Do This, NOT That: Marketing Tips with Jay Schwedelson

In this engaging podcast episode, Jay invites Brianna Doe, the CMO of Influence by Verbatim, a leading B2B influencer marketing agency, to take us on a journey through the world of influencer marketing. Bri shares their expertise and discusses the often overlooked realm of business to business influencer marketing. Discover the explosive growth of this industry, the creative freedom it entails, and the secrets to successful collaborations with LinkedIn influencers. Don't miss out on this insightful conversation that could transform your marketing strategies! And check our Bri's new podcast, Stop The Scroll!As promised in the episode, you can click HERE to find influencers trending in certain industries and locations!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this short "Ask Us ANYTHING" episode of his podcast, Jay Schwedelson tackles a work question about using AI to generate content and a "ridiculous question" about how he celebrates his birthday. Listeners can expect to learn Jay's thoughts on using ChatGPT and other AI tools to write marketing content, as well as get some humor and personal stories from Jay.Main Discussion Points:- Using AI like ChatGPT to write marketing content- Don't just copy and paste AI-generated content or it will hurt your search rankings and click-through rates- Change at least 30% of the AI output to make it work well- Use AI as an idea generator and content prompter- Jay's uncomfortable "happy birthday" experience at a restaurant- Does not like the common restaurant tradition of waiters singing happy birthday- Felt awkward and did not know how to react- Thinks the tradition needs to endClick HERE if you want to submit a question for Jay to answer in one of his episodes- work-related OR ridiculous!!Here is your reminder: Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this Relationship Marketing Guide to Generative AI!

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses some of the latest happenings related to AI legislation and policy, trends in online media like YouTube implementing AI content labels and LinkedIn getting into gaming, and gives a review of Lindsay Lohan's latest Netflix movie.Main Discussion Points:- YouTube requiring creators to label AI-generated or altered content, with warning labels that will show "altered or synthetic content"- New Tennessee law called the "Elvis Act" to protect musicians from unauthorized AI use- LinkedIn tapping into the puzzle game trend by releasing its own games Queens, Inference and Cross Climb- April being a big month for emoji use in email subject lines, second only to Nov/Dec for open rate lift- Review of Lindsay Lohan's new Netflix romcom "Irish Wish"Here is your reminder: Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this Relationship Marketing Guide to Generative AI!

This podcast discusses the importance of consistency in business and marketing. Jay Schwedelson argues that consistency is key to beating competitors and shares data and examples of how consistent posting on social media, email marketing, and other efforts can significantly grow your audience and business.Key Discussion Points:Being consistent, especially with social media posting, can increase reach 9x on LinkedIn and grow followers 6x fasterPosting daily on Instagram leads to 4x more follower growth compared to less than once per weekSending email offers consistently weekly rather than every other week leads to 25-35% more conversionsYou can beat out smarter, more experienced, and better-funded competitors through relentless consistencySPOILERS for Love Is Blind ReunionPredictions for who the next Bachelorette will beCheck out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve, the Chief Marketing Officer of Marigold. They discuss Wendy's career path from journalism and politics into marketing, the importance of saying "yes" to new opportunities, and how Marigold builds relationships with its 40,000+ customers by treating them like human beings. Wendy shares advice on personalization, customer loyalty programs, email marketing trends, and more.Main Discussion Points:Wendy's unlikely career journey from studying journalism and political science in college to becoming CMO of a major SaaS companyThe importance of stepping outside your comfort zone, being curious and coachable as you advance your careerHow Marigold fosters loyalty and emotional connections with 40,000+ business customersTips for balancing personalization and scale when marketing to consumersKey data on how personalized branding drives customer loyalty and higher spendingThe difference between loyalty programs and nurturing customer loyaltyDebunking the myth that "email is dead"Check out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this short episode, Jay, host of "Do This, NOT That" answers a work-related question about using email subject line tactics in other marketing channels, as well as a more ridiculous question about crying during movies. Listeners can expect tips on crafting attention-grabbing headlines and titles across platforms like blogs, social media, and webinars using proven email marketing techniques.Key Discussion Points:Using curiosity and questions in headlines increases engagement across channelsShorter blog post titles and social media posts lead to higher clickthrough and engagement ratesCrafting LinkedIn post introductions with fewer than 10 words leads to 40% higher engagementCheck out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of collaborations in marketing, the impact of March Madness on marketing campaigns, and the new hit Netflix show "One Day."Main Discussion Points:Latest developments