Digital Marketing Masters Podcast

Clarissa Burt is an internationally acclaimed award-winning media personality, producer, director, writer, author, public speaker and former supermodel and winner of the Celebrity Survivor show! With hundreds of television and film credits to her name, this Who’s Who of International and American Women brings over 35 years of entertainment industry experience in both International and American markets. In June of 2022, Clarissa was Knighted by The Royal Order of Constantin the Great and Saint Helen joining the ranks of 350 Dames worldwide. Clarissa is the Founder and CEO of In the Limelight Media, a multi-media platform consisting of TV/video, a podcast and a digital magazine. Her shows can be seen on ROKU, Amazon Fire, Apple TV, etc. and her podcast is heard on 15 different distribution platforms. Her bestselling book entitled The Self-Esteem Regime published by Roman and Littlefield published on November 11th, 2021. The audiobook was published by Recorded Books two weeks later. LinkedIn http://linkedin.com/in/clarissaburt

Let's talk about property investing, cash flow properties, and short-term rentals. Luke Andrews is a real estate entrepreneur who sells, leads, and invests. He is a best-selling author who has purchased 40 rental properties before turning 40 and has a passion for trying to change lives through real estate. 10 Mistakes Every Investor Makes Buying Their 1st Property https://10investormistakes.com https://lukeandrews.us Hook Digital Marketing Canada: https://hookdm.ca Hook SEO USA: https://hookseo.com

After a friend asked her to write for his law firm, and she successfully boosted their lead generation, Alison knew she was on to something. Alison Ver Halen is a content marketer, SEO strategist, speaker and author who followed her love of writing into a career of helping other people tell their stories. Matt and Alison chat about Content Marketing, SEO, some new and advanced SEO tips, as well as how search works, and how it is going to be affected by AI-generated content. https://avwritingservices.com/ https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ Support the show: https://rally.io/creator/BBT/

Jamie Shanks pioneered the term Social Selling, wrote the book, and has trained more than a quarter million sales professionals from organizations from Microsoft to Intel. Matt and Jamie also discuss his new SaaS product for Medium and Enterprise, Pipeline Signals. Jamie breaks down the issues with clients moving jobs, CRMs losing as much as 36% of their usable value per year, and how we can fix these issues to help fill your lead pipeline with customers you have already spent time and money developing a relationship with. https://www.linkedin.com/in/jamestshanks/ https://pipelinesignals.com/ Support the show and earn rewards: https://rally.io/creator/BBT

Former President of JWT-West and VP Marketing at Yahoo!, David now serves on the Professional Faculty at Berkeley Haas School of Business. He helps innovators of all kinds build and tell their stories. Find out how to "Get Your Startup Story Straight" with the Definitive Storytelling Framework for Innovators and Entrepreneurs. Buy the book on Amazon: https://www.amazon.com/Your-Startup-Story-Straight-Entrepreneurs/dp/1632994690 Find out more about the book: https://www.davidriemer.com/getyourstartupstorystraight

Could partnerships be the way forward when the “big three” advertisers of Google, Facebook, and Amazon are pricing your business out of the market? Matt Wool is the CEO of Acceleration Partners. Matt has overseen the day-to-day operations of the business for six years and driven the company’s growth from five employees when he joined as VP of Client Services in 2012 to over 300 employees globally today. Matt is also the co-author of the bestselling book Moving To Outcomes: Why Partnerships Are The Future of Marketing. https://www.accelerationpartners.com Get Reward for Supporting the Show: https://rally.io/creator/BBT/

Marketing for small businesses can be difficult and often effort and dollars are wasted because the key performance indicators of success are not set correctly, and vanity metrics are used to incorrectly signal “success.” How can your small business develop a process to bring in a stream of profitable leads you like to work with? Danny Decker is a serial entrepreneur and a marketing strategist, consultant, and keynote speaker. Danny started, scaled, and sold his seven-figure marketing agency in just six years–and he’s passionate about teaching small business owners how to build marketing systems that produce predictable, sustainable growth. https://www.automaticmarketingmachine.com https://facebook.com/automaticmarketingmachine Support the show and earn rewards: https://Rally.io/creator/BBT

