EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk to Nick Usborne about his new course Conversational Copywriting. Nick Usborne has been a copywriter for 40 years and has written for some of the world's biggest brands including Apple, WebEx, Chrysler, and Citibank. He has recently launched a new online training course and blog called Conversational Copywriting where he is looking to change the way we think about content. Also, we learn more about WordPress 5.0, DuckDuckGo and their new study and find out what Amazon is doing to get advertisers to give them free advertising. All this and more on this episode of EDGE of the Web! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

The year 2019 is right around the corner and now is the perfect time to make some changes to your agency culture. What steps do you need to take for the next year? Jeff Allen is the president of Hanapin Marketing and he is on the show today to talk about some of the things he does in his agency to keep employees and grow the company. Plus, we talk about a new Google/Disney partnership, Black Friday sales, and Google is showing zero results for some searches? All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets. It seems like Google doesn't want to rank websites anymore, but why is that and what is actually going on? We reached out to Cindy Krum, the founder and CEO of Mobile Moxie, as she and her team are full of mobile marketing experts. Cindy is a regular conference speaker at conferences like MozCon and SMX and is a great follow on Twitter! Also, did you hear how much money Booking.com spent on digital advertising last quarter? Why is longer content performing better on YouTube and what will the future hold with voice assistants? All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Are you looking to spruce up your marketing reports? Google Data Studio is one of the great marketing reporting tools that marketers seem to overlook. Andrew Garberson, the Vice President of Marketing Services at Bounteous, is a big proponent of this tool and thinks it could bridge the gap across marketing departments by having a large dashboard. Plus, we talk about the newest additions to Google Data Studio, learn more about the "follow" button on Google Maps, and see a recent study from Hubspot about voice search. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a strategy around these numbers for their content marketing? Mark Irvine, the Senior Data Scientist at WordStream, has been doing some great research on how social media can impact search engine marketing and how you can take advantage. Plus, we discuss Quora Ads, updates to the Google Campaign Manager, and more opportunities for featured snippets in the SERP. All this and more today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

The marketing world is filled with advice and ideas from "thought leaders" but just because an "expert" says or writes something, that doesn't mean we should do it. Focusing on best practices from the experts could actually be harming your business and you don't even know it. Jay Acunzo, the founder of Unthinkable Media, says in his new book "Breaking the Wheel" says that what we should do instead is to act more like investigators and do what works best for our own companies. This podcast will share some of the questions you should ask in any situation to make the best decision, regardless of what the "experts" say. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Wow! What an information-packed show we have for you today! Damon Gochneaur is the founder of Aspiro Agency and the Director of Search at Southwest Media Group and he is fresh off his appearance at Pubcon where he talked about Local SEO. So in this episode, we decide to talk even more Local SEO with Damon as we cover Local SEO fundamentals, map listings, the importance of citations and Name Address Phone (NAP), link building for Local and how to dominate your national competitors with your local advantage. Plus we find out that Damon is also a minor league sports owner! All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strategy for word of mouth marketing. That's the reason Jay Baer, founder of Convince & Convert, decided to focus his next book on how to develop a word of mouth marketing strategy. The new book, "Talk Triggers," was released in the last two weeks and based on early sales, it seems to be another best-selling book in the making. Also, we discuss the announcement from Google about their breach and shutdown of Google+, the future of advertising on Facebook, and more - this week and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consideration stage and finally the last stage is the decision stage. Sangram Vajre, the co-founder and chief evangelist at Terminus, joins on this podcast to change the way you think about this marketing concept by flipping that funnel upside down. It's called Account-Based Marketing and in this episode, he shares why he's changed his organization to focus on this type of marketing and how it unites the marketing and sales teams at Terminus. We're diving deep into marketing strategy...TODAY on the EDGE Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts? Hailey Friedman, the Head of Marketing of Improvado, joins us on the show to talk about the process she used to use to measure her marketing efforts and how things have been simplified with a tool like Improvado. Plus, we talk about all the updates Google announced this week and we talk about the importance of UTM tagging in your campaigns! All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses improve their marketing and increase their marketing formula by using his Bullseye Marketing method. Let's talk about this method and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and using it to improve their marketing. Fresh off his presentation at Inbound 2018, JD will share with us some of the great features of Facebook Analytics, how to set funnels and cohorts within Facebook Analytics, and he'll also share five ways Facebook Analytics beats Google Analytics. We'll discuss this and the latest news, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Burr Reedy, the Director of Strategy with UpBuild, is on the show with us today to break down this new update. Where you impacted by this update and what do you need to do for recovery? Let's talk about this and more today on the EDGE. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth Marsten, the e-Commerce Growth Services Senior Director at Commerce Hub, recently wrote an in-depth article on Search Engine Journal about this new ad unit and is on the show this week to talk about its features and how users can use it in their ad campaigns. Plus we talk about automation in the PPC world - is it a good thing or a bad thing? And, Facebook is seeing a decline in ad spend but what social network has been booming? All this and more, today on the EDGE! -- Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscience behind why humans enjoy storytelling. Joe helps companies all the time in his role as the Head of Content Strategy at Contently find and tell their story and that's why he decided to write this book. Also in this episode, Joe discusses the key elements to a great story, what makes people actually care about a brand's content, and the pitfalls of pushing product and content marketing's inauthenticity problem. All this and more today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Over the last year or so, we've all seen a big shift in the search and with the growth of devices like the Amazon Echo and Google Home, it has become even more important that your organization has a way to manage its digital knowledge. So, what is digital knowledge? Jeff Rohrs, the CMO of Yext, and his team have coined this term digital knowledge management and have a great list of resources for you to check out! All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Dr. Ben Adkins is a licensed and practicing chiropractor turned Facebook marketer and agency owner. In this special episode, we discuss with Ben about his journey from chiropractor to a marketer and we break down some of the tactics he used to build his practice on Facebook. Plus, we learn about the latest news from the industry and find out another reason why vertical video is here to stay. All this and more, this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2 Download our show on Google Play: https://play.google.com/music/listen?u=0#/ps/Ivme3i4tvync3bdgssybupx5bve Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Over the last eight years, demand generation has undergone a radical change as the tools and techniques have rapidly shifted. Jason Miller, the Head of Content and Social at LinkedIn EMEA, wrote a great break down of where he thinks demand generation will go over the next two years. Are you ready for this shift? As we break down this topic, we find out the confusion between lead generation and demand generation, where demand generation and sales fit in today's businesses, and how this will impact brand marketing in the next few years. We discuss this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2 Download our show on Google Play: https://play.google.com/music/listen?u=0#/ps/Ivme3i4tvync3bdgssybupx5bve

