Digital Marketing Masters Podcast

Matt and Kari talk about content calendars, content libraries, and ways to use them to make your life easier.

This is a fast and furious interview with the trifecta powerhouse Amber Khan. We explore her mission to help purpose-led and socially conscious businesses grow their impact. She helps marketing departments & purpose-driven leaders 10x the reach of their long-form content. Repurposeden: https://repurposeden.com/ Gro-Biz-Niz: https://grobizniz.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Kari and Matt talk about the top five email marketing fails and how to avoid them. We also touch on ways to send better emails to your prospects and clients. Inbox Mastery: https://courses.hookdm.com/ Inbox Mastery Free Group: https://www.facebook.com/groups/inboxmastery/ Digital Marketing Masters: https://hookseo.com/podcast

Are you ready to get re-Mojo-vated? Social Selling Coach, Joe Apfelbaum talks with us from New York, New York, about helping businesses survive and thrive in the pandemic shakeup. We get the latest on the effects on businesses from the east and west coast, as well as practical tips to drive sales in this new age of business. Joe Apfelbaum: http://www.joeapfelbaum.com/ Evyrgreen: https://learn.evyrgreen.com/ Digital Marketing Masters: https://hookseo.com/podcast

Can't go out for a good cocktail and no luck making your own at home? Raise the bar on your cocktail skills with RaiseTheBarPDX, where experienced bartender Johnny Ortega teaches you how to make a delicious cocktail from the ingredients you have on hand. John Paul Ortega on Linkedin: https://www.linkedin.com/in/john-paul-ortega-2645449a/ RaiseTheBarPDX: https://www.facebook.com/raisethebarpdx Digital Marketing Masters: https://hookseo.com/podcast

Today we talk with award-winning filmmaker and real-life content superhero, Alex Minor about why business owners need to focus on video now more than ever. We also discuss how ensuring good live-video feed matters on your online meetings and Zoom calls. EyeAmMedia: https://www.eyeammedia.com/ Alex Minor on LinkedIn: http://www.linkedin.com/in/alexminor Alex Minor on Facebook: http://www.facebook.com/thealexminor Alex Minor on Twitter: http://www.twitter.com/thealexminor Alex Minor on YouTube: http://www.youtube.com/alxmnr Digital Marketing Masters: https://hookseo.com/podcast

Deanna Palm, President of the Hillsboro Area Chamber of Commerce, has an honest and open conversation about what has happened to small businesses both in Oregon and abroad and what they can do about it. We also discuss World 2.0, business sectors that are hurting and ones that are growing, as well as the potential fallout as the dust settles from lockdown and quarantine.​ Hillsboro Chamber: https://hillsborochamberor.com/ HillHub: https://hillhub-or.com

Anyone can have a zoom meeting. Fewer people can figure out a webinar funnel. But how many can pull off a virtual summit or replace an in-person event with an online conference? Our guest, Liam Austin, is the co-founder of Entrepreneurs HQ where they teach a masterclass in virtual summits and partner with entrepreneurs and thought leaders to build digital conferences. But can you really sell $1 Million from an online summit? Let's find out. https://entrepreneurshq.com/virtual-summit/ https://milliondollarvirtualsummit.com https://virtualsummitclass.com Digital Marketing Masters: https://hookseo.com/podcast

From door to door sales to suing the government to one of the top-rated political satire podcasts, and even running for President of the United States, Mark Whitney has the experience to help your company take your sales to the next level, and has an amazing story to tell. We also cover some of the difficult decisions facing businesses right now. Grab some popcorn and turn up the volume for Mark Whitney. Mark Whitney Website: https://www.markwhitney.com/ Digital Marketing Masters: https://hookseo.com/podcast

Today's guest is Jeff Mendelson, founder of Effectivo.Social, a full-service digital marketing agency and is the host of the One Big Tip Podcast. He is a world traveler and knows all the tricks to work from anywhere! Effectivo.social: https://effectivo.social/ Digital Marketing Masters: hookseo.com/podcast

How to think about your business as an essential service and how will you serve World 2.0. It's time to think about what's going to happen after the shake-up of Coronavirus. Phil Pelucha from Billionaires in Boxers wants to help you do whatever you want from wherever you want. In every crisis, there are winners and losers, and we want to help you be one of the winners. Phil on Twitter: https://twitter.com/PhilPelucha Life TV Africa: https://www.facebook.com/LIFETVAfrica/ Digital Marketing Masters: https://hookseo.com/podcast

Leadership is more important now than ever. We talk with Adam Mendler, author of Lessons in Leadership, who has conducted over 300 one on one interviews with leading CEOs, founders, athletes, celebrities, influencers, generals, and admirals. He helps leaders and entrepreneurs manage what is going on, from the uncertainty due to crisis, to the major changes coming up in a post-pandemic economy. https://www.adammendler.com https://hookseo.com/podcast

Leadership and LinkedIn are the domain of best selling author and speaker, Scott Aaron. He is a Human Connection Expert and we are talking about leadership, connection, and network marketing in the COVID age. Scott Aaron: https://www.scottaaron.net/ Facebook: https://www.facebook.com/scott.aaron.33 LinkedIn: https://linkedin.com/in/scottaaroncoach Digital Marketing Masters: https://hookseo.com/podcast

We are here to talk about growing businesses and startups, through good times and tough times, with David Schneider who founded and exited two SaaS startups and now runs a marketing agency. Shortlist.io: https://Shortlist.io Digital Marketing Masters Podcast: https://hookseo.com/podcast

The world may never be the same after the global pandemic of 2020. We have Sean Sheppard from GrowthX on the show to talk about product-market fit, pivoting in the post-pandemic, and how entrepreneurs can protect and even grow in the new economy. GrowthX: https://growthx.com/ GrowthX Academy: https://gxacademy.com/ Digital Marketing Masters: https://hookseo.com/podcast

Matt talks with Dana Lindahl about how lead gen for B2B companies has moved to LinkedIn and some ideas on how you can use LinkedIn to generate inbound business with outbound messaging and posts. Dana Lindahl: https://www.linkedin.com/in/dana-lindahl/ Legendary Leadgen: https://www.legendaryleadgen.com/ Stand out on LinkedIn: https://www.legendaryleadgen.com/how-to-stand-out-from-all-the-noise-on-linkedin/ Digital Marketing Masters: https://hookseo.com/podcast

Jesse brings us a whole handful of cost-saving measures and Matt throws in a couple of his own to help you get through the COVID Pandemic with some business continuity. Save your business to fight another day! USA SBA: https://SBA.gov Chimcare: https://www.chimcare.com/ Digital Marketing Masters: https://hookseo.com/podcast

Join Matt Rouse and Yifat Cohen as they discuss why and how to get your business streaming live now. Show your clients you are open and ready for business. Plus, a frank conversation about the non-business effects of the pandemic as well as the real story behind the lady who sued McDonald's over hot coffee. Viral Connectivity: https://viralconnectivity.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

At OEN they believe that a thriving network of entrepreneurs makes Oregon stronger. OEN helps entrepreneurs start-up and scale-up by connecting them to peers and mentors, startup funding opportunities, and hands-on training. A nonprofit, membership-driven organization with a 28-year track record, OEN is Oregon’s only organization that supports scalable startups from every industry across the state. OEN: https://oen.org Oregon Coronavirus Information: https://www.oregon4biz.com/Coronavirus-Information/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Why during the pandemic, it's more important than ever to document your processes and procedures. We all have processes in our businesses. But are yours locked away in the heads of your key employees? Establishing processes and procedures that everyone in a company can understand and follow allows you to iterate and improve on them and they are great for continuity. We talk with Adi Klevit from Business Success Consulting Group about how to become a business process hero, and how it can help in uncertain times. Business Success Consulting Group: https://www.bizsuccesscg.com Digital Marketing Masters: https://hookseo.com/podcast

Tips to save your business during the coronavirus pandemic. How you can save money on your grocery bill. What does this have to do with Public Relations? It's time to grow your business and get known for all the knowledge locked away in that business mind of yours! Josh Elledge turns digital entrepreneurs into media celebrities. Are you ready to Up Your Influence? Up My Influence: https://upmyinfluence.com Savings Angel: https://SavingsAngel.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

