Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights.=================================================================Best Moments:(01:36) Guy's journey into the email marketing industry(05:27) Difference between email delivery and deliverability(11:37) The rise of "snooze" email delivery options(16:57) Best practices for email send times(22:19) Guy's podcast "Email After Hours" and other resources=================================================================Guest Bio:Guy Hanson is the Vice President of Customer Engagement at Validity and a recognized email and data industry expert. With a background in digital printing at Xerox, Guy transitioned into email marketing at the turn of the millennium. He spent nearly a decade at Return Path before joining Validity, where he continues to be a thought leader in email deliverability and best practices. Guy hosts the podcast "Email After Hours" and is a frequent speaker and contributor in the email marketing space.Don't forget to check out Guy's podcast, Email After Hours!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries.=================================================================Best Moments:(01:41) Best time to send emails(02:35) Relationship between email frequency and unsubscribes(03:33) Importance of email open rates(04:09) Including offers in every email(04:44) LinkedIn company pages for small businesses(05:34) On-demand content vs. live webinars(07:05) Exclusive offer from Marigold email platform(08:14) Series of rapid-fire everyday life questions=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations.=================================================================Best Moments:(00:59) Introduction of iOS 18.1 and its implications for marketers(02:29) Explanation of Apple's new "branded mail" feature(04:41) Discussion on the importance of being verified on LinkedIn(06:54) Mention of Crocs releasing pet shoes(07:36) Entertainment recommendations and TV show updates=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience.=================================================================Best Moments:(02:03) Using social media, especially LinkedIn, to drive event registrations(03:00) Creating FOMO (Fear of Missing Out) for webinars and virtual events(04:30) Leveraging numbers and social proof to increase registrations(04:49) Weaving event promotions into different types of communications(05:36) Exciting potential attendees with content teasers and speaker previews(06:27) Using mystery and intrigue to attract registrations(07:25) Incorporating fun, interactive elements into events(09:20) Adding humanity and icebreakers to improve the event experience(10:20) Differentiating your event by borrowing ideas from other industries=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances.=================================================================Best Moments:(00:54) Imposter syndrome and its impact on business and career(01:52) Nobody truly knows everything, even successful entrepreneurs(02:25) Bill Gates' early failure with Traf O Data before Microsoft(03:56) Steve Ballmer's incorrect prediction about the iPhone's market share(04:28) The dangers of negative self-talk(05:13) The importance of trying new things and learning from experience(06:13) Milton Hershey's initial failure in the candy business(07:20) The problem with getting advice from inexperienced sources(09:40) Everyone experiences imposter syndrome to some degree(11:16) The issue of inauthentic support for friends' business ventures=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth.=================================================================Best Moments:(02:01) George's early life and challenges(04:28) George's pivotal moment in the military(06:24) The importance of finding purpose and reason in life(07:37) George's transformation from bouncer to associate pastor(10:10) The "mathematics of 1" philosophy(12:04) Explanation of the superhuman framework(15:29) George's guilty pleasures and downtime activities=================================================================Guest Bio:George B. Thomas is a HubSpot expert, founder of Sidekick Strategies, and creator of the superhuman framework. With over a decade of experience teaching HubSpot, George has helped hundreds of people make millions of dollars using the platform. He is passionate about personal growth, team dynamics, and improving company cultures. George's unique life experiences, from living in a log cabin to serving in the military, have shaped his perspective and approach to marketing and personal development.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows.=================================================================Best Moments:(01:05) Work-related question from Alex about LinkedIn messaging tactics(03:44) Effective but annoying tactic of sending meeting invites directly(05:08) Discussion on curated offers based on activity and their effectiveness(08:01) Promotion of Marigold email platform and special offer for listeners(08:54) Ridiculous question about which reality TV show Jay would like to participate in=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares updates on business, marketing, and pop culture. He covers the growing trend of offering time off for voting, new email marketing strategies to boost open rates, and the introduction of an AI-powered pet collar. Jay also adds his thoughts on the reality TV show Love Is Blind.=================================================================Best Moments:(00:58) Companies offering time off for voting(02:27) Email marketing trends to increase open rates(04:57) AI-powered pet collar introduction(06:20) Commentary on Love Is Blind TV show=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for 2025, their thoughts on LinkedIn changes, and some personal anecdotes, including Jay's upcoming role as a professor.