Business School with Sharran Srivatsaa

When it comes to marketing, it’s so easy to get overwhelmed. Have you tried different marketing techniques with little to no success? Learn the fundamentals of success in marketing from today’s guest, Tim Fitzpatrick, an entrepreneur/business owner with expertise in marketing and business growth. Tim has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping small business owners and entrepreneurs eliminate the confusion of marketing using an amazingly simple plan for growth. Listen up as Sharran and Tim talk about simplifying marketing and creating the right plan.“Success with marketing all starts with the fundamentals.”– Tim FitzpatrickIn This Episode:- The 3 fundamental marketing secrets- How do you identify your ideal client persona- Establishing a system for gathering testimonials- Using the storytelling framework in crafting your message- The multiplier effect of content repurposing - How do you create a marketing plan- The 8 primary channels to get you to where you want to be- What metrics should you measure- Assessing the effectiveness of your planResources:- Rialto Marketing for Business School Listeners Connect with Tim Fitzpatrick:- Website- Twitter- Facebook- Pinterest- LinkedIn- YouTubeConnect with Sharran:- Website- LinkedIn- Facebook- Instagram- Twitter

Learn the principles of negotiation and the power of perspective thinking in conflict resolution. In today’s episode, Sharran shares valuable insights with his former mentor, Tim Vogus, Professor of Management at Vanderbilt University - Owen Graduate School of Management. In recent years, he was named one of the Top 50 Most Influential Business School Professors of 2013 and the Top 40 Business School Professors Under 40 by Poets&Quants.com. Tune in as they go deep into topics such as thinking in drafts, anchoring, and how the language pattern perspective impacts negotiation. “Everything is just an ongoing process.”– Tim VogusIn This Episode:- Tim’s research on healthcare, quality, and safety- Everything is just an ongoing process- How do you “think in drafts” without putting yourself in a tough position- The necessity of asking for coaching and feedback - Engaging in perspective thinking and emphatic thinking- Sharran’s view of negotiation as a capability- The art of negotiation: BATNA (Best Alternative to Negotiated Agreement), ZOPA (Zone of Possible Agreement), and your reservation price- The anchoring principle- How to use clear communication as a strategy for conflict resolution Resources:- Vanderbilt University - Owen Graduate School of Management Website - Tim’s Research: First, Do No Harm: Creating Highly Reliable Health Care OrganizationsConnect with Tim Vogus:- LinkedIn- TwitterConnect with Sharran:- Website- LinkedIn- Facebook- Instagram- Twitter

If you want to learn what it takes to open a world of opportunity and build a successful business, this episode is for you. Today’s guest is Yasmina Ellins, a graduate of Cambridge University and The Judge Business School. She is currently pursuing a Master’s Programme at the prestigious Business School of Imperial College in London. Plus, she speaks 7 different languages! Can you believe that? Today, she sits with Sharran to talk about how she built her network from the ground up, became a successful entrepreneur at a very young age, and how others can do the same.“Networking is about building relationships, building your own ecosystem of opportunity.”– Yasmina EllinsIn This Episode:- How to build the fluency to speak different languages- What makes Yasmina Ellins fascinating- How to form a life of your own design- How personal growth and networking go together- The first step to building your network- 3 ways to add value to people- How having a podcast helps start relationships and business partnerships- The Innovation Mastermind that helped Yasmina grow her networkConnect with Yasmina:LinkedInInstagramThe Networking Ninja Checklist The Young Entrepreneur's Journey PodcastConnect with Sharran:WebsiteLinkedInFacebookInstagramTwitter

Becoming a bestselling author seems so far-fetched for the average person, but understanding a few tricks can make it easy. In today’s episode, Sharran is joined by Marni Hale as they discuss how the smallest details matter the most when publishing a book. Tune in now to learn all the secrets to becoming an Amazon bestselling author. “All of the work leads up to one day.”- Marni HaleIn This Episode:- Why you should know how strategies work and how to execute them- Tips and tricks for becoming an Amazon bestselling author- The secret sauce that can make or break your career as an author- How to prepare your audience for launch day- Some things Marni learned from this process- Why you need to build relationships with your audienceConnect with Marni Hale:- Linkedin- Twitter- Facebook- Text "BOOK" to 949-570-6490 to immediately get a PDF of the 10 Steps To Becoming An Amazon Best Selling AuthorConnect with Sharran:- Website- LinkedIn- Facebook- Instagram- Twitter

