ClickFunnels Radio

Welcome back to Clickfunnels Radio! On this episode Dave talks about some of the "behind the scenes" of what happened leading up to and during the Clickfunnels birthday launch. Here are some things he talks about: Russell's "hook, story, offer" video that caused a viral reaction on social media The problems and crashes that happened during the facebook live With a team as big as Clickfunnels, problems will happen, but the show must go on! So listen in to hear about the crazy story behind the Clickfunnels birthday launch.

On this episode Dave talks about some of the big changes that are going to be happening to the Funnel Hacker Radio podcast. The biggest change being the name going back to Clickfunnels Radio. Here are some things he talks about: The reasons why the name was changed in the first place, and why it's now changing back How the format of personal stories and advice will be mixed with expert "dream 100" interviews How the advertising strategies will change And a real failure story to help you avoid making the same mistakes in your business So listen in to hear how about all the new and exciting changes that are in store for this podcast!

On this episode Dave talks about failure and the people who will point out every time something goes wrong. They don't understand what you are going through, and they are not willing to make the effort that you are to be successful. Here are some things he talks about: People will mock you for trying and failing, but at least you're trying! They say "that won't work" without giving an alternative Imaging if everything worked right in your business; it's worth it to keep trying You're just one funnel away! So listen in to hear how you need to ignore those who mock you for failing, and keep on trying because the rewards will be worth it!

On this episode Dave interviews John Ruhlin about the power of giving gifts. They discuss being radically generous in your business relationships and how giving gifts can possibly generate connections that you didn't even know were possible. Here are some things they talk about: Give gifts based on the value of the relationship you have with that person Follow the correct recipe for a great gift Return on relationship, treating people right can advance your business relationships It's the thoughtful thought that counts… A gift card won't cut it Let your actions speak louder than your words Instead of putting your logo on your gift, personalize it for the individual The "long game" could take decades How to create a "gift plan" So listen in to hear how you can use "Giftology" to enhance your business relationships.

On this episode Dave talks all about the importance of publishing content, specifically a podcast. He has been publishing this podcast for 370 episodes now, and here are some of the things he's learned along the way: The Importance of a good title for each episode How you should ask for subscribers, it is the fastest way to grow How you need to find your own voice, and then document the journey New ideas on how to grow even bigger! So listen in to hear Dave's advice on how and why you should start a podcast and share some of the strategies he's learned over the years publishing his podcast.

On this episode Dave interviews Gabe Schillinger about his journey to success selling his music beats online with Clickfunnels. Here are some things they talk about: How Gabe struggled before he discovered Clickfunnels, but quickly became successful after he started using it. How he was able to restructure the "perfect webinar" to fit his very specific niche Why had to raise the price of his highest membership tier So listen in to hear how it is possible to turn a small niche into a million dollar business.

On this episode Dave talks about his recent experience signing up for the Apple credit card. He noticed some techniques about be process and wants to share with you how it could be important to your relationship with your customers. Here are some things he talks about on this episode: Apple knows their customer avatar well and their products reflect that People care about your packaging; represent yourself with style If you can increase the emotional excitement of their purchase, it strengthens your bond with the customer So listen in to hear how you should present your physical products to your customers to strengthen your bond so they will keep coming back for more!

On this episode Dave shares a funny clip from a video that he likes. It shows how sometimes we might have an obvious problem but rather than address it directly, we try to ignore it and blame something else. Here are some things he talks about: If you know what you're supposed to be doing, but you're not doing it, stop and just do it Read the DotCom Secrets and Expert Secrets books, then take the "30 Day Challenge" Publish something every day for 100 days straight If you get stuck on something, hire a coach So listen in to hear Dave's advice on what steps you need to take to continue on your path to success in your business.

On this episode Dave talks about the importance of taking some time to think about what is the most important thing that you should be doing with your time. Here are some of the things he talks about: How Russell Brunson takes the time to think about the content for his books How Steve Jobs took the time to understand simplification Taking time to ponder scripture so you know what questions to ask God So listen in to hear how you need to break up your busy schedule of constantly working and just take some time to sit and think. Discover the questions that are going to help your business the most.

On this episode Dave talks about some of the lessons he learned while spending an evening with Tony Robbins, Dean Graziosi, and Russell Brunson. Here are some of the things he learned: No matter how big and famous you get, stay humble Dig your well before you are thirsty Provide a massive amount of value without expecting anything in return Go above and beyond Spend your valuable time with "A players" Engage in quality "one-on-one" time with people So listen in to hear some of the awesome advice and lessons that Dave was able to learn from some of the top business leaders in the world.

