Business Lunch

In this episode of Business Lunch, Ronald and Ryan delve into the age-old debate of whether to diversify your team or focus on business, drawing inspiration from Warren Buffett's latest shareholder letter and the challenges faced by conglomerates like LVMH. They explore the nuances of entrepreneurship and offer valuable insights for seasoned business leaders and aspiring entrepreneurs.Highlights: "It's fascinating that oftentimes good at the opposite of good advice is more good advice. Like, so good advice, you should diversify. Good advice, you should focus. Those are both good advice." "Diversification is a luxury, not a right. Your ability to diversify is going to be a function of how good of a job have you done with the core business that you have today of getting it systemized and getting it scalable." "If you're going to diversify, be sure that you are number one thinking about what are you diversifying? Are you diversifying your existing company and team, or are you diversifying your own investment portfolio?" Timestamps00:00 - Post-Lunch Business Banter02:22 - Warren Buffett's Success Story03:42 - The Paradox of Good Advice05:03 - Challenges at LVMH: Diversification vs. Focus06:45 - Navigating Entrepreneurial Decisions08:28 - Transitioning Roles: Inventor to Capital Allocator10:22 - Berkshire vs. LVMH: Different Approaches to Investing12:12 - The Pitfalls of Diversification without Focus14:14 - Personal vs. Organizational Diversification15:36 - Applying Diversification StrategiesCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable Workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier https://msha.ke/rolandfrasier/Connect with me on social:TikTok: / rolandfrasierInstagram: / rolandfrasierFacebook: / rolandfrasierpageLinkedIn: / rolandfrasierSubscribe to Roland Frasier / @rolandfrasierepic 

Welcome to another episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss get into the importance of shared goals and alignment in achieving success, whether in business relationships or personal interactions. Join us as we explore strategies for fostering collaboration, owning mistakes, and reframing conflicts towards mutually beneficial outcomes.Highlights:"Let's get our language right right off the beginning." "How can I adopt their frame? And what does that mean for me?""The best medicine is good prevention."Timestamps:00:00 - Matt's Dramatic Exit00:49 - Post-Integration Challenges03:15 - Mindset in Communication05:39 - Owning Mistakes and Finding Solutions08:02 - Establishing Clear Shared Goals09:58 - Addressing Goals and Misalignment10:26 - Unachievable Goals and Finger Pointing14:29 - Effective Communication Strategies16:50 - Collaborative vs. Combative Mindset24:02 - Embracing CollaborationLearn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1If you found this video valuable, give it a like. 👍If you know someone who needs to see it, share it. ⤵️Leave a comment below with your thoughts. 💬Add it to a playlist if you want to watch it later. ➕Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉 https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1The War Room Mastermind 👉 https://www.youtube.com/channel/UC_TklN-xlrEg7gxnCcjzLtQ/?sub_confirmation=1Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

How to Turn Free Advice Into ProfitsIn this episode of the Business Lunch Podcast, hosts Roland Frasier and Ryan Deiss break down how to turn free advice into paid, value-driven engagements. They go through the challenges and strategies of turning consultations into profitable partnerships. Whether you're a seasoned consultant or just starting out, this episode will teach you how to make your advice count for both you and your clients.Highlights"If you're going to offer something for free, you need to have a plan for how it turns into a paid engagement. And that needs to be clear to all involved from the beginning.""People want certainty. If there is a program in place, then people are more inclined to accept the program as it's presented.""Professionals take the time to build a plan, and professionals go first... Be able to say, 'Yep, here's how that works.' Because that's going to engender confidence."Timestamps00:45 - Introduction to Transforming Free Advice02:30 - The Pitfalls of Free Consultations04:15 - A Real-World Dilemma06:50 - The Importance of Establishing Value08:20 - Structured Engagement Strategies10:35 - The Psychology of “Free”13:00 - The Power of Saying No15:25 - The Game Plan17:40 - From Free to Fee19:55 - Conclusion and Takeaways

Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!Highlights:"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence.""As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach.""An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."Timestamps:01:00 - AMA’s Study on Influencer Marketing ROI02:22 - Targeting Micro-Influencers for Specific Products04:44 - Balancing Reach vs. Relevance in Influencer Selection06:06 - Niche Audiences and Higher ROI07:31 - Calculating (ROAS) for Influencer Campaigns08:58 - Famous Celebrities vs. Influencers10:24 - Maximizing ROI with Newsletter Advertising11:51 - The Trade-off Between Fame and Influence13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships14:40 - Direct Outreach vs. Using Influencer Agencies

Dive deep into the art of persuasion with Dr. Robert Cialdini as he unveils the secrets behind effective communication. From the power of pre-suasion to leveraging emotional triggers, this episode offers a comprehensive guide to understanding human behavior and influencing decision-making processes.Highlights: "What you focus on at any given moment makes you prioritize all information that's related to that focal concept while it's still in consciousness." - Dr. Robert Cialdini "Nothing in life is as important as you think it is while you are thinking about it." - Daniel Kahneman "Whatever puts people in a state of mind or even an emotional state that's relevant to a particular choice is the one that's going to be prioritized for a short period of time."Timestamps:00:39 - Mind Expanding Ideas03:09 - Influential Book Moments04:19 - Welcoming Dr. Robert Cialdini05:29 - Difference between Influence and Pre-suasion07:54 - Royal Caribbean Case Study09:44 - Impact of Environmental Cues14:12 - The Ethics of Persuasion18:54 - The Power of Palm Reading25:10 - Crafting Emotional States for Receptivity32:27 - Optimizing Messaging at Every Stage

Dive into the world of zero cash down acquisitions with us! In this episode, we unravel the secrets of becoming an epic investor without spending a dime of your own money. From ethical investing to the magic of negotiation and deal structuring, we cover all you need to know to make win-win deals that benefit everyone involved. Get ready to transform your investment strategy and achieve your entrepreneurial dreams with insights and strategies that defy traditional thinking.Highlights:"Think like an epic investor, focusing on ethical profits in commerce and crisis.""Any price is acceptable as long as the terms are favorable.""Declare yourself an investor to the world, and the opportunities will come to you."Timestamps:00:01 - Epic Investor Mindset03:46 - Ethical Investing Principles05:00 - The Importance of Win-Win Deals10:00 - The Law of Price and Terms15:00 - Turning Challenges into Opportunities20:00 - Boosting Deal Flow24:15 - Creative Financing Strategies30:00 - The Art of Deal Stacking38:28 - Steps for a Zero Cash Acquisition45:00 - Finalizing Your No-Money-Down Deal

On this episode of Business Lunch, we dive into the world of marketing mastery with nine effective strategies that can transform your business! From clever e-commerce tactics to the art of storytelling, we've got you covered with insights that promise to boost your conversions and elevate your average order value. Whether you're a seasoned pro or just starting out, these hacks are designed to inspire and empower. Let's explore the magic together and take your marketing game to the next level!Highlights:"The ability to buy multiples can have a dramatic impact on your average order value.""Friendly forms boost conversions. Start out just capturing the minimal information.""Stories convert so much better than anything else. If you can tell a story... weave the story around the product or service that you're selling."Timestamps:00:02 - Intro to Marketing Hacks01:54 - Friendly Forms & Conversions03:12 - Simplify Your Landing Pages04:38 - The Power of Web Push Notifications06:31 - Leveraging Stories for Conversion09:15 - User-Generated Content (UGC) Boost10:11 - Chat and Text for Higher Engagement11:10 - Driving Leads with Valuable Content12:36 - Using Sniply for Content Leverage13:31 - Mid-Roll Video Opt-ins for Lead

 In this episode, dive deep into the heart of leadership challenges with practical advice on managing team dissatisfaction. From feeling betrayed to fostering a culture of open dialogue and accountability, we explore how leaders can navigate through rough waters of team dynamics. Tune in for an engaging discussion filled with actionable insights for leaders at all levels.Highlights:"Addressing team grievances is not just about solving problems; it's about understanding the human emotions behind them.""Leadership is not just about directing; it's about listening, adapting, and growing together with your team.""Facing team dissatisfaction head-on with empathy and accountability is the hallmark of transformative leadership."Timestamps:00:00 "Episode Introduction"01:57 "The Emotional Impact of Betrayal"03:23 "Understanding Business Relationships"04:49 "Seeking Feedback for Improvement"06:14: "Ownership and Accountability"07:12 "Addressing Cultural Challenges"10:00 "Refraining from Rash Decisions"13:23: "Collaborative Problem Solving"16:44 "The Core Value of Seeking the Why"19:13 "Cultural Reset and Direct Communication"

