Season 1 · Episode 267
Lessons from a Year of Producing Direct Response Ads with Ben Amos
Engage Video Marketing Podcast
February 15, 202332m 21s
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Show Notes
In this episode I’m going to share with you some insight we’ve gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget.
In this episode we cover:
- The learnings I’ve gained about:
- Thumbstop ratio (3sec view / impressions)
- Retention / Thruplays
- CTR / CTP Click to purchase
- CPA & AOV
- AAC
- ROAS
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]