=================================================================Best Moments:(01:09) Jay's upcoming role as an adjunct professor at the University of Florida(02:57) Discussion on college experiences and study habits(03:08) Marketing trends and strategies for 2025(04:54) The potential of live streaming for B2B marketing(05:22) Impact of the presidential election on content consumption and ad costs(07:18) Predictions for social media platforms in the coming year(09:06) LinkedIn phasing out "top voice" badges(10:29) Criticism of LinkedIn's approach to influencers and content creators(11:07) Tips for standing out on LinkedIn(11:22) Weekend plans and upcoming events=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers.=================================================================Best Moments:(00:54) Introduction to domain frequency and its impact on marketing(01:38) How to run a domain frequency report on your database(02:53) The importance of domain frequency for B2B marketers(05:49) Opportunities uncovered by domain frequency analysis(07:22) Domain frequency considerations for consumer marketers(08:53) Identifying and removing throwaway email addresses(09:43) Sponsorship message for Marigold email platform(10:48) Personal anecdote about social gatherings and remembering names=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices.=================================================================IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by signing up now at www.CertifiedGURU.com.=================================================================Best Moments:(04:03) Starting points for auditing an email program(06:50) Proving the value of strategic email marketing to management(10:54) Common mistakes companies make in email marketing(13:20) The importance of understanding email technology basics(16:08) Cost savings through purging old contacts from email platforms(19:01) Introduction of the Certified Guru email certification program(21:38) How to connect with Beth O'Malley and Astral Digital=================================================================Guest Bio:Beth O'Malley is the founder of Astral Digital, a company specializing in helping businesses reshape their email marketing strategies. She is a highly respected email expert, winning the 2023 Email Marketer of the Year award and being named one of the top 24 marketers in 2024 by Girls in Marketing. With over a decade of experience in marketing, Beth has become a leading voice in email strategy and optimization.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses marketing strategies, personal experiences, and answers listener questions in a quick "Ask Us Anything" format.=================================================================Best Moments:(01:57) Question about running B2B ads on Facebook(03:33) Effectiveness of Facebook for B2B marketing(04:34) LinkedIn's success for consumer offers(06:48) Sponsor message for Marigold email platform(08:07) Jay's first job experience at The Limited=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the week's notable marketing and business news, along with some useful tips for marketers.=================================================================Best Moments:(00:59) Perrier's marketing challenge due to contamination issues(01:50) Qantas Airlines' in-flight entertainment mishap(02:38) Pinterest's 2024 Halloween Trend Report and its marketing implications(04:00) Email newsletter subject line trends and the impact of emojis(05:10) LinkedIn's new game "Tango" and the mystery surrounding LinkedIn games=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss various aspects of marketing, data analysis, and content creation. They share insights on how to effectively use research data in content marketing and the importance of creating shareable, bite-sized content. The hosts also touch on personal topics such as fitness habits and travel experiences.=================================================================Best Moments:(00:49) Discussion on personal fitness habits(02:44) Transition to discussing data and metrics in marketing(03:07) The importance of sharing data publicly in content(03:45) Jay's strategy for releasing research data in bite-sized pieces(05:53) The value of creating easily shareable content(07:11) Analyzing metrics for social content and podcasts(09:01) Balancing personal preferences with audience engagement in content creation(11:22) Brief discussion on travel experiences and preferences=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument.=================================================================Best Moments:(00:40) Introduction to the controversial topic of email frequency(01:38) The concept of relevancy equals frequency in email marketing(02:26) Statistics on email open rates and frequency(03:16) The importance of engagement for inbox placement(04:06) Data on average email sending frequency for businesses and consumers(04:52) Examples of email frequency from various brands(06:00) Why lower performance metrics often indicate irrelevant content, not over-sending(06:39) The importance of segmentation and personalization in email marketing(07:40) Promotion of Marigold's relationship marketing ranking report(08:36) Personal anecdote about Halloween candy distribution(11:56) Reminder to register for Guru Conference and leave a podcast review=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape.=================================================================Best Moments:(01:47) Micki’s background in reality TV and transition to marketing(05:33) Definition and pillars of relationship marketing(07:59) The importance of personalization in relationship marketing(11:03) Insights from Marigold's relationship marketing trends brand rankings report(13:33) The role of SMS in building customer relationships(15:25) The importance of leveraging customer data effectively(17:52) Steps to implement relationship marketing in a brand(20:22) Upcoming Guru Conference and Micki's session=================================================================Guest Bio: Micki Howl is the Chief Revenue Officer of Marigold, a relationship marketing, loyalty marketing, and email marketing platform with over 40,000 customers globally. With a background in reality TV production and retail marketing, Micki brings a unique perspective to her role in solving problems for marketers and delivering valuable outcomes for customers.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides insights on growing LinkedIn followers and shares personal anecdotes and TV watching habits.=================================================================Best Moments:(01:07) Work question from Davie in Dublin, Ireland(02:08) Tips for growing LinkedIn following using the experience section(06:54) Mention of Marigold's Brand Ranking Report(07:53) Ridiculous question about Jay's TV watching habits(09:44) Reminder about Guru Conference registration=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference.=================================================================Best Moments:(00:58) Harris Poll research on Gen Z social media usage(01:56) Most disliked social media platforms according to Gen Z(02:46) B2B marketing statistics during Halloween(04:11) Instagram's stance on offering a "following only" feed option(05:42) Predicted popular Halloween costumes for 2023(07:41) Promotion of GuruConference, a free virtual marketing event=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expanding to others.=================================================================Best Moments:(00:47) Brief discussion on current TV shows the hosts are watching(02:14) The pitfalls of posting the same content across multiple platforms(03:08) The importance of garnering attention on social media platforms(04:17) Daniel's strategy for expanding from LinkedIn to Instagram(06:23) The necessity of adapting content for different social media platforms(08:14) The concept of "negative signal" when poorly managing multiple platforms(09:04) The pros and cons of content calendars in social media management(10:11) Casual conversation about TV shows, including Daniel's revelation about watching Gilmore Girls=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and offers specific content ideas and promotional strategies for marketers to leverage.=================================================================Best Moments:(00:40) Introduction to the special marketing opportunities in Q4(01:53) Statistics on B2B content engagement during October-December(03:45) Effective B2B offers for the end of the year(05:26) Consumer-focused marketing strategies for Q4(07:07) Discussion of the "New Year, New You" content offer(08:12) Introduction of the Marigold Brand Rankings Report(09:36) "Since You Didn't Ask" segment discussing popular TV shows=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success.=================================================================Best Moments:(00:53) Introduction to Marigold's new research report on relationship marketing(03:42) How trust, loyalty, personalization, and omnichannel experiences drive brand success(05:09) Lessons brands can learn from top performers in customer retention and engagement(09:02) Examples of companies excelling in personalization and omnichannel experiences(13:59) Financial services leading in relationship marketing(18:36) Why email remains the top-performing marketing channel=================================================================Guest Bio:Michelle Fitzpatrick is the Vice President of Enterprise Strategy and Services at Marigold, a relationship marketing company serving over 40,000 customers worldwide. With extensive experience in data-driven marketing, Michelle provides valuable insights on consumer behavior, brand loyalty, and personalization strategies.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture.=================================================================Best Moments:(00:19) Mention of featuring insights from top marketing minds(00:26) Inclusion of discussions on life, pop culture, and everyday chaos(1:35) Why promote to people who have already registered?(5:08) Life situations: What's appropriate?(08:07) Encouragement to subscribe for weekly episodes(7:52) Register for Guru Conference(08:20) Request for a 5-star review=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "Do This, Not That", host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings.=================================================================Best Moments:(00:58) Companies pushing for return to office(01:49) KPMG survey on CEOs' expectations for return to office(02:37) Financial impact of working from office vs. home(03:38) LinkedIn removing top voice badges for collaborative articles(04:56) Coca-Cola discontinuing its "permanent" Spiced flavor(06:11) Review of the new movie Wolfs on Apple TV(07:29) Promotion of upcoming Guru conference=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience.=================================================================Best Moments:(01:47) Topic introduction: Speaking in front of people(02:24) Daniel's approach to overcoming stage fright(03:35) Jay's advice on audience perception and content delivery(04:37) Addressing audience pain points at the beginning of a talk(06:28) The importance of energy and movement during presentations(07:35) Balancing information sharing and teasing future content(08:41) Catering to the lowest common denominator in knowledge base(09:48) Discussion on slide content and presentation style(11:02) The importance of speaking on topics within your expertise=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates.=================================================================Best Moments:(00:40) Introduction to five subject line tests for email marketing(01:25) The impact of subject line character count on open rates(03:25) Comparison subject lines and their effectiveness(04:50) Capitalizing words in subject lines for increased open rates(05:38) Using "Just for" in subject lines to boost engagement(06:35) The effectiveness of using "2025" in subject lines after October 1st(08:50) "Since You Didn't Ask" segment: Observations on cereal varieties and TV show "Selling Sunset"=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson interviews Teddy Cheek, a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading marketing efforts at The Escape Game, along with his thoughts on Taylor Swift's evolving career.=================================================================Best Moments:(01:41) From musician to marketing leader, Teddy shares his path and the lessons learned along the way(04:32) The most frequent mistakes businesses make with SEO(06:48) The critical role that website performance plays in search engine optimization(07:40) The relationship between paid advertising and organic search rankings(09:04) Best practices for keeping SEO strategies fresh and effective(10:19) Breaking down key insights from the recent Google algorithm leak and what it means for SEO(13:03) Teddy talks about his past life as a musician and how it influenced his approach to marketing(15:55) A fun dive into Taylor Swift's success and what marketers can learn from her brand evolution=================================================================Guest Bio:Teddy Cheek is a marketing leader at The Escape Game, the world's largest escape room company with 42 locations across the U.S. Specializing in digital marketing and SEO strategies, Teddy has played a key role in driving online traffic and boosting the company’s visibility. Prior to his marketing career, Teddy pursued music, and today he brings that creativity and passion into his digital marketing approach.More Info: https://teddycheek.com/=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends.=================================================================Best Moments:(01:15) In-N-Out Burger and fast food preferences(02:16) High unsubscribe rates in email marketing campaigns(02:35) The importance of two-step unsubscribe processes(03:47) Intrusion detection software and its impact on email marketing(06:03) The significance of link-level tracking in emails(08:19) Jay's personal habits regarding calling and texting friends=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture.=================================================================Best Moments:(00:28) Rise in digital ad costs due to the upcoming presidential election(02:02) Increased weekend traffic from VP level and above contacts(03:28) Tupperware files for Chapter 11 bankruptcy(04:08) Amazon files for 91,000 AI patents(04:28) Nicole Kidman hints at potential second season of Perfect Couple(05:14) Baby hippo Mu Dang goes viral on TikTok=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies, algorithm changes, and travel habits. They share insights on adapting to platform updates and finding trends in the digital marketing landscape.=================================================================Best Moments:(00:31) Discussion about eating habits while traveling(02:01) Main topic: Dealing with algorithm changes and platform updates(06:42) How to find and stay ahead of marketing trends(10:42) Airplane etiquette and personal preferences for in-flight conversations=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging concept of AI trigger words in email marketing and their potential impact on email prioritization in inboxes. He also touches on upcoming TV shows and promotes the Guru Conference.=================================================================Best Moments:(00:40) Introduction to AI trigger words and their impact on email marketing(03:48) Apple's upcoming iOS 18 update and its effect on email prioritization(05:49) Examples of AI trigger words for email marketing(07:35) Promotion of Marigold, an email sending and loyalty marketing platform(08:34) "Since You Didn't Ask" segment discussing upcoming TV shows(10:10) Promotion of the Guru Conference, a free virtual email marketing event=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson interviews Dave Gerhardt, founder of exitfive, about how to build thriving online communities and manage the balance between entrepreneurship and personal life.=================================================================Best Moments:(00:40) A look into Dave’s professional journey, from Drift to Privy, and his current role at exitfive(03:01) Leveraging social media followers for building business influence and community(04:36) How Dave founded and grew exitfive into a successful community of B2B marketers(08:30) Best practices for keeping community members engaged and active(15:19) The key role of subject matter expertise in leading a successful online community(17:24) Pros and cons of charging members for access to online communities(23:24) Why Dave deleted his personal Instagram account and how it impacted his professional focus(27:02) A personal discussion about Dave’s move to Vermont and how he balances work with family life(30:27) How to become a part of the exitfive community=================================================================Guest Bio:Dave Gerhardt is the founder of exitfive, a community of 4,000 paying B2B marketers. Previously, he served as the Chief Brand Officer at Drift, helping drive the company to a $1 billion valuation, and as CMO at Privy, leading them to a $100 million acquisition. Dave is known for his expertise in B2B marketing and community building, with a substantial following on LinkedIn and a popular podcast.