Engage Video Marketing Podcast

In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy.Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do.🎯 You’ll learn: • Why vanity metrics are misleading (and dangerous) • What to track instead using the 5-bucket framework • How to choose the right metrics based on your business goals👉 Get your copy of Engage: The Definitive Guide to Video Strategy for Business atengagevideomarketing.com/book🎓 Ready to go deeper? Join the Video Strategist Masterclass and turn your knowledge into action:engagevideomarketing.com/VSM

In this episode of the special podcast mini-series 'Beyond the Book', Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage, Ben unpacks how audience clarity transforms every other part of your content strategy.You’ll learn:Why vague targeting kills resultsHow to map your audience using real insightAnd how empathy leads to more powerful, high-converting video content🎯 Key takeaway: If you don’t understand who you’re talking to, your video strategy is built on sand.Grab your copy of Engage or explore the full Video Strategist Masterclass at👉 engagevideomarketing.com/book

SummaryIn this episode of the Engage Video Marketing Podcast, Ben Amos discusses the pivotal moment that transformed his approach to video production, emphasizing the need for a strategic framework. He introduces the seven elements of effective video strategy, which include understanding the audience, defining goals, creating relevant content, planning distribution, optimizing for performance, measuring success, and finally, production. The episode highlights the importance of strategy in achieving meaningful results from video marketing efforts.TakeawaysThe turning point in my career was realizing the importance of video strategy.Many creatives face the challenge of delivering content that doesn't meet client expectations.Understanding the audience is crucial for effective video marketing.Defining clear goals is essential for measuring success.Content must align with the audience's needs and the video's purpose.Distribution planning is often overlooked but vital for visibility.Optimization can significantly enhance video performance.Metrics should focus on meaningful data, not just vanity metrics.Production decisions should follow strategic planning.A strategic approach can transform video marketing outcomes.

In this first episode of the Beyond the Book mini-series, Ben unpacks a big idea from his new book Engage: The Definitive Guide to Video Strategy — and it might surprise you: most businesses don’t need a video. At least, not right away.You’ll learn why strategy must come before production, how to spot the common “solution-first” trap, and what to do instead to ensure your video content drives real business results.🎯 Key Takeaway: Diagnose the problem first — let the solution follow.Grab your copy of Engage and access the Video Strategist Masterclass here:👉 engagevideomarketing.com/book👉 www.engagevideomarketing.com/vsm