On this episode Dave talks about the importance of putting in the work to achieve your goals. For example: you can't have the title of being a published author without going through the process of writing a book. Here are some of the things he talks about: He wants to be a good piano player, but he doesn't have to time or discipline to put in the required work Are you willing to do the verb that is associated with the noun that you want? It takes way less energy to keep a ball in motion and way more energy to start a ball rolling So listen in to hear some advice on how you can accomplish your business goals by taking action and doing the verbs you need to do to get the nouns that you want.

On this episode Dave interviews Brandon Poulin about his success and some of the tips that he uses to effectively scale his business. Here are some of the things they talk about: How to identify who your leaders are (they will let you know) Give them some freedom to do things their way, but keep them accountable Metric based leadership (letting the numbers show where things are working or not) How to know when to scale How to transition into a leadership/ceo role How to survey your customers so that you know how to serve them better So listen in to hear some expert advice on things you should know when you are growing your business.

On this episode Dave talks about the concept of a "rite of passage", which is basically an event or a task that someone must go through to gain knowledge and experience. Here are some of the things he talks about: How is own processes of losing almost everything prepared him to be a better entrepreneur You may not be doing your dream right now, but doing what you are doing right now, may allow you to get to your dream There is a light at the end of the tunnel, and it's not a train! So listen in to hear how you should not be afraid of your own rite of passage and appreciate that it is just going to make your stronger and better in time.

On this episode Dave interviews Daxy Perez about what he has found to be the foundation of a successful podcast. Here are some of the things you'll learn on today's episode: Regret is worse than failure Understanding who you are, how you are unique Understanding your market Knowing your avatar (your ideal listener) Knowing your unique message Make the biggest boulder you can throw (so it has a big impact) Train your listeners to take an action Re-purpose your content (start with video if possible) So listen in to hear some tips and advice on what you can do to have a successful podcast.

On this episode Dave talks about some of the disadvantages of being in first place. You may be there first, but everyone behind you has the ability to learn from your mistakes. Here are some of the things he talks about. His regret over having one of the first homes built in his neighborhood How Clickfunnels benefited from looking at competitors products that came before How Apple looked at all the shortcomings of everything that came before it to develop the iPhone So listen in to hear Dave explain why it might be better to be second place in business and why you should keep an eye on what your competitors are doing wrong as well as what they are doing right.

On this episode Dave talks about some of the lessons he learned by watching Kevin O'Leary at a recent event. Here are some of the things that he talks about: Time is your most valuable resource! You can't buy more time. Be in control of your state. Stay calm and stay positive Take time for people. Treat them with respect. So listen in to hear all the lessons that Dave picked up, just by observing Kevin and seeing how he handles his time, attitude, and personality.

On this episode Dave interviews Anthony Truck about different aspects of your identity and what you can do to shift from where you are to where you want to be. He compares it a vehicle that needs to shift gears when it starts working harder than it can handle. We need to make a shift in our identity to be able to move to a higher gear. Here are some things you'll hear about in this episode: How your ego can be an obstacle that holds you back from trying new things How your programming might be bad and why you should update it Why we need to set uncomfortable goals to help us get out of our comfort zones And why you need to "own your shit" So listen in to hear Anthony and Dave talk about income identity and share some advice on how to achieve your goals.

On this episode Dave interviews Alex Hormozi about his concept for a hybrid sales strategy. Instead of just selling offline or online, Alex is combining both ways and benefiting from all the positive aspects and none of the negative. Here are some of the things you'll hear about on this episode: Why it is so important to learn how to market and sale Knowing your "plan B" helps you tackle your irrational fears Why failure is actually just a part of your story and why you shouldn't fear it How either you are growing or your business is growing And how to take 100% responsibility for the skill sets that you lack So listen in to hear all the valuable information and advice that Dave and Alex share and find out how hybrid sales could help your business.

On this episode, Dave talks about the importance of going all in on your goals and dreams and how he likens it to "committing like a pig". Here are some things you'll hear on this episode: How his son Christian is committing to serve a mission for his church for two years Quitting your job and committing to something else if it's the right thing for you But don't quit unless you have a savings safety net first and your significant other is on-board with your decision! So listen in to hear what it means to "commit like a pig" and follow your dreams relentlessly.

