Engage Video Marketing Podcast

Ian Anderson Grey, a live video consultant and founder of Seriously Social and The Confident Live Marketing Academy, joins us in this episode as we discuss the benefits of live video for our business. He shows us how to be more confident, get over our fears, and take a strategic approach in using live video. In this episode The story of how Ian got into the space of live video. Why should business owners should consider live video? Common fears that hold people back from making live videos and how to overcome these. Ian’s advice for people who are self-critical about themselves and have easily given up on the idea of going live. Helpful tips to become confident about delivering your messages on live video. What do we need to prepare in the technical side of things when going live? Tips for engaging people in the right way. The future role of live video in the digital space. Links mentioned in the show Ian Anderson Grey LinkedIn Ian Anderson Grey Website Confident Live Marketing Jumpstart - Facebook Group Confident Live Marketing Academy Community Speedtest.net Rode Microphone Be Live Ecamm Live Wirecast OBS (Open Broadcaster Software) vMix ManyChat Engage Video Marketing Foundations Course Convert Kit

I share with you my presentation “From Storytelling to Selling - Building a Full Funnel Video Strategy” at the Click, Engage, Convert Conference on this episode. I discuss the power of understanding video from a funnel perspective, understanding where you can map the video content that you’re creating for your brand or business and aligning this to the customer at the right time to buy from you. In this episode What is the Click, Engage, Convert Conference? The critical aspects of video content. What is the democratization of video production and what results has it brought about? The importance of creating a strategy for content. The basis of a good customer funnel. How to apply “see, think and do” to your business goals perspective. The need for knowing who you’re selling to. Discussion of a full customer funnel and the 3 main goals for a video marketing strategy. How can you tell good stories through the 4 P’s? A sneak peek into Episode 67 Links mentioned in the show Engage Video Marketing Community

In this episode, I share with you 6 cloud-based tools that are critical to my video marketing business. One of the key benefits of these tools is that it can be accessed anywhere. Listen on to learn more information about the tools, their use and how these can help improve your business. vidIQ Vision vidIQ Vision is a Google Chrome extension that provides insights into YouTube data that is not visible in the normal YouTube Interface. It provides suggestions and tools to help you better optimize your videos on YouTube. Keywords Everywhere Keywords Everywhere, a Google Chrome extension, is a free SEO keyword research tool that shows you useful Google keyword search volume and cost-per-click data across multiple websites. Rev Rev is a human transcription and captioning service that costs USD $1 per minute that offers reliable services with fast turnaround times. Frame.io Frame.io helps businesses seamlessly share created video content with clients for their review, comments, suggested changes and deliver the video to clients in a fast and secure way. Artlist Artlist provides high quality music licensing from the best musicians around the globe. They offer direct and unlimited access to their entire catalog of inspiring music for a single annual subscription fee. Convert Kit Convert Kit is a simple, easy to use and powerful tool that helps you grow one of the most valuable parts of your business - your email list.

String Nguyen, our guest on this episode, is a new kid on the video platform block who launched herself on the LinkedIn platform just last September 2017. She is a LinkedIn video success story who was recently recognized as a top voice on LinkedIn and nominated for 30 under 30 Forbes Asia. We talk about approaching the native LinkedIn video platform successfully and explore ideas on how to establish a solid personal brand, be yourself, and stand out while remaining human. In this episode How String Story started and what led her to the world of digital marketing, particularly LinkedIn Video String’s video journey and the platforms she used How she built an authentic personal brand The opportunities she saw in LinkedIn Video String shares her LinkedIn content plan The importance of having clear KPIs when building your channel What is personal branding? String’s mission and the kind of influence she wants to make Tips on launching video on LinkedIn - how to overcome fear, create effective content, and get people hooked How to move people from engagement to a monetization funnel The future of LinkedIn video Links mentioned in the show String Nguyen LinkedIn Stringstory Website Master Your Video Convert Kit Ben Amos LinkedIn

In this solo episode, I share with you 5 important steps that you need to do to position yourself as an expert in video. In this episode The importance of positioning yourself as an expert in business and video Some key questions you need to ask yourself to know your “why?” The things you need in your video strategy to succeed What makes clients engaged and loyal to one brand over other brands Why do you need a video mission statement and how to do it Steps to consider to understand and decide on the video platform you want to use The need for adding value to your content How to develop a compelling call to action and some examples Links mentioned in the show Simon Sinek - Start with the why Free Foundations Video Course The 6 Principles of Persuasion by Dr. Robert Cialdini

In this episode I am joined by Brian Fanzo, founder of iSocialFanz, to talk about engaging with millennials in your marketing and video. Brian inspires, educates and motivates businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennial and Gen Z consumer. iSocialFanz has helped launched digital and influencer strategies with the world’s most iconic brands like Dell, Adobe, IBM, and SAP. He has 2 podcasts, FOMOFans and SMACTalk, and has traveled to over 70 countries to speak in many of the world’s largest events including South by Southwest, Social Media Marketing World, and Mobile World Conference. In this episode Brian’s story and what led him to the world of digital marketing and social media, particularly his interest in exploring how millennials and Gen Z are engaging on these platforms The problem with reaching Millennials today How brands can strategically approach the idea of building relationships with prospects in their channels Relatability as the future of marketing Examples of what big and iconic brands are doing right and wrong How experience plays a part in marketing to millennials What Brian says to convince companies to invest on hard to measure strategies and help them understand how these will sell their stuff Thinking strategically and investing time and effort to use video The message of Brian’s upcoming book, Push the Damn Button, and the impact he wants to have in the world through that Learning by doing and making mistakes Creating content and video that is valuable to companies with many regulations How people who push the button make mistakes Brian’s advice in using platforms to reach your target audience Links mentioned in the show FOMOFanz Podcast SMACTalk Podcast iSocialFanz Website iSocialFanz Twitter iSocialFanz Facebook iSocialFanz Instagram iSocialFanz Snapchat Brian Fanzo LinkedIn Brian Fanzo YouTube <span style=...

