Business without Burnout

In this episode, Kirsten reviews her highest performing launch email: Templates Don't Change Industries. She shares the context around this email, what it did for her launch, and how Million Dollar Email will help you write emails just as powerful, without email templates.Join the Million Dollar Email Waitlist > https://kirstenroldan.com/mde-waitlist

In this episode, Kirsten shares the 5 Reasons Why Millionaires Write Emails that go beyond the basic "because you own your list, not social media page."In just 10 minutes you're going to learn unique reasons that will prepare you to scale to $1M with Email. Join the Million Dollar Email Waitlist: https://kirstenroldan.com/mde-waitlist

In this episode, Kirsten shares how to know when you're ready for a Co Coach versus needing stronger Curriculum Rules inside your group program so you can work less while delivering better results. Apply for Private Coaching: www.kirstenroldan.com

In this episode, Kirsten shares with you what your first full time team will look like as you scale to the $1M mark. She shares the exact systems you need to get working and discusses avoiding premature full time hiring mistakes. Apply for Private Coaching: www.kirstenroldan.com

In this episode, Kirsten shares her 5 Minute Rule which will help you only have to spend 5 minutes a day MAX on team communications. You will get out of Slack & ClickUp while your team moves projects forward while you live your life & coach your clients.Submit Interest for Private Coaching: www.kirstenroldan.com

In this episode, Kirsten talks about the ominous, unwritten rules of the Contractor to Employee Pipeline that are destroying coaching business teams.Submit Interest for Private Coaching: www.kirstenroldan.com

In this episode, Kirsten shares the downfall of mothering your team and how you can identify if you are running your team from a noble but dangerous place, and the steps you need to take to turn your current team structure around for the better. Apply for Private Coaching: www.kirstenroldan.com

In this episode, Ericka Ige shares her experience with doubling her investment in just 2 weeks & making email sales on the regular now. Ericka shares how the program has helped her shift her entire mindset around marketing & how it's supposed to feel, as well as how email has finally made social media less triggering & more boring than ever for her while signing more clients.How Ericka went from spinning over her messaging to clear & confidentThe simple steps Ericka completed to double her investment in just 2 weeksHow Email helps her to feel DONE with marketing instead of overthinking it all-dayJoin Million Dollar Email here: https://kirstenroldan.com/million-dollar-emailFollow Ericka: @ErickaIge

In this episode, Savannah Meikamp shares her experience with having spent 6 months of her life on a launch that included over $25,000 in ads & exhaustive strategies to peacefully make $20,000+ in just 5 days from an email list under 100 subscribers. Savannah talks about how she went from stressed & overworked to easily attracting dream, high-ticket clients that saw her energy shift just from her incorporating email.How it felt to spend 6 months doing the most just to break evenWhat she believed about email before realizing it was a step you can't skip How important it is to simplify to scaleJoin Million Dollar Email here: https://kirstenroldan.com/million-dollar-email

In this episode, Dielle Charon shares her experience and what she learned about writing high-converting emails inside Kirsten's program. Dielle walks us through her last 4 launches and how she has reduced her presence more and more on social and increased it in email without compromising sales. You'll also learn some things that really surprised her about her most recent $150k launch when it came to email marketing. How Dielle went from launching her group program with sales calls to selling completely from email Dielle's belief in using email marketing to book more sales callsDielle & Kirsten also riff on copywriting techniques, the mindset work required to send high-converting emails, improving your messaging, and moreJoin Million Dollar Email Here: https://kirstenroldan.com/million-dollar-email

EPISODE OUTLINE:In this episode, Gina Knox shares how she went from $38,000 to $115,000 without launching. Gina was selling her $2K evergreen program with sales calls and extensive DM conversations before working with Kirsten. She launched and secured $10,000 with a webinar, emails, and lots of social. Then, she joined Kirsten's roster and secured over $100,000 without launching. Gina also shares her experience with being truly evergreen and not relying on launches as well as how she feels about email marketing now that she has secured sales calls and pay in full sales with the Million Dollar Email Framework. What Gina thought scaling an evergreen program looked like What shifted in Gina's marketing to help her go from 6 launch sales to 17 on evergreenHow Gina feels about her marketing now as she executes the Million Dollar Email StrategyJoin Kirsten's Email List Here: www.kirstenroldan.com

In this episode, Kirsten introduces her fresh, market-disrupting email marketing program, Million Dollar Email. This program is for the coach or service provider that wants to make high-ticket sales through email. Make sure you listen in and learn how it will help you! What the program is, how much it costs, and how it's structuredWhy this program is unique and going to help you get your DREAM email resultsWhen it's opening and a look at our special pre-sale bonusJoin Kirsten's Email List Here: www.kirstenroldan.com