"How We've Always Done It" with Matt Rouse & Guest Host Holly Jackson. Matt talks about his new book about, "How Apathy, Complacency, and Old Habits Are Dragging Your Business Down… And How To Fix Them" Get the Book: https://www.amazon.com/How-Weve-Always-Done-Complacency-ebook/dp/B09VYFJ6JD Support our shows and earn rewards: https://rally.io/creator/BBT/

I talk Digital Strategy with Ryan Swarie. Ryan Sawrie is an author, agency owner and marketing veteran with over a decade’s worth of experience working with brands on their digital and social media strategies. His book came out in December 2021 and is a resource for any marketer or business owner looking to get serious with their digital efforts. https://roadmap.digitalstrategysprint.com https://www.digitalstrategybook.com Build Your Digital Strategy: Every Step From A to F Paperback: https://www.amazon.com/dp/B09M547TFT Join the Web3 community: https://rally.io/creator/BBT/ Check out our discord: https://discord.gg/AFRCvbBn

How do we keep our employees? I talk about building a cohesion culture with Dr. Troy Hall. Book Title: Cohesion Culture: Proven Principles to Retain Your Top Talent Dr. Troy Hall: https://www.linkedin.com/in/drtroyhall/ Support the show: https://rally.io/creator/BBT/

Reynaldo Santana is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so. https://www.impactannex.org Support the show and get rewards with our Web3 Creator Coin: https://rally.io/creator/BBT/

Hank and Sharyn Yuloff, join us with a very unique perspective. Hank is a 35 year marketing veteran, with degrees in advertising, public relations and economics. Sharyn holds a Masters in Non-Profit management and is an online marketing and human resources expert. Yuloff Creative Marketing Solutions offers traditional and technological marketing plans, working two-on-you with owners of small companies. Several times each year they hold Small Business Breakthrough Bootcamps. They’ve authored 7 best-selling business books, have blogged on The Huffington Post and hosted almost 300 episodes of their podcast called The Marketing Checklist. https://www.HowToGetThereFaster.com https://www.PlanYourMarketing.com Support the show and get rewards: https://rally.io/creator/BBT/

Matt has a lively chat with Wendy about... taxes! Seriously, her book That's Deductible" is brilliant and a must-read for all business owners in the USA. Wendy has over 25 years of experience advising business owners on tax and cash flow strategies. Wendy brings her experience and her great sense of humor to any presentation! https://www.wendybarlin.com Check out our Web3 Creator Coin: https://rally.io/creator/BBT/

Benjamin is a Speaker and Author of multiple books. With the latest book “People Ignorant: Unlocking Success, Confidence & Influence.” Ben has a Law & Criminology degree from Australia. Ben spent 10 years helping Fortune 1000 companies apply gamification principles to their sales and communication process. And now spends his time helping people improve their sales conversations. Helping people to close deals faster and discover the hidden opportunities in our daily communication. Benjamin cycles on average 150 miles per week when he’s not designing algorithms for persuasion. https://peopleignorant.com https://behaviorsales.com Support the Show: https://rally.io/creator/BBT/

Patrick Ward is the VP, Marketing at Rootstrap, a software dev agency that helps companies like MasterClass scale people, products, and processes. He is an Amazon Best-Selling Author, accomplished public speaker & University Lecturer on AI & Tech Disruption. Title of Your Book:: "Marketing Transformation: Why Your Marketing Mindset is Holding Your Organization Back", featured in Business Leaders Edition, Vol 3. of the Amazon Best-Selling Series "Money Matters". https://www.rootstrap.com/ https://www.amazon.com/author/patrickjward Support the Show: rally.io/creator/BBT/

Levent Yildizgoren was born in Turkey, but has spent the last quarter of a century running a highly successful, professional localization service based in the UK. His book is "Good Business in any Language: How to thrive in global markets." His decades of learning about the pitfalls and prizes the export market presents are shared in this book through his LINGO model. He has helped companies to do business in more than 100 languages! https://www.yildizgoren.co.uk/ https://drive.google.com/file/d/1C5aNFoUckwNJOPwQ0Byw36AGKTNOoNoQ/view?usp=sharing Support the Show: rally.io/creator/BBT/

Matt Rouse and Holistic Business Coach, Holly Jean Jackson, dive deep into the stories and questions readers often ask about her latest book, Inspiration Contagion. Looking for raving success with your health, life, and business? And Find out about her lone hiking encounter with a bear! https://hollyjeanjackson.com/ Support the Show: rally.io/creator/BBT/

