Business of Aesthetics Podcast Show

What does it take to transform an entire industry? In this must-listen episode of the Business of Aesthetics Podcast, we sit down with one of the most influential figures in aesthetic nursing today—Tracy Hotta, founder of THMA Consulting. From her early days in ER and OR to becoming a nationally recognized educator and advocate, Tracy shares the powerful story behind her journey and how she's been reshaping the standards of aesthetic medicine. Whether you're an aspiring injector, a clinic owner, or simply curious about the inner workings of the booming aesthetic industry, this episode is packed with eye-opening insights: How Tracy helped break barriers for nurses in the aesthetic space. Why mentorship and safety training are more critical than ever. What every injector must know before they pick up a needle. The hidden challenges of social media for medical professionals—and how to navigate them ethically. You'll walk away with a deep understanding of what it takes to thrive in aesthetic medicine while staying grounded in ethics, education, and excellence. This episode is more than a conversation—it's a roadmap for those who want to do things right and raise the bar for everyone.

In this episode of Business of Aesthetics, host Dr. Lauren Umstattd sits down with Dr. Milind Kachare, a rising plastic surgeon who recently joined Nayak Plastic Surgery in St. Louis. Dr. Kachare shares his journey from medical school to aesthetics, the mentors who shaped his career, and how he managed crucial decisions—including whether to join a practice, start his own, or go the hospital route. Whether you're a new doctor exploring a career in aesthetics or a seasoned professional looking to mentor the next generation, this episode offers valuable insights into setting up a successful career in this competitive field.

In an industry as competitive as aesthetics, having a great service and patient experience is only part of the equation. The reality is, your online presence can make or break your practice. In this episode, host Michael Walker sits down with returning guest Naren Arulrajah, CEO of Ekwa Marketing, to discuss what separates thriving aesthetic practices from those that fail to grow. Many practice owners underestimate the power of a structured marketing plan. Some rely on short-term tactics like paid ads, social media promotions, or word-of-mouth. While these can help, they aren't enough to build lasting visibility. The practices that dominate their markets do so because they invest in long-term marketing strategies, ensuring they consistently attract and retain high-value patients. A well-thought-out 6-month marketing plan allows aesthetic practices to: Build strong SEO rankings so they show up in patient searches Avoid overspending on paid advertising by leveraging organic reach Adapt to Google's ever-changing algorithms to stay ahead of competitors Track key performance metrics that drive patient growth Create a predictable and sustainable patient flow On the flip side, practices that operate without a structured marketing plan often struggle with visibility, patient retention, and unpredictable revenue. If your practice is experiencing fluctuating patient volume, low online engagement, or ineffective advertising, this episode will give you actionable insights to turn things around.

Welcome to an enlightening episode of the Business of Aesthetics podcast, where we explore into the future of patient care with our esteemed guest, Dr. Jonathan Kaplan. A board-certified plastic surgeon based in San Francisco, Dr. Kaplan brings a wealth of expertise and innovation to the field of aesthetic medicine. His journey began at age 16, inspired by a transformative skin cancer procedure he witnessed, leading him to a distinguished career that includes training at the Cleveland Clinic alongside the team behind the first U.S. face transplant. After building a thriving cosmetic practice in Baton Rouge, he founded BuildMyBod Health—now rebranded as DoctorWell—a groundbreaking platform that enhances price transparency and streamlines patient care through automation. Aesthetic professionals won't want to miss this episode as Dr. Kaplan unveils how automation, particularly through his DoctorWell platform, is revolutionizing weight and wellness programs. Listeners will gain critical insights into overcoming inefficiencies, boosting practice profitability, and meeting modern patient demands with technology-driven solutions. From tackling obesity as an underlying health factor to automating subscriptions for medications like semaglutide, this episode offers actionable strategies to enhance patient trust, expand reach, and future-proof your practice. Tune in to discover how to stay ahead in the evolving aesthetics landscape!

