ClickFunnels Radio

Why Dave Decided to talk to Stephen: Stephen Mesa worked for Free for 18 months learning how to generate 200X returns on ad spend. His skills landed him an opportunity to work with a leading Stem Cell doctor. He reveals what he did to survive and pay the bills and how to go from working for Free to getting paid. He now has others wanting their "Stephen" to do what he does. Stephen details the steps he took and what you can do to go from working in a fast food restaurant to becoming a high demand marketer. Tips and Tricks for You and Your Business: How to keep going when you want to quit (4:46) Learning the ROI of working for free and making the transition from working from free to paid (6:00) Learn the tools Stephen uses to gather his leads (8:51) Tips and tricks to fill a small mastermind seminar (9:21) Quotable Moments: "The value of not being afraid to work for free." "Leads have a lifetime value." Other Tidbits: Becoming a successful entrepreneur usually takes hard work and more times than not, requires you to work for free. How you use your time in building your market knowledge is one of the major keys to success. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Funnel Hacking Live 2018 brought together over 3,000 entrepreneurs. Dave talks about ClickFunnels mission to create entrepreneurial freedom by giving the tools and education that will also help create the vision to impact the world. He also shares the international impact of entrepreneurs and how important your focus is. Tips and Tricks for You and Your Business: The three things that ClickFunnels does for people (2:15) The importance of tithing (5:45) The freedom of being an entrepreneur (11:30) Quotable Moments: "What impact are you going to have in the world?" Other Tidbits: Being an entrepreneur creates so much freedom. It's about having an impact on more people than just yourself. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

After Funnel Hacking LIVE 2018 Dave took his family to Moab, UT for Spring Break and the Annual Jeep Safari. Rock Crawling, Hell's Revenge and Hell's Gate taught him 7 different Business lessons that he shares the details with you here and how they can help you build your business. Tips and Tricks for You and Your Business: The power of who you know and the power of your network (3:55) Understanding the importance of communication (8:35) The importance of confidence (15:09) The importance of teamwork (17:25) Quotable Moments: "You have to stay committed." "If you go with people who can see what you can't see, your success will be a million times greater." Other Tidbits: Sometimes disconnecting yourself from your day to day life and getting out in nature helps to reground you. It is a great trick to bring motivation and new ideas into your personal life and your work life. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

"Learn the value of digging your well before you're thirsty" Would you attend dinner on a yacht with the most successful people in the marketing industry? At Traffic and Conversion this year, Pete Vargas and Keith Yachey hosted one of the most exclusive dinner parties San Diego has seen. Find out some of the great things Dave took away from this dinner about networking and value exchanging. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

"You are your product" James Barbour is the world's leading "Actor-preneur" and has been mastering his craft for over 35 years. He helps others pursue their dreams and passions without having to be a "starving actor". James sells out concerts in less than 20 minutes. He talks about the simplicity of his funnel at yourstarpower.com and how he uses it to capture leads. "Action creates traction" Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

"Find the right WHO" In today's world you have massive search engines to go out and learn to do what you want to do. But is learning how to do everything in your business the best use of your time? Trying to do everything yourself, slows down the process. When you focus on the who not the how, a business can scale really fast. Learn the steps to implement this in your business to scale it to the next level. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Jeff: Jeff left a Fortune 100 company to run his own business because of his skillset. He is one of the nations top project managers. Learn his three steps to hiring and managing virtual teams and the software resources he prefers to use. Tips and Tricks for You and Your Business: Three tips in how to manage a virtual team and get results without micromanaging (9:55) Learn what a "Freedom Recipe" is (13:35) The many roles of Virtual Assistants (19:40) The four categories Jeff uses to separate out his business (20:00) Quotable Moments: "You can hire anyone in the world with amazing skill sets and not be bound by the people in your local vicinity." "How much is your time worth before you pay someone else to do this for you?" Other Tidbits: Leveraging other people's time to help get your stuff done faster and more efficiently is so important in project management. Having a clear vision of your company is very important in helping you to create your freedom recipes. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

"Life is all about experiences" Grant Cardone had over 9,000 people at his 2nd annual 10X Growth Con in Las Vegas. Russell Brunson spoke from stage and his $3 Million in 90 minutes has become a legend. In this episode, Dave talks about how investing in yourself and investing in others will help bring you to the next level. Quotable Moments: "When you pay for things, you actually get more out of it." – People who get things for free, typically never do anything with the content they received. "Those people who spend the most, get the most." – If you are struggling trying to sell something at a certain price point, it is probably because you have never paid that price point. "If you play your cards right, you could find yourself in a situation among some of the most powerful people in your industry." Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Nick: 5 Time Emmy award winning producer and direction, Nick has filmed over 60 documentaries. Learn how this master storyteller uses his experiences and stories to fund his movies. Tips and Tricks for You and Your Business: Mastering the art of connecting people (9:23) Nick and Dave talk about Operation Underground Railroad (13:15) What is story-selling? (14:00) Quotable Moments: "It's obviously much more fun achieving what you want to achieve along with others." "It's way easier to get what you want if you give other people what they want." Other Tidbits: When you can connect with people, it becomes much easier to sell your ideas to them. Using your life experiences along with others life goals, developing relationships becomes easy. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Alex: Alex Moscow is a leading expert for coaches who want to work with high end clients. He overcame his stuttering and fear of public speaking and now works with entrepreneurs to run high impact events. He shows how to run retreats with 6-16 People and Walk Away with $6-Figures+ in 3 days. He breaks down the steps he uses to fill events. His funnel is unlike anything you may be used to seeing. He takes you step by step through his process of how he generated over 1200 percent return on his marketing dollars. Tips and Tricks for You and Your Business: Alex talks about self-help and how he overcame his childhood stuttering problem (1:50) How to create a small group 3 day retreat and walk away with six figures (4:00) Formatting your event (7:05) Split testing coaching programs (19:30) Onboarding process for small groups (20:30) Quotable Moments: "The only way to help your clients…is over a long term relationship." "Getting results come down to onboarding." Other Tidbits: You don't need to fill a room with hundreds of people in a seminar to make money. Sometimes smaller, more intimate groups flow better than speaking to large groups. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