Sam George is an author and digital marketing professional who has worked on campaigns for big names like Nancy Pelosi, George Soros, and the University of Phoenix. His latest book, "I'll Get Back to You," is about why unreturned messages drive us crazy and how we can solve the problems of digital communications. https://dyscommunication.com/

Relationships: Grow Your Business field manual and Motivational Listener, both by author D. Scott Smith. https://www.dscottsmith.com/ https://www.linkedin.com/in/dscottsmith/ Support the Show: rally.io/creator/BBT/

When it comes to collaborations, we have the keys to success. Why you should collaborate and examples of how our host, Matt Rouse, and his collaboration partners, Holly Jean Jackson and D. Scott Smith are joining him to create new content, shows, and services.

Liz Wolfe is a business coach, author, and speaker who coaches entrepreneurs to get unstuck so that they can launch and grow an abundant business. She got her entrepreneurial start growing up on a sheep farm in Western Pennsylvania with her mother and two sisters. Liz says that one of her greatest accomplishments is staying married to her husband for 25 years while running a business with him. Always eager to get in front of a crowd, Liz also plays the ukulele and is half of the singing duo Ukulicious. Free Abundance Training: https://lizwolfecoaching.com/threekeys Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Andrew Armitage is the founder of award-winning digital agency A Digital and the author of the Amazon #1 best-selling book, "Holistic Website Planning; Positioning your Website at the Centre of your Digital Transformation." Matt and Andrew discuss why you need to plan your website, how most companies are failing their customers, and what processes you need in place to make a successful web presence. Client-Side Podcast: https://theclientside.show Holistic Website Planning Book: https://www.amazon.co.uk/dp/B095DDKKJ9 Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Matt speaks with two-time nationally published author and net profit acceleration business coach with can find a minimum of $50K in additional annual revenue for any business in 50 minutes. 30+ year marketing and PR specialist as well as 27x marathoner and 12-year running and fitness coach. They talk about how to stand out in your marketing, and making sure your business is remarkable in some way. They also talk about lead generation, working to find operational differentiators, and the level of service people expect in a "post-covid" business world. Growth Solutions Coaching: https://www.growthsolutionscoaching.com Feel Good Mindset: https://www.feelgoodmindset.net Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Jessy Grossman walks us through her supporting and inclusive community of female influencers and how they can help each other, work with brands, get cast for marketing spots, share and search jobs, and get access to resources and mentorship. Jessy is a long-time entrepreneur in the digital media space. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest-growing talent agencies in the country. Women In Influencer Marketing: https://www.iamwiim.com Jessy: https://www.instagram.com/iamwiim Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Jay Razzouk is a California business attorney, with over 10 years’ experience litigating across 20 states in matters involving legal compliance at Fortune 500s. He is also an adjunct professor at La Sierra University and the founder of ProSCALE Legal™ Coaching and the SecureSCALE method. Jay now helps small business owners employ legal strategies to protect their business as they scale beyond 7 & 8 figures. Is your business in jeopardy from taxation, litigation, or regulation you may not even be aware of? ProScale Legal: https://www.proscalelegal.com/scale/ FB Group: https://www.facebook.com/groups/3624809284238828 Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Paul is a global authority on corporate storytelling having combined his storytelling knowledge and experience from the film and TV industry with his sales and marketing expertise and know-how from his corporate work. He is the author of Rule the World: Master the Power of Storytelling to Inspire, Influence and Succeed and regularly gives public and corporate seminars and conducts live and virtual training programs on storytelling around the world. He has shared his insights on numerous podcasts and various publications including Entrepreneur. Paul is an RTS award-winning producer, is a member of PACT, the RTS and is a founding member and sits on the board of the Producer’s Collective. Paul Furlong: https://www.linkedin.com/in/paulfurlongopus/ Opus Media: https://weareopusmedia.com Rule The World Podcast: https://anchor.fm/ruletheworld Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Julia and matt talk about modern marketing, crisis management, and other marketing-related problems facing companies in 2021 and beyond. Vision Advertising: https://vision-advertising.com Julia on IG: https://instagram.com/juliarivka Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Matt talks with Davron Karimov from Fundhunt.co about YouTube marketing and easing access to commercial lending for businesses. Fund Hunt: https://fundhunt.co Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Matthew Post is the co-founder of SEM Dynamics and has dedicated over two decades to building and optimizing websites. Matt has produced and marketed online casinos, B2B companies, and an array of websites. He worked in-house for a high-volume personal injury law firm in Los Angeles and helped generate over six figures in revenue monthly. His expertise covers both the development and growth of digital properties. SEM Dynamics: https://semdynamics.com Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Drew is a restructuring and turnaround specialist for small and medium business owners. He is an author of 14 books and helps to scale revenue and competition-proof companies. Matt and Drew discuss the Business Killers - 12 Obstacles to overcome or avoid for a successful and thriving business. Facebook - https://www.facebook.com/drewstevensphd Linkedin - https://www.linkedin.com/in/drewstevens/ YouTube - https://www.youtube.com/channel/UC4KS8BH0iq_h-5GA5klvPcw Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Executive & Career Coach, Terry Boyle McDougall, helps high-achieving professionals remove obstacles that keep them stuck so they can enjoy more success and satisfaction in their lives and careers. She is the author of Winning the Game of Work: Career Happiness and Success on Your Own Terms and is the host of the Marketing Mambo podcast. Matt and Terry get sidetracked a bit and talk about the modern version of "Keeping Up With The Joneses" and how that device you have within arm's reach 24/7 could be changing how you live and work. LinkedIn: https://www.linkedin.com/in/terrybmcdougall Facebook: https://www.facebook.com/terrybmcdougall Digital Marketing Masters Podcast: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Matt chats with Jyotsna, who is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach. She helps experts to build a super-profitable author funnel with the help of their book. Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing. If you haven't started your book project yet : https://www.happyselfpublishing.com/impact/ If you have finished your manuscript: https://www.happyselfpublishing.com/publish/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

