A backgrounder on Splasheo. Common incorrect ways people are doing when they upload video and how to correct these. Engaging with different kinds of people on social media platforms. Problems with using native subtitle options on your videos posted on social media platforms. The benefits of using a good opening hook and headlines on video. 2 important things you want to achieve from your social media videos. How captions can help in transferring your message to your audience. The benefits of Splasheo’s style in putting burnt-in captions in the video. Tips for planning out captions for video. The barriers of doing video and how to overcome them. Gideon brings us through the process of using Splasheo. Final tips from Gideon on making videos. Links mentioned in the show Episode 10 - Understanding Story to Build a Tribe with Gideon Shalwick Splasheo Website Ben’s Email: [email protected]

In Episode 90 of the Engage Video Marketing Podcast, Visibility Coach Jenny de Lacy chats with us and shares her expertise on how leaders can get over their fears of going on camera and confidently deliver their business messages through video to effectively communicate their ideas, strengthen relationships and become visible leaders to clients and staff. Jenny has worked for over 25 years as a Learning and Development Consultant and Change Communications Expert. She coaches leaders on how to become visible leaders for their organizations and use communication more effectively, effortlessly and simply to grow their businesses. In this episode we cover: Story of how Jenny started working as a Visibility Coach. Common reasons why people are scared to use video to get their message out. Jenny shares the process of how she helps people identify and deliver their message. A client’s example of experiencing a shift in confidence after changing their approach to the delivery of their message. How to approach the fear of being on camera. Why you need to rehearse your message. Identifying your message priorities. Where are leaders are failing in their communications and the way they’re trying to impact the people around them. Jenny’s recommendations for leaders who want to improve communication with their organisation. Recommendations and examples on how to deliver messages for video. Key tips for corporate leaders on delivering messages confidently on camera. The importance of visible leadership in business. Links mentioned in the show Jenny de Lacy: The Visibility Coach Jenny de Lacy: The Visibility Coach Facebook Jenny de Lacy: The Visibility Coach Twitter Jenny de Lacy LinkedIn Ben’s Email: [email protected]

How are you using YouTube to grow your business and reach your audience or clients? Episode 89 of the Engage Video Marketing Podcast is a solo episode where I share with you my 4-part method on how to supercharge your YouTube channel and give it an explosive start. Let me help you out and guide you through this process step-by-step today. In this episode we cover: What is the 4-step BOOM Method? Tips on the best ways to make your brand channel stand out. Making an awesome YouTube channel using algorithm and audience optimization Enhancing your user experience to engage your audience and get maximum conversion. Biggest mistake business owners make when using YouTube. Supercharging your channel using YouTube features to grow your audience. Links mentioned in the show Episode 71 - The Recipe for Your (Video) SEO Success with Kate Toon Episode 83 - Fueling Your YouTube Channel with Tom Martin Twitter Instagram Email Convert Kit

In Episode 88 of the Engage Video Marketing Podcast, we chat with Simon Banks - author, video producer, owner & founder of Tallboy Communications - to talk about how to get video right. Video can be so overwhelming for many businesses today and many find it easier to not take action or take the wrong action. This then leads to failure in their video’s return on investment. Simon has over 30 years of experience with the media industry. He has run Tallboy Communications in London, UK for 15 years. They have successfully built their company to become an award-winning corporate video communication agency, delivering thousands of high-quality video for many companies. In this episode we cover: What led Simon to the world of video and video strategy. The biggest confusion or struggle that businesses go through today regarding starting to use and spending on video. How he approaches conversations with clients to help them overcome thoughts about return on investment for videos. How the shift of providing creative output to providing more for clients has changed the way they do business. Simon shares case studies on how they helped clients shift the way they understand and think about their video content. The metrics they use to see the success of their videos. How does he overcome disconnect in content with clients? What led him to write his book and how is it helping clients today. How do you get video right? Simon’s thoughts on what is coming for video and how he sees videos in the digital space adapting. Humanizing businesses and how video can help with it. Links mentioned in the show Book: How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age Tallboy Communcations Website Simon Banks LinkedIn Convert Kit