In this episode of the Business of Aesthetics Podcast, host Michael Walker speaks with expert consultant Jessica Hunter. Jessica shares why these treatments are in high demand, who the best candidates are, and how to offer them successfully. She explains how both in-person and virtual treatment options can help save time, increase revenue, and bring in new patients. You'll learn simple steps to get started, the best way to structure pricing, and how to educate your patients about GLP-1 treatments. Whether you're just considering these services or looking for ways to improve your current system, this episode will help you take the next step with confidence. Key Takeaways GLP-1 weight loss treatments are highly in demand, and many of your existing patients may already be interested. Offering both in-person and virtual treatment options can make it easier for patients while improving efficiency in your practice. Proper pricing and a focus on recurring revenue are key to making GLP-1 services profitable. Patient education is critical—help them understand the treatment, what to expect, and how it can benefit them.

In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with internationally renowned plastic surgeon Dr. Stanley Okoro, also known as the "Bow Tie Doctor." Dr. Okoro shares his journey from general surgery in the Navy to becoming a double board-certified plastic surgeon with a thriving practice in Metro Atlanta, Georgia, and international locations in Lagos and Abuja, Nigeria. Dr. Okoro dives into his unique patient-first philosophy, the power of small details in aesthetic surgery, and his commitment to building trust with every patient. He also discusses his mission work providing free medical and surgical care and his role in training other plastic surgeons in skin tightening techniques.

Surgery is just one part of a patient's journey-recovery plays a critical role in their overall experience and results. Poor post-op care can lead to slow healing, unnecessary discomfort, and even dissatisfaction with the procedure itself. In this episode, private nurse Kelly Greytok shares how better post-op support leads to faster healing and happier patients. From nutrition tips to caregiver guidance, she explains the small but powerful steps that make recovery smoother. When patients feel cared for beyond the procedure, they trust their provider more, leave better reviews, and refer others. Post-op care isn't just about healing-it's about building lasting patient relationships. If you want to enhance patient satisfaction and set your practice apart, this conversation is full of actionable insights you can start using today. Key Takeaways Recovery impacts results - Proper post-op care ensures faster healing and better patient satisfaction. Nutrition matters - The right foods reduce inflammation, boost recovery, and improve outcomes. Caregiver support is crucial - Well-prepared caregivers help minimize stress and complications. Better post-op care builds trust - Patients who feel supported leave better reviews and refer others.

In this special episode of the Business of Aesthetics podcast, we welcome Dr. Lauren Umstattd, a distinguished, board-certified facial plastic surgeon who has dedicated her career to helping patients achieve confidence through aesthetic medicine. With a background as a Division One gymnast and a strong foundation in surgical expertise, Dr. Umstattd brings a unique perspective to the art of aesthetics. For aesthetic professionals, this episode is a must-listen as it delves deep into the nuances of patient trust, surgical precision, and the entrepreneurial aspects of running a successful aesthetics practice. Dr. Umstattd shares her insights on mastering both the surgical and business elements of the industry, emphasizing the importance of patient experience and long-term relationships.

In this episode of Business of Aesthetics, host Michael Walker sits down with Dana Zeitler, the founder and CEO of Deluxe Med Spa in Naples, Florida. Dana has over 30 years of experience as a physician assistant and has been a leader in the aesthetics industry for 14 years. Her expertise extends beyond patient care—she is a mentor, educator, and a strong advocate for building confidence through aesthetic medicine. This episode explores the powerful connection between wellness, leadership, and patient care. Dana shares her philosophy on building a strong practice, fostering a thriving team culture, and helping patients feel their absolute best. If you are an aesthetic professional looking to refine your leadership skills, strengthen patient relationships, and grow a purpose-driven practice, this episode is packed with actionable insights you won't want to miss.

In this episode of Business of Aesthetics, we are thrilled to welcome the esteemed Dr. Lonny Green, also known as the Ninja Injector, from Revive Aesthetics in Richmond, Virginia. With an impressive background that includes degrees from Stanford, UCLA, and Harvard, Dr. Green has established himself as a leading expert in the aesthetics industry.