with the proposed TikTok ban in the US and how it may take a long time to actually ban TikTok, if it happens at allHow the threat of a TikTok ban is benefiting platforms like YouTube Shorts, Instagram Reels, and email marketingThe increasing popularity of collaborations in marketing, including an odd new collaboration between the Netflix show Bridgerton and Bath & Body WorksHow incorporating "March Madness" and related basketball terms into marketing emails can lift open rates by over 20% in the next two weeksThe new romantic drama series "One Day" on Netflix that Jay highly recommendsCheck out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for the current year and more about what's coming up next.Key Discussion Points:- Business outlook content for 2024 sees a 50%+ drop in engagement after March 15th. Audiences now want more tangible predictions for Q2 and the upcoming month instead.- On the consumer side, holiday and summer-themed content starts performing very well beginning March 15th as people look ahead.- Tips for improving campaign performance during this timeframe:- Leverage "Q2" and next month in subject lines- Start promoting summer offers in March even if it seems early- Mention holidays like Easter earlier than you may thinkCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay Schwedelson interviews Ross Simmonds, founder and CEO of Foundation Marketing, about using AI to improve content marketing and distribution. They discuss strategies for optimizing ChatGPT prompts, embracing chained prompting, and repurposing content across platforms.Main Discussion Points:- How to optimize AI content creation with ChatGPT- Embracing chained prompting for better AI responses- Repurposing evergreen content across platforms- The risks of simply copying and pasting AI content- Giving ChatGPT a persona to guide its responses- Being specific in your requests and promptsCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

This episode is brought to you by none other than the Keyboard Karens and Internet Trolls of the world! Big shoutout to them for the content!Host Jay Schwedelson shares and reacts to some of the hate mail and negative feedback he receives for his podcast. He discusses why it's important not to let the loudest, most negative voices change your business plans or marketing efforts.Main Discussion Points:Jay reads several hate emails he has received criticizing him and his podcastHe explains why he finds them entertaining rather than upsettingJay stresses the importance of not letting negative feedback stemming from someone's bad day derail your marketing plans or email campaignsCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this short weekly update episode, Jay shares the latest happenings from major platforms like Twitter (now called X) and Google. He also gives a recap of his predictions for the reality show Love is Blind.Main Discussion Points:- X (formerly Twitter) will remove like and retweet counts from feeds and only show view counts- Hiding Instagram like counts can increase engagement by 40%- Google is testing showing "most read" articles in search results, especially for product searches- Using "most" in headlines and subject lines performs very well, lifting open rates over 20%- This week is the Love is Blind Season 6 reunion episodeCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as more advanced "super segmentation" techniques to identify your best customers and prospects. Listeners will learn specific ways to segment their email lists, webinar attendees, repeat buyers, long-time customers, and social media fans in order to improve campaign performance.Main Discussion Points:- Basic email segmentation like sending a 2nd newsletter to non-openers can increase overall open rates by over 30%- Webinar attendees who watch more than half the webinar convert to customers at 3X the rates- Your top 5% most frequent buyers are 5X more likely to buy a new product announcement- 84% of people like getting personalized birthday offers in emailCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

This episode of Do This, Not That features bestselling business author Scott Jeffrey Miller discussing strategies for taking your career from accidental to intentional. Host Jay and Scott discuss practical tips on self-reflection, long-term career planning, articulating professional values, and studying both oneself and others to grow in your career. And check out Scott's new podcast, Career on Course!Main Discussion Points- Know your professional values and determine what matters most to you in your career- Study yourself through introspection and by asking for candid feedback from others- Have a long-term plan for your career by envisioning the end goal and backing into the incremental stepsRemember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on the latest season of the Netflix reality show Love is Blind.Main Discussion Points:- Using mystery and exclusivity in subject lines can lift open and click-through rates- Suspense is an effective tactic to stand out and drive engagement- Suspense offers drive 40-50% higher click-through rates- Starting subject lines with "exclusive" lifts open rates by over 20%!!SPOILER ALERT!!Jay's Love is Blind Couple Predictions:- AD and Clay: Will NOT get married- Amy and Johnny: WiILL get married- Chelsea and Jimmy: Will NOT get marriedRemember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" podcast episode, host Jay Schwedelson provides updates on the latest trends in social media, marketing, and reality TV shows. He discusses new features coming to Instagram and TikTok, an interesting email marketing statistic to test, and gives his predictions for the season