"Karma is real…The universe hates a vacuum" Learn the Do's and Don't of networking and building your Dream 100 from Dave Woodward's personal experiences. He reveals what works and what doesn't with networking. The Dream 100 is a value exchange. It can't be about what is in it for you, it's about what is in it for them. It's not just a pitch, it's a courtship. Here are few do's and don'ts Dave talks about when courting: Don't Don't Stalk People! Don't make your first package mailing all about you. When you are connecting other people, it can't be about you. Do's Send your dream 100 packets that offer something of value Find out what is important to the other person How can you give? What types of things can you do to provide value to specific people If you play your cards right, you could find yourself in a situation among some of the most powerful people in your industry. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Alex: Host of Momentum Podcast, and creator of the Billionaire Code, Alex Charfen talks about the only way a business owner or entrepreneur can create real leverage in their business. Tips and Tricks for You and Your Business: Team Building Tips (4:00) What you need to look at when you are just starting out building a team (6:30) Questions you should be asking yourself when growing your business (8:00) Breaking down a time study (14:40) Finding your "Super Bowl "Hall of Fame" (18:40) Quotable Moments: "Entrepreneurs all want to make a massive impact on the universe." "Identify the things in your business that you don't need to do anymore that you can outsource to somebody." "If you don't have an executive assistant, then you are one." Other Tidbits: Being accountable for your time and knowing where your time is spent is key. Time studies should be done every 90 days to optimize time usage. Finding your weaknesses is the only way you are going to grow. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Ethan: Founder of Opesta a Facebook Messenging platform, Ethan Sigmon has years of experience running Facebook ads for people like John Lee Dumas and SumoMe. He is now leading the way on how to use Messenger to connect with your customers better than AI can. He reveals the tactics and tools he is using to understand and work with his clients and prospects through "behavioral segmentation". Tips and Tricks for You and Your Business: What not to do when using AI in Messenger (4:25) How to do segmentation marketing (7:05) Two types of segmentation (10:00) Quotable Moments: "Look at this as Messenger Marketing Automation." Other Tidbits: Chat bots have come a long way, but we are still not to the point of having a conversation completely automated. Integrate Messenger Marketing Automation with a personal to help build a lasting relationship with your clients. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Spencer Mecham is one of ClickFunnels top Dream Car Winners. As an affiliate his dream car is paid for by ClickFunnels. He reveals what he has done without having a list and not making any money as an affiliate for others for over a year to now making his full time 6 figure income as an affiliate. He breaks down the steps he would use to do it all over again and gives free resources and coaching to help you do the same thing. Why Dave Decided to talk to Spencer: Spencer is a ClickFunnels Dream Car Winner and makes a six figure income as an affiliate. He provides resources and coaching to teach you how to stand out in affiliate marketing. Tips and Tricks for You and Your Business: How to be successful in promoting affiliate programs (5:38) Spencer talks about what he did to become one of the Top Affiliates for the Expert Secrets (9:07) Resources to help you have success on affiliate marketing (11:30) Quotable Moments: "I love when you are gaming our system." "Affiliate marketing is no different than any other business, it is a business by itself." "As you are looking at ways you can change your life, one of the most important ways is by having passive income." Other Tidbits: Affiliate marketing is all about being unique and setting yourself apart from everyone else out there. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Jakob Michaelis has an online agency business. He shows how he creates and sells funnels to offline businesses or those who only have a website. He has 3 steps to helping his clients build their businesses. If you want to make money by selling funnels to businesses Jakob's episode will give you the steps you need. Why Dave Decided to talk to Jakob: As an online agency business owner, Jakob talks about how he creates and sells funnels to businesses who are offline or only have a website. There are three steps he uses to help his clients build their business. Tips and Tricks for You and Your Business: Learn what a funnel is (1:17) Price structuring funnel sales (12:57) Price structure for continuity (19:00) Quotable Moments: "10 Years ago a website by itself, would have been sufficient." "I stay much more involved in a relationship with a client – their goals become my goals." Other Tidbits: Having a website for your business won't make you money unless you are driving traffic to that website. This is where most business owners lack experience. Having someone who specializes in driving traffic to your business is crucial. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Scott: Scott Marshall shys away from the popular belief that automated webinars are better than live. By getting people to pay him to be on the webinar, he is able to increase his conversions. Tips and Tricks for You and Your Business: Learn strategies to get people to pay you upfront (5:05) How should a live webinar run? (8:20) Lear about cost to webinar and back end sales (10:15) Quotable Moments: "The hardest dollar to get is the first dollar online." Other Tidbits: Hosting live webinars or automated ones are not only personal preference. Knowing your market and what kind of webinar sales work best is key. Does you client base require the personal touch? Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Raul: After spending 18 years traveling from events building his network, when he reached a point where he was missing his family. He realized that there had to be a better way to build his network by qualifying people better. Tips and Tricks for You and Your Business: Raul talks about how he was introduced to ClickFunnels in 2014 (4:00) Raul talks about how he builds his community (8:00) Learn where in the life cycle of your client where you fit in to help them best (11:00) Raul talks about a coaching experience he had with a group of millennials (14:00) Quotable Moments: "Keep it simple." "In the coaching business you have to be careful because you are not only taking their money, you are taking their energy." "A lot of entrepreneurs, we don't take the time to "nitch" our market." "It's your choice whether you are going to progress or stay in the same place." Other Tidbits: Make sure you are asking the right questions when you are scaling your business. You want to work with people who mesh well with you. Being selective when building your community is important. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Ross: In one year Ross added 50 clients to his agency in addition to teaching 400 people how to add clients to their agency. His unconventional building business strategy can work in many types of businesses. Tips and Tricks for You and Your Business: Ross talks about some of the things he's done to get his agency to where it is at over the last year (6:30) Ross explains how offering trials works for him (7:00) Ross talks about the five tiers of the book Challenger Sale (9:10) Quotable Moments: "I was at the top of my pride cycle and it sunk me into so much debt." "When you exchange your time for money, you always lose." "What got you where you are, won't get you where you want to go." "I don't want to be at the top of my game because when I'm at the top of my game, it means that I'm on my way down." Other Tidbits: Working for free through giving trials is one of the best ways to hook your clients. Once they have your product, or have experienced your product, they aren't going to want to give it up. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Talked to Molly: Molly is a boudoir photographer who did live webinars until she reached a million dollars. She is part of the winner's circle. She had 81 cents to her name when she dropped out of college and started to focus solely on photography and eventually developed her niche to boudoir photography, making six figures. Tips and Tricks for your Business: Molly talks about tips that she's used in her business that works well. (8:56) Molly talks about how ManyChat works for her on her landing page. (10:23) Molly talks about where her business is going in the next year by using click funnels. (17:22) Quotable Moments: "We Like to Empower Women." "I've never been a cookie cutter type person." "I didn't even know about Russell or click funnels or anything until I went to Funnel Hacking live in 2017 and we've 3x'ed our business is going to that event." Other Tidbits: You don't have to have a broad market to make money. You can focus on a niche market and dominate it. You're market strategy means everything. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to John: John works about 17 hours a week and the only thing he does is tell people what to do. John is the founder of onlinejobs.ph (Ph standing for Philippines) Onlinejobs.ph is an online marketplace that allows employers to view resumes and qualifications of virtual assistants located in the Philippines. Through outsourcing work to virtual assistants, John talks about how to buy your time back so that you are not bogged down with tasks that can be done by other people. Tips and Tricks for You and Your Business: What are some of the con's of hiring freelancers? (4:25) John talks about his first hire and why it's important to hire someone to do something you already know how to do. (6:45) John talks about some recruiting tips that he uses (14:00) We learn the different things that can and cannot be outsourced (18:36) Quotable Moments: "No matter where you are in your career, your business, and your life – the most important thing is your time." "How do you recruit someone who doesn't suck?" "You CAN invest in this relationship because they are going to give you time back." Other Tidbits: Anything that can be done online can be outsourced. Hiring someone to do something you already know how to do is the first step in buying your time back. Find someone to help you so that you can work on your business instead of in your business. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Kim: Kim Barrett is one of ClickFunnels' Two Comma Club Winners. Kim is amazing at monetizing multiple sales paths with the same lead through one funnel. Kim's use of the thank you page and new opt in strategies have helped him earn the coveted 2 Comma Club award. More importantly it has helped him build a very successful business providing Done For You Marketing Services. Whether you are looking to scale or looking for a funnel to hack to get in the business of serving clients you will love what Kim presents. Tips and Tricks for You and Your Business: Systems results in scaling up and passed that $1,000,000 bench mark. (3:39) Who should we hire to lower the energy we put into tasks that aren't compatible with our skill sets and focus more on what we're good at? (5:32) How can all of us maximize our clients through our funnels? (8:14) Kim was able to get sales BEFORE the webinar started through the sales letter he used (12:35) Our "Thank You" Pages are really hot real estate for driving up our ability to influence others around us. (17:36) Calling is for the winners according to Kim Barrett. (20:20) Quotable Moments: "You can't past that next level which is that $750K and towards the $1,000,000 unless you have a system across all of your businesses. And this is not just from the marketing standpoint but you need to develop systems to each of those new levels and new heights." "I think that's the way true brilliance and true expertise lie is when you can make things simple to understand and your confident in what you do." "When people show us funnels and especially when we see their campaigns and stuff, they don't give people the option to take the next step. Like well if I opt-in for something, generally speaking, I want to get an outcome. I don't go around opting in just for fun." "That 'Thank You' Page for us is one of the most expensive pieces of real estate to just disregard." Other Tidbits: There's more than one way to skin a cat as many of us have all heard, and hopefully don't have too much personal experience with. This concept really applies to Kim as he came to find out when it came to webinars. He saw that his skill wasn't selling to people over the video as most extroverted people are. He instead saw that he was best at selling to people over the phone. As he realized this he began to change his model of webinars to get as many people to buy in before the webinar even started. He got this idea from his realization that he was the kind ideal target of the webinar. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview RL Adams: RL (Rob) Adams has become the go to SEO article writing king for anyone he needs to get ranked. He lost his business 10 months ago. Yet because of his SEO and writing skill set he was able to become the "go to guy" for all of the major marketers in the world. He has literally worked for free providing massive value for the people he wanted to get to know. His dream 100 strategy has more than paid off and now he has deep business relationships that will help him build his next billion-dollar business. He reveals the 3 SEO tips to getting articles ranked. Tips and Tricks for Your Business: The importance and value RL found while working for free. (3:16) Rob gives us his top 3 tips of building SEO in your articles. (10:25) You have to treat SEO like it's 4th down with seconds left on the clock, go long(form). (11:18) We hear about how to cover our articles with information worthy copy to amp them up. (14:26) Quotable Moments: "I'm totally introverted, I'm like Russell. I would rather be in my room typing away on my computer." "They were the guys that I was just like 'Hey you guys so good at what you do. I just want to learn'. Like I sucked at marketing a long time ago. I'm great at software and I'm great at systems but I sucked at marketing. I was like 'Please teach me!'" "You have GOT to be willing to work for free if you want to play with the big boys." Other Tidbits: RL Adams has written some 100 articles for top name marketers and has built a relationship with them. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to Talk about Our Vulnerabilities: People buy on emotion. This requires you to connect with your audience. There is no better way than by being vulnerable. But "How Vulnerable"? There is a fine line from being authentically vulnerable and being vulnerable only to sell. People can see right through this and it can hurt you more than help you. Dave reveals an example of where being totally vulnerable actually connected with the audience and helped sell over 50,000 copies of an E-book in less than 5 months. Tips and Tricks for You and Your Business: Natalie, a good friend of Dave's, is a prime example of using your vulnerabilities in marketing. (1:32) Dave gives us an example of vulnerability from his own life to help us all see how it correlates to our own marketing (7:34) We learn that what you might perceive as a hindrance is an opportunity to explore for others. (11:16) Quotable Moments: "The fascinating thing to me is the massive amount of success she had because she connected so pure, and so raw, and so vulnerable. " "I see a lot of people who use vulnerability as a power tool to almost take advantage of people. That's not what I'm talking about here. This vulnerability is how you truly feel" "This wheelchair wasn't a symbol of limitation. It was a symbol of freedom." Other Tidbits: Vulnerability lets people know your real, so it better be real. There is nothing that will hurt your business and credibility in the industry than presenting yourself as someone you're really not. If you truly want to help those in your influence, then you need to show them how the product has helped people like them. That person can potentially even be you. When we allow ourselves to become vulnerable with our audience we build a relationship with them. And what happens when you have a relationship with somebody? They trust you. With this trust your audience will be more willingly to confide in you and trust you with their testimonials. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Linh Trinh: Linh Trinh is a master at selling high ticket products. The best part is he sells them by creating undeniable truth. Basically, he helps the prospect realize what Linh is offering is the best way for them to get the results that they want. If you believe in what you sell you have a moral obligation to be the best and do whatever it takes to help others. Linh reveals his secrets to helping 1,000s of people get what they want and shows you how you can to. Tips and Tricks for You and Your Business: Linh's weapon of choice is the webinar funnel for his clients, and his delivery system for it had to change. (3:57) Linh has helped us see the importance of proposing "undeniable truths". (7:26) We can get our customers to see that they are in pain without our solution, the next step is helping them see the possibility of relief we have to give them. (10:00) Once we show our audience their pain and possibility they are ready to remember how no one has helped them yet and that this is their problem. (12:23) DON'T SELL FEATURES TO YOUR AUDIENCE. (14:42) Linh emphatically lets us in on if we want to provide true value to our community we need to charge the price that will allow us to provide it. (17:59) Quotable Moments: "When you offer something for free, people don't value your time. So, what would happen is I would have 3 or 4 of my coaches just waiting around having appointments booked. And they would sit around all day just waiting for people." "The really specific questions allow them to visualize the scenario and then allows them to answer the question." "The whole coaching process begins even before the coaching begins, it begins at the sales call. The sales call in itself is a 'breakthrough call'." Other Tidbits: Linh doesn't sell features that come with his services, his logic is that when you talk about all of the features your product includes it more often causes uncertainty than persuasion. Links Mentioned by Dave and Linh: FunnelHackingLive.com Online Trainers Podcast LinhTrinh.