Business without Burnout

Do you feel like your current business model is suffocating? If so, this episode is for you. Sometimes entrepreneurs go into a business model unintentionally and it isn’t what we’re looking for. Today’s episode will get you back on track as I discuss how you can fix a broken business model. I share the important questions you need to ask yourself, such as what is the service or product? What do the marketing operations and sales look like for the sale of your offer? What are the unique focal points? And how do they differ across different offers? If you're realizing that maybe your business model isn't feeling aligned and you really want to pivot profitably, the questions and examples I pose in this episode will help you get one step closer to clarity. “Really define what you actually want, what business model actually fits in with your personality, with your goals, with your abilities, and with the way you know that you can support and deliver results for your clients because that's the ultimate goal.” - Kirsten Roldan Here’s a closer look at the episode:Questions to get yourself realignedExample of how a group program vs. course business has different focus pointsShifting your focus points for each business modelHow I defined what I personally wanted in each business model Resources:Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Do You Actually Want to Run a Mastermind? https://www.instagram.com/tv/CN3WP0bFXsS/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ Do You Need CEO Coaching? https://www.youtube.com/watch?v=xAtm3ZBIBtA

In this very special episode, Julie Ciardi--host of the Ignite Hustle podcast--joins me for an open discussion about the ups and downs of entrepreneurship. Julie is a former Fortune 500 marketing VP turned multi-passionate entrepreneur. Today, we’re taking a walk through memory lane, starting with how Julie and I became entrepreneurs. We get candid about our fears surrounding money, making fear-based decisions, and why fear really never goes away. We share advice about starting your entrepreneurial journey by monetizing a single skill, the difference between service-based businesses and e-commerce, why your mindset constantly has to shift and grow in entrepreneurship, why you need to talk to your ideal audience, and so much more. “I'm going to tell you what I think the worst thing is that can happen. The worst thing that can happen is you actually don't try the things that you really have always wanted to try. And you become 90 years old. And you look back with regrets.” - Julie Ciardi Here’s a closer look at the episode:My background in healthcare and my personal turning pointMaking fear-based decisions How Julie started her entrepreneurial journey as an online entrepreneurWhy the beginning of developing your business is always messyStarting your own business by monetizing a single skillThe difference between service-based and e-commerceWhy expecting immediate reward is unreasonableWhy branding is more than fonts and colorsThe importance of knowing your ideal audience Resources:Julie’s website: https://julieciardi.com/ Julie’s Instagram: https://www.instagram.com/julieciardi/ Ignite Hustle podcast: https://podcasts.apple.com/us/podcast/ignite-hustle/id1424512444 Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/

As you may already know, my husband and I are the founders of the CEO box -- an online gifting service for entrepreneurs. But truth be told, I would not be sitting in the CEO box office recording this episode if it weren’t for Kerrie Fitzgerald. Kerrie is a subscription box, product, and e-commerce guru who helps product-based businesses increase their sales and grow a 6-figure brand. She successfully sold her first business, the Dapper Dog subscription box, after reaching 6-figures in just 2 years. She joins the podcast today to share her wealth of knowledge about starting a product-based business. In this episode, we discuss all the juicy details from building inventory, branding, and how you can leverage your service-based brand to branch into products. Kerrie also shares her expert opinion on the top 3 things you need to focus on when launching your business. Whether you’re an online service provider looking to branch into e-commerce, or you’re wanting to hit the ground running with your product-based business, this episode with Kerrie is a must! Tune in and start taking notes as Kerrie shares her valuable insight through lessons learned as a successful e-commerce entrepreneur. “I always tell people to find something that solves a pain point for someone, know your ideal customer, and then validate your business idea with that person.” - Kerrie Fitzgerald Here’s a closer look at the episode:Why Kerrie was a big reason I joined a mastermindKerrie’s business journeyWhat selling her business was likeLeveraging your service-based business to branch into productsThe importance of focusing on one social media platformWhy you need to set up your email marketing and automationWhy SEO mattersThings you need to think about when launching a product-based businessThe importance of validating your ideaBuilding your initial inventory Resources:Kerrie’s website: https://kerriefitzgerald.com/ Kerrie’s Instagram: https://www.instagram.com/kerrie.a.fitzgerald/ The 6-Figure Product Business Podcast: https://podcasts.apple.com/us/podcast/the-6-figure-product-business-podcast/id1539990265

