Engage Video Marketing Podcast

Building a business can be tough. For many of us, particularly us creative entrepreneurs, we started our business as a way to do what we loved, and hopefully figure out a way to get paid for it. But before long it became clear that in order to build a sustainable business, and not go crazy, we need to get the right team in place around us. That team can mean staff / employees / contractors sure, but also I believe a critical ingredient to business growth team is the board of advisors you surround yourself with who are OUTSIDE of your business. And in today’s episode I’ve invited one of the members of my Strategy Board mastermind and coaching program to share his video business growth story and in particular how being a part of a Board has helped him grow.In this episode we cover:A short intro to Bill and his business.The types of clients he serves.What made him start his business.The challenges he faced in the first couple of years.The challenges he encountered as his business grew.How he addressed his challenges as he developed his video business.How being part of a mastermind meant for his business.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

One of the key changes in the world of video marketing that has emerged over the last few years has been the rise of short-form video. With all the major platforms now prioritising and focussing on short-form it really is no longer just something some businesses do, but it really should be something that all businesses are starting to embrace.And in today’s episode I’ve invited one of the world's leading paid advertising experts to the show to hear the story of how he’s adapting to short-form video and what you can learn from this.Jon is an accidental marketer and advertising educator who launched jonloomer.com in 2011 after two layoffs. He found a niche in advanced Facebook advertising beginning in 2012. His experience with Facebook goes back to his years with the NBA when the league partnered with Facebook in 2007. His business is built around educating advertisers on the tools, skills, and strategies that they need to succeed. He is now in the process of adjusting his business and brand to the ever-changing landscape, now focusing more on short-form video via TikTok and Reels, no matter how uncomfortable that may make him. He is a baseball fan and stats nerd who shares his love of the game with his three boys.In this episode we cover:The biggest shift Jon has seen in Facebook/Instagram advertising space over the last 5 years.His first impressions/thoughts about short-form videos.The hesitations as a marketer he has to go all in.What’s changed for him.What opportunity traditional businesses have with short-form video.How businesses can measure success and ROI.The things he learned as a marketer in starting on the short-form video journey. The impact he believes that short-form video platforms are having (going to have) on the advertising industry more generally. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

This might be a little controversial but hear me out. I believe that in 2023 for certain businesses LESS professional video could actually do way MORE for your business.  What I’m going to discuss in today’s episode came from a suggestion from listener Kathryn - @aguideto_socialmedia who has been struggling to convince her clients of the value of lower production value DIY videos as part of their strategy. Now, don’t get me wrong. There is absolutely a critical place in an effective full funnel video strategy for professional video production. Just as you wouldn’t try to sign write your own car, print your own business cards or sew your own staff uniforms, allocating a percentage of your marketing budget each year to professional video content is a must. However, for so many businesses there is so much untapped VALUE to be gained by embracing DIY video content across an organisation. And I feel this trend is only going to continue...If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Leverage is the key to making what you have go much further. Just like a crowbar can assist you to apply great force from a small push, leverage allows you to harness the power of good positioning and the strategic application of time and energy to move mountains.As a business owner and entrepreneur, we're often dealing with a limited  amount of resources, be it time, money or team, on our mission to change the world through our products or services.And here’s the good news, I believe one of the best ways to gain real leverage in business today is through the strategic use of video and in this episode of the podcast we’re going to explore this idea and more.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

What do 344 business content marketers think about using the power of video as we move into 2023? Well, let’s find out!In this episode, I am going to break down the insights in a recent report that was released by Content Marketing Institute in association with Vidyard. The report is called 2022 Content Marketing Video and Visual Storytelling Survey. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale. But where do sales really come from and how can video marketing influence this?In today’s episode, I’m taking things back to first principles for your video marketing, as we dissect how video can make selling easier.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Let me tell you about one of the best lessons my guest today has taught me. In order to get the best results, you need to take different actions at different stages of business.You see, often as entrepreneurs, what got us to a certain point (a financial goal, a team, a milestone) won’t be the same thing that gets us that continued progress we need.In today’s episode we’re talking about how to elevate yourself and your business and I’m excited to get stuck in.Chris is a serial entrepreneur and operates several businesses, including the VA recruiting hub, Virtual Staff Finder and the personal brand education company, Youpreneur. He is also an advisor to industry experts elevating their impact and lifestyle, while enjoying sustainable success!If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

