Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH, a leading global talent solutions company. They discuss best practices, common mistakes, and key considerations around hiring, both from the perspective of employers/companies and job seekers.=================================================================Best Moments:(03:01) Organizations should view recruitment and talent acquisition as a marketing function (not a cost center) to attract top talent(07:00) Never misrepresent your experience or qualifications when applying for a job, as it will get caught eventually(10:31) If you're in a job you dislike, it's better to leave even before a year rather than stay in a soulless existence, but be prepared to address job-hopping during interviews(15:24) Remote work opportunities depend on your talent level, the company, and the role, so prioritize what's most important to you in a job(21:06) For reality shows like Summer House, bringing in new casts can revive the excitement, as long-running casts dealing with adult issues can become stale=================================================================Guest Bio:Oz Rashid is the CEO of MSH, a talent solutions company he founded 13 years ago that now has hundreds of employees globally. MSH offers hiring, advisory, consulting, and software services focused on talent acquisition.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "Ask Us Anything", host Jay Schwedelson gives his best takes about improving webinar show rates and which game shows he would or would not go on.=================================================================Best Moments:(01:08) Research shows webinar show rates are down 25% as more content becomes available on-demand(02:48) Using "attend to receive" messaging increases live show rates by 35% when exclusive content is promoted(03:24) People who attend live webinars convert to pipeline opportunities 400% more than those who watch on-demand(06:15) Jay is TERRIBLE at Wheel of Fortune and would only go on game shows that don't require brainpower=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

iOS 18 Apple Mail App UPDATE COMING SOON! Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Promotions for marketing emails and coupons. Mail also features a new digest view that pulls together all of the relevant emails from a business, allowing users to quickly scan for what’s important in the moment.Connect with JAY on Linkedin - https://www.linkedin.com/in/schwedelson/PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

What’s Up THIS WEEK?!?Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming.=================================================================Best Moments:(00:58) Retail media continues to explode, with Forrester predicting the market will reach $85 billion by 2026(02:27) TikTok seems to be working on a clone of its recommendation algorithm specifically for its 170 million US users, likely to try appeasing US lawmakers(02:52) Google Ad Manager has quietly launched a beta for programmatic email newsletter ads, taking advantage of emails not relying on third-party cookies(03:56) Now streaming: Godzilla vs. Kong (which Jay wanted to see in theaters) and Dune Part Two (which Jay will watch after a YouTube summary of Dune Part One)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson share quick marketing tips on growing email lists. Daniel highlights LinkedIn optimization and CTAs on personal profiles, while Jay recommends pop-up contact captures on websites. They discuss the effectiveness of offering free tools, like SubjectLine.com, to attract sign-ups and stress the importance of valuable content and collaboration. =================================================================Best Moments:LinkedIn Strategies (00:02:22) Pop-Up Contact Captures (00:04:55) Like for Like Marketing (00:07:10) Free Tool for Database Growth (00:08:42) Owning Your Audience (00:11:38) =================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuously innovating and testing new ideas rather than relying on past results.=================================================================Best Moments:(00:55) Confirmation bias causes marketers to double down on what has worked before, leading to lack of innovation and becoming "wallpaper"(04:48) Dis-confirmation bias leads marketers to avoid tactics that failed once, even if the market has changed(05:51) Successful companies innovate continuously rather than waiting for failure before improving(06:38) Jay pauses his top 5 tactics for 30 days every quarter to force innovation at his organization(08:22) Jay talks about how he hates going to his neighbors' BBQs and their ego about their grill equipment and skills(10:20) Never have a convo with someone while they eat corn on the cob=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band.