In this episode, I talk to Paul Ramondo, digital marketing speaker, content creator, Facebook ads expert and founder of Remondo Media, and we explore everything about video in Facebook ads. Paul will walk us through how to set up an entire Facebook video ad funnel. Remondo Media is a boutique digital shop that works with clients like Porsche, Red Bull, Choice Hotels and Australian Sports Nutrition. He also teaches entrepreneurs how to generate leads and sales using Facebook ads and Digital Marketing Funnels via his e-Learning company, funnels101.com In this episode How Paul started in digital marketing What fires up Paul in his job Where businesses are failing when using Facebook for their brands The importance of testing content to see what works for you How businesses are wasting money on Facebook ads Pros and cons on using video in Facebook ads The definition of funnels and a walkthrough of a Facebook video ad funnel example How to create split tests for your videos, headline and copy Step by step creation of an ad campaign on Facebook How to customize thumbnail construction for video ads Convert people from awareness to lead by creating a lead gen ad campaign The importance of split testing in running ads Difference of content vs lead ads Retargeting and remarketing ads Relevant scores and how to increase it Tips for people considering running Facebook ads for the first time Sneak Peek of Episode 62 with Brian Fanzo Links mentioned in the show Paul Ramondo Paul Ramondo Facebook Paul Ramondo Instagram Paul Ramondo YouTube Funnels 101 Rev Transcription Facebook Text Overlay Free Foundations Video Course Convert Kit Episode 61...

In this episode I talk to Hope Horner, CEO of Lemonlight and a three-time entrepreneur that has been featured in Inc.'s Top 25 Entrepreneurs to watch in 2017, Entrepreneur's 11 Marketing Experts that Could Changes Your Business, and Pepperdine’s 40 Under 40. Lemonlight is an LA based business that produces and distributes branded video content at scale. In this episode, we explore how the business industry is changing as a result of brands and businesses changing requirements for more video - faster and at a larger scale. In this episode What led Hope into Lemonlight and the world of video marketing Lemonlight - what they do, how and when they started The biggest shift that online video has undergone in the last 5 years Video as an effective medium and an important part of the digital marketing mix of businesses today Challenges for businesses and how they can successfully cut through the noise How video fits in the full funnel video strategy Hope’s take on the delight stage of the strategy The biggest mistakes businesses make in their strategies The advantages of the ease of producing and multiple ways of distributing video content Why commercials have been so effective through the years How traditional agency models are changing today Lemonlight working directly with businesses and agency partners Hope’s tips on the first steps to start using video effectively in business The role of video producers in creating strategic videos The future for online video marketing and production quality element of video Hope’s thoughts on how to start on video marketing Sneak Peek on Episode 61 with Paul Remondo on Facebook Advertising Links mentioned in the show Hope Horner LinkedIn Lemonlight Website Lemonlight Facebook Lemonlight Twitter Lemonlight LinkedIn Lemonlight Vimeo 30 Video Ideas...

In this episode I talk to Justin Brown of Primal Video, and we talk about how to approach your YouTube channel strategically to grow your audience and maximize your impact. Primal Video, composed of Justin and Mike Brown, has grown their YouTube subscribers to over 150,000. He has also been working with entrepreneurs to create marketing videos and it is from here that Primal Video was born. The business’ mission is to help entrepreneurs produce their own video content effectively with the tools they have at their disposal. In this episode Justin’s story of how they started on YouTube and the content they release on their channel The growth they’ve had on their channel How they identify which content to make and release Where they got their drive to create content for their audience How YouTube works and the importance of keywords, titles, descriptions and branding on videos Creating YouTube content that people are searching for YouTube Algorithms How consistency helps you create a successful channel Strategy and planning behind your content Monetization of videos on YouTube and the importance of having other options for monetization outside the platform Building an email list from YouTube Session Time metric on YouTube and how it helps your channel and content What leads to the growth of subscribers on the platform Analyzing stats, updating and optimizing links on on videos using Tube Buddy or VidIQ extension on chrome Importance of the Community aspect on your YouTube channel The goals of Primal Video How to use YouTube effectively for your business and concrete examples to learn from Sneak Peek on Episode 60 Links mentioned in the show Primal Video Website Primal Video You Tube Justin Brown LinkedIn Justin Brown Instagram Justin Brown – Primal Video Facebook Free Foundations Video Course Engage Video Marketing - Twitter Engage Video Marketing - Instagram Engage Video Marketing - Email Episode 59 Details <a...

In this episode, I share with you my full funnel video strategy framework which has been a game-changer for our business and the clients we work with. This has been the heart of my online video strategy agency for the last 3 years. In this episode What is the Full Funnel Video Strategy Framework? Simon Sinek - Start with the Why: Golden Circle Principle The idea of a marketing funnel 4 Main Goals of the customer journey and aligning these stages to the different parts of the funnel The 4 areas/stages to focus on, what it is and your goals for each stage: Awareness Phase - Emotional end, Consideration Phase, Purchase Phase - Rational end, Advocacy Stage 4 Goals: Brand Positioning, Social Engagement, Conversions, Delight Sneak peek on Episode 59 about supercharging your YouTube channel growth with Justin Brown from Primal Video Links mentioned in the show Facebook - Online Video Strategy Community Simon Sinek - Start with the Why Foundations Video Course - 3 Part Video Series

In this episode, we engage in conversation with Emery Wells, CEO, and Founder of Frame IO In this episode What led Emery to build Frame IO and how he found the need for this type of service Workflow of creating videos before Frame IO Starting the business and the problems they wanted to address with building this Userbase of Frame IO Future of the business of video changing The importance of collaboration How Frame IO helps in streamlining processes Example of how Buzzfeed’s workflow is improved by using Frame IO Where are they taking Frame IO, what's next for the platform and how is it going to help evolve the creation of video production The future of video on digital platforms Ideal users of Frame IO and their pricing Links mentioned in the show Frame IO - engagevideomarketing.com/frame Email [email protected]

In this episode, we engage in conversation with Jeff McMahon, a personal trainer who’s taking personal training virtual. In this episode How Jeff started with personal training and virtual personal training What is virtual personal training The typical video and communication set up for the personal trainer and client Challenges with training virtually Marketing the business services through video and what works best for Jeff The kind of videos Jeff makes for his marketing The future of the personal training industry More details about the new women’s only virtual bootcamp Testing the waters with email workouts Advice from Jeff to people on potential fears to bringing their services to the virtual space Maximizing your effectiveness through video Links mentioned in the show Reevio Free Foundations Video Course Total Body Construction

My guest today has grown his bricks and mortar Physiotherapy practice from 1 location to now 5 thriving locations in his local area, and one of the key drivers of this success he attributes to video marketing. Jack O’Brien is the owner of Terrace Physio Plus based throughout the Newcastle area in NSW, Australia. He’s been known as the bearded physio (which if you jump on his website you’ll quickly understand for yourself!) and it’s thanks to his consistent and strategic implementation of video content that is designed first and foremost to be ‘helpful’ content for his audience - that has catapulted his business over the last few years. Jack also now works with other health practice owners to help them grow their businesses through his latest work coaching under the name Clinic Mastery. In this episode Jack's story, growing and expanding the practice Understand about where bricks and mortar practices are struggling when it comes to engaging audiences online The role content marketing and video has played in his business Jack’s workflow and approach to producing and repurposing video for his business What content marketing and video has led to in actual business growth Some of Jack's practical and actionable advice to inspire others in physical bricks and mortar or local business. Links mentioned in the show Terrace Phyio Plus Clinic Mastery Jack on Instagram

In this episode, I talk about the 7 key elements to an effective online video strategy. I break down all the steps to you for a deeper understanding of the framework that sits behind these elements. I also discuss how you can apply these in order to use video strategically and effectively to achieve your business goals. In this episode 7 elements to an effective online video strategy: audience, goals, content, distribution, optimization, metrics and production Interrelation of all the 7 elements to each other to form a cohesive strategy Audience: Ways of knowing and understanding your audience Goals: The importance of defining your goals and knowing what action we want our audience to take Content: What is content and why we should align our audience and goals to create it Distribution: Key things we need to consider on how to get the content out to the right people Optimization: How distribution and optimization are related and critical and the 2 factors to ensure that the content is found and engaged with online Metrics: How to identify metrics that matter to use it strategically Production: The reason why understanding the first 6 elements is critical to determine production Ebook Announcement of the pre-sale launch of the Online Strategy Blueprint Course Sneak peek of the next episode with Jack O’Brien Links mentioned in the show Ebook - 7 Elements to an Effective Video Strategy Instagram Twitter Email: [email protected] Sign up for the whitelist here Episode Sponsors # Please note, episode sponsors are affiliate links. If you happen to purchase any product sponsoring the show, I may receive an affiliate commission at no cost to you. I only accept sponsorship from tools, programs, and services that I have used and truly believe in - I want you to be in good hands!

In this episode, we engage in conversation with Clare Edwards, a facilitator, speaker, coach and author, to explore the power of storytelling and understand the neuroscience behind why they are so effective in moving people to take action. Clare has spent many years in the corporate sector in various management positions and now is focused on helping others to achieve their potential. She works with individuals in times of change through emotional and behavioural excellence, storytelling and mindfulness. Clare’s book “A Sprinkling of Magic” is a short workbook for communicators and educators that deeply explores the power of storytelling. In this episode Clare’s story and 3 pivotal events that led her to pursue her passion for communication and the brain The work Clare does for clients who are not in the storytelling industry How the brain works when using story to engage Using story in workshops and speaking engagements Making listeners active participants in storytelling and the effect it has on them How people associate their experiences with the stories you tell An example of Clare’s experience and how she uses it to engage and deliver a message using story Explanation of how the brain works when engaging with stories and how we can use it in business Lessons we can learn to be able to tell more purposeful, vulnerable and effective stories Interviews as a great and natural way to find stories that are within in you How people struggle with stories and ways & examples of how to overcome it Video as a powerful tool to tell stories and the science behind how the brain responds to it Effects of video versus written messages in the business setting Links mentioned in the show Website - A Sprinkling of Magic 20% Discount Code: magic First 3 Chapters of A Sprinkling of Magic Website - Brain Smart Episode Sponsors Convertkit - Get your 30 day free trial of the world's best email marketing provider and support the podcast here. # Please note, episode sponsors are affiliate links. If you happen to purchase any product sponsoring the show, I may receive an affiliate commission at no cost to you. I only accept sponsorship from tools, programs and services that I have used and truly believe in - I want you to be in good hands!

In today's episode, we are talking all things content marketing with Chris Marr from Content Marketing Academy. We also dive into the world of video in this conversation. We talk about the idea of getting over the fear of video and using video strategically in order to drive sales. Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruptive marketing. In this episode What led Chris to content marketing The definition of content marketing What makes for good content marketing How content lead to sales What’s changed in content marketing over the last year Where Chris sees most businesses struggling Return on investment What Chris thinks is next in content marketing. Links mentioned in the show Content Marketing Academy CMA Live Chris on Twitter Episode Sponsors Convertkit - Get your 30 day free trial of the world's best email marketing provider and support the podcast here. # Please note, episode sponsors are affiliate links. If you happen to purchase any product sponsoring the show, I may receive an affiliate commission at no cost to you. I only accept sponsorship from tools, programs and services that I have used and truly believe in - I want you to be in good hands!

The Engage With Story Podcast has now officially become the Engage Video Marketing Podcast... and I'm excited. In this episode, your host Ben Amos shares all about the new format and focus for the podcast, a bit about the backstory behind the change and a sneak peek of what's to come in the coming weeks. To ensure you get each and every episode first every Tuesday be sure to hit that subscribe button now. This is the Engage Video Marketing Podcast. Helping you engage your ideal audience to action through online video. I’ll be bringing you the absolute best in the world of video marketing, content creation, storytelling, and marketing strategy as together we grow to dominate online video and build profitable businesses.

After 50 episodes, 31 amazing guests with different backgrounds who were storytellers in their own right, and so much learning and insights on this storytelling masterclass.. Engage with Story is ending. BUT… I’m so excited to let you know that the Engage with Story Podcast will now be Engage Video Marketing Podcast - my core passion - where we will explore the power of video to move people to take action. What to expect in the next 50 episodes: Weekly podcasts with interviews of online experts in different video formats and solo teachings Strategies and how to build a business using video marketing How to grow your YouTube audience Understanding how video works in social media platforms Empowering listeners on how to dominate video in various social platforms I am also launching the following in the next few months: Engage Video Strategy Blueprint Course, a premium course that will help people understand how to use video in their marketing strategies Free courses Engage, my book, which will be released by end-2018 or early 2019. Thank you for joining me and for taking the time to listen in this podcasting journey. We will be taking a short break on the podcast and will be back on the 1st Tuesday in July 2018. I’d love to connect with you on LinkedIn (Ben Amos), Instagram (@engage_ben) and let me know what you think. Take care and continue to tell awesome stories.

Jason Davis, founder of the Haflback.co, is a story practitioner using story marketing for sporting teams and organisations. Halfback.co, the un-agency digital agency, is a digital content and strategy agency serving sport and business. Jason has been using story in various ways to build engaged, loyal fans and connecting them to their sporting heroes for most of his career. This prompted the development of his latest product, The Siren, an app which he’s launching right now - using story. The Siren, a free to use app for fans and clubs, is a new game day engagement app to improve the live sport experience and generate more revenue for clubs. Story is engaging by showing our vulnerability @jase_davis_ http://engagevideomarketing.com/episode49 In this episode: Jason’s story and how his passion for storytelling has led him to his current career The role of good storytelling in enhancing relationships between fans and sport teams and increasing fan engagement The gap between stories being told and what’s really happening behind the scenes and how it can be solved How to monetise sport through content marketing The struggles of clubs and sport groups in engaging with their fans through digital media Idea of The Siren and how it works and improves the live sport experience Various potentials and opportunities the app can be used for The examples of Warringah Rubgy Club and Rockhampton Race Club and how they are using The Siren to monetise their games through different stories Product Journey: The Siren Videos - How documenting his story in building the app has helped its marketing and launch His plans for The Siren videos Critical elements to good storytelling What other business owners can take away and learn from this approach of storytelling for launching their products and services Discussion of how every story and journey has its own market and audience Links mentioned in the show: Halfback Jason Davis - Linked in The Siren Video Strategy Foundations Course

My guest today is none other than Neen James, named one of 2017’s Top 30 Leadership Speakers by Global Guru and the author of 2 books - Folding Time™ and Attention Pays™. She has worked with big and multi-national companies such as Viacom, Comcast, and Abbott Pharmaceuticals, among others. Now based in the US, apart from being an author, she is also an engaging keynote speaker, facilitator and leadership consultant. Neen offers powerful strategies and real-world solutions for paying attention to what matters so you can get more done and create more significant moments at work, in the community, and at home. In this episode: What led Need to her passion of working with business leaders in helping them understand the importance of attention Problems with paying attention The power of video and story versus emails Taking attention to get attention from someone in a busy, crazy world Importance of being personal, giving attention, and focusing on people The Attention Deficit Society and its solution The problem of over-trilogy Role of stories and storytelling in garnering and paying attention The Portable Story and how it helps people communicate and understand Intentional Attention and the practical ways to use it in your personal and professional life Listening with your eyes How identifying 3 non-negotiables for the day helps you Being conscious in asking for and maximizing moments with people instead of wasting and stealing time Discussion on Neen’s book: Attention Pays - How to Drive Profitability, Productivity and Accountability Who and why did Neen write this book and what do readers get out of it? The Attention Pays Framework The power of public accountability Touchpoints that garner attention Links mentioned in the show: Neen's website Video Strategy Foundations Course

