The Evolving CMO: Owning Strategy Beyond Demand
Episode #274: Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth strategy ownership. She explains how AI is transforming marketing teams, enabling personalization at scale a
C-Suite Sales & Marketing Perspectives
March 27, 202625m 51s
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Show Notes
Episode #274: Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth strategy ownership. She explains how AI is transforming marketing teams, enabling personalization at scale and reshaping organizational structures. Cannizzaro highlights how CMOs must rethink staffing, workflows, and alignment. Her perspective shows how strategic category ownership now defines marketing leadership.