Digital Marketing Masters Podcast

How does voice search change SEO? Could you have voice search on your website? Matt and Steve use their voices to chat about voice search. Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and eCommerce search engine optimization and paid search advertising. https://www.wiideman.com/ https://academyofsearch.com/

Matt and Sean speak about storytelling, public speaking, and why it's vital that we are able to clearly and emotionally convey ideas. Sean Tyler Foley (Tyler) is the author of the #1 best-selling book The Power to Speak Naked and can help you confidently take the stage and tell your story. Speak Naked Book: https://www.barnesandnoble.com/w/the-power-to-speak-naked-sean-tyler-foley/1138485487 The Method: https://themethod.seantylerfoley.com/ Sean on FB: https://www.facebook.com/SeanTylerFoleyYYC/ Digital Marketing Masters: https://hookseo.com/podcast

Kevin Urrutia is the co-founder of New York-based Voy Media who specializes in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team is usually half on-site and half around the world. During the lockdown, they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build, launch, grow and scale a successful online business. Website: https://voymedia.com/ Case Studies: https://voymedia.com/case-studies/ Twitter: https://twitter.com/danest Digital Marketing Masters Podcast: https://hookseo.com/podcast

Matt and Mercer, as he is known, talk about how to measure customer journeys with tools like Google Tag Manager, Analytics, and Microsoft Clarity, as well as tactics like conversion rate optimization and user recording. We also talk a little about baby chickens... Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. Measurement Marketing: https://MeasurementMarketing.io LinkedIn: https://measurementmarketing.io/linkedin Twitter: https://measurementmarketing.io/twitter Digital Marketing Masters Podcast: https://hookseo.com/podcast

Why do people overcomplicate marketing? It doesn't have to be that way. Today Matt talks with Tim Fitzpatrick who is an entrepreneur and business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. The company grew an average of 60% a year before being acquired in 2005. Tim on LinkedIn: https://www.linkedin.com/in/timpfitzpatrick Rialto Marketing: https://www.rialtomarketing.com/digital-marketing-masters/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Matt chats with Neel who runs a fully remote local business and teaches others how to do the same. Five years ago Neel had an idea: local businesses don't need to be managed locally! He turned this idea into reality with MaidThis® & MaidThis® Franchise, which helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings. They’ve generated millions in revenue while having a fully remote team, and Neel is now on a mission to help others achieve the same. Maid This: https://maidthis.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

Matt talks with Ash Taylor about his lessons learned from failures and challenges, through his life and career, and how these apply to the business owners that he now coaches. Ash Taylor is a husband, father, friend, professional business coach and motivational speaker. After a successful career as an LTA tennis coach and owner of an award-winning business, he is now a celebrated business coach. The Business Clubhouse: https://www.thebusinessclubhouse.co.uk Hitting the Wall: https://www.hittingthewallbook.co.uk Digital Marketing Masters Podcast: https://hookseo.com/podcast

Anthony leads Speedwork Social and is a top LinkedIn Ads expert. If you haven't used LinkedIn Ads and you're in B2B, listen up for tips and tricks he's learned by driving over 265,000 B2B sales opportunities. LinkedIn Ad Guide: https://speedworksocial.com/guide/ Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press releases. Mickie's service provides small businesses with a press release service they can actually afford, giving them access to the media and to a national newswire — all with a personal touch. eReleases: https://www.ereleases.com The PR Plan: https://www.ereleases.com/plan/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Matt has a frank food discussion with Author, Producer, and Foodie, David Page about the state of the American food industry and his new book, Food Americana. Two-time Emmy winner David Page changed the world of food television by creating, developing, and executive-producing the groundbreaking show Diners, Drive-Ins and Dives. Before that, as a network news producer based in London, Frankfurt, and Budapest, he traveled Europe, Africa, and the Middle East doing two things:― covering some of the biggest stories in the world and developing a passion for some of the world’s most incredible food. Page walked through Checkpoint Charlie into East Berlin the night the Berlin wall opened, but his favorite memory of the eastern side before reunification remains the weisswurst sold under the S-Bahn elevated train. He was first served couscous by Moammar Khaddafy’s kitchen staff while waiting in a tent to interview the dictator in Libya. Blood oranges at a three o’clock breakfast with Yasser Arafat. Wild boar prosciutto in Rome. Bouillabaisse in Marseille. Cheese pies in Tbilisi. Venison in Salzburg. Nonstop caviar in Moscow. He even managed to slip a few food features in between the headline stories, such as a profile of Germany’s leading food critic, which turned out not to be the oxymoron one might assume. Once back in the states, Page has pursued his passion both personally and professionally. Show-producing Good Morning America, he was involved in a substantial amount of food coverage, including cooking segments by Emeril Lagasse. Creating Diners, Drive-Ins and Dives and hands-on producing its first eleven seasons took him deep into the world of American food—its vast variations, its history, its evolution, and especially the dedicated cooks and 212 Food Americana chefs keeping it vibrant. His next series, the syndicated Beer Geeks, dove deep into the intersection of great beer and great food. It is those experiences, that education, and the discovery of little-known stories and facts that led Page to dig even deeper and tie the strands together in Food Americana. Food Americana on Amazon: https://amzn.to/33ceuUF Digital Marketing Masters Podcast: https://hookseo.com/podcast

