Duo On Air Podcast

Have you been thinking of using AI for your online business? In today's episode, we share our favorite AI tools that have been beneficial in our business, and we also cover tools where the verdict is still out! This episode is all about providing recommendations that could save you time and enhance your processes and workflows with tools that will make your life easier!Links Mentioned in This Episode: Quiz made with Interact AI: Find your SEO SuperpowerEpisode #98: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businessesEpisode #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care Episode Show Notes: https://duocollective.com/blog/ai-tools-we-love-for-our-businessTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're diving into some KEY things that we have had to let go of in order to grow our business. There is so much nose out there in the online space about what you should and shouldn't do - and this is our reflection of what we've tried, what worked and what didn't, and what we're doing right now to grow our business. Links Mentioned in This Episode: Episode #50: How to Feel More Confident About Your Business FinancesEpisode Show Notes: https://duocollective.com/blog/12-things-we-let-go-of-in-order-to-grow-our-businessTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're diving deep into the heart of our business partnership and how it's evolved. From our early days at the agency to today's world inside Duo Collective. Join us as we share a behind-the-scenes look at how we balance business, personal goals, and the occasional chaos. Whether you're thinking about starting a partnership or already in one, we're unpacking how to leverage each other's strengths, handle those uncomfortable moments, and remind ourselves that, above all, we're human. Links Mentioned in This Episode: Episode Show Notes: https://duocollective.com/blog/how-our-business-partnership-has-evolved-in-5-years-of-duo Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Whether you’re rocking a single-page website or you’ve got an elaborate digital playground, we’ve got some savvy tips to help you make your homepage not just good, but delicious. This episode is packed with practical advice on how to structure your homepage, from clear navigation to catchy call-to-actions, and yes, even a little bit of SEO magic! To make this episode even better, we have a checklist for you. Grab it below! Homepage Design Checklist: https://duocollective.com/116 Episode Show Notes: https://duocollective.com/blog/website-homepage-design-tips Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

We have Kayla Dean on the podcast this week! She’s a website copywriter and the owner of The Literary Co. We have tons of copywriters in our world of business, and you’ve probably heard us talk about the magic of good website copy. But today, we’re talking about evergreen quiz funnels with some copy tips that can make your quizzes shine AND work for you and your brand. Show Notes: https://duocollective.com/blog/evergreen-quiz-funnels-and-copy-tips Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

We're stepping into uncharted territory – yes, we’re talking about paid ads! As your go-to Duo for all things organic marketing, we've always navigated growing our business without spending a penny on ads. But guess what? We decided to shake things up a bit. Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We’re sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a solid organic foundation is crucial before you even think about opening your wallet for ads. 🔍 What’s Inside This Episode: Our "Why" behind venturing into paid ads The ins and outs of our strategy: What worked, what didn’t, and why video content might just be your new best friend 📹 The surprising power of freebies in converting ad views into tangible leads Behind-the-scenes data: a cost-per-lead that will make your jaw drop! 😱 Our evolving relationship with paid ads and how it fits into the Duo strategy moving forward. 🧬 We're laying it all out there – the successes, the lessons, and the unexpected twists. Whether you're ad-curious or a seasoned pro looking for a fresh perspective, there's something in this episode for you! 🌟 Show Notes: https://duocollective.com/blog/our-experience-running-paid-ads Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

It’s officially spring cleaning season, which means it’s time to see what needs to be cleaned up in your business. This is something we definitely need to be better at (don’t even talk to us about our inboxes 😬) So selfishly, we loved talking to Jade to get some tips on how to declutter your business. Show Notes: https://duocollective.com/blog/declutter-your-business-in-5-steps Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

We are sharing behind the scenes of our latest launch for our DIY SEO Course, SEO On Tap! We’ll talk about how it came to life, why it was a success, and what we’d do differently. If you’ve been thinking about launching a course or you’re just curious about what it’s like to create one, this episode is for you! Show Notes: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

