Business Lunch

In this insightful episode of the Business Lunch Podcast, your hosts Roland Frasier and Ryan Deiss delve into the ever-relevant topic of managing your business during uncertain times. They discuss crucial aspects such as customer acquisition, pricing strategies, and the significance of maintaining a robust marketing presence even when the going gets tough.Discover why cutting marketing spend might not be the best idea, especially when it can help you gain a competitive edge. Learn how to prioritize your investments wisely, whether it's in marketing channels, talented personnel, or enhancing the customer experience.If you're looking for actionable strategies to not only survive but thrive in the face of uncertainty, this episode is a must-listen. Tune in now and position your business for success!HIGHLIGHTS" In uncertain times, doubling down on customer acquisition might just be the key to staying ahead of the curve.""Pricing strategies should adapt to the market, but don't sell yourself short. Your product's value remains constant.""Marketing isn't an expense; it's an investment, especially during turbulence. It keeps your brand alive."TIMESTAMPS 00:00: Introduction01:40: Current Acquisition Landscape07:45: Preparing For A Resession?12:36: Is It Time To Raise Prices?14:48: Financing21:37: Credit Lines26:48: Inside Sales29:25: Cut Marketing Budget34:10: Preparing For A Downturn CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Join us in this episode of The Business Lunch Podcast as Roland Frasier sits down with special guest Cameron Herold.Cameron Is well known “as the COO Whisperer." He is founder of the COO Alliance and by age thirty-five, Cameron had helped build his first two $100 million companiesWhether you're a seasoned entrepreneur or just starting in the business world, you'll gain valuable takeaways as Cameron Herold shares his expertise and provides unique insights. Tune in to discover actionable advice, compelling anecdotes, and thought-provoking discussions in this engaging episode! HIGHLIGHTS"Most great employees, especially as you move into those leadership ranks, are never out looking for a job... you need to entice them away from wherever they're working.""Building out a scorecard and a job description for that role that is really strong and really polarizing... attracts the other 50% in.""Get a copywriter... to rewrite the job posting like a sales letter so that it pops."TIMESTAMPS00:00: Introduction02:56: Getting Into The Industry09:16: The Right Second In Command12:26: Will It Work Out?18:27: 1 Hour A Week24:51: CEO Leadership 28:01: Understanding Yourself34:07: Letting Go Of A Good Friend 43:03: Being A MastermindCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Join Roland Frasier and Ryan's Diess in this exciting episode of the Business Launch Podcast! Grab a seat at the table as they delve into what's been working for them lately. Discover their powerful strategy of flipping the script on webinars and events to see remarkable conversion rate increases. Ryan demonstrates how transparency and upfront pitching can transform your approach to selling. You won't want to miss their insights on native integration of offers into content, as well as the innovative ways to engage your audience. Plus, get a sneak peek into their upcoming event, "Get Scalable Live," where they share the latest in what's working now. Tune in for actionable tips and strategies that can revolutionize your business approach. Whether you're a seasoned entrepreneur or just starting out, this episode has something valuable for everyone. Don't forget to mark your calendar for the upcoming event at getscalablelive.com!HIGHLIGHTS "So that's the first thing it's working out, flipping the pitch pre pitching, and then go on to the content.""It's not different from a, from a strategy perspective, right. But I do think that the difference when you're actually there, live, whether you're live and in person, you know, live virtually, and you just let it be known.""So in the web, I said, we now have the next few days for me to try to impress you both with how good we are, how smart we are, how fun we are to work with..."TIMESTAMPS00:00: Introduction 01:35: What Is Working Now?07:34: What Is The Challenge?10:30: Having A Call To Action 15:53: Book Writing Challenges22:24: Flipping The Book Funnel25:26: Getting People To Self Identify 31:12: Branded Campaigns  CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Join Roland Frasier and Ryan Deiss in their latest episode of "The Business Lunch Podcast" as they tackle the controversial topic of businesses taking stances on political, cultural, and social issues. In this candid conversation, Roland and Ryan share their thoughts on the fine line companies must walk between expressing values and avoiding the risk of alienating customers or employees. They discuss recent cases where companies faced backlash, losing billions in market value, due to the decisions they made regarding public statements and actions. Reflecting on personal experiences and broader societal trends, the hosts delve into the importance of tolerance, freedom of expression, and the impact of aligning a company with specific values. Tune in to this engaging episode to explore the complex dynamic of business ethics and decision-making in today's polarized world.HIGHLIGHTS "I think this episode has a chance of maybe getting us into trouble... But it is a conversation that entrepreneurs everywhere are having but almost nobody's having it in public and out loud because everybody's afraid of the same thing which is getting canceled."So you're going to take your views in this department that is responsible for handling this? And then what's the process for determining what is the company's view?""So, you know, we're going to act in service of the greater mission... let's focus on what unites us, what unites us, not what divides us."TIMESTAMPS 00:00: Introduction 01:03: Natural Disasters06:27: Lets Make Donuts12:24: Bullying In The Workplace16:12: Value Of Business 21:15: Social Responsibilities 27:02: Disclosure Of Risk CONNECT: • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