On our 200th episode, Matt introduces us to the Business Builder Throwdown. https://www.businessbuilderthrowdown.com

Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots, and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades of experience, hundreds of millions of views, and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."

Marketing isn't just marketing anymore... and what's wrong with modern marketing? Let's find out with Gee Ranasinha. For the past 14 years, Gee has been CEO of KEXINO, an award-winning marketing agency specializing in helping startups and small businesses around the world deploy next-generation marketing within - and across - their organizations. A Fellow of the Chartered Institute Of Marketing, Gee is also a Visiting Professor at a well-known European business school, lecturing to final-year MBA students on Marketing and Behavioral Economics. Originally from London, today Gee lives with his family in Strasbourg, France. Kexino: https://kexino.com Gee Ranasinha: https://linkedin.com/in/ranasinha Digital Marketing Masters Podcast: https://hookseo.com/podcast

Dr. Morissa Schwartz is the owner of Dr. Rissy Writing and Marketing and GenZ Publishing, and she has been an entrepreneur since she was in high school. Matt and Dr. Rissy chat about how good writing can be the difference between getting noticed online and getting nowhere. https://www.drrissyswriting.com/ https://www.genzpublishing.org/ https://morissaschwartz.com/

Two Canadian business owners and parents chat about success and failure strategies in Influencer Marketing for products and services. Sophia Noreen wears many hats, from being a mom, working as a clinic manager to the owner of a product-based business that landed in Walmart. She loves to share her knowledge regarding all things including how to manage it all in her podcast Boss It Podcast. Boss-It Podcast: https://podcasts.apple.com/ca/podcast/boss-it-podcast/id1528646396 Free Influencer Marketing training: https://boss-it-club.mykajabi.com/ Instagram: https://www.instagram.com/bossitclub/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

After selling digital products since the 90's, Tom is on a mission to help you drop your "real job" and stop commuting and start making money online. Matt and Tom chat about how to get started, some information industry tricks, speaking engagements, Facebook and Google Ads, Kindle, Audible, as well as his upcoming documentary, American Entrepreneur. Screw The Commute: https://www.ScrewTheCommute.com/automatefree American Entrepreneur: https://www.Facebook.com/AmericanEntrepreneurFilm Great Internet Marketing: https://www.GreatInternetMarketingTraining.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

Wendy MacKenzie Pease is the owner and president of Rapport International, a metro-west Boston translation and interpretation services company specializing in marketing, legal, and medical/life sciences translation. Matt and Wendy discuss ways to translate your domestic strategies into international sales and profits. Wendy Pease: https:www.wendypease.com Rapport Translations: https:www.rapporttranslations.com https://linktr.ee/wendypease Digital Marketing Masters Podcast: https://hookseo.com/podcast