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson tackles two questions in the "Ask Us Anything" segment, providing insights on email marketing and sharing a personal anecdote about Starbucks.=================================================================Best Moments:(01:09) Work-related question from Becky in Minneapolis(02:27) Myth about the best times to send email marketing campaigns(05:48) Explanation of why varying email send times can increase conversions(07:34) Promotion of Marigold, the email sending platform(08:21) Ridiculous question about Jay's Starbucks order(08:38) Anecdote about a rude customer at Starbucks(10:09) Jay's Starbucks order hack: Pike Place coffee(11:11) Promotion of the Guru Conference, a free virtual email marketing event=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses current marketing trends, innovative promotional campaigns, and provides tips for leveraging Halloween in marketing strategies. He also touches on NASA's influencer program and shares some celebrity gossip.=================================================================Best Moments:(01:04) Stonyfield Organic's "Toxic Free Election Challenge" promotion(02:06) NASA's initiative to recruit 50 social media influencers(03:08) Halloween marketing strategies and effective emojis for subject lines(05:45) Update on celebrity couple Ben Affleck and Jennifer Lopez(07:20) Promotion of GuruConference, a free virtual email marketing event=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of failure in marketing and business, sharing personal experiences and insights on how to learn from mistakes and pivot towards success.=================================================================Best Moments:(01:23) Jay discusses the value of failure and his philosophy on regret vs. failure(02:42) Daniel shares his experience with failing in social media before finding success(04:16) Jay emphasizes the importance of failing fast and pivoting in business(05:29) Daniel explains using social media as a testing ground for ideas(06:24) The importance of documenting and sharing mistakes with team members(08:20) Discussion on organizing and sharing positive feedback within a team(09:41) Conversation about sharing food at restaurants ("sharesies")=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson explores the critical window for database growth in marketing, from October 15th to December 15th. He offers marketers actionable insights and strategies to optimize database growth during this pivotal period.=================================================================Key Discussion Points:(00:40) The most important time for database growth and why it matters(01:15) Analyzing opt-in trends for consumer marketers during this period(02:23) The importance of mentioning 2025 in business communications for increased engagement(03:40) Tactics for optimizing websites and using pop-ups effectively to capture leads(05:08) How ManyChat can help drive database growth through Instagram marketing(06:31) Tips on creating intentional content that resonates with business audiences(08:23) Jay highlights Marigold’s latest content offering and sponsorship(09:14) Jay shares a personal anecdote about a frustrating dinner experience(11:37) Jay sharers about the free, virtual Guru Conference=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies.=================================================================Best Moments:(00:49)Kristen's role at RingCentral and her journey in the event tech industry(04:31) Explore how journey mapping can provide deeper insights into attendee behavior(07:46) Diving into more granular data for better event outcomes(09:22) Why seamless integrations in event technology platforms are critical(12:39) Kristen shares her predictions on where event tech is headed(14:57) Challenges and opportunities in creating lasting event communities(16:17) A personal glimpse into Kristen's background in singing and performances=================================================================Guest Bio:Kristen Koenig is a seasoned event technology professional currently at RingCentral. She has extensive experience in nonprofit events and a passion for community building, having previously worked with Cvent and various agencies. Kristen is also known for her insights on LinkedIn and her enthusiasm for music and singing.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides both marketing insights and personal anecdotes, tackling everything from the effectiveness of showcasing awards and client logos to Halloween costume ideas.=================================================================Best Moments:(01:34) How client logos and awards can influence landing page conversion rates(02:18) The numbers show how much of a difference client logos can make on a landing page(03:06) Why awards matter in the business world(03:51) Jay shares strategies for targeting niche awards and inaugural awards to boost credibility(06:27) Fun Halloween costume ideas, including Chipotle-themed options(07:13) Jay shares a funny story about the time he dressed up as a toilet for Halloween=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson dives into the latest trends in video content across social media platforms, the increasing popularity of business-related content on TikTok, and valuable statistics on email marketing frequency. Jay also shares his personal Netflix recommendation and an update on the latest season of The Bachelorette.