Do you think you could write a book? Do you believe, in yourself, that you could write a bestseller? In this new episode, Sharran talks with Joshua Sprague, a self-made author, marketer, and skier who wrote a book in 21 days and created the life he knew he could have, no matter what. They discuss Joshua’s system for making any issue feel manageable, his process for writing a bestseller in under a month, and the mentality that made his success inevitable.“If you have an unwavering commitment to not compromising on yourself, you will figure it out.” - Joshua SpragueIn This Episode:- The steps you can do RIGHT NOW to create financial freedom- The mentality necessary for redefining your limits- How Joshua wrote an Amazon bestselling book in 21 days- Why self-imposed constraints accelerated Joshua’s writing- Why “problem tiers” is the difference between discussing issues and SOLVING themConnect with Joshua:- Website- InstagramConnect with Sharran:- Website- LinkedIn- Facebook- Instagram- Twitter

Now more than ever, getting a grip on your finances is crucial to your peace of mind. Many seek out a financial advisor for help, but what if the advisor works in a system that incentivizes less advice, more fees, and ultimately more people feeling lost? To challenge this model, Eric Simonson founded Abundo Wealth, a financial planning company that charges only a flat fee to offer unlimited advice and resources to individuals and businesses. On this episode, Sharran and Eric discuss the smart way to tackle your debt, what to consider when browsing life insurance, the $10,000 question about cars, and the concrete steps to help you take control of your life.“It’s life-changing for people to feel less stressed and more empowerment around money.”- Eric SimonsonIn This Episode:- What the most common finance questions REVEAL about people- A WINNING formula for your finances- Why you SHOULDN’T pay off your mortgage immediately- How to feel EMPOWERED about money- An affordable, no-stress approach to life insurance- Should you buy or lease your car?- What parents can do RIGHT NOW for their children- How to push through anxiety and take CONTROL of debtConnect with Eric:- Website- LinkedIn- Facebook- InstagramConnect with Sharran:- Website- LinkedIn- Facebook- Instagram- Twitter

Being a successful entrepreneur is more than just “creating value.” In fact, entrepreneurship will challenge you in the simplest way: Are you good at what you like? In this new episode of Business School, Sharran talks with Rob Hanly about how he helps businesses find hidden wealth by dissecting every part of their business. They discuss what every business owner should be tracking, how powerful your intuition is, and why creating value is as simple as being who you are.“The way people make money isn’t through adding value; it’s through capturing value.”- Rob HanlyIn This Episode:- What a diamond digging site teaches us about entrepreneurship, opportunity, and luck- Every business NEEDS to understand these metrics- How Rob connects physical goods with digital assets to expand his money-making opportunities- The scientifically-proven way to make and keep wealth- Why having FEWER goals leads to MORE successConnect with Rob Hanly:- Website- InstagramConnect with Sharran:- Website- LinkedIn- Facebook- Instagram- Twitter

So, there must be a secret to creating 800% growth, right? Crazy connections? Huge investments? A fancy degree? The answer isn’t very sexy, but it’s much more powerful: Show up every day. On this new episode of Business School, Sharran sits down with Glenn Lundy, a man who went from homeless to fostering 800% growth at a small car dealership in Kentucky, setting a record and putting his name on the map. Glenn recounts how his humble beginnings shaped his life forever, accountability-building strategies that he teaches in every sector, and one simple phrase that will permanently change how you see yourself.“Accountability is a necessary function for those that want to perform at a high level. The easiest way to instill accountability is through structure.”- Glenn LundyIn This Episode:- Why Glenn’s humble beginnings paved the way for HUGE growth- Glenn’s consistent morning routines that apply to EVERYONE- THE effective way to implement accountability- How Glenn makes more sales by talking less and listening more- Begin every sentence with THESE two words to feel true power and gratitude- Why Glenn created his “Rise and Grind” programConnect with Glenn Lundy:- Website- LinkedIn- Facebook- Instagram- TwitterConnect with Sharran:- Website- LinkedIn- Facebook- Instagram- Twitter