To really stand out and differentiate as a video producer I believe that you need to be more for your clients. More than just another video producer, with a snazzy showreel and an ability to tell great stories. More than just delivering videos, but instead, be the guide to set your clients up for success through video, to reposition the value you can provide, and be seen as a trusted advisor for your clients business.This is the critical difference that becoming a Video Strategist can have for your video business and today I’ve invited Accredited Video Strategist Cassie Daniels to join me on the show to share more of your story.Cass founded Builds by Captive Media and creates strategic video content and video strategy for the construction industry.An ex corporate boss of a global top 5 company turned small business owner, passionate about helping construction industry businesses to attract their dream clients and employees through video content.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

One of the most deflating and frustrating things about creating video content is when it simply fails to get seen by the right audience, and it ends up feeling like wasted time, resources and probably money.The importance of getting video optimisation right simply can’t be ignored, and in this episode we’re going to explore the bane of many creators' existence - the algorithms.Links mentioned in the show:Episode 254 - Mastering Video Optimisation Part 1 – Audience with Ben Amos If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode, we’re going to explore the ins and outs of the first part of video optimisation which is Audience Optimisation and then in part two we’ll dive-in to the second, Algorithm Optimisation.Importantly, as you’ll discover as we go through this over these two episodes, each type of optimisation works with the other, and we need to consider both to ensure our video content is set up for success online.Let’s dive in to the first type of optimisation, Audience Optimisation Links mentioned in the show:Episode 251 - A YouTube Titles Masterclass with Jake Thomas If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer. They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action.So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode.In this episode we cover:A short intro to Casey and Bonjoro.Why most testimonials / reviews suck.What makes for an effective testimonial.Why video is more effective than text reviews.Why video quality matters.How businesses solicit quality reviews/testimonials without it seeming coerced or manufactured.How Bonjoro’s new testimonials tool supports people to do this.Where in the customer journey he recommends businesses request reviews.How testimonials can be used once we have them.How people can take a look at Bonjoro and try it for themselves.Links mentioned in the show:BonjoroEpisode 132 - How to Use Video for Conversion, Activation and Advocacy with Matt BarnettBonjoro on FacebookBonjoro on LinkedInBonjoro on Instagram  If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

There’s no ignoring the rising impact that vertical-first, short form video social platforms are having on the world of video marketing. Businesses are fast shifting their perspective of TikTok from being a teenage dancing, trend hopping, viral shopping, flash in a pan to now seeing it’s increasing value as an advertising platform with under-indexed audiences ready to target with their advertising dollar.But as video producers, how should we be thinking about advertising creative for TikTok? What role can we have in helping our clients get an ROI from the platform, and really, is TikTok the new Facebook?All that and more in today’s episode… and it’s a good ‘un. Let’s get stuck in.In this episode we cover:A short intro to Maxwell and what got him into digital advertising, specifically TikTok.What’s the opportunity right now for brands on TikTok.His recommendation for business whether to do an organic or paid strategy focus.How producing creative is different for ads on TikTok as opposed to Facebook/IG.Formula to follow for creative.The right balance between Awareness and DR on TikTok.How advertisers should deal with creative fatigue on such fast moving platforms such as TikTok.Majority on TikTok has been UGC type of content, how can a brand create content that would attract attention and sales and keep identity?How TikTok ad performance is measured. What is the contribution of that channel to all revenue?His recommendation for people to stay ahead with what’s working on TikTok (without being on the platform 12 hours every day!) Links mentioned in the show:TiktokInsiders.comUnicornInnovations.com If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Have you ever been to a library where they’ve removed the front covers on all the books?Or to a grocery store where everything is in unlabelled, brown cardboard boxes?It’s no surprise that it’s how we label and present things to an audience that can make or break its success.And when it comes to video content on YouTube, the title of the video is one of the most important things to get right.Jake Thomas is a YouTube title nerd. He's written 1,000s of YouTube titles that have generated millions of views. He runs the Creator Hooks newsletter where he breaks down why viral videos worked so you can use those same ideas for your channel. He also runs a dog blog and dog YouTube channel where he tests his title and thumbnail theories.In this episode we cover:A short intro to Jake and what got him into Youtube.Why he believes titles are so important.Which is more important - title or thumbnail.The most common mistakes people make.What ingredients make for an effective YouTube title,How often titles should be changed or test different titles and how we know when we have the best one.The difference in what works between business YouTube channels and YouTubers.How should businesses publishing on Youtube be thinking about their titles in relation to their content. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