In this episode, Kirsten & shares her exact strategy to booking over $100,000 in high-ticket 1:1 clients without customizing her packages or doing a bunch of intensives. Learn the power of mastering your 1:1 coaching, 100k sales cycleLearn the 6 strategic focus points that will help you sell $100k in 1:1 coaching fastLearn things like what data points tell you what and how to troubleshoot your marketing & sales accordinglyGift yourself or others with The CEO BOX:https://www.shoptheceobox.com/Work with me 1:1:https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa

In this episode, Kirsten & Launch Content Coach, Lizzie Seaburg - talk about how to stop avoiding launching and make more money when you launch by leveraging your unique launch archetype. Whether you're driven by automation or you consider yourself more "on the spot", launching is still for you! Why working on inside of someone else's archetype is hindering youWhy launching isn't dead, you just need to view it differently Why a launch is only as good as the content you leverage inside of it Follow Lizzie: @lizzie.seaburg Gift yourself or others with The CEO BOX: https://www.shoptheceobox.com/Free Funnels Masterclass: https://kirstenroldan.com/free-masterclassWork with me 1:1 :https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin Finesse Your Funnel: https://kirstenroldan.com/fyf

EPISODE OUTLINE:Copy tips from an Expert Copywriter that knows how to fascinate & convert audiencesWhy it isn't always very easy as a WOC to write how you speak when you're first breaking out in business The importance of UX Design & CopyDESCRIPTION:In this episode, two Nuyorican CEOs (Kirsten & Christina) talk about writing copy how you speak and the wonders it will do for your brand! SHOW NOTES:Follow [email protected] Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/1:1 Private Coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa Do You Actually Want to Run a Mastermind? https://www.instagram.com/tv/CN3WP0bFXsS/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ Do You Need CEO Coaching? https://www.youtube.com/watch?v=xAtm3ZBIBtATHE CEO BOX: https://www.shoptheceobox.com/

In this episode, Kirsten interviews Multi-Passionate Entrepreneur Coach, Quinn Ford. This was truly a casual business conversation that touches on so many different hot topics!We talk about humility, shame, storytelling, and building a mission-driven brand.Episode Outline:Trying to be different in the coaching industry vs re-inventing the wheel Why stressing over being "more mission-driven" isn't healthyStorytelling vs TMI MarketingUnproductive Market ResearchFramework Mistakes & more!Follow Quinn @shamelesspromocoachGift your self or others with The CEO BOX: https://www.shoptheceobox.com/Free Funnels Masterclass: https://kirstenroldan.com/free-masterclassWork with me 1:1 :https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin Finesse Your Funnel: https://kirstenroldan.com/fyf

In this episode, Kirsten has a casual conversation about business, college, and clients with Life & Dissertation Coach, Dr. Marvette Lacy!Kirsten & Dr. Lacy discuss: How Dr. Lacy helps BIPOC PHD Students finish their dissertationHow important it is to HAPPILY work toward your goalsWhat really makes a coach effective in getting results for their clientsFollow Dr. Marvette Lacy:IG @marvettelacy, @qual_scholarsJoin Roadmap to Results by Coaching Queens, Dr. Marvette Lacy & Dielle Charon: https://coaching-queens.mailchimpsites.com/Gift your self or others with The CEO BOX: https://www.shoptheceobox.com/Free Funnels Masterclass: https://kirstenroldan.com/free-masterclassWork with me 1:1 :https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin Finesse Your Funnel: https://kirstenroldan.com/fyf

In this episode, Kirsten talks to Tasha Booth, an agency owner, coach, and podcaster. Kirsten gets the inside scoop on how Tasha has built a high-ticket agency to 30 team members while growing a coaching brand as well.Tasha is the Founder & CEO of The Launch Guild - a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with Course & Podcast Launches, Operations & Systems Management, and Content Management & Repurposing.Additionally, she mentors Virtual Support Pros (VAs, OBMs, & PMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast -- a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn the business and tech tips.Follow Tasha Booth:@thetashaboothwww.tashabooth.comGift your self or others with The CEO BOX: https://www.shoptheceobox.com/Free Funnels Masterclass: https://kirstenroldan.com/free-masterclassWork with me 1:1: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin Finesse Your Funnel: https://kirstenroldan.com/fyf

In this episode, Kirsten shares all the shifts 2021 has brought including going full-time as a coach and how growth & visibility tends to impact her emotionally. Listen to this episode if you want to learn how she is overcoming her fears of visibility and other mindset shifts she's making on her journey to a $1M business. Gift your self or others with The CEO BOX: https://www.shoptheceobox.com/ Work with me: https://kirstenroldan.com/free-masterclass