We love having our Indianapolis friends in the studio with us for our show and this week, we are joined by Duncan Alney, the founder of Firebelly Marketing. He and his team are well known for their work in social media and influencer marketing. Influencer Marketing isn't a topic we've covered in depth on the show so we learned a TON on this episode. Where do you start and how do you find influencers to help promote your brand? Find out this and more today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

There is always something new with Facebook Ads and so we're learning what's new with Mojca Zove, founder of Super Spicy Media. She runs a Facebook Ad Agency for 7-Figure agencies and so we wanted to pick her brain on what tactics and strategies she's using for those larger companies. Plus, there are a couple of different instances of when a Facebook Ad campaign is a BAD idea. When should you avoid Facebook Ads? Find out, today on the EDGE. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

While most of the advertising conversation is taken up by Facebook and Google, there are some lesser-known channels that can get you some great results. Joe Martinez, the Director of Paid Search and Community, is a huge fan of Quora Ads and we wanted to have him on the show to get a break down of this advertising channel. What are Quora Ads? How do Quora Ads work? What type of results can you get with Quora ads? Get answers to all of your questions on Quora in this episode. Plus - have you tried using Waze Local Ads? We have some great tips and ideas for you to try out Waze Local Ads...All on this episode of EDGE of the Web. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2 Download our show on Google Play: https://play.google.com/music/listen?u=0#/ps/Ivme3i4tvync3bdgssybupx5bve Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Departmental silos are seen as a growing pain for most organizations and Paxton Gray, VP of Operations at 97th Floor, joins us on the show today to help us learn how he breaks down this organizational barrier. How does this silo mentality start and why is it unhealthy for an agency? How do we prevent silos from appearing again? And with his role at 97th Floor, we wanted to learn more about he brings on new talent and how he keeps education a priority in the organization as it grows. All this and more this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. We covered a variety of topics in this episode including: Lean Back vs. Lean Forward environments - Facebook audience's tend to be lean forward while YouTube and TV have lean back audiences Vertical Video - it works and why you should try it Instagram Stories and IGTV The Differences between YouTube and Facebook in watch time and engagement All these topics and more, this week, on the EDGE!