G’day Strategists! Ben here from Engage Video Marketing joining you today with a quick podcast update.Last episode we crossed the 250 episode milestone and let me tell you right now. There is a whole lot more of the Engage Video Marketing Podcast coming your way real soon.But as of right now we’ll be on a short episode break from now until September 1st 2022 in a little over a month from now.Why? We’ll a few things really.First of all, I am deep into an exciting new brand refresh for Engage Video Marketing. A brand new website, new offers, new trainings and more all coming in the final quarter of 2022 so there is a lot of work happening right now in the background.Second, I’m working right now with the very first group of future Accredited Video Strategists who are going through my brand new accreditation program and I’m focussed on giving them everything right now towards their success in the program.And finally, I’ve got a schedule of incredible guest and episode topics that we’re going to dive in to right here on the show from episode 251 and onwards, and I’m going to be working over the next few weeks to get those episodes ready to go for you, to better serve you in your development as a confident video strategist.In the meantime, however, do not be a stranger. I want to hear from you on topics, guest ideas and what you need help with in the world of video marketing for business. So shoot me an email [email protected] or join me in the DMs on whatever social channel floats your boat. I want to hear from you, and make this show the most valuable show in your podcast feed each and every week when we return.And don’t forget, if you are ready to start your journey right now as a confident video strategist you can get access to my brand new Video Strategist Masterclass program over at engagevideomarketing.com/vsmSo for now, until episode 251 at the start of September, thanks for listening and I’ll be back with you real soon.

No matter what stage you are at right now, getting super clear on what your business is and who you want to serve is a critical foundation for business planning and ultimately success.And, as a Video Strategist, our role for our clients is often to help them gain this clarity too.And it all starts with a hedgehog.Recently in my Accredited Video Strategist Program, we’ve been working a lot on gaining clarity on audiences and particularly positioning our Video Strategy businesses in the right way for the right types of clients, and it’s really interesting to me how we all have different views on the type of business we’re aiming to build and who we are wanting to work with. But let me tell you, the clarity, and growth from that clarity that is coming out through the program over the last few weeks has been seriously awesome to see.So in this episode, I’m going to share with you an approach you can take to getting super clear what your business is all about, and in particular what type of clients and projects you will want to attract to work with you.In celebration of 250 episodes of the podcast, take a screenshot of your review, and email it to [email protected] and we’ll hook you up with a surprise bonus :)If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Have you ever wondered what it takes to build an audience, and then a business using TikTok?The fact is that the idea of what a social media influencer is today, is quite different to the early days of influencers and the path to building a business based off you, your content and your personality is available to everyone.But there is some secret sauce and that’s what we’re going to learn more about in today’s episode.Known as ‘That British Girl’, Jordana Grace is a Comedy Content Strategist. She’s a writer, speaker, comedian and amateur croissant connoisseur. She continually pursues her love of making people laugh, spending her days highly caffeinated creating comedic masterpieces for various brands and charities through her own company. She is also incredibly humble.On TikTok, her series ‘Things they should tell you before coming to Australia’ has become an international hit with tourists and Aussies alike. And even created a course on ‘How to move to Australia’, to help people around the world move to paradise. The Australian public has embraced her dry British humour with open arms, even though she keeps questioning their ways. As that British girl in Australia, she’s living her best life. Whether that’s looking for a husband without a mullet (dramatically decreasing the list of potential Aussie suitors) or searching for that perfect croissant – it’s safe to say she’s made a home down under.

In 2021, TikTok overtook google.com as the most trafficked site on the internet. And unless you’ve been firmly stuck with your head in the sand over the last 12 months particularly, I’m sure you recognise that TikTok simply can’t be ignored in a video strategy today.But is it really still the wild wild west of social media platforms? How can “real” businesses use TikTok to drive genuine business results. How is TikTok paid advertising something that we should be paying attention to?I know you’ve got questions about TikTok,I know I do! So in this episode, I’ve invited an expert TikTok marketer to share more. He even co-wrote the book about it.In this episode we cover:A short intro to Dennis and what he does.When TikTok first came on his radar.His early impressions of the platform.Where he feels TikTok is at right now as a business/marketing tool.You co-authored a book “Tiktok Advertising: How to Access 1 billion people in 10 minutes”  - bold claim… is it really 10minutes?TikTok organic or TikTok advertising - where should businesses start?How is the mindset or approach for businesses different on TikTok vs legacy social platform?Algorithms?Trends?Ad types and strategy? Links mentioned in the show:The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