An update on what Roldan & Co. has been working on at the beginning of Q4My unconventional and proven approach to increasing my high-ticket applications for 1:1 coaching and VIP DaysIn this episode, Kirsten shares her unconventional and proven approach to increasing high-ticket 1:1 and VIP Day applications. Gift your self or others with The CEO BOX: https://www.shoptheceobox.com/ Work with me: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa

Gina Knox is a Money Coach for Entrepreneurs that are unknowingly keeping themselves in entrepreneurial poverty. In this episode, you'll learn how to view your business expenses like a real CEO and how to pay yourself more now so you can actually make investing in retirement and beyond a reality. Follow Gina: @ginaknox Gift your self or others with The CEO BOX: https://www.shoptheceobox.com/ Work with me: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa

In this episode, I talk about how the thought, "I have no leads" sent me on a launch spiral & created my worst month in business. Learn how I turned my launch rampage into a massive realization about the mindset required to hit business goals sustainably.Work with me 1:1 > https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa

Catalina Del Carmen is a Business Coach and the host of the Follow that Fear Podcast. After struggling through college and working multiple temp jobs, she finally graduated with her business degree and landed a dream job in a Sales role at a huge tech company. Now, she is achieving goals by removing all the distractions and has put her focus on building a high-ticket coaching business.Follow Kirsten: @kirstenroldan Build a 5-figure launch with a simple funnel here > https://webinarkit.net/webinar/registration/60e16436c0db9f0017979471

In this 2 minute power episode, Kirsten talks about how important all your lessons, even when you're in the middle of one - deserves a voice. If you're waiting to be "qualified" enough, you'll be waiting forever. Get this 2 minute pep talk & go make your voice known!Follow Kirsten: @kirstenroldanWork with Kirsten 1:1 here> https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa

In this episode, I have my own Business & Mindset Coach, THE Sales & Money Mindset Queen herself - Dielle Charon. She shares her top philosophies that have helped her clients build money-making coaching businesses, and she isn't afraid to hurt your feelings (my kind of coach 🔥) Go listen where you listen to this jam-packed podcast that will flip & reverse your business in an hour flat. Follow Dielle on IG @diellecharon Check out her website www.diellecharon.com Follow Kirsten on IG @kirstenroldan Do you wish you could hit 5-figures with a simple funnel? I got you. Register for my free, 45 minute masterclass on how to build a 5-figure launch with a simple funnel here: https://webinarkit.net/webinar/registration/60e16436c0db9f0017979471 Do you just want your launch done already? Grab my expert-design launch funnel kit with fully customizable pages & plug & play email templates here: https://roldancomarketing.thrivecart.com/launch-your-funnel-today/

In this episode, Kirsten talks about why her clients start overthinking their messaging for no reason, why overthinking your messaging is blocking your business blessings, and how the beliefs you have about your work, audience, and self are connected to feel unclear around messaging. Follow Kirsten on IG @kirstenroldan If you'd like to join Kirsten's roster of powerhouse 1:1 clients, you can submit interest here > https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa Create your unique messaging & build a power funnel inside finesse your funnel™️ > https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Join the email list for more exclusive content & updates here >https://saltandpeppersocial.lpages.co/email-list/

In this episode, Kirsten describes her specific journey to 500k in lifetime sales and then introduces her newest concept - 6-Figure Cycle Mastery. This concept will help you to pinpoint exactly what cycle you're likely in based on your income level & master it for your NEXT 6-figures. Kirsten also shared her top lessons from generating $500,000 that you can take with you as well. 1:1 Private Coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Do You Actually Want to Run a Mastermind? https://www.instagram.com/tv/CN3WP0bFXsS/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ Do You Need CEO Coaching? https://www.youtube.com/watch?v=xAtm3ZBIBtA

In this episode, Kirsten shares everything you need to know about who she is, where she came from, and where she's going to take you on the podcast!EPISODE OUTLINE:My life storyMy business journeyWho I helpMy coaching styleResources:1:1 Private Coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Do You Actually Want to Run a Mastermind? https://www.instagram.com/tv/CN3WP0bFXsS/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ Do You Need CEO Coaching? https://www.youtube.com/watch?v=xAtm3ZBIBtA

In this episode, Kirsten talks about what to consider before hiring. She gives a simple, real-life example of hiring a contractor vs a core team member so you can analyze your true needs before you make your next hire.Follow Kirsten on IG here > www.instagram.com/kirstenroldanDo you want to join finesse your funnel (TM), a marketing and funnel sales program for entrepreneurs? Join here > https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/Do you want to work with kirsten 1:1? Submit interest for private coaching here > https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa

Do you wish you could just crawl into a hole and still make money? If your answer is yes, this episode is for you. Far too often, people associate making money as an active occurrence. That if you go off-grid, you’re not making money. In today’s episode, I’m sharing how you can generate wealth in the background so that you can step into life outside of your business. “No wonder why we associate going off-grid with not making money. Because we convince ourselves of all the reasons why we can't make money before we even try.” - Kirsten Roldan Here’s a closer look at the episode:Why we shouldn’t shame ourselves when we don’t hustleOther ways to sell especially when we go off-gridAre you dealing with the fear of judgment?Deciding how you would sell if it didn’t matter how you did it Resources:1:1 Private Coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/

“What time are the live calls?”“How many people will be in the program?”“Is there lifetime access?” These are all examples of low-level questions. To be clear, low-level questions aren’t stupid questions (there are no stupid questions). But low-level questions are questions that do not help you make high-quality decisions. In today’s episode, I’m talking about the problem of low-level questions and how to address them. I walk you through examples of identifying the root cause of a low-level question and how addressing the root will help you formulate a powerful response. So let’s cut right to the chase as we tackle how you can turn low-level questions into high-quality opportunities. “Take time to really think about what they're asking and why. Then feel free to create content around it that helps answer any questions from the lurkers in your audience.” - Kirsten Roldan Here’s a closer look at the episode:Why it’s important to cut to the chaseWhat are low-level or lazy questions?Understanding where low-level questions stem fromHow to address low-level questions with high-quality responses Resources:1:1 Private Coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Do You Actually Want to Run a Mastermind? https://www.instagram.com/tv/CN3WP0bFXsS/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ Do You Need CEO Coaching? https://www.youtube.com/watch?v=xAtm3ZBIBtA

Like it or not, your funnel likely has force and friction. The friction in your funnel is what makes it hard to generate and convert leads. Whereas the force in your funnel makes the wheel spin faster, which makes the process so much easier. However, if you put too much force at the top of your funnel, it’ll lose energy on the way down. So where do you go from here? How do you get a welcome email to sell when your funnel loses steam from your leads along the way? When people use Facebook ads to generate leads, those leads will eventually lose energy if the middle of the funnel is bad. That is what we call a patchwork funnel. In today’s episode, I’m diving deep into how much a patchwork funnel costs and how you can avoid losing a lot of marketing spend. And as common as patchwork funnels are these days, I’m walking you through what it truly takes to have a good funnel strategy that is solid throughout the beginning, middle, and end. Tune in, take notes, and reevaluate what you currently know about funnels, because this episode will change the way you approach your funnels and have you thinking like a sales funnel strategist. “When you are patchworking your funnel, you are literally breaking. You're breaking the line between capture and conversion.” “What ends up happening is the majority of people are teaching patchwork funnels. They're teaching patchwork funnels because they're only teaching the top. They're not teaching the middle and end.” Here’s a closer look at the episode:How much a patchwork funnel will cost youUnderstanding the force and friction in your funnelWhy most people teach patchwork funnelsHow a powerful funnel strategy focuses on beginning, middle, and end Resources:Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

It’s important to nurture your list, but there’s a fine line between being your subscribers’ mama and being what you really are - a marketer. In today’s episode, I explore the balance between creating nurturing and educational content versus promotional content. I ask you to evaluate the moments when you promote your products, and whether you’re training your audience to buy from you. Truth be told, if you’re only selling and promoting during a launch, you’re not going to get the passive sales you desire. And at the end of the day, your email list should be a list that’s filled with potential customers. Tune in to this episode as I introduce you to my free framework for writing emails that sell, so that you can build a strong email list that can carry your launch and not the other way around. “Let them unsubscribe. Because again, you want hot leads, you want people that want to buy from you.” “A sustainable business is about capturing and converting, capturing and converting. That is the mark of a sustainable business, one that has a system of consistent lead capture and consistent lead conversion.” Here’s a closer look at the episode:Why you’re not your subscribers’ mamaPriming your email list so that they’re ready to buyThe problem with selling via email only during a launchThe true mark of a sustainable businessWhy my most successful clients are the ones who send sales emails consistently Resources:Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

In full transparency, I have a small email list of under 400 subscribers. What’s more, my Instagram following is under 2000 followers. So how have I built a multiple six-figure business primarily using email marketing as my strategy? By leveraging my existing audience. In this episode, I get real about your strategy by refocusing your attention away from generating new leads and into converting your existing leads instead. I also share why your thought leadership will be the most important lead generation asset you have. Tune in and take notes as I discuss the importance of designing your thought leadership, and nurturing and preparing your email list prior to your launch so you can pull your hottest leads from your existing list into your high converting funnel. “As long as they get pulled into the funnel that you want them to get pulled into that you created specifically for your launch. That's what matters.” “Too many times people get caught up when it comes to building their launch strategy. They want to build their email list before they launch. What's the real goal of that? Is it because you don't trust your conversion rates? You want to hit 20 people but you only have 50 and you don't trust that you can convert at that percentage? Get curious about that.” Here’s a closer look at the episode:Why focusing on getting more leads is the wrong approachWhat it means to leverage your existing resourcesCapturing your hottest leads and pulling them into your high converting funnelHaving your thought leadership serve as your lead generation Resources:Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