Every business is founded upon a steadfast principle and excitement, but even those can’t work through humanity’s greatest puzzle: Money. If you want your business to thrive, you need a systematic approach to money. In this episode of Business School, Sharran connects with his former CFO, Khristine Valdez, to dive into the nuances of business money management. They cover the biggest and easily fixable mistakes that every entrepreneur runs into, the best way to keep track of savings and expenses, and what Khristine recommends to keep your balance sheets and wallets happy.“Process is the key to everything.” - Khristine ValdezIn This Episode:- How to NOT chase money- Why having business peers is critical to success- How to thoroughly understand your clients- Look at THESE metrics to figure out if you’re leaving money on the table- The simple way to cut unnecessary costs and keep track of recurring ones- Khristine’s approach to owner’s compensation- Why business owners should keep track of personal capital investments- The best way to handle taxes- One BIG mistake that’s too easy NOT to fixConnect with Khristine:WebsiteLinkedInConnect with Sharran:WebsiteLinkedInFacebookInstagramTwitter

With the advent of the internet and now COVID, making a living exclusively online has never been more accessible, but it still requires showing up and doing the hard work. In this episode, Sharran sits down with Ian Stanley, one of the biggest names in the online marketing and copywriting space who has sold over $100 million worth of product through his writing. Ian discusses what simple advice made all the difference, how he leverages shortcomings to his benefit, and how he embraces imperfection. What’s the difference between $100 and $100 million? Hitting “Send.”“But surrendering attachment to any outcome, that’s how you become the best.” - Ian StanleyIn This Episode:- The two simple phrases that changed Ian’s life- Why you should forget about the outcome- How Ian transformed a disadvantage into his defining characteristic- How to craft your own identity in a saturated market- Ian’s biggest advantage that propelled him to success- How to write something once and make money for yearsResources:Get Ian’s book here: https://www.persuasionhitman.com/Connect with Ian Stanley:WebsiteFacebookInstagramTwitterYouTubeConnect with Sharran:WebsiteLinkedInFacebookInstagramTwitter

Sharran continues his conversation with Jeff Thibodeau, a modern real estate broker and investor, about how anyone can get into the real estate game. In this episode, they cover the traits of a good investor, how to get in and out of a deal properly, and how you can find deals where no one else will. Study hard, but then go work harder; do what others won’t so that, in the future, you can do what others can’t.“If you can find stuff that other people are completely overlooking, then there’s deals everywhere.” - Jeff Thibodeau In This Episode:- A recurring mistake that even the smartest people make- The importance of the “buy box” - The role of interest rates- How to plan for any future- What to look for in an investor- How and when to implement your “exit strategy”Connect with Jeff ThibodeauWebsiteLinkedInFacebookInstagramYouTubeConnect with Sharran:WebsiteLinkedInFacebookInstagramTwitter

Real estate is a market sought after by so many, and for good reason: If done right, its returns will pay you back tenfold. However, many people’s dreams end there, whether due to a lack of money, knowledge, or confidence. In this episode of Business School, Sharran sits down with Jeff Thibodeau to ask the essential questions for anyone wanting to enter the real estate game. Buying your first property may seem impossible right now, but if you play the long game and stay committed, your vision will begin to form—brick by brick.“Most good real estate deals are understanding one or two simple equations.”- Jeff ThibodeauIn this Episode:- One simple scenario that will make real estate seem less intimidating- The concrete steps to enter the real estate game and transform your money into equity- How to find and work with your ideal advisor- The creative ways to overcome money troubles and make your first investment, and then another one- How to build a support group critical to your successConnect with Jeff ThibodeauWebsiteLinkedInFacebookInstagramYouTubeConnect with Sharran:WebsiteLinkedInFacebookInstagramTwitter