We are so excited to invite the founder and CEO of Tella, Grant Shaddick, to the podcast. Tella is an all-in-one video platform and screen recorder software for creators just like you and us. It is the perfect place to create online courses, one-on-one client videos, demos, promotions, and more. We absolutely love this platform and are constantly getting comments and questions from our audience wondering what tool we just created that video with. In this episode, Abbey shares how we use this tool and our favorite features, and Grant even shares a sneak peek of what they are building behind the scenes. We can't wait for you to listen! Show Notes: https://duocollective.com/blog/why-we-use-tella-screen-recorder-software Save 30% when you start using Tella: https://tella.tv/?via=duocollective Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Can you actually teach yourself SEO and see results? In this episode, we are chatting with Katy, who's not just a guest; she's walked the walk, having navigated the twists and turns of SEO with a little help from SEO On Tap— a self-paced online course for entrepreneurs who are sick of feeling overwhelmed with SEO and want to finally get it. Katy is here to spill the beans on what it really looks like to be a student of ours, the good, the hard and the totally unexpected. If you are curious if an SEO course can truly be your DIY guide to digital success, or you're just looking for some inspiration from someone who's been right where you are, this episode's got you covered. SEO On Tap: https://duocollective.com/seo-on-tap Show Notes: https://duocollective.com/blog/a-peek-inside-diy-seo-course

Have you ever wondered how search engines actually work? More importantly how they can work for you. That’s what we’re talking about today: three things search engines do. Show Notes: https://duocollective.com/3-things-search-engines-do Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy

Are you finally feeling ready to invest in a client management system? Maybe you already have one and your wondering if it's the best tool for you? Or maybe you already love Dubsado like us and want to see if there are any fun tricks you might be missing. Either way, this episode is for you. Because today, we are joined by Becca Berg, the Co-founder and CEO of Dubsado! Grab your earbuds and enjoy! Show Notes: https://duocollective.com/client-management-system-dubsado Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy Save 20% off your first year: https://www.dubsado.com/?c=duocollective Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Maybe you love social media or maybe you hate it? Regardless of how you feel about the social platforms, we all understand that we can’t lay our entire business foundation on them. But today we are going one step deeper. We aren’t just talking about how to survive without social media and that it is possible. But we are talking about the psychology of what these platforms can do to our mind. This episode isn’t meant to be scary, but to share some of the facts on why we may have this love-hate relationship with Instagram or TikTok. And of course to talk through healthy boundaries that should all tie back to your brand values. Show Notes: https://duocollective.com/6-marketing-strategies-that-arent-social-media Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

We’ve started prioritizing speaking gigs in our marketing strategy, and we want to take you BTS of how we prepare for them! Speaking and events have been a hot topic lately. People are craving connections and community. And we don’t expect that to change any time soon. So, let’s chat about the two events we’ll be speaking at and how we prep for them! Show Notes: https://duocollective.com/prep-for-speaking-gigs https://duocollective.com/blog/the-best-conferences-to-attend-for-entrepreneurs/ #23: https://duocollective.com/blog/how-to-secure-your-first-speaking-gig/ Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Have you ever wondered how to keep more of your hard-earned money in the bank?! Then this episode is for you! It always seems to fly out the window! So, how do we increase our profit margin and reduce unnecessary costs? Kendra is here to help! She will go over everything you need to know about how to increase your bottom line. Show Notes: https://duocollective.com/tips-to-increase-your-bottom-line Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Today, we are talking about something that makes us feel a little crazy... how many clients we have at once and how the heck we manage it without dropping all the balls. 😅 In this episode we are getting real and sharing some of our favorite client management tips. While, of course, maintaining our sanity and growing our bottom line. We just counted, and right now, we have 15 clients (plus about three more on hold for various reasons). This is on top of building a course, running a coaching program, managing a podcast, and, ya know, all the other personal life stuff going on. It feels a little insane but also totally manageable at the same time... we are about to tell you how! Show Notes: https://duocollective.com/blog/client-management-tips #61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/ Asana: https://duocollective.com/blog/how-to-use-asana/ Instagram: https://www.instagram.com/duoonairpodcast/

We are spilling all the beans on our favorite website platform and why— from both a design and an SEO perspective. If you are still deciding what platform to use to build your website, or thinking you may need a change... tune in! Show Notes: https://duocollective.com/blog/why-we-chose-showit-for-our-website Snag One Month Free of ShowIt Here: https://showit.com/?referralCode=duocollective Use DuoCollective15 to Save 15% off Tonic templates: https://tonicsiteshop.com/?ref=DuoCollective Northfolk: ​​https://northfolk.co/yt-asset-library/ ShowIt Facebook Group: https://www.facebook.com/groups/604255509723635 TinyJPG: https://tinyjpg.com/ CompressJPEG: https://compressjpeg.com/ Instagram: https://www.instagram.com/duoonairpodcast/