Don’t get me wrong, Instagram Reels and Stories can make you money, but if you want a real return on your time and energy, then email marketing is where it’s at, hands down. Email marketing is literally the best thing you could be doing right now. But so many people aren’t taking advantage of their email because they think “it’s a long game.” But is it? In today’s episode, I’m busting the myth of why email marketing isn’t a long game at all and why it’s actually the best return on your energy. I’ll also tell you how - if you take the time to implement it correctly - your emails can literally pay off for years down the line. “You have to sell. You have to send a sales email and see how it converts. And you have to optimize it, and you have to test your subject line.” Here’s a closer look at the episode:Why email marketing is the best thing you can do right nowHow you can make more money while doing less workWhy consistency is keyThe number one marketing tool you need to use Resources:Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

I hate to say it, but one thing that bro marketing has really hit the nail on the head on is the concept of doing the least amount of work possible and getting the most out of it. To be honest, this is a great idea that all businesses should strive for. So how do we get the highest returns from our lowest lifts through our marketing methods that are right for our industry and female clientele that doesn’t smell like bro marketing? By creating an automated, low lift launch. In today’s episode, I’m sharing how you set up your email marketing so that it handles the entire journey from pre-launch all the way to the end of your launch. This means you can show up to one live event, let email marketing handle the rest, and create any extra content only if you choose to. Tune in and learn how to set up a foolproof, automated, and low lift launch system that continuously nurtures, connects, and converts your audience. “Your emails and your live event and anything that you do surrounding that should be what is nurturing, connecting, and converting people.” Here’s a closer look at the episode:The concept of low lift and high return marketing methodsHow to adopt this method to your industry while avoiding coming off as a bro marketerWhy you want to show up to one live event and let email marketing handle the restCreating social media content that isn’t necessary but supplements your funnelWhy relying on an automated low lift launch allows room for life to happen Resources:Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

Building an email list doesn’t necessarily equal profit. You might be creating amazing lead magnets and doing all the freebie workshops to get hot leads to sign up, but if you aren’t nurturing and selling to your list, then you’re missing out on the most profitable marketing strategy out there: email marketing. In today’s episode, I’m talking about why so many entrepreneurs and business owners neglect their email marketing, how to get past the sales block surrounding email, and why one-off emails for your newest launch aren’t enough to get you the results you want. I am also giving you actionable steps to move the needle forward in your email marketing strategy so you can see real profit from your list. Tune in for an action-packed coaching session on how to jumpstart your email marketing strategy today! “Email is exclusive marketing achieving intentional leverage. So make it exclusive so that you can leverage it accordingly.” Here’s a closer look at the episode:What makes people neglect email marketingWhy your audience needs to know they can purchase from your emailHow to train your audience to buy from youSteps to make your email marketing profitableA dive into my own email framework Resources:Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

Lattice Hudson, also known as the queen of high-ticket evergreen funnels and Facebook marketing, joins us on this episode of our continuing Finesse Your Funnel series. Lattice is a CEO who is 100% focused on her lane. She’s cool, calm, and collected all while having a wealth of knowledge. In today’s episode, she shares her secret sauce for selling on Facebook. Her approach is so effective that going live once in her group can generate anywhere from 3 to 10 applications. We also discuss the challenges between selling one-on-one versus high-ticket group programs. Tune in to this episode and take what you need from the many gems Lattice shares from social selling, repurposing content, building your team, and her program--the Elevate to Success Accelerator. “Because when you're working one-on-one, you're meeting with that person on a consistent basis. So you're able to validate your offer so much quicker and build that confidence for yourself.” - Lattice Hudson Here’s a closer look at the episode:How Lattice entered the coaching spaceThe challenges between selling one-on-one vs. high-ticket group programsThe secret sauce to selling on FacebookLattice’s process of repurposing contentHow Lattice built her teamAre you the right fit for the Elevate to Success Accelerator? Resources:Lattice’s Instagram: https://www.instagram.com/latticehudson/Elevate to Success Accelerator: https://latticehudson.com/elevate-to-success-accelerator Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