In this episode of Business Lunch, Roland Frasier discusses effective strategies for finding clients. He emphasizes the importance of leveraging your existing network to generate consulting opportunities. Roland advises listeners to reach out to people they already know through various communication channels such as texts, emails, social media, and messaging apps. He suggests asking open-ended questions about what projects they're working on and what excites them. Using a four-part framework involving knowledge, skills, experience, and connections, Roland explains how to identify ways to add value to their endeavors. Roland shares examples of how to engage potential clients in meaningful conversations, offer insights, and eventually convert these interactions into consulting deals. By tapping into their existing contacts and applying the outlined strategies, listeners can discover untapped business opportunities within their network. Tune in to this insightful new episode of Business Lunch! HIGHLIGHTS"You've got to think about who you already know to make this happen faster.""It would be absolutely irresponsible to ignore the people that you've already got.""What is your outgoing message that you can post on social, or that you could send as a text to the people that you already know?"TIMESTAMPS00:00: Introduction02:05: Following Up On Social Media05:52: Starting The Conversation 10:01: Sharing Your Value13:49: Getting Your Ideal Clients 

In this riveting episode of "The Business Lunch Podcast", host Roland Frasier sits down with entrepreneur and founder of Spanx, Sara Blakely. Dive deep into the journey that transformed an idea born out of a personal need into a global empire, revolutionizing the fashion industry and empowering countless women.Join Roland as he unravels the intriguing tale of how Sara, armed with only an innovative concept and a spirit of determination, turned the hosiery industry on its head. Discover how she navigated the obstacles of skepticism, gender biases, and industry conventions to create a product that not only solved a problem for women but also became a cultural phenomenon.Sara also shares the role of mindset and visualization in her success, drawing on her early exposure to motivational teachings. The episode delves into how embracing failure, cultivating resilience, and ignoring naysayers can pave the way to achieving greatness.Prepare to be inspired and motivated as you listen to Sara's story—a story that serves as a testament to the power of innovation, determination, and the belief that a single idea can change the course of an industry and empower millions. Whether you're an aspiring entrepreneur or a seasoned business professional, this episode is packed with valuable lessons and strategies that can elevate your journey to success.Discover the magic that happens when determination meets innovation and how an idea, when nurtured with passion, can reshape industries and inspire a generation of entrepreneurs.HIGHLIGHTS“I was a frustrated consumer, I had never taken a business class, I had never worked in fashion or retail. And I couldn't figure out what to wear under white pants.""And what happened was, I actually just took an idea in an industry that was very established, that had been doing things the same way for a really long time.”“So I stood in every department store I got into Neiman Saks, Nordstrom, Bloomingdale's, Bergdorf, Barney's. And I went for two years and stood eight, eight to nine hours a day in the department stores selling the product for them."TIMESTAMPS00:00: Introduction05:51: The Turning Point12:19: What You Don’t Know Can Be An Asset15:16: The Patent Process21:28: Scaling24:42: A No Limit Person 28:37: Having A Plan For Failure34:27: Advice To Others37:36: Expanding & What’s Next?