We've been spoon-fed the notion that creativity only comes from geniuses - either we have that gift or we don't. But Allen Gannett, CEO of Trackmaven, says that isn't true and recent research shows that there is a predictable science behind achieving success in any creative endeavor. His new book "The Creative Curve: How to Develop the Right Idea at the Right Time" is out on June 12 and with this book, Gannett hopes to overturn the mythology around creative genius. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

It has been a while since we had a show focused on Accelerated Mobile Pages (AMP). And it's been a while since we had Eric Enge on the show too, so we decided to solve both those issues with this episode. Eric Enge is the CEO of Stone Temple Consulting and is a great educator and leader in the SEO community. He has conducted several studies for the SEO industry, including voice search and smart assistants. But he has done lots of work and studies with AMP too. Most of this episode is spent talking about AMP, but we sneak in a few questions about a recent study that Eric did which compared the different smart assistants, which you can read in the links below. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO and conversion optimization with starting his own agency in 2014 which later merged with Disruptive Advertising. In this episode, we highlight some of the news of the week and then dive deep into conversion optimation. Here are some of the topics we cover: How do you know what to test? Where to start with split testing? What tools should you use for split testing? The biggest mistakes people make in optimization Are image carousels bad for conversions? Join us on this episode as we dive deep into conversion optimization this week on the EDGE!

Have you experimented with LinkedIn ads before? We haven't and we wanted to learn more, so we reached out to AJ Wilcox who is the founder of B2Linked.com. They ONLY worked with clients who are doing LinkedIn ads and are a LinkedIn certified ad partner. While LinkedIn ads have been available for almost 10 years now, LinkedIn has been slow to make updates and have been overpassed by the other social network advertising platforms. LinkedIn, though, has a unique network of professionals that B2Bs love and can really use to take advantage of for marketing. So, in this beginner's guide episode we ask AJ about the basics of LinkedIn ads, find out more about the new video ad platform, and find out some of the best strategies he uses to help clients get the best results. We're diving deep into LinkedIn on this episode of EDGE of the Web!

The "hustle and grind" lifestyle that we used to hearing and some have bought into is a lifestyle that is unsustainable leading to physical ailments, emotional burnout and a darkness in the soul. However Joel Comm, author of the new book "The Fun Formula", says he has found a better way. Who says that work can't be fun anymore? Find out more - TODAY on the EDGE. Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2 Download our show on Google Play: https://play.google.com/music/listen?u=0#/ps/Ivme3i4tvync3bdgssybupx5bve This video is a segment from the 267th episode of Edge of the Web Radio with Erin Sparks (@erinsparks) and Tom Brodbeck (@tbrodbeck). To learn more about Edge of the Web Radio, visit our website: http://edgeofthewebradio.com. Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

If you have listened to our show for a while, then you know how much we love the SEMrush tool. It is one of our favorite tools and it is used every day in our agency. So, we held back our excitement as we talk to Ashley Ward, the Corporate Speaker for SEMrush. Ashley, a former newspaper journalist, has spoken at conferences all over the world about content marketing and shares with us today about the importance of storytelling. Every business has a story to tell and telling that story is one of the best things you can do as an organization. Plus, we discuss a few of our favorite features of the tool and learn a few new ones too!

This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake City where she talked about the importance of using video in Facebook Ads. In this episode, we ask her: - The importance of video ads and the results she's seen - What makes a good Facebook video ad? - Pros/Cons of using the boosted post - Does the length of a video ad really matter? - Is there a specific formula/template she recommends for a video ad And more! Plus we discuss the newest update from Google Chrome, Google's new feature "Talk to Books" and the new Pinterest layout. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a way that is self-sacrificial, but rather such a way that all parties benefit greatly - which results in both immediate and long-term success. Bob Burg is the author of the new book The Go-Giver Influencer and he is joining the show to talk about his newest parable. You may know his most popular book "The Go-Giver" which has been named by Inc. Magazine as one of the most motivational books ever written. Bob has some great insight into how you can get more sales by having a giving heart and he shares with you his 5 secrets of genuine influence. Listen to the shortened edition of EDGE of the Web as we talk to this best-selling author today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont? Shane Snow, the author of the upcoming book Dream Teams and founder at large of Contently, joins us on this episode to talk to us about the what he has learned from history about what it takes to work together as a team. Plus, have you heard about the impending Gmail update? What will that mean for email users going forward and we're diving more into the latest Facebook news as CEO Mark Zuckerburg just finished testifying in front of Congress for two days. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!

It's a little bit like the movie "Inception" on today's show as we're talking about how podcasting helps SEO...on an SEO podcast. Sherry Bonelli, the founder and CEO of early bird digital marketing, has written a series of articles on Search Engine Land about the benefits of podcasting and how SEOs can use it to help improve their organic presence in the SERPs. So in this episode, we explain our process for every episode of EDGE of the Web and how we use it to help us gain more leads! All this and more...Today on the EDGE. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!