My guest today is someone who, without her help, guidance and encouragement this podcast wouldn’t even exist. Lyndal Harris has been my secret podcast ninja helping me each week to publish the show, write and compile show notes pages, and create artwork and social media posts for each episode. Lyndal manages a team at Podcast VA to make your podcasting easier. They work with a number of Australia’s top podcasters with international audiences of millions of people. They reduce the stress and overwhelm that comes with project managing all of the different elements of your podcast by offering various services to help you launch and maintain your podcast. In this episode: Lyndal tells us what led to your work helping people start and run a successful podcast Why people should consider starting a podcast The power of voice that engages audiences with content Some of the best ways to have an engaging and successful podcast Where do people most struggle when starting or publishing a podcast How podcasters can better use story in the medium Top 3 things people need to do to get started on the right path Links mentioned in the show: Podcast VA website Facebook LinkedIn Instagram

My guest today is passionate about empowering purpose-driven women leaders and change-makers to help them tell their story for greater exposure and impact. She’s worked across a wide of range of traditional media and PR publications and organisations over her career and has now found her voice by working with women, in particular, who she believes are still under-represented as media sources and she has made it her mission to change this status-quo. She is Nadine McGrath. In this episode: Nadine tells us what led her to her passion for storytelling and media/PR What Story means to Nadine Where she feels that business owners and leaders struggle when it comes to communicating their stories How people in business can develop and use stories to get their voice heard above all the noise Knowing what stories to tell and what people will actually care about Nadine shares her top 3 tips that can be actioned right now to help them start to get their voice heard online. Links mentioned in the show: Website LinkedIn

In this episode, I am joined by none other than Chris Ducker - proud Brit, leading entrepreneur and someone I’m pleased to consider a mentor. Chris is a serial entrepreneur and author of the bestseller, “Virtual Freedom”, and his new book released not to long ago titled, “Rise of the Youpreneur”. He owns and operates several businesses, that combined house over 400 full-time employees internationally. He’s also a trusted business mentor, keynote speaker, podcaster, blogger, as well as the founder of Youpreneur.com and the Youpreneur Summit - the leading personal brand business education company in the world. In today’s episode we’re talking all about the power of building a personal brand through story, and as someone who lives and breathes this stuff. In this episode: Chris tells us his story and what led to his passion for business through personal branding Developing a personal brand What's wrong with a 'brand brand' What role story plays in personal brand development Where entrepreneurs (Youpreneurs) really struggle when it comes to owning their story and why How can Youpreneurs better communicate their story online Real success and impact in brand building and storytelling online What Chris thinks is next when it comes to building a brand online What the book 'Rise of the Youpreneur' means to Chris Links mentioned in the show: Youpreneur.com ChrisDucker.com Virtual Freedom Rise of the Youpreneur Online Entrepreneur's Video Strategy Blueprint

In today's solo episode, we're going to talk about 4 of the most popular brand story types. And how you can think about these to prompt your own brand storytelling. Back in episodes 19 & 20, I unpacked Christopher Booker's 7 Basic Plots for Stories in general. But today, we'll just discuss the top four of these to create your own brand stories. In this episode: Noting key moments of your life that can become part of the stories - both personal & professional Story types Journey Adversity Origin Awakening Examples of entrepreneur's stories using these types. Links mentioned in the show: Episode 19 Episode 20 The Seven Basic Plots: Why We Tell Stories Episode 8

In today's episode, I speak with Gabrielle Dolan, author of the book 'Stories for Work; the Essential Guide to Business Storytelling'. Gabrielle is on a mission to change the way we communicate in business and is considered a global thought-leader on authentic leadership and business storytelling. She’s worked with thousands of high-profile leaders from around the world, helping them to become better leaders and communicators using the art of business storytelling. In this episode: The importance of using personal stories in a work context How to figure out what stories to tell in the first place The 4 types of business stories that you’ll need up your sleeve The areas of business storytelling that most people really struggle with. Links mentioned in the show: Gabrielle Dolan's website Gabrielle on LinkedIn Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

My guest today has helped share stories in the social sector for over a decade. and has worked across not-for- profit, private and public sectors, writing for and consulting to start-ups, NGOs, trusts and foundations, state and federal government departments and private corporations. She's also written The Sydney Morning Herald, The Age, Management Today, Green Lifestyle, Fundraising & Philanthropy, Runner's World and more. She is Nicole Richards from Philanthropy Australia. In this episode: What led Nicole to where she is today and her passion for storytelling and philanthropy What contemporary philanthropy encompasses and look likes today The Chief Storyteller for Philanthropy Australia Why story is such a powerful tool for non-profits and charities Where philanthropic organisations struggle when it comes to telling effective stories Top 3 tips to help non-profits and charities to start to tell better stories Links mentioned in the show: Philanthropy Australia stories Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

Today we’re going to be telling a story about telling a story. For the last 8 years my business, Innovate Media, have been working with businesses locally and around the country to tell their stories through video. Last year, in 2017, we launched something a little different and we call this the Social Story Project. - a special project in which our aim was to uncover a story worth telling in our local area, and then to donate our time and expertise to tell this story in a short film. And as of this week… the first social story project film was released. My guest today is Doug Lecole. And Doug works for me here at Innovate Media. As Digital Content Producer, Doug is the camera, editing, and motion graphics powerhouse in the office that makes stuff happen for our clients. In this episode: What led Doug to his passion and career in video and film-making The inception of the Social Story Project and what prompted the idea How it went from idea form into the Social Story Project How we launched it What happened after launch The sort of stories that were uncovered The selected story How the story developed by uncovering more about the people involved The pre-production process and into production How it was decided where and who to film A break down of the editing process What's next now this film has launched Links mentioned in the show: Innovate Media Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