=================================================================Best Moments:(00:57) The latest shifts in video content strategies for social platforms(01:28) How video lengths are changing across platforms to maximize engagement(02:36) The growing trend of business-focused content and its increasing viewership on TikTok(03:31) How often YOU should send marketing emails(04:34) Jay’s recommendation for a light-hearted binge-watch(05:14) Jay shares his thoughts on the latest happenings in the current season of The Bachelorette=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success.=================================================================Best Moments:(01:47) Understanding the role of analyzing your competitors' actions(02:04) Why it's crucial to go through your competitors' entire marketing funnels to learn from their approach(03:33) Daniel introduces tools like Spyfu and ESP Send View for understanding competitors' strategies in greater detail(04:41) The hosts discuss how using Built With helps uncover what technology competitors are leveraging(05:29) A debate on whether to adjust your own strategy based on competitors' actions or focus solely on your unique path(07:20) The value and challenges of entering a market with established competition and how to differentiate yourself(08:58) A brief and fun side conversation about the ongoing US Open tennis tournament=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.=================================================================Best Moments:(00:40) What aspirational marketing is and why it's effective(02:00) Statistics showing how aspirational subject lines outperform others(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences(04:10) How tapping into ambition and creating emotional connections can transform campaigns(05:11) A comparison of standard vs. aspirational testimonials, and their proven impact on conversion rates(09:56) A quick promotion of exciting, free virtual events like Eventtastic and the Guru Conference=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson sits down with Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital communications.=================================================================Best Moments:(03:25) How AI is transforming email marketing, particularly in content generation and personalization(05:32) Finding the right mix between AI-driven automation and maintaining a human element in email marketing(08:57) Insights into the effectiveness of SMS marketing and how it complements other digital strategies(12:34) Exploring the concept of value exchange and why it's crucial for successful SMS campaigns(15:48) A lighthearted discussion on reality TV, with a particular focus on the show Below Deck(18:16) Information on the upcoming Zeta Live event, where industry leaders will discuss the latest trends in marketing technology=================================================================Guest Bio:Kara Trivunovic is the Senior Vice President of Strategic Solutions at Zeta Global, a company known for its cutting-edge marketing technology solutions. With a career spanning 25 years in email marketing, Kara has played a pivotal role in the industry's development.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson answers your questions in an "Ask Us Anything" segment, covering both work-related topics and personal questions.=================================================================Best Moments:(01:28) Addressing concerns about the future of email pre-headers, particularly in light of the upcoming Apple iOS 18 update(02:34) How the iOS 18 update might affect the visibility and usage of email pre-headers(05:22) Highlighting the features and benefits of the Marigold email marketing platform(06:11) Jay's thoughts on the best practices for splitting dinner bills among friends(08:49) A plug for the upcoming Guru conference, a free virtual event focused on email marketing strategies=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of Do This, Not That, host Jay Schwedelson delves into the latest marketing trends, addresses upcoming challenges for the holiday season, and shares exciting news about a major event.=================================================================Best Moments:(00:56) Instagram's New Feature: Discussion about Instagram's new feature that allows comments on Stories, and how this could impact engagement metrics.(01:43) Salesforce’s Holiday Shopping Insights: Insights from Salesforce’s latest holiday shopping index, focusing on consumer behavior trends.(02:49) Email Statistics for Parents: A look at recent email marketing statistics specifically targeting parents, highlighting effective strategies.(03:39) Key Marketing Dates: Jay highlights important upcoming dates that could affect marketing performance, particularly during the holiday season.(05:19) Joey Chestnut and Competitive Eating: A fun segment about Joey Chestnut and the world of competitive eating, exploring its unexpected marketing potential.(06:01) Guru Conference Announcement: An exclusive announcement regarding the upcoming Guru Conference, teasing what attendees can expect.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of The Bathroom Break, Daniel Murray and Jay Schwedelson dive into the critical role of urgency in marketing campaigns, sharing actionable tips on how to effectively create and implement it.