EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer · Erin Sparks
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Show Notes
Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth Marsten, the e-Commerce Growth Services Senior Director at Commerce Hub, recently wrote an in-depth article on Search Engine Journal about this new ad unit and is on the show this week to talk about its features and how users can use it in their ad campaigns.
Plus we talk about automation in the PPC world - is it a good thing or a bad thing? And, Facebook is seeing a decline in ad spend but what social network has been booming? All this and more, today on the EDGE!
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