=================================================================Best Moments:(05:06) In-person conferences and events have rebounded to pre-pandemic levels in terms of enthusiasm and attendance(07:02) Over 75% of events Campaigner exhibits at provide value and ROI to justify the investment(08:26) Top questions from email marketers are around deliverability and inbox placement with recent Gmail and Yahoo policy changes(10:11) 3 tips to improve email deliverability: cleaning contact lists, relevant subject lines/content, monitoring engagement metrics(12:25) Hard bounce rate is an important but often overlooked factor in reputation with ESPs and inbox providers=================================================================Guest Bios:Kevin Vaudry - Senior Director, Sales & Marketing at Campaigner=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "Ask Us Anything", host Jay Schwedelson tackles a question about how to engage email recipients that haven't opened your emails in over a year. You'll hear about "verification emails" and how YOU can improve your email list hygiene and re-engage your contacts. He also answers a ridiculous question from a listener about leftover food and talks about his inability to detect when food has gone bad.=================================================================Best Moments:(01:09) Strategies to re-engage contacts who haven't opened emails in years(03:47) Verification style emails to win back unengaged email contacts(08:00) Leftovers — are you in or out?=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "What's Up THIS WEEK" episode, host Jay Schwedelson gives a brief rundown of some of the latest happenings across social media, entertainment, and pop culture.He discusses new video features being rolled out on LinkedIn, upcoming email authentication requirements from Microsoft, insights from Meta's latest content report on what people are viewing most on Facebook, TikTok testing DM streaks similar to Snapchat, and more.=================================================================Best Moments:(00:53) LinkedIn adding TikTok-like vertical video feed (02:00) Microsoft joining Gmail and Yahoo in requiring email authentication and low spam rates(02:43) Key stats from Meta's latest Widely Viewed Content Report (yes, that's the real name)(05:02) TikTok beta testing DM streaks like Snapchat=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson discuss tips for crafting effective email pre-headers. They explain what pre-headers are, WHY they're important, and share ideas for making pre-headers that capture ATTENTION and drive OPENS.=================================================================Best Moments:(01:12) What is the pre-header and why is it important?(01:40) Never talk about email format issues in the pre-header(02:20) Use the pre-header as if you're continuing from the subject line(06:40) Hinting at free value peaks your audience's interest=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.=================================================================Best Moments:(02:41) The difference between content CREATION and content CURATION(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't directly buy from you(06:47) How to curate content properly — find highly engaged posts on other platforms that are relevant to your industry (08:22) Mix original, created content with curated content for the BEST results(08:44) Jay's story of how curation helped grow his business during COVID=================================================================PARTNER WITH JAY and GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued.=================================================================Best Moments:(04:48) The importance of personalization in marketing TODAY and how it has changed(08:51) Brands need to shift to a more customer-centric mindset focused on providing VALUE rather than just selling(14:06) Simple recognition and appreciation tactics can help build loyalty without needing complex rewards programs (birthday messages or anniversary celebrations)=================================================================Guest Bios:Georgia Gkolfinopoulou: Marketing strategist at Marigold, a relationship marketing platform. She leads market research efforts and advises clients on strategies. She also performs industry analysis and trends for internal and external use.  Originally from Greece, now based in London.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.

In this week's "Ask Us Anything" episode, host Jay Schwedelson gives you NEW tips about how to get more engagement on LinkedIn posts and answers a fun question about what movies and TV shows he watched over the weekend.=================================================================Best Moments:(01:02) Tips for increasing engagement on LinkedIn(02:26) Increase engagement on LinkedIn posts(04:59) Jenny from Toronto's ridiculous question(06:07) Weekend Recap: Movies, TV shows, and Real Housewives of New Jersey=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "The Bathroom Break", Jay Schwedelson and Daniel Murray from The Marketing Millennials continue their series on email marketing tips to get your emails opened.=================================================================Best Moments:(00:57) Using targeting and personalization in subject lines to speak directly to your audience(03:02) Avoiding fake-sounding personalization like "Hi [First Name]"(04:16) Using brackets at the start of subject lines to make it stand out(05:40) Using ellipses at the end of subject lines to create intrigue...