The Hidden Revenue Cost of Executive Misalignment
Episode #275: Tracy Hansen, Chief Marketing Officer at SBI, The Growth Advisory, explains why executive alignment is the top barrier to sustainable growth. She describes how leadership teams often approach the same problem from different functional lense
C-Suite Sales & Marketing Perspectives
March 30, 202630m 47s
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Show Notes
Episode #275: Tracy Hansen, Chief Marketing Officer at SBI, The Growth Advisory, explains why executive alignment is the top barrier to sustainable growth. She describes how leadership teams often approach the same problem from different functional lenses. She shares why this creates friction across departments and slows execution. She also outlines practical ways leaders can align around shared outcomes and operate as one team.