Welcome back to the Engage Video Marketing Podcast. This is Episode 308, and I know it's been a while since our last episode. I've been busy focusing on my clients, launching my book, and growing my video business. But now, I'm back and committed to a regular weekly schedule of episodes, including solo shows, video strategy breakdowns, expert guest interviews, and more.In today's episode, I want to talk directly to you, the video business owner or aspiring video strategist. If you're feeling stuck in your business, this episode is for you. I'll be unpacking the three core reasons why most video business owners get stuck and, more importantly, what to do about it.Key Takeaways:Lack of Financial Mastery:Understanding the financial engine of your business is crucial for scaling.I shared a model with five core levers: leads, sales conversion rate, average dollar sale, repeat purchase rate, and profit margin.By focusing on these levers, you can stop guessing and start growing your business with confidence.Inconsistent Revenue:The feast and famine cycle of income is a common issue.The secret to sustainable revenue is finding a hybrid model of project-based work and recurring revenue.I provided a thinking exercise to help you identify recurring revenue opportunities with your best clients.Lack of Time and Focus:Delegating tasks and building systems are essential to avoid burnout and hit a ceiling.Tools like ChatGPT and Google Gemini can help streamline your workflow.It's important to have clarity on your business model and strategy for growth to effectively use these tools.If these points resonate with you and you're looking for support to grow your business, I invite you to learn more about my newly launched one-to-one mentorship program. We'll work together to get clear on your numbers, structure your services and pricing, build out recurring offers, and set up systems to help you scale with confidence.Visit engagevideomarketing.com/coaching/ to watch a short video, fill out the form, and let's jump on a clarity call to see if we're a good fit to work together.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode, we’re giving you an exclusive sneak peek of Chapter 2 from the full audiobook, which will be released in March 2025.Listen NowTune in to hear this special preview and get a taste of what’s inside!Get the BookReady to dive deeper? Purchase "Engage: The Definitive Guide to Video Strategy for Business" today:Buy the BookAbout the Book"Engage" is your go-to resource for mastering video strategy in business. Whether you're starting out or looking to refine your approach, this book delivers actionable insights to help you succeed.Stay UpdatedDon't miss the full audiobook release in March 2025! Subscribe to our podcast for updates and more exclusive content.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Welcome to episode 1 of our podcast! In this episode, we are excited to give you a sneak peek of Chapter 1 from the upcoming audiobook "Engage: The Definitive Guide to Video Strategy for Business."Listen NowYou can listen to the sneak peek directly in this episode. Stay tuned for the full audiobook release in March 2025!Purchase the BookInterested in diving deeper? Purchase the book "Engage: The Definitive Guide to Video Strategy for Business" now: Buy the book About the Book"Engage" offers a comprehensive guide to leveraging video for business strategy. Whether you're new to video marketing or looking to refine your approach, this book provides actionable insights to help you succeed.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In episode 305 of my podcast, Engage Video Marketing, I’m thrilled to celebrate a major milestone—the launch of my new book, Engage: The Definitive Guide to Video Strategy for Business. This episode is a bit different, as AI hosts from Google's Notebook LM take the reins to dive into the key strategies and insights from my book. They explore the vital role video plays in today’s digital world, my 'Simple 7' video framework, and the idea of creating detailed customer avatars. Whether you’re just starting out or already experienced in video marketing, I believe this episode—and my book—will provide you with practical tools and inspiration to take your strategy to the next level.Chapters:(00:00) Ben Amos: Engage is the definitive guide to Video strategy for business(01:17) The Definitive Guide to Video Strategy for Business is available online now(03:47) Ben Amos' new book Engage the Definitive Guide to Video Strategy for Business(04:47) Ben says that video isn't optional anymore, it's a necessity(05:54) He has a unique approach to video marketing that flips the script(07:19) The beginning of the customer journey is all about awareness(11:31) Using video to guide customers through each stage of the customer journey is easy(15:27) Why video is a short personal introduction to your brand or business(16:23) People connect with narratives and when they see success stories it builds credibility(17:13) Ben says the key is to capture authentic testimonials that feel genuine(19:11) Next up is the bite sized video content. People are consuming content on the go(20:39) Ben recommends AI videos for those who are a little bit camera shy(22:02) The next two videos in his Simple 7 focus on guiding your audience towards a purchase decision(23:19) What's the next video type that's focused on conversion(24:48) Engage is a masterclass on video marketing. It's a complete guideLinks & Resources:Engage: The Definitive Guide to Video Strategy for Business.https://engagevideomarketing.com/book Google Notebook LMhttps://notebook.google.com Quotes from the Episode:"Video isn't just nice to have, it's essential."Ben AmosIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Summary:In this episode of the Engage Video Marketing Podcast, Ben Amos is joined by video pioneer Luria Petrucci, who has over 18 years of experience and 6,000+ videos to her name. Luria shares her insights into helping entrepreneurs and creators unleash their authentic selves through professional video and live streaming. Together, they tackle key challenges like overcoming fear, embracing authenticity, and building consistency in content creation.Whether you’re just starting out or a seasoned video professional, Luria’s advice on leveraging the messy beginnings, engaging with audiences, and even choosing the right tools will empower you to take your video strategy to the next level.Key Takeaways:The Power of Imperfection: Embrace messy beginnings to build confidence and authenticity.Human Connection in Content: How vulnerability and relatability can create stronger audience bonds.Live Streaming Insights: The evolving role of live video in audience engagement and strategies to use it effectively in 2024.Gear is Just a Tool: How to streamline your tech setup to remove barriers and stay consistent.Authenticity Over Perfection: Why connecting with people matters more than nailing the perfect production.Links & Resources:Get Luria’s free gear list at engagevideomarketing.com/boldgearLearn more about the BOLD program: engagevideomarketing.com/bold.Watch Luria’s live videos on her YouTube channel youtube.com/livestreamingpros/Luria on XLuria on IGLuria on LinkedInLuria on FacebookQuotes from the Episode:“Confidence comes from action, not thought.” – Luria Petrucci“If you want to connect with an audience, start by letting go of perfection.” – Ben AmosIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Summary:In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that drive effective video marketing.Ian shares his insights on how AI can revolutionise video strategies without compromising the genuine connection with audiences. Reflecting back on his previous appearance in Episode 67, where they discussed the power of live video, Ian now brings fresh perspectives on integrating AI while staying true to the core principles of authentic engagement.Chapters:[00:01:25] Staying human with AI[00:04:20] Navigating AI's potential and drawbacks.[00:08:00] Democratising content creation.[00:12:11] AI girlfriends and humanity[00:17:16] Ethical stance on AI[00:22:19] Functional vs. Personal Content[00:23:03] Experimenting with 11 Labs[00:27:30] Using AI in content creation.[00:33:08] Prompt engineering[00:35:37] Confident Live Marketing PodcastLinks from the show:Ian Anderson Gray websiteIan Anderson Gray podcast Ian on LinkedIn Ian on X Ian on IG Ian on YouTube If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Summary:In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. She emphasises how this multi-platform approach maximises reach and engagement for brands.Chapters:[00:00:21] User Generated Content[00:04:25] Creating Oysterly Social Video Agency[00:08:52] Owned user-generated content.[00:14:01] Texture of social channels.[00:15:43] Control of brand visual style[00:19:42] Finding UGC creators[00:25:05] Compensation for creators[00:27:31] Paid endorsements disclosure.[00:31:27] Changing video hooks for impact.[00:35:35] Microsoft Education on TikTok[00:39:04] AI-generated avatars in UGC[00:43:29] What's next in social video?[00:47:05] Embrace UGC for businessIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Summary:In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference, helping businesses navigate the digital landscape of 2024 and beyond. Join us as we explore the importance of adapting to the dynamic realm of social media marketing.Chapters:[00:02:22] Meg's journey to Australia.[00:06:39] Tourism and hospitality experiences.[00:08:26] Rise of keyboard warriors.[00:11:53] Audience segmentation on social media.[00:15:19] Building Your Business Online[00:20:24] Social media evolving for businesses.[00:24:17] Niche content marketing strategies.[00:26:36] Shiny object syndrome[00:29:03] Focus on strategy first.Ben Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Summary:In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in website design, such as blindly imitating competitors, and emphasise the importance of having a distinct brand identity and clear messaging that sets you apart in the market. Tune in to gain valuable insights on making your website a powerful tool for engaging customers and driving your business forward.Chapters:[00:01:02] Website conversion best practices.[00:04:12] Pivoting to web design.[00:08:03] Web design for video strategy.[00:11:33] Psychological influence strategies.[00:13:34] Spin selling framework.[00:17:56] Conversion killing design trends.[00:20:42] Video placement best practices.[00:23:47] Thank you page videos.[00:29:01] Video hosting platform recommendations.[00:31:02] Design and business tools.[00:34:11] Impact of a bad website.[00:37:06] Choosing a web design company.[00:40:00] Social media marketing challenges.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