You know how powerful story is in marketing. You’ve heard it before I’m sure, that storytelling allows for deeper levels of communication and connection than any other form of marketing.But for many brands and businesses I believe there is still a real struggle in working out how to find, and communicate their brand's story in a way that actually connects with their ideal audience and leads to tangible business results.So in today’s episode I’ve invited brand storyteller, and creative agency owner Shannon W Williams to the show to talk about just that.Shannon W. Williams is the Principal and Lead Creative at 10 SPEED Studios - a boutique creative and brand development firm based in Columbus, OH, USA - serving the solopreneur and small business.Shannon is also a Storybrand Certified Guide and importantly a true practitioner of story and branding as it applies to business.In this episode we cover:A short intro to Shannon and what he does.What’s wrong with how most businesses position their brand.The difference between forgettable brands and outstanding brandsHow can brands use story over and above simply telling their story.Where do many businesses struggle when it comes to applying narrative frameworks into their messaging and marketing?How does this relate to content?What can agency’s learn from this to better serve their clients through the content we produce?A case study of a brand refreshed with a better, clearer story.Links mentioned in the show:10speedstudios.com If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

You know what? You’re an entrepreneur and what that means is, you see opportunities. But let me ask you, are you seizing those opportunities and building the business that you want?The fact is that this year, right now the opportunity for building a digital product business, or an online course is ripe and ready for you, and in this episode I’m bringing back a highly sought after episode from last year with my business coach and mentor James Wedmore to learn more.→ Join the free training The Rise of the Digital CEO starting this Thursday 2nd JuneJames Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library.Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Inner Circle.When James isn't working, he can be found hiking, flipping homes for Airbnb, or off-roading through the rocky terrain of Sedona. His motto is simple: Work hard, play harder!In this episode we cover:A short intro to James Wedmore and what he does.What’s happened over the last 12 months and what’s got him fired up in life and business right now?The opportunity right now in 2021 for those with expertise in taking their business online.What is holding people back from making the move?The ingredients for a successful digital business?The things that he sees in 7-figure digital CEO's doing differently than struggling entrepreneurs.What is the 3 part live training coming up, who is it for and what can people expect from it.Links mentioned in the show:Episode 149 - Building a Business By Design with James WedmoreThe Rise of the Digital CEO  If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode, I am going to share with you the audio from a full video strategy one on one introductory training that I released over in my YouTube channel this week. As I run you through really some clarity on what is the opportunity for you as a video producer as you transition to becoming a confident video strategist in 2022. What does it look like to start to reposition yourself as a video strategist for your video production clients? It’s a journey that I know you’re going to enjoy once you embark on that journey and the next step for you is to stick around for the rest of this training  in this podcast episode. In this episode we cover:Why just being GOOD AT YOUR CRAFT is no longer enoughThe difference between Video PRODUCER and Video STRATEGISTA brief background about myself, BenI Was Failing My Clients...3 Things I Now Know about Video for BusinessYour Role As a VIDEO STRATEGISTThe 7 Elements for Effective Video StrategyDo you want to learn how to go from just another video producer to a confident video strategist, to get better results for your clients and grow your video business? Well, the 100% free Video Strategy for Video Pros Live Training Series is starting next week. Register now at https://engagevideomarketing.com/freetraining  If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Have you ever found yourself sucked in by Watchbait on facebook?Wait, what?  What is watchbait anyway? It sure sounds dodgy, and if so, what is Facebook or Meta doing about it?A few weeks back Meta announced a crackdown on these tactics, and although it’s about time, I’m not exactly sure that they are going to be able to get on top of it. And in this episode I’ll explain why.