finales of Love is Blind and The Bachelor.Main Discussion Points:- Instagram rolling out a "Friend Map" feature similar to Snapchat's, allowing users to see where their friends are at any given moment- TikTok launched a monthly "Trends Digest" that analyzes the latest content formats, audio files, and other trends on the platform that marketers can leverage- A stat from HubSpot that personalized call-to-action buttons in emails perform 202% better than basic CTAs- Predictions for the Love is Blind finale airing on Wednesday and the Bachelor hometown dates episode where contestant Joey will likely end up aloneRemember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That," host Jay Schwedelson shares 5 marketing mistakes you should avoid that may be hurting your performance. He covers common email marketing errors like using certain words in subject lines that lower open rates, sending to an unused email list, having too many offers in one email, using outdated automation content, and putting formatting information in email preheaders.Main Discussion Points:- Avoid these words in email subject lines that lower open rates: learn, reminder, meeting, find out, chat- Never email an unused list without cleaning and validating it first- Don't have more than 2-3 offers per email or it will dilute performance of your main offer- Ensure content in your marketing automation streams is evergreen and not dated- Don't put viewing formatting information like "If you're having trouble viewing..." in your email preheadersAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode, Jay interviews Daniel Disney, a LinkedIn expert and bestselling author who shares his top tips for leveraging LinkedIn to generate more sales. Listeners will learn specific tactics for personalizing outreach, using audio/video messages, and creating engaging content on the platform. PLUS! Check out Daniel's podcast!Key Discussion Points:- Personalization is key - taking just 30-60 seconds to reference someone's content goes a long way- 94% of salespeople don't use audio/video messages on LinkedIn, presenting a big opportunity- Connecting with others at a prospect's company increases your chances of connecting with the decision maker- Posting original content builds confidence and connections over timeAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short "Ask Us Anything" episode, Jay Schwedelson answers listener questions about keeping an eye on the competition and what to watch if you accidentally see reality show spoilers on social media. He shares tips on tracking competitors across channels and platforms as well as his favorite reality and non-reality shows.Key Discussion Points:- Sign up for all of your competitors' email lists, social media, etc. to follow their content cadence and offerings- Use the free tool Sendview.io to discover what email marketing platforms your competitors use by forwarding their emails to [email protected] Set up Google Alerts for companies and people you want to keep tabs on, like potential employers- Jay's favorite non-reality show is My Lottery Dream HomeAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

This episode of "What's Up This Week" host Jay Schwedelson provides updates on the latest trends and developments in influencer marketing, Reddit's plans to go public, and LinkedIn's push into consumer marketing targeting high-value customers.Key Discussion Points:- Influencer marketing spend is predicted to reach $24B by 2024, up 50% in 2 years. However, some practices like Nike's deal with a 13-year old raise ethical questions.- Weight Watchers' GLP-1 House campaign with influencers backfired when it was revealed the influencers never actually used the product. Shows the need for authenticity.- Reddit plans to go public and is launching new ad creative certifications to grow advertising revenue. Opportunity to become an expert in Reddit ads early.- LinkedIn is aggressively positioning itself for consumer marketing targeting high-income households, citing stats like 19% higher average household income than other platforms.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This Not That," Jay Schwedelson shares new AI tips and ideas to help improve your marketing and content. He talks about using AI tools like ChatGPT and Gemini in practical ways, such as summarizing YouTube videos, improving call-to-action button copy, and planning travel itineraries.Main Discussion Points:- Using Gemini to summarize YouTube videos into different types of content (newsletters, blogs, social posts)- Improving call-to-action button copy in emails and social posts by asking ChatGPT to rewrite them with urgency and in first-person- Being very detailed when prompt ChatGPT to get the most useful information back- Using ChatGPT to analyze your writing style and generate content ideas- Asking ChatGPT to create detailed travel itinerariesAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

This episode of Do This, Not That features guest Amanda Cole, Chief Marketing Officer at Bloomreach, an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalized and relevant shopping experiences. Host Jay and Amanda talk about the future of AI in areas like video creation and how it will transform online shopping.Key Discussion Points:- How AI recommends products, surfaces relevant items in searches, and optimizes the shopping experience- Making AI more accessible and affordable for small E-commerce businesses- Using AI for data analysis and insights even as an individual- The potential of AI to have conversational interactions about products- Ensuring marketing and brand stories resonate emotionally in an AI worldTo register for the Bloomreach Experience Conference, check out http://jayschwedelson.com/AI! To register for GURU Conference, the world's LARGEST virtual email conference, check out guruconference.com!!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold

In this episode of "Ask Us Anything", host Jay Schwedelson answers listener questions about an email tactic he recently used to crowdsource ideas for his podcast, as well as some fun hypothetical questions submitted by listeners.Key Discussion Points:- Why Jay finds it valuable to occasionally send emails asking listeners for direct input and ideas. It helps build relationships, get useful feedback, and increase future email open rates.- Examples of effective questions brands and companies can ask their email lists to spur engagement- Jay's picks for his last fast food meal, whether he'd rather watch The Bachelor or Love is Blind, how long he'd last on Naked and Afraid, and which reality cooking show host he'd most like to hang out withAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's episode of "What's Up This Week", host Jay discusses some of the latest trends and news in tech, ecommerce, and media, including the explosive growth of shopping app Temu, the beta launch of text-to-video generator Sora from OpenAI, and the abundance of popular reality TV shows airing new seasons.Key Discussion Points:- Temu shopping app hits 100 million daily active users after spending $21 million on Super Bowl ads. Jay analyzes Temu's strategy of leveraging social media and shipping loopholes to achieve rapid growth.- OpenAI previews Soora, an AI that can generate videos from text descriptions. This technology could disrupt media creation. Jay urges listeners to see the preview videos showcasing Soora's current abilities.- An overload of hit reality shows like The Bachelor, Love is Blind season 3, and more makes it hard to keep up with them all. Jay jokes about having too many options for quality reality TV entertainment.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can increase conversions by over 40%. Listeners will learn small tweaks they can make to their landing pages, such as using the same image from their email/ad campaigns, speeding up load times, minimizing form fields, and more.Main Discussion Points:- Use the same primary image from your email/ad campaign on your landing page for continuity. This leads to a 15% increase in conversions.- Speed up load times from click to landing page. Over 30% of traffic is lost if it takes more than 3 seconds.- Minimize the number of required form fields. Every additional must-fill field leads to an 8% loss of registrants.- Use a two-step form process if collecting over 8 fields.- Straight down forms convert better than zig-zag forms by 15%.- Repeat the offer wording in the call to action button. This leads to a 17% increase.- Include a supporting testimonial next to the call to action button.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his take on red carpet fashion. He provides tips on structuring effective contests and choosing compelling prizes. Listeners can expect to learn best practices for contests and giveaways to help drive engagement and grow their audience.Main Discussion Points:- Giving away access and time with key people in your company or industry can result in higher quality leads than typical prizes- Having 25 winners instead of just 1 leads to over a 400% increase in contest entries- Contests focused on speed, like rewards for the first 100 people, create excitement- Jay finds red carpet interviews about celebrity fashion disingenuousAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up" episode, host Jay discusses several interesting marketing and tech developments, including Google's new AI chatbot Gemini, a report on optimal ways to share content on LinkedIn, and the premiere of a new season of the reality show "Love is Blind."Key Discussion Points:- Google launches Gemini chatbot- Gemini uses more up-to-date information than ChatGPT and allows users to generate graphics and quizzes.- LinkedIn algorithm report- Putting external links in LinkedIn posts can reduce reach significantly. Waiting 10 minutes before editing in a link avoids the reach penalty.- Love is Blind Season 6 premieres- The reality show about couples getting engaged before seeing each other returns for a new season.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences can lead to big improvements in engagement and conversion rates.Main Discussion Points:- Naming content "guides" vs "ebooks" leads to 30% higher consumption rates- "Cheat sheets" outperformed "checklists" by 40%- Early access promotions convert 25% better than previews- "Almost gone" crushes "last chance" by 30% more salesAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of the "Ask Us Anything" podcast, host Jay Schwedelson answers listener questions - one work-related and one ridiculous. Jay discusses why he started a YouTube channel and the importance of building an audience over time for new channels/platforms. He also shares a funny story about his laziness when filling up his gas tank.Main Discussion Points:- Why Jay started a YouTube channel despite not having a big plan for it yet- Jay's philosophy of starting new channels/platforms before you necessarily "need" them so that you have an audience already built up when you do want to leverage themAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up" episode, host Jay Schwedelson discusses some of the big marketing and social media happenings related to the upcoming Super Bowl. He covers Meta's latest user numbers for Threads and why it could take off soon, the huge costs of Super Bowl ads, a new spherical LED display in Las Vegas