EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites. Luca's team at Genie Goals has some great tips for […] The post EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term…these are issues that can define successful campaigns from failures. This podcast we talked to Cosette Jarrett, Outreach Specialist at […] The post EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She has over a decade of experience in search engine optimization and has spoken […] The post EP 192: Reviewing the Latest Google Updates w/Jenny Halasz appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Erin Robbins – President of GinzaMetrics Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather than joining us via Skype, she decided to just show up in person! Erin has been working in the analytics […] The post EP 191: Connecting SEO & Content Marketing w/Erin Robbins appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Michael King – Founder/Managing Director of iPullRank Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then […] The post EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Kris Reid – Chief Boss Man of Ardor SEO What is it like to run an SEO agency from around the world? We're talking to Kris Reid, owner of the Philippine-based Ardor SEO today on the podcast. We're also going to spend some […] The post EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Corey Northcutt – CEO of Northcutt We're talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey Northcutt, CEO of Northcutt, a digital marketing agency located in Chicago. Corey has created a great resource, a list […] The post EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Andrew Shotland – CEO & Founder of Local SEO Guide There is a lot of movement on the Local SEO front, and we've been striking gold on our interviews with top thought-leaders in the digital marketing industry. This week we're taking Local SEO/Location […] The post Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Darren Shaw – President & Founder of Whitespark Darren Shaw, President and Founder of Whitespark, joins us on the podcast this week. We wanted to connect with him after is Q&A session at SMX Advanced in June. We also were interested about his […] The post Darren Shaw – How Effective is Yext? – Show 186 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Eric Enge – CEO at Stone Temple Consulting We are locked in and pursuing leaders in the SEO community, and it just so happens that we have one today. Eric Enge, co-author of the book "The Art of SEO", a fantastic guide to […] The post Eric Enge – Growing a Digital Agency & Hot SEO Ranking Factors – Show 185 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Jody O'Donnell – Technical Director at Merkle We certainly enjoy going into technical SEO regularly on the podcast and when we see someone who has really useful information and would make for an interesting discussion, that is what we want to bring to […] The post How To Make Your JavaScript SEO-Friendly – With Jody O'Donnell – Show 184 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Brad Geddes – Co-Founder AdAlysis Google wants to spend your money, and if you want to let them run without a dialed in targeting system, you'll be frittering it away very quickly. They're always lessons to be learned, and it is great to […] The post Brad Geddes – Work Productivity & PPC Ad Testing – Show 183 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Jessie Stricchiola – SEO Expert Witness We are always talking to some heavy hitters inside of digital marketing. And we always have a sweet spot for search engine optimization as the focus of our show. What about your legal rights when it comes […] The post Jessie Stricchiola – Legal SEO and SEO Audits – Show 182 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Fixing Your Website's Technical SEO With Oncrawl We were lucky to be joined this week by Francois Goube, founder of Oncrawl, from his home in Bourdeaux, France. We talked with Francois Goube to talk about Oncrawl and how SEOs can use the tool […] The post Francois Goube – Founder of Oncrawl – Show 181 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : What is Human Keyword Research? If you've been in digital marketing for any period of time, I'm guessing that you've done keyword research. There's a lot of schools of thought on how to do that, but ultimately it gets down to strings or […] The post Tony Verre – Human Keyword Research – Show 180 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Register for the 2016 CTA Conference in Vancouver! This is the show that is consistently bringing you digital marketing thought leaders and cutting edge technology and strategy. So in that vein, it was bound to happen. We got a hold of the co-founder […] The post Oli Gardner: Landing Pages, CTA Conference & More – Show 179 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Google AdWords Updates For Mobile First World In the last week, Google announced a slew of new updates for AdWords advertisers at its Google Performance Summit. We live in a mobile-first world and Google's new updates to AdWords reflects that. This podcast we […] The post Major Google AdWords Changes – Show 178 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Dr. Pete Talks Google, Rank Brain, & SEO We all know that Google is not a quiet engine that just hums along with a minor bump here or there. These are turbulent waters, and Google's ever-changing search environment poses so extreme challenges. Whether […] The post Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns One of the strongest factors for organic search engine optimization that has been consistent over the last 10 years has been links. That's right, you just can't avoid it, the search engines value who refers to you, and the […] The post State of Link Building in 2016 – With Nicholas Chimonas – Show 176 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns When the host is out of town, you'll never know what will happen. Well, Erin was out sick and so Tom and Nate co-hosted the show this week and we were so lucky to be joined by John Lee […] The post John Lee Talks PPC and Dynamic Ads – Show 175 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Bonus Episode – Interview with Neil Patel We are opening up a new interview track of shows, to give more in-depth interviews and time to really dig in with some of the thought leaders that come across the Edge. We are very excited […] The post Neil Patel on Blogging, $100,000 Challenge, and More – Show 174 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Dark Search, Dark Social, and Dark Mobile Traffic You know, with digital marketing tactics growing to such a level of performance that and entire SaaS industry has developed around it, and with tracking such a strong component to capturing the picture of ROI, […] The post What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Google Analytics 101 Ever get into a situation where you wanted to relearn something the right way? Or recognizing that you have missed an important tip or piece of a puzzle that has been bugging you for a while? Or simply, have you […] The post Introduction To Google Analytics – Show 172 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Maddie Cary, Director of Paid Search at Point It We are joined this week by Maddie Cary, Director of Paid Search at Point it Digital Marketing. Maddie has a deep love for PPC and her company, a digital marketing firm in