Today's episode we dive in deep to explore five different website pages that you likely didn’t even know you needed. The best part? These pages will even help give you a little SEO boost. And I am going to share all the details on why! So grab your notebook and let's dive in! Show Notes: https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo 404 Page Best Practices: https://duocollective.com/blog/404-page-best-practices-for-seo/ Course Waitlist: https://duocollective.com/seo-on-tap Instagram: https://www.instagram.com/duoonairpodcast/

We are so excited to bring Sara Gillis on the podcast! Sara has been a student of ours, a friend and now a client! She is a copywriter specializing in helping female creative business owners, especially photographers, stand out through their words. There are so many topics we could talk about with her, BUT in today’s episode, we’re talking about her branding experience with us and everything that it entailed. From when she knew she needed a rebrand to the emotions that come along with the rebranding process, we talk about it all! Show Notes: https://duocollective.com/blog/copywriting-client-rebranding-experience Instagram: https://www.instagram.com/duoonairpodcast/

It’s hard to believe we are 100 episodes in, yet we still feel like we have just scratched the surface and have so much more to share! For today’s episode, Courtney had a crazy idea… “How about we share 100 lessons we’ve learned in entrepreneurship?” We’re always up for a challenge. So here we go…. Rapid fire style. Some of these are lessons, and some are confessions— just keeping it real with you guys. Show Notes: https://duocollective.com/blog/100-lessons-weve-learned-in-entrepreneurship Instagram: https://www.instagram.com/duoonairpodcast/

Rather than the whole look ahead and goal-setting theme that always comes around right before the new year, we wanted to take a different approach because well, we suck at celebrating. Maybe you do, too! Instead, let’s spend this time reflecting on 2023 with some wins and not-so-much wins from this past year. This is going to be a real raw reflection and could turn into an emotional journey. Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/reflecting-on-2023 Presale Doors Open for SEO On Tap: https://seocourse.duocollective.com/courses/seo-on-tap #65: https://duocollective.com/blog/signs-you-are-ready-to-pivot-your-business/ #55: https://duocollective.com/blog/preparing-for-maternity-leave/ #87: https://duocollective.com/blog/courtneys-maternity-leave-recap/ #74: https://duocollective.com/blog/how-to-let-go-and-outsource/ #50: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances/ Instagram: https://www.instagram.com/duoonairpodcast/

In today's fast-paced digital world, staying ahead in content creation can feel like an uphill battle. But what if AI could be your secret weapon? In this episode, we're diving into the transformative power of ChatGPT with simple hacks and AI prompts that change the game. Join us as we uncover the smart, time-saving strategies using ChatGPT, making content creation not just more efficient but downright enjoyable. Whether you're a seasoned entrepreneur or just starting, we'll guide you through the ins and outs of using AI tools effectively. So, whether you're battling content creation burnout or looking to spice up your strategy, this episode is your ticket to easier, more dynamic, and engaging content. It's time to let AI do the heavy lifting, so you can focus on what you do best: bringing your unique voice to the world. Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/ #59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/ Instagram: https://www.instagram.com/duoonairpodcast/

Joining our podcast today is on of our past SEO students, Rachael Woods from Woods MarCom. She specializes in bringing her clients the best data-driven marketing strategies. Of course Abbey's nerdy SEO self was thinking, “Heck yes, bring on the data!” In this episode, we talk about the importance of a customer research strategy and how it can impact where you spend time marketing your business. As always, we promise to remove the jargon and give you some simple strategies to get started. Let’s dig in together and start thinking differently about our 2024 marketing strategy. Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/customer-research-strategy Instagram: https://www.instagram.com/duoonairpodcast/

In this episode, we reveal how these mini-branding heroes can add a punch of personality to your business. Perfect for places where your main logo can’t go. Submarks are your brand’s playful companions, ensuring consistency with a fun twist. Tune in as we share easy tips for creating submarks that truly complement your main logo. Whether you're just starting or thinking of adding a submark to your existing brand, we've got you covered. Let’s explore how these small marks can make a big impact! Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-to-use-submark-logos-for-your-brand #44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know/ #81: https://duocollective.com/blog/search-experience-is-changing/ Instagram: https://www.instagram.com/duoonairpodcast/