SummaryIn this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.TakeawaysVideo strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.Chapters00:00 - Introduction and Background02:20 - Understanding Video Strategy05:13 - Short-Form Video Strategy07:24 - Aligning Format with Strategy09:46 - The Importance of Short-Form Video12:09 - Transitioning from Long-Form to Short-Form Video16:21 - Overcoming the Fear of Being on Camera25:19 - Balancing Secret Sauce and Expertise Content36:11 - Taking Action and Getting Started with Short-Form Video39:29 - Where to Learn More from JeraLinks from the show:Jera Bean on IGJera Bean on TiktokJera Bean on LinkedInJeraBean.comIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

SummaryIn this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp.Daniel shared the incredible journey of starting the company during the global financial crisis in 2008 and growing it to a team of about 100 people. He discussed the importance of focusing on repeat business and building strong relationships with clients, which was a significant factor in their success and eventual acquisition.We delved into the challenges of scaling a service-based business, the evolution of video content demand, and the strategies they used to sell video production effectively. Daniel highlighted the importance of educating clients on the production process and aligning the value of their services with client expectations.A key part of Visual Domain's success was their proprietary video management system, which streamlined their production process and provided a unique selling proposition. Daniel also touched on the due diligence process during the acquisition and the factors that contributed to their valuation, such as repeat business and revenue growth.As for the future, Daniel is taking a well-deserved break and is open to exploring new opportunities within the video and technology space. He emphasised the rewarding nature of working in a creative industry and the supportive environment that allows for collaboration and growth.For those in the video production industry, Daniel's story is a testament to the potential for growth and success. It's a reminder to think about where your business is heading and to consider your own exit strategy, even if it seems far off in the future.Stay tuned for more insights and stories on the Engage Video Marketing Podcast.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their strategies.TakeawaysStrategy is crucial in digital marketing, as it provides the foundation for effective tactics.Businesses should focus on building relationships with their audience and understanding their needs and challenges.Video plays a significant role in marketing strategies, and businesses should consider a mixed approach of high-quality production and raw, authentic content.AI is transforming the marketing space, impacting tools, platforms, and tactics. Businesses should embrace AI and leverage its capabilities to improve their strategies.The digital marketing landscape is constantly changing, and businesses need to stay informed and adapt to new trends and technologies.

SummaryMichelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. She also highlights the importance of posting content on both personal profiles and company pages, as well as the value of different types of content, such as videos, articles, and newsletters. Michelle offers practical tips for reviving a dead LinkedIn company page and maximising its potential. She also encourages businesses to explore LinkedIn Live as a way to humanise their brand and build a community. In this conversation, Ben is inspired by Michelle J. Raymond to put more effort into their LinkedIn company page and do more live videos on LinkedIn. Michelle shares her expertise on LinkedIn and encourages listeners to bring their company pages and LinkedIn profiles back to life. Ben and Michelle plan to connect further in San Diego and improve their LinkedIn game in the future.TakeawaysLinkedIn is a trusted platform and a valuable tool for business growth.Both personal profiles and company pages are important on LinkedIn, and businesses should invest time and effort into both.Different types of content, such as videos, articles, and newsletters, can be effective on LinkedIn, and businesses should consider their audience's preferences when choosing the format.Reviving a dead LinkedIn company page requires updating and optimising the page, posting regularly, and repurposing existing content.LinkedIn Live is a powerful tool for humanising a brand and building a community. Invest time and effort into improving your LinkedIn company page.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also explored the importance of understanding social media platforms and creating content that is tailored to their specific requirements. Overall, it was a fascinating conversation that shed light on the future of video marketing and the role of creativity in this evolving industry.Christie Poulos is a content, digital communications, and creative leader with 20+ years of experience working for leading cross-functional teams to produce compelling creative and content experiences that engage people, solve problems, and drive growth for clients. Currently, she is the Global Partnerships Director of Genero – a creative technology solution for in-house marketing teams, enabling marketing leaders to transform their creative and production approach for greater efficiency. Previously at King Content – a world-leading content marketing agency – Christie led the global Creative, Editorial, and Paid Media teams. As Head of Content for Red Bull UK, Christie led TV, film, and communications projects around the world and was part of the global communications team for the Red Bull Stratos Mission to the Edge of Space.

How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels.Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business’s revenue and thousands more across his clients’ accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform.

Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?You have got to listen to what Armando has to share today.Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.Armando’s versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.But Armando’s talents don’t stop at acting. He’s also a successful entrepreneur, having founded his own production company that’s gained recognition for its fresh and innovative content.Despite his busy schedule, Armando never forgets his roots in New Orleans. He’s a proud ambassador for the city’s unique culture and heritage, and he uses his platform to give back to the community whenever he can.Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he’s in front of or behind the camera, he’s always pushing himself to be the best and leaving audiences wanting more.