It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Michelle is the Director of Client Services of Clix Marketing and she is a regular presenter at SMX and HeroConf - speaking all things PPC. She wrote a great article on Search Engine Journal explaining audience layers and how you can improve your PPC campaign using them. We deep dive into PPC this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!

Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with him in this show about paid search. He's spent a lot of time learning and testing audience layers in AdWords and has some great insight into targeting audiences with your paid ads. Also, he wrote a great article that every agency and CMO has a problem dealing with - and that's the dreaded budget talk. How do you handle this conversation as an agency and we also break down the relationship between sales and marketing. Listen to this fun episode with Erin, Tom, and Dan - today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets! -- Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2 Download our show on Google Play: https://play.google.com/music/listen?u=0#/ps/Ivme3i4tvync3bdgssybupx5bve To listen to our full show, listen here: https://edgeofthewebradio.com/seo-podcast/ep-259-preparing-for-the-future-of-search-seo-jeremiah-smith/ This video is a segment from the 259th episode of Edge of the Web Radio with Erin Sparks (@erinsparks) and Tom Brodbeck (@tbrodbeck). To learn more about Edge of the Web Radio, visit our website: http://edgeofthewebradio.com. Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Here in central Indiana, we're tired of this cold. It's been a long winter and so we decided to catch up with Jeremiah Smith of SimpleTiger in Sarasota, Florida. He started his own agency in 2007 and now focuses solely on SaaS companies. He's a great SEO and has helped countless companies achieve SEO success and so we pick his brain about advice for SaaS companies, the future of search and where small businesses can take advantage, and we catch up on the latest news in the search industry. All this and more - this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!

What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that Google has begun showing search results with no organic listings or ads? What does that mean for the future of SEO? All this and more - this week on the EDGE!

A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to Phil Singleton about what is all in this document. What pieces of juicy gold are in there that you can use to develop your new website and SEO strategy? Find out this week on the EDGE!

Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In this episode, we talk to Loren about the backstory of Search Engine Journal and how it got its start plus we dive into the state of publishing in 2018. We also sprinkle in a little talk about Google Search Console and the latest updates from AMP Conference. All this week and more on the EDGE!

Results or Die – that's the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett Moon, has authored a new book called the 10x Marketing Formula (due out March 27th) and he joins EDGE of the Web to talk about some of the ideas and inspirations behind the new book. The basic formula we follow is this: write good content, sprinkle some SEO dust on it and then people will be throwing money at you. Except, it doesn't happen that way. Garrett wants you to blow the roof off of last year's marketing numbers and to do this, it requires a mindset shift. Learn more about the book and how you can get 10x results – this week on the EDGE! SPONSORS CoSchedule We're excited to welcome a new sponsor to the show – CoSchedule – the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks – plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER – For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win! — Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we're on Spotify!

Last year, Google released a new feature to Google My Business pages called Google Questions and Answers but most business owners have no idea it even exists. Aaron Weiche is the Chief Marketing Officer at GetFiveStars and he has some great tips and insights into how businesses can take advantage of this feature from Google. Have you checked your business's Q&A feature? You might be surprised to see what's there! All this week (and more!) on the EDGE Sponsors CoSchedule We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!

One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created communities for their brands, but how do you make your brand successful and how do you motivate your community to take action? Carrie Melissa Jones, founder and CEO of Gather Community Consulting, has helped build communities since the early 2000s and we were lucky enough to spend an hour with her to hear from her how she helps brands build communities. Plus, how will the new Facebook feed update change the way companies build a community on Facebook? Will we begin to see a shift towards groups? Find out all you need to know about building a community from one of the best, this week on EDGE of the Web! Sponsors CoSchedule We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!

The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the future of search and that's where we are going today too. Where has search been and where is the search industry going? Find out today with Will Critchlow. Plus, Will and his team at Distilled have created a great SEO split-testing tool called Distilled ODN. What is SEO split-testing and how do you implement this new tool? All this and more, today on the EDGE! Sponsors SMX We are two months away from SMX West - the leading conference for SEO and SEM Professionals. SMX West will take place March 13-15 in San Jose and will have tracks focusing on SEO, SEM, and Retails. Some of this year's topics include: AMP, Voice Search, Progressive Web Apps, Video Ads, Shopping Campaigns and more! Also, SMX officers 6 pre-conference workshops to choose from for additional training and you'll have plenty of opportunities for networking. Buy your All-Access ticket before February 3rd to save $300 - plus Edge of the Web listeners will save an additional 10% off your ticket when you use discount code "EDGE" Get your tickets now for SMX West 2018 in San Jose - March 13-15 - Rates go up after February 3! To buy your tickets, please visit http://edgeofthewebradio.com/smx/ - don't forget to use "EDGE" at checkout to save an additional 10%. -- CoSchedule We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!