This episode is a deep dive into how unconventional thinking and strategic agility can transform business challenges into powerful growth opportunities. With a focus on creative deal-making, innovative funding strategies, and the art of leveraging constraints, this episode provides listeners with actionable insights and inspiration to rethink their approach to business. Perfect for entrepreneurs at any stage, this conversation illuminates the path to unlocking the potential within your business, revealing the blueprint for achieving breakthrough success and sustainable growth.Highlights:"The most promising opportunities often start as average propositions that require work to uncover their true value.""Tailored expertise can open up new opportunities in deal-making, transforming constraints into strategic advantages.""Creative solutions often outshine straightforward financial injections, paving the way for long-term success and growth."Timestamps:00:29 - "Behind-the-Scenes Business"01:27 - "Innovative Deal Structuring"04:22 - "Exploring Funding Options"06:18 - "Uncovering Value in Opportunities"08:16 - "Addressing Key Growth Bottlenecks"10:44 - "Expertise in Eliminating Constraints"11:14 - "Funding Through Sales Innovation"14:08 - "Inventory Challenges in E-Commerce"19:22 - "The Power of Creative Solutions"24:43 - "Speculating Future Growth"

Dive into the fascinating world of Artificial Intelligence with another episode of Business Lunch. Discover the seismic shifts AI is creating in the business landscape. From the debate over new C-suite roles to AI's profound impact on operational efficiency and ethical considerations, this episode unpacks how businesses are navigating the AI revolution. Tune in for a journey through AI's possibilities and challenges, ensuring your business stays ahead in the digital age.Highlights:"AI isn't just a technology upgrade; it's a strategic revolution, changing how we engage with customers and outpace competitors.""The debate around the Chief AI Officer role underscores a broader question: how do we integrate AI responsibly and effectively across all levels of business?""Embracing AI requires not just technological adaptation but a shift in mindset, preparing for a future where AI is woven into the fabric of our business strategies."Timestamp:03:25 The Importance of the Chief AI Officer05:19 Implementation Challenges07:15 The Potential Challenges10:08 AI Implementation12:55 The Chief AI Officer Role15:24 Cross-Departmental Collaboration17:48 Alternative Approaches19:44 Rolling Out AI Implementation20:07 Conclusion and Call to Action

Dive into an engaging conversation where we explore the pivotal role of humility in leadership. With a world constantly in flux, we uncover why being humble, adaptable, and innovative sets apart the good from the great in the corporate arena. Join us for a thought-provoking journey into the heart of modern leadership strategies, where humility reigns supreme.Highlights:"Humility is not just a virtue; it's a necessity for adapting to the ever-changing business landscape.""The best leaders are those who know the value of shifting gears before it's too late.""Innovation is not just about new ideas; it's about knowing when to abandon the old ones."Timestamps: 00:00 Introduction and the Importance of Leadership03:15 The Number One Trait for CEOs05:37 Traits of a Good CEO10:21 The Role of a CEO13:10 Identifying the Next Right Thing17:30 The CEO's Role in Proselytizing21:08 Conclusion

Welcome to another engaging episode of the Business Lunch Podcast with your hosts Roland Frasier and Ryan Deiss! In this episode, we dive into the transformative world of employee equity in business. Join us as we explore the changing landscape of private equity and how empowering employees with ownership can lead to extraordinary outcomes. From heartwarming stories of life-changing payouts to insightful discussions on the future of business acquisitions, this episode is a treasure trove of knowledge for entrepreneurs and business enthusiasts alike.Highlights:"I think if we said we're done and just let the existing portfolio go, it would be easy breezy, but we'd get bored pretty quick. The fact that we have so many things... it's hard to stop when you love what you do.""Most people believe that as an entrepreneur you do a few deals and then you don't have to work anymore. But that's not true, and frankly, it's no fun either.""I've never seen giving equity to non-executive employees as anything but confusing and entitlement inducing. It didn't drive growth or motivation. But when it works, like with KKR's approach, it can be transformative."Timestamps: 00:00 Intro & Background04:47 Private Equity Case08:03 Equity in Acquisition10:29 Employee Equity Impact14:45 Equity Risks & Concerns16:37 Alternative Compensations19:02 Conclusion & Takeaways

Welcome to another enlightening episode of The Business Lunch! Today, we're diving into a topic that's as timely as it is challenging - layoffs in the digital age.We kick off with a gripping story that many of you might have caught on TikTok and Instagram. Remember the viral incident where a Cloudflare employee recorded their layoff? It's a scenario that opens up a myriad of questions and discussions.From there, we explore the nuances of layoffs - the do's, the don'ts, and everything in between. We discuss the emotional rollercoaster that the employee went through, and the importance of how companies should manage these delicate situations.We delve into the legalities and future implications of recording such a sensitive moment. Is it a step towards transparency or a breach of privacy? We also offer some solid advice for companies on how to handle these tough decisions with grace and empathy.Our conversation is not just about the challenges, though. We focus on the importance of clear communication, constructive feedback, and the vital role of performance metrics in sales roles.To wrap up, we share some thoughtful insights on the role of a proper firing process and its impact on the overall health of an organization. Because, at the end of the day, it's all about maintaining a healthy work environment, even in the face of tough decisions.Join us for this insightful journey as we untangle the complexities of layoffs and learn how to navigate these situations with knowledge and compassion. Hit play and let's get started!Highlights:“I'm a big believer that if somebody is getting fired, there should be no surprise.”"The supervisor needs to have the training to be able to give constructive feedback which includes criticism.""What will make you great at hiring is getting good at firing. It sucks but it's a critical aspect of the role."Timestamps:01:00 The TikTok Firing Incident03:24 The Firing Conversation08:38 Recording the Call10:24 Handling Firing Conversations17:51 Defending the HR Team20:17 The Firing Process

In this episode of Business Lunch, host Roland Frasier sits down with renowned personal branding expert Rudy Mawer. Rudy shares his entrepreneurial journey, from selling as a kid to making his first million through social media, eventually moving to the U.S. to further his business aspirations.The conversation discusses the importance of personal branding in today's digital world, with Rudy revealing how he transitioned from originally staying behind the scenes, to building his own brand. He endorses the rise of influencers and personal brands, and the financial benefits of owning one's personal brand in the business landscape.Rudy also provides valuable insights into efficient content creation strategies, leveraging AI tools to maximize output and repurpose content across different platforms. He emphasizes the necessity of producing unique, controversial, or entertaining content to stand out in the crowded digital space.The episode explores the idea of ‘playing to extremes’ in branding and marketing, with Rudy sharing vivid examples and personal experiences. Working alongside A-list celebrities and influencers, Rudy walks us through the production process; from assisting the biggest names in celebrity culture to monetizing their brands, as well as helping them develop their personal and business brands.A must-listen for anyone interested in personal branding, content creation, and understanding the dynamics of digital marketing and branding, Rudy Mawer's journey and expertise offer valuable lessons and strategies for those looking to make their mark in the digital world.Highlights:"You can't do what everyone's doing. You can't fit in, you can't play it safe. You can't be neutral.""What's hard is standing out because everyone's now doing it, right? And you have to create something unique, something that's controversial or entertaining or has a USP because if not, it's very hard to stand out.""Most things fail, right? And then the few things that win can make you millions of dollars."Timestamps:00:00 Building a Tribe with Unique Ideas03:16 The Importance of Personal Branding06:02 Creating Controversial Content08:07 Working with the A-List10:30 The Future of Personal Branding11:29 Mistakes to Avoid14:02 Testing Ideas and Using Data16:46 Finding Inspiration18:16 Building a Strong Personal Brand19:11 The Power of AI in Branding20:10 Acquiring Existing Businesses

