Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In today's solo episode, we're going to talk about 4 of the most popular brand story types. And how you can think about these to prompt your own brand storytelling.
Back in episodes 19 & 20, I unpacked Christopher Booker's 7 Basic Plots for Stories in general. But today, we'll just discuss the top four of these to create your own brand stories.
In this episode:
- Noting key moments of your life that can become part of the stories - both personal & professional
- Story types
- Journey
- Adversity
- Origin
- Awakening
- Examples of entrepreneur's stories using these types.