Why You Need ‘Video First’ Approach to Business with Paul Mortimer
Engage Video Marketing Podcast
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Show Notes
In today’s episode of the Engage Video Marketing podcast, I’m going to be exploring this concept of a ‘video first’ way of doing business with my guest, Paul Mortimer.
Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication.
A little more about Paul:
- Has risen up the ranks from Content Marketer to Head of Growth over 6 years at award-winning HubSpot agency Digital 22 and forms part of the agency's Leadership Team
- Hosts ‘VIDEO FIRST’, Digital 22’s specialist video podcast covering topics like creating videos on a budget, using YouTube for your business, and growing your podcast production value
- Has written and presented extensively on content marketing
- Helps to lead a team of over 45 in-house marketers, copywriters, designers and developers who are experts in inbound marketing and know HubSpot’s platform inside-out
- Is driving a video-first approach for Digital 22 and all of our clients
- In a previous life, worked as an English Literature teacher as well as a freelance writer and photographer
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