In this episode, Ben reflects on the year 2023 and helps listeners set plans in motion for a successful 2024 in their video businesses. He emphasises the importance of analysing financials and setting goals to achieve desired revenue and profit. Ben explains how to increase leads, conversion rates, average dollar sale, and the number of transactions to grow a business. He provides a step-by-step process for planning and identifies the ideal customers to target. Ben concludes by inviting listeners to join his Strategy Board program for support and guidance in achieving their goals.TakeawaysTake the time to analyse your financials and understand the levers you can pull to grow your business.Set specific revenue and profit goals for 2024 and plan measurable actions to achieve them.Identify your ideal customers based on what you enjoy doing, what you do best, and what is most profitable.Seek external support, such as joining a program or working with a coach, to help you reach your goals.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode, Ben Amos explains why he has launched a brand new video podcast for his video production business. He discusses the changing landscape of podcast and video marketing, emphasising the importance of quality content over quantity. Ben also highlights the rise of both long-form and short-form content and the growing popularity of podcasting as a format. He shares his goals for the video podcast, which include building relationships with high-value business guests and establishing expertise and trust. Ben discusses the workflow and tools used for podcast production and the benefits of a seasonal approach to podcasting.TakeawaysQuality content is key in the changing landscape of podcast and video marketing.Both long-form and short-form content are on the rise, and platforms are favoring high-value content.Podcasting is a growing format, offering opportunities to cut through the competition.Building relationships, adding value, and establishing expertise are important goals for a video podcast.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also explored the importance of understanding social media platforms and creating content that is tailored to their specific requirements. Overall, it was a fascinating conversation that shed light on the future of video marketing and the role of creativity in this evolving industry.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Today in this episode of the podcast, we’ll be unpacking one of the common things that I often hear from early stage video strategists, particularly when they've established a reputation as a video producer. So if this is you, this is gonna be super valuable for you as well. The thing that I often hear time and time again is the idea that I've built my business around producing video content for clients. They come to me to make, to get the videos made that I've been known to make and in the style that I'm known to make them. And I understand the value of helping our clients develop a better strategy behind their content, better execute their content so that the content that I produce actually gets results. But they say to me, how do I transition the conversation with my clients to be more around strategy first rather than them just coming to me for video? Well, whatever that conversation looks like for you, I'm sure it's probably a conversation you've either had or you've experienced before or maybe you feel that you will have in the future. So what I want to do in this episode is share with you some ideas that I have and that I've executed and that have worked for me in order to really smoothly and take control of that conversation and smoothly move people towards thinking about strategy and thinking about you and the value that you can provide their business as a video strategist. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Today's episode is going to be a little bit off the cuff because I wanted to jump in and share with you some exciting stuff that's happening in the world of Engage Video Marketing. If you've been in my audience for a while and you've consumed content, maybe you've been part of my Video Strategist Masterclass or my previous Online Video Strategy Blueprint Course, then I'm so glad that you're here for this episode because this episode is really for you guys. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode of the Engage Video Marketing podcast, we’ll talk about the power of partnership as a powerful marketing strategy for your business with Therese Tarlinton.A little bit about Therese:When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to her.  Therese knows how to speak to brands to secure collaborations, contras, partnerships and sponsors, so they can grow.Early in her career, she convinced Jeep, Sesame Street and United Colors of Benetton to become licensing partners and manufactured under their brands, using the power of partnerships to create a global business.She wrote her first book SWAP! Marketing without money to help brands secure partnerships - sharing all her best secrets.  It’s proving pretty popular and has become an Amazon best seller, won three Gold Medals and was awarded the ABLE 2022 Book of the Year. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode of the Engage Video Marketing podcast, I'm going to share with you one of the most successful strategies that I've used over many years to generate countless leads for my video strategy business and hundreds of thousands of dollars of sales so that you can use this strategy too. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode of the Engage Video Marketing Podcast, I am  joined by Chris Bogue to discuss the power of video in sales prospecting. Together, we explored how to create engaging and authentic videos that resonate with prospects, without coming across as pushy or salesy. Chris shares valuable insights on injecting personality into videos, as well as unique ways to use video in the prospecting process. If you're looking to enhance your sales strategies and build genuine connections, this episode is a must-listen.Chris Bogue coaches people to create mercifully short video content for business. He is the creator of the Complete Guide to Selling on Video, a digital course on video prospecting for sales. He is also a sketch comedy writer and host of Chris Sells His Soul on LinkedIn Live.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