The best way to sell anything is to understand your audience, and our current technologies have created vast frameworks in which to do just that. However, there are right and wrong ways to do so, and many business owners either lose customers through abuse or miss out on attracting so many more. In this episode of Business School, Sharran talks with Jessie Beaudoin about how to utilize Google to understand human behavior, how to implement the A.R.T. approach, and the non-invasive way of collecting information so that your customers feel supported, not interrogated. Information may be abundant, but people are still rightfully deliberate with their time, so if you dedicate yourself to understanding them, they will return the favor.“Inquiry type is a strong indicator of intent.”- Jessie BeaudoinIn This Episode:- What holds people back from tackling their ideas- How to utilize Google trends to learn about human behavior- How to implement the A.R.T. approach in the social media landscape- Why you should pay attention to the specific way someone researches a topic- The RIGHT way to collect information and build trust with potential customersConnect with Jessie BeaudoinWebsiteLinkedInFacebookTwitterConnect with Sharran:WebsiteLinkedInFacebookInstagramTwitter

Entrepreneurship is one of the riskiest yet most rewarding careers anyone can undertake, so when one is managing hundreds of employees and thousands of dollars, they understandably may seek coaching to be their best self. However, what should a CEO look for in a coach? How does one go beyond mere numbers to rise above the competition? In this episode of Business School, Sharran sits down with business coach Michael Sheargold to discuss the best qualities of effective coaches, the pitfalls CEOs need to avoid, and the concrete steps to foster a business culture full of success and fulfillment. Business is more than mechanics and metrics—it’s a mindset.“Coaching is the client agenda.”—Michael SheargoldIn This Episode:- The crucial components of effective coaching- How to have a healthy relationship with money- The myth of “having it together”- An irreplaceable aspect of your relationship with a coach- Why you should focus on the game, not the goalConnect with Michael Sheargold:WebsiteLinkedInFacebookTwitterConnect with Sharran:WebsiteFacebookInstagramTwitterLinkedInYouTube

With over 15 years of experience, Alisa Glutz shares with us what she has learned about how to understand your credit score and how it will impact your overall credit standing. She takes us on a journey of how credit works and why we must check our credit report. If you want to take control of your finances, join Sharran and Alisa as they embark on this credit journey! “We don’t cut the credit cards; we learn how to use them. We make them work for us, and we become CEO of our money” - Alisa GlutzIn this episode:- Why Alisa got started with credit and mortgage - Why you should learn about credit score - How to pull up and check your credit report - The importance of understanding your credit report - Why your credit score matters - How to take care of your credit - And much more… Resources:Elite HRV app - https://elitehrv.com/Connect with Alisa:WebsiteBookTikTok @colormycreditConnect with Sharran:WebsiteFacebookInstagramTwitterLinkedInYouTube

Whether you’re ready to start a Facebook group or already have a group you want to monetize, you won’t want to miss this episode! Sharran talks with Tristan Ahumada, CEO of Lab Coat Agents – the #1 real estate group on Facebook. Tristan generously shares the secrets of how he turned a Facebook group into a business. He’ll tell you what to do before you start, what kind of time commitment you can expect to give—and what not to do. Grab a pen and paper and get ready to take notes!“Whether you want to monetize or not, there is an opportunity for you to do so in all platforms. And that depends on how sexy your brand is.” - Tristan AhumadaIn This Episode:- What information did Tristan want to share by creating a Facebook group?- How Tristan “leads by example” to engage the members of his group- The point at which Tristan knew he had become influential- Learn how to find what’s most important to your users- Using data analytics to create your “tribe” of loyal members- And much more...Connect with Tristan:Tristan’s WebsiteLab Coat AgentsTristan’s InstagramTristan’s YouTubeConnect with Sharran:WebsiteFacebookInstagramTwitterLinkedInYouTube