In this episode of the Business of Aesthetics Podcast, host Michael Walker welcomes a licensed electrologist and the founder and CEO of Beverly Hills Hairfree. With over 27 years of experience in permanent hair removal, Alana Dzurek has revolutionized the field through her expertise in multi-probe galvanic electrolysis, a method recognized as the gold standard for effective and long-lasting results. Alana shares her journey from the corporate world to becoming a pioneer in aesthetics, her experiences working with clients globally, and her passion for training the next generation of professionals. This episode is a must-listen for aesthetic professionals seeking to enhance their knowledge about the limitations of traditional hair removal methods like laser and single-probe electrolysis. Alana dives deep into the science behind multi-probe galvanic electrolysis, explains why it stands out as the most effective solution for permanent hair removal and discusses industry trends shaping 2025.

Welcome to a compelling episode of the Business of Aesthetics Podcast, where we explore the evolving intersection of aesthetics and wellness with Carmen Stansberry, a double board-certified nurse practitioner and founder of The Advanced Practice. With over two decades of clinical expertise spanning women's health, menopause care, obstetrics, and more, Carmen is a trailblazer in empowering aesthetic professionals to transform their practices through innovative strategies. She brings a wealth of experience to the conversation, sharing insights that will resonate with anyone looking to bridge aesthetics with holistic wellness. In this episode, Carmen illuminates the pivotal role of addressing the whole person's mind, body, and spirit in aesthetic practices. By incorporating wellness solutions like hormone optimization and lifestyle enhancements alongside aesthetic treatments, practitioners can foster deeper patient trust and loyalty. Aesthetic professionals will gain actionable knowledge on crafting patient-centered care plans, integrating cutting-edge trends like longevity medicine and natural aesthetics, and cultivating meaningful connections with patients. Whether you're a seasoned clinician or just starting your practice, this conversation with Carmen will inspire you to embrace a holistic approach that elevates patient outcomes and transforms the way you deliver care.

In this highly anticipated episode, experienced host Dana Zeitler—founder and CEO of Deluxe Medspa explores into essential strategies for aesthetic professionals. She is joined by Naren Arulrajah, co-founder of the Business of Aesthetics community and CEO of Ekwa Marketing, along with Shelly Schultz, Director of Sales at Ekwa Marketing. Together, they provide invaluable insights into building a successful clinic.

Welcome to this exciting episode of the Business of Aesthetics Podcast, where we spotlight Naren Arulrajah, founder of the Business of Aesthetics community and CEO of Ekwa Marketing. With over 18 years of expertise, Naren has transformed the digital marketing landscape for aesthetic professionals worldwide. This episode is a must-listen for aesthetic practitioners who want to thrive in 2025 by leveraging cutting-edge digital strategies to attract high-quality patients and build lasting trust. Naren shares insights on how digital marketing can revolutionize your practice, from optimizing SEO to harnessing the power of patient reviews. Discover the secrets to achieving a consistent flow of new patients while maintaining a low cost per acquisition. Whether you're a MedSpa owner, plastic surgeon, or dermatologist, this episode provides the tools and strategies to streamline your marketing efforts and create a robust online presence. Listeners will benefit from real-life success stories and learn how to implement game-changing tactics like creating impactful video content and mastering Google Reviews. If you're ready to boost your aesthetic practice and embrace sustainable growth, this episode delivers valuable guidance to help you succeed.

In this episode of the Business of Aesthetics podcast, host Michael Walker sits down with Deborah Quinn, an AANP-certified family nurse practitioner with dual certification in dermatology. Deborah brings over 25 years of nursing experience and 16 years specializing in medical, surgical, and cosmetic dermatology. As the founder of Clarity Acne and Aesthetic Dermatology in Suffolk, Virginia, Deborah has built a niche practice dedicated to treating acne and facial aesthetics. Aesthetic professionals cannot afford to miss this episode! Deborah shares insights on integrating evidence-based dermatology with cutting-edge aesthetic treatments, emphasizing a holistic and personalized approach. From enhancing patient confidence to leveraging innovative business strategies like "Walk-In Wednesdays" and "Medical Mondays," listeners will gain practical advice on building a thriving, patient-centered practice. Key takeaways include tips for maintaining a focused practice, the importance of gut-brain-skin health, and ways to balance medical dermatology with aesthetics. Whether you're just starting in aesthetics or a seasoned professional, this episode will inspire and equip you with strategies to stand out in a competitive industry.

