EP 268: A Beginner's Guide to LinkedIn Ads w/AJ Wilcox
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer · Erin Sparks
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Have you experimented with LinkedIn ads before? We haven't and we wanted to learn more, so we reached out to AJ Wilcox who is the founder of B2Linked.com. They ONLY worked with clients who are doing LinkedIn ads and are a LinkedIn certified ad partner.
While LinkedIn ads have been available for almost 10 years now, LinkedIn has been slow to make updates and have been overpassed by the other social network advertising platforms. LinkedIn, though, has a unique network of professionals that B2Bs love and can really use to take advantage of for marketing.
So, in this beginner's guide episode we ask AJ about the basics of LinkedIn ads, find out more about the new video ad platform, and find out some of the best strategies he uses to help clients get the best results.
We're diving deep into LinkedIn on this episode of EDGE of the Web!