Join us in this uplifting episode of Business Lunch, where we tackle the relatable challenge of balancing family life with entrepreneurial dreams. We debunk the myth that you have to choose between family and business, sharing smart tips and heartening stories. Dive into our discussion inspired by a Reddit post, and discover how you can manage both worlds with savvy time management and realistic goals. It's a cozy and insightful chat that's perfect for anyone trying to blend business success with family happiness. Don't miss out on this engaging blend of advice and encouragement!Highlights:“You should expect a return on the investment of your time"“I can do all the things I need to get done without having to sacrifice a family life"​"I think looking at it as a black/white either/or is fairly immature. Yeah to me it reeks of scarcity but it also just reeks of bad math"​Timestamps:00:00 Introduction: Time and Entrepreneurship01:26 The Reddit Post: Family or Entrepreneurship03:20 Balancing Family and Entrepreneurship04:18 Difference Between Being an Entrepreneur and Being Self-Employed06:12 The Misconception of Choosing Between Family and Business07:10 Time Allocation for Family and Business09:04 Creating a Schedule for Family and Business10:33 The Importance of Time Blocking15:19 Macro and Micro Level Time Blocking21:35 Being Ridiculously Productive and Having Family Time23:33 Budgeting Time and Fighting Distractions24:00 Conclusion and Call to Action

In this episode, we delve into the intriguing concept of Dry January, examining its multifaceted impact on personal habits and business dynamics. Our conversation navigates through the pitfalls of extreme behavior. We underscore the importance of balance, emphasizing how extreme stances can paradoxically foster overindulgence rather than nurturing a new, healthier identity.From a business perspective, we shine a light on the unique opportunities Dry January presents, especially for the alcohol industry. It's not just about riding out a dry spell; it's about innovation and adaptability. We explore how businesses can creatively embrace this trend by offering enticing mocktails and appealing non-alcoholic alternatives, turning a potential setback into a showcase of versatility and customer inclusivity.Highlights:“I think that [overindulging before a period of abstinence] is really dangerous. It's like I'm giving myself permission to make bad decisions today, because I'm going to make a sacrificial decision tomorrow.”“When a future decision becomes a crutch or a reason to make bad decisions today, that's when you're not doing it for the right reasons."“When a trend like this comes out, you've got to ask yourself, is this trend kind of pulling people away from my business or is it pushing them towards?”Timestamps:00:00 Introduction and Personal Perspectives on Dry January04:12 The Dangers of Extreme Behavior and Future Decision Crutches06:06 Business Opportunities for Alcohol-Related Industries07:57 Networking and Marketing Opportunities Around Dry January09:49 Responding to Trends That Pull People Away from Your Business

In this episode, we're diving into the hottest business trends for 2024. We start with the rise of AI influencers and the big shift in social media: it's all about quality over quantity now, thanks to new algorithms.We also touch on the comeback of long-form content. Turns out, people want more than just quick fixes; they're craving deep dives too. Plus, we discuss why internal services and holding companies are the smart moves for growing your business.Lastly, we wrap up with a look at why showing you've got limited supply and offering sure-fire outcomes can really boost your sales. So, tune in for some great tips and insights on staying ahead in the business game this year!Highlights:"The consumer emotional cycles always lag. People are always way too optimistic for too long, and they're way too pessimistic for too long.""Your goal for the next year should be to be missed when you're not there.""You don't want to have a personality brand, you want to have a brand that has a method or the brand itself."Timestamps:00:00 The Rise of AI Influencers03:00 Algorithmic Changes in Social Media08:16 The Emergence of AI Influencers09:44 The Shift to Long-Form Content11:11 The Importance of Internal Services and Holding Companies14:08 Building a Great Team and Growth through Acquisition18:35 Signaling Limited Supply and Certainty of Outcome

This episode of the Business Lunch podcast features Roland Frasier and Ryan Diess wrapping up 2023 and discussing the biggest lessons and takeaways from the past year. Some of their key learnings include the importance of forcing functions to stay on track with projects, building dedicated marketing, sales, and social media teams for each business unit, and leveraging AI to enhance their offerings and operations. They also cover hiring best-in-class experts versus generalists, testing problem-focused ads, and the power of newsletters for building an engaged audience. Ryan and Roland provide actionable advice on integrating these strategic and tactical insights to propel businesses forward in the new year.Highlights:"But my one of my single biggest takeaways, when I was looking back at the things that got done versus the things that didn't get done is the importance and have a forcing function. Like having something out there that forces you to get something done.""You find out when you start doing outbound sales motions to people who don't already know, like and trust you, you find out how good your offer is. "People want to buy certainty of outcome, more than anything else, they want to buy certainty of outcome. They're still investing, they're still spending, but they want to buy certainty of outcome."Timestamps:00:00: Introduction01:27: Lessons Learned 202308:35: Scaling In House 13:30: Investments 21:10: Marketing 25:45: AiCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

In this episode of The Business Lunch Podcast, host Roland Frasier shares insights from his time at a  live event where he was a guest speaker. Roland brings on YouTube expert Evan Carmichael to discuss strategies for leveraging existing coaching sessions and training calls into high-quality YouTube content. Evan outlines how to structure videos for maximum viewer engagement and retention in order to drive leads and sales. He emphasizes starting with a powerful hook, including a mid-video call-to-action, and chaining viewers to the next video through end screens. Listen in as Roland gets advice and shares on optimizing his current content creation process to grow his YouTube channel and business! Highlights:"Your job is to teach them to think like you think, like, you think differently. Like you walk in this room when you see things that most people don't see. And so that becomes your job is to teach other people how to do it.""If you're actually good at coaching and consulting, so where your magical is then saying, Okay, you think that's a question, but then like, let's ask here that Oh, my God even think about that. And when when you get the aha moment with them? That's really like, they want to work with you." "The game is not ranking for keywords in search. The game is ranking after other existing videos." Timestamps:00:00: Introduction04:46: YouTube Growth Strategies 14:31: Video Content 19:16: Leadership 27:42: YouTube Retention 31:16: Power Of Audio 44:08: Video Marketing Strategies CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Welcome to another episode of Business Lunch with Roland Frasier and Ryan Deiss! In this special episode, Roland shares tactical strategies to help you live a rich and happy life.In today's episode, Roland and Ryan discuss the importance of maintaining momentum in your business during the holiday season. As they reflect on recent successes and promotions, Roland emphasizes the significance of not taking your foot off the gas and continuing to drive through the end of the year.They explore various strategies for holiday promotions, such as urgency offers, flash sales, and limited edition products. Ryan shares insights into Digital Marketer's successful "12 Days of Deals" campaign, emphasizing the power of bundling and storytelling.The hosts explore the concept of frictionless checkout, buy-now-pay-later options, and proactive human outreach. They suggest ways to combat cart abandonment, such as persistent carts and personalized messages.In the spirit of giving, Roland suggests providing favors to your customers by offering them incentives for year-end purchases, creating a win-win situation.Finally, the hosts encourage businesses to finish the year strong and plan for a successful January, leveraging the lower ad costs and heightened attention in the market.Don't forget to explore the opportunities that January presents for expanding market share. If you enjoyed this episode, share it with a friend, and be sure to check out the Business Lunch Podcast website for detailed notes and resources.Remember, the first part of January is an excellent time to capitalize on lower ad costs and maximize attention. Seize the opportunities and monetize your existing relationships while gearing up to expand your market share in the new year.Thanks for joining us on Business Lunch. We'll catch you in the next episode!Highlights:"Don't take your foot off the gas. You're on a big roll of momentum. Finish strong and drive through the end of the year.""This time of year, people are making decisions about what groups and things they're going to be invested in next year. Now's the time when people start thinking about identity, not just what I am going to do next year, but who am I going to be?""It's still a really good time to do urgency offers, flash sales, limited edition products—whatever can create a sense of FOMO."Timestamps:00:00: Introduction:05:32: 12 Day Marketing Strategy9:30: Peak Season Outreach17:16: Holiday Marketing For E-Commerce22:17: End Of Year Sales Growth CONNECT: •Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

