C-Suite Sales & Marketing Perspectives

Episode #277: Lawrence McGlown, Chief Growth Officer at Careerminds, explains why internal alignment is the most critical factor in achieving sustainable B2B growth. He discusses how siloed functions create friction that slows revenue velocity and weakens execution. McGlown highlights the importance of shared purpose across leadership teams. He also outlines how alignment around profitable growth accelerates collaboration and results.

Episode #276: Asier Garcia, Chief Growth Officer at VML, explores why sustainable B2B growth requires moving beyond a vendor mindset and becoming a true strategic partner. He explains that companies must deeply understand their clients’ long-term objectives, not just project requirements. Asier emphasizes challenging clients, building trust across departments, and aligning with broader business goals. These practices strengthen relationships and create more meaningful, lasting growth opportunities.

Episode #275: Tracy Hansen, Chief Marketing Officer at SBI, The Growth Advisory, explains why executive alignment is the top barrier to sustainable growth. She describes how leadership teams often approach the same problem from different functional lenses. She shares why this creates friction across departments and slows execution. She also outlines practical ways leaders can align around shared outcomes and operate as one team.

Episode #274: Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth strategy ownership. She explains how AI is transforming marketing teams, enabling personalization at scale and reshaping organizational structures. Cannizzaro highlights how CMOs must rethink staffing, workflows, and alignment. Her perspective shows how strategic category ownership now defines marketing leadership.

Episode #273: Amita Gudipati, Chief Customer Officer at Renaissance Learning, explains why customer experience must be treated as a growth strategy. She shares how organizations can scale CX while maintaining meaningful human engagement. Her approach highlights structured voice-of-customer programs, segmentation, and ROI measurement. The discussion connects CX directly to retention, expansion, and long-term sustainable growth.

Episode #272: Abhijeet Prabhune, Chief Customer Success Officer at IP Infusion, explains how organizations can scale growth without increasing headcount. He highlights how constrained environments can drive innovation, improve organizational design, and increase efficiency. By focusing on system-level thinking and customer outcomes, teams unlock scalable performance. His insights show how deliberate operational changes enable exponential growth without proportional increases in staffing.

Episode #271: Imogen Wethered, Chief Executive Officer at EnableAll, explores why trust, transparency, and fairness have become essential drivers of modern B2B growth. She explains how companies that prioritize customer control, clear communication, and authentic experiences reduce buyer stress and build stronger, more credible relationships. Her perspective highlights how trust is shaped not just by messaging but also by product design, pricing models, and the way organizations engage customers throughout the entire journey.

Episode #270: Kamron Kunce, Chief Marketing Officer at RJ Young, explains how marketing is evolving into a company-wide growth driver through customer experience, data, and sales alignment. He shares how integrating CX into marketing transforms strategy and creates scalable growth. He also outlines how aligning teams, leveraging data, and focusing on real customer insights improve both conversations and outcomes. His approach demonstrates how modern CMOs shift from support roles to strategic revenue leaders.

Episode #269: Seth Carpien, Chief Growth Officer at Tricon Infotech, and Misti Fragen, VP of Change Management and Digital Transformation at Tricon Infotech, explore why trust must come before selling in modern B2B environments. They explain how leaders who invest time in building authentic relationships create stronger opportunities for collaboration, long-term partnerships, and sustained growth across industries. Their discussion highlights how genuine engagement, community building, and human connection allow organizations to develop meaningful credibility that influences buying decisions and strengthens professional networks over time.

Episode #268: Dean Hickman-Smith, Chief Revenue Officer at Testlio, explains why traditional CRO planning models are becoming outdated in faster technology markets. He describes how revenue leaders must shorten planning cycles and strengthen feedback loops among sales, product, and marketing. Dean shows that modern revenue leadership requires constant learning, customer alignment, and faster decision-making to keep up with rapidly changing buyer expectations.