The Trust-First Advantage in Modern B2B Growth
Episode #269: Seth Carpien, Chief Growth Officer at Tricon Infotech, and Misti Fragen, VP of Change Management and Digital Transformation at Tricon Infotech, explore why trust must come before selling in modern B2B environments. They explain how leaders
C-Suite Sales & Marketing Perspectives
March 17, 202630m 51s
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Show Notes
Episode #269: Seth Carpien, Chief Growth Officer at Tricon Infotech, and Misti Fragen, VP of Change Management and Digital Transformation at Tricon Infotech, explore why trust must come before selling in modern B2B environments. They explain how leaders who invest time in building authentic relationships create stronger opportunities for collaboration, long-term partnerships, and sustained growth across industries. Their discussion highlights how genuine engagement, community building, and human connection allow organizations to develop meaningful credibility that influences buying decisions and strengthens professional networks over time.