In Episode 87 of the Engage Video Marketing Podcast, we interview Chris Strub, a travelling mobile storyteller with a passion for working with non-profit organizations. He is known as the Giving Day Guy who drives measurable increases in online donations for non-profits by hosting and producing live video content. I met Chris in Social Media Marketing World in San Diego and when I heard about his story I just knew I had to bring him to chat. He shares with us how he helps raise millions of dollars for hundreds of charities through live streaming video. We also unpack what makes these events so impactful in moving people to take action and what you can do in your own business or non-profit to grow your own reach and impact. We will also learn more about his equipment and the tools he uses for his live streaming started and the gear you’ll need to get you started. In this episode we cover: What led him to what he’s doing today in the world of live video in the non-profit space. Where are non-profit organizations struggling in getting their message heard? The opportunities on digital marketing that non-profits don’t utilize Giving Days - what are they, how do they work. How Facebook live helps increase awareness for non-profits. Chris’ advice in capitalizing the reach your business / non-profit can potentially have through digital marketing and raise awareness about what you are doing. Tapping into the tools that you have to celebrate the giver and make them feel like they’re winning. Using video not only raise awareness of the need to give but to move people to actually give. The idea of positioning donors as heroes and how it can help. Chris’ advice to non-profits who are struggling to position donors as heroes instead of themselves. His set up, the equipment he uses and what you can use to get started. His experience with LinkedIn Live and where is it going. Links mentioned in the show Chris Strub Website Chris Strub Instagram Chris Strub Twitter Chris Strub’s Book: 50 States, 100 Days Chris’ Equipment List Switcher Studio

In this solo episode, I will be sharing an audio recording from my first ever YouTube live video. I will share my top 3 takeaways about what’s working right now in the world of online video strategy from the Social media Marketing World 2019 Conference which I recently attended in San Diego. In this episode we cover: First takeaway: Focus your strategy on where the attention is. What platforms should you use? How can it help your business? Second takeaway: Using LinkedIn Live. Why and when do you need to consider using it for your business? Third takeaway: Using YouTube Live. What are the benefits? Links mentioned in the show Twitter Instagram Email Foundations Video Course

In the previous episode, we talked about the 5 buckets of metrics that you need to pay attention to in your video strategy. In this episode, we take things one step further as we deepen our knowledge in understanding the metrics that matter for each video in your strategy. In this episode we cover: 4 goals in a full funnel video strategy: Brand positioning, Social engagement, Conversions, Delight. Understanding the 4 goals, the metrics we can use to measure our goals and the metric buckets these belong to. How to look at your data to determine the effectiveness of each video and apply this to videos to drive a desired specific action. Links mentioned in the show Episode 84: The 5 Video Metrics Buckets Episode 58: A Full Funnel Video Strategy Foundations Course

Albert Einstein is quoted as saying, “not everything that can be counted counts and not everything that counts can be counted.” And this is so true when it comes to implementing an effective online video strategy. In this solo episode, we will talk about the five types of metrics that you need to pay attention to in your video strategy. With all the data available to us through online marketing, I will show you which metrics matter the most for each strategic video and how these metrics align to the desired goal for each video to better measure results. In this episode we cover: 5 Buckets of Metrics: Reach, Engagement, Conversion, Retention and Audience. Definition of each metric. Discussion of main metric or metrics to measure for each bucket. Next episode: unpacking how to understand which metrics bucket to pay attention to at different stages of your video funnel. Links mentioned in the show Twitter Instagram Email Convert Kit

Channel Growth Expert and YouTube Strategist Tom Martin of ChannelFuel.co joins us in this episode to talk about fueling and supercharging your YouTube channel in 2019. With over 1.9 billion subscribers and over a billion hours per day of video watched online, how will you tap into the power and reach of YouTube to effectively grow your business? In this episode, we will talk about ways to grow your business and channel. We also unpack what to and what not to do when growing your own YouTube channel. Tom shares his story on how he came to be the brains behind the growth of YouTube channels for popular TV shows such as Dr Who, Top Gear, The Office and more. In this episode we cover: Tom’s journey and what led him to work in the world of YouTube. The changes and shifts in the YouTube platform over the years. How does watch time affect the growth of a YouTube channel? Tactical advice on growing and supercharging your YouTube channel. Specific ways to encourage people to watch more of your content. Suggestion for end cards for a series of videos. The importance of engagement, views and watch time on the first days of releasing videos and what does this do for the video. Main things that people do or don’t do for their channels. Tools for starting keyword research. How to create strong video relationships on YouTube. Tips for creating title metadata. The importance of captions, transcriptions and subtitles. Google search results tapping into YouTube transcripts. Advantages and disadvantages of being a part or not being a part of the YouTube Partner Program. Links mentioned in the show Channel Fuel YouTube Optimization e-Book Foundations Course

