Business of Aesthetics Podcast Show

In this week's edition, Jeff talked to the medical directors of L & P Aesthetics, Dr. David and Dr. Sachin, as they share the values they followed to build a world-class practice.

In this week's edition Jeff talks with Naren Arulrajah about Google reviews and how Aesthetic Practices can make use of them to get ranked by Google and picked by the New Patients.

BOA talks with Dr. Tess about her journey to become a Dermatologist and how she correctly applied Media to make her name a brand in Aesthetics.

BOA talks with Dr. Beth about her journey and her practice, Central Dermatology Center, and her new invention, Get MR., an all-in-one product made for men.

A discussion filled with valuable advice for all types of providers in the Aesthetic Industry

A discussion with lots of terrific financial information and indicators.

Dr. Anne Trussell is board certified in Anti-Aging and Regenerative Medicine and has been in the private internal medicine practice for 20 years. She is the owner of Sei Bella Med Spa. Learn more about Dr. Anne Trussell

In this week's episode, Dr. Anna Guanche talks about her approach when it comes to Consults, Team Building, and Device Selection.

In this week's podcast, Dr. Lee Thornton shares his insights and experience with the new but unique non-surgical option that he uses to treat around the eyes.

In this week's edition, Jeff and Naren bring out some valuable insights for practice owners on what they need to do to maximize the revenue from their existing patients.

An insightful conversation with Dr. Mary Lupo touches on the important aspects of the Aesthetics Space.

In this week's podcast, we talk to Dr. Steven Victor, an expert in Regenerative Medicine and Stem Cells Therapy.

We invited Dr. Philip Werschler and Pamela Werschler to share their insights and experience about PicoLO by LASEROPTEK. PicoLO has helped them produce greater results for their patients.

In this week's conversation with Dr. Craig Crippen, we discuss the best way to market a practice that produces long-term results, the proper use of technology, and the use of photography in aesthetics.

In this week's edition, we discuss the right approach for better patient selection and management with Dr. Donn Chatham.

In this week's podcast, we discuss what influenced Dr. Brandon to change his career to become a dermatologist and the strategies he follows at his very own Boutique Practice.

In this week's episode, we interview Dr. Adam Schaffner and talk about his success story of becoming a renowned plastic surgeon specializing in aesthetic plastic surgery of the face, breast, and body.

In this week's edition, Naren shares insights about the Google updates that every practice owner should focus on this year and create the website accordingly to reach a broader patient population.

In this podcast, Dr. Tianna testifies how Agnes and Scarlet by Aesthetic Management Partners (AMP) caused a greater patient experience in her practice while generating significant revenues.

Marisa Faircloth, PA-C, the Founder/Owner of the Restoration MedSpa, shares her journey in the Aesthetic Industry for more than 35 years and how she built the Restoration Medspa and expanded it into a two-location practice within six years.

We discuss different stages & points in a business where practice owners must seek the help of a lawyer, FDA regulations & the other legal facts must be known to every practice owner.

This week, we discuss all the ins and outs of Healthcare real estate that every practice owner must know.

The CEO of Ekwa Marketing, Naren Arulrajah, shares insights on what you need to focus on to dominate the online searchers looking for the services you provide in your region.

We discuss how to create a practice that provides an outstanding patient experience by establishing operating norms and developing the knowledge and skills of the employees.

We discuss how Agnes RF and Scarlet SRF created an entirely new experience in Dr. MacRae's practice and the effectiveness of Aesthetics Management Partners (AMP) in providing proper training and after-sales service.

We talk about future innovations in the aesthetic industry & how they can be beneficial for aesthetic providers & patients.

Jeff speaks with Naren Arulrajah, CEO of Ekwa Marketing, about how doctors/ practice owners can leverage reviews to get top ranking in Google search results.

Dr. Deirdre Hooper is a board-certified dermatologist and specializes in cosmetic, medical, and laser dermatology. She co-founded Audubon Dermatology with Dr. Sarah Jackson in 2006. Click here to learn more about Dr. Deirdre Hooper.

Jeff talks to Dr. Melinda Lacerna about the approach to minimally invasive procedures, the application of Renuvion® by Apyx Medical® & much more about the journey to start the LA Plastic Surgery & Dermatology.

We talk about how Juvly Aesthetics, the largest independently owned medical spa chain, has expanded into 12 locations and everything involved around the expansion.

This week, BOA brings up effective online tactics to generate new patient calls daily through your website and more to help our community adapt to this new normal of digitalization.

An insightful conversation with Dr. Rivkin, who has nearly two decades of experience in non-surgical rhinoplasty.

Let's discuss why it's essential to take care of yourself to provide adequate care for your patients. Listen to Dr. Ward as he reveals key factors for business success while addressing the concerns of thousands of patients.

Protocols & concepts you must follow to provide a perfect patient experience. Artificial Intelligence in aesthetics medicine.

The insights you need to know about the newest & trending RF microneedling combination for tone, tightening & texture.

As the title suggests, we discuss medical economics and the best applications, as well as lessons learned from mistakes made when you are young and want to start your practice immediately after training.