(07:27) Leveraging pain points and interests in subject lines to connect with your audience=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year.=================================================================Best Moments:(00:49) The best days to send out email campaigns(02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday(03:32) Sales emails perform best on Wednesday. For B2C, email exclusive offers perform really well(04:35) Webinar attendance is best on Fridays(05:27) Thursdays and Fridays are the best day for email sales performance(06:20) B2B On-demand content (webinar recordings, podcasts, etc.) perform well on Saturdays(06:57) Re-send newsletter to un-opened recipients from Monday on Sundays(08:08) Marigold is a fantastic email platform(09:22) Taylor Swift in talks to join Marvel Universe as Dazzler — musicians in movies(10:24) Celebrities in movies: Hits and misses=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture.=================================================================Best Moments:(05:02) What is a marketing flywheel and how can it help you?(07:55) Practical example of a flywheel (15:42) Maintaining culture with a 300+ person remote team(20:08) How often do people on stage screw up?=================================================================Guest Bio:Jen Spencer is CEO of SmartBug Media, a digital marketing agency and HubSpot Elite Partner that helps businesses optimize their customer lifecycle. She has 15+ years of experience spanning education, nonprofit marketing, and SaaS companies. Under Jen's leadership, SmartBug Media has received numerous awards and recognitions.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson answers YOUR questions about email marketing techniques and being roasted like Tom Brady. Listeners can expect tips on utilizing "myth busting" in email campaigns to improve conversion rates. There is also a discussion about whether Jay would agree to be "roasted" like Tom Brady recently was on Netflix.=================================================================Best Moments:(01:48) Myth busting in email marketing can improve conversion rates by 30% on average(03:08) Dollar Shave Club dispels the myth that subscription services lock you in with difficult cancellations(03:21)  Bombas highlights how athletic socks are not commodities because Bombas has legitimate differentiation(03:38) Quip toothbrushes busts the myth that electric toothbrushes are expensive(04:35) Grammarly overcomes the myth that they're only used by students(06:44) Jay shares whether he would ever agree to being roasted since Tom Brady was recently roasted on Netflix=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's "What's Up" episode, host Jay Schwedelson discusses the latest streaming bundle from Comcast called Stream Saver, how ChatGPT can predict email marketing campaign performance with 88% accuracy, worries over celebrity couple Bennifer, and more.=================================================================Best Moments:(00:54) Comcast's new "Stream Saver" bundle with discounted pricing for Peacock, Netflix and Apple TV(02:08) Testing ChatGPT's image recognition by having it predict outcomes of 200 past email marketing A/B tests with 88% accuracy(04:11) Concerns over trouble in Jennifer Lopez and Ben Affleck's marriage(04:46) Upcoming "Legally Blonde" prequel movie called "Elle" about Elle Woods in high school=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's "Bathroom Break" episode, email marketing experts Jay Schwedelson and Daniel Murray provide tips on crafting effective email subject lines. They share strategies for grabbing readers' attention, using emojis, and leveraging emotional triggers. Listeners can expect to learn easy ways to improve email open and click through rates.Best Moments:(01:40) Start subject lines with numbers or emojis to stand out(02:30) Treat the subject line as the headline or first sentence to set up email content(04:57) Negative/mistake-based subject lines perform better than positive ones(06:14) Emojis boost open rates and help emails stand out

In this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping people engaged through email updates.=================================================================Best Moments:(04:36) Waitlists build anticipation and allow you to gauge interest before launching a product or service(05:53) Waitlists provide valuable customer data so you can tailor your marketing(01:52) Case studies of successful waitlist marketing campaigns by Tesla, Robinhood, Airtable, Notion, Allbirds, and others(07:26) Tips for creating incentives, signup pages, and email updates to engage your waitlist=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Pierce Ujjainwalla, CEO and cofounder of Knak, about email design tips. Listeners can expect to learn best practices for images, custom fonts, and consistency between emails and landing pages.=================================================================Best Moments:(02:44) Making images look great on high resolution displays(08:19) Using custom fonts to improve email design and engagement(06:53) Maintaining visual consistency between email design and landing pages=================================================================Guest Bios:Pierce Ujjainwalla is the CEO and cofounder of Knak, an email and landing page design platform.