Zach Jordann an award-winning producer and storyteller joins us in this episode to talk about his passion project - My Alzheimer’s Story. The mission of this project is to raise awareness and provide support to those affected by Alzheimer’s through video and story. They aim to collect 10,000 stories to create the world’s largest collection of video stories on Alzheimer's. Zach, who is an Executive Producer at Joe Digital and the Co-Founder of the My Alzheimer’s Story Project, has an impressive background on creating and developing video content experiences and has worked with prominent brands and platforms such as Coca-Cola, Nike, Hasbro, Microsoft, Vevo, and WebMD to name a few. In this episode we cover: Zach’s story about his journey into the world of video and his current involvement with the My Alzheimer’s Story Project. The story of how they started their documentary, the experiences they had and how they released the video. The successes and challenges of video in achieving the goal of raising awareness for something like Alzheimer’s. Their strategies in the distribution of and the engagement on videos. Their project’s contribution and value to the scientific community. Their goal of providing a large data set of video stories for research and scientific purposes. Taking passion projects and creating viable opportunities for funding and support. The story and goals of the My Alzheimer’s Roadtrip Initiative. Their production logistics for the My Alzheimer’s Roadrtrip. Zach’s tips for individuals looking to use their skills in video and storytelling to raise awareness about an issue. Their future plans for the project Links mentioned in the show My Alzheimers Website My Alzheimers Instagram My Alzheimers Twitter My Alzheimers Facebook CARPE KILIMANJARO: An Alzheimer's Project Website CARPE KILIMANJARO: An Alzheimer's Project on Amazon Zach Jordan LinkedIn Foundations Course

Daniel Glickman - CMO of the video creation platform called Wave.video joins us as we talk about creating branded video content that stands out amidst all the noise in social media. Video on social media has now become a staple for businesses who want to engage their audience in these channels and grow their business And to create the impact they want, they need to create engaging videos that integrate natively into posts, ads, stories across different platforms on a regular basis. Wave.video is a business that helps businesses create branded social video easier, better, faster and cheaper. In this episode, Daniel walks us through how we can better create effective videos that stand out without being overwhelmed and spending too much money, time and effort through their platform. In this episode we cover: Daniel’s backstory and how he started working with Wave. What is Wave.video and what does it enable people to do? The problem that wave.video is solving for many content creators and business owners. How Wave.video helps in creating video content the simpler and easier way. Inverse rule of production spend versus quantity of video. Why is it important for businesses to export videos into different native formats for social and how easy is it to do on Wave. How can businesses use video to cut through the noise of social media. The exciting changes on Wave Video. Links mentioned in the show Wave.video Website Wave.video Twitter Wave.video Facebook Wave.video YouTube Wave.video Instagram Wave.video Referral Link

In this solo episode, Ben gives us a sneak peek of his recently launched course, The Online Video Strategy Blueprint, by sharing with us the audio of one of the video lessons in the course about approaching video content production from a strategy-based mindset. The Online Video Strategy Blueprint Course is intended for video producers and content creators who want to get better video results for themselves or their clients by being more strategic. Course enrolment is still open until February 14, 2019. To learn more about the course, please visit onlinevideostrategyblueprint.com and get a $100 discount if you sign up this week by using the coupon code: engage100 In this episode we cover: The traditional process of video production. 2 critical processes that should take place in an effective online video strategy - strategy design & strategy management. The 3 step process of a strategic approach to video - planning, producing, and implementing What is the video marketing sweet spot? Inverse rule to strategic budget productions - learning where to allocate and spend your budget.

This week, Ben is opening the doors for enrolment to his first online course entitled The Online Video Strategy Blueprint. And in this episode, he tells us more about the backstory on how he arrived at this point in his career. He shares his journey with us from changing the way he created content strategically to get results for his clients 6 years ago, launching the Engage Video Marketing brand 3 years ago, writing an ebook, creating a webinar series and a coaching program called The Online Video Strategy Blueprint Bootcamp to, now, launching his Online Video Strategy Blueprint Course. He also shares two audio clips from his free training released last week entitled The Rise of The Video Strategist which is about how to strategically produce video and the 7 elements critical to the success of an online video strategy and how they all work together. The Online Video Strategy Blueprint Course will be on sale today, February 5, 2019 for 10 days only. For more information or questions you may visit the website www.onlinevideostrategyblueprint.com or email Ben at [email protected]