Everybody loves talking about $5k and $10k months, which is all good and dandy. But I think it’s beyond time to talk about how writing a quick, 5-minute email can easily bring in over $100 while you sleep. This literally just happened to me, and it can 100% happen for you, too. My email list is my hottest lead pool, and if your email list isn’t producing similar results to mine, then we need to talk about your email marketing funnel. In today’s episode, I’m talking about the power of email marketing and why your list is where conversions and money-making magic happens. Live streams and social content are still important, don’t get me wrong, but email marketing is one of the most profitable ways to market and grow your business. So tune in to listen to the nitty-gritty details of what goes into making money (and connections) through email marketing. “When it comes to building a profitable funnel, make sure that you're setting up your entire journey to support the coldest audience member that you have and lead them to the next step.” Here’s a closer look at the episode:The most profitable way to market yourselfWhy cold leads are just waiting for the right offerHow to make sales without a heavy launch Why you need a list of qualified leadsThe real win behind email marketing Resources:Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

I am so eager and excited to share the new funnel strategy that I’ve solidified over years. My thought leadership funnel hits every corner of the market that is not being hit right now. I want you to feel extremely confident and empowered with your offer. Although I know it takes time, my thought leadership funnel gives you the permission to stop doing the most and start focusing on exactly what works. I talked about the tangible funnel trifecta being copy, tech, and design in the previous episode. I also shared that the glue that anchors it together is thought leadership. In today’s episode, I share a case study of my Thought Leadership Funnel and other battle-tested frameworks that have worked for a client of mine, how she has developed her lifetime launch angle for everything she decides to launch from here on out, and how you can do the same. “Your thought leadership literally centers everything you do. And I'm not talking about just having a cool niche offer, I'm talking about the core concept that you might not have even fully realized yet that is the primary driver for your most successful client results.” - Kirsten Roldan Here’s a closer look at the episode:How thought leadership anchors the 3 components of the tangible funnel trifectaGetting clear on your thought leadership Case study: How my client created her lifetime launch angleHow you can get clear on your thought leadership and create your lifetime launch angle Resources:Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

Everybody wants to put out a masterclass that runs on autopilot that people sign up for. Ultimately, they want them to buy their offer. It’s a successful strategy but far too often, people don’t execute it in an automated way. In today’s episode, I’m discussing the one concept that drives automated sales. This one concept I share in this episode will angle you like an arrow that is directly aligned with your target. It could even save you thousands of dollars that you might spend on a funnel that just doesn’t work. If you want some insight on hitting your primary, secondary, and tertiary under-served markets without ever missing the mark, this episode is a must. Tune in and definitely take notes. This might just be my best episode yet. “What are my primary, my secondary, my tertiary competitors all teaching? That is what I need to know. And how can I angle my arrow to hit that under-served market to where every single time I launch, I don't miss.” - Kirsten Roldan Here’s a closer look at the episode:The one thing that drives automated salesIdentifying your primary, secondary, and tertiary competitorsAngling your arrow to hit the under-served market’s markHow to stop doing it all and focus on what works Resources:Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

I know how badly people want an automated funnel. They want to get off Instagram and automate their funnels simply by selling on email. In today’s episode (and the second installment of the Finesse Your Funnel series), we dive into my number one email launch tip, This is the one thing you need to know about your email list. Admittedly, it’s also a mistake I’ve made in the past and one that I won’t forget. Don’t let the thought of email marketing scare you out of an automated funnel. This episode will reframe your mindset around email marketing, so you can get out of the “I don’t want to annoy my list” phase. “I want you to know that staying consistent with email marketing and sticking with it, even if you're not currently converting from it, is really important.” - Kirsten Roldan Here’s a closer look at the episode:Why you need to keep your email list in the loopThe problem with assuming everyone is opening and reading every emailKeeping a consistent theme throughout your emailsA case study of this tip in action Resources:Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

Believe it or not, I’ve thought about discontinuing my flagship program, Finesse Your Funnel, many times. For starters, I had concerns about just being known as a funnel expert, especially when I was so much more than that. In this episode, I share my process on how I coached myself through my flagship offer so that I am crystal clear, confident, and super excited about relaunching it. I talk you through some of the amazing successes this program has brought to my students, giving you inspiration for you to finesses your funnel and become a better CEO. If you want to see how all of this works in action, stay tuned for the next few episodes as we embark on the Finesse Your Funnel series. “You have to love and appreciate what you've done before you move on to the next thing, open the new door, or flip the page.” - Kirsten Roldan Here’s a closer look at the episode:Why I wanted to discontinue my flagship programCoaching my mindset around my flagship offerAnalyzing the most client successes from the programIdentifying the funnel success map and adding it to Finesse Your FunnelThe four methods of success that are woven into this program Resources:Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002faJoin my email list: https://saltandpeppersocial.lpages.co/email-list/