Join us as we chat with Emily, a trailblazer in sustainable style, unraveling how conscious fashion choices not only reflect your personal brand but also resonate with your business values. Whether you're a fashion enthusiast or typically roll up to your laptop in your sweats and fuzzy socks (guilty! 🙋🏼‍♀️), this episode will offer some actionable tips to blend eco-consciousness with your entrepreneurial spirit. Plus some fun power dressing moments to really help you step into your best CEO role. Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-to-market-yourself-through-fashion Instagram: https://www.instagram.com/duoonairpodcast/

Why on earth do we believe that SEO is so hard? If you thought you were the only one, know that you absolutely aren’t. When we surveyed our audience the same concerns popped up again and again: “It seems difficult.” “Where to start? I am overwhelmed.” “I feel like I’ll never grasp it.” “If I spend the time to learn it, it won’t work for me.” In this episode, we break down the lies. Together let's understand why you feel this way, and better yet, let’s reverse it. Because who wants to believe lies?! Links Mentioned: Show Notes: https://duocollective.com/blog/why-do-you-believe-seo-is-hard SEO Course Waitlist: https://duocollective.com/seo-on-tap Coaching: https://duocollective.com/seo-group-coaching #76: https://duocollective.com/blog/seo-maintenance-metrics/ Instagram: https://www.instagram.com/duoonairpodcast/

Ready to up your Pinterest game? In this episode, we're diving into how this platform can massively boost your reach, organically. We’ve got Laurel, an SEO and Pinterest expert, joining us to share practical, easy-to-implement Pinterest strategies. Whether you're starting fresh or looking to breathe new life into your Pinterest presence, this episode is packed with straightforward tips and insights. Forget complex jargon; we're keeping it simple and effective. Tune in to discover how you can make Pinterest work harder for your business. Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/tips-to-boost-your-organic-traffic-with-pinterest Instagram: https://www.instagram.com/duoonairpodcast/

Get ready to tune into a game-changing conversation that's all about the secret weapon in business you never knew you needed: your nervous system. Forget the dry science lecture – we're mixing in-depth knowledge with our own brand of fun as we uncover how a well-tuned nervous system can be your ally in the entrepreneurial arena. Join us and our guest Chelsea as we break down why feeling good isn't just a perk, it's a business strategy. We also share the everyday tools you can use to keep stress at bay and your decision-making sharp. Hit play and let's get into the nitty-gritty of nervous system!Links Mentioned In This Episode:Show Notes: https://duocollective.com/blog/importance-of-nervous-system-health-as-an-entrepreneurInstagram: https://www.instagram.com/duoonairpodcast/

Dive into the spooky side of marketing with us on this Halloween special episode! We even dressed the part— You'll have to tune in to "hear" 🎸🌏 Beware of the haunting tricks that have terrified so many entrepreneurs. But don't worry, just before the witching hour strikes, we'll conjure up a bag of digital goodies that you are definitely going to want! Remember, Halloween might be once a year, but these marketing tricks lurk all year round. So, tune in, stay vigilant out there! 🌌🕸️👻🍬🎙️ Links Mentioned In This Episode: Digital Treat Bag: https://duocollective.com/trick-or-treat Show Notes: https://duocollective.com/blog/marketing-tricks-and-treats Instagram: https://www.instagram.com/duoonairpodcast/

In this episode, dive deep into the evolution of Duo Collective, exploring the many twists and turns that shaped our journey. Every business evolves, and ours is no exception. We hope you take away some actionable insights and strategies to streamline and elevate your own entrepreneurial journey— oh and have a little fun too! Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/evolutions-of-our-business/ Instagram: https://www.instagram.com/duoonairpodcast/ #63: https://duocollective.com/blog/canva-design-tips-from-a-brand-designer/ #61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/ #58: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list/ https://duocollective.com/blog/3-flodesk-workflows-for-creative-business-owners/

It's so easy to get caught in the cycle of our day jobs or even our own businesses, letting our passions slide to the wayside. On this episode, we dive deep into the art of rediscovering and nurturing those passions—whether they're related to your main hustle or a delightful escape from it. Join us as we chat with our friend, Tiffany of Cateeva Studio, who's brilliantly balancing a corporate role alongside her love for art. We explore the challenges and joys of juggling multiple roles, the importance of seeking passions outside our primary work, and the fulfillment that comes from pursuing what truly lights us up. Whether you're an entrepreneur yearning for a creative outlet or someone looking to reignite a lost love, this episode is a reminder that it's never too late to chase your dreams and passions. Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/reconnecting-with-lost-passions Instagram: https://www.instagram.com/duoonairpodcast/