On this episode Dave talks about the importance of knowing your numbers. How it is not only important to know how much money it costs you to acquire a customer, but how much money it will take to keep that customer. Here are some of the things he talks about: How to use "Front End Funnels" to gain customers for very little money Why you should learn some "Stick Strategies" to help keep your customers longer And how and why you should focus more on customer retention So listen in to get some expert advice from Dave on how you can scale your business even more by knowing how and where to focus your time and energy.

On this episode, Dave interviews Jonathan Soares, the CEO of Agency Labs, about what "social selling" is and why it is important. Here are some of the things they talk about: Jonathan's collection of weird socks How Jonathan went from selling sauce to software How he uses LinkedIn and other social media sites to build clients Why micro-solutions can help you save time and money So listen in to hear how the concept of "social selling" can help you and your business.

On this episode, Dave talks about Steve Jobs' commencement speech at Stanford University in 2005 and how it relates to Dave personally and as an entrepreneur. Here are some things you'll hear about: How you can connect the dots of your past choices to see where you've been Why you need to find what you love and do it no matter what Why Dave decided not to go to medical school at the last minute and how he feels that decision has changed his life The importance of sharing and creating an experience with others So listen in to hear Dave's take on Steve Jobs' famous speech and how he tries to implement the lessons and principles into his daily life.

On this episode, Dave interviews Melanie Knueven, Russell's executive assistant, about her role in the Clickfunnels company. From her work organizing massive events with thousands of attendees all the way down to organizing Russell's desk, she is very important in keeping the company running like a well oiled machine! Here are some of the things they talk about: What Melanie thought about Russell when she started working for him (it's not flattering) Melanie's strategies and ideas on how to make your events the very best What it's like working for a high energy entrepreneur (Russell) And the importance of personality assessments and what traits are the best for an executive assistant So listen in to hear some fun stories about working for Russell, some advice on running events, and what you should look for when you are hiring an executive assistant for your company.

On this episode Dave talks about the struggles of balancing your personal life and your business life while you are on vacation. You need to be able to shut work out during family time, but then there should also be time to keep your business life healthy. Here are some things you'll hear about: Start with quality family time first instead of work Communication is important, let your family know about work breaks ahead of time Mealtime is a must, and phone time should be limited Cluster business items together so you can clear them all out in one block of time Remember the importance of being present! Show your kids that you are not always working, spend time with them So listen in to hear a ton of advice on how you should divide up your work and play time while you are on vacation so that you can hopefully keep everyone happy and keep your business healthy.

On this episode, Dave talks about Dwayne "The Rock" Johnson's success story. At one point he had less than $7 to his name, yet he was still able to become successful. Here are some of the things you'll hear about in this episode: Always remember your "$7 bucks" story, even after becoming successful Realize that sometimes you don't know what's in store for your future So listen in to hear how you can focus harder on your goals if you are able to see the value of your own "7 bucks" story.

On this episode Dave interviews two of his sons, Chandler and Parker, about the lessons they have learned from Dave throughout their childhood. Here are some of the things you'll hear about: Celebrate the small things, and don't forget to count your blessings The importance of learning, listening to podcasts, reading books, etc… How to appreciate the real value of money So listen in to hear Dave and his boys laughing and joking about some of their childhood stories and some of the lessons they have learned from them.

On this episode, Dave interviews Jake Leslie , the lead graphics designer for Clickfunnels. Jake started as a football player, but after breaking his back during his junior year of high school, he changed his focus to art. Here are some of the things you'll learn about on this episode: How Jake turned his college design homework projects into work for clients and actually made money! Why it is so important to model your design after something that is already working great. Why color choices are so important, and how you can use color to draw your customers' attention to certain areas of your page. And why you need to keep your design engaging. Don't get boring, change things up! So listen in to hear Jake's advice on how you can use design to improve your brand and spice up your funnels!

On this episode Dave talks about the importance of decision making in your company. Here are some of the things he talks about so you can try to avoid death by decision. Don't be a cold and timid soul that sits on the sideline and is afraid to make a decision. Ask yourself, "What's the worst that could happen?" and then be prepared for that. Have faith in, and stand by your decisions So listen in to find out how you can become stronger and more confident in all the decisions you need to make.

On this episode Dave talks about a storytelling process he recently heard about from Natalie Hodson. Here are some of the things you'll hear about: When things happen to you, how and why you should record a video of yourself in those situations. What it means to "document the process" Why it is important to convey raw and pure emotion in your story telling So listen in to hear about the difference of telling a story as if it were a wound or a scar.