Welcome to this inspiring episode of the Business of Aesthetics Podcast. Michael Walker sits down with Alina Wilson, founder and CEO of Bridgeport Laser and Wellness Center and author of the thought-provoking book Thoughtful Aging. Alina brings a unique blend of wisdom, compassion, and advice stemming from her profound commitment to helping women embrace their true beauty inside and out. This episode explores deep into the paradigm shift from "anti-aging" to "thoughtful aging," offering aesthetic professionals a holistic perspective on fostering self-acceptance and delivering impactful care.

Welcome to the latest episode of the Business of Aesthetics Podcast show. In today's episode, Michael Walker sits down with Naren Arulrajah, the Chief Visionary and CEO of Ekwa Marketing, to explore a pressing challenge faced by many aesthetic practices: missed opportunities. Together, they unpack how leveraging chatbots can help practices provide 24/7 engagement, reduce missed calls, and significantly enhance patient conversion rates. This episode is packed with strategies to transform your digital marketing efforts and boost your patient experience.

By popular demand, the exclusive "How to Incorporate Membership Plans to Grow Your Practice" webinar is now available as a podcast! In this insightful session, host Naren Arulrajah moderates a dynamic discussion with a panel of industry leaders: Stephen Boice, Adrienne Easterling, Sara Shikhman, and Ryan Davies. Each panelist brings their unique expertise and practical experience to help practices unlock the potential of membership models.

In this episode of the Business of Aesthetics Podcast, host Michael Walker interviews Dr. David Cangello, a renowned plastic surgeon based in New York City. Dr. Cangello discusses his journey into plastic surgery, the artistry behind rhinoplasty, and the psychological and emotional transformations his patients experience. From groundbreaking preservation rhinoplasty techniques to advancements like ultrasonic piezo instruments, Dr. Cangello shares his insights into the evolving field of aesthetic medicine.

In this compelling episode of the Business of Aesthetics Podcast, host Michael Walker welcomes Naren Arulrajah, the visionary founder and CEO of Ekwa Marketing. Explore an engaging discussion that unpacks the transformative potential of digital marketing for aesthetic practices, from mastering local SEO to optimizing Google My Business and boosting online reviews. Whether you're a medspa owner, dermatologist, or aesthetic practitioner, you'll gain the insights needed to attract more patients and boost your online presence.

In this episode, we are thrilled to feature Dr. Sinehan Bayrak, a board-certified facial plastic surgeon based in Westchester, Pennsylvania. With a blend of expertise, resilience, and entrepreneurial spirit, Dr. Bayrak has carved her path in the highly competitive field of aesthetic medicine. Dr. Bayrak takes us on her journey from fellowship to launching a thriving private practice. She shares her experiences of embracing challenges, managing failures, and making bold decisions to create a unique, tech-driven practice that caters to patients with precision and care. This episode is packed with insights into the art of balancing surgical expertise with non-surgical services, using organic marketing strategies like Instagram and Google reviews, and overcoming the emotional and logistical challenges of being a solo practitioner. Whether you're a medical professional seeking inspiration or a patient curious about the intricacies of aesthetic care, this episode is for you.

Welcome to Episode 211 of the Business of Aesthetics podcast. Join co-host Naren Arulrajah as he sits down with renowned plastic surgeon Dr. Rod Rohrich. In this engaging conversation, they explore the latest innovations in cosmetic medicine, from noninvasive treatments to the future role of AI and bioengineering in aesthetic procedures. Tune in for expert insights on cutting-edge techniques, valuable advice for aesthetic practice owners, and practical tips for dermatologists, med spa owners, and plastic surgeons to stay competitive in a rapidly evolving field.

In this episode of the Business of Aesthetics podcast, co-host Naren Arulrajah speaks with Dr. Lauren Umstattd, a facial plastic surgeon from Kansas City who started her practice from scratch. Dr. Umstattd candidly shares how she built a successful practice, balancing a young family and a fast-growing business. Her journey is filled with valuable lessons on everything from personal branding to creating a sustainable work environment.