Ashley Lin, the 17-year-old rising star entrepreneur from Vancouver, Washington, and published author of her first book, Youth Organizer: Cultivating More Powerful Digital-First Communities. Where are the online communities forming where young people hang out? How does online community building start? What's the state of social media and youth in 2021? What matters to today's youth? Find out. The book on Indigogo: https://igg.me/at/n3rk7xNFV3U/x/26391299#/ Linkedin Ashley Lin: https://www.linkedin.com/in/ashleyylin/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Customer Love is the most important objective for business success and marketing technology is a critical component of it. I am joined by Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance and founder of The Digital Transformation Agency and Innovation Loft. Love your customers - but use tech to scale the love. Link to the Winning Digital Customers Amazon Page: https://wdc.ht/amazon Winning Digital Customers Website: https://WinningDigitalCustomers.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

Will Laurenson is a Customer Value Optimisation specialist, helping brands acquire more higher-value customers. CRO or Conversion Rate Optimization is the new trend in eCommerce and with good season. It's making people more money every day. We also talk about why a focus on customer value is important. Will Will give you the will to use CRO? Customers Who Click https://www.customerswhoclick.com CWC Podcast https://www.customerswhoclick.com/customers-who-click-podcast/ Digital Marketing Masters Podcast https://hookseo.com/podcast

Kathleen drops an amazing eCommerce knowledge-bomb on the show today that could be costing you a fortune if you sell online. Kathleen is the VP of Marketing at clean.io, a digital engagement security platform that helps marketers take control of the way businesses interact with their users online. She's also the host of the long-running Inbound Success Podcast.

Tony is a 30+ year Entrepreneur who has fueled his passion for helping others with his newest company ADA Comply Guy where he helps businesses attract more customers using Assistive Technology. His mission is to help make the Internet Accessible to people of ALL Abilities. We chat about the new ADA Regulations for business websites and how you can capitalize on them while providing a better experience for your customers. https://www.adacomplyguy.com https://www.facebook.com/Tony.ADAComplyGuy https://www.instagram.com/adacomplyguy/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Join me for a memorable show with U.S. Memory Champion, Chester Santos, a.k.a. “The International Man of Memory,” who is the world’s leading memory skills expert. We talk about reasons for improving memory skills in your business, and Matt gets tested with a tactic to remember some random words. Will he meet the challenge? Find out.

When it comes to social media for business, especially for the B2B (business to business), there are a lot of "vanity metrics" pushed around. But all that really matters is if you are achieving your business goals.

What types of products work well for direct to consumer or B2C eCommerce? What influences purchases? How are discounts used to encourage email list growth? Let's find out with David Stellato from DFOglobal.

A short but enlightening tale from what started as a normal trip to the grocery store.

Today we talk about the Social Teams 100 list by Planable, and what it takes to run a social media team in 2021. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Planable: https://planable.io/ Xenia: https://www.linkedin.com/in/xeniamuntean/ Social Teams 100: https://planable.io/social-teams-100/

Nicholas Prouten uses his years of crypto experience to teach how investors can buy real-life, physical assets like gold and silver, but through a system tokenized with the blockchain. This isn't NFTs or Bitcoin, it's all about using blockchain to prove you own a real thing, not just a digital kitty or a tweet from Elon Musk.