We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons she learned in the differences between managing a Facebook Ad campaign vs. a Google AdWords campaign. Plus we discuss the new Google Search Console, the new Google Assistant Directory and is Facebook working on creating a competitor to the Amazon Echo Show? All this and more, this week on Edge of the Web! Sponsors We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!

"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on a regular basis. For businesses, leveraging voice search presents one of the greatest challenges yet and so we reached out to Duane Forrester, the VP of Industry Insights at Yext, to break down how businesses should be tackling voice search and adapt their marketing for voice assistants and agents. BONUS: For our email newsletter subscribers, you will receive special bonus content from our interview with Duane Forrester. We never get to cover all of the topics we want to in an episode and sometimes the conversation takes place before and after the show. Sign up for our newsletter as we're sharing exclusive content with our guests every week! To sign up for our newsletter, sign up here: http://edgeofthewebradio.com/newsletter/ Sponsors We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!

Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it definitely perked their interest. While we tend to focus on digital marketing topics for our show, we know that a lot of our audience are in management roles and could learn a few things from the book. So we reached out to Kim Scott, the author of the book "Radical Candor: Be a Kickass Boss Without Losing Your Humanity", to see if she could come on our show and answer our questions about the topic of "Radical Candor" The book was released earlier this year and it has now become a New York Times and Wall Street Journal bestseller. In the book, she shares personal stories of her professional development as she worked in Russia, to starting her own company, to running successful teams at Google in how she developed the concepts she talks about in her book. Giveaway We are giving away ONE FREE COPY of Kim Scott's book "Radical Candor: Be a Kickass Boss Without Losing Your Humanity." To enter our contest, head over to our Facebook Live conversation and leave a question or comment for Kim and we'll choose one as the winner! You have until Friday, December 8 at noon ET to enter! To enter the contest, visit: https://www.facebook.com/EdgeoftheWeb/videos/1303616849748166/

How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is the CEO of the Marketing Insider Group and he spoke about this subject at Content Marketing World a couple months ago. In this episode, we'll talk with Michael about how he convinces CEOs and CMOs to invest in content marketing and share a few secrets on how to measure the ROI of that content. Michael also dives into the ROI topic in his book "The Content Formula" which provides a step-by-step guide for delivering ROI on your marketing. Plus we discuss AI, Black Friday sales, and the new captcha coming from Facebook - all this week on the EDGE! Giveaway We are giving away ONE FREE COPY of Michael Brenner's book "The Content Formula." To enter our contest, head over to our Facebook Live conversation and leave a question or comment for Michael and we'll choose one as the winner! You have until Friday, December 8 at noon ET to enter! To enter the contest, visit: https://www.facebook.com/EdgeoftheWeb/videos/1296134233829761/

For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite comics and put them into a book. "Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" has captured so many of our industries biggest moments and brought a little humor to the situation. We talk to Tom in this episode about his background in marketing and why he started to draw cartoons about the marketing industry instead of a wider audience. CONTEST If you want to win a free copy of Tom's new book, we are giving away a free book to the person who gives us the best caption for this comic panel To enter the contest, visit http://edgeofthewebradio.com/giveaways/ to submit your caption and be entered to win!

Podcasting is becoming the newest trend in content marketing and we wanted to talk to the host of one of our favorite podcasts, the Unthinkable podcast with Jay Acunzo. Jay was a former digital media strategist at Google before joining HubSpot as the head of content and has now become an accomplished keynote speaker and award-winning podcast host. We wanted to pick Jay's brain to learn what tips he could give to someone who is starting a new podcast and find out how podcasters can take their show to the next level. Join us this week for our fun conversation with Jay Acunzo!

Customers aren't as loyal as they used to be but that doesn't mean you can't build customer loyalty, it just means you have to work a little bit harder at it. Sujan Patel, the co-founder of Web Profits, joins us this week to talk about something he is very passionate about. No, we're not talking about his passion for Batman (although he and Erin and geeked out before our recording) - we're talking about what he calls Customer Delight. On his website SujanPatel.com, he has published The Customer Delight Playbook and he walks through how businesses can build their customer loyalty by delighting them and then turn that into customer referrals! Join us today as we talk Customer Delight, today on the Edge!