This week on a the Business lunch Podcast, Host Roland Frasier and Ryan Diess discuss the challenges of the holiday season for entrepreneurs. With end-of-year deadlines and family obligations pulling them in different directions, this is one of the busiest and most stressful times. They talk about feeling overwhelmed and the pressure to achieve goals. They open up about feeling down when goals aren't met. Ryan shares his process of reviewing highlights and lowlights from the past year. The hosts discuss the importance of self-care habits like exercise, sleep, and mindfulness practices. They consider ways to prioritize well-being during this challenging time, while still getting work done. Tips include focusing on one new habit at a time and seeking help when needed.Don't miss this in depth discussion on this weeks Business Lunch Podcast! Highlights:"There's all these things I want to do all these things I want to get done before the end of the year. And all these things that are legitimately more important in my life. Like my children, for example, pull against it." "I think they said people are going to spend 120% more this year for the holidays on average than they did in 2019. I mean, it's things like that can really stress people out.""There are two times of the year that I just get into like a funk, and it is over my birthday, and...this."Timestamps:00:00: Introduction02:57: Prioritizing Mental Wellbeing 06:16: Self Doubt13:06: Imposter Syndrome 22:50: Goal Setting29:22: Productivity Tools35:02: Loneliness & Self-Help37:56: Overcoming Funk CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

In this episode of Business Lunch, host Roland Frasier sits down with serial entrepreneur Matt Molenar to discuss pivotal career moments that changed everything. Matt shares the story of how he joined a mastermind group to get closer to successful marketers and ended up winning them over with his solutions to common problems, leading to a partnership opportunity. They also explore Matt's journey across industries from law to real estate to diamonds. Tune in for actionable tips on finding access to opportunities and using your skills and network to continuously level up your success.Highlights: "I intentionally insinuate myself into this. And and after that, it was three years of just helping everybody in that group without an expectation of anything in return, I helped people with big problems that they had." "My observation is that the most successful people, in terms of finance and network are that way. Because they are not thinking about how do I sell more of these glasses? They're thinking about how do I build enterprise value in this business?""I don't believe that management is industry agnostic. But I do believe that business is like strategy. That's what I should say. I believe strategy is industry agnostic, for the most part, at least 80 to 90%." Timestamps:00:00: Introduction 04:50: Investing14:32: Daymond John 19:09: Balance 23:34: Business Exits27:98: Digiyal Marketing CONNECT: • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

In this episode of the Business Lunch podcast, host Roland Frasier sits down with digital marketing expert Matt Molenar. They discuss Matt's journey getting started in the industry and some pivotal moments that helped propel his career. Matt shares stories about winning early product launches through strategic domain purchasing and SEO. He also details how he helped scale businesses by creating value-added services for clients. Roland and Matt explore the power of networking and how intentionally seeking out mentors can open doors. They discuss strategies for building personal brands and content strategies that can scale easily. Business owners will walk away with tactical tips for domains, SEO, partnerships and more! Highlights:"I would way rather have 5000 or 10,000 Really, really dedicated fans to like that really appreciate and follow what I do, then a million people that don't really do anything, but were curious about one of the things I posted.""Now AI can be like me saying, 'Hey, Matt, I know that you were thinking about investing in our program, and you were talking to Deanna, who's our salesperson, I just want to let you know that I think for you and your son to come in, it's going to be the best thing ever." "I bumped into a group of people who I thought were really good. On the marketing side, there was a guy named Ryan Deiss, who had a company that was not yet Digital Marketer, I forget what it was called at the time. And he did a product with a guy named Mr. X. And it was all about AdWords. And I bought that and I was like these guys seemed like they know what they're doing." Timestamps:00:00: Introduction 07:14: Digital Marketing Skills11:48: Affiliate Marketing 22:16: Facebook Videos 26:58: Content Creation37:26: AI Enhanced Marketing Connect: • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us and leave us a review!

Dive into an engaging and humorous episode of Business Lunch. The hosts kick things off with a light-hearted banter about asking rich people for money and a fictional lawsuit against Apple, setting the stage for a deeper conversation about annual planning—or rather, why they believe it's ineffective. Drawing from personal experiences and business insights, they advocate for a more dynamic approach, suggesting a shift towards three-year visions broken down into 90-day sprints. This episode is a must-listen for anyone looking to revolutionize their approach to business and personal planning, delivered with a mix of humor, practical advice, and relatable anecdotes. Tune in to rethink your planning strategies and set yourself up for success in manageable, achievable segments!Highlights:"This is the time of year when companies and entrepreneurs... start thinking about next year. And I gotta tell you, I think it's a gigantic mistake.""The annual plan is a giant mistake... You have no freaking clue where you're gonna be in 10 years.""Every single quarter, I take about a half day to say what are my habits like? What are my inputs like? What resources do I need to acquire so that I can stay up on my next quarter's goal?"Timestamps:00:00 Apple Stole Ryan's Voice01:25 Planning for Next Year03:17 The Problem with Annual Planning04:46 Thinking Three Years Ahead05:42 Quarterly Sprint Planning06:41 Applying the Planning Methodology Personally08:41 Monitoring Progress and Making Adjustments10:03 Setting Good, Better, Best Goals12:29 Lead Measures vs Lag MeasuresCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Dive into the future of business innovation with Roland Frasier and Ryan Deiss on this episode of Business Lunch. In this snackable edition, Roland shares tactical strategies to enhance your life and business.Explore the power of AI and how it's reshaping industries, from hiring and financial analysis to creating seamless workflows. Discover the game-changing tools that can elevate your business, making complex tasks a breeze. Join the conversation as they break down the successes and missed opportunities of Black Friday and Cyber Monday, unveiling insights that can transform your approach to sales. Don't miss this episode packed with actionable advice to thrive in the evolving landscape of entrepreneurship. Tune in now and stay ahead of the curve! Highlights: "What we found with our Black Friday offer was that infusing AI into the things we already had made a huge difference." "People want the result, not the process of building the thing that will get the result." "As an investor, how can you leverage AI to be a better investor? As somebody who's doing acquisitions, how can you leverage AI to better identify equity emission targets and better assess acquisition targets?"Timestamps:00:00: Introduction 02:06: Black Friday Recap 03:40: Marketing Strategies 06:17: Missed Opportunities 07:35: Leveraging AiLive Links: CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Join us in this captivating episode of the Business Lunch Podcast as we explore Sam Altman's dramatic exit and return to OpenAI. Delve into the boardroom drama, power struggles, and ethical dilemmas surrounding one of tech's most talked-about events.This episode offers a unique insight into corporate governance, leadership, and the challenges of balancing profit with humanity's future. Tune in for a compelling discussion that's not just timely but a must-listen for anyone interested in the intersection of technology and power dynamics.Highlights:"When we talk about AI and its impact on society, we're not just talking about technology. We're talking about power, control, and the future of how we live.""There's a fundamental tension between the visionary aspect of tech founders and the pragmatic, often short-term focus of boards and investors.""What happened at OpenAI isn't just a boardroom drama. It's a reflection of the larger issues at play in the tech industry today."Timestamps:00:00: Introduction04:32: OpenAi’s Leadership08:43: Leadership Change14:14: Leadership Alignment 19:25: Corporate Governance23:58: Founder Removal 

On this week's episode of The Business Lunch Podcast, Roland and Ryan dive into the latest Black Friday and Cyber Monday shopping stats. They analyze if record online sales and in-store spending were really a sign that consumers are confident - or if it was just pulling forward purchases. Roland shares how some of their portfolio companies performed over the holiday weekend. They also debate whether interest rates will need to be lowered to manage rising debt levels or if inflation needs to come down first. Tune in to hear their take on the state of the economy and what it could mean for businesses in 2023.Highlights:"It will be interesting to see if the logic of the more I spend, the more I save during this discount period, damages sales going forward if it's basically just borrowing from tomorrow, and compressing.""If consumers are confident and consumer spend, then the economy turns along because if consumers spend, then that means businesses can spend.""The more I spend, the more I save during this discount period, damages sales going forward if it's basically just borrowing from tomorrow, and compressing."Timestamps:00:00: Introduction01:40: Black Friday06:11: Economic Outlook12:14: Brand Loyalty 18:47: Pricing Strategies21:22: Personalized Texts & Guarantees27:27: Black Friday Sales Strategies 32:03: Acquisitions