How is the pandemic affecting immigration? What about work visas? Travel bans? Immigration in progress? Family immigration? Let's find out with Immigration Lawyer Tahmina Watson. Website http://www.watsonimmigrationlaw.com LinkedIn https://www.linkedin.com/in/tahminawatson/ Facebook https://www.facebook.com/TahminaTalksImmigration/ Twitter https://twitter.com/tahminawatson ScaryMommy https://www.scarymommy.com/motherhood-makes-me-better-immigration-lawyer/ 2020 H1B Changes https://www.bizjournals.com/seattle/news/2020/03/15/opinion-h1b-visa-program-will-undergo-significant.html (H1b changes in 2020). H1B prep in covid-19 days: https://watsonimmigrationlaw.com/2020/03/11/h1b-application-preparations-during-covid-19-corona-virus-pandemic-times/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

The story of a family chimney sweeping business that has expanded from being a couple of chimney sweeps to a national chimney repair company. Chimcare: https://www.chimcare.com Gas Fireplace Cleaning: https://gasfireplacecleaning.com Digital Marketing Masters: https://hookseo.com/podcast

Are meetings just a waste of time? Matt talks about which ones are and which ones are productive. Digital Marketing Masters: https://hookseo.com/podcast

This week we're talking with Ross Seligman, who is a Portland Real Estate Agent and co-founder of Sphere, a new kind of CRM for Agents and Real Estate Teams. We talk about the start-up process, what Sphere is, and building a better business by design. Sphere CRM: https://www.usesphere.com/ Living Room Realty: http://www.ownitportland.com/ https://www.linkedin.com/in/rossseligman/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Fundraising for a nonprofit in the arts is in itself an art. We speak with Beth Lewis of Bag n Baggage and the Vault Theater about running two connected non-profits, the difference between community and professional theater, and how fundraising happens in the non-profit arts world. https://bagnbaggage.org/ https://bagnbaggage.org/the-vault-theater/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Today we're chatting with Elizabeth Case from Yellowdog Consulting about Email Marketing for Small Businesses and why it's important. We also talk about the Small Business Entrepreneurs Council, co-working, and her volunteer work with the Office Hours program. You don't want to miss these small business email strategies. Elizabeth Case: https://yellowdogconsulting.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Micro-Influencers have anywhere between 1,000 and 100,000 followers on social media and Shane Barker wants to introduce you to a new world of marketing. After speaking at events such as Influencer Marketing Days and the first-ever Influencer Summit in Mexico and Influencer Marketing Hub’s Influencer Marketing Conference. He’s contributed to Inc., Social Media Examiner, HuffPost, Forbes, and countless other publications, and he has been quoted in USA Today, Vice, Entrepreneur, ABC News and more. He also practices what he preaches, working with Shane, Zoe’s business ZBodyFitness went from $400,000 to $1.6 million in sales in less than a year through the exclusive use of influencer marketing. And we talk about where the world of content marketing is headed. Shane Barker: https://shanebarker.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Join us in a spirited discussion with Ryan Hanley, author of Content Warfare, about starting a new service business, specifically, an independent insurance agency. We talk about marketing tactics any service business or entrepreneur can tackle, and then sidetrack into a spirited discussion about political marketing. You won't want to miss this controversial episode where the crew breaks all the rules. Rogue Risk: https://roguerisk.com Ryan Hanley: https://ryanhanley.com Youtube: https://youtube.com/ryanmhanley Podcast: https://ryanhanley.com/ryan-hanley-podcast LinkedIn: https://www.linkedin.com/in/ryanhanley Digital Marketing Masters Podcast: https://hookseo.com/podcast

With the dramatic drop in print and magazines from 2008-2018, Real Producers Portland has survived and thrived by mixing high-end experiences in business networking with their magazine geared toward the top producing real estate agents. We talk with her about the future of mixed media experiences and the future of print and marketing.

With international coworking brands like WeWork running into profitability issues, a new model is emerging in the coworking and startup space. Non-profit coworking and startup incubators. We talk with coworking expert Sara Zwicker from HillHub in Hillsboro, Oregon. And we do some trivia from the show, The Office. HillHub: https://hillhub-or.com Digital Marketing Masters: https://hookseo.com/podcast

If you want to scale your business, you need to get organized with systems and strategies that can help you grow. Allie, the Savvy Admin helps us explore ways business leaders and entrepreneurs can prepare themselves to grow beyond their time constraints. The Savvy Admin: https://thesavvyadmin.ca/ Digital Marketing Masters: https://hookseo.com/podcast

Jeremy and Matt discuss the best advice from their first 50 podcasts. We had each of them choose 5 things they learned and why they are important to you and your business! Digital Marketing Masters: https://hookseo.com/podcast