In this episode of the Business of Aesthetics Podcast, Dr. Claire Melancon, a talented facial plastic surgeon based in New Orleans, shares her journey of launching her practice right after fellowship. Dr. Melancon discusses the challenges of opening two practice locations, balancing motherhood with twins, building a reliable team, and exploring competitive dynamics within the plastic surgery community.

In this episode, we are joined by Naren Arulrajah, a seasoned expert in marketing and practice growth, and Sally Bevans, a respected leader in patient experience and healthcare innovation. Together, they explore the critical considerations for healthcare practitioners when investing in new technology and treatment devices. Their discussion emphasizes the importance of informed decision-making, understanding patient experiences, and strategic marketing to ensure that these investments benefit both the practice and the patients.

In this episode of the Business of Aesthetic Podcast, we welcome Dr. Kay Durairaj, a renowned facial plastic surgeon from Pasadena, California. Dr. Kay, known for her expertise in both surgical and non-surgical treatments, shares her journey through the world of aesthetics, insights into launching a skincare line, and the importance of balancing personal life with a demanding medical career. She also offers valuable advice to new practitioners and explores future trends in aesthetics, including AI and longevity treatments.

In this episode, Ryan Davies and Naren Arulrajah discuss maximizing ROI and cost-effective digital marketing strategies for aesthetic practices. They highlight common pitfalls in digital marketing, such as needing to know the cost of marketing and having a poor phone experience. They also explore strategies for optimizing Google Ads and social media ads, as well as alternative digital marketing methods like SEO. The importance of tracking marketing efforts and comparing cost efficiency and effectiveness is emphasized. The episode concludes with a discussion on the value of a marketing strategy meeting.

In this episode, Naren Arulraja speaks with Adrienne Easterling, founder and CEO of Vaux Aesthetics. Adrienne shares her journey of growing her aesthetics practice from zero to over $3 million in revenue within two years. She discusses key strategies that contributed to her success, such as implementing membership plans, building an in-house marketing team, and creating a standout patient experience. Adrienne also touches on hiring practices, team culture, and her unique approach to under-eye filler training.

Welcome to the Business of Aesthetics Podcast series. In this episode, Naren Arulrajah interviews Dr. Syed Amiry, a board-certified cosmetic dermatologist with over 20 years of experience. Dr. Amiry shares valuable insights into starting and managing a successful dermatology practice, the importance of financial and stress management, and how to avoid common mistakes in the aesthetic business. The episode covers everything from practice growth strategies, work-life balance, and leadership development to managing relationships and financial accountability.

In this episode of The Business of Aesthetics, we explore into the world of building a successful med spa practice. Host Naren Arulrajah speaks with Kim Burke, a family nurse practitioner turned med spa entrepreneur who grew her practice from a single injector operation to a multi-million-dollar success. They discuss the strategies, challenges, and lessons Kim learned while creating her dream team. If you're looking for insights on growing your own aesthetics business and building a team that feels like family, this is the episode for you.

In this episode, Dr. Rod Rohrich shares his incredible journey from growing up on a farm to becoming one of the world's leading plastic surgeons. He discusses the challenges and rewards of becoming an expert in the field, his thoughts on the business side of medicine, and tips for aspiring and current surgeons on how to achieve long-term success.

In this episode, Ryan Davies and Naren Arulrajah discuss digital marketing strategies for growing aesthetic practices. They highlight the common reasons why marketing efforts fail to attract new patients and emphasize the importance of understanding different marketing methods and their cost versus benefit. They recommend starting with SEO and then moving to Google Ads and social media ads if needed. They also discuss the significance of showcasing positive patient outcomes and providing a great patient experience to attract more new patients. They suggest booking a marketing strategy meeting to assess current marketing efforts and create a plan for success.