Ever find yourself puzzling over how many marketing channels to juggle? We get it, and we've been there. In today's episode, we're diving deep into that very question, and trust us, the answer might just give you a delightful double-take! Let's cut through the noise and discover a fresh, feel-good approach to marketing. Spoiler alert: you might not be expecting our answer! Links Mentioned In This Episode:Show Notes: https://duocollective.com/blog/how-many-channels-to-market-your-businessInstagram: https://www.instagram.com/duoonairpodcast/#83: https://duocollective.com/blog/new-seo-metric-brand-authority/#26: https://duocollective.com/blog/showing-up-as-your-authentic-self/

Are you ready!? Tune in as we dive into Courtney's maternity recap. From hopeful rainbows in Iceland to the joyous arrival of little Mila, this episode promises an emotional rollercoaster of love, the realness of those sleepless nights, and the intimate moments of becoming a first-time mom. Grab your headphones and get ready for a little sneak peek behind the scenes of our live as mama's and CEO's. Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/courtneys-maternity-leave-recap Instagram: https://www.instagram.com/duoonairpodcast/ #55: https://duocollective.com/blog/preparing-for-maternity-leave/

In this episode, we're diving deep into the vibrant world of business development, but not in the way you might expect! We're joined by Melissa Lohrer from Waverly Ave, who's going to shake up your perceptions. In fact, the word business development might feel a bit too jargony. Don't worry, we will dive into that! Prepare to explore growth strategies with a playful twist—think scavenger hunts and bingo for your business! We'll also uncover the crucial pillars that every business owner needs for success and discuss how to leverage your unique strengths for optimal growth. Melissa's fresh and fun perspective promises an enlightening conversation that's packed with actionable insights. Tune in and discover a more exciting approach to business development! Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/business-development-strategy Instagram: https://www.instagram.com/duoonairpodcast/

In this episode, we dive deep into the hidden world of Keyword Cannibalization: a sneaky SEO mishap where multiple pages on your site are unintentionally competing for the same search terms. Think this might be you? You might be doing it without even realizing! Join us as we: Define what Keyword Cannibalization is and why it's more harmful than you think. Share real-life examples Offer insights on aligning content with search intent and how to ensure different pieces of content are serving unique purposes. Present 3 critical questions to help you audit your content and spot potential overlap. Offer actionable tips to steer clear of this pitfall in the future. By the end, you'll be equipped to create content that's not just keyword-savvy but also laser-focused on user intent. And remember, it's not about keyword repetition; it's about value. Tune in and level up your content game! 🚀 Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-to-avoid-keyword-cannibalization Instagram: https://www.instagram.com/duoonairpodcast/

It’s our very first repeat guest, and we couldn’t be more honored to have her back on the pod! Introducing the one and only Sara from Between The Lines Copywriting. Sara first joined us on episode 12 to chat all about writing copy that converts. If you are a part of Sara’s weekly newsletter, Tuesday Table of Contents (link at the bottom to subscribe!), then you know she is not only amazing at writing copy that sells, but she is also an incredible storyteller. We love sourcing new topic ideas from our listeners, aka you. And one of those topics was all about Substack. Our brains immediately thought of Sara, and you’ll soon find out why. If you don’t know what this is, don’t worry - we will get into all that goodness with the email marketing queen Sara. Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/is-substack-the-right-platform-for-your-content Instagram: https://www.instagram.com/duoonairpodcast/ #12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts/

SEO is evolving, and there's a new metric on the block that's making waves: Brand Authority. You already know we’re your besties in everything search and design, and this new metric just brought it all together for us! In this episode, we dive deep into why branding is becoming a big deal in SEO and how it pairs with one of the biggest SEO metrics we watch for ourselves and our clients, Domain Authority. Plus, we'll share some neat tricks to boost your brand's presence online. Tune in for a fresh take on the evolving landscape of SEO where branding is making waves. Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/new-seo-metric-brand-authority Instagram: https://www.instagram.com/duoonairpodcast/ #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process/ #76: https://duocollective.com/blog/seo-maintenance-metrics/

