Show overview
Duo On Air Podcast has been publishing since 2022, and across the 4 years since has built a catalogue of 229 episodes. That works out to roughly 120 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 21 min and 39 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 2 weeks ago, with 29 episodes already out so far this year. Published by Duo Collective.
From the publisher
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
Latest Episodes
View all 229 episodes#227: What your Brand Says When You're Not in the Room
#226: SEO Retainer or One-Time Project: Which SEO Package Is Right for You
#226: SEO Retainer or One-Time Project: Which SEO Package Is Right for You
#225: The September Reset: What to do in August so Q4 doesn't Blindside You
#224: Building Community for Small-Town Women in Business, with Theresa of Made Here
#223: The Pricing Conversation Nobody Wants to Have
#222: How to Build a Personal Brand When the Brand Is You
#221: The "Good Enough" Website Trap
#220: What Our Branding Clients Get That DIYers Don’t See
#219: The Science of Memorable Brand Taglines [REPLAY #164]
#218: We Built an AI Tool That Audits Your Website
#217: How To Build an SEO Strategy That Actually Makes You Money
#216: Everything you need to know about Google Business Profiles and Local SEO
#215: 5 Simple Showit Customizations That Instantly Make Your Website Feel Unique
#214: Custom Code vs. Custom Design: When It’s Time for Custom Developed Website
#213: Don’t have an SOP… Start Here.
Ep 212#212: Breaking Down Our Business Expenses | What It Takes to Run a Boutique Agency
Running a boutique agency isn’t just about client work and creative projects, there’s a whole layer of behind-the-scenes expenses that most people never see. In today's episode, we’re pulling back the curtain and breaking down exactly what it costs to run Duo Collective, from payroll and software to retreats, education, and everything in between. We’re sharing real numbers, where we choose to invest, where we stay lean, and how we think about spending as our business grows. If you’ve ever wondered what it actually looks like to run a team or you’re navigating your own business expenses, this is an honest, behind-the-scenes look you don’t hear often.Episode Show Notes: https://duocollective.com/blog/breaking-down-our-business-expensesTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Ep 211#211: What To Know About Paid Ads
Paid ads can feel like a whole different world, especially if you’ve built your business on organic marketing. In today's episode, we’re joined by Jenny from Ads Uncorked to break down what you actually need to know before diving in. We’re talking about when a business is truly ready to run ads, why so many campaigns fail, and the difference between boosting a post and having a real strategy behind your spend. From budgets and conversion rates to what makes ads profitable in the long run, this conversation brings clarity to a space that often feels confusing, overwhelming, and a little intimidating.Episode Show Notes: https://duocollective.com/blog/what-to-know-about-paid-adsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Ep 210#210: 8 Reasons You’re Busy But Not Booked
You know those days where you worked all day but somehow have nothing to show for it? You’re busy, you’re doing all the things, but the inquiries just aren’t coming in. In today's episode, we’re breaking down eight reasons this happens and where your time might be going without actually moving your business forward. From starting your day in reactive mode to unclear offers, weak funnels, and forgetting to actually sell, we’re calling out the gaps that keep you stuck in busy work instead of booked out. Because being busy isn’t the goal. Building a business that converts is.Episode Show Notes: https://duocollective.com/blog/busy-but-not-booked-outLinks Mentioned in This Episode: https://duocollective.com/blog/how-to-spend-a-ceo-day-as-an-entrepreneur#206: https://duocollective.com/blog/optimizing-your-inquiry-process #58: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list #181: https://duocollective.com/blog/email-newsletter-ideas Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Ep 209#209: How to get Cited In AI
Search is changing fast, and a new SEO question is popping up everywhere: how do you get AI tools like ChatGPT, Perplexity, and Google’s AI Overviews to mention your website as a source? In today's episode, we’re breaking down what “getting cited in AI” actually means, why some websites are being referenced while others are ignored, and the specific things you can do to increase your chances. From writing question-based content to structuring your posts so AI can easily pull from them, we’re sharing the practical shifts happening in SEO right now and how to position your website as a trusted source across both traditional search and AI-powered answers.Episode Show Notes: https://duocollective.com/blog/how-to-get-ai-mentionsLinks Mentioned in This Episode: https://validator.schema.org/https://search.google.com/test/rich-results Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/