Being an entrepreneur is a tough road to walk. But pursuing entrepreneurship while juggling a 9 to 5 job is even tougher. Cara Barone is a business coach and mentor who helps type-A women grow and scale their online businesses. What’s more, Cara is also a consultant at LinkedIn. She joins the show today to discuss the balancing act of switching between your 9 to 5 hat, and your entrepreneurial hat. In this episode, Cara shares her journey with LinkedIn and her coaching business. She also explains why she loves working at LinkedIn even though she’s coaching full-time. And as a recovery type-A entrepreneur myself, we discuss why type-A women have so much potential but they can also burn out the fastest. Whether you’re caught between your 9 to 5 and full-time entrepreneurship, or maybe you’re a classic type-A goal-getter, Cara unpacks some of the most important issues that could help change the way you show up in life. “We're creating a business so we don't have to work 5 million hours. Yet we end up working more than our corporate jobs. But you know, we do this to create flexibility and freedom. And then, of course, to make an impact.” - Kirsten Roldan Here’s a closer look at the episode:What brought Cara to LinkedIn and what’s keeping her thereWhy Cara branched out and started her own businessThe struggles of being a type-A hustlerHow Cara balances her 9 to 5 and full-time coaching businessHow Cara’s co-workers respond to her entrepreneurial version of herselfEntrepreneurship or intrapreneurship?Why you need to rest to receiveIntentional habits to step into a higher version of yourself Resources:Cara’s website: https://www.carabarone.com/ Cara’s Instagram: https://www.instagram.com/carabarone/ Corporate Women Scaling Business FB group: https://www.facebook.com/groups/chaseyourpassionprofitably/ Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ The CEO Box:

What does Black economic empowerment look like? My guest today is Charlene Izere, founder and CEO of Melanin & Money -- a multiple 6-figure boutique online business management agency. Charlene moved to the United States when she was 3 years old, escaping the war in Rwanda. Her upbringing shaped her into the solutions-oriented, independent woman she is today. In this episode, Charlene discusses her journey from humble beginnings to becoming a Black luxe creator. She shares how wealth, both mindset and monetary, allows communities and individuals to move from a state of survival to one that thrives in different endeavors. Charlene dives deeper into her purpose, explaining why she founded the “We Own Our Own Legacy Impact Fund” for BIWOC entrepreneurs. Tune in to hear Charlene’s inspirational story and her important mission to put more opportunities and money into the hands of Black womxn. “I get to decide how I want to live my life and black women and women of color, we get to decide how we want to live our lives. And our white counterparts -- they do the same. So why not us?” - Charlene Izere Here’s a closer look at the episode:Centering yourself with a wealthy mindsetNormalizing luxury for Black women and WOCWhy we all deserve a wealthy lifeFiguring out how to be a solutionThe power of knowing your potentialFinding strength and power in hardship We Own Our Legacy Fund: https://ifundwomen.com/projects/we-own-our-legacy-impact-fund The resource gap for BIWOC entrepreneurs is an existential threat to sustainable innovation in our communities, which is only heightened by the fact that our generation is witnessing more Black and Brown businesses close their doors than ever before due to COVID-19. Throughout history, BIWOC have experienced many assaults to their self-determination as entrepreneurs; but still we rise. The We Own Our Legacy Impact Fund will pool essential financial resources, business coaching, and tech support for Black and Brown women founders. We are founders. We are small business owners. We are mothers. We are WOC. We are warriors. We are a network of resources, Black resilience, Indigenous innovation, community capital, Latinx strength; to build a future where WE are our greatest asset. Our 2021 goal is to provide $100k in resource mobilization opportunities to BIWOC entrepreneurs in the following areas: monetary grants, tech infrastructure support, business coaching scholarships, and an incubator/accelerator placement. We are asking you to help us with the launch of our fund! We hope that we can count on your support. Every bit helps as we create the building blocks of our legacy. <