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's "Ask Us Anything" episode, host Jay Schwedelson answers listeners' questions about overcoming creative blocks and trying viral food trends on TikTok.=================================================================Best Moments:(02:09) Tools to generate content ideas when you feel stuck, including Perplexity AI and SEMrush's topic research tool(04:43) Avoid believing that your audience already knows everything — remind them of the basics(07:19) Jay shares whether he has tried the recent Dr. Pepper and pickles trend, and gives thoughts on the hottest TikTok food fads=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 release, Meta's updated verification tiers, a test on using emojis in email pre-headers, JLo rebranding her tour, and TV show renewals and cancellations.=================================================================Best Moments:(01:05) OpenAI announces GPT-4o, the next generation of ChatGPT(03:20) Meta rolls out 3 paid verification tiers from $50-120 per month that come with benefits like higher search rankings, links in Reels, and getting suggested as an account to follow(03:54) Subjectline.com tested using an emoji as the first character in email pre-headers and saw a 15% increase in open rates over 90 days(04:42) JLo rebrands her "This Is Me Now" tour as "This Is Me Live" focusing on her greatest hits after lackluster ticket sales(05:40) Notable TV show renewals and cancellations (Grey's Anatomy, The Masked Singer, The Good Doctor, and Star Trek Discovery)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates.=================================================================Best Moments:(01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name(04:17) Separating your "from" name based on type of email (newsletter vs promo) to set proper expectations(05:28) Adding your offer to your "from" name can increase open rates by over 20%(07:25) Using different "from" names allows you to send more emails without overwhelming subscribers=================================================================PARTNER WITH JAY AND GURU Media Hub:www.GuruMediaHub.comPartner with Jay OR have Jay on your podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers.=================================================================Best Moments:(00:49) Email databases lose 20-25% of subscribers annually through things like bounced emails and unsubscribes(03:21) Minimize form fields to increase conversion - 3 fields have 45% higher submission rates than 6 fields(03:56) Use first-party data like page visits and content downloads to tag customer interests vs asking too many questions upfront (05:20) Website popups, especially timed ones, have high conversion rates — can offer incentives to capture emails(06:46) Repurpose your best content by highlighting key stats and requiring an email to access the full version=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences.=================================================================Guest Bio:Marco Steinsieck is the Head of Retail Media at Sephora. He founded and runs Sephora Media Network, which allows brands to advertise on Sephora's website and reach Sephora customers. Connect with Marco on LinkedInConnect with Jay on LinkedIn=================================================================Best Moments:(04:31) What is retail media? It is when retailers sell advertising to brands, similar to how Amazon does with sponsored ads(06:15) Retail media allows brands to reach highly targeted audiences of customers through retailers' websites and data(05:09) Retail media is disrupting online advertising as retailers stand up sophisticated media capabilities(09:17) Smaller brands can also advertise through retail media networks (11:50) When shoppers visit retailer sites, they are primed to buy — so retail media is a perfect channel for brands =================================================================PARTNER WITH JAY AND GURU Media Hub HERE: www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers. You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends.Best Moments:(01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average(04:03) These emails work well because they prompt inactive subscribers to re-engage and also clean up email lists by removing non-responsive contacts that hurt deliverability(05:10) Doing a two-step "is this goodbye?" campaign works even better, yielding overall save rates around 15%(07:42) Absolutely no discussion of politics or personal achievements(08:10) Gossip, TV, movies, and new restaurants should be the only conversation topics allowedDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay Schwedelson gives you the latest insights from LinkedIn's Global Marketing Jobs Report, new features coming to platforms like X (formerly Twitter) and LinkedIn, and his opinions on various TV shows.Best Moments:(01:00) LinkedIn's Global Marketing Jobs Report found that the most in-demand marketing skills are social media marketing, SEO, Adobe Photoshop, email marketing, and market research(01:44) Communication skills are the #1 sought after skill across all functions (how ironic)(02:07) An understanding of AI generative tools is one of the fastest growing skills hiring managers are seeking(02:32) X (formerly Twitter) is launching a YouTube-like TV app for smart TVs(03:19) Grillo Pickles went viral on TikTok when they announced they were changing their impossible-to-open pickle jars(04:14) LinkedIn launched LinkedIn Games, with new daily games similar to Wordle.(05:01) The Netflix show "Baby Reindeer" has over 87 million hours viewed. Jay thinks it's disturbing and not worth the hype.(06:06) Jay recommends the Amazon show "Fallout" instead.Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