Join Justin Goff and Sharran as they talk about email lists and copywriting. Justin is best known for helping marketers and business owners to convert their offers on cold traffic. He grew his own supplement company $23 million in sales in just under three years by focusing on cold traffic growth. From gambling debts to millions in revenue, he shares the lessons he's learned in the world of copywriting and marketing. Stay tuned, and enjoy the podcast!“The mistake a lot of people make is assuming the buyer is like you.” - Justin GoffIn This Episode:- How Justin got into marketing and copywriting- Creating relationships with your email lists- Understanding the mindset of your customers- The first time he figured out how to convert with cold traffic- Opening your mindset to multiple possibilitiesResources:Dan KennedyAllAdvantageDavid L. DeutschConnect with Justin Goff:Justin GoffInstagramApply for Justin's Email List: justin123.com! Connect with Sharran:WebsiteFacebookInstagramTwitterLinkedInYouTube

How do you land a big celebrity on your show or podcast? Omar Elattar does it all the time, and in this episode, he shares his secrets with you. Get ready to take notes on the importance of “delusional optimism,” and why you should swing for the fences. Learn about the life-changing philosophy behind “the progress game.” By the end of the episode, Omar even turns things around and interviews Sharran! You won’t want to miss this!“People can give you strategy, but they can’t give you the intuition of yourself.” Omar ElattarIn This Episode:- What are the “passionate few?”- Why you should write things down- Omar’s 3 solid steps to get things done- Using the “Leap Frog” theory- How to start building momentum- Omar’s formula for reaching out- Sharran’s 1 piece of wisdom right now And much more...Resources:Sharran’s interview on The Passionate FewConnect with Omar:PodcastThe Passionate FewInstagramFacebookConnect with Sharran:WebsiteFacebookInstagramTwitterLinkedInYouTube

In just a few short years, Mark Metry went from zero to LinkedIn superstar and guru. If you’ve ever wanted to dominate LinkedIn but didn’t know how to get started, this is the episode for you! Mark takes you from getting started with your profile to creating content that gets results. Join Sharran and Mark as they share the secrets to LinkedIn superstardom! “If you triple-down on LinkedIn, you can become the #1 voice on there.”Mark Metry In This Episode:- Why Mark credits LinkedIn for his success- Taking advantage of LinkedIn’s “content deficiency”- Sharran’s 2 favorite things about LinkedIn- Tips for crafting your bio like a pro- How to engage with existing content- Which metrics to follow And much more...Resources:Sharran’s episode on Humans 2.0Focus is More Important than Intelligence episode Connect with Mark:WebsiteMark’s bookHumans 2.0 podcastLinkedIn courseConnect with Sharran:WebsiteFacebookInstagramTwitterLinkedInYouTube

Are you a high achiever who pushes yourself to outperform everyone around you? Listen to this episode right now to learn how Brad Davidson went from training like an Olympian to being super sick in his 30s. He explains what stress can do to you, and why you need rest and recovery for peak performance. Brad shares his favorite supplements as well as things you can do right now for better sleep tonight. You won’t want to miss this episode!“I will match a lifestyle to your performance, no matter how crazy it is, to make sure when you get home to those you love the most, you have something left over to give them and to engage with them, because that’s where great lives happen.”Brad DavidsonIn This Episode:- Why Brad decided to join an Olympic team- The myth of “outworking” everyone else- The secret of better health for high-achievers- Learning to read Heart-Rate Variability (HRV)- Tips for driving up your HRV score- Hacks to get better quality sleep tonight- And much more…Resources:Elite HRV appConnect with Brad Davidson:WebsiteInstagramConnect with Sharran:WebsiteFacebookInstagramTwitterLinkedInYouTube

How did Craig Ballantyne become known as “The Most Disciplined Man in the World” and “The King of Instagram?” In this episode, Craig explains exactly how celebrity gets manufactured. Be sure you take notes on how he gets his books into people’s hands and how he uses content to get sales. Learn why he loves Instagram, and how to maximize your own social media presence!“The fact that you make a video immediately elevates your celebrity.” Craig Ballantyne In This Episode:- How Craig manufactured his own celebrity- The uses of different forms of social media- Networking through doing podcasts and shows- The time Craig made $5k in the back of an Uber- Making sure people know how to do business with you- Using “AIDA” in your social media posts- And much more... Connect with Craig Ballantyne:InstagramPerfect Week FormulaIG Sales SystemEmail: [email protected] with Sharran:WebsiteFacebookInstagramTwitterLinkedInYouTube