About 2018/19 I first started paying a little bit of attention to this thing called the Blockchain. Didn’t make a lot of sense to me, but I’m usually keen to understand new technology so I jumped in and tried to make what sense of it I could. I even bought a little bit of bitcoin back when it was around 3-4000. Today, it’s over 50K. That was it though, and I didn’t really do much more, until mid-last year I first started hearing about this thing called Web3, and non fungible tokens, people like Gary Vee speaking launching NFTs and I realised maybe this is something to pay more attention to.And over the course of this year so far I’ve begun (only just) to realise the big shift that decentralisation and blockchain technology is going to have on, well, everything.Including video production and marketing, so that’s where I want to go with you today. I’m seriously fired up for this conversation you’re about the hear. As I think, regardless of how deep you are right now in this space, this conversation is going to open up some new ways of thinking for you and begin to paint a picture of what is about to come.You do not want to skip this episode.In this episode we cover:A short intro to Mitch Jackson and what he doesWhat is Web3.0How has this shift in technology changed the way he’s doing business.What and where is the Metaverse.How he thinks Web3, Blockchain and the metaverse change the way video and content marketing, and operating a creative business is currently thought about.How listeners who are keen to be ahead of the adoption curve should take action today.The effect on traditional advertising.How video producers could get paid.Links mentioned in the show:Mitch’s socials and newsletters - https://linktr.ee/mitchjacksonManeuVRIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

We all want the videos we produce to actually get results for our clients right? Well I know, and I think you do too, that one of the most frustrating things as a video producer is when we hand over a video we’re super proud of, the client is happy but then…nothing. We have no idea how it went, or what results it led to for the business?In this episode let’s talk about measuring video success, even when you can’t see the data.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Yesterday, in a 1:1 coaching session with a member of my Strategy Board mastermind group a fairly common question was raised, and its one I’ve heard again and again from fellow video producers and in fact any business that we are helping… and that question is… how can I get clear on my niche, And THEN … how can I communicate it to my target audience with the right messaging. Well, keep listening my friend. Because in this episode I’m going to share two super high value resources that you need to answer this question for yourself.Join James Wedmore's Nail Your Niche special training here https://www.engagevideomarketing.com/nicheOr download the worksheet for the 1-4-1 Method here https://www.engagevideomarketing.com/141method-worksheet

In today's episode of the Engage Video Marketing Podcast, I am answering your question about starting a YouTube channel as a video production company. Let's dive in.In this episode we cover:Should I start a YouTube Channel as a video producer or video strategist?What content should I post to the channel?Links mentioned in the show:Episode 165 - YouTube Programming StrategyIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

When you’re just starting out as a video strategist, often one of the hardest things to do can be shifting the conversation with your clients, getting them to view you differently from maybe the video producer that you’ve been in the past. In this episode of the podcast, I’m going to share with you 3 quick and easy ways to monetize yourself as a video strategist right from the start. In this episode we cover:Offering add-ons and upsellsVideo training and consultingLeading with value in sales conversionLinks mentioned in the show:engagevideomarketing.com/chatIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Here’s the thing, people make connections with people - not text. And for any business that is built around a team, community, or serving an audience making those connections easier, and more human is critical. So, the question is then, why is so much of our digital communication done through text? As humans we’re simply more ourselves, face to face, so why can’t that be the norm online?Tim is an absolute legend in the world of YouTube strategy helping his clients organically earn over 15 billion views and 61 million subscribers. He has been featured by Fox, Forbes, BBC and even YouTube. Josh Little is a teacher turned serial tech entrepreneur with quite a track record–two exits in the first five years, four successful tech companies, and now hundreds of millions of users.  He’s currently on a mission to bring more connection and community in the world with his latest product, Volley–a video messaging app.In this episode we cover:The downside Tim sees in communicating via email, slack, and zoom. What changed when he first discovered Volley, and asynchronous video messaging.What problem is Volley setting out to fix?A description of the platform, and how people are using it.The challenges that come up when teams or communities adopt video in this way.Why is this way of communicating better.How Tim sees Volley making a difference in his business moving forward.Is now a ‘perfect storm’ kind of situation that makes Volley a no-brainer? (pandemic, shift to remote teams, acceptance of video comms, desire for human connection)For business owners (not creators or coaches), what opportunity is there for Volley?What’s the roadmap? What’s coming down the line for Volley and why should listeners jump in now?Where people can get started with Volley to get more comfortable.Links mentioned in the show:Episode 99VolleyApp.comTimSchmoyer.comJosh on LinkedInTim on LinkedInIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