The PODCAST COLLAB – BATHROOM BREAK!  The Marketing Millennials + Do This, Not That – TOGETHER!This new limited time series will cover specific marketing topics with rapid tips you can test immediately!Make sure to connect with  Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it).And I hope you check out our other regular Do This, Not That episodes as well!=================================================================In this special episode featuring Jay Schwedelson and Daniel Murray from the Marketing Millennials podcast, they take 10 minutes to share their best tips for increasing webinar attendance and engagement. They also divulge proven tactics for driving higher registration and participation rates that they seen work.=================================================================Best Moments:(00:52) Use "Add to Calendar" buttons and reminders to get people to ACTUALLY attend (01:46) Send multiple day-of reminder emails, including a final one 30 minutes before the event starts(02:18) Offer exclusive Q&A time with speakers to increase active participation(03:21) Create FOMO and legitimate scarcity for the event by making it unavailable on-demand afterwards(04:06) Write copy that emphasizes scarcity(06:13) Test different days/times to find what works best for YOUR particular audience(07:49) Give your webinar series a unique name to build consistency and brand=================================================================Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaigns. He also shares stats showing increased engagement from anniversary emails, birthday emails, and content tied to those unofficial holidays. You'll also get tips for finding unofficial holidays to build campaigns around using the free tool, Gemini, from Google.Best Moments:(02:54) Anniversary emails for newsletter subscriptions and customer purchases lift open and click rates by over 30%(04:27) Birthday emails boost open rates by over 30% for consumer marketing and 20% for business marketing(06:01) Mentioning an unofficial holiday in an email subject line increases open rates by over 35%(06:37) Tying an unofficial holiday to a content offer increases download rates by over 40%Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley, VP of Growth Marketing at Vericast. They discuss effective marketing tactics for reaching consumers, building brand loyalty, the importance of treating people like actual humans, and more!Best Moments:(05:54) The importance of using data to understand consumers while also respecting their privacy and humanity(07:48) Balancing consumer desire for privacy with desire for personalized messaging(11:10) Going beyond discounts to provide real value to consumers(14:13) Letting marketing guests share failures as well as successes resonates with podcast listeners(16:44) Matthew's goal to complete a 50 mile run by age 50, with his longest run so far being 20 milesGuest Bio:Matthew Tilley is the Vice President of Growth Marketing at Vericast, a leader in using data to influence consumers and drive commerce. Vericast works with over 15,000 clients and reaches 130 million households. Matthew also hosts the podcast "Business to Human" which recently reached #1 marketing podcast in the US on Apple Podcasts out of over 50,000 shows.Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns.Best Moments:(03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average(04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days(04:52) Examples of upgrading CTAs from phrases to sentences(05:10) Ideal CTA length is less than 12 words(07:29) Fictional high schools that Jay would and would not want to attendDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What’s Up THIS WEEK" episode, host Jay Schwedelson discusses the latest marketing news, including Google delaying the removal of third-party cookies again, the hype around new social media app NoSpace, and the continued growth of Threads. He also shares some personal updates about going to the movies again and his movie theater snack preferences.Best Moments:(01:04) Google delays the depreciation of third-party cookies until at least 2025 due to feedback from industry groups(02:24) NoSpace is a new text-based social media app focused on Gen Z with 5.1 million people on the waitlist and a controversial "top friends" (remember from Myspace)(03:30) Threads continues to grow in popularity, potentially passing Twitter in US daily active users in April 2022 with 28 million DAUs vs Twitter's 22 million (although Twitter still leads globally)(04:46) Jay enjoyed seeing the movie, Challengers (starring Zendaya), and says he wants to start going to the theater more oftenDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