On this episode Dave interviews Drew Manning about his success with Clickfunnels, along with some of the ideals and principles he uses in his business. Here are some things you'll hear about on today's episode: Drew's recent attempt at running 100 miles in 24 hours with only a month of training How Drew was still struggling in business even after the success of his "Fit to Fat to Fit" program And how he was able to combine Clickfunnels with his media exposure to become an 8 figure award winner So listen in to hear how Drew's advice on how to find successes, even if you are a pioneer in your industry.

On this episode, Dave interviews Ryan Lee about how Clickfunnels has affected his business. Ryan is in the financial services industry, but teaches the complete opposite of what traditional financial planners teach. Here are some of the things you'll learn on this episode: How "throwing rocks" at your competition can help the right people identify with you How important your community is, and ways you can make it stronger Why you should have a manifesto and use language that is unique to your community How you can focus on what you really want, and then doing what you need to do to get there. So listen to this episode to hear how you can blow your competition so far out of the water, that you actually start training them your system!

On this episode, Dave interviews Brent Coppieters about his role with Russell Brunson and Clickfunnels. Over the last 13 years, Brent has been helping Russell in many different capacities. Here are a few things you'll hear them talk about: Some of the ups and downs he faced during the early years of working with Russell How to hire the right people (and what OKG means) How you can manage a large distributive workforce using the right tools And why it's so important to know what your goals are So listen it to hear Brent's origin story and to pick up on some of his expert advice!

Welcome back to the second half of Dave's interview with Todd Dickerson. On this episode, Dave and Todd go into the story of how Clickfunnels began and some of the struggles and successes they faced along the way. You'll hear about: Clickfunnels beta launch and how it didn't go as planned The event that put Clickfunnels on the map, and what Todd's wife had to do with it! And what they did when Clickfunnels went down. How they used that time to switch platforms, and how their transparency saved them. So listen in to find out more about Todd's story, and to hear his advice for entrepreneurs who are just starting out.

Welcome to the new version of Funnel Hacker Radio. On this episode, Dave interviews Clickfunnels co-founder Todd Dickerson about his story leading up to the creation of Clickfunnels. Here are some fun things to hear in this episode: How Todd started out making websites and eventually switched to creating software How he thought about making money in real estate, but quickly lost interest And how he met Russell Brunson and worked for free for a long period of time before they came up with the idea for Clickfunnels. So listen in to hear Todd Dickerson's journey from the early days of basic internet websites to the start of the Clickfunnels revolution.

On this episode, Dave explains what changes are in store for the Funnel Hacker Radio podcast. Upcoming episodes are going to feature interviews with influential people from the Clickfunnels team. Our focus going forward is to help you gain the tools and insights you need to continue to grow your own business, by sharing our personal experiences.

On this episode Dave talks about why it is so important to take some time to sit down and think about ways that you could do things differently in your business, specifically focusing on how you can do things better instead of changing what you do. He gives 4 different examples of entrepreneurs who, instead of changing their product, changed an aspect of how they sold their product and it made them household names.

On this episode, Dave goes over 11 secrets that he learned while at Keith Cunningham's retreat. He talks about FOWTW and what it means, and how you can find out if you are selling vitamins or aspirin. He talks about how your business needs to be deep like a river and how you can't have the perfect balance between speed, quality and price (you can only have two). Listen in to find out all 11 secrets that can help you grow your business.

On this episode, Dave continues talking about the things he learned during his 4 day retread with "The Real Rich Dad". He talks about hiring for skill versus hiring for deliverables, he explains how managers control but leaders inspire. He explains how and why you should try to train your employees to be able to solve problems, and he goes into detail about the importance of not just acquiring customers, but also the cost to keep them.

On this episode Dave talks about things he learned during his 4 day retreat with "The Real Rich Dad". He talks about not letting fear ruin your business, progressing from operator to visionary, how good marketing can replace your need for salesmen, how and why you need to identify the problems that could damage your business, and much more!

On this episode, Dave talks about the difference between a goal and a standard and why goals just don't work. He explains how you need to set a standard that you will personally live up to in order to accomplish your dreams. Goals can easily be missed, but a standard is something you will achieve without fail.

On this episode, Dave explains the concept of the six different hats that represent the different types of mindsets you could have when making difficult business decisions. Each hat is a different color and stands for a different attitude. Listen in to find out how you can use this process in your business!