In today’s episode, I’m taking you back to one of my favourite moments in this podcast series so far. Back in episode 9 of Engage With Story I had the chance to sit down with one of my film-making and storytelling inspirations Patrick Moreau from production company Still motion and educators Muse Storytelling. In this Episode: The four pillars of storytelling process and how to apply them to a brand. Links in this Episode Episode 9 - Storytelling to Guide the Heart But Move the Mind Muse Storytelling The Remarkable Ones Twitter Instagram YouTube Online Entrepreneur's Video Strategy Blueprint

A special episode today as I share with you a little more about what I’ve been working on lately, along with my own story. I've just released my latest eBook 'Online Entrepreneur's Video Strategy Blueprint'. Links mentioned in the show: Online Entrepreneur's Video Strategy Blueprint

In today's short episode, I address a common error so many businesses I see are making when marketing their brand, or communicating their brand story. You are not the hero of your story. In this episode: Heroes are flawed WIIFM not WIIF Them Can your brand ever be positioned as the hero Links mentioned in the show: Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

In this episode, we talk about the three things underpinning the success of your storytelling for business. In business story can sometimes end up becoming just another tactic, potentially noise before defeat. That’s why you need to story strategically. In this episode: Story Strategy simplified into three pillars or legs of a stool The Audience The Goal The Context How the different parts of the brain make us feel, think and act. Links mentioned in the show: Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

With over 20 years experience in PR, community engagement and people development industries, my guest today focuses on empowering people to bring out the best in themselves, their team and their business through fun and engaging communication. She is Amber James from Fresh PR & Marketing and she helps people find their ‘WOW’ factor! You’re good at what you do. You serve your clients well. You’re staff are great, your products are fantastic. But how do you get people to care? How do you get them to truly listen to what you have to say? This is what good PR, public relations, is all about. In this episode: Where most businesses struggle with PR Writing a business eulogy The impact does ‘telling a good story’ has in PR Where small businesses can tell their stories What if businesses feel they don’t have interesting stories to tell Top 3 storytelling tips for business PR Links mentioned in the show: Amber's story list download Fresh PR & Marketing Amber on LinkedIn Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

Today’s guest is a storyteller, a business leader, a professional speaker and a coach and consultant working to develop leaders and help people speak and present with impact. She is Robyn Pulman. Robyn’s garnered over 25 years of experience in senior regional marketing positions working throughout Europe, Middle East and Africa, and now through her brand Creating Winning Habits, she works with others in ‘finding their voice’ with a focus on leadership, communication and personal mastery. She’s the author of two books 'Outback Wisdom from a City Slicker' and ‘Habits Aren’t Just for Nuns’ and she’s here with me today to share her wisdom on storytelling for effective leadership and communication. In this episode: How your story, no matter how inconsequential, can make an impact How to motivate and inspire bored executives to pay attention Some expert tips for storytelling from the stage The importance of storytelling with purpose And what the native American Indians can teach us about the importance of listening Links mentioned in the show: Creating Winning Habits Outback Wisdom from a City Slicker Habits Aren’t Just for Nuns Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

In this episode I break down for you the 4 big questions we really need to be asking ourselves when crafting stories for business. These 4 questions will help us be better business storytellers but more importantly, I feel, help guide the formation of stories with purpose that return on the ‘storytelling investment’. When it comes to communicating in business, we know that storytelling strategies simply can’t be ignored. But like me, you’re also probably interested in and focussed on improving your storytelling. Becoming a more effective storyteller and exploring actively how the stories we tell can engage our audiences better. In this episode: Question 1 - Who is your Audience? Question 2 - What do you want them to do, think or feel? Question 3 - What kind of story should we tell? Question 4 - How will the story resonate with the audience?

This episode is all about clearing out the BS that can so often surround story marketing. My guest is is a marketing consultant and educator who helps people keep their marketing simple in a world where business BS and complexity threaten to stifle success. He is Roger Edwards, from rogeredwards.co.uk. He now uses corporate experience to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster, and a speaker. He’s also the host of the popular Marketing and Finance Podcast. In this episode: How Roger’s background in marketing and finance led him to becoming a keen content marketer Some examples of stories used to engage customers The importance of developing a strategy for your marketing communications and storytelling The steps of development your strategy How to deflect storytelling as a buzzword and get rid of the BS and marketing speak How to work out what stories to tell in your business. Links mentioned in the show: RogerEdwards.co.uk Roger on Twitter Marketing & Finance Podcast Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

In this episode, I've made a compilation from my previous guests to put together an show outlining what story meant to some of them. In this episode: Mike Ganino - Episode 22 Simone de Haas - Episode 5 Patrick Moreau - Episode 9 Jess Thoms - Episode 24

Today’s guest is a writer, content marketer, passionate wordsmith, and a Canadian who now calls Australia home. Julia Carter is currently undertaking her doctorate studies in creative writing with a focus on screenwriting for serial television. Do you ever get nostalgic about the way TV used to be? I grew up with the sitcoms and soap operas from the 80’s and 90’s where we'd settle down at a specific time, on a specific day, on a specific channel to watch our favourite TV show with the rest of the family around us. However, thanks to the changing face of media consumption, the internet and the advent of streaming TV services times certainly have changed… and as we all have noticed, so too has the TV programming. The stories being told and the way they need to be told has also needed to change and as we’ll uncover in today’s episode there are some screen writers doing this better than others, and we’ve still a long way to go. In this episode How Julia's passion for story came about as a child and her intrigue about the structure of story in sitcoms Sitcom structures are changing to extend the storylines now people binge-watch episodes on streaming services Netflix changed the industry by gathering data over the years and now create content based on these findings Advertising is also changing due to change face of television There's a shift in the stories being told through TV and no clear delineation of genres anymore Over 70,000 micro-genres that have evolved from Netflix research 3 things we can learn to tell better stories in business Links in this Episode The Atlantic - Netflix Micro-Genres Julia Carter on LinkedIn

A little Christmas story for you. Wishing you and your families a very Merry Christmas & Happy New Year.