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Lisa Sasevich: Lisa has been creating irresistible offers for decades. These offers have helped her sell over $40 million of her own products and services from home with 2 toddlers in tow. This skill has also helped her business become an Inc 500 fastest growing privately held company. She details her 3 components to the perfect irresistible offer and how you can use them in your business. You can even use them to help raise your kids. Tips and Tricks for You and Your Business: All the activities that you are doing (book launches, genius networks, posts, etc.) might not combine to make the 'irresistible Offer'. (2:32) Lisa gives us a taste of the 'Irresistible Offer' by using the tactics on us so we are able to see how we are in need of her services to better our own industries. (7:04) We get to hear about the importance of the timing of our offers to make them appear so irresistible. (10:30) You have a moral obligation to extend an offer to your audience according to Lisa. (12:16) Do you really want to do the heavy lifting for your competition? (14:40) Lisa got focused enough to extend an irresistible offer and lets us know how to follow in her footsteps. (18:22) Lisa gives us three components our offers need to have. (24:45) We need to make our time feel genuine. (31:53) Quotable Moments: "…like they're doing all the activities that they're supposed to do, but it's just not all designed to lead to that irresistible offer." "You kind of feel like you're in motion but you're really just jumping up and down. When you add your offer then you're going forward. So, it's about all of the stuff you're doing, and not stopping them, but when you add this focus it makes it pay." "People are so passionate about their mission yet so scared to sell. Yet it's not a sell when you have something of true value that you want to give to people." "That is where you're building that funnel, you're selling something online, I believe you are doing 80% of the work for 20% of the profits. You add that live event, have that lead to a high ticket irresistible offer, you'll be doing 20% of the work for 80% of the profits." Other Tidbits: Dave gives Lisa major kudos for all that she has done. Not only in the realm of business though, Lisa has also left an impact on the home front as well with raising two toddlers as a single mom. Lisa emphatically relays the importance of not overwhelming your audience. Your product might be extraordinarily simple yet have multiple opportunities for going deeper into complexities. If this is the case, then let your audience know that after they buy into your product. If they only need to find out something basic, give them their answer and if they want to let their imagination run wild after that then you can present them with that opportunity. Dave and Lisa have gotten to the point where one sale doesn't move a mountain the way it used to, however changing a life means all the world to them. The first section of this is a very prevalent truth to some of your audiences. Is the second as prevalently known to your audience? Do you feel genuine excitement when your product truly changes someone's life? Links Mentioned by Dave and Lisa: The Irresistible Offer Blueprint Lisa's Podcast "Boost Your Life and Sales with Lisa Sasevich" Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Talk about Permission: Do you require permission to be successful? Most do! Many people struggle with the baggage of life and look to others to give them the permission to be successful. Dave Woodward details the personal experiences most go through to become successful. As a marketer, it is your job and responsibility to provide the "freedom" your clients, prospects and followers are looking for. Tips and Tricks for You and Your Business: Permission, giving it to yourself and getting it from others. (1:56) The rush of one level of permission. (4:18) The people you market to want you to give them permission to succeed. (5:02) Dave Woodward gives you permission to be successful. (7:02) Quotable Moments: "All of a sudden these doubts and these thoughts are beginning to weigh me down. It is crazy how I'm allowing this one man, who doesn't even know me at all, to control my thoughts and my emotions." "It was funny, I was having this conversation with [Russel] and he says, 'It's fascinating these people pay me $25,000 a year and sometimes a lot of them just want me to give them permission to be successful.'" "We go through this crazy paradox of you want permission but you don't really need permission." Links Mentioned by Dave: [email protected] Get in touch with Dave about the topics you want Dave to discuss and the people you feel he should interview Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie Stoian: Julie Stoian gives you the tips and tricks of how to grow an engaged Facebook Group. Engagement is the key to growing a group organically. Julie details 5 things she does to help grow her group and what we are doing to grow ClickFunnels Facebook group as well. Tips and Tricks for Your Business: Julie defines for us how we can tell if our Facebook group really is engaged. (1:49) The concept of Timed Content. (2:25) Julie recommends that we become friends with our community and gives some examples (3:24) Julie occasionally allows her own clientele to promote within her thread, something she recommends for us (5:00) Julie breaks the news to us that we no longer can have "Entrepreneurial Groups", ours need to have a purpose. (8:02) Quotable Moments: "Speed is the name of the game when it comes to engagement." "People like to join groups for the networking. If you give them a little spot, that's controlled, where they can promote it helps the engagement, it helps the group, and it also helps them feel like there's opportunity there." "A lot of people have groups because they just want to sell to them. Like you can sell to them but make sure they have another incentive to be there." Other Tidbits: When you go on Facebook you can find plenty of red oceans in the "entrepreneurial group" sections, you need to carve out a different niche there. If you are selling coaching to help people improve their business or even selling simple products it is detrimental to your time and energy to be in those red oceans. Carve yourself out a blue, underappreciated, or even brand knew section to help expand your reach to its full capacity. Links Mentioned by Dave and Julie: Facebook.com/groups/clickfunnels FunnelHackingLive.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Josef Rakich: Josef Rakich and Ken Brickley generated over $1.6 million in less than 10 months in a hyper competitive niche. They sell meal plans and fitness training programs in what most would consider to be a 'red ocean' environment. They reveal the secret to being able to bounce back from a declining business to now being able to sell worldwide. Their tips and secrets can help you no matter what you are selling. Tips and Tricks for You and Your Business: Josef and Ken let us in to how they automated their fitness company to increase their ability to help others (4:43) Josef goes further into how you can clear up a "Blue Ocean" for yourself in what was previously conceived as a "Red Ocean". (7:08) Staying dominant in the SnapChat realm through your stories. (9:16) We learn that Josef and Ken rarely sell their full service initially. (12:30) After their clients have opted in their next step in the funnel is to help them understand the price point. (16:46) We need to build our stories before we extend our offers. (22:41) Always remember that each social media platform vibrates at a different frequency for you to match. (26:32) Quotable Moments: "That's why we created some software that allows us to take everything into consideration to still produce the perfect workout plan, the perfect meal plan for all of my clients as if I was to personally write them out each one." "Nothing closes better than a story format." "Something like that story format, it gets that message to them simply and clearly and they can understand. It's not too long, not too detailed but it gets them exactly the message we want to give them." Other Tidbits: Josef left the Personal Training circle because it wasn't scalable. Links Mentioned by Dave, Josef, and Ken: JosefRakichFitness.com https://get.macroactive.io/macroactive Meal Plan Software that Josef gives to his clients Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Talk about What We Sell: Dave Woodward wants to lay out the details for the pros and cons to the types of products that sell best. He reveals secrets successful marketers use to sell products as experiences and what you can do to have similar success. Tips and Tricks for Your Business: Selling a product that is purely commodity vs. an experience. (2:08) Changing your marketing standpoint from commodity to experience. (4:42) When you look at successful people, they sell experiences (8:00) Quotable Moments: "Unfortunately for most of us that are in marketing we end up going the exact opposite direction. Our product becomes very price-sensitive, very commoditized." "But once you start bundling it with different products and services where someone no longer compare it to other water bottles. It now becomes an experience that the person is going to get along with that." "Even though you're selling a product or a commodity you can still have an experience. Try to find different ways of creating it, most of it is through your marketing." Other Tidbits: Dave loves ice cream, his wife loves Lu Lu Lemon. Links Mentioned by Dave: FunnelHackingLive.com/get-your-ticket-now FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie Stoian: I get asked all of the time how to launch a funnel if I don't have any money to spend on Facebook or other Ad platforms. Julie Stoian provides 6 different ways you can use to get free traffic to your funnel. The key is to get started asap. Tips and Tricks for You and Your Business: Traction Marketing, it's kind of awesome guys. (0:58) Dave and Julie stress the difference between a gift between a gift and a bribe. (4:54) SEO, Search Engine Optimization, is still something you can do and Julie breaks it down for us. (8:10) Quotable Moments: "Usually what happens is if you go out and help 100 people, 20 or 30 of them are going to go in and click on your profile and there's your 'Wallbait' sitting right there." "If you don't have money to send on a huge ad budget then what you do have is time. And so make sure that the time your spending is of value to you and of value to the person you're reaching out to." "Again, it's about delivering content that the platform, and the people on that platform, actually like." Other Tidbits of the Podcast: There is a fine line between a bribe and a gift to show appreciation. Dave tells us about how somebody who had sent a handwritten letter and miniature copies of Dave's favorite book no bigger than his thumb. This gift meant a lot to him personally and although no favors were reciprocated, he gained a lot of respect for this man. Dave then contrasts this to someone else who gave Russel a somewhat thoughtful gift and shows up the next day expecting to be able to borrow some of Russel's time. Although Russel pulled himself away from his work for this guy, their relationship ended there as he didn't see any reason to associate with someone who would have such an entitled persona. Links Mentioned by Dave: FunnelHackingLive.com Come see Julie in Atlanta March 23rd and 24th and ask her your questions as she hosts one of our Round Tables! Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to do this Podcast by Himself: Dave Woodward wants to discuss with us his own entrepreneurial experiences and then relates them to the pain each of us experience as entrepreneurs. He gives 3 secrets to his success and that of others who have fought the solo-preneur battles and come out on top. Key Points in Dave's Podcast: When your doctor tells you back surgery, although your worst nightmare, is an unavoidable prospect what do you do? (3:08) We're all by ourselves as entrepreneurs most of the time, but we don't need to have every hat resting on our head. (6:04) If you work alone as a solopreneur and you're not going to masterminds you're not living your full potential. (6:51) As an entrepreneur, there are an endless number of things that provide value to you. (9:40) Asking for help is never a sign of weakness but it assuredly will help stimulate growth in your business. (10:24) Quotable Moments: "I just want to let you know that there is nothing wrong with reaching out for help." "Find out what area do you need the most help with this year and focus on that one need and join a coaching program or mastermind for that." "Don't wait until things get so bad that you literally have to have surgery in your business where you have to cut things off and go with something super drastic." Other Tidbits of the Podcast: Dave doesn't like to divulge a lot about himself, but through talking with a personal coach of his he felt opening up about his past experiences would have potential with helping others know they can be successful as well. Dave is a believer in capitalism. He's fanatic about the fact that small businesses have the potential to rule the world. Links Mentioned by Dave: Alex Charfen's Momentum Podcast FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Josh Ryan: Josh Ryan lives in New Zealand. At the age of 15 he started playing around with Instagram. 3 years later he now has millions of followers. He details the steps he uses to gain engaged followers and how he uses Instagram for his personal business and now for his clients. His steps are things you can use to build an engaged following on Instagram. Tips and Tricks for You and Your Business: The definition of engagement through Instagram. (3:02) Working out how you can get more engagement on Instagram through a Call to Action. (5:05) Dave and Josh discuss the vitality of using your Instagram Stories for connecting to your audience. (6:07) How can you use Instagram, an algorithm solely based around pictures and short videos, to sell products and grow your business? (8:15) We need to warm up our audiences on Instagram so they will spend their time and money on us (9:18) Quotable Moments: "Starting again, I probably would've built it more around me because it's just so much more powerful and impactful." "It's much easier to sell if you build a big audience on Instagram then take it to a Facebook group. That's what I've tested most recently and it's pretty powerful stuff." Links Mentioned by Dave and Josh: Josh Ryan's Instagram InstaMasteryAcademy.co/Academy Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie: ClickFunnels is one of Zapier's top ten fastest growing apps. Zapier now has over 1,000 apps. In this episode Julie Stoian shows you step by step how to how to use Zapier and ClickFunnels together to make you more productive. Here are 3 of the Zaps she walks you through: 1). Inviting People Into Your Facebook Group After They Buy a Course 2). Create New Sales Pipeline in Trello When Leads Come In 3). Following up with Attempted Failed Purchases. This was recorded on a Facebook Live and you can find the video on our FunnelHacker.TV YouTube channel. Tips and Tricks You can Use in Your Own Business: Julie lets us in on how Zapier can help us track the leads we get through ClickFunnels (5:16) Through combining Zappier and ClickFunnels Julie has found it easier to access lost payments (10:10) Julie answers questions from the audience (15:36) Dave and Julie dive into how you can automate your business through apps (17:00) Julie breaks down why integrating Zappier with ClickFunnels is so simple and beneficial (19:23) Webinar Integrations (21:54) The audience asks about zappier and ClickFunnels (24:00) Important Question: Is Zappier trustworthy? (28:56) Quotable Moments: "Pretty soon, developers are working on it, you'll be able to push information into ClickFunnels instead of just out from it. So that's coming out soon. Date to be determinined." "If you take nothing away from this training except this one key point: if you have a new contact, a new purchase, or failed payment those are the three ways that ClickFunnels can send trigger information going out." "The truth is that automation frees you up so that you can connect with your customers more and stop doing all of the little tasks that are getting in the way of your day." Other Tidbits of the Podcast: Trello is the glue that holds CickFunnels' productivity together, and Russel Brunson's love affair of a software. Julie uses Zappier to send her texts every time she makes a sale. This way she has excuses to bust out into the happy dance throughout the day. Who doesn't love a good reason to do a happy dance? Links Mentioned by Dave and Julie: Zappier.com Trello.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Tyler Shaule: Tyler is a 2 Comma Club award winner and the Executive Director of a Christian children's summer camp in Canada, the best job in the world if you ask Tyler. But as his camp faced shrinking enrollment numbers he saw that moving marketing and registration online would be a good move for his business. The only problem was he didn't know how to do it. He eventually found our ClickFunnels software and began applying the "offline" principles he was familiar with to drive up the online sales (about $1.12 million in 8 months) for camp sessions. Tyler has even been able to receive an award from a national fundraising association from his donation funnel. Not only has he found success in increasing the revenue for his summer camp, but other businesses have reached out to know how he did it. Since most of them are "offline" coaches and service he finds a lot of relatability to their struggles. Tyler has been able to help these new clients of his make the same trip he did to getting their own "online" clients. Now he has his own consulting business where he gets paid up to $10k per client. Almost forgot to mention this last part, 5 years ago he was a high school math teacher. Now what was your excuse for not following your dream again? Tips and Tricks You can Use in Your Own Business: From Math Teacher to Camp Director to Online Marketer (1:04) Tyler's $1.2 million funnel logistics (4:29) Increasing retention when you only sell a week-long camp trip (8:41) Tyler Turned his "Free+Shipping" Funnel into a "Donor-Conversion" Funnel (14:06) Starting up a Camp-Marketing Consultancy when everyone wants to know how you're doing well (17:36) Getting in contact with Tyler Shaule (19:38) Quotable Moments: "If I can do it with a summer camp in Canada, you can do it with anything." "In our industry, the buyer's journey is like 6 months to 8 months long. So, we kind of have to walk with them throughout that whole time." "That's what I want to do, I want to put that word out, encourage regular people like me to just jump in, and get ready for the success that can come when you have the right Mentors, the right tools, and the right mindset to just really get in there and do it." Other Tidbits of the Podcast: As Tyler's business relies on their ability to invoke trust in customers so they can see why it's good for the kids to attend the camp and why it's safe to leave their kids at this camp. He was able to solve this problem through the use of social media posting of other families. Links Mentioned by Dave and Tyler: FunnelHackingLive.com/get-your-ticket-now www.facebook.com/tyler.shaule Tyler Shaule's Facebook FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Talk about the Secrets of Emotional Connection: Recovering from recent back surgery has created a couple of learning opportunities for Dave. He reveals what Russell taught him about how to truly connect with your audience. He introduces the concepts of feel, felt, found and how they relate to the people you want to serve. He also dives in to how you can use the concept of emotional connection in your videos and sales copy to increase your connection with your audience. Tips and Tricks for You: Russel helped Dave realize the importance of breaking down your own walls in relationships inside and outside of business (1:30) Don't give other people the impression that