Welcome to a transformative episode of The Business Lunch Podcast where we dive into the world of business scaling and preparation for a successful exit! In today's session, we'll be exploring the Scalable Impact Framework (SPV), an innovative tool designed to propel businesses to new heights.Roland & Ryan introduces the SPV, a comprehensive approach focusing on three critical areas: leveraged sales, bankable profit, and transferable value. We begin with a deep dive into leveraged sales, where we question attendees about their growth engines. Are they generating over $10k per month? Do they hold authority across multiple channels? Is their business model truly scalable? It's all about understanding and documenting the mechanisms that drive substantial growth.Then, we shift gears to discuss bankable profit. Here, we explore the concept of a $0 budget, emphasizing the importance of tracking every expense. We delve into margin maximizers to enhance the average value derived from each customer and unravel the intricacies of a cash flow waterfall. This segment is all about maximizing profits and ensuring financial health.The journey doesn't end there! We also address transferable value, examining key elements like operating system documentation, the efficiency of the team, and structuring a business to be exit ready. Attendees get hands-on with a practical worksheet, rating each component as green, yellow, or red. The aim is clear: identify and address the weaknesses that hinder scaling.Lastly, we share effective strategies to turn those daunting red areas into success stories. We talk about documenting growth engines, setting pragmatic budgets, and building robust operating systems. The episode wraps up with a call to action for founders: engage with advisors, discuss solutions, and take meaningful steps to elevate their businesses.So, grab your notebook, and let’s embark on this journey to make your business not just grow, but thrive and become exit ready!Highlights:"The more valuable you are to your business, the less valuable your business is.""Oftentimes entrepreneurs, we pride ourselves in being able to swoop in and save the day, we could do anything, we could do everything. And if what we do, right, cool, you're trapped.""You don't want to be owned by your business, but you also don't want somebody else to have blackbox what they do to where you're terrified, if they would leave or quit."Timestamps:0:00 - Entrepreneur exits and profitability4:10 - The importance of diversifying businesses to avoid financial instability.6:56 - Scaling a business and exit strategies.10:24 - Business growth and leadership exits.16:12 - Leadership roles and exits for CEOs.20:28 - Entrepreneurship, investing, and company growth.23:55 - Scaling and exit strategies for businesses.27:35 - Exit readiness for businesses.33:23 - The benefits of being an owner-operator vs. a non-owner operator in a business sale.35:22 - Entrepreneurship, sales, and scalability.45:43 - Business growth strategies and documentation.49:36 -Scalability.52:45 - Acquisitions and due diligence in business.55:50 - Business financial management and growth strategies.1:03:24 - Building high-output teams with exercises and tools.1:06:42 - Business exits and scaling.1:09:16 - Scaling businesses by identifying and addressing red areas.Live Links :CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Join us as we delve into the dynamic world of executive leadership and pivotal moments of transition in this engaging episode of the Business Lunch podcast. Hosts Roland Frasier and Ryan Diess kick off with a lively banter, setting the stage for a deep dive into the complexities of being a CEO. The episode features a detailed discussion on the stepping down of Bumble's CEO, exploring the nuanced reasons behind such significant career decisions.Throughout the conversation, Ryan and Roland offer insights into the multifaceted nature of executive roles, particularly focusing on the differences and responsibilities of CEOs and COOs. They bring their own experiences into the discussion, providing listeners with real-world examples and practical advice.This episode is a treasure trove for anyone interested in the intricacies of business leadership, whether you're an aspiring entrepreneur, a seasoned executive, or simply curious about the dynamics of high-level management.It's an insightful journey into what it means to lead, adapt, and grow in today's fast-paced business environment.Highlights:"I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."“I want to know all the people I'm working with by name and you know, see how they're doing and know about their families and do barbecue.”“No one can run your business like you do.Highlights: "I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."“I want to know all the people I'm working with by name and you know, see how they're doing and know about their families..."“No one can run your business like you do.”Timestamps: (0:00:00) - Considering Leadership Transitions(0:14:17) - Consider Hiring CEO or COO(0:23:07) - CEO vs COO and Hiring Specialists(0:33:02) - Acquiring Successful Businesses Is More EffectiveCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Join us for an enlightening episode of the Business Launch Podcast with Roland Fraser and Ryan Diess. In this episode, we unpack the latest developments in open source technology and AI, featuring insights from our time at the Rise Nation mastermind with Daymond John. We cover he implications of OpenAI's new features for entrepreneurs, the integration of chat GPT with other platforms, and the groundbreaking GPT app store concept. Whether you're a tech enthusiast or an entrepreneur looking to leverage AI, this episode offers a wealth of knowledge and a touch of humor about our adventures in Miami. Tune in for a friendly chat that feels just like we're sharing insights over lunch!Highlights:"Open AI just killed 99% of AI startups and AI automation agencies.""It's democratizing software development for people that can say in plain English what they want to have happen.""How do you open source development and monetize at the same time? You create an ability for anybody to build apps... and take a 30% rake on everything."Timestamps:(00:30) Rise Nation Mastermind and Miami Experiences(01:56) OpenAI Developer Day Highlights(03:23) Implications for Entrepreneurs and AI Integration(04:19) Enhancing Data with OpenAI's New Capabilities(05:45) Concerns Over Data Accuracy and Impact on Startups(06:40) Exciting New Features and Integration of Platforms(08:45) Launch of the GPT App Store and Its SignificanceCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

In this episode of the Business Lunch Podcast, Roland and Ryan dive into their experience planning and executing live business events. They discuss different event types and purposes, and share lessons learned around marketing, celebrity involvement, testing event descriptions, and more. Listeners will gain insights into considerations like timing of promotions, ensuring events enable intended sales goals, and navigating challenges like hotel contracts and room blocks. Roland and Ryan also candidly discuss things that didn't go according to plan at past events and how they've applied learnings.Entrepreneurs and marketers will walk away with best practices for optimizing events to drive attendance, engagement, and results! Highlights:"I freaking hate events. I hate events, there's so much work, there's so much stress leading up to it.""You underestimate how difficult it is to get people to, to buy a ticket, buy, you know, buy tickets event, buy a plane ticket, get hotel space, and then show up. It's a big ask, it really is a big ask.""One nice thing, a well known speaker, a celebrity time person is going to cost you a good bit of money, but what they buy you is scroll stopping."Timestamps00:03: Events03:31: Profitability09:32: Planning & Marketing12:27: Celebrity Involvement17:16: Improving Sales20:03: Strategies25:29: Converting SalesCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Get ready to revolutionize your digital marketing game this Black Friday! Promising you a rollercoaster of insights, we take you on a journey through the world of Black Friday in the digital realm. You'll get a kick out of an amusing story about a stolen ATM and how it ties into the larger narrative of leveraging the holiday season without a physical storefront.Discover the fascinating evolution of Black Friday as it has transcended from physical stores to include digital marketers. Also, we’ll serve up some compelling strategies to create a buzz-worthy Black Friday offer without the dreaded last-minute rush. We later dive into exploring how a simple shift from an online all-day product to a traditional promotion strategy can skyrocket your revenue. You'll also learn why offering something unique during the holiday season goes a long way compared to the usual sale or discount. Tune in for an episode packed with insights, wit, and knowledge! Highlight:”So this is our friendly reminder hey, there's this big opportunity for your business that is only a few weeks away.” ”Think about Black Friday is a reason to do something right now.” "We definitely generated more revenue when we just did an outright promotion to the list, when it was just a pure promotion.”CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Uncover the secrets to scaling your business successfully with the brilliance of Roland Frasier. As an unparalleled entrepreneurial genius, Roland shares his insights and wisdom to help you transition from a worker to a manager, highlighting the importance of the CEO's role in achieving this monumental shift.The conversation explores the intricacies of stepping away from the grind, focusing on strategic management, identifying crucial roles, and crafting a roadmap for efficiency that'll set you on the path to growth and success.In the second half, Roland unveils his unique concept of the five exits of an entrepreneur, a strategy designed to set the foundation for a prosperous entrepreneurial journey. Furthermore, we present a specific process for exiting the line successfully, a critical step whether you're starting out or running a multi-million dollar enterprise. So tune in, let the wisdom of Roland Frasier guide you towards your dreams of a thriving and scalable business!Highlights:"A successful entrepreneur needs to think like a startup founder, operator, and investor.””If you want to be the CEO, BE the CEO.”“To achieve scale and become exitable, businesses need to focus on building processes and systems, not just acquiring more leads and customers.”Timestamps: 00:00: Introduction 01:53: Business Growth07:01: Delegation12:33: Leadership17:35: Leveraged Sales 22:57: Transferable Value 31:10: Dancing Bear In Business 36:50: Exiting a Business Live Links:CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Get ready to harness the power of artificial intelligence as we discuss eleven unique strategies for scaling your business with AI. Discover how content created with AI can help you drive leads, increase the lifetime value of your customers, and streamline your operations. We share our experience of designing a course exclusively with AI and generating impressive sales in just seven days.Listen in as we examine the application of AI in creating programs that educate your customers, analyze Amazon reviews, and craft engaging social media posts and videos. We also discuss how you can use AI to expand your reach, breaking language barriers with translation tools like DeepL and Rask. Hear about our experiments with Chat GPT to generate simulated dialogue.Finally, we'll walk you through the process of using AI for book creation, automated content creation, and even automating market research. Tune in to this enlightening conversation to learn how you can leverage AI to drive business growth and efficiency.Highlights"Content marketing is one of the best ways to get more leads and customers.""You don't have to be in it at all and it creates really good videos... Virtual influencers is, to me, the next awesome place that things are going so that you can create videos by you without you being there.""The cool thing about what you can do with AI is you can get rid of the friction. The friction that stopped you from writing the book that you know you need to write. The friction that stopped you from creating all of the videos that you should create."Timestamps(0:00:02) - AI Scaling Business With Content Marketing(0:07:15) - AI Expanding Product Education and Reach(0:15:49) - AI Interview Format Podcast Creation(0:23:04) - Book Creation With AI and Research(0:35:07) - Automated Content Creation Using AI(0:49:50) - AI's Impact on Business Growth