On today's episode, Dave starts to discuss three ways to help you start creating content. He goes into detail about the first two way and set's up a future episode about the third. Listen to him talk about "documenting the process" even if it's painful, and then hear an example of how to reteach someone else's content the right way.

On this episode, Dave talks about the difference between just dating your spouse and courting your spouse, and how it can relate to your business life.

Are you a Pioneer in your niche or are you the settler? Ryan wants to help you go from being simply a pioneer who travels through the plains and wastes away to the one that settles the plains and makes life easier for the generations who follow. If you get the town named after you then great, but you won't come anywhere close to that unless you understand why you're a pioneer now. Through sharing the secrets of his new book and how he learned them Ryan will show you how you can break away into your blue ocean, leaving your red ocean behind.

I can only draw stick figures, doesn't mean I can't describe the portrait I want painted. We all have that dilemma of what we envision looking different than what we produce and that's why we got together with the Harmon Brothers this weekend. When you're doing your best to scale your business and influence you need to not only be creative yourself but find those to help scale your creativity and ideas. You can FORCE your creativity despite what your high school art teacher might have told you, it's all about finding your time and location.

Free hotel trips and thousands of followers are just some of the things Zach Benson specializes in: Instagram and Influencing. With his knowledge and expertise in these two areas he helps big names like Russell Brunson and Gary Vaynerchuck dominate their social media presence. Zach Benson tells Dave today how the Funnel Hacker community can dominate Instagram through simple reposting and crediting. Of course, he also walks you through how to get free hotel rooms as an influencer as a bonus for you guys. Now about those hashtags, you're doing them wrong. While it does seem like a no-brainer to jump into where your dream customers are, but not when it's a red ocean. If you're an account with only a measly couple thousand or even tens of thousands of followers Instagram isn't going to put you at the top of lists with other accounts with hundreds of thousands of followers. You have to find out where the niche, blue oceans lie in the niches after all. When I interviewed Zach, Co-founder of Assistagram.us, he shared with me a hack of finding these niche hashtags. As you're looking up the hashtags to attach to your posts (and this goes for all platforms) you look up the hashtag that has an average amount of posts. Now it's not that you're aiming for the low-hanging fruit here. No, you're finding the places where people are missing out on. If you have anymore questions on hashtagging, then you're in luck. Mr. Benson wrote an article on hashtags for Foundr.com just for you. "I always tell people to begin with the end in mind. Think about the kind of people that you want to target and get in your funnel." Some Topics Discussed This Episode: Becoming a Tribe Influencer Zach's emails to get 5-Star hotels for free Instagram Punishes Automation Engagement Groups, the Pay to Play The Repost Travel Account "By reposting people's beautiful content onto your page and giving them credit you can grow your following fast and using these accounts to get free travel like I do." You might think that simply reposting other people's content is cheating. In reality though, you're ahead of the curve. You're not just simply copying content though and plastering it as your own, you're creating something that Zach calls Repost Instagram Account. Important Episode Links: Assistagram.usBecome a tribe influencerDotCom Secrets Book Contact Episode Guest: Schedule Your Consultation with Zach's Team!Connect on FacebookFollow On Instagram