When it comes to growing a video marketing business or any business for that matter, there really are only 5 key numbers that you need to be focused on. In this episode of the Engage Video Marketing podcast, I am going to break down each one of the five.In this episode we cover:5 ways to grow your businessNo. of LeadsNo. of CustomersNo. of TransactionsAverage $ SaleProfit MarginLinks mentioned in the show:Strategy Board MastermindIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode we’re going to be exploring what it really takes to scale a creative business, and importantly what is holding many of us back. And let me tell you, there was so much shared in today’s interview that I resonated with so deepling in my own business journey, so I reckon there will be a thing or 7 that you’ll resonate with too.Den Lennie is a coach who helps video business owners reach 6 and 7 figures in their business. This allows them to create the life they want on their terms only working with great clients who collaborate and pay them what they are worth. In this episode we cover:A short intro to Den Lennie and what he doesThe biggest thing holding back creative business owners from having the business they wantThe unique struggles across creatives and why.As a coach, what are the first things that he looks at or needs to understand in a business to identify potential areas for growth.How he sees the concept of “Next level, next devil” playing out when businesses begin to scale.The endgame for creative businesses and exit opportunitiesLinks mentioned in the show:Episode 105 - How Systems Supercharge Your Business with Den LennieDenLennie.comHow to Make Your Vision Board Become Reality!If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Creating a video marketing plan for business shouldn’t be complicated, but it should be necessary. In this episode of the Engage Video Marketing Podcast, I’m going to share with you a simple way to create a video strategy or video marketing plan for a business in 7 minutes. In this episode we cover: The 7 Minute Video Marketing Plan:Audience - Who are you trying to reach?Goals - What are you trying to achieve?Content - What do they need from you to take the desired action?Distribution - How and where will you reach them with your videos?Optimization - What steps will you take to maximise the success of your videos when published?Metrics - What are your measures of success for this plan?Production - Based on the above, what videos will you make and how?If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

If you listened to last week's episode, you would have heard me talking about B2B video marketing trends for 2022 and particularly how this can potentially add to what we can offer our clients as video producers and video strategists to grow our businesses and grow our clients businesses this year. So in this episode, I thought, what better way to follow on from a B2B video marketing episode than to talk about what I'm seeing in B2C video marketing.In this episode we cover:Short form videosShoppable videosLeveraging Micro InfluencersAuthenticity and Transparency - increasing focus on social responsibility and human connectionLong Form VideoJoin our conversation at Online Video Strategy Community on Facebook.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Are you looking for ways to better leverage video in your B2B marketing and sales in 2022? Well, I’ve recently come across an infographic from Vidyard and it’s called The Roadmap to Using Video in Your ABM Strategy or Account Based Marketing Strategy and it got me firing on all cylinders so I want to jump on and record this episode live on YouTube and it’s also episode 233 on the Engage Video Marketing Podcast to share more about the information in this infographic and what it means particularly for video producers and video strategists. So, let’s get into it.In this episode we cover:A detailed explanation of each section of the infographic:Video for Cold OutreachVideo Email NurturesRetargeting Accounts with VideosScalable Types of VideosAccount-Level Personalized VideoCustomized PlaylistsGifting and Direct Mail VideosFollow-up Demo VideosMarketing Produced VideosLinks mentioned in the show:The Roadmap to Using Video In Your ABM Strategy [Infographic]Join our conversation at Online Video Strategy Community on Facebook.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Kris Ward is the leading authority in leveraging your time and scaling your business.  Kris is the founder of the Win The Hour, Win the Day philosophy.  After the loss of her husband, Kris returned full-time to her work as a marketing strategist.  She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.   Kris helps entrepreneurs create: their W.I.N Team (what is next) so they can get to “what is next”Implement the 60/40 WIN Formula so they can be in execution mode 60% of the time. (Execution equals revenue!)Kris has shared the stage with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co Author and Joe Theismann - NFL All star and commentator to name a few.  Kris has also featured on award winning podcasts, radio and TV shows.You can hear Kris on her own podcast - Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now!

Mastering YouTube is both an art and a science. My guest today has spent the last 15 years deep in the platform and is now directly responsible for over 62 billion video views across his many channels. From this ‘in the trenches’ experience he believes that there is a formula for success on YouTube, so much so, he even wrote a book on it.Derral Eves is a YouTube & Audience Development Strategist, Professional Speaker, & Consultant. He is the executive producer of the Hit TV show The Chosen.  He is also the founder of VidSummit.