During the pandemic, many businesses faced challenges and had to find innovative ways to survive. One such business is Sticky Lollies, a small boutique candy shop in Sydney, Australia. When the pandemic hit and their brick-and-mortar store was forced to close, the owners, David and Lily, came up with a unique idea to keep their business afloat – live streaming their candy-making process.In this podcast, I invited the founder of Sticky Lollies, David King, and one of the key drivers of their video marketing, his daughter, Annabelle King, onto the show today to learn more about the video strategy they are implementing for their business.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode of the Engage Video Marketing Podcast, I am joined by Kate Toon, an award-winning business mentor and digital marketing coach. Together, we'll discuss the fears and uncertainties that often hold businesses back from utilising video marketing. Kate shares her own experiences and the impact video has had on her thriving business. Kate also shares the importance of taking action and stepping outside of your comfort zone. Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind.On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Video production is an essential component of any video strategy, but it is important to guide and advise clients on when and how to use a video production company. The key is to align budgets and production approaches with the overall strategy. This can be achieved by following the inverse production quantity rule, which suggests that certain stages of the strategy require fewer videos but with a higher allocation of budget, while other stages require more videos but with a lower budget allocation.In this final episode of the seven-part series, we’ll discuss the importance of mastering the final element of video strategy which is Production.

Metrics inform video strategy moving forward by providing valuable insights and data that can guide decision-making and optimize the effectiveness of video content. In today's digital age, where video is a powerful tool for communication and marketing, it is crucial for businesses and organizations to have a strong video strategy in place. This strategy should not only focus on creating high-quality videos but also on analyzing and measuring the impact and success of these videos. In this episode, we dive deep into the world of metrics and how they play a crucial role in your video strategy.

Video optimisation for audience engagement is a crucial aspect of any successful video strategy. In order to reach the right audience and ensure that they engage with the content, it is important to understand and implement effective optimisation techniques.In this episode, we’ll dive deep into the fifth element of the video strategy and that is Optimisation

Distribution is a crucial element of an effective video strategy. It involves getting the content out on the right platforms in the right way. As a video strategist, it is important to understand the native nuances of different platforms where videos can be distributed, including social media platforms, web platforms, e-commerce platforms, and the entire digital landscape. By understanding the distribution platforms and how they work together, video strategists can guide their clients in investing their time, effort, attention, and money in the right places.

In this episode of the Engage Video Marketing Podcast, I will discuss the third element of the Video Strategist Toolkit Series, which is Content, and how it fits into the overall video strategy. I will emphasize the importance of understanding the target audience and the goals of the business before creating the content remembering that the focus is not on the production aspect of the content, but rather on how it can effectively engage the audience and serve the video strategy.Stay tuned for upcoming episodes where I will cover Distribution, Optimization, Metrics, and Production.

Breaking Down Video Strategy Goals: The Heartbeat of SuccessHey there, it’s Ben Amos here, back for another deep dive in our Video Strategists Toolkit Series. Today, we’re rolling into the second big element - Goals. If you missed the intro to this series in episode 276, it might be worth giving it a listen, but for now, let’s press on!

Diving Deeper into Video StrategyHey there! It’s Ben from the Engage Video Marketing Podcast. Thanks for dropping by. Today, I wanted to unpack a bit of what I shared in the recent episode – the fine line between video production and video strategy, and why understanding your audience is such a game-changer.

The Engage Video Marketing Podcast is back with a brand new refreshed and rebooted series from 16th September 2023...In this short bonus episode Ben will share more about what's coming and what's been going on behind the scenes.