I recently asked my Instagram audience 3 important questions: Do you believe your business is going through a rebirth? Do you feel like there's a gap in your support between the know and the do? Are you prolonging a pivot or delaying a project you were once excited about? The overwhelming response was a resounding “yes”. In today’s episode, I’m diving deeper into the process of pivoting your business as I tackle all the nuances that come along with it. I address the common fears that surround pivoting and what to do when the roadblocks and fears start to creep in. I also discuss why you need to check in on your reasons for pivoting, if you should announce and explain your pivot, and how to keep selling as you’re deep in the process of pivoting. “Pivot announcements pale in comparison to just diving into solving your prospect’s problems.” - Kirsten Roldan Here’s a closer look at the episode:Common fears attached to pivotingHow to navigate mindset blocks in the processEvaluating the reason for your pivotDo you need to explain your pivot?Keeping sales up as you’re pivoting Resources:Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Do You Actually Want to Run a Mastermind? https://www.instagram.com/tv/CN3WP0bFXsS/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ Do You Need CEO Coaching? https://www.youtube.com/watch?v=xAtm3ZBIBtA 1:1 Coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa Join my email list and learn how to develop your internal team, systems and self: https://saltandpeppersocial.lpages.co/email-list/

Do you feel like your current business model is suffocating? If so, this episode is for you. Sometimes entrepreneurs go into a business model unintentionally and it isn’t what we’re looking for. Today’s episode will get you back on track as I discuss how you can fix a broken business model. I share the important questions you need to ask yourself, such as what is the service or product? What do the marketing operations and sales look like for the sale of your offer? What are the unique focal points? And how do they differ across different offers? If you're realizing that maybe your business model isn't feeling aligned and you really want to pivot profitably, the questions and examples I pose in this episode will help you get one step closer to clarity. “Really define what you actually want, what business model actually fits in with your personality, with your goals, with your abilities, and with the way you know that you can support and deliver results for your clients because that's the ultimate goal.” - Kirsten Roldan Here’s a closer look at the episode:Questions to get yourself realignedExample of how a group program vs. course business has different focus pointsShifting your focus points for each business modelHow I defined what I personally wanted in each business model Resources:Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Do You Actually Want to Run a Mastermind? https://www.instagram.com/tv/CN3WP0bFXsS/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ Do You Need CEO Coaching? https://www.youtube.com/watch?v=xAtm3ZBIBtA

In this very special episode, Julie Ciardi--host of the Ignite Hustle podcast--joins me for an open discussion about the ups and downs of entrepreneurship. Julie is a former Fortune 500 marketing VP turned multi-passionate entrepreneur. Today, we’re taking a walk through memory lane, starting with how Julie and I became entrepreneurs. We get candid about our fears surrounding money, making fear-based decisions, and why fear really never goes away. We share advice about starting your entrepreneurial journey by monetizing a single skill, the difference between service-based businesses and e-commerce, why your mindset constantly has to shift and grow in entrepreneurship, why you need to talk to your ideal audience, and so much more. “I'm going to tell you what I think the worst thing is that can happen. The worst thing that can happen is you actually don't try the things that you really have always wanted to try. And you become 90 years old. And you look back with regrets.” - Julie Ciardi Here’s a closer look at the episode:My background in healthcare and my personal turning pointMaking fear-based decisions How Julie started her entrepreneurial journey as an online entrepreneurWhy the beginning of developing your business is always messyStarting your own business by monetizing a single skillThe difference between service-based and e-commerceWhy expecting immediate reward is unreasonableWhy branding is more than fonts and colorsThe importance of knowing your ideal audience Resources:Julie’s website: https://julieciardi.com/ Julie’s Instagram: https://www.instagram.com/julieciardi/ Ignite Hustle podcast: https://podcasts.apple.com/us/podcast/ignite-hustle/id1424512444 Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/

As you may already know, my husband and I are the founders of the CEO box -- an online gifting service for entrepreneurs. But truth be told, I would not be sitting in the CEO box office recording this episode if it weren’t for Kerrie Fitzgerald. Kerrie is a subscription box, product, and e-commerce guru who helps product-based businesses increase their sales and grow a 6-figure brand. She successfully sold her first business, the Dapper Dog subscription box, after reaching 6-figures in just 2 years. She joins the podcast today to share her wealth of knowledge about starting a product-based business. In this episode, we discuss all the juicy details from building inventory, branding, and how you can leverage your service-based brand to branch into products. Kerrie also shares her expert opinion on the top 3 things you need to focus on when launching your business. Whether you’re an online service provider looking to branch into e-commerce, or you’re wanting to hit the ground running with your product-based business, this episode with Kerrie is a must! Tune in and start taking notes as Kerrie shares her valuable insight through lessons learned as a successful e-commerce entrepreneur. “I always tell people to find something that solves a pain point for someone, know your ideal customer, and then validate your business idea with that person.” - Kerrie Fitzgerald Here’s a closer look at the episode:Why Kerrie was a big reason I joined a mastermindKerrie’s business journeyWhat selling her business was likeLeveraging your service-based business to branch into productsThe importance of focusing on one social media platformWhy you need to set up your email marketing and automationWhy SEO mattersThings you need to think about when launching a product-based businessThe importance of validating your ideaBuilding your initial inventory Resources:Kerrie’s website: https://kerriefitzgerald.com/ Kerrie’s Instagram: https://www.instagram.com/kerrie.a.fitzgerald/ The 6-Figure Product Business Podcast: https://podcasts.apple.com/us/podcast/the-6-figure-product-business-podcast/id1539990265