Welcome to the special 200th episode of the Business of Aesthetics podcast! In this milestone episode, we dive deep into the world of aesthetic practice management with insights from industry leaders. Our hosts, Dr. Lauren Sad, Dana Zeitler, and Naren Arulrajah, share their experiences, challenges, and strategies for running successful aesthetic practices. This episode is packed with practical advice on marketing, staffing, financial management, and more. Whether you're a seasoned practice owner or just commencing, this episode is filled with priceless lessons to help you grow your business.

In this episode of The Business of Aesthetics podcast, we sit down with Dr. Grace Lee Peng, a renowned facial plastic surgeon, to discuss the unique challenges and rewards of balancing a demanding surgical career with a personal life. Dr. Peng offers valuable insights into her daily routine, the experience of running her practice, and the evolving field of aesthetic surgery. Whether you're an aspiring surgeon, a fellow in the field, or someone interested in the dynamics of balancing work and personal life, this conversation is packed with inspiration and practical advice.

In this episode, Ryan Davies interviews Jessica Hunter, a consultant specializing in helping medical aesthetic practices improve their business performance. They discuss the importance of key performance indicators (KPIs) and how they can help practices thrive. Jessica emphasizes the need for practices to understand their financials and track metrics that align with their goals. She recommends starting with basic KPIs such as monthly revenue and profitability per treatment. Jessica also advises practices to invest in a software system that allows for easy tracking and reporting of KPIs. She encourages practices to partner with consultants who can provide guidance and help them make data-driven decisions. Overall, the episode highlights the value of measuring the right metrics to drive success in medical aesthetic practices.

In this episode, host Naren Arulrajah, a seasoned entrepreneur with over 16 years of experience in aesthetic marketing, explores the strategies for growing your aesthetic practice by attracting male patients. Joined by esteemed guests Dr. Richard Moore, Director of The Lifestyle Center and The Edge for Men, Jordan White, a practitioner with multiple locations in Virginia and Arizona, and Loretta Zanetti, owner of a flourishing practice in Tampa, Florida, the discussion explores effective approaches to create a welcoming environment for men in aesthetic clinics. From integrating wellness services to tailoring communication techniques, this episode provides valuable insights on expanding your clientele by addressing the unique needs of male patients. Whether you're looking to broaden your practice or enhance your existing services, this episode is packed with practical advice and expert tips to help you succeed in the evolving field of aesthetic medicine.

In this episode, Dr. Lauren Umstattd hosts an engaging conversation with Dr. Deniz Sarhaddi, a distinguished aesthetic practitioner. Dr. Sarhaddi shares her professional journey, insights into her practice, and experiences in the field of aesthetic medicine. The discussion covers topics such as patient care, the importance of continuous learning, and overcoming challenges in the industry. Join us for an enlightening episode that offers valuable takeaways for anyone in the aesthetics field.

Welcome to another captivating installment of the Business of Aesthetics podcast series, where we explore deep into the latest advancements, trends, and insights in the world of aesthetic medicine. In this episode, we are honored to have Dr. Bruce Katz join us to discuss cutting-edge body contouring techniques and the future of aesthetic treatments. Dr. Katz shares his expertise on the most recent innovations in body contouring, the transformative impact of advanced laser technology, and the critical importance of personalized patient care. He also provides a glimpse into the future trends and emerging technologies that are set to revolutionize the field of aesthetics.

In this episode, our host dives deep into the inspiring career transformation of Dr. Abby Culver, a distinguished plastic surgeon based in Texas. Dr. Culver's impressive journey from academia to becoming a sought-after expert in mommy makeovers offers a wealth of insights for aesthetic professionals.

In this episode of the Business of Aesthetics podcast, co-hosts Ryan Davies and Dana Zeitler discuss the importance of work-life balance and share their strategies for achieving it. They emphasize the need to prioritize self-care and set boundaries in order to avoid burnout. Dana also shares three things she wishes she had known when she started her career: don't believe everything you hear, trust your gut, and always put your patients' needs first. She also offers advice for newcomers to the industry, including the importance of education, joining communities like the Business of Aesthetics Facebook group, and seeking feedback and continuous improvement.