We all join CULTures throughout our lives, Apple is a CULTure you've undoubtedly heard of. Do you know many people who have a Mac yet don't have an iPhone? They have RAVING FANS, and if you want to dominate your market you'll need some raving fans of your own. "I want you to start thinking about the customer experience, the customer journey. How excited are your customers about working with YOU. What is the pain that you solve?" - Dave Woodward I for one am in LOVE with the Albert Tennis Shoe. This is weird for me because I am NOT a clothing guy, I simply have little to no connection to what I wear. My connection to them though is how they've developed a cult-like following with still being a relatively small company. They are a great model to emulate. They do what every great brand needs to: DELIVER ON WHAT THEY PROMISE. I have yet to find anything as comfortable and functional as this brand of shoes for the same price. Identify what your CULTure needs and then intentionally deliver. Some Topics Discussed This Episode: Your RAVING Fans The Everyday CULTures You Are In Investing In Your Current Customers Hooking People Onto Your Value Ladder What Your Cost to KEEP Your Customer? "Make sure that you treat existing customers the same or even better than new customers." - Keith Cunningham Don't treat people like you're a phone company is all I gotta say. All they are focused on is getting those new clients to increase their revenue and couldn't care less if you left. Why should they care? You'll find nearly the same care in every big name cell provider. When you think back to your clients' experience is it similar to this? Are you just another company trying to make a quick buck or are you a FunnelHacker? FunnelHackers are a CULTure, and we do NOT look at clients like dollar signs. They are people and, more importantly, people who YOU are able to help. Important Episode Links: One Funnel Away ChallengeDotCom Secrets Book Contact Episode Guest: Email DaveConnect on FacebookFollow On Instagram Episode Transcript: 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host Dave Woodward. Come 00:18 back to Funnel hacker radio. I'm actually down in Austin, Texas and right now I have been attending a four day MBA program put on by Keith Cunningham. I was referred to this by, uh, Jerrick Robbins and it's been a crazy, interesting kind of experience going through this. But while I was coming out, I was trying to record some of the ideas and thoughts recently, um, as we kind of transitioned to this next phase, a funnel hacker radio. I want to talk a little bit about culture and soon I'll come back to, I'll do a podcast or two just on the things I've learned from Keith Cunningham, brilliant guy. Do you have an artist? Got His book, uh, take a look at the road, less stupid, but I want to talk to you a little bit about this whole concept of culture. So we're going to be the process of making a transition here in the podcast over the next couple of weeks into this idea of, of really focusing on how do you build a massive following and a culture. 01:15 And for us it's going to be join us on our journey from 70,000 to 100,000 rabid fans or a funnel hackers or buildings, whole culture. For us it's again, it's, it's a journey from 70,000 to 100,000 excited culture of building funnel hackers. So that's our whole focus and I want to make sure you understand some of the things we're going to be going through. But to do that, I need to give you a little bit of backstory, some backstory on some of the different quote unquote cults that I've joined. And the, and I use it because it's more as a, not in a religious standpoint, but more than nice. This whole idea, we talk a lot about culture because if you've read Russell's book about expert secrets, you understand the importance of really building a following that is almost cult like following almost to the point where people will literally follow because they're so excited about it. 02:09 So there's four different ones I want to talk to you about. Um, two I joined a long, long time ago and two I've joined just recently. So the first one I probably joined, Gosh, uh, it's probably been almost 10 years now and that was apple. Apple was by far one of the most exciting companies to follow and look at and to see how they built this crazy business. Most people really thought they were in the business of creating computers. And that's really what they were known for it first. But then Steve jobs had this amazing ability to build more of a marketing company then actual hardware company. And in doing so, he built a marketing company that right now actually doesn't even produce their own products. They actually outsource all their products, but because of the marketing company they built and because of the passion

Do you struggle with creating your "mass movement"? How about optimizing your sales teams? Well Dan used these tactics to not create a 1.4 million person following on Social Media and get an 8-Figure Award. From using these tactics and strategies, like utilizing the 72-Hour Rule to optimize your sales team, you'll be able to increase the connection with your following and the reach of your following as well. "I'm not talking about anything slick or slimy because those things don't work when it comes to high ticket sales. I'm talking about listening to people's needs, asking questions, having the deep connection" Some Topics Discussed This Episode: How Don Lok Grew a 1.4 Million Person Culture When Your Followers are Making 6 Figures You Are Positioned to Make 7 Figures Want More Engagement? Engage More. You're Never Too Big Closers.com, The Tinder of Outsourcing Dan's Secrets to Optimizing Sales Teams Utilize the 72-Hour Rule Why You're Leaving Free Money on the Table "This is the branding aspect that people have to understand. It's not always about ugly sells, it's like yeaaah but you need a bran. ClickFunnels is a brand, Russell Brunson is a brand" Important Episode Links: Closers.com Preorder Dan's New Book Unlock It Here "The Minute I feel that 'Oh I'm too big, I don't need to look at the numbers' That's when you lose touch with your students and with your fans." Episode Transcript: 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host Dave Woodward. 00:17 Well, hey everybody, I am so excited to welcome you to the new click funnels funnel hacker radio. We actually had a cohost with me. I'm going to be interviewing him, but he's going to be interviewing you. 00:25 Let's ride this out. Text new cohost. Do you go? 00:30 Is Mister Dan Lok the one and only this guy's been, I think you've got 15 books now. Unlock it is the newest one. Is that right? 00:36 Yes, and I'm lucky book published by force book is my latest news. Latest book, the saying, you know what Dave, since last book that I had 10 years ago, I said to myself, I ain't been writing another book. You know like every time you write a book is like a lease, like birthing a child here. And I said no more, no more. And then you know what? He's in the last one. This is the last one that I'm not doing it. 00:57 Yeah, I've heard Russell say that too. But he's a, you've given birth to 15 books. That's crazy. Oh my gosh. Well, Dan also has never an inner circle. He's one of our eight figure ward winners. He had two comma club within literally like six, eight months and within the year was eight figure ward winter. Dan Is, it is such an idol on an icon and I, I hope everyone has, you guys have the opportunity to listen and you follow him. Uh, I think you have what, over 1.4 million subscribers on youtube, 2 billion hours of video. I mean, you're like the real deal and it's so, it's such an honor to have you, I'm so excited. 01:31 We should appreciate that. And you know, Dave, you know, we connect multiple times at, at live event at the funnel hacking live, but I'm, I'm just happy, but they'll be connect. Uh, we have conversations and look for adding value to any funnel hackers out there. Right? 01:43 Oh, I love it. Well, Danny, one of the things I'm so excited about is we're in the process right now of kind of changing the direction of our podcast where we're helping people really understand the importance of building a community. So we were right today actually we hit 80,000 current customers inside of click funnels. Our goal here is to get to 100,000 of rabid fans by the end of the year and we're trying to take people on this journey. You, it's the coolest thing you made mention, you know, we've seen each other a bunch of live events. Anytime I'm at a live event, you are surrounded by literally hundreds of people and because of all the value add, but if you don't mind, if you could kind of share with people kind of your journey so far, how have you gotten to a point where people literally just flocked and are sitting listening to every single word you say? How do you build such a rabid following? I mean 1.4 million people on Youtube is not an easy thing to do.