Being an entrepreneur is a tough road to walk. But pursuing entrepreneurship while juggling a 9 to 5 job is even tougher. Cara Barone is a business coach and mentor who helps type-A women grow and scale their online businesses. What’s more, Cara is also a consultant at LinkedIn. She joins the show today to discuss the balancing act of switching between your 9 to 5 hat, and your entrepreneurial hat. In this episode, Cara shares her journey with LinkedIn and her coaching business. She also explains why she loves working at LinkedIn even though she’s coaching full-time. And as a recovery type-A entrepreneur myself, we discuss why type-A women have so much potential but they can also burn out the fastest. Whether you’re caught between your 9 to 5 and full-time entrepreneurship, or maybe you’re a classic type-A goal-getter, Cara unpacks some of the most important issues that could help change the way you show up in life. “We're creating a business so we don't have to work 5 million hours. Yet we end up working more than our corporate jobs. But you know, we do this to create flexibility and freedom. And then, of course, to make an impact.” - Kirsten Roldan Here’s a closer look at the episode:What brought Cara to LinkedIn and what’s keeping her thereWhy Cara branched out and started her own businessThe struggles of being a type-A hustlerHow Cara balances her 9 to 5 and full-time coaching businessHow Cara’s co-workers respond to her entrepreneurial version of herselfEntrepreneurship or intrapreneurship?Why you need to rest to receiveIntentional habits to step into a higher version of yourself Resources:Cara’s website: https://www.carabarone.com/ Cara’s Instagram: https://www.instagram.com/carabarone/ Corporate Women Scaling Business FB group: https://www.facebook.com/groups/chaseyourpassionprofitably/ Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ The CEO Box:

What does Black economic empowerment look like? My guest today is Charlene Izere, founder and CEO of Melanin & Money -- a multiple 6-figure boutique online business management agency. Charlene moved to the United States when she was 3 years old, escaping the war in Rwanda. Her upbringing shaped her into the solutions-oriented, independent woman she is today. In this episode, Charlene discusses her journey from humble beginnings to becoming a Black luxe creator. She shares how wealth, both mindset and monetary, allows communities and individuals to move from a state of survival to one that thrives in different endeavors. Charlene dives deeper into her purpose, explaining why she founded the “We Own Our Own Legacy Impact Fund” for BIWOC entrepreneurs. Tune in to hear Charlene’s inspirational story and her important mission to put more opportunities and money into the hands of Black womxn. “I get to decide how I want to live my life and black women and women of color, we get to decide how we want to live our lives. And our white counterparts -- they do the same. So why not us?” - Charlene Izere Here’s a closer look at the episode:Centering yourself with a wealthy mindsetNormalizing luxury for Black women and WOCWhy we all deserve a wealthy lifeFiguring out how to be a solutionThe power of knowing your potentialFinding strength and power in hardship We Own Our Legacy Fund: https://ifundwomen.com/projects/we-own-our-legacy-impact-fund The resource gap for BIWOC entrepreneurs is an existential threat to sustainable innovation in our communities, which is only heightened by the fact that our generation is witnessing more Black and Brown businesses close their doors than ever before due to COVID-19. Throughout history, BIWOC have experienced many assaults to their self-determination as entrepreneurs; but still we rise. The We Own Our Legacy Impact Fund will pool essential financial resources, business coaching, and tech support for Black and Brown women founders. We are founders. We are small business owners. We are mothers. We are WOC. We are warriors. We are a network of resources, Black resilience, Indigenous innovation, community capital, Latinx strength; to build a future where WE are our greatest asset. Our 2021 goal is to provide $100k in resource mobilization opportunities to BIWOC entrepreneurs in the following areas: monetary grants, tech infrastructure support, business coaching scholarships, and an incubator/accelerator placement. We are asking you to help us with the launch of our fund! We hope that we can count on your support. Every bit helps as we create the building blocks of our legacy. <