In this episode, I speak to a man who for more than 25 years, has been researching, exploring and discovering for himself the steps men can take to instill lasting change, resulting in authentic men, connected relationships, happier families and stronger communities. He is the author of the book "Man Unplugged". He is John Broadbent. In this interview we explore the power of story in shaping our ideas of masculinity today, and how the stories we tell ourselves influence the way we live. John shares his thoughts on what’s challenging men today, and provides insight into how women can work to better understand and support the men and boys in their lives. We also explore the changing nature of ‘manliness’ and how this is being affected by society, current events and shifting priorities. In this episode: John's interest and passion for helping men understand themselves and become better men Why it's valuable for women to understand the men and boys in their lives The 3 distinct areas of the man cave The importance of recognising that people process things differently The stories we tell ourselves and what it means to be a man today How can we use story to change our thoughts How the idea of being a man is changing The 'right of passage' from boys to men Where to start the process of identifying wanting to be a better man Links mentioned in the show: Man Unplugged website Manhood - Steve Biddulph Mens Wellbeing Inc Raising Teenage Boys - Andy Roy Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

In today's episode, I speak to the man who, with the help of a viral campaign, a kickstarter project and hundreds of random strangers, destroyed his Jeep. Yes he smashed it with hammers, ripped doors off with crowbars, shot it with metal tipped arrows and ripped the roof off with an excavator. He is Ashton Wood from IC3 Solutions. Ashton knows the power of social media first hand, and now runs a successful social media marketing company based on the Sunshine Coast in Australia. In this episode: Why some stories go viral online, where others simply go unnoticed The power of social media for small businesses How telling the right stories in the right ways on these channels can really get your business noticed Where storytelling fits within a social media marketing plan 3 Do’s and Don’t when it comes to storytelling on social media for small businesses Links mentioned in the show: IC3 Solutions on Facebook IC3 Solutions Destroy My Jeep Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

In this episode, I chat with Luke Brown. Luke is the founder of Our Family Film School, an online community that teaches everyday people how to shoot and edit amazing videos with their mobile devices. Luke's worked in Video & Multimedia Production for over 15 years on everything from TV commercials and short films, to filming huge corporate events and conferences and even sketch comedy. But the videos he's most proud of are the videos he created with my kids. They’re not fancy videos shot on expensive equipment, they’re simple, but they tell their story and will always remind them of what the kids were like when they where little. In this episode: How Luke's passion for comedy got him into storytelling How technology has made it so easy to capture video of our family The issue of having content on our devices, but not doing anything with it Thinking about the content you are capturing and what you're doing with it If you don't do something with the content, you will eventually not be able to watch it How to use story to make engaging content The importance of thinking about your audience when recording content Having a plan makes it easier to create story videos The technology and Apps available to use make it easy Top 3 tips to create better videos with our phones How using storytelling in this way will impact storytelling in business Recommendations to ensure we don't lose digital media Links mentioned in the show: Our Family Film School website Our Family Film School course Luke Brown LinkedIn Our Family Film School Instagram Our Family Film School Facebook Page Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

My guest today has a diverse range of expertise working with clients to develop brand and digital strategy, social media, creative content, online advertising, and so much more. He is a gun-for-hire helping his clients understand their customers, and find the best ways to engage them with the right blend of creativity and technology. He is an executive level marketing consultant. He is Clint Wright from Converge Marketing. In this episode: The 3 areas that are the essence of marketing The importance of telling consistent stories across your marketing channels How to identify what stories to tell and where to tell them Some simple ways that anyone in business (small or large) can start marketing like the big guys Some examples of integrated cross channel storytelling Links mentioned in the show: Converge Marketing Converge Marketing on Facebook Clint Wright on LinkedIn Seth Godin's Purple Cow book Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

This is a solo episode with Ben Amos where he takes us through his top 5 tips to better business storytelling to engage people to take action. In this episode: Story for a defined audience Story with purpose Story for the medium Story with conflict Story authentically Links mentioned in this episode: Episode 13 - The Story Cycle Process & Business of Story with Park Howell Episode 16 - Communicating a Brand’s Story through Video with Ryan Koral Episode 7 - How to Use Story to Grow Your Influence Online with Daniel Knowlton Episode 9 - Storytelling to Guide the Heart but Move the Mind with Patrick Moreau Episode 21 - Using Story to Attract Your Tribe with Sue Parker Episode 4 - 5 Tips to Uncover your Brand’s Story