The PODCAST COLLAB – BATHROOM BREAK!  The Marketing Millennials + Do This, Not That – TOGETHER!This new limited time series will cover specific marketing topics with rapid tips you can test immediately!Make sure to connect with  Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it).And I hope you check out our other regular Do This, Not That episodes as well!In this special episode featuring Jay Schwedelson and Daniel Murray, they discuss tips for promoting and running successful webinars. They cover best practices around webinar length, titles, promotion tactics, and more.Best Moments:(01:27) How you can best promote your webinars — be up front about the time commitment(02:39) Viewing your webinar guests as a distribution network AND giving them assets to make it easy(05:49) When promoting the webinar make the promotion entertaining to consume like a meme(07:06) If someone engages with your promo of the webinar, DM them the registration link to ensure they cross that finish line(08:54) Have something of value you will give that you can tease as an extra nudge to registerDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of Do This, NOT That, host Jay Schwedelson shares tips you NEED that will drastically improve your public speaking skills. He also draws from his experience of 300+ conference speeches and explains key techniques to grab attention, connect personally, and handle questions confidently.Best Moments:(02:48) Don't preview or tell the audience you have more points coming — jump into your most compelling stat or story instead(04:21) Share personal anecdotes and pictures to connect HUMAN-to-HUMAN(05:20) You must EARN the right to be funny(05:48) Share recent examples from the last 6 months so that they are relevant(06:14) Relate to pain points the audience shares to prove you understand their problems(07:08) Be comfortable saying "I don't know"(08:02) Move around — use gestures to engage your audience(10:46) Since You Didn't Ask — new shows that Jay has STRONG opinions onDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation.Best Moments:(01:06) Alex Lieberman on building a content subscription business(02:12) Improving email newsletters: insights from an email expert(04:17) The value of email newsletters for B2B SaaS(06:09) Making email newsletters engaging for non-product companies(07:51) The importance of investing in quality content for business growth(11:19) Copywriting as a Service for companies and marketers(14:03) Building a personal brand from scratch(17:33) Creating compelling content for credibility and networking(20:14) Creating a content strategy for Linda Boff at GE(23:12) Creating personalized content for niche audiences(25:05) Discussion on trashy TV shows and reality TV(26:47) Building successful companies through content marketingGuest Bio:Alex Lieberman - Co-founder and Executive Chairman of Morning Brew, a media company delivering business news via email and more. Also founded StoryArb, a subscription copywriting service. Host of the Founders Journal podcast.Morning Brew - Popular email newsletter delivering business news in a conversational style. Reached millions of subscribers before being acquired in 2021.Check out StoryArb - A subscription copywriting service matching founders with writers to create social media content, website copy, newsletters and more:https://www.storyarb.com/Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay Schwedelson shares tips on running effective A/B tests and also discusses cringey slang terms he uses (and gets made fun of for by his kids).Best Moments:(01:03) Avoiding pitfalls when setting up A/B tests to improve conversions(02:17) How much differentiation is enough for A/B tests?(05:14) 7 Tips To Reduce Spam Complaints (free downloadable)(06:30) Do you use cringey terms in your regular life?Final Notes:Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

This is a short weekly episode of the "Do This, Not That" marketing podcast hosted by Jay Schwedelson. In this episode, Jay provides updates on Outlook sending limits, TikTok's new app they created, LinkedIn's premium company page offering, Taylor Swift's new streaming records, and more.Best Moments:(00:55) Changes coming to email from Microsoft Exchange/Outlook, including new 24 hour sending limits starting in 2025(02:22) TikTok launching a separate app called TikTok Notes that copies Instagram(03:12) LinkedIn announcing $99/month premium company pages with more features like automatically inviting engaged people to follow(04:27) Stats on Taylor Swift's new album breaking streaming records on Spotify(05:50) Jay's disdain for the reality show "MILF Manor" returning for a second seasonDon't MISS THIS:Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay Schwedelson shares three under-utilized marketing tactics that ALL marketers should be testing:- Web push notifications- Expert host contributors- Interactive quizzesListeners will learn EASY, low-cost ways to drive more