Matt chats with MarTech expert, CXL instructor, award-winning entrepreneur, speaker, and United States Ambassador of Entrepreneurship, Dan McGaw. They also chat about Peep Laja, Oli Gardner, and an unconfirmed story about Rand Fishkin. Build Cool Stuff: https://mcgaw.io/build-cool-shit-book/#gs.17smm1 LinkedIn: https://www.linkedin.com/in/danielmcgaw/ McGaw: http://McGaw.io Digital Marketing Masters Podcast: https://hookseo.com/podcast

Shaahin Cheyene is an award-winning entrepreneur, writer, and filmmaker based in Los Angeles, California. He is the CEO and Chairman of Accelerated Intelligence. He is also the "King of the Thrill Pill Cult" with his book "Billion." He manages the selling of his products and helps other Brand Owners to scale their online sales in Amazon and other marketplaces. Shaahin Cheyennecom/: https://www.shaahincheyenne.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Don't know what articles on your website will drive traffic with purchase intent? I speak with Greg Digneo about this and his eight content frameworks that will help you grow your business with organic and social media traffic. Content Guppy: https://contentguppy.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Kay and Matt chat about the Uncensored Society, a coaching program for driven entrepreneurs looking to level up, as well as past and future business predications and ways business owners can break the cycle of stagnation in their businesses. Web: www.uncensoredsociety.com FB: https://www.facebook.com/kalpna.suthar.5 Clubhouse: https://www.joinclubhouse.com/@kaysuthar Digital Marketing Masters Podcast: https://hookseo.com/podcast

Matt is excited to interview the hosts of one his favorite online shows and podcasts, from Social Media Lab, Scott Ayres. Scott Ayres is the Content Scientist at the Social Media Lab, powered by Agorapulse, where he busts the myths, rumors & stories of social media marketing with SCIENCE! Agora Pulse: https://www.agorapulse.com Digital Marketing MAsters Podcast: https://hookseo.com/podcast

If you are going to sell your business someday, or want to be ready in case you have to, you will want to structure it to keep as much of the money as you can. I talk with Marvin Storm about how to sell for more, keep more of the value generated by the business, and when you should start planning for a sale.

Matt and James talk about how typing marketing tactics together, to bring people to a marketing hub can improve how all the parts function. Where is the hub? Find out. James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services. Inn8ly: https://inn8ly.com/digital-marketing-for-small-business/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Find out the top three problems small law firms and most small businesses face when trying to grow their business with Coach and Attorney, Allison C. Williams. Allison Williams owns Williams Law Group, a multi-million dollar law firm specializing in matrimonial and family law, with an emphasis on complex Child Welfare matters which she scaled by 856% in four years. Masterclass: https://lawfirmmentor.net/masterclass Prospects to Yes: https://lawfirmmentor.net/getting-prospects-to-yes Digital Marketing Masters Podcast: https://hookseo.com/podcast

Matt chats with Swire Ho #thepromoguy, who is a promotional product consultant at Garuda Promo and Branding Solutions. Our conversation is around why SWAG is a bad word, and using promotional products for valuable customer retention. Why it's "cheaper" and more profitable to retain a current customer than to acquire a new one as well a which products and campaigns have worked for a customer retention programs? https://www.garudapromo.com/custom-corporate-kits-gift-boxes/ Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9 Facebook: http://facebook.com/garudapromo​​ Digital Marketing Masters Podcast: https://hookseo.com/podcast

It's like QVC or the Shopping Channel meets YouTube. Amazon Live Video is breaking influencers out of their YouTube, Tik Tok, Twitch, and Instagram Bubbles and bringing them into the Amazon ecosystem. Do you sell products on Amazon? Maybe it's time you connected with an Amazon Live Video Influencer. Are you an Influencer? Maybe it's time to monetize that following with Amazon Live Video. Let's find out how it's done.

Matt and Tobin chat about the idea of a continuous marketing strategy and his book, Ride The Tornado. Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, Tobin’s earned an industry reputation for taking the mystery out of marketing with clear strategies that earn real results https://ridethetornado.com https://thenewnorth.com The Book: https://www.amazon.com/Ride-Tornado-Continuously-Marketing-Strategy/dp/1736061003 Digital Marketing Masters Podcast: https://hookseo.com/podcast