In today's episode, we’re talking Startups and Storytelling with the awesome Jess Thoms from White Lane Creative. Jess helps brands to articulate their purpose, ideate creativity, and curate community. She works to bring start-up and early stage businesses to life through developing brand strategy, content marketing, and community management. This is a really actionable and valuable episode guys so get your notepads or Evernote apps ready. In this episode What’s been happening over the last month or so on LinkedIn The importance of storytelling consistently and strategically for startups How a brand’s personality can be defined and highlighted through the stories you tell and how they are told The biggest mistakes that so many businesses make in their brand communications Having an internal strategy and document of brand persona for all staff to access Top 3 tips for better brand marketing Links in this Episode White Lane Creative Xandra - Conversation Design Studio Jess on LinkedIn Frank Body Financial Review Young Rich List Glossier

In today’s episode I’m chatting with a guest who has published 18 picture books and two novels. He is a highly accomplished and awarded author and illustrator from the Sunshine Coast in Queensland. He is Peter Carnavas. Engage With Story often takes a more business or marketing focus when exploring storytelling so I’m excited to bring today’s interview to you as I speak with one of Australia’s best children’s authors and illustrators. In this episode The power of story to engage young and old Where he finds inspiration for his work How beauty and sadness play a role in telling engaging stories The importance of not ‘dumbing down’ a story - even when you’re audience is pre-school aged. Links in this Episode Website Peter's Facebook Page Sarah's Heavy Heart The Boy on the Page The Children Who Loved Books

Today’s guest is Mike Ganino. Mike has spent over 20 years in the hospitality industry helping to grow iconic brands like Potbelly Sandwich Shop, Lettuce Entertain You, Yum Brands, Pressed Juicery and Protein Bar -- where he was Chief Operating Officer. He is the go-to expert for brands looking to gain on their competitors by creating a great employee experience. He’s a passionate story artist, a keynote speaker, a coach, a consultant, and improv performer and an energetic, authentic and most excellent person. Amongst other things, we’ll be exploring how building a strong company culture and telling the right stories provides structure, direction and brings everyone in an organisation together towards a common goal. In this episode The power of crafting and communicating the right stories to build a strong corporate culture We break down the key things that so many in business are failing to do to foster strong teams Differentiate these key things in our industries I discover the mistakes I made in my brand storytelling early on in my business Mike provides some actionable and practical advice that we can all use to tell better company culture stories immediately in our businesses. Links in this Episode Mike Ganino resources Mike Ganino website

My guest today is someone who exudes energy and authenticity. She’s had a rich history in the corporate sector owning and running a national media training & recruitment agency, along with a wide ranging career across the sales and training services sector. She’s a CEO, a workshop facilitator, a storyteller and at times… a comedian. Ultimately, she’s passionate about helping people to thrive in their business and career, to play a more successful and enjoyable game by humanising the way we communicate and do business. She is Sue Parker - Founder of Dare Group Australia. In this episode How comedy and storytelling really are powerful tools to use in business and life We talk about the importance of relevance to really connect The walls are broken down as we explore how being vulnerable and telling stories that are maybe a bit hard to tell, is so incredibly powerful How the simple act of ‘asking questions’ can help us be better storytellers in business and in life. Links in this Episode Sue Parker on LinkedIn Dare Group Facebook Page Dare Group Australia

Today’s episode is part 2 of a two part series continuing on from last week's Episode 19. In this series we’re unpacking the 7 Basic Plots that Christopher Booker wrote about in The Seven Basic Plots: Why We Tell Stories (2004) and I'm tying each plot back to examples of how these stories can, and have been used in brand marketing and advertising. Last week we looked at the first 3 plots - Overcoming the Monster, Rags to Riches and The Quest. Today we'll cover the remaining 4 plots. Now, these 7 Basic Plots are not the be all and end all, and it’s important to recognise that these plots often get mixed together, variations created, and subgenres formed. With an understanding however of these 7 Basic Plot points as a storyteller or marketer we can be empowered to embrace the plot, or plots that best suit our brand - and use this as a launching pad for developing a story creatively. In this episode The final 4 of Booker's 7 plots Voyage and Return Comedy Tragedy And Rebirth Links in this Episode The Seven Basic Plots: Why We Tell Stories Part 1 - Episode 19

Christopher Booker wrote The Seven Basic Plots: Why We Tell Stories (2004) where he explains that “there are indeed a small number of plots which are so fundamental to the way we tell stories that it is virtually impossible for any storyteller ever to break away from them”. Today’s episode is part 1 of a two part series which will be continued to next week and Episode 20. Over the next two episodes we’re going to unpack these 7 Basic Plots that Booker wrote about, and importantly I’ll be tying each plot back to examples of how these stories can, and have been used in brand marketing and advertising. Christopher Booker’s 7 Basic Plot points don’t contradict The Hero’s Journey which we went through in Episode 11, but rather become another layer of story structure on top of that idea. And it’s these 7 Basic Plots that I’m going to start to explore with you in today’s episode. In this episode The first 3 of the Booker's 7 plots Overcoming the Monster Rags to Riches The Quest Understanding that each plot point also runs with an underlying ‘Meta-Plot’ or basic story structure The parallels with Joseph Campbell's Hero’s Journey Links in this Episode The Seven Basic Plots: Why We Tell Stories

Today's guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers' conference. Karen has been described as the 'LinkedIn Lady' and her business is Think Bespoke. She's a teacher, a qualified trainer and assessor and independent LinkedIn specialist and most importantly, a storyteller. In this episode Using your LinkedIn profile to tell your story The 3 narratives in your business that are engaging How telling your story attracts the right people Karen's view of LinkedIn as a tool The importance of using story on LinkedIn Tactics to use storytelling on LinkedIn Two key questions before you spend any time on LinkedIn Links in this Episode Think Bespoke website Karen on LinkedIn Karen on Pinterest - LinkedIn Headshots