traffic, subscribers, and engagement.Best Moments:(01:05) Web push notifications — the marketing tool you're probably overlooking(04:04) FREE ways to connect with TOP experts in your field(05:38) Engaging salespeople and consumers with quizzes(08:54) Concert memories and Coachella insightsDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield, an online marketing expert who has built multiple 8-figure businesses. They discuss common myths and pitfalls when it comes to marketing and building an audience, with a focus on the importance of creating original and consistent content through platforms like podcasts. Amy shares insights on strategic "less is more" approaches to offers and products, being laser-focused on what you want to be known for, and planning out promotions in advance.Best Moments:(03:18) Amy Porterfield on the highs and lows of her entrepreneurial journey(04:14) How the "Less is More" mentality drove her business to 9 figures in revenue(06:05) Building a profitable business with few offers(08:28) Amy's unique take on a "No Agenda" marketing strategy(09:45) Digging into content marketing strategies(10:09) Why original content matters and how it drives business growth(11:51) Podcasting, list-building, and some undiscovered ways they can build your career and business(16:45) Why Amy creates a 12 month promo calendar, and how it CHANGED her businessGuest Bio:AMY PORTERFIELD - Director of Content for Tony Robbins Companies (2009)- Founded Digital Course Academy (earned over $100 million in revenue)- Host of top-ranked marketing podcast, Online Marketing Made Easy- 89,000+ students through her courses- 50+ million podcast downloadsAND MAKE SURE TO LISTEN TO AMY'S FANTASTIC PODCAST!! #1 in U.S.!AMY’S PODCAST:Online Marketing Made Easy with Amy Porterfieldhttps://www.amyporterfield.com/amy-porterfield-podcast/FOLLOW Amy on INSTAGRAM! @AmyPorterfield www.instagram.com/amyporterfieldand for all things AMY - www.AmyPorterfield.comand REGISTER for the FREE - VIRTUAL - EMAIL EVENT to see Amy!  www.GuruConference.com 

In this short, weekly episode, Jay Schwedelson talks about the emerging role of prompt engineers in AI and whether it's a viable long-term career path. He also shares updates on X, formerly Twitter, giving away $2,000 in ad spend to qualified accounts.You'll also hear about Instagram's new notify sticker and how you can leverage it for your audience, as well as official news for the reboot of classic TV show, The Office.Best Moments:(01:03) The Rise of Prompt Engineers and Jay's prediction on what will become of them(03:00) X, formerly Twitter, is giving away $2,000 in free ad spend(04:01) Instagram launches Notify sticker for Reels to help users get notified of posts(06:07) Reboot of 'The Office' confirmed and The Golden Bachelor divorceDon't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable.Key Discussion Points:Why email marketing is an under-leveraged opportunity, especially for B2B companiesMary's recommendation to send 3-5 emails per week to effectively grow your businessTips for getting leadership buy-in on injecting more humor and personality into rigid B2B marketingHow Mary grew her personal brand on LinkedIn with quality content, consistent posting, and expanding her initial networkDon't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing. He also stresses the importance of "no agenda marketing" - sending emails with no call-to-action that provide value to the recipient. Listeners can expect to learn specific email cadences that have shown to increase engagement and click-through rates.Main Discussion Points:- The importance of "no agenda marketing" and how it builds brand loyalty- For business marketing: Send 3 emails over 10 days - Give, give, then ask (offer). This structure led to 55% higher CTR on the offer email- For consumer marketing: Send 3 emails over 7 days - Give, then ask (offer), then ask (offer) again. This structure increased average CTR on the offer emails by 35%- Example of effective "no agenda" emails from ShopBop eCommerce brandHere is your reminder: Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!If you want to check out their latest piece of content, "Email Always Comes First," click here!

In this lighthearted episode, host Jay answers listener questions about whether they should start their own podcast and shares a funny story about getting sick after overindulging at a celebrity chef burger tasting event.Key Discussion Points:- The main benefit of starting a podcast is that it allows you to easily connect with and interview people you want to meet, like potential new clients or business partners.- You can use your email newsletter in a similar way by featuring different people each month or week.- Jay recently met one of the Property Brothers from HGTV who was incredibly nice.- At the South Beach Wine & Food Festival's Burger Bash event with celebrity chefs, Jay got overly excited and ate 15 mini burgers, getting sick on the car ride home shortly after.DON'T MISS OUT! Head on over to Guru Conference 2024 and get registered!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!If you want to check out their latest piece of content, "Email Always Comes First," click here!