Join us today for a special chat with Lisa Sanchez from The Cocoon. With credentials like Harvard and top tech giants, Lisa's journey from high achiever to burnout is both relatable and enlightening. Now, if you're expecting a deep dive into spiritual realms, think again. Our talk remains grounded, focusing on the very real act of listening to oneself. Lisa's insights are not about mystical forces but about understanding and valuing our inner voice. So, if you've felt that internal nudge or wondered about the role of intuition in business, this episode is for you. Tune in, stay present, and connect with your authentic self in a whole new way. Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-to-embrace-your-intuition Instagram: https://www.instagram.com/duoonairpodcast/

The search experience has been relatively the same for many years. You turn to Google to find an answer to a question. You then get served a bunch of articles. Next, you pick which ones you want to read and ta-da you’ve got your answer. Sounds familiar, right? But soon, everything about this experience is going to change. In fact, if you use Bing, it already has with the integration of ChatGPT. Earlier this year, Google released what is called the “search generative experience,” or SGE. This is where select users who opt-in or have been invited, can interact with their experimental version of search that displays AI-generated responses (from their own ai tool called BARD) above the old school list of results. This announcement has caused a lot of fear. Does blogging even matter anymore? Is SEO going to be obsolete? Let’s talk about it. Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/search-experience-is-changing Instagram: https://www.instagram.com/duoonairpodcast/ #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/ #59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/

Have you ever wondered what it's like to outsource your SEO with us? You're about to get a first-hand review! Today a former client of ours, Dana, is joining us! Dana is the founder of DWD Travel, and she is living the dream helping her clients plan dream destinations around the globe whether it be a romantic getaway or destination wedding. We worked with Dana last year on an SEO website audit, and it was actually her idea to come on and share her experience, and we freakin’ love her for it. Not to mention, she got to record this episode in Costa Rica while she stayed inside an airplane-converted hotel room, and actually, monkeys started stealing her clothes while we were recording! 🤣 Honestly, this episode is too good. Let's get into it! Links Mentioned In This Episode Show Notes: https://duocollective.com/blog/what-its-like-to-outsource-your-seo Instagram: https://www.instagram.com/duoonairpodcast/

How on earth do we come up with content ideas?! I mean, we have our email newsletter, weekly podcast episodes, blogs, all the different social media platforms… How do we keep up with it all? Well it's simple... we have trained our minds to always be on the look out for content. And of course there are a few tools that we absolutely love to leverage when the well comes up dry. Those tools are exactly what we want to share with you today! First, we have a little tip for you. We think about content holistically for our business. We don’t think of our podcast, Instagram, blog, and email as separate entities. Content is content and should be spread out across all platforms. The second you start bucketing your content into different platforms, you are creating ten times more work. So let's work simpler, not harder. Links Mentioned In This Episode Show Notes: https://duocollective.com/blog/tools-for-blogging Instagram: https://www.instagram.com/duoonairpodcast/ #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/ #59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/ #48: https://duocollective.com/blog/seo-keyword-research-tools/ Resource: How to find SEO Keywords https://duocollective.com/free-seo-tools

If we asked you "are you growing your business with intention?" how do you think you'd answer? This question gave us a little pause and we bet it did for you too. The definition of intention is an idea that you plan, or intend, to carry out. It's easy to think about our everyday intentions, our weekly intentions and even our monthly intentions. But when you start thinking about your intentions at a larger scale it gets a little trickier. We were thrilled to invite Andi on the podcast from Oui, We Studio. So thrilled that after we recorded this episode, we couldn’t ask her fast enough about joining her Conscious CEO program. We talked about some incredibly powerful strategies in this episode around growing your business with intention, and there were a few moments where her suggestions scared the crap out of us… but in a good way. We knew we had to take some of these strategies to heart if I wanted our business to grow with intention. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-grow-your-business-with-intention DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Sunny McGraw is a marketing and mindset coach for women in their prime. She has worked with some of the world's biggest brands like Coke, Starbucks and Ford. She Founded her business today, Sunny McGraw Marketing, at age 50 and she is a living model of the fact that it is never too late to follow your dreams. One of our favorite moments on the podcast was the fact that we all need only one simple thing to succeed at entrepreneurship. Tune in to hear her success mindset framework and so much more. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-cultivate-a-mindset-for-success DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