During family vacation to Moab, UT for Spring Break, Dave sits down with his son Chandler to talk about the importance of publishing and how content reflects and creates belief. "Whoever controls content, controls belief" Some Topics Discussed This Episode: Content Reflects and Creates Your Beliefs Your childhood content WAS your Role Model The Importance of Publishing 30 Days of Funnels Content - One Funnel Away Challenge What is your content inventory? "The content you personally control, determines the beliefs you currently have" Important Episode Links: One Funnel Away ChallengeDotCom Secrets Book Episode Transcript: Speaker 1: Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Speaker 2: Here is your host, Dave Woodward. Hey Every welcome back to funnel hacker radio. This is going to be kind of a crazy episode. I am literally in my sister's House in Utah with my son Chandler. It's early in the morning. Everyone else's sound asleep. We're just coming back from spring break. We've been down in Moab, Utah, uh, literally enjoying the beautiful surroundings of Moab and arches and uh, just spent a couple of days down there on razors, driving all over the crazy rocks, hiking, mountain bike riding Can's back of superstore because got beat up yesterday and I'm just sore because I'm not a shape. But anyways. Well we thought his mood actually, oh, Shannon brought this up to me that week and a half ago and I've been thinking about all weekend. You know what, I need to do a podcast about this. So the topic we want to talk about is how do you actually control belief? Now there's a couple of different ideas and theories behind this, but I think Chandler said it best. A laughter, listen to podcasts from Stevens. All right. Speaker 3: Yeah. Yeah. So Steven was talking about it and um, after reading this book called, uh, from Ryan holiday, it talks about this concept of um, whoever controls content controls belief. And one of my favorite ways to think about that is, uh, and he actually mentioned it as well as, as both being religious people and uh, actually going out and like we actually went out and actually, so I spent two years serving a mission for my church. And on that mission we, we taught people, taught people, and those entities see people who would believe we're the ones who are consuming the content. And you think of anyone who goes into disbelief. I think any religion, think of anything you're doing, it's because you're not consuming that content. You're not consuming that thinks. And so when we thought a lot about this podcast was talking about exactly like how do you control belief in people. And actually I was thinking this is a super cool as well, is when you were, um, I had a chance to go and actually look at your, um, the legendary marketers you put together and everything you are putting together a was people will these super famous people 10 years ago and it's engineers go back and actually study these out again and she didn't see who's actually still publishing is the ones who were actually still relevant to. Speaker 2: Oh my gosh. It's so funny. Mixed it. I actually had that same conversation with Russell. Um, so let's kind of to, I'm going to talk to real quick guys about this whole idea of the importance of the content. You personally control determines the beliefs that you currently have. So right now, do you think of the people you associate with, the people who you're talking to, the people who, whose books you're reading and people's podcast, you're listening to adventure, attending, all of those things, who's ever content you're consuming is literally whose belief system you're going to essentially adapt. And I think it's important that you become super pretty kind of judgemental about who it is you're actually the content you consume because whoever's content you consume is exactly whose, whose beliefs you eventually will adapt. I getting Chandler is talking about from a religious standpoint, I don't care what your religious background is, but if you take a look at anybody, any religion who has his scriptural content, if you start consuming that content and you start adapting and starting using it, starting to apply in

Why Dave Decided to talk to Amy Stefanik: "I never knew how to explain what my husband did for work." For years this was Amy's thought process until she decided she needed to change her perspective if she wanted to save her marriage. However, their marriage wouldn't have been salvaged if BOTH of them didn't take the time to understand the other. That's just what Amy is here to help you understand, how you and your significant other can reach a mutual understanding in all things entrepreneurial. Always remember to share your vision with your audience but don't you ever forget to share it with your spouse. Tips and Tricks for You and Your Business: (2:08) The Unconventional, Non-Secure Life and Then Back to Security and Conventional (4:26) A Common Crossroads: Divorce or Understanding (5:23) There Isn't Anything for the Wife of the Entrepreneur's Wife in the Market? (6:18) "How Do I Explain What My Dad Does?" (8:16) The Key to Entrepreneurial Relationships is the Understanding On BOTH Ends (11:30) You're Buying Her Flowers...She Hates Flowers (13:56) Do You Know the Personality Type of of Your Spouse? (14:59) HALT, Not the Time for Conversations (17:20) You Are Forcing Others to Live By Your Self-Written Rulebook (19:14) Channeling Your Entrepreneurial Zeal Into Your Relationships (22:04) Do You Know What Success Means to You Personally? Quotable Moments: (5:02) "I made the decision when we came back together that I was going to know what this business was, because anytime somebody asked what my husband did I wouldn't know what to say…" (8:34) "Really I just think it's the knowledge behind the communication. I believe that knowledge really isn't more important than communication because if you don't know how to communicate with your partner then you're not going to be heard." (15:54) "He can't do these things for me, I have to create this for myself. And then you're two individuals standing right beside yourself not leaning against each other." Other Tidbits: This is the book the ClickFunnels team have all been reading recently "Extreme Ownership" By Jocko Willink Important Episode Links: The Entrepreneur's Wife BookTheEntrepreneursWife.com One Funnel Away Challenge DotCom Secrets Book Email Dave Connect on Facebook Follow On Instagram Episode Transcript: Speaker 1: 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back to [inaudible] Speaker 2: 00:18 Funnel Hacker radio. This is going to be a lot of fun. I've got a dear friend of mine on the show today and I want to introduce you to, and this is Amy's Stefanic. Amy, welcome to show. Thank you for having me today. I'm so excited about it. We met down at the shipoffers dinner with the you and your husband mapped a doubt of T&C. Yeah. And it was great seeing him like that. You were kind enough to send me your book, the Entrepreneur's wife. So for those guys who don't have the book, first of all, go get the book. Entrepreneurswife.com. Uh, we're gonna be talking a lot about this. It's been a fun journey and I'm so excited. Uh, recently I did a couple of podcasts with my wife on this, on funnel hacker radio. So this is kind of a followup to that, but a little background on Amy. Speaker 2: 00:55 Yeah. She's a wife. Three kids. Yeah. Three his mother published author Speaker along with her husband Matt. Uh, they'd been basically riding this whole entrepreneur rollercoaster. I love the way you kind of put that. Uh, she's the creator of the Entrepreneurs wife. And really I think the part I'm most excited about is your desire really kind of to help people understand this idea of this whole one shared vision. Yeah. And I think that's the part that's really tough for a lot of people. I know for my wife, we'd been married 25 years as of last November. It's been a fun roller coaster. There's ups and downs of any marriage, but when you add the entrepreneurial type of life to it, it, it changes things. And as I was talking to you about down in San Diego, my daughter in law, Fran, so my oldest son Chandler is 23, got married last year to Fran. Speaker 2: 01:43 She's from Chile and it's been kind of, it's been interesting getting to know her. And, uh, when she, she grew up, her mom basically, I guess you would say it was an entrepreneur, but her whole view of this whole entrepreneurial thing was every entrepreneur was broke and he didn't have any concept of a wealthy entrepreneur. And so when she met my son who was really trying to go after the whole entrepreneurial thing, her whole thing was, no, no, you have to stay in college. You have to get a degree. And her getting her degree was real important. So she got that and then she got introduced to this whole entrepreneurial life. She followed you and she's like, oh my gosh, I got to figure out more abou