In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connected TV ad offering, Meta's expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel.Main Discussion Points:- LinkedIn launched connected TV (CTV) ads, allowing video ads to appear on TVs and devices during streaming video content. This merges digital and connected devices and expands LinkedIn's capabilities for both B2B and consumer marketing.- Meta (Facebook) is expanding its AI labeling policy to append "made with AI" labels to any content detected as using AI, similar to YouTube's recent changes. This helps users identify what content is real vs. AI-generated.- You can text yourself or others just an airline's two-letter code plus your flight number to get a link with real-time flight updates on gate, baggage info, delays, etc.- A Legally Blonde TV series is coming to Amazon Prime.- Adam Sandler confirmed a Happy Gilmore sequel is happening.SNAG A SPOT WHILE THEY'RE STILL AVAILABLE! Register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!If you want to check out their latest piece of content, "Email Always Comes First," click here!

In this episode solo episode, Jay Schwedelson shares some easy new email and social media test ideas that can help boost engagement. He discusses leveraging "imposter syndrome" with the number "101" to indicate "basics", using testimonials as email subject lines, and using words like "true" and "real" to stand out from hyperbolic marketing claims.Main Discussion Points:- Putting "101" in emails and social posts signals you're covering the basics people think they should already know- Using testimonials as email subject lines has increased open rates 25%- Words like "true" and "real" in subject lines stand out from overused superlatives Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of the Do This, Not That podcast with Jay, President at SeQuel Response, Erik Koenig discusses how to leverage offline data to improve marketing campaigns, particularly for online advertising. Koenig explains how offline derived targeting performs significantly better than online targeting and how direct mail is still a powerful channel despite popular belief it is dying.Key Discussion Points:- How direct mail remains a viable and effective marketing channel for acquisition campaigns, particularly for companies with repeat purchase models- Techniques for utilizing identity graphs to connect offline postal address data to online devices and executing integrated marketing campaigns across direct mail and digital- Testing showing 2x better conversion rates and 25% lower cost per click when targeting online ads using offline vs. online derived data- Advice that brands just starting out should leverage experts like agencies or data providers to execute these integrated strategies cost-effectivelyAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this short Ask Us ANYTHING episode, host Jay Schwedelson answers a business question from John about responding to old sales emails and driving more opportunities. Jay shares data on the long tail of email marketing and how nurturing old emails can lead to high lifetime value customers.Jay also tackles a "ridiculous question" from Kristen, naming his picks for the top 5 romantic comedy movies of all time.Main Discussion Points:- Over 20% of email clicks happen after an offer expires. Responding to these old emails leads to high lifetime value customers- Create evergreen offer pages so old email traffic always has something to click on- Enable email reply functionality so old emails get seen- Jay's top 5 romantic comedies: Bridesmaids, The Wedding Singer, Legally Blonde, Four Weddings and a Funeral, Mean GirlsPlus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more.Main Discussion Points:- LinkedIn testing a dedicated video tab for short-form, full screen videos similar to TikTok. This will likely increase engagement and time spent on the platform. Marketers should start creating more short-form video content.- 28 of the 50 biggest email newsletters use emojis at the start of subject lines. This branding tactic leads to around a 15% increase in open rates.- A recent study found only 4% of marketers want to be in the office full time. Most prefer at least some remote work flexibility.REMINDER! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of the Do This, Not That podcast, host Jay Schwedelson shares 5 new marketing offer ideas that are working well in 2023. He covers promotion ideas for webinars, social media, email, and more. Listeners can expect to learn creative new tactics to generate more leads and engagement.Main Discussion Points:- Promoting webinar registration by showing limited spots available creates FOMO and lifts registrations over 40%- Offering a content bonus for the first registrants to a webinar boosts registrations by 30%- Tying a price increase for a new product to achieving a certain number of reviews generates 45% higher click through rates- Labeling Instagram Reels and LinkedIn posts as Part 1 and Part 2 leads to 30% more engagement on both posts- Promoting older evergreen content by saying it will be removed increases email click through rates by 25%IMPORTANT!! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this Relationship Marketing Guide to Generative AI!