Business of Aesthetics Podcast Show

In this week's episode, we have advanced dermatology expert Dr. Peter Jenkin with Jeff Richmond to share some of the valuable knowledge from his years of experience and journey in dermatology.

In this week's episode, Jeff interviews Dr. Troy J. Woodman, who is well trained in plastic surgery and ophthalmology. He is also engaged in teaching local and national courses on facial and oculofacial surgery. He'll be sharing some of his best tips as an Oculoplastic Surgeon, which will be very valuable to you as an aesthetic practitioner.

Taking care of patients is more than treating or prescribing medications to them! Helping them obtain an ideal state of health and wellness plays a significant role in providing optimal patient care. In this week's episode, Jeff interviews Dr. Erik Suh who shares his experience in successfully integrating anti-aging & wellness components into his practice; providing a very unique range of services to patients who are interested in becoming the best possible version of themselves!

Successfully starting and growing a world-class practice today can be challenging for many young and aspiring doctors in the aesthetic industry. In this week's episode, Dr. Paymen Danielpour shares insightful tips that will get you moving in the right direction to growing your Plastic Surgery Practice!

Even though aging is a natural biological phenomenon, every one of us loves and wishes to stay young forever, or at least to look young. In this week's episode, Dr. Kian Karimi shares the tools you need to help your patients fight a good fight against the aging face.

There could be several factors that contribute to lower your revenue. Waste is one of the main components that directly affects the revenue of your practice. Therefore, it is crucial to identify the areas that cause waste in your practice and how to control those areas. Listen to this episode to discover how you can eliminate waste in your practice.

It always adds more value to your knowledge when you get to share it with other people. Dr. Suneel Chilukuri is an internationally recognized dermatologic surgeon who genuinely dedicates his time and effort to educate those who are in the field of aesthetics. Listen to the episode to learn his recipe for success.

Anxiety and fear play an important role in preventing patients from seeking aesthetic medical procedures. Pain management procedures that you use in your practice have a direct impact on managing patients' expectations. Your patients are not just looking forward to the results but also enjoying a comfortable treatment. Listen to this episode and learn the pain management methods used by Dr.Jason Pozner that reassure comfort to the patients.

When you run your medical practice, your main goal is to grow it one step ahead of where it is today and to achieve this goal you need to know the correct strategies and how to apply them appropriately. Equipment financing is one such strategy that you have to use with sheer awareness. Listen to this week's podcast episode where Tony Tydlacka, with more than twenty years of experience on the subject, educating you on the basics of equipment financing that you must know for the smooth run of your practice.

As aestheticians who come from a medical background, some of us struggle when it comes to managing the finances of our practices. It is always advisable to lean on the expertise of those who had started their success story from scratch. Listen to Dr. Lisa Jenks, who has more than a decade of experience in running a successful medical spa in the field of aesthetics, sharing "what non-financially trained people should know about running a medspa".

The world is still in the initial stages of the healing process from the damage caused by the pandemic and most of us have resumed our previous routine. However, managing your patient load could still be overwhelming during a time like this. Listen to Dr. Doris Day, one of the most celebrated Dermatologists in the US, sharing the tactics she uses to manage her practice and patient load around COVID-19.

It is high time to change the conventional norms that have been prevailing in the aesthetic industry. Pain should no longer be a fact that is holding back the patients from seeking aesthetic treatments. Listen to this week's podcast where Dr. Martin Braun speaks about the importance of offering pain-free treatments to your patients using contemporary technologies.

Proper financing often is the elixir that brings success to your practice and it also has a close relationship to acquiring physical resources that assure a smooth run for your practice. Listen to this week's episode where Tony Tydlacka, President & CEO of iLeaseWorks shares with you the five costly mistakes you should never make when financing technologies.

Our industry witnesses the birth of new technology at short intervals leading us to question its validity and effectiveness. Listen to this week's podcast episode to learn some eye-opening facts you must know before adopting new technology to your practice from a pioneer in the field, the mastermind who coined the term "medispas", Dr. Bruce Katz.

The dawn of the year 2021 resurrected our plans, hopes, and dreams in every possible way. All of us have stepped into this year with much preparation having learned some life-changing lessons from one of the toughest years we have yet survived. This year is the perfect year to re-evaluate what we can do better in our practices to make it up to the temporary setback we faced in 2020. In this week's podcast episode Naren and Jeff enlighten you with some interesting strategies to make this new year, the year 2021, the best year for your practice. Listen now to learn what you can incorporate into your practice.