In this episode, Ryan Davies interviews Shannon Sebrin, co-founder of Cloud Med Spas, about the power of CMS systems in the aesthetics industry. They discuss how CMS systems can unlock growth and efficiency for aesthetic practitioners by providing shared space opportunities and access to prescription products and devices. They also explore the problems that can be solved with CMS systems, such as overhead costs, inventory management, and patient loyalty. Shannon emphasizes the importance of empowering practitioners and owners to control their outcomes and maximize their potential. The episode concludes with information on how to connect with Cloud Med Spas.

Dr. Alan Bauman, a renowned hair transplant surgeon, discusses the importance of personalized hair loss treatment plans. He shares his journey into the field of hair restoration and the transformative impact it has on patients' lives. Dr. Bauman emphasizes the need for a personalized approach to hair restoration, taking into account factors such as genetics, lifestyle, and overall health. He highlights the advancements in hair restoration technologies and techniques and the importance of proper training and education for practitioners. Dr. Bauman also discusses the significance of effective messaging and collaboration in the field of hair restoration.

In this episode, Ryan Davies interviews Brit Costa, the founder of Macromedspa and the Princeton Co. They discuss Brit's philosophy on aesthetic businesses, including redefining beauty standards, creating an empowering space for patients, and prioritizing patient well-being over profit margins. Britt emphasizes the importance of building relationships with patients, avoiding upselling, and treating each individual with respect and inclusiveness. She also shares her vision for the future of the aesthetics industry, focusing on natural treatments and putting the patient's needs first. Listeners will gain valuable tips on improving consultation techniques, personalizing services, and fostering long-term patient loyalty. Tune in to learn how to optimize your practice and thrive in the competitive aesthetics landscape.

In this episode, we welcome our guest expert for this week, Jordyn Harman, an advanced registered nurse practitioner, as she sits down with us for a discussion about the journey of establishing aesthetic membership plans. Jordyn shares her experience of starting her own business and the creative ways she has been able to provide high-quality healthcare services to her community.

In this episode, host Ryan Davies interviews guest Nikki Plourde, a family medicine nurse practitioner specializing in weight management. They discuss the use of semaglutide for weight loss and the importance of a comprehensive approach to weight management. Nikki emphasizes the need for in-person evaluations, personalized treatment plans, and ongoing monitoring. She also addresses the affordability and accessibility of weight management treatments and the role of education in setting realistic expectations for patients. Nikki also shares her insights on the future of weight management, including the potential for new medications and a shift towards body composition scales.

Host Ryan Davies welcomes guest Naren Arulrajah for a discussion on NAP consistency, a critical factor for local SEO, especially for aesthetic practices. NAP stands for Name, Address, and Phone Number, and keeping it consistent across online listings is crucial for good search engine ranking and building trust with potential patients. The discussion highlights the negative consequences of inconsistent NAP, including increased marketing costs and a lack of patient trust. It also offers solutions, like regularly monitoring and verifying NAP information and potentially seeking professional help to manage and optimize NAP profiles.

Dr. Heather Rogers, dermatologist, surgeon, and co-founder of Modern Dermatology, discusses the importance of elevating patient experience strategies for growth and patient satisfaction. She emphasizes the need for a white-glove, boutique experience in dermatology, where patients feel valued and cared for.

Dr. Larry Green discusses the importance of expertise in the field of dermatology and aesthetics and the rise of unqualified practitioners. He highlights the risks and complications that can arise from receiving treatments from unlicensed and improperly trained individuals. Dr. Green shares his journey and advocacy for patient safety, including his efforts to create regulations in his home state of Maryland. He emphasizes the need for collaboration within the industry to promote excellence and patient safety.

In this week's episode of the Business of Aesthetics podcast series, we explore the journey of Dr. Lisa Jenks, a seasoned professional in the aesthetics industry. As the former owner and medical director of Genesis Med Spa, Dr. Jenks shares her experiences in successfully going through the sale of her thriving practice.

In this latest podcast episode, Bertha Osorio Campbell, a seasoned family nurse practitioner, takes listeners on a fascinating journey through functional medicine and aesthetics. From her decision to venture into a solo practice just before the pandemic to her initial reluctance toward aesthetics, which later transformed into a deep passion, Bertha's story is one of evolution and growth.