Doug Darling, Executive Director and Founder of Tripwire Media Group - a video and animation company, joins us in this episode as we talk about the importance of educating and helping clients grow their business by creating effective and impactive videos with the end in mind, not just shooting great video. Doug is a Video Producer & Strategist from Winnipeg Canada. And in 2019, he’s making a deliberate and important shift to ensure the work they do is getting results. He gives his clients a better understanding of how video works through the science of storytelling and strategy behind the video - an important paradigm shift for video creatives. Doug was one of the members of my online video strategy blueprint program. In this episode Doug’s story and what led him to where he is today. A background on his business services, the type of clients he serves, and what clients are coming to him for. The key shifts and changes he has seen in the work they are doing. The role of science and biology behind video storytelling in a marketing strategy. The changes in the way they talk to their clients and how their clients think about the use of and the reason behind video. Asking important questions to know the goal of the video and why reaching audience in an emotional way is critical in video storytelling. Educating clients and leading them with strategy to reach the client’s goal. Their business process for giving strategy advice and the delivery of video strategy as one of their services. Distinction between the role of a good cinematographer / video producer versus the role of a video strategist. What to expect for The future of Triplewire. Links mentioned in the show EVM Episode 9 - Patrick Moreau Online Video Strategy Blueprint Course Tripwire Website Tripwire Media Facebook Tripwire Media Instagram

Dennis Abad, a video producer now video strategist based out of Manila, Philippines, joins us today as we talk about the importance of having strategic planning, implementation and distribution behind creating beautiful videos for businesses, and how he sees it in the Philippine setting today. Dennis is one of the members of my 2018 Online Video Strategy Bootcamp. In this episode What led Dennis to the world of video production and strategy. His goal in spreading video strategy in the Philippines and what has encouraged the current changes in the industry. The importance of strategy behind video content and standing out amidst the noise. The status of online video strategy in the Philippines. Dennis shares case studies about making videos more strategically and breaks down the right way to make ad campaigns viral and reach the results you want. What prompted him to join the online video strategy blueprint bootcamp and the value he has seen so far from the content. Links mentioned in the show Online Video Strategy Blueprint Course SHOOT! Practical Videography School Website SHOOT! Practical Videography School Facebook Dennis Abad Website Dennis Abad Facebook

Jeff Hayes, a 30-year creative production and advertising pro and Founder of Capstone Production Group and Dealer Creative in the USA, joins us in this episode as we explore traditional and online video marketing, the changes advertising has gone through over the years, the impact it has on the automotive industry and many more. Jeff has seen the creation of over 22,000 commercials and videos for over 900 car dealerships and local businesses in the United States. In this episode Jeff’s background and what led him to video production for the automotive industry. A sneak peek on his business, team, their work and the growth of his company. The changes the automotive industry has undergone in terms of advertising and marketing. Does broadcast advertising still work? How does it go hand in hand with digital advertising? How do you make it work better to reach your target market? The pros and cons of advertising on broadcast and online media channels and how it can communicate and affect your business character and message. Tips on how Jeff talks to clients about advertising strategies, unrealistic expectations, budget and branding. Why Jeff joined Ben’s Online Video Strategy Blueprint Course. Links mentioned in the show Jeff Hayes LinkedIn Capstone Productions Group Website Dealer Creative Website Online Blueprint Strategy Course

In this episode, the final episode of 2018 I'm bringing back one of the most popular interviews since the start of the Engage Video Marketing Podcast. Chris Marr is the founder of the Content Marketing Academy in the UK and is a leading voice in the world of Content Marketing and Video Marketing. In this replay episode (first published in Episode 52), we chat all about what's working now and what's next in the world of content marketing for business and dive deep into the role that video should be playing in a content marketing strategy.

Episode 74 of Engage Video Marketing is a solo episode with me, Ben Amos, and I share with you the audio of my Facebook live mini masterclass on the differences between having client testimonial videos and what we prefer businesses to steer towards which is a client story video. In this episode, I discuss the following: A background on the Full Funnel Video Strategy Framework and how telling stories come into the framework. The advantages of making a client story over a client testimonial video. The stark difference of client testimonials vs a client story is shown through an example. Why does story work so well at reaching more effectively with a brand message? The 7-step framework for creating and crafting client stories. I break down my examples and how it follows the 7-step framework. Links mentioned in the show Engage Video Marketing Community Online Video Strategy Blueprint Course Building a StoryBrand by Donald Miller