In this week's episode, Dr. William Delgado, Fellowship-Trained Mohs Surgeon and Board-Certified Dermatologist share with you some valuable secrets behind his success. From this episode, you will learn the prerequisites before taking a groundbreaking decision that impacts the entire future of your practice.

In this week's episode, Marcel Besse, Executive Director of Pro-Nox Aesthetics and President of Sterling Medical Group, shares some insightful lessons that will aid you in fine-tuning your practice. He introduces Pro-Nox: a device that has turned the world of business of Aesthetics upside down. He also explains how this device will revolutionize your practice and the pros it has for your patients.

In this week's episode, Dr. Lawrence Green shares how he is managing his business during the COVID -19 pandemic. He also talks about his experience in successfully handling the situation with a confirmed COVID -19 patient in his office.

In this week's episode, Jeff and Dr. Philip Werschler discuss the power of group purchasing options, or GPOs. Dr. Werschler speaks on efficient practice management and the ins and outs of bulk purchasing through representatives whom you may or may not be able to trust.

In this week's episode, Jeff, Naren and David Carraway discuss ethics and how ethics affect the world of aesthetics. David provides some insightful advice on good ethics and on how to build relationships with doctors.

In this week's episode, Jeff and Naren discuss mindsets and why it's so important to cultivate the right mindset in your team members. You'll also learn how switching a patient's mindset and then leveraging it can be crucial in your business.

In this week's episode, Jeff and Dr. Judah Garfinkle discuss looking at a patient's aesthetic treatment from an orthodontic perspective and vice versa. Oftentimes, a patient is viewed only from the doctor's area of speciality, but today we learn that looking at a patient's issue from another point of view can put the patient on the best path of treatment.

In this week's episode, Jeff and Naren discuss 10 steps to a positive new patient experience and explain how doctors and practice owners can use these steps in their practices to influence their patients and staff.

In this week's episode, Jeff Richmond and Dr. Carolyn Jacob discuss what it's like practicing medicine during the COVID-19 pandemic and identify the drive that keeps them going daily. Listen in to hear what they have to say about telehealth, discover what drives Dr. Jacob, and learn what it takes to be involved in innovation.

In this week's episode, Jeff and Naren discuss the Morning Crunch, a meeting where the entire team comes together before the first patient arrives. The team discusses the patients scheduled for the day, everything happening that day, as well as plans for any conflicts that may possibly happen and how they will put those 'fires' out.

Identifying the right pricing strategies for your aesthetic practice is vital to optimizing both the number of appointments and profit. In this week's episode, Jeff and Naren discuss the importance of pricing strategies and how they impact your business. They share several proven strategies that will increase your profits and help you stay ahead of your competitors.

In this week's episode, Jeff & Naren discuss the 6 Principles of Influence and how Doctors & Practice Owners can use these Principles in their Practice to influence their patients & staff. They also discuss how to effectively use each of these principles in day today life to create better results.

In this week's episode, Jeff & Naren discuss some of the biggest challenges faced by the aesthetic practice owners pre & post-COVID and the impact of COVID in the aesthetic industry. They also speak about some of the biggest changes in the industry and the importance of adapting to these changes to succeed and continue to grow as a thriving practice.

This week Jeff Richmond interviews the Founder of the center for Smartlipo & plastic surgery, Richard M. Goldfarb, M.D., F.A.C.S., and discusses effective ways to grow your Esthetic Practice post-COVID. Dr. Goldfarb is a highly sought after Surgeon who lectures and trains physicians both nationally and internationally on numerous cosmetic, surgical, and esthetic laser topics. As a result of his renowned reputation and expertise, Dr. Goldfarb has been awarded the medical directorship of 3 leading companies in the cosmetic and laser industries: Doctors visit Center for SmartLipo & Plastic Surgery from all over the world to learn state-of-the-art cosmetic surgery, laser technology, and treatments from Dr. Goldfarb. Key highlights What are the common mistakes business owners make when purchasing new equipment? Importance of purchasing proven technologies. Business experience post Covid. Patient mindset post covid. What are some of the Protocols followed post covid when treating patients at your practice? What are some of the treatments which have a higher demand post covid? What are some of the latest changes in the aesthetic industry? What is the role of Medical Practitioners post covid? The demand between non-invasive vs minimally invasive treatments post covid? How do you educate your patients and help them build their trust on you and your practice? How to love what you do? How to build that mindset? How is the information exchanged during post covid on aesthetic industry updates? Value of the Business of Aesthetics community & the Business of Aesthetics Podcast. What are some of the techniques & technologies that are new in 2020? How to reach Dr. Richard Goldfarb for training? Connect with Us: Follow The Business of Aesthetics Podcast Show on Facebook. Follow The Business of Aesthetics Podcast Show on Instagram. Subscribe on iTunes. Connect This to Write Reviews on iTunes.