The time, they are a-changin' and 2020 is no different! Here are three things every business leader should be looking at in 2020 to grow their business and to stay competitive. Plus, a bonus fourth thing that Matt and Jeremy talk about at the end. Let's start 2020 off right! Digital Marketing Masters: https://hookseo.com/podcast

A fellow Canadian ExPat, Shelley Zavitz had just moved from Canada to the United States and was looking to start a 100% referral business knowing only 4 people in town. To compound that, she also decided she wanted to be rookie of the year at her real estate brokerage. This is an amazing business story with ups, and downs, victories, and failures. A must-listen for anyone even thinking about starting a real estate career or any new business. Digital Marketing Masters: https://hookseo.com/podcast

Marketing keeps changing and in 2020, soon be known as the "year of vision," there are some opportunities and a few things you need to watch out for. This fun holiday conversation will get you fired up for the new decade.

Carmen had the knowledge, the experience, and the passion to start her own professional walking shoe brand. We talk about Olympic Race Walking, coaching, shoe design, and how she turned her passion into a business.

Starting a podcast isn't as hard as you might think. We are chatting with podcaster Chris Morten about his consumer-facing game-geek podcast, the Indeed Podcast. We talk about how they got started and how you can get started podcasting without a huge investment in time or money.

Are you ready to get Mojo-vated? Social Selling Coach, Joe Apfelbaum, is going to help turn you go from Order Taker to Rainmaker. Joe is a LinkedIn power-user, teaching us what to do and not do when it comes to selling online and how entrepreneurs and companies are shooting themselves in the foot with bad cold outreach.

Paige joins us to help stop the carnage we see on social media and websites when it comes to design mistakes you could avoid and keep your brand looking sharp!

Over 30 million Americans are living with diabetes, 84 million people are living with prediabetes and 90% don’t even know it, and every 21 seconds someone in the U.S. is diagnosed with diabetes. We talk with Scott Friessen of the American Diabetes Association and follow his journey to becoming a diabetes education advocate and how corporate events can improve company morale, image, and health.

When Google+ started, one person led the charge to get people building their businesses live, and that person was Yifat Cohen. This was a tough lesson not to build a brand on rented property. But where do you build a brand now so you don't have that problem? And, in a rare event in podcasting, we talk about how to start growing your business online when you don't have a following. This is a powerful episode about how to take charge of your brand and how to make the shift from rented land to your own online property.

Need a lift today? Gunnar once said, "Life is short. Stop dying on hills that were never worth dying on." Learn about how finding your identity and purpose can change everything in your life and your business.

There are a lot of ways we can limit our potential. From not charging enough for our services to undervaluing ourselves, there is a lot of self-sabotage. Many times these problems can be subconscious or need a shift in mindset. Nathan Cook helps us unpack the things that are holding back many business professionals.

Black Friday and Cyber Monday are coming in the USA and there are similar sale days in other countries, such as Boxing Day sales in Canada. We discuss ideas and tactics that small businesses and online businesses can do more to combat big businesses spending a furtune on ads.

There are more than enough articles about what successful entrepreneurs and business leaders do. But what about the habits of people who are stuck and never seem to be able to get out of the rut they are in? This Halloween we discuss the scary side of growing as a person... people who aren't and why.

Jeremy and Matt chat about some next-level SEO tactics to crush the local rankings for your business. Most SEO companies aren't even using these tactics yet, so you can break away from the pack in the map-pack.

Join us with Brandon Svoboda from A Plus Bail Bonds in Washington State, talking about the world of getting people out of jail. We talk about artificial intelligence use in the world of bail bonds and the court system and what to do when your industry gets banned from advertising on google.

Being a business owner means you wear a lot of hats. If you want to save time and work on your business, you need systems. Join us as we talk with Amanda Marcott about how to get started putting together a proper system and some of the tools she uses.

Do you understand the real estate cycles? There's no "set-it and forget-it" in investment real estate, with problems such as changes in legislation, tenant issues, maintenance, etc., so how do you determine what type of investment property is right for you and your needs? Ben Ficker and Dan Hayes talk with us about building wealth and financial freedom with investment real estate. There's a lot more involved than most people think. Do you understand the total economic benefit that comes with investment properties? Do you understand the challenges? The answers will surprise you.