you only care for service-level relationships (2:46) Using "Feeling Words" (4:09) True Empathy (5:21) Selling people on emotion will backfire if you've built the emotion their feeling on misconceptions (7:17) Dave cares a ton about people yet struggles in how to correctly convey this to them (9:36) Quotable Moments: "One of the reasons that you're struggling right now with trying to connect with more people in your stories is you never will let people know how you're really feeling. You won't allow yourself to let the walls down and be more vulnerable." "It's fun having Russel as a business partner but also as a dear friend. We've known each other for over a decade now and it allows us to just be like brothers sometimes." Other Tidbits of the Podcast: Dave briefly touched on how Jason Fladlien broke down how he felt during one of Russel's Webinars after he had already pitched to increase Russel's sale rate and decrease the refund rate. Jason spent nearly an hour going over this and helping people resolve concerns before they even thought they had any to solidify their resolve of needing this product. After they had realized the need they had for the product, they were then able to earn back the money they spent twice as fast as before because of the emotional drive that they had also been sold on. Links Mentioned by Dave: [email protected] Dave's Email FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie: People are always asking me what they need to do to fix a funnel that is not working the way they thought it would. Julie Stoian outlines the steps that she uses on hers and her client's funnels. Realize almost all funnels when you first create them do not work as well as they should. You will want to listen to this one a couple of times. There is also a transcript of this episode so you can print off the details. Tips and Tricks for Your Business: Your funnel can "break". When it does, you've got to look at your numbers (1:21) Fixing copy (4:17) Sorry you have to hear this but you have to be willing to light a match to $1,000 for your funnel and ads (9:08) Know that if your front-end funnel breaks even or has some percentage of profit then that is a successful funnel (10:52) Change your funnels step by step and look at the numbers after each step (13:12) Quotable Moments: "If you're just working on a $100 budget, it's going to take a long time to generate the traffic to even determine if the funnel is working or not." "I would say the very first thing you do is tweak the copy. And if you're tweaking the copy so much that it sounds like a different offer then there's information there." "You have to be willing to spend $1,000 at least on a funnel and in ads. If you're not willing to spend that then you're not going to get enough numbers going through to see if it's really working or not working." Links Mentioned by Dave and Julie: FunnelScripts.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Bryant: Bryant Garvin has been running ads for over 12 years. He is the ads guy at "Purple"Where he spends more in a Day than what most companies spend in a month. He knows what he is talking about. He explains how to make partners out of your vendors. He reveals his strategy on using multiple networks to scale ads. He even discusses his top 3 hidden networks no one else is using. Tips and Tricks for Your Business: Bryant has realized over the years how overly obsessed people get on one advertising outlet (1:16) The price of focusing on one platform through looking at the cost to reach 1,000 people [CPM] (2:24) The scaling of Purple Mattress to be able to spend $50k/day on Facebook ads and remain profitable (4:38) Bryant breaks down why Youtube can be more valuable than Facebook for your videos (7:44) If you're looking to migrate your videos to Youtube, Bryant has some words of advice (9:38) Brand lift is super helpful, luckily if you're like us and have never heard of it Bryant gives us the low down (13:00) Other than YouTube and Facebook, Bryant has 15-16 other advertising channels going for his product (20:36) Quotable Moments: "They've gotten in trouble with putting all of their eggs in one basket. And, really, it's about strategically growing across all platforms and becoming OMNIPRESENT." "So we're always looking for a unique place where everybody else isn't playing where we can still reach the people we want without having to compete with everybody else." "If you are stuck in one channel and that's all you're using to drive your revenue, something will happen eventually: and you will go out of business or close to it so you've got to diversify it." Other Tidbits of the Podcast: Bryant Garvin and his company have helped Purple Mattress launch and become astronomically successful. You can tell just how successful they are by the amount of times you continually see their ads consistently on varying platforms. Although this podcast is not a plug for using Youtube for ads, Bryant brings up several great points as to how it's underused. While Facebook's ads have recently received a 117% increase, Youtube's have remained stable for years. Bryant's main wish to leave with all of us is for us not to all be "One Trick Ad Ponies". If we all want to build a true brand then you need to be diverse. You need to be testing where your audience is to see where you should be pushing ads to. Once you see where your audience is you will then be able to see where you can afford to make efforts to expand your audience and reach. Links Mentioned by Dave and Bryant: itunes.apple.com/Stack-The-Odds Bryant Garvin's Podcast adwords.google.com/Manager-Accounts How to manage your Google ads statistics Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie: Julie Stoian reveals her Pinterest Secrets. Pinterest has become a search engine more than just a social media site. Julie provides step by step detail on how you can use Pinterest especially if you have a product or service that can be shown through images. You will be surprised at the marketing opportunity that exists on Pinterest. Tips and Tricks for Your Business: If your audience is comprised mostly of women then you can't afford not to be on Pinterest (1:23) Not all of us have the eye for making things "Pinterest Worthy" but Julie has some tips for us to help up our game (3:49) Using GroupBoards to get more eyeballs to your Pins on Pinterest (6:46) GroupBoards have rules to follow, but they're justifiable guidelines that you can follow and still generate traffic to your funnel (8:10) Getting in touch with Julie to get a jumpstart into the world of Pinterest (10:32) Quotable Moments: "Once you have that image and your template you can just all different kinds of bridge pages and you only need one funnel. You could have 50 different bridge pages if you want but you only need that one funnel. Then all you need is different pins and put them on Pinterest." "Don't get overwhelmed and think you have to become this massively cool blogger to get on Pinterest. All you have to do is make a couple of bridge pages and get on those group boards and you can start gaining momentum." "Along with you image being very beautiful you need to make sure your description is very keyword dense. Think about it like you would from an SEO perspective." Other Tidbits of the Podcast: Dave comes forth with the fact that he's not the most artsy person in the world. Links Mentioned by Dave and Julie: Pixabay.com Free Stock Images you can use on Pinterest Canva.com Graphic Design Software you can use for Pinterest Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Share about his time at Genius Network: Dave Woodward attended Joe Polish's Genius Network November 2017. Here he shares the value bombs he learned in the 2 days he was there. Tips and Tricks for Your Business: You can't read the label of the jar that you're in so you'll need to look from an outside perspective to see what situation you're really in (3:22) Focus is something that you do, not something you have. You have to continually work on it to maintain it(3:46) Jason Fladlien reinvented using testimonials, content, and getting 150 "yes'" (5:56) Randi Zuckerberg's balance of work and life (8:26) Tony Robbins wants you to get obsessive with finding who you're selling to and why they would want to buy (11:10) Fall in love with your customer, not your product (14:13) Buying back time (16:53) Be 100% in charge but with no control, give the control to others. Funny concept right? (19:10) Quotable Moments: "As you take a look at your life try and focus on what you can get exponential returns on. You're really trying to maximize your time" "Too often people don't want to put themselves out there into stressful situations. You have to get out there, you have to live on that. You have to realize there's so much left that you've got to give and get uncomfortable. Get use to being uncomfortable" "It doesn't matter if you are a [glass] half full or a [glass] half empty kind of person. It only matters if you are going to fill the glass" Other Tidbits of the Podcast: Dave's favorite one-liner from Genius Network was: "Life is easy when you live it the hard way and life is hard when you live it the easy way." Dave is a huge enthusiast of grinding through the hard times so you can enjoy the finished product so much more as you feel the accomplished feeling coursing through you. If you're not throwing up once a month because of how hard of the intensity you're pushing at then you're not trying hard enough. Just don't take that too literally. Randi Zuckerberg, the brain behind Facebook Lives, advised this to her audience purely as a metaphor to remind us of how much we really can do. Tony Robbins told Dave and the rest of those at the conference that a belief is a poor substitute for an experience. How many people do you know that have an abundance of beliefs but little to no actions to go along with them? These kinds of people don't have as sound of an understanding of what it truly is they believe as much as someone who goes out and acts on their thoughts own notions. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie Stoian: Julie Stoian is the FIRST female Dream Car Winner Affiliate, she's rocking her new minivan in style. Not only was she a Dream Car Affiliate though she is also a 2 Comma Club winner and even a member of Inner Circle. She has become the best at what she does and we're excited for her to help you learn how you can do the same in your business. Tips and Tricks for Your Business: You can become the best in the world at what you do, if not the best than at least better than what you already were (1:50) There's importance with becoming obsessed with what you do (4:16) The greatest in the world has mastered their craft to the extent where they are able to help others get to the same level they're at (7:16) When you teach others what you do, you can be learning more for yourself than you're teaching your students (9:22) The greatest success you can have is to mentor someone to the extent where they surpass you (10:06) Quotable Moments: "There's only a limited 'Best in the World' slots. But I think a lot of people forget if you aim high, you'll go a lot further than if you aim low." "I see this happen all the time with you, with Russell, and with all the people at ClickFunnels is this idea of obsession. People that become the best in the world become completely 1000% obsessed with what they are doing." "You see that happens when people become the best at what they do, they stop focusing on the money. They know that the money comes with the value and start to focus more on their legacy." Other Tidbits of the Podcast: How much are you willing to do for your business or clients? Julie's dentist told her a few years back about the importance of flossing, she had been told this her whole life and had little faith she could change this habit of forgetting to floss. However, she decided to take action and finally devote the time to develop the habit. Years later her she's still flossing and she's learned to apply this principle in her own business. Life has more meaning as money becomes less of a focus and your legacy takes its place. Julie has set the goal this year of becoming one of the best funnel building teachers in the world. She loves what she does and now that her dream has finally become a valid source of income she can really start to devote all her time into it. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Phil Singleton: Ezra Firestone reveals his secrets to scaling e-commerce businesses. He has been doing this for over 12 years. He reveals what multiple you need to be at to be profitable. How to pick an industry and dive deep into a profitable niche. Most importantly he tells you step by step what you need to do to scale your business from startup to 6, 7 and even 8 figures. He consults on multi-million-dollar e-comm acquisitions and reveals his secrets in this episode. Tips and Tricks for Your Business: Ezra is a firm believer in focusing on your product's multiple as opposed to its initial price point (2:47) We're going to take a brief break from the value bombs of selling multiples to let you in on how Ezra got his business up to 8 figures (5:41) Premium products is someplace that Ezra feels the most comfortable spending his time and resources (16:27) Ezra knows that his business model is not the best one in the world, but it works for him the way that he wants it (21:15) Sales Process, you've got to understand sales process if you'd like to improve the use of your ad spending (26:53) Ezra's last tip he wants to share with us is the importance of video marketing (28:15) Quotable Moments: "I lean now towards mass market. I want to be able to say this product is relative to anyone of this gender in this age range. That's my ideal, right, and then you niche down from there." "What I'm trying to do is plant seeds, water those seeds every month for four months, and grow a mango tree that feeds my family for generations. I don't want to just go out and spear a bunch of fish one day." "More things have failed than worked." Other Tidbits of the Podcast: Ezra's business may have a yearly revenue in the millions, but his heater breaks for unknown reasons at the most inconvenient times just like the rest of us. Ezra learned that losing money on the short run for marketing is what catapults your business forward in the long run. If you can sell 30 $5 ticket items that's great, BUT Ezra wants you to think of how you're going to pay for more ads to get other people to buy it. Will those same people come back to buy again? Not likely. With transparency, your company can get the jump on this competition. Ezra comes forth with his and Russel's secret Ju-Jitsu vs. Wrestler square off they had in the kitchen at Pirates Cove. We are potentially going to be presented with a round 2 on Funnel Hacker TV down the road. Prepare yourselves for a showdown that'll rock the internet harder than the release of "What Does the Fox Say" on YouTube. Links Mentioned by Ezra and Dave: Everlane.com SmartMarketer.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Phil Singleton: Phil Singleton has owned and operated a digital marketing agency since 2005. Now he has more business than he knows what to do with. He reveals why on this episode. He is an award winning author but nothing has given him as much credibility as being a Podcast Guest. He explains the SEO benefits of Podcast guesting, the things you need to do, the things you should not do and what you can do to get on more podcasts and get referred by the host to other podcasts. Tips and Tricks for Your Business: Phil tells us why podcasting is so beneficial for SEO (1:25) Dave gets Phil to disclose his secret of content marketing to go from a blog post to a kindle to a podcast earlier than he had planned (9:11) Being multidimensional is key in your business and is something we use here at Clickfunnels (14:47) Phil writes up other people's show notes if they aren't already just because of the amazing value it adds for him (20:31) Quotable Moments: "I've been doing this for 12 years, I've never seen any content marketing or SEO tactic delivered this much value and benefit for this kind of effort that we've put into it." "We were already going down this path because our whole thing these days is building people's authority and separate them and try and make their websites look good in the niche they're in." Other Tidbits of the Podcast: Phil is an advocate for being a guest on a podcast to grow your reach. He even said how he kicks himself in the butt for not making his own podcast earlier. Dave HATES writing out blog posts it's just not his strong suit nor his interest as opposed to public speaking. Due to Phil finding this so relatable he gave us a few places to go to look for outsourcing these more tedious tasks to people more experienced than us This podcast will be a test-run to being posted onto more social media platforms than ever. Of course, Phil was flattered. Links Mentioned by Phil and Dave: Phil's Main Website kcwebdesigner.com Phil's Book Website: seoforgrowth.com Phil's Podcast Booking Service: podcastbookers.com Outsource writing resources bloggerlocal.com/national/best-blog-writing-services Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Ryan Lee and Brad Gibb have become the #1 Financial Consultants for Business Owners and Entrepreneurs WITHOUT having to leave the comfort of their home offices. Their industry is plagued by red tape and regulations on what you can and cannot say. They have been able create a marketing system that pre-qualifies leads which cuts the typical 3 to 4 appointments down to 1. They reveal what they do in their business and also how they are helping others duplicate their system. Show Notes Ryan and Brad met getting out of a rat race in the corporate world Employee to business owner to investor, a Ryan and Brad tale Empowering your clients so they can make money instead of making it for them Ryan and Brad have turned the investment industry on a side that it has never before been New Opportunity Vs. Improvement offer: Which is your business? Dave went through the application for Ryan and Brad's Investment Service It's possible to hate selling to people but love marketing, you just need to do what they did first If you customize your product in a niche enough, you will become the name for that niche You can help all of your clients more if you automate your systems like Ryan and Brad have done Ryan and Brad knew that financial advisors weren't creative enough to make websites, so they found out how to make templates and sell them to their friends and clients in the industry Quotes: "The more you know, the more empowered you are." "It sounds cheesy and fluffy but it is the truth; because we've mixed it with our experience and our unique way of doing everything that we've really made this OUR practice and nobody else does it." "For us to be able to create a course, deliver a course, and give people websites that function and work that they could take our levels off and put their levels on was phenomenal." Links: AtlasWealthSolutions.com/playbook AtlasWealthSolutions.com/toolkit FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Lisa Wendler has gone from training horses to living her dreams helping other women live theirs. She attended her first Funnel Hacking Live event in 2016. Over whelmed with what appeared to be a lot of techno babble, she broke through and reveals how you can too. Show Notes This might be a different podcast for you Lisa Wendler's husband spent $5k on Clickfunnels and inadvertently launched his wife into it Lisa, through clickfunnels has retired to do the job she really feels right doing Lisa found her niche in a group of people she very easily relates to, depressed women When the market crashes and you lose acres of land, you make a wedding venue, right? Quotes: "Behind the scenes, and I think that's what most important is, understanding your niche, speaking their language and knowing where to find them." "Overcome those limits of saying 'You know what? I'll just be me and I can find my voice' If someone loves me then they love me. That's their projection and that's their journey." Links: AlphaWarriorWomen.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