Are we all called to own practice & is it the only way to find fulfillment in our careers? Couldn't one have a better destiny & make a significant contribution to the world by being a good steward? So, in this episode, we'll find out which is best for you: practice ownership or employment.

Ideal for all the entrepreneurs out there! This week, we will talk about how someone can start and grow a successful practice during a time like COVID-19. We will be talking about choosing the right team, the right business name, procedures that keep patients coming in, services to offer at the initial stage, and almost everything about building a successful business and maintaining it.

This podcast is primarily for, Practitioners who want to sell their practice due to unexpected events such as COVID 19, Young doctors who are considering buying or investing in established practices, Mid & late-career doctors who are considering their long-term plan and transitioning out.

We invited the founders of one of the aesthetic giants, Thermi, Paul Herchman & Kevin O'Brien to share their success story.

All the things you need to know about finances as we discuss how to get tax advantage, the right financial plan for your future, government programs, the right financial decisions and ins and outs of the finances for the aesthetics owner.

Are you someone practicing or looking to practice within a group practice? This episode will provide you insight on how you can promote yourself in the business & how you can build up your network. The simple yet strong marketing approaches you can take to establish your name & patient population!

Technology & digitalization has made the Internet become an everyday necessity for us today. More importantly, it's changed how patients look for an ideal practice to take care of their needs. Your website & your online presence today work 24/7 to help potential patients get to know you, then grow to like & trust you to choose you! It's essential to ensure your website is properly maintained if you do not want to lose your potential patients. Maybe you have a separate person to take care of your website, but it hasn't brought you any significant results. In this week's episode, we have Naren Arulrajah, who'll share insights on what you need to focus on to reach more potential clients, how to make full use of your website & troubleshoot why your website is not giving you the results you've expected even though you've invested time, money & effort on it. Naren has helped many healthcare professionals to build thriving practices through Digital Marketing. He'll be unveiling essential tips on how to stay ahead of your competition!

Starting a new venture & maintaining it or taking your current practice to the next level is always associated with risk, especially if you're new and haven't done this before. So how do I set up a financial backup plan? Is it a wise choice to get a loan? How do I go about building up a great team? What's the best possible way to maximize revenue & settle off all the debts? Without the proper guidance or consultation, you'll be treading into unknown territory. Having someone to give you direction and guide you along the way will be invaluable when making such critical decisions in your practice. To answer these questions & guide you towards making smarter, well-informed decisions in your practice, we've invited Dr. Dan Hatef, a successful Plastic Surgery Practice owner, to provide you with insights on minimizing the risk in starting & maintaining your practice.

Marketing is an essential factor in getting new patients and building awareness about your practice. But, whether you're a new practice owner or if you've owned a practice for decades, knowing where, how & what to invest in to drive new patient growth & practice awareness with a lot of effort is a question we all have. Naren invites Cassie Lane, a successful & creative entrepreneur, to answer these concerns as our guest on this week's Business of Aesthetics show. She's innovated a unique & cost-effective way to creatively spread awareness & drive revenue through new patient growth for her practice.

As practitioners, we are all ultimately working towards perfecting our craft & our skills. Being focused on the present, understanding your strengths, acknowledging your weaknesses, and most importantly, the willingness to admit them are some of the lessons that make us who we are. The pathway to success is a journey where we learn from ourselves & others. In this episode, Naren invites Dr. Jason D. Bloom, a pioneer in the industry & a specialist in Facial Plastic Surgery, to share with us what he learned early on in his career that led him on to a pathway to achieving excellence!

Often, it can be a challenge to give the best patient experience with the best clinical outcomes. This is because patients often have different demands that can run opposite to what you may offer as a solution - so how do we solve this issue? To discuss this and more, we have invited aesthetic industry veteran and dermatologist Dr. Sarah Haydel on our podcast to work through this question. As our host Jeff Richmond interviews Dr. Sarah Haydel, she shares valuable information about solving this issue while discussing how a new set of tools has allowed her to do 139 treatments in less than 6 months.

Leading a well-aligned team that shares your passion for providing the best possible care to patients and your vision of practice success is not always easy to achieve. Being able to retain top talent often begins at the very top. Your "dream" team will often have two different key types of leaders: a leader with soft management skills and another with hard management skills. Balancing leadership in your practice in the right way is key to developing a high-performance team! In this week's episode, Naren invites Grace Atkinson, a practice management expert, to share her insights into building successful teams that work cohesively together.

Dermatologist Dr. Steven Cohen is a renowned personality in Aesthetics, and he is also the founder of www.facesplus.com. He is an author, inventor, and artist and is an internationally recognized plastic surgeon. Dr. Cohen was selected as one of the Top Plastic Surgeons in America by U.S. News and World Report, Castle Connolly, and Best Doctors, Inc. We are glad to have him in this week's episode and the Co-Founder of Business of Aesthetics, Naren Arulrajah.

Dr. Anna A. Bar is an Associate Professor of Dermatology and Co-Director of Mohs micrographic surgery. She is also an expert in Special Focus on Cosmetic and Laser Surgery, Dermatologic Surgery, Melanoma, Skin Cancer Surgery. Dr. Anna A. Bar joins us in this week's episode with Jeff Richmond, to share some of her techniques and advice from her journey so far.