Have you ever wondered why your marketing is not working despite the fact that you spend thousands of dollars on it? In this podcast, Jeff Richmond interviews Naren Arulrajah, the Digital Marketing expert & CEO – Ekwa Marketing on 'Adwords versus SEO' to help master the most productive marketing technique for your Aesthetic Practice. Listen to this episode and identify the loopholes in your marketing and learn insightful tips from our experts to correct the errors! Key Discussion Points: What is SEO? When and how does SEO make sense? Does AdWords still make sense? ROI – Adwords versus SEO Tell me more about SEO – what do I need to pay attention to succeed with SEO? -NAP -EAT -Light House -Back Links -Original Content -Data (Analytics) Key highlights What is Digital Marketing? How to influence your potential patient to choose you? What are Cialdini Principles? Google and how it works? About Google search results Adwords – When & Why? SEO – When & Why? About ROI How to track ROI? What are some of the metrics you need to check for your business on a regular basis? What are the core elements of SEO? What to expect from your SEO company? How to keep up with Google standards? Connect with Us: Follow The Business of Aesthetics Podcast Show on Facebook. Follow The Business of Aesthetics Podcast Show on Instagram. Subscribe on iTunes. Connect This to Write Reviews on iTunes.

This week we have an insightful conversation between Jeff & Naren where they discuss about Selling vs Educating, and what every aesthetic practice owner should know about it. Jeff is an expert with over 2 decades of experience and is sharing with us on this episode how his knowledge and experience has helped his practice by helping the staff and team understand the mindset of the patients and helped his practice and hundreds of Doctors in offering more treatments and helped generate profits over the past years. Key Discussion Points: 1. Validate patient choice We're happy you found us 2. Understand Patient Need We can help you with that 3. Options / Solution- EDUCATE! don't guess at wallet, don't assume, give your patient the best option 4. Decision- help the patient decide. Include: Prevention, Correction, Maintenance Only have 1 opportunity to take a before picture – brag book Specific training / future podcasts e.g. consults on Body Shaping without Body Shaming Key highlights Difference between Selling vs Educating The Mindset How to educate your patients and why? Challenges the Physicians face Guessing vs Understanding a patient's need How to offer the best suitable treatment based on the patient's need Validate your patient's choice Reassure your patient that they made the right decision. Clearly understand what the patient wants from you. Ask questions to understand their issue clearly How to present the options to your patient Create a plan based on your knowledge & expertise How to deal Young patients vs Older patients Bonus Tips How to convince the patient to take Before pictures Building your own Before & After image gallery brag book Connect with Us: Follow The Business of Aesthetics Podcast Show on Facebook. Follow The Business of Aesthetics Podcast Show on Instagram. Subscribe on iTunes. Connect This to Write Reviews on iTunes.

This week we have an insightful conversation between Jeff & Naren where they discuss about Implementation of new technology for an aesthetic practice. Jeff is an expert with over 2 decades of experience and how his knowledge and experience has helped his practice in their purchases and implementation of new technology to increase huge profits over the past years. Key Discussion Points: Recap of past episode Align Resources Lay Foundation- training protocols, telephone, FAQ, role play, repeat Develop Brand Ambassadors and MVP's Launch marketing- Internal- l patient emails, in-office, mail, open house External- SEO, Press release, social media plan, digital marketing plan Assess Partnership Key Highlights Aligning the resources & the team Appointing champions ex: Phone consultations Champion & Clinical leads Champion Importance of delegating responsibilities and giving the tools for the staff for them to make use and be successful on their role MVP – Most Valuable Patients – How to leverage them Ambassadors – Social Sharers – How to leverage these patients Success stories Offering discounts Creating and winning long term loyalty Investing in SEO Innovative marketing strategies & ads to promote treatments Internal Marketing External Marketing Connect with Us: Follow The Business of Aesthetics Podcast Show on Facebook. Follow The Business of Aesthetics Podcast Show on Instagram. Subscribe on iTunes. Connect This to Write Reviews on iTunes.

In this week's episode Jeff Richmond shares his insight on the topic, Buying Smart- Buying Safe,which Jeff is an expert with over 2 decades of experience and how his knowledge and experience has helped his practice in their purchases and increased profits over the past years. Key Discussion Points: How do you choose the procedures How to think about the investment Cash Flow and financing or Purchase and ROI ROI Marketing Plans Profits Tax Savings Negotiations How to get the best deal from your rep Key Highlights How do you choose the procedures? How do I buy or pick the right equipment You need to think of your long term goals when making purchases What is the procedure I should focus for my practice What is my speciality what makes me & my practice unique & special What wavelengths or what energy sources you require and look for the manufacturers who have those Is your practice focused on Volume centric business Are you building your practice and focused on bringing in more new patients How to focus on more low cost high volume procedures Are you an established practice and want to make more money and work less How to increase per hour per room revenue Focus on procedures which demand a higher rate Physicians more and more have been calling information from Social Media and social Media does not validate Science. If you are not an experienced Doctor who has manufacturer relationships and if something is not FDA cleared, don't be a pioneer. Cash Flow and financing or Purchase and ROI How to decide to pay for the equipment Financing for an equipment and repayment What is the ROI Buying a used equipment and the risks Equipment line of credit Tax savings – what you need to know as a Physician Negotiations and how to get a good deal When negotiating with a rep, sell to them why they should give you a good deal. How they could benefit from you. Sell the Partnership to your rep Conclusion Connect with Us: Follow The Business of Aesthetics Podcast Show on Facebook. Follow The Business of Aesthetics Podcast Show on Instagram. Subscribe on iTunes. Connect This to Write Reviews on iTunes.

In this week's episode Jeff Richmond shares his insight on the topic, How to Optimize Patient Scheduling and Minimize No Shows and how following a high standard for answering calls at your practice could improve the performance of your practice and help you and your practice to schedule more appointments and have 0% no shows. Key Points Recap of Episode 1 What are the questions a patient could have before booking a consultation Throughout the call 1-4 attempts to close Trying a few times before a booking Throughout the call build their confidence and guide them How to deal with hesitating Patients and give them the assurance Common questions patients have Sending additional information or follow up information When & how to re-engage with the patient after the initial call Choice, Scarcity & Urgency Different ways to share the available days & time with the Patient Appointment reminders Consult Fees – $125 credited No Show Policy. Credit Card to hold the time $75 Consultation Fee – How & Why Importance of allocating administrative time as a Doctor or Surgeon Time allocation vs Revenue generation Unsuccessful close – send info, complimentary program, open house or online event. Continued Engagement- Telephone and Digital No Show policy and No Show Fee How to communicate the No show policy to your patients How to Minimize no shows The difference between highly successful practices vs other practices Being an ambassador for your practice on the phone Closure Connect with Us: Follow The Business of Aesthetics Podcast Show on Facebook. Follow The Business of Aesthetics Podcast Show on Instagram. Subscribe on iTunes. Connect This to Write Reviews on iTunes.

In this week's episode, Jeff Richmond shares his insight on the topic, The Phone Consultation and how following a high standard for answering calls at your practice could improve the performance of your practice and continue to grow the number of consultations scheduled through calls. Key Points Who is an Aesthetic Patient? They are not someone who needs a procedure, they are someone who wants a procedure Need vs Want An Aesthetic patient is worth more than $ 8K- $ 10K or even more The First Impressions Officer – The First Phone call is very important in converting the patient Patients that call us should feel comfortable, safe & trust our practice, once that is built they more than 50% of patients would do another procedure in 3-6months. A large percentage of patients will always refer us their friends & relatives towards us Every phone call is a $10K opportunity. Every patients that calls the practice is looking for something, they want something, they want to feel special, they want a solution, understanding this is the key When you answer the phone with a smile, your attitude changes and your patient could hear that in your voice. It's not what you say but how you say it is what matters. When they picked up the phone and called us, when they filled up the form from the website, they are already interested in getting a procedure done, it's ours to lose at that point. Tracking the phone calls – Why & How to use it? We need to see where we are getting the best bang for our dollars. Invest in the best place that produces results. Find if the patient was referred by another physician or a patient and always thank that Physician or Patient. The idea of listening & learning We always listen to respond, instead listen to understand. Always understand your patient and their requirement clearly Ask a few quick questions to get a clear understanding about the patient How do you build relationships & trust with patients The role of the receptionist as the ambassador of your practice. Common questions that has a negative impact on patients scheduling a procedure How to train your staff to answer these key questions Importance of educating your staff about the procedures How to deal with price shoppers What to say and what not to say to your patient over the phone How to schedule the consultation How to schedule 70% of the calls How to deal with the remaining 30% of calls How to conclude the call Conclusion gIEzJ4rE8vdhOW0iON3e