Seattle, […] The post Interview with Maddie Cary of Point It – Show 171 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We're really impressed with the talent out there and wanted to bring the speakers to our audience. But We wanted to go […] The post Interview With Barry Schwartz – Show 170 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : The Art and Science of Building Links We stopped by SMX last month listening to a number of speakers. We're really impressed with the talent out there and wanted to bring the speakers to our audience. One of those speakers in Matt Siltala, President and […] The post Link Building Fundamentals – With Matt Siltala – Show 169 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : How Google's AMP will Influence Your Online Marketing You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketing. What the best standards are, design etc. And true enough, you can check out our […] The post The Future of Content Marketing – Show 168 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : What is AMP? – What We Learned at SMX West Well, we're back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures. There were a good […] The post What Is AMP? An Interview With Paul Shapiro – Show 167 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : How to Brand Yourself on Social Media We talk about the unique environment we're in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally […] The post Personal Branding with Paul Poteet – Show 166 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Earning Links in 2016 Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips of tricks to bringing in additional profits online. The […] The post Building Authority with Inbound Links – Show 165 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Radio Podcast #EDGETALK : Interviewing Susan Marshall of Torchlite Okay, HIRE SOMEBODY! Is the concept of hiring an individual digital marketer for your company a scary concept? Do they have the right talents, that are market-fresh, or are they stale? Do I even have a budget […] The post Interview with Susan Marshall of Torchlite – Show 164 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : Preventing UX Fails With Smart Design User experience is becoming a more important feature of Google's search algorithm but also how you can capture leads on your website. We discuss how you can prevent UX failures in your next design project. The post Preventing UX Fails With Smart Design – Show 163 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : How To Create Highly-Effective Calls To Action When designing a website we run the risk of becoming overly familiar with our work, designing for ourselves, and losing perspective of what our users see and experience. Preventing these bad habits isn't difficult – using […] The post Designing Websites With a Purpose – Show 162 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Show 161 – 12 Sign of a Website Catastrophe The Edge is back for a new year! We're so happy to be back! We are continuing this month on the focus of website design and best practices in design strategy. Last week we […] The post Why The Best Website Design is Invisible – Show 161 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Improving User Experience On Your Website The Edge is back for a new year! We're so happy to be back! We took a break to gear into the new year, to focus on what topics we will cover in 2016, to help you, […] The post How To Improve User Experience – Show 160 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Digital Marketing Trends for 2016 Welcome back to Edge for the final show of 2015! We certainly have had a busy year, and we wanted to take time in this how to peer over the hedge into 2016, and talk about what thought […] The post Digital Marketing Trends for 2016 – Show 159 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : Pack The Pantries We, at Site Strategics, have had a great opportunity to work with the Indianapolis mayor's Front Porch Alliance and business partners here in the Indianapolis area to promote Mayor Greg Ballard's Pack the Pantries initiative this year. This is the 8th year […] The post Interview with Pack The Pantries – Show 158 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management There's an event happening this month that is a great forum for discussions about the public education topics in the state of Indiana and who is contributing to the successes the state has had. They are also, more importantly, talking about […] The post IAPSS – Discussing Education with Indiana Superintendents – Show 157 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google's evaluators use to "assess the quality of Google's search results." Why did Google release their […] The post Google Reveals Search Quality Guidelines – Show 156 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management You won't really know when one of your employees or high-level staff will do something stupid. You won't really know if or when your product will fail. You won't really know if an unreasonable, irate customer will walk in your door. […] The post Reverse SEO and Reputation Management – Show 155 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it's effective? Well, let me tell you a secret: Remarketing and Display […] The post Display Ads Success – Show 154 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had […] The post Google Conspiracy Theories – Show 153 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : SEO Fundamentals Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month […] The post Never Hire an In-House SEO – Show 152 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the […] The post After Optimizing Your Website, What's Next? – Show 151 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

SEO Radio Podcast #EDGETALK : Social Media Policies & Omnichannel What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the company with something that they say or do? There can be so many scary things that could […] The post Gini Dietrich on Social Media Policies – Show 150 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it will be sorely disappointed. Guaranteed. Low budget internet marketing works only if a company has minimal expectations. If your […] The post Why Low Internet Marketing Budgets Fail – Show 149 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Is ROI Really What You Are Looking For? There's a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just the remedy we need to build a […] The post Is ROI Really What You Are Looking For? – Show 148 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Marketers often confuse content marketing with engagement. Just because you get someone's attention doesn't mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and […] The post 10 Commandments of Content Marketing – Show 147 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Okay, you're blogging, you finally decided that it had to happen, or maybe you started doing it last year and you're getting some steam going. I bet you're doing more content than you were back then, and […] The post Interactive Content – The Future of Content Marketing – Show 146 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. We've lost the 7 packs ladies and gentlemen! They aren't there anymore. Did you hear that? That […] The post Google's Local Snack Pack Shake Up – Show 145 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.