How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels.Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform.In this episode we cover:A short intro to Austin and what fires him up right now.A brief intro about his agency Socialty Pro.His journey into short form video (reels) yourself.How he feels as he has exploded in reels.What platforms are working best and why.What led him into AI.What does Syllaby do.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the 'Your First 100 Leads Training' with James Wedmore For Free Herehttps://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?You have got to listen to what Armando has to share today.Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.Armando's versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.But Armando's talents don't stop at acting. He's also a successful entrepreneur, having founded his own production company that's gained recognition for its fresh and innovative content.Despite his busy schedule, Armando never forgets his roots in New Orleans. He's a proud ambassador for the city's unique culture and heritage, and he uses his platform to give back to the community whenever he can.Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he's in front of or behind the camera, he's always pushing himself to be the best and leaving audiences wanting more.In this episode we cover:A short intro to Armando and what fires him up right now.How his company stays fresh and innovative.The aspects of video production and marketing he is focusing on for his clients in 2023.A walkthrough on his approach for his clients.The key learnings he’s had along the way.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the 'Your First 100 Leads Training' with James Wedmore For Free Herehttps://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

Should you start a video podcast in 2023? What’s the point of having a video podcast as a business anyway? And aren’t podcasts really just audio shows? What’s this got to do with video marketing? That’s what we’ll be exploring with my guest today - podcasting and personal branding expert Brandon Birkmeyer from Brands on Brands.Brandon Birkmeyer is a personal branding specialist and is host of the Brands On Brands podcast, which is consistently ranked top 10 in branding on Apple Podcasts. Brandon is also a former Madison Avenue advertising executive with over 21 years of experience advising top FORTUNE 100 companies including Walmart, Wells Fargo, Coca-Cola, and Apple. In 2022, he launched the Podcast Branding Academy, an online school and community for podcasters.In this episode we cover:A short intro to Brandon and what led his focus on branding and podcasting.Who should consider starting a podcast now in 2023.Why podcasting is a good move for businesses.Why podcasting and not just video content or other forms of content.The benefit in video podcasting.How can a business measure success with podcasting?Some of the best ways to grow.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

Today we're diving deep into the futuristic world of generative AI video tools. Picture this, you create an AI Avatar that looks and talks just like you and then use it to produce captivating video content. Sounds like sci-fi right? Well, buckle up because we're bringing this cutting edge technology straight to your ears with our special guest Joshua Xu, the founder of HeyGen. Join us as we unravel the secrets behind creating hyper realistic AI avatars and learn how HeyGen is revolutionizing the video marketing landscape.Joshua graduated from Carnegie Mellon University in 2014 and joined Snapchat since then. He founded HeyGen in 2020 Dec. Their mission is to use AI to reinvent the video creation experience. They believe visual storytelling = creativity + creation. HeyGen aims to make the "creation" cost nothing, liberating everyone's creativity.In this episode we cover:A short intro to Joshua and what led him to create HeyGenHow technology changed over the last few years that has made AI something that has a genuine use case in video marketing.What AI Video Generation isWhat AI Video allows for creators and business.Why use AI? Isn’t real video better?Does AI Video Generation put traditional video producers at risk?What HeyGen does exactly.The challenges that arise from this sort of technology.Custom Avatars raises a whole new set of questions around ethics, legality and ownership, what issues does Joshua see and how he thinks these issues should be overcome.What’s next for HeyGen.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the 'Your First 100 Leads Training' with James Wedmore For Free Herehttps://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