that brands can advertise on, and how emojis can boost email open rates this week.Key Discussion Points:- Meta's Threads app now has 130 million monthly active users and could grow more once they add a trends tab feature- A 32-second Super Bowl ad costs $7 million this year, but can be worth it for the exposure- Verizon is paying $2 million to advertise on Vegas' new Sphere display during Super Bowl week- Using a football or trophy emoji as the first character in email subject lines this week can lift open rates 20-30%And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal time to send emails. He tackles common issues that marketers face when trying to find the "best" email send time, and explains why generic advice often doesn't apply. Jay shares data-driven tips for both B2B and consumer email timing based on industry, audience demographics, email type, and more.Main Discussion Points:- Why generic "best time to email" advice doesn't work- Separating your audience into "early riser" vs "midday warrior" industries- Consumer email engagement broken down by generation- How the optimal send time changes for newsletters vs offers- Sending emails "off the hour" to stand out- The importance of benchmarking your email performanceAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this short episode of the Ask Us Anything podcast, host Jay Schwedelson answers two listener questions - one about email marketing tactics involving misspelled or informal words, and one asking for his thoughts on the recent Oscar nominations and snubs. Tune in to hear Jay's direct, honest opinions and some tactical email marketing advice.Main Discussion Points:- Using "interjections" like "yikes!", "oh no", etc in email subject lines can significantly lift open rates for both business and consumer email campaigns- Jay thinks the Barbie movie director Greta Gerwig was snubbed and should have been nominated for major awards for managing to make the Barbie concept into an awesome movie- Jay doesn't think it makes sense that Ryan Gosling was nominated for an Oscar for Barbie but Margot Robbie wasn't, since the whole cast did great but it wasn't due to any particularly standout acting performancesAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this short weekly update episode, host Jay Schwedelson discusses what's happening in the marketing and social media world this week, including major TikTok updates, the attempted comeback of BeReal, Gmail and Yahoo's email authentication rollout, and more.Key Discussion Points:- TikTok rolling out ability to upload 30 minute long videos (huge for future of marketing webinars and business content)- BeReal social media app allowing celebrity and brand accounts starting February 6th (important for influencer marketing)- Gmail and Yahoo requiring email authentication starting February 1st (check with your email platform to ensure compliance)- Vanderpump Rules returns this week (according to Jay)- Guru conference opening registration soon (world's largest free virtual email marketing conference)And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of the podcast, host Jay Schwedelson discusses the importance of the "after they do the thing" pages on websites. These are the pages users land on after taking a desired action like subscribing to a newsletter, registering for a webinar, or making a purchase. Jay explains why these pages represent the most valuable real estate on a website and shares statistics on how additional offers on these pages can convert extremely well.Main Discussion Points:- After newsletter subscription pages, additional newsletter sign-up boxes convert at over 50%- Offers on "Thank you for downloading" pages after content downloads convert at 13% for business marketers- Additional content downloads on webinar registration confirmation pages convert at over 35%- Additional offers on post-purchase confirmation pages convert at 18% for consumersAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "Ask Us Anything" episode, Jay tackles a work question about improving email engagement and a fun question about the strangest job he's had. Listeners will learn tips for making their email campaigns less like wallpaper to stand out and drive more clicks. Jay also shares a humorous story from his high school job.Main Discussion Points:- Why high open rates but low click through rates happen in email campaigns- Study showing inserting a letter format email between template emails lifts engagement- Doing a format departure from your template for 1 out of every 3 emails- Jay's high school job putting sensors on clothing at The Limited to try and meet girlsAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay Schwedelson discusses some of the big happenings this week, including Apple's new VR headset, using email marketing to promote video content, and the upcoming season of The Bachelor reality TV show.Main Discussion Points:- Apple's Vision VR headset presales sell out in 18 minutes- The best way to get video content watched via email marketing is using a screenshot with a big red "play" button- Jay is excited for the upcoming 28th season of The Bachelor with the new Bachelor, Joey the tennis proAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!https://jayschwedelson.com/marigold/

In this episode of Do This, NOT That, host Jay Schwedelson interviews Alison Cooley, the Director of Growth Marketing at Marigold, about upcoming changes to Gmail and Yahoo's email deliverability requirements that go into effect on February 1st. They explain the four key requirements, dispel myths about the changes, and share resources to help listeners ensure compliance. Expect to learn practical steps to authenticate your emails, keep spam complaints low, implement one-click unsubscribe links, and process unsubscribes faster.Key Discussion Points- The 4 key deliverability requirements from Gmail and Yahoo- Authenticating your emails (SPF, DKIM, DMARC)- Keeping spam complaints under 0.3%- Adding a one-click unsubscribe header- Processing unsubscribes within 2 daysAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts on waiters not writing down orders at restaurants.Key Discussion Points:- Removing non-engaged email addresses after 2+ years of inactivity to improve metrics and deliverability- Still using non-engaged emails for targeting on platforms like LinkedIn and Meta- An anecdote about a frustrating restaurant experience with a waiter not writing down the order- Jay's strong belief that it's not impressive for waiters to memorize orders, it often leads to mistakes, and he will continue requesting written ordersAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political campaigns. He shares insights into the massive volume of political text messages and emails sent to voters, as well as innovative and aggressive strategies used such as emojis that may influence marketing best practices in the future.Main Discussion Points:- 15 billion political text messages were sent leading up to the 2022 midterm elections, about 50 texts for every phone in the US- Over 50% of donations for presidential candidates come from email marketing efforts- Political marketers use aggressive and spammy tactics because they work to get engagement and donations- Jay signs up for text and email updates from all political parties and PACs to observe innovative marketing tactics- Emojis in email marketing grew from political email campaigns testing new strategies- Political marketers are testing using emojis in email from names, which may expand to business marketingAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of leveraging Pinterest Predicts, a trend predictor that helps marketers stay ahead of the game.Main Discussion Points:- Talking about current events and trends like AI can dramatically boost engagement- Including "AI" in email subject lines has increased open rates 20% recently- Using Super Bowl related words like "MVP" and "touchdown" in emails the week before the big game can increase open rates 30%- Monitor Google Trends and sites like What's Trending to identify rising topics to discuss- Check out Pinterest's "Pinterest Predicts" to get ahead of emerging trendsAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts! Discover the key tactics and tips to maximize the impact of your email signatures, including adding call-to-actions and banner ads to generate higher click-through rates. Learn how to track performance and regularly update your signatures for optimal results.Main Discussion Points:- Email signatures have low tracking rates but high engagement when optimized- Including calls-to-action and banner ads in email signatures can drastically increase clickthrough rates- Changing email signatures 2-3 times per year is key to keeping engagement high- Jay's top show to rewatch for the first time is Sons of AnarchyAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (now Elon Musk's X), LinkedIn, and more. He discusses how shifts in one platform create ripple effects across other platforms, the decline in X's performance, LinkedIn's increasing ad costs, and the growth of AI-generated content.Main Discussion Points:- X (formerly Twitter) has seen drops in performance and major brands pulling back spend. They cut verification costs to attract small biz customers.- The shifts with X have led to more ad dollars moving to LinkedIn. LinkedIn ad costs are up 30% in some cases.- LinkedIn is prioritizing AI-generated "collaborative articles" as top traffic drivers. Interacting with these articles can boost reach/engagement.- It's the time of year when most people bail on New Year's resolutions - 23% in the first week of January and 43% by end of January.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of his podcast, host Jay Schwedelson shares some effective email marketing tips for increasing open and click-through rates. He provides specific advice around using hero stats in subject lines, optimizing email length, structuring paragraphs, and limiting form fields. Listeners can expect to learn data-driven best practices to improve email campaign performance.Main Discussion Points:- Using a compelling "hero stat" instead of promotional language in subject lines lifts open rates over 20% (00:00:34)- Keep emails under 75 words for prospects and 100 words for customers for the best click-through rates on offers (00:04:29, 00:05:02)- Shorter paragraphs perform better - 3 lines per paragraph boosts clicks 25% vs 5 lines (00:06:11)- Every additional required form field reduces form completion rate by 8% (00:07:08)And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, Jay interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a unicorn startup that helps companies book more meetings and increase inbound conversion. They discuss entrepreneurship, marketing strategies, company culture, personal development tips, and more.Main Discussion Points:- Getting initial customer validation by having prospects sign up and pay for a product idea before it's built- Taking on the role of CMO to better understand marketing even though her background was in engineering and product- The power of customer marketing and customer advocacy- Building a community and culture focused on helping others- Consistency being key in content creation and social media- Constantly seeking customer feedback to improveAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee - Starbucks, Dunkin' or McDonald's.Main Discussion Points:- The biggest marketing mistake is related to speed - not getting back to leads and customers fast enough (around 24 hours for business, 5 minutes for consumers)- For business leads, follow up within 24 hours or open and response rates drop 30%+- For consumers getting discounts and promo codes, send within 5 minutes or usage drops 40%- Abandoned shopping carts - send email around 6 hours later for best re-engagement- Jay drinks too much coffee and doesn't want to hear about it- Dunkin' coffee tastes better but Starbucks pulls you in moreAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bachelor.Main Discussion Points:- A study by Amplify analyzing 1300 brands on TikTok and Instagram found Instagram Reels delivers significantly higher reach and engagement for short-form video compared to other platforms.- Instagram Reels delivers 6x the reach compared to Instagram Stories, yet brands are posting 5x more Stories.- Business brands should lean more into Instagram Reels for short-form video instead of assuming it's only for consumer audiences.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of 'Do This, Not That', Jay Schwedelson reveals the latest subject line trends to maximize email open rates. As an email marketer, boosting your open rate is crucial for success. Join Jay as he shares actionable tips and real-life examples on crafting compelling subject lines that grab attention and drive engagement. From pain point marketing to leveraging the power of comparison, learn how to optimize your subject lines for the highest email open rates in the new year. Don't miss out on this valuable insight that will supercharge your email marketing campaigns!Key Discussion Points:- Pain point marketing in subject lines lifts open rates by 25% on average- Comparison subject lines asking "how do you measure up" boosts open rates by 30%- Using 1-3 word subject lines increases open rates by over 25%- "Secrets of" subject lines also lift rates over 20%And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Description:In this special edition episode, host Jay Schwedelson and director of Guru Events, Stania Antoine, recap behind-the-scenes details from Guru Conference 2023. They discuss highlights like having Martha Stewart as a keynote speaker, challenges with not offering on-demand access, and ideas for improving the event in 2024. Tune in for industry insights and behind-the-scenes stories from the minds behind Guru Conference!Key Discussion Points:- Having Martha Stewart as a big name keynote was a major highlight. Her session featured her miniature donkeys in the background.- They got backlash for not offering on-demand access to sessions after the live event. Trying to find a middle ground approach for 2024.- Tried innovations like a "Hot Ones" chicken wing challenge and surprise reality TV guests. Some hits and some misses.- Email marketing is critical for driving registrations and attendance. Sent many reminder emails.- Social media efforts were weak overall. Will focus more on Instagram and LinkedIn moving forward.- Fun swag giveaways like hoodies were more popular than expected. Shipment delayed but coming soon.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of "Ask Us Anything", host Jay and Kristin Nagel tackle listener questions - one about work and one more lighthearted. Jay shares his approach to consistently posting on LinkedIn over time to grow his network. They also debate whether it's appropriate for families to send out holiday cards once the kids are grown.Main Discussion Points:- Jay spends 15 minutes a day, 3-4 days a week, posting on LinkedIn to consistently grow his network over time- Key to success on LinkedIn is consistency over time - "Just don't stop" - and not overthinking what you post- Debate whether holiday cards from families should stop once kids are older or is that "old school"?And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short Tuesday episode, Jay and Kristin Nagel discuss some of the interesting things going on this week, including a new EU AI law, their thoughts on the hit Netflix movie "Leave the World Behind", and more.Main Discussion Points:- The EU has reached a deal on a sweeping AI law called the AI Act. It will require companies to label AI-generated content and design systems so AI content can be detected. This could have major implications as EU laws often make their way to the US.-The current #1 Netflix movie in the US is "Leave the World Behind" starring Julia Roberts, Mahershala Ali, and Ethan Hawke. Jay did not like the movie but Kristin gave it an 8/10. There seems to be two camps - people who liked it and people who think it absolutely sucked.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this wide-ranging episode, Jay discusses key marketing trends and strategies for 2024. He talks about what to expect in the first few weeks of January when marketing performance tends to dip, how to account for depressed performance during the 2024 election year, and shares some chaotic personal stories.Main Discussion Points:- First 2 weeks of January see low marketing performance; don't expect much from webinars or high-number lists- Back in stock and massive discounts work in early January- Unsubscribes remain high in early January- Good tactic: Email existing contacts about new hires and request adding them to your lists- 2024 is a presidential election year which brings high noise levels and depressed marketing performance- Jay's events company moved its November event earlier to avoid proximity to election- Chaotic personal story about awkward dinner conversationsAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!