Jeff Hahn is a crisis communication expert with 30 years of experience in communications and public relations. He was raised on an Iowa farm, enlisted in the U.S. Air Force, graduated from UTSA, and then spent 30 years working in some impressive roles, learning PR and crisis communications. Today, Jeff is the owner and principal of TexHahn Media, an Austin-based family of 4 distinct brands. He concentrates on reputation protection and restoration for his clients. Breaking Bad News: https://breakingbadnewsbook.com Hahn PR: https://hahnpublic.com Apron Food PR: https://apronfoodpr.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

In this hillarious episode, Matt and Aleya joke about the worst mistakes they see repeatedly without rhyme or reason in online marketing and websites. Matt's guest, Aleya Harris, CPCE is an award-winning marketer and former chef and catering company owner. She is the owner of Flourish Marketing, an agency that provides marketing education, strategy, and tools to help wedding and creative professionals get and keep a consistent stream of clients. They try to chat about Marketing for events such as weddings or in-person events that have gone virtual recently but they spend most of the time joking around. Still worth it. https://www.flourishmarketing.co/freebies https://www.thesocialmediapantry.com https://www.instagram.com/aleyaharris Free Courses and Downloables: https://hookseo.com/training

Who doesn't like paying less tax? It's time to stick it to the man with Greg Reed and how tax planning and better books (and some legal tactics) can help you claw back more from the tax-man. Smartbooks: https://www.SmartBooks.com Have a Virtual Coffee with Greg: https://calendly.com/gregoryreed/virtualcoffee Digital Marketing Masters Podcast: https://hookseo.com/podcast

Sound influences us in many ways. It can set the mood, product emotion, trigger memories, and communicate more than just the words on a page. Matt speaks with Jodi Krangle about leveraging sound in your marketing like the pros. Voiceover And Vocals: https://www.voiceoversandvocals.com Audio Branding Podcast: https://www.audiobrandingpodcast.com 5 Tips For Intentional Audio Strategy: https://voiceoversandvocals.com/audio-branding-strategy/ Digital Marketing Masters Podcast: https://hookseo.com/podcast Your Host, Matt Rouse: https://matthewrouse.com

How B2B marketers can use podcasts in their overall marketing strategies to create a cohesive, relevant, and engaging customer experience and drive revenue. After 15 years in B2B marketing, Lindsay left her role as a marketing leader at a global SaaS enterprise to start Casted, the first Amplified Marketing Platform - and the ONLY podcasting solution for B2B Marketers. Casted: https://Casted.us Casted Podcast: https://Podcast.casted.us Casted Lookbook: https://Casted.us/lookbook Digital Marketing Masters Podcast: https://hookseo.com/podcast

Today we're talking B2B sales with Dan Englander, but it also can help with your direct-to-consumer outreach campaigns. Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Sales Schema: https://www.salesschema.com Dan on Linkedin: https://www.linkedin.com/in/danenglander/ Sales Schema FB: https://www.facebook.com/salesschema Digital Marketing Masters Podcast: https://hookseo.com/podcast

Growing revenue, increasing sales, better workplaces, happier clients, happier employees, Matt and Doug Brown tackle it all in this amazing episode.

Nikhil Aitharaju from Topic SEO is our guest today and we discuss the issues with doing SEO at scale for your small business, Artificial Intelligence in SEO, and more. List to this show, shows, episode, episodes, podcast, podcastor, podcasting...

Before you start a podcast, you need to answer these five important questions. Matt chats with our very own editor, Daniel Craig from Silent Outburst Productions. Before you start a podcast, listen to this show. Podcast Mastery Course: https;//courses.hookdm.com/store

Think you're safe from hackers or corporate espionage? Think again. Todd Kane and Matt chat about the horrors of Internet Security for everyone from freelancers to giant corporations. Todd Kane is the founder of Evolved Management Consulting. He helps managed IT companies increase profit and decrease stress. But when it comes to Internet Security, we've seen it all. Evolved Management Consulting: https://www.evolvedmgmt.com/ Digital Marketing Masters Podcast : https://hookseo.com/podcast

Ed Zitron is the CEO of EZPR, a Media Relations company based in San Francisco, Boston, and Portland. He’s written a book called This Is How You Pitch and was named one of Business Insider’s Top 10 PR people in tech, as well as one of Adweek’s 30 under 30. Matt and Ed have a spirited conversation about the state of PR pitching in the world today.