In 2023 LinkedIn has over 875Million Members and is 20 years old this year, but did you know that recently LinkedIn has released over 35 new features?In this episode I’m joined by LinkedIn Specialist Kay Ridge from Dash Social to learn more.  It’s time to give our LinkedIn Profiles a little love.Kay is a resourceful Creative Director with experience in leading and inspiring design and content creation across social channels. She love balancing the creative mind with the challenge to produce quality results,LinkedIn Content Marketing is her passion, and she believes one of the most suitable platforms on social media for business. LinkedIn works when your profile is optimum and you have all the content in the right places.She is always looking to be challenged and to challenge her team. Driving skilled creative talent to think outside the box, and bring out their artistic abilities by creating organic content. Kay has recently been invited to join the Canva Creative Partner Program - what this means is that she will be working with Canva on their Beta sight, obtaining the latest design knowledge, ahead of her competitors.Over the last six years, Kay have assisted Dash Social triple its interactivity on social media, creating organic content that drives engagement and brand awareness.Her areas of expertise include the following:LinkedIn Marketing Strategies, Canva Graphic Design, Digital Marketing, Social Media, Creative Strategy, Communications, Scheduling, Team Building and Leadership.Kay's previous roles include Creative Director Dash Social, Panellist on the Digital Toolkit Q&A Panel, Advisor/Educator for the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program (Federally subsidised program), Agency Alternative Partner and Lions Australia 201/Q3 Marketing and PR Chair. (71 Clubs).In this episode we cover:A short intro to Kay and what led her to her passion for LinkedIn.The most common misconception about LinkedIn as a content platform today.What most people in business are doing wrong on LinkedIn.The opportunity she sees when LinkedIn is set up right.The key features that people need to set up on their LinkedIn profile.Her thoughts on company pages on LinkedIn.Her views on LinkedIn Premium or Sales Navigator.Her thoughts on utilising video on Linkedin.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the 'Your First 100 Leads Training' with James Wedmore For Free Herehttps://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

What if you are creating long-form content and there was an easy mindset shift that you could have to help you dominate in short-form as well that’s Reels, Tiktok, and YouTube Shorts?In this episode, I invited Latasha James, an expert on short-form videos to share her insights on short-form video strategy.Latasha James is the Founder and Creative Director of James + Park, a social-first video marketing firm serving startups and tech clients across the globe, as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Through her courses, YouTube, and podcast content, Latasha has encouraged thousands of people to start and scale online businesses. In this episode we cover:A short intro to Latasha and what she does.When she started seeing the power of short-form videos.Her thoughts on content creators who prefer long-form videos and think short-form videos are only for younger crowds.The differences she sees between content designed for long-form videos versus short-form platforms.How she approaches the production of long-form videos with the view of repurposing the content into short form video.Her strategic goal from repurposed content across various platforms.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the 'Your First 100 Leads Training' with James Wedmore For Free Herehttps://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

If you're in business and you haven't yet got started with video or you're afraid to show up on camera, what if I could tell you that there was one right video for you?In this episode, I invited the author of the book "The One Right Video: An Entrepreneur's Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube" to talk about the idea of video creation as an entrepreneur.Diana helps busy entrepreneurs who want to learn how to use video to share their vision and impact more people’s lives. She effortlessly simplifies the tech of video and breaks it down, so anyone can understand, regardless of skill level.Mentioned in this episode:Join the 'Your First 100 Leads Training' with James Wedmore For Free Herehttps://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

If you haven’t yet heard of the AI tool that’s been taking the online world by storm over the last couple of months then keep listening because in this episode I’m sharing my thoughts on ChatGPT for video strategy.And to be honest, I’ve been blown away from what this tool and other AI tools mean for our industry so I’m excited to dive in.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the 'Your First 100 Leads Training' with James Wedmore For Free Herehttps://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

In this episode I’m going to share with you some insight we’ve gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget.In this episode we cover:The learnings I’ve gained about:Thumbstop ratio (3sec view / impressions)Retention / ThruplaysCTR / CTP Click to purchaseCPA & AOVAACROASIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

It’s 2023, and as I’ve said so many times before. The world of video marketing for business is changing, and I don’t want you to get left behind so in this episode I’m going to let you in on my Video Strategy Agencies key focus tactics for our clients this year. The video strategies that we’ll be guiding our clients towards throughout the year, and how you can potentially embrace these strategies for your own business so you stay on top of your video marketing game this year.In this episode we cover:Short-form Vertical VideoImpeccable hooksUGCVideo Podcasting1:1 VideosIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Here's my final 'Best of' episode from the archives of 2022. Enjoy my all-time favourite with the awesome Jake Thomas from Creator Hooks as he shares some YouTube tips and tricks that we can all take advantage from.

Welcome to 2023! Over the next two weeks, I'll be bringing back for you some of my favourite interviews in 2022 season of the show in what I am calling my "best of" series.This week I am bringing back Maxwell Finn back in episode 252 to talk about how we can unlock the power of TikTok for 2023.