How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, and simply letting the rest pass you by?The fact is that understanding the data, and setting things up to effectively measure and interpret that data can be your video marketing secret weapon. So this is an episode you won’t want to miss.

In this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor?Do all corporate videos basically fit the same mold?My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault’s goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn’t helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan.

Have you switched your profile to LinkedIn Creator mode? What is even a Creator mode anyway and why should you consider switching LinkedIn to Creator mode? All that and more in today’s episode.In this episode we cover:What LinkedIn Creator mode is.What it means for your profile.How you can benefit from it and grow your network.A quick run through on what you can expect when you switch on the LinkedIn Creator mode.Join our conversation at Online Video Strategy Community on Facebook.

As a video producer, should we be working to grow our own YouTube channel? And if so, what should we be publishing in order to actually grow our business?That’s the conversation we’re having today with the owner of a successful video production company who has also built her own channel to over 110K subscribers, and as a result, business is booming.When Jenn Jager started Plum Productions Video, she had a vision: a woman owned business where projects began with a collaborative spirit between creatives and clients.   In the past decade, Plum Productions has grown into one of South Florida’s busiest production houses, with clients ranging from SAKS 5TH Avenue, Newell Brands (makers of Oster, Mr. Coffee, Sunbeam and others), and the University of Michigan.In 2018, Jenn started her own YouTube channel where she gives tips on video marketing strategies. Her audience has swelled to 100,000 subscribers from every corner of the world.  In March of 2021, she launched a new channel, “Jenn Jager Pro Tutorials” which is solely focused on helping editors sharpen their Final Cut Pro and Apple Motion skills.

In this episode I’m going to be sharing more about my experiences in a formal mastermind environment and why I genuinely believe that EVERY business owner, regardless of where you are at in your business right now, should be in some sort of mastermind, whether paid or informal. So let me introduce you to our guest today. Wade Grundon, Head Business Coach at Entrepreneurial business school.Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication. Wade is a person who thrives on dealing with people and making a positive impact on their lives, his mission is to inspire people to achieve more. He has been in the front line of many companies managing and improving sales, be that one of his own 7 businesses or one of the 100’s of businesses he has directly consulted to over the past 15 years. With a straightforward sales philosophy, Wade believes that selling is about removing risk for a buyer and providing them a product or service that helps them achieve what they need. A natural motivator, Wade’s strength is in growing and energising sales teams to become more successful, specifically in B2B and B2C direct sales.

Released on November 25, 2021 Mr Beast’s video “$456 000 Squid Game in Real Life!” is smashing YouTube records, exceeding 30M views in the first 24 hours. It puts this video in a realm previously only known by major music labels and music videos on the platform.As of the recording of this podcast just one day later, the view count sits at 49,398, 263… wait… hang on. Just refreshed the page and it’s now over 50M views in less than 48hrs. So in this episode of the podcast I want to share for you my take on what any video strategist or YouTuber can learn from this video's success. Keep listening.

G'day Strategists. A quick announcement that doors are now open (for the last time) to enrol in the Online Video Strategy Blueprint Course. Learn more now at https://www.onlinevideostrategyblueprint.com and join before doors close this coming Monday.

In today’s episode of the Engage Video Marketing podcast, I’m going to share with you simple steps that you can take to get started as a video strategist today. In this episode we cover:5 Steps to Get Started as a Video Strategist1 - Start and grow in confidence over time2 - Be a Student of Video Marketing3 - Be a Conscious Consumer of Video Marketing4 - Lead with Value and your existing clients first5 - Eat Your Own Cooking