=================================================================Best Moments:(00:49) Daniel's Medium Experience: A quirky start with a medium's unconventional business approach(02:24) The Power of Urgency: Why urgency is essential in any marketing campaign, regardless of industry(03:19) Limited-Time Offers & Scarcity: Strategies for using scarcity to drive immediate action(05:30) Urgency in Copywriting: Highlighting urgent pain points to connect with your audience(07:03) Introducing "FONF": The new concept of "Fear of Not First" in urgency marketing(08:27) Exclusivity & FOMO: How to leverage these emotions to enhance urgency in your campaigns=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.=================================================================Best Moments:(00:40) Unscalable tactics and their importance in standing out in a highly automated marketing landscape(01:20) The over-reliance on automation and AI can lead to a loss of personal touch in marketing efforts(02:15) Jay explains his "90-day handholding" approach, a personalized strategy designed to nurture relationships and guide clients through the early stages of engagement(04:00) How these unscalable tactics can lead to significant business growth by fostering deeper connections with customers(05:43) Examples include sending personalized video messages, curating handpicked content for specific clients, and even sending birthday notes to enhance customer relationships(06:54) The impact of handwritten letters in creating memorable, personal connections with clients(08:42) Jay shares a personal anecdote about his texting habits and maintaining Snapchat streaks with his children, showcasing the importance of staying connected in both personal and professional life=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.=================================================================Best Moments:(04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies(04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation(06:43) Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign(08:09) Dennis highlights the cost-effectiveness of direct mail automation, with pieces costing around $1 or less(10:09) Dennis addresses the perception that direct mail is a legacy channel and discusses its effectiveness(12:20) Jay inquires about the state of marketing automation in the direct mail industry(14:06) Dennis shares his unusual morning routine of swimming in the cold ocean=================================================================Guest Bio:Dennis Kelly is the CEO and co-founder of Postalytics, a company that automates direct mail marketing. With a background in starting tech companies in the Boston area since the late 1980s, Dennis has focused on leveraging technology to modernize the direct mail industry.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson tackles questions about future marketing strategies and sharing a personal story from an unexpected earthquake experience in Seattle.=================================================================Best Moments:(01:10) A first-hand account of Jay's brush with nature's unpredictability(02:13) Exploring the key elements of 2025 marketing strategies, with a focus on email sending infrastructure and the importance of replies(06:26) Jay’s thoughts on airport food, leading to a story about a regrettable sushi choice=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into effective Labor Day marketing strategies, shifts in podcast listening platforms, and his latest obsession with a reality TV show.=================================================================Best Moments:(00:40) Jay sets the stage for an insightful discussion on marketing and media trends(01:03) Exploring consumer behavior and effective strategies for Labor Day promotions(02:27) How to optimize your email campaigns as summer winds down(03:35) Notable changes in how and where people are tuning into podcasts(05:13) Jay shares his enthusiasm for Love is Blind UK and why you should tune in=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This, Not That discuss the critical role of short-form video content in modern B2B marketing strategies.=================================================================Best Moments:(00:30) The Rise of Short-Form Video: How short-form video is transforming B2B marketing landscapes(01:07) Jay’s LinkedIn Experience: Insights from Jay on leveraging short-form video to boost engagement on LinkedIn(02:12) The "Costco Sampler Effect": Using bite-sized video content to attract and engage new audiences(03:30) Authenticity & Personality: The importance of being genuine and relatable in short-form video content(04:27) Effective Video Elements: Key components of successful short-form videos, including hooks, creativity, and emotion(05:55) Repurposing Content: Turning long-form content into concise, shareable clips(07:08) Promoting Webinars & Campaigns: Using short-form video as a powerful tool to drive attendance and interest in webinars and marketing campaigns=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost.Best Moments:The F-Name Episode: Personalization That WorksUsing first names in subject lines only lifts open rates by 4% now since it's so common. Geography, life events, interests and past purchases work much better, lifting rates over 25-30%.Putting company names in subject lines lifts open rates by 41% for B2B emails. Other options: job function, industry, customer longevity.Tell people who they are - when segmenting an audience, explicitly tell them they are in that segment. Keeps reinforcing in subject line, email content, landing pages.Can get more advanced by calling out behaviors - early registrants, high reviewers, etc. Keep recognizing the specific activity.The Awkwardness of Hometown Dates on The Bachelorette=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.