Join Roland Frasier and Ryan Deiss on a remarkable episode of the Business Lunch Podcast. They unveil groundbreaking AI technologies that generated seven figures in just one week. Imagine what you could achieve by having lunch with ultra-successful entrepreneurs who share their secrets to success. Buckle up for a deep dive into cash flow strategies and discover how AI is revolutionizing the way businesses operate. Plus, learn about the power of personalized video messages and find out how to harness AI's potential for your own business. Tune in to unlock the secrets to financial success with Roland and Ryan. Don't miss this exciting episode of the Business Lunch Podcast!HIGHLIGHTS"We've been experimenting and integrating AI technologies into our business in a way that's generated seven figures in just one week.""So we had 631 sales 72.5% of the people that bought showed up. And some people bought, by the way after the webinar, because we didn't take the page down, because we're going to do a replay.""So we have had so far $64,887 In sales, and have collected $51,900 in 24 hours through keep in mind, it was done yesterday, the pitch was around 2:45pm."TIMESTAMPS00:00: Introduction 02:33: Ai to boost business sucess 04:46: Ai for marketing 09:48: Webinar sales 12:44: Personalized Videos 19:40: ChatGPT for cash flow optimization 22:06: Ai to analyze data28:19: Google AdWords31:24: Cash flow management 35:01: Qualifying leads42:05: Financing options 50:49: Streamlining sales54:20: High Ticket SalesCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Join hosts Roland Frasier and Ryan Deiss in this enlightening episode of The Business Lunch as they explore the intricacies of working with agencies and consultants. With a shared focus on learning from their past experiences, they discuss the dos and don'ts when it comes to integrating external help into your business.The episode kicks off with a candid discussion about the benefits and pitfalls of working with agencies, as Roland and Ryan reflect on their recent experiences. They emphasize the importance of proper onboarding and integration, sharing valuable insights on how to make these external partnerships work seamlessly within your existing team.Roland and Ryan share valuable lessons learned from their own journeys, such as the significance of phasing in new hires and setting clear expectations. They stress the importance of understanding the scope of work, prioritizing projects, and ensuring that agency work aligns with your company's core values.Additionally, they discuss the critical role of data and measurement in evaluating agency performance and making informed decisions. They offer valuable tips for entrepreneurs seeking to leverage agencies and consultants effectively while avoiding common pitfalls.Tune in to this episode of The Business Lunch for practical advice and real-world examples to enhance your agency relationships, improve your ROI, and make your business more successful. Don't miss this insightful conversation between two seasoned business experts.HIGHLIGHTS"You really do have to keep your eye on the ball. I think that you can't assume they're just going to come in and do it.""It is the start of a process, not the end of your responsibility.""The mistake that entrepreneurs make is they abdicate responsibility to these third parties because, let's be honest, if we could do it ourselves, we would have done it."TIMESTAMPS00:00: Introduction03:33: Team Structure09:22: Outside Agencies14:56: Training & Consulting19:46: Hiring A Marketing Agency 23:56: OutsourcingCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

Join Roland Frasier and Ryan Deiss on another exciting episode of "The Business Lunch Podcast." In this installment, they follow up on their recent conversation about the book launch of Roland's "Business Wealth Without Risk" with Jay Abraham. Surprisingly, neither "Business Wealth Without Risk" nor Ryan's book, "Get Scalable," were co-authored by both of them, and they discuss why that is. They delve into the unique approach they're taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.Discover how they're intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.Don't miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.HIGHLIGHTS"The goal of the book is not to write a book that gets bought. It's not to write a book that gets read. It's to write a book that gets referred." "You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody." "It's not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don't pay for it." TIMESTAMPS00:00: Introduction01:49: Writing with a partner07:27: Monetizing content 12:17: Branding16:55: Book Marketing 19:30: Non-traditional launch strategies24:53: Referral TacticsCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Join Roland Frasier and Ryan Deiss in this episode of The Business Lunch Podcast as they dive into the intricacies of book launches. Ryan is eager to hear about Roland's recent book launch and get insights into how to successfully launch a book. Roland shares his experiences and strategies, shedding light on the decision to partner with Jay Abraham and the purpose of their book, 'Business Wealth Without Risk.'Discover the importance of personal branding and how a book can elevate your authority in your industry, as Roland and Ryan emphasize the power of a well-planned book launch. Roland explains the timeline of their book launch, starting from the book's creation to building an affiliate network to promote the launch event.Roland discusses the challenges they faced during the launch, such as the responsiveness of the hired launch services and the costs involved. In this episode, you'll gain valuable knowledge on planning and executing a book launch that drives real results.Tune in to learn how to make your book launch a strategic success and elevate your personal brand in the process.HIGHLIGHTS"If you're like, 'I don't want a book, I've never thought I could write a book, I don't need a book,' please listen and watch. Because you really will benefit, whatever you do.”"It's not about ego; it's about understanding the purpose of it, which, for this book, is deal flow." "The goal for the book doesn't necessarily have to be to become a best seller. Your goal should be to get the kind of readers that you can do business with if that's the purpose of the book."TIMESTAMPS00:00: Introduction03:13: Books & Personal Branding 08:36: Launch Strategies13:20: Marketing Your Book18:29: Self Vs Traditional Publishing21:20: Events26:13: Affiliate Marketing30:46: Execution 36:05: Prepare For ChallengesCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Introducing an eye-opening episode of "The Business Lunch Podcast" with your hosts Roland Frasier and Ryan Deiss. Join us as we take you through the captivating world of productized services – a concept that's making waves in various industries.In this episode, we unravel the transformative power of turning a traditional product into a productized service. Traditionally, businesses focused on transitioning from service to product, but what if there's an untapped opportunity in shifting the other way around?Roland and Ryan discuss the immense potential of productized services. The concept revolves around providing a standardized set of services with fixed completion times and costs, catering to the majority of clients' needs. This approach not only facilitates scalability but also boosts efficiency by eliminating the need for specialized knowledge.Don't miss out on this eye-opening discussion on the evolving landscape of business, where the productized service concept is breathing new life into traditional models. Tune in to this episode and unlock the potential for growth, efficiency, and innovation in your business.HIGHLIGHTS"Traditionally, when you think about productized services, you think about going from a service to a product. I think there's a phenomenal opportunity right now to go from a product to a productized service." "Conversion rates are typically higher, sales cycles are typically shorter, for every reason you should do this." "We realized that maybe we should just give the people what they want. And this tells me that plenty of other people aren't doing it either." TIMESTAMPS00:00: Introduction03:55: Productizing Services09:37: Agency Businesses 14:36: Brand Focus19.15: Profitability and Scalability 24:00: Bespoke Services28:18: Acquisitions CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Welcome to another episode of Business Lunch with Roland Frasier and Ryan Deiss. Learn tactical strategies for living a rich and happy life, through the lens of managing multiple companies as a portfolio entrepreneur. Discover the different types of holding companies and learn when to centralize operations and tech stacks. They share valuable insights, from building single-threaded teams to not forcing internal resources on your teams. Plus, find out why agreements between entities and well-structured contracts are vital for smooth business transitions and successful acquisitions. If you're an entrepreneur looking to scale and manage a diverse business portfolio, this episode is a must-listen. Tune in for actionable advice and expert tips on how to run and grow multiple companies simultaneously. Don't miss out on the essential lessons for building a thriving business empire. HIGHLIGHTS"Use contracts and agreements between entities for protection.""Ask the right questions and build a capable team.""Centralize core tech functions like CRM and ERP for easier comparison."TIMESTAMPS00:00: Introduction01:32: Scaling Multiple Businesses 07:08: SVPs & Holding Companies 11:55: Tax Strategies 19:30: Centralizing Teams25:33: Leadership36:36: Acquiring Businesses CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1Thanks so much for joining us this week. 