DOWNLOAD THE FREE SEO METRICS WORKSHEET Today I am spilling the beans on how I feel about SEO retainer packages, why I don’t offer them, and what truly matters when it comes to SEO maintenance. Plus we even made you a free worksheet to manage all these metrics so you can track them and feel more confident in your SEO growth. LINKS MENTIONED: SEO METRICS WORKSHEET: https://duocollective.com/podcast-freebie-seo-metrics DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-maintenance-metrics DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ EPISODE #19: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies/ EPISODE #62: https://duocollective.com/blog/write-the-best-seo-title-and-meta-description/ EPISODE #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process/

There is no way you won't feel a spark of motivation from our guest after listening to this episode. Sensi Graves popped into our inbox with the coolest story and combination of careers, from being a professional kiteboarder to starting her own swimwear brand and finally now being a motivational speaker. She said something that struck us to our core in her podcast application — “I didn’t feel proud of myself.” I wanted to shout through my computer and say, “How!? Look at all the amazing things you’ve done!” And then I paused for a second and thought I might be doing this to myself. Look at all the things that we’ve done as CEO’s and working moms. Chances are you feel this too. And it’s time to make a change. I cannot wait for you to listen to this episode with Sensi, and I hope you walk away a few steps lighter feeling like the amazing human you are! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/two-tips-to-overcoming-limiting-beliefs DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

One of the very best things we did in our business within the last year was outsource, and it’s one of the reasons we have been able to bring in the consistent revenue we have now, even while Court is out on mat leave! This wasn’t easy though. As entrepreneurs, we constantly think of reasons NOT to outsource. Do you relate to any of these? I’m nervous. I have no idea how to hire someone, let alone find someone I trust. I can do it better. It will take me too long to train someone. It’s going to cost me too much money. We have felt every single one of those, and we still feel them! Even though we do outsource, we could absolutely outsource more. It’s a constant battle to figure out what is worthy of outsourcing! So let's break it all down in this episode; how to let go and start outsourcing more and how to set your team up for success. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-let-go-and-outsource DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ EPISODE 61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/ EPISODE 50: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances/ EPISODE 33: https://duocollective.com/blog/the-secret-to-defining-boundaries-balance-with-val-marlene-creative/

This episode is going to be hard for me, not going to lie! Choosing one thing… HOW!? So I had to think long and hard about this one, and I am feeling pretty good about the answer.However, this answer does come with a caveat, and that is if you don’t have an optimized website. That is step one! Now if you have gone through the process of optimizing your website, whether that be DIYing it yourself, hiring someone, or leaning on your copywriter or web designer to help… here’s what I would focus on this year.DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/backlinks-will-improve-your-seoDUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Every once in a while, you hear or see something so good that doesn’t leave your brain. That’s how we felt after listening to Cassandra Le’s TED Talk. She is a first-generation Vietnamese-American immigrant living in Spain. She is an absolute wealth of knowledge on how brands, businesses, and thought leaders can share their message loud and proud while also being inclusive and rallying their community. The first question Court and I asked ourselves was “Are we being inclusive?” and “Is our marketing off-putting for multicultural audiences?” It was a vulnerable moment for us to address our ignorance and make some changes in how we show up. We are so excited for you to listen to Cassandra’s story and her actionable tips to make sure you are being culturally aware in your marketing. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/become-culturally-aware DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ THE QUIRKY PINEAPPLE: https://thequirkypineapple.com/

Have you ever wondered why we chose to pair branding and SEO as our core business services? Well other than the fact that we are obsessed with these two topics. 😉 So why search and design and how can having a strong brand help your SEO? We are unveiling the synergies between these two topics and how they can enhance your organic marketing strategy. And yes, this means both visually and from a strategy perspective. And no, we are not just talking about your logo. (It’s never just about the logo!) DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/having-a-strong-brand-can-help-your-seo DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

When we talk about outsourcing, does lead generation come to mind? If we were being honest, I’d say no. I think about content creation, social media management, systems, and VA’s… but lead gen and sales? That feels like something huge companies do… right? Well, after this episode, our brains were completely flipped. This got us thinking about just how important— better yet, profitable— it can be to outsource this process. If this sounds intriguing, then you are in for a treat, my friend. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-source-new-leads DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ COMMUNITY CATALYST: https://www.thecommunitycatalysts.com/