This is the 2nd time I have been to Tai Lopez' mansion in Beverly Hills. This experience was totally different than the first time. I reveal what I learned while there with Russell Brunson. The evening got started late and went till 2 am. I reveal the value bombs that were shared between Russell and Tai. Show Notes How much money would you pay for the process to sell a service as opposed to the actual service itself? If you want to know how well your business is doing, look at your cost to acquire a customer There are false beliefs that you can prove wrong to show the need for you? Dave wants you to realize the importance of selling something you don't have Curate the product you are affiliating or even selling You, like Ryan Moran, can be become known for using other people's content well Type "A" Players Quotes: "Document the process while you're going through creating some of the content. The process you'll find is, typically, more valuable than the content you create." "If you can identify what the false beliefs were and then identify what had happened to you to actually change those beliefs, that is how you sell anything." "A players are exponentially more valuable on your team than B players." Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Garrett J. White is the founder of Wake Up Warrior. He recently hosted his 2nd annual WarriorCon where Russell Brunson Spoke. While I was there I was so impressed with what Garrett has created. After being humiliated at the event I decided it was time to take notes. I am so glad I did. I reveal the 9 marketing secrets I learned. Show Notes CULTure A good culture in a business makes you feel left out not being involved You are going to suck at first, but you won't be at that state forever It is your audience, YOU should know them What might be possible if I just believed? You're going to have to lead by example Show your appreciation Always change and always improve; both in your own life and your business Surround yourself with people that have your vision Go all in on those people who have helped you get to where you are and where you will be Never EVER give up on family Quotes: "You're going to suck, you're going to suck real bad at first. What you're going to find over time though is that eventually you're going to suck less. And, eventually, you might even get to the point where you're actually good." "You have to know your audience and be willing to call them out." "Because [Garrett] is leading by example, it is going to be very difficult for people following him not to be willing to do everything he is asking them to do because he's doing it himself." Links: [email protected] MarketingSecrets.com WakeupWarriorMovie.com ExpertSecrets.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Ricardo Leite Jr. is a college entrepreneur and immigrant from Brazil. Recently married and struggling to pay the bills reveals what he did to turn opposition into opportunity. Listen to find out how he is using ClickFunnels to split test products before he buys them thus drastically improving his success. Show Notes Ricardo was running out of funds for the month and was introduced to Amazon and soon had a near $3,000 surplus in his funds soon after Fusing Clickfunnels and Amazon Sell a product before you have it Ricardo has learned from his entrepreneurial experience thus far that you need to take action Quotes: "We were talking about the principle of selling something, before you have it here." "If you have an idea that you want to pursue and you highly believe it's going to work you should try it. If you fail it's not a big deal try something else." "What differentiates the entrepreneur from the person who aspires to be an entrepreneur are the actions that you take." Links: YouTube.com/RicardoLeiteJr FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Fastest and best way to grow your business is by attending LIVE Events. After attending hundreds of LIVE events over the last 12 years, Dave Woodward reveals his secrets to attending live events. What you need to do before, during and after the event. He also tells you those things you must not do while at a LIVE event. Show Notes The people you will meet at live events are most often the best kind of network Dave has always been a huge believer in investing in yourself by attending a live event If you go to a live event you will be more productive even leading up to the event The audiences you find at live events are one of the most captive audiences Words of caution: prepare for the people you'll be meeting and want to connect with Dave wants you to know, people can tell when you're not being authentic Quotes: "The majority of my relationships and friendships and everything else have come from live events." "Typically, the content you're going to find at a live event are things that are working today, right now. It's not something you read in a book or something that worked years ago. It's not hearsay." "When you're at a live event, it's live. Meaning, you need to be alive. You need to be awake, you need to be aware, you need to be giving." Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Brian Page is one of the fastest 2 comma club winners we have had yet. He created a funnel that did over a million dollars in sales in less than 60 days. He reveals his 3 secrets and talks about his actual funnel and how he was able to achieve "2 Comma Club" Status so quickly. Show Notes In less than 60 days Brian Page made $1,000,000 dollars through a site on Clickfunnels How do you generate a million dollars through a funnel? Brian didn't know how to do a webinar so, like all of us, he had to choose to learn Brian Page uses affiliates lists to expand his own Affiliates, they can be our connections to moving up in the world Your network is your net worth, wise words from Brian Page Funnel hack what others are doing that works so you can get your message out there Quotes: "I didn't know how to do a webinar, I had never done one before. So I literally had to go home and figure out how to build a webinar presentation and I locked myself in a room until I could figure out how to do that first webinar." "It's been exciting, it's all happened really really quickly. But keep in mind I did work on this for quite a while before I made any real money with it." "I learned things at that event from successful people that were just like one or two "Aha!" moments where I'm like if I do that then I'll break through. And that's exactly what happened for me." Links: MeetBrianPage.com bnbformula.com Brian on Instagram Brian on Facebook FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Chris Brewer has been a running an agency helping business owners get the greatest ROI out of their traffic. They recently changed their agency tag line to "A Full Funnel Agency" to work with businesses on every part of their funnel. Traffic has been an obsession for years and in this episode Chris reveals the #1 traffic mistake and what you can do to avoid it. Show Notes Chris Brewer was one-upped by his daughter * cue dramatic music * If you only use one traffic source you are then at the mercy of that one source's conditions Chris lets us know the importance of slowing down Good funnels with the right pitch for the right audience is what will make the difference Chris dumbfounds Dave with the amount of useful marketing platforms Engagement Opportunities: Your branding is what's keeping somebody on your product We're able to customize our audiences on Google Optimize your email list Chris Brewer tells the great story of a band using Funnels to track their fanbase Quotes: "A lot of people talk about diversifying your income, the most important thing is diversifying your traffic source." "The internet makes it possible to not Nike level branding opportunity but to have pretty darn close, especially in your niche." "The question to ask your buyers is: how do they use my product? How does it benefit or improve their lives?" Links: ChrisBrewer.co/contact-chris FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar