Ep. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and 🫠 IT IS HOT OUT! | Jay’s Scoop
Do This, NOT That: Marketing Tips with Jay Schwedelson · GURU Media Hub
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Show Notes
In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns.
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Best Moments:
(02:09) For business emails, naming content as a "blueprint" instead of a "guide" can increase downloads by 22-40%
(04:25) Adding the word "insider" to subject lines increases business email open rates by over 20%
(05:04) The phrase "step-by-step" is an up-and-coming high performer
(05:58) For consumer emails, starting subject lines with "just" (e.g. "Just Launched") increases opens by 30% due to the "fear of not first" phenomenon
(06:47) Leading with "only" also boosts consumer campaign metrics around 20%
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