Join Roland Frasier and Jay Abraham as they introduce their exciting new book, Business Wealth Without Risk. In this podcast series, they share behind-the-scenes insights and conversations about each chapter. Whether you're interested in the book or just want to gain valuable insights, these videos and clips are sure to provide you with actionable takeaways. In this episode, they dive into the concept of preeminence – a strategy that goes beyond being the best and explores how to become incomparable in the eyes of your audience. Discover how preeminence can transform your business, regardless of its nature, and learn practical steps to start implementing it. Explore real-world examples of businesses that have achieved preeminence and see how it can lead to exponential growth.Whether you're a seasoned entrepreneur or just starting out, this episode is filled with valuable wisdom to help you stand out in a competitive market. Tune in and embark on a journey to becoming preeminent in your field!HIGHLIGHTS"Preeminence is being seen in an incomparable way above and beyond everyone else for what your business means to that audience that you're serving.""It defines what you stand for, why you stand for it, and who you stand for.""Preeminence becomes the driving force and source of your culture, your advertising, your belief system."TIMESTAMPS00:00: Introduction02:05: Your Business Philosophy 06:56: Client Satisfaction 08:53: Becoming Preeminent 12:55: Business Growth Strategies CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Join Roland Frasier and Jay Abraham in this enlightening video discussion as they explore the world of relational capital. Discover the secrets to leveraging relationships, trust, and credibility for strategic advantage.Jay brilliantly explains how relational capital allows individuals and businesses to tap into other people's resources, distribution channels, and credibility to achieve explosive growth. Through real-world examples and stories, you'll gain a deep understanding of how to harness this power for your benefit.Learn how to navigate the myriad opportunities within relational capital, from endorsements to joint ventures, co-branding, and more. Whether you're a seasoned entrepreneur or just starting out, the insights shared in this video will open doors to new possibilities and help you accelerate your success.Don't miss this chance to explore the limitless potential of relational capital with two masters of business growth. Tune in now and embark on a journey to transform your business and achieve stratospheric profitability.HIGHLIGHTS"Relational capital is about leveraging relationships, trust, credibility, and belief that others have with their audience to your advantage." "It's about figuring out who's already got access to the market you want and their trust, then doing a deal that's mutually beneficial." "Relational capital gives you access to an unlimited business checkbook to millions of dollars of other people's resources for no cost whatsoever." TIMESTAMPS00:00: Introduction03:29: Leveraging Influence 07:12: Relationships 11:58: Profit & Growth15:29: Competing BusinessesCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Welcome to an exciting episode as Roland Frasier and Jay Abraham dive into the world of exponential growth. In this special series, we explore the chapters of their new book, where each section is a treasure trove of insights and strategies to propel your success to new heights.In this episode, Roland and Jay take you behind the scenes, sharing video interviews and clips that provide a glimpse into the fascinating concepts explored in their book. From thinking bigger and achieving moonshots to mastering mental models and optimizing your efforts, they dissect the secrets of exponential growth.But the real gem of this episode is the revelation of the "Nine Drivers of Exponential Profit Performance" - simple yet powerful shifts that can transform your business outcomes. Jay's extensive experience across diverse industries and his revolutionary approach to business growth will leave you inspired and eager to implement these strategies.Through engaging conversations and real-world examples, Roland and Jay demonstrate that exponential growth is not reserved for the elite few. Anyone can leverage these principles to achieve extraordinary success, and they're here to guide you on this transformative journey.If you've ever wondered how companies like Chat GPT and others reach billion-dollar valuations at warp speed, this episode is your roadmap. Discover the playbook for accelerating your success, and join us as we explore the limitless possibilities of exponential growth. Don't miss out on this valuable opportunity to supercharge your business aspirations!**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents! HIGHLIGHTS "If you don't think you can really grow something by orders of magnitude think again, it is very, very doable just by shifting the way you do things.""These successes are not unicorns, even though they call them that anybody can do this you guys can too." "This is the playbook. So definitely dig in here. It is rich and deep in value for you."TIMESTAMPS00:00: Introduction02:07: Applying Exponential Growth 03:54: Strategies & Tactics 06:04: Business Settings07:54: Tools For SuccessCONNECT • Ask Roland a question HERE.RESOURCES:To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Join Roland Frasier and Jay Abraham in this captivating podcast series as they unveil the secrets of   their groundbreaking book, "Business Wealth Without Risk" In this exclusive journey, you'll discover powerful strategies that can supercharge your business results.Roland and Jay have created a series of video interviews to accompany the book, and in this podcast, they're sharing behind-the-scenes insights. These videos offer a deep dive into each chapter and section of the book, providing a unique opportunity to tap into the minds of these two business gurus.In the initial episodes, you'll hear Roland and Jay discuss "how to think bigger" and "how to think better with business models." They'll guide you through the process of optimizing your business, whether you're just starting out, acquiring a new venture, or looking to turbocharge your current enterprise.Throughout the series, they'll delve into various strategies and tactics that can help you optimize your business, from marketing techniques to pricing strategies and more. You'll uncover the power of compounding, where small changes in key areas can lead to exponential growth.Whether you're an aspiring entrepreneur, a seasoned business owner, or simply curious about the world of business optimization, this podcast is a must-listen. **For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents! TIMESTAMPS"It's about figuring out how to get much higher performance out of much less effort, time, energy, or in this case, investment or risk." "What this is all about is getting you to realize that you have the ability to harness, harvest, capitalize on a multitude of performance-enhancing, result-multiplying, profit-increasing levers." "If you only increase the three key factors: the number of buyers, the size of the average sale, and the frequency, the number of times they bought by only 10%, that doubling isn't doubling when you extend it, it's 800%, eight times more revenue." TIMESTAMPS00:00: Introduction01:41: Levers & Fulcrums04:55: Leveraging Performace 06:45: Small Changes, Big Results 10:24: Time To Optimize CONNECT • Ask Roland a question HERE.RESOURCES:To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Join Roland Frasier and Jay Abraham in this captivating episode as they explore the fascinating world of mental models and how they can propel your business to new heights. As the authors of a groundbreaking book featuring introductions by Tony Robbins and Daymond John, Roland and Jay are here to share their wealth of knowledge with you.In this chapter titled "Mental Models for Thinking Better," you'll discover the secrets to enhancing your thinking and decision-making processes. Learn how to build a latticework of mental models, just like Warren Buffett's partner, Charlie Munger, suggests, and gain a competitive edge in the business world.Roland and Jay dive deep into various mental models, such as exponential growth, geometric thinking, optimization, risk minimization, and more. They reveal how to tap into other people's resources, credibility, and reach, creating a world of opportunities without the need for capital.Discover how to leverage the power of barter, fame, and partnerships to skyrocket your business success. Whether you're a famous personality or someone looking to collaborate with the famous, you'll find valuable insights to harness the potential of other people's audiences.This episode is a game-changer for entrepreneurs and business leaders seeking to gain absolute ethical advantage in their industries. Don't miss out on the opportunity to expand your thinking, improve your decision-making, and unlock the ultimate money machine. Tune in now and prepare to think better, achieve more, and set yourself up for unparalleled success!**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents! HIGHLIGHTS"Discover how to tap into other people's resources, credibility, and reach, creating a world of opportunities without the need for capital.""When you understand that these elements, what we're sharing in this chapter, teach you how to gain absolute ethical advantage over everybody else and how to get that business that you just got control of and blow it up. So it's really an ultimate money machine and then do it over and over again." "Understanding these mental models is going to be one of the keys to set you guys up. You learned how to think bigger. Now in this part, you're going to learn how to think better, and once you've done that, you're ready for the next."

Join Roland Frasier and Jay Abraham in this exciting episode as they dive deep into the first chapter of their groundbreaking book. In this opening chapter, you'll discover how to shatter your limitations and achieve exponential growth in your business.Roland and Jay share powerful insights and real-life examples that will expand your thinking and challenge your beliefs about what's possible. They discuss the concept of "moonshot thinking" and how it can propel you beyond your current boundaries, just like legendary athletes who pushed the limits of their abilities.Learn how to go from incremental growth to astronomical success by adopting innovative strategies and methodologies that have been tested and proven. Discover the secrets to controlling your outcomes and achieving far more than you ever imagined.This episode is a must-listen for entrepreneurs, business leaders, and anyone seeking to elevate their business to new heights. Get ready to think bigger, better, faster, and safer as you embark on a journey to unlock your full potential. Don't miss this opportunity to join Roland and Jay on their mission to help you achieve your own moonshot goals. Tune in now and start thinking beyond the stars!**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents! HIGHLIGHTS"I think it's just this awareness factor. Like there's two steps, there's one being the innovator, and then there's two, being able to follow what the innovator has done, because now you see, it's possible...""I think the most important thing that they should learn from both you and I but definitely in this chapter is that there's nothing we are sharing that is theoretical.""There's nothing we're sharing that hasn't been applied not just once, but over and over again."TIMESTAMPS00:00: Book Introduction01:49: Strategic Thinking05:36: Pushing Personal Limits 07:24: Multiplying Wealth11:19: Creative Marketing Strategies

Join us for an enlightening episode of The Business Lunch Podcast, with the seasoned entrepreneur, Brian Lee. In this episode, Brian shares his journey from creating LegalZoom to ventures like ShoeDazzle and The Honest Company. Discover the behind-the-scenes stories of how these companies were founded and what led to their success.Brian Lee also delves into the world of partnering with celebrities and influencers, shedding light on the intricacies of equity splits and collaboration dynamics. He emphasizes the importance of treating celebrity partnerships as genuine business relationships and shares tips on how to approach potential partners.As a seasoned investor, Brian Lee provides insights into the startup landscape. He discusses his enthusiasm for emerging technologies like augmented reality and virtual reality and their potential to reshape industries. Learn how data-driven virtual malls and innovative drone technologies are paving the way for exciting possibilities in the world of entrepreneurship.Whether you're a budding entrepreneur or a seasoned business owner, this episode offers valuable lessons and perspectives from Brian Lee's remarkable journey through the business world. Join us for this engaging conversation and gain insights into entrepreneurship, celebrity partnerships, and emerging technologies.HIGHLIGHTS"I think like many of you, I think I was just born to be an entrepreneur. I always had it in me to start something...""A partnership is a relationship. It's not transactional. If you can't see eye to eye with a potential partner, then you shouldn't be partners.""I'm a firm believer that things are always being innovated on and new models will always be created."TIMESTAMPS 00:00: Introduction02:08: Legal Tech08:44: Optimizing Customer Retention14:29: Lifestyle Brand With Jessica Alba 16:24: Celebrity Partnerships For Business Success27:57: VR & Drones35:20: Availability 41:09: Advice For Entrepreneurs CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Join host Roland Frasier and guest Jay Abraham in this episode of the Business Lunch Podcast as they unveil a treasure trove of strategies to enhance your business! Drawing from their forthcoming book, the dynamic duo explores advanced methods to propel your business forward.Discover the three rapid ways to expand any business: gaining more customers, increasing transaction size, and boosting purchase frequency. Dive into the intricacies of these methods, where traditional growth tactics are left in the dust.But that's not all. Roland and Jay delve into the world of strategic partnerships and acquisitions, showing you how to tap into the expertise, assets, and markets you need without the traditional costs and risks. Learn how to leverage other people's strengths and resources to skyrocket your own business.The possibilities are boundless as they discuss accessing new markets, adding new products, and embracing growth assets to elevate your business. Realize the potential of exponential growth, allowing you to focus on what you love and excel at, while others handle the rest.If you've ever wondered how successful entrepreneurs achieve astounding growth, this episode is your key to unlocking their secrets. Don't miss this valuable opportunity to learn from two industry titans, Jay Abraham and Roland Frasier, and embark on your journey to a lifetime of business success.Tune in to Business Lunch with Roland Frasier and Ryan Deiss for this exclusive episode with Jay Abraham. HIGHLIGHTS "When you can go to other people to partner that have the things that you would like to have in your business and maybe have skills that you don't have expertise, assets, that kind of thing.""Your weaknesses can be things that you're just not that good at. Or it can be things you don't know. It can be things you don't like.""We're going to show you how you can create a lifetime of wealth every three to five years."TIMESTAMPS00:00: Introduction 06:58: New Markets14:40: Three Ways To Grow Your Business 17:29: What Do You Need?22:39: Risks Of Doing It On Your Own26:16: Leveraging Your People36:05: Value Of Product Placement 46:40: Acquiring Assets 57:14: Why Most Start Ups Fail1:00:53: Position Your Investments 1:04:56: Setting Up An SVP1:20:36: Strategies To Reduce Price1:29:54: Cashing Out 1:33:05: Questions From Audience CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

In this episode of The Business Lunch Podcast, Roland Frasier and Ryan Deiss dive into two recent negotiation experiences and share valuable insights on how to handle offers and negotiations effectively.The two discuss a negotiation where they received an offer that didn't align with their expectations. Instead of reacting negatively, they emphasize the importance of starting with gratitude and acknowledging the value in any offer.Additionally, Roland and Ryan highlight the significance of identifying a common "enemy" or challenge in negotiations, as it helps align both parties on the same side of the problem-solving process. Throughout the episode, they emphasize the value of removing emotional reactions from negotiations and approaching them as collaborative problem-solving discussions. By following these strategies, listeners can navigate negotiations more effectively and maintain positive relationships even when deals don't go as initially expected.HIGHLIGHTS"How do you lower the burden of the person to getting to the solution that you want?""Every offer is precious.""If you can take the pressure off of having a conversation with somebody... we're aligned instead of opposed."TIMESTAMPS00:00: Introduction 02:31: Value Of Baseline Deals 08:43: Initial Reactions 12:01: Learning The Hard Way17:42: Saying Thank You23:05: Insulting Offers 25:42: Identifying The Enemy  CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

In this engaging episode of The Business Lunch Podcast with Roland Frasier and Ryan Deiss, the dynamic duo explores the fascinating world of personal branding for founders and entrepreneurs. Roland and Ryan candidly share their evolving perspectives on personal branding, shedding light on the journey from skepticism to realization of its immense value.They discuss essential steps for anyone looking to embark on the personal branding adventure, emphasizing the importance of having a unique perspective and experience to share. Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights on harnessing your expertise and carving your niche in the market.Learn the significance of consistent content creation, regardless of the chosen approach, and how it can help you build a loyal audience that eagerly awaits your next piece of wisdom. Roland and Ryan also share their personal experiences in content production, highlighting the importance of scheduling dedicated content days to stay on track.Whether you're looking to expand your online presence or wondering how to balance your personal brand with your business, this episode is a goldmine of actionable advice. Tune in and gain valuable insights that will set you on the path to personal branding success as a founder.HIGHLIGHTS“You either need to pick a path. You're either always there everywhere or you're missed when you're gone.""The decision to have a personal brand or founder brand is a decision to show up at least once a week."“The strongest brands aren't always there, but you miss them when they're gone."TIMESTAMPS00:00: Introduction03:19: Building A Personal Brand 06:02: Building A Audience12:32: Business Vs. Fame15:37: Making Content21:31: Brand Path23:45: Packaging Your Ideas29:17: Don’t Miss Out On Good ContentCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1