Angel RIBO, known as The CEO Confidant, is an Influencer, International TV Host, Public Speaker, CEO Consultant, Board Member, and Philanthropist. Angel is based in Texas, and early in 2017, he launched his International Foundation, Wisdom for Kids, and he has helped more than 1000 Underprivileged Kids in Latin America become Entrepreneurs using their Local Resources. The CEO Confident: https://linkfol.io/theceoconfidant Digital Marketing Masters Podcast: https://hookseo.com/podcast Hook Digital Marketing Canada: https://hookdm.ca/podcast

Devin Schumacher is a serial entrepreneur and the Co-Founder of SERP, a business growth consultancy, and the parent company to numerous sub-brands built specifically to help hyper-specific segments of businesses. Serp Co: https://serp.co Serp Dental https://serpdental.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

Tracy Lamourie is the Founder and Managing Director of Lamourie Media and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations.

Christina Rivera is an author, speaker, consultant, and internet radio show host of Savvy Business, Life Unscripted, and has over twenty-five years of experience in corporate accounting. Since the conception of Savvy Business, in 2012, she has interviewed over 1000 businesses, foremost experts, and successful individuals of walks of life.

Matt chats with Vanessa Zamy about starting a purpose-driven side-business even if you have a demanding 9 to 5.

What's coming in 2021? What can businesses do now? How can we prepare for what is coming? Matt and Eric take some educated guesses. Five Echelon https://fiveechelon.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

Multiple startup builder and lawyer, Devin Miller, teaches us about protecting your business and content with trademarks. Law With Miller: https://lawwithmiller.com Meet Devin: https://meetdevin.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

Roy is a brand & marketing expert with 10+ years of experience in digital marketing and design. He worked for several large corporations such as; Vistaprint, and Malaysia Airlines. Currently, he is building DotYeti.com an unlimited design service. Some of the companies that he has helped were: TikTok, WeTV Tencent, UnionBank, JinkoSolar, Systemiq, Wonderlic and KakoaTalk. Dot Yeti: https://www.dotyeti.com

It's all about community. Today Matt talks with Ben who is the founder of the largest and fastest-growing communities for digital project managers. The Digital Project Manager.com with 500k + visits/month, 30k subscribers, and 4k members.

Learn to make ROI-driven podcasts that make meaningful connections with your listeners with Roger Nairn from JAR Audio. Jar Audio: https://www.jaraudio.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Yakov Feiglin is an Amazon PPC expert with more than five years of experience currently overseeing $200,000+ per month in PPC spend. If you want to launch a product on Amazon, don't do it until you listen to this.

Phil Pelucha from Billionaires in Boxers joins Matt on the podcast after the inspiring predictions and insights from their previous show, World 2.0 - they bring you World 2.1 for 2021. What does a vaccination-delivery, COVID pandemic business world look like?

Matt recaps 2020 for the Digital Marketing Masters Podcast and thanks you for listening.

Matt speaks with Belle Niba, Executive Director of African Ubora and founder of African Vibes. They talk about the importance of capacity and follow up for marketing, a little bit about the future of tech in Africa, as well as one thing entrepreneurs need to do going into 2021. African Ubora: https://africanubora.com/ African Vibes: https://www.africanvibes.com/ Belle Niba: https://www.belleniba.com/about/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

A merry holiday solo-episode from your host, Matt Rouse, talking about corporate email communications and the company that had the worst corporate email of 2020! Happy Holidays from the whole Digital Marketing Masters team who are currently off work for the holidays.

Matt speaks with Master Coach of Coaches, Maxwell Nee, about taking their coaching business online and how they have been able to see explosive company growth for their brand and expand the number of people they can help grow. High Performing Coach: https://highperforming.coach/freeworkshop Digital Marketing Masters Podcast: https://hookseo.com/podcast

Matt talks business with Sarah St John who is an entrepreneur, podcaster, online course creator, and author and the podcast host of “Frugalpreneur: Building a Business on a Bootstrapped Budget” Sarah St John: https://www.thesarahstjohn.com/free Frugalpreneur: https://www.thesarahstjohn.com/podcast/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Kate Walling is an executive marketing consultant and entrepreneur based in Silicon Valley with more than 15 years of experience building dynamic marketing teams. Kate helps funded companies blitz-scale for hyper-growth. Traction Hero: https://www.tractionhero.com Kate Walling: https://twitter.com/katewalling Digital Marketing Masters Podcast: https://hookseo.com/podcast