Briohny DeVere, co-owner of Accelerate Auto Electrics and Air Conditioning, shares valuable information with us in this episode as she tells us the story of how they managed to grow their 20-year small business using video marketing. Be inspired as you listen to their journey in creating content that matters and converts. In this episode The story of how and why Accelerate Auto Electrics and Air Conditioning started with video marketing. Briohny shares the fears they faced in marketing, especially in video. Their process and strategies for planning and creating their videos. The kinds of videos they create and the effectiveness of these in increasing their client base. How their videos perform and affect their return of sales. Key learnings and takeaways from video marketing. Ben’s tips on improving content, videos and YouTube channel performance. Links mentioned in the show Accelerate Auto Electrics & Air Conditioning YouTube Channel Accelerate Auto Electrics & Air Conditioning Website Accelerate Auto Electrics & Air Conditioning Facebook Foundations Course

In this episode, I share and break down the 3 levels of goal setting for your video marketing for you which are: Content Level, Platform Level and Business Development Level. We discuss the definitions of each, what we need to do for each level and how they all relate to each other. Gaining clarity on these 3 levels of goals across all your video marketing strategy will give you a step ahead from the businesses without strategies.

Kate Toon, expert copywriter and search optimization engine legend, joins us in this episode as we explore the world of SEO. Kate is a writing entrepreneur, popular coach, speaker and podcaster. She established a digital education business called The Recipe for SEO Success and the Clever Copywriting School which have helped more than 8,000 small businesses worldwide. In this episode Kate’s journey of how she came into the world of copywriting and SEO. What is SEO? The secret to good SEO and the thought process behind it. Improving your website SEO ranking in Google. Where does video fit in the world of SEO? Things to consider before making a video. Tips to increase your YouTube video rankings. Importance of video transcripts in SEO. Making your videos rank above google ads on the first page of search engine results. The value of embedding videos in other social media platforms to Google search results. The future of SEO Ideas on how to communicate with your audience on your website. Links mentioned in the show Kate Toon Website I love SEO with Kate Toon Free Course: SEO Nibbles $10 off on Rev Foundations Course

In this episode, I help you understand what video optimisation is and how it can help you reach your audience effectively. I give you a rundown of what to consider and my top tips to help you improve how to deal with the optimisations you need. In this episode What is video optimisation and why do you need to pay attention to it? The 2 layers of filter systems and how to overcome them. Understanding the 2 categories of video optimisation - Audience and Algorithm Optimisation. 3 important things to consider and 3 top tips each for improving both your audience and algorithm optimisation. Why do you need strategy design and management? Links mentioned in the show Rev Free Video Foundations Course

Dan Pinne from Organik Digital, a Facebook marketing and bots agency, joins us in this episode as we talk about building, engaging and communicating with our audience through the integration of video content strategies and Facebook messenger bots. We explore the possibilities of implementing these strategies to improve your business. Dan also shares an interesting case study about how you can seamlessly introduce bots into your marketing funnel to grow your business. In this episode What led Dan into digital marketing and the world of Facebook bots. The importance of engaging conversations in good digital marketing strategies. What are messenger bots and what roles do they play in a business. Do bots really take away human interaction in your business? 2 aspects to bots and how we can use them to engage users and segment leads in our business. Steps on how to easily set up a Facebook messenger bot for your business. A case study on integrating chatbots into video marketing strategies - how it works, how to implement call to actions and drive people to video lead magnets. Tips for traditional businesses in using messenger bots to drive traffic and engagement to marketing videos in organic strategies. Using messenger bots in sales or e-commerce and integrating video in this part of the funnel. Links mentioned in the show Organik Digital Foundations Video Course ManyChat Zapier

Philip VanDusen, Principal and CCO of Verhaal Brand Design, has over 20 years of experience in strategic branding, graphic design, and product development. He is back with us on this episode to talk about YouTube growth triggers and strategy. He shares his success journey on YouTube for both his business and personal brand. His YouTube channel has grown hugely from zero to 140,000 subscribers and 1 million views on his most popular video. In this episode Who is Philip and what led him to where he is today. The business services he offers. His journey as an “accidental” YouTuber and his strategy in content planning. How his channel engagement looked like in the early days and how long it took before his channel took off. The difference of advertising and content marketing. The story of how his YouTube channel’s performance catapulted. The strategies he’s doing and how this has impacted his business growth. Struggles he has gone through in maintaining his YouTube channel. Advice for people who want to grow their business using YouTube. Links mentioned in the show Foundations Video Course TubeBuddy FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” Philip VanDusen YouTube Philip VanDusen Website Brand Muse Newsletter Philip VanDusen Coaching Philip VanDusen Twitter Philip VanDusen Pinterest Philip VanDusen Facebook Brand Muse Interview with Ben Amos ConvertKit