In today’s episode of the Engage Video Marketing podcast, I’m going to be exploring this concept of a ‘video first’ way of doing business with my guest, Paul Mortimer. Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication. A little more about Paul:Has risen up the ranks from Content Marketer to Head of Growth over 6 years at award-winning HubSpot agency Digital 22 and forms part of the agency's Leadership TeamHosts ‘VIDEO FIRST’,  Digital 22’s specialist video podcast covering topics like creating videos on a budget, using YouTube for your business, and growing your podcast production value Has written and presented extensively on content marketing Helps to lead a team of over 45 in-house marketers, copywriters, designers and developers who are experts in inbound marketing and know HubSpot’s platform inside-outIs driving a video-first approach for Digital 22 and all of our clients In a previous life, worked as an English Literature teacher as well as a freelance writer and photographerJoin our conversation at Online Video Strategy Community on Facebook.Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Stock video, how do you feel about it? For many creatives thoughts quickly jump to generic, smiling, corporate boardrooms with just the right pinch of racial and gender equity or sunlight filled family rooms, with children perfectly dressed in pastel colours unwrapping an adorably cute puppy on an indistinguishable birthday.You know the type and there is a certain stigma associated with stock video I’m sure you’ll agree.  But in 2021 and beyond, how is the stock or footage licensing industry changing? And what does that mean for video creatives like us? Well my friend that’s what we’re exploring today in episode 222. Daniel McCarthy is the co-founder and CEO of FM, the parent company behind licensing companies Filmsupply and Musicbed. After serving as an advertising creative director, he launched his own production-focused agency.Leading his team’s day-to-day work, Daniel grew frustrated with the process of finding and clearing great music and footage. The problem: High-quality songs and clips were often tangled in red tape while the most readily available assets were subpar. He believes creatives shouldn’t have to choose between these two underwhelming options.Daniel co-founded FM with the goal of representing the world’s best music and footage in order to empower creatives shaping culture through their work in television, film, and advertising. Today, Filmsupply and Musicbed collaborate with top agencies, brands, production houses, and studios around the globe to help bring their visions to life.Both Daniel and FM alike place high value on art, creativity, and people.

In today’s episode we’re going to chat to a fellow video strategist to find out more about how she and her partner have been developing their agency over the last few years in Armenia.Anush Mnatsakanyan is the Co-Founder and CEO of Burnwe, a video marketing agency. Burnwe is specialized in creating digital videos of all types and formats: from animated explainers to app tutorials, demo videos, and social media ads. With Anush’s leadership, today Burnwe cooperates with various international IT companies and startups from all over the world. She is an expert in the video marketing industry consulting and helping tech companies to develop an effective video marketing strategy and successfully market online. Anush and Burnwe combine the best practices of video production and video marketing to give companies exposure and results. Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email [email protected]

In this episode I’ll be sharing with you three main tactics you can consider using or implementing for your clients to help gain a clearer insight into your audience backed up by real data. And let me tell you, there’s a saying that goes something along the lines of  “The data never lies” and this couldn’t be more true for an online video strategy.Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email [email protected]

Branding is one of those concepts that as business leaders and marketers we understand is a thing, and we get that it’s important, but have you really ever thought about how to define what branding actually is?A quick google search will turn up a massive variety of definitions from design functions, to emotive responses and other more intangible ideas of what branding means.So to dive deeper into this idea, and in particular to explore the role of video in the world of branding I’m excited to introduce you to my guest today, a brand strategist from Boulder, Colorado with an interesting history in the film industry.Marc Gutman is a storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories. Marc held several positions in the story business. He served as Story Editor for Oliver Stone’s Illusion Entertainment, and wrote stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado. Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition. Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents.Marc is on a mission to help the world après… one brand at a time. He is also the host of the Baby Got Backstory podcast; delving into the story behind great brands such as Priceline.com, Patagonia, Ugg, Build-A-Bear Workshop and Kswiss. 

As a smart video marketer, looking for ways that we can help our clients understand the real ROI (return on investment) of the work that our videos are doing for their business is critical. But when we think about data, analytics, it can be seriously overwhelming. So in this episode, my guest is going to help us tame the analytics beast. Let's get into it.Brie E Anderson is a self-proclaimed analytical nerd with a soft spot for strategy. With over 10 years in digital marketing, Brie has worked with businesses of all sizes to create integrated digital marketing strategies that move the needle based on research and analysis. Today she is the owner of BEAST Analytics and a regular contributor to industry publications such as Moz and Search Engine Journal.

When it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how can we maximise that space in order to set up our videos for maximum success?

As a content creator, once you’ve been at it for any length of time the fact is that you’re likely to be metaphorically sitting on an untapped resource. Videos, podcasts, workshop recordings, past episodes all of that content, when categorised, transcribed, sorted and repurposed can be a massive asset to your content machine for your brand or business.But if the thought of all that work leaves you wanting to stick your head in the sand then you’re going to want to listen to this episode as we explore how to leverage the power of artificial intelligence to supercharge your content creation.Try Sonnant https://www.engagevideomarketing.com/sonnantUSE COUPON CODE 'AMOS1' for 50% OFF YOUR FIRST PAYMENT