Business Lunch

Welcome to a new episode of Business Lunch with Roland Frasier! Today, we have an incredible guest—Sam Khorramian, a visionary entrepreneur and real estate mogul. Sam shares his inspiring journey from humble beginnings to building a multi-million dollar empire in the real estate industry. This episode is packed with actionable insights on scaling businesses, adopting a millionaire mindset, and leveraging massive action to achieve exponential growth. Sam also dives deep into the mindset shifts that propelled him to success, his biggest lessons in leadership, and how to approach risk and opportunity in business. Don’t miss this engaging conversation with one of the most successful entrepreneurs in the game!Highlights:"Success comes down to taking massive action, not just thinking about it.""You don't need to be the smartest person in the room, just the one willing to work the hardest.""The biggest risk in business is not taking one.""To scale, you must let go of control and trust the process."Timestamps:01:45 - Sam's Early Beginnings05:30 - Taking Massive Action: Sam’s Key to Success08:15 - Millionaire Mindset: How to Think Big12:00 - Overcoming Fear in Business15:45 - Scaling Your Business: Tips from Sam19:20 - Trust and Delegation: Growing a Team23:00 - The Power of Relationships in Business26:45 - Navigating Risk and Opportunity30:10 - Leadership Lessons from Sam34:25 - Final Thoughts and Takeaways from SamCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In today’s enlightening discussion, Roland and Ryan delve into the evolving landscape of private equity, particularly highlighting the transition from financial engineering strategies to valuing effective operations within businesses. They discuss the historical context of private equity transformations, the increasing importance of capable operators in business scalability, and the practical implications for entrepreneurs looking to grow or sell their companies in this competitive environment.Highlights:"Private equity's evolving: It's less about financial maneuvers and more about real growth through effective operations." "In the world of buying and selling businesses, the real stars now are the operators." "If you've got a solid ops team, private equity is going to see that as a huge plus." "We need to focus not just on engineering finances but on actually growing companies." Timestamps: 00:00 - Introduction to Private Equity and Business Growth 02:21 - Shifts in Private Equity Focus 04:13 - The Role of Operators in Today's Business Environment 07:24 - Challenges in Finding Valuable Business Deals 11:46 - Validation of New Business Strategies 13:26 - Historical Perspective on Private Equity Strategies 15:34 - Ethical Considerations in Business Acquisitions 18:42 - Competitive Landscape in Private Equity 22:03 - The Need for Effective Business Operations 24:54 - Opportunities for Entrepreneurs in Current Market 28:19 - The Importance of Entrepreneurial Skills in Business 32:04 - Hiring Strategies for Growing Businesses CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a 'pillar content' video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands.Highlights:"You don't have to post all the time, but you do have to do what they're unwilling to do, which is to spend some advertising dollars.""We're not purely dependent upon the algorithm to make sure if we ever pause, then it goes away.""It's truly amazing what can happen when you step out of the day-to-day.""If you're a business person, you're not a YouTuber, and you're not a creator, and you want to give YouTube a shot... what's the one piece of content you wish everybody saw before they talked to anybody in your sales team?"Timestamps:00:00 - Introduction to YouTube Struggles and Strategies01:52 - The Merit of Consulting and Content Creation03:53 - Approaches to Social Media and Content Impact05:57 - Special Event Announcement: Get Scalable Live10:15 - Detailed Discussion on Content Strategy and YouTube12:43 - Deciding on Pillar Content for Business16:22 - Relaunching with Optimized Content20:00 - Driving Traffic with Discovery Ads22:24 - Analyzing Budget and Audience Impact25:28 - Sustaining Business through Strategic Ad SpendingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable Workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! Today, join Roland Frasier and his business partner Ryan Deiss as they unpack the insights and strategies from a recent equity consulting session. In this episode, they delve into their unique approach to consulting for equity, where they not only advise but also implement strategies for significant business growth. They discuss the importance of identifying and solving for the right problems, leveraging their extensive experience to help businesses achieve a substantial return on investment. Whether you're a business owner looking to scale or a consultant seeking to enhance your methods, this episode is packed with valuable takeaways.Highlights:"Our goal is to provide at least ten times the return on investment for the companies we consult." "Much of successful consulting is about asking the right questions.""You can't read the label from inside the jar—that's why outside perspectives are crucial.”"If you're clear on the problem and someone's playbook can solve it, that's a perfect match." Timestamps:00:00 - Introduction and Context Setting04:44 - Explaining Consulting for Equity09:29 - Starting Points in Consultation16:07 - The Consultation Process: Listening and Understanding21:58 - Implementing Solutions: Discovery to Action26:59 - Managing Stakeholder Pushback and Resistance31:35 - Narrowing Down the Ideal Customer Profile (ICP)36:21 - Understanding Levels of Customer Awareness40:57 - Business Strategy Adjustments and Recommendations44:38 - Conclusion: Summarizing Key Actions and StepsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! Today, hosts Ryan Deiss and Roland Frasier delve deep into the practical applications and the realistic expectations of artificial intelligence in business. They discuss the current state of AI, debunking the hype and exploring its genuine impact on productivity and business strategy. From investment insights to AI's role across various business departments, this episode provides a grounded perspective on what AI truly offers to entrepreneurs.Highlights:"AI continues to amaze, it's the investors who are way ahead of the curve." "The conversation about AI isn't just about the technology; it's about how we're using it to make real business impacts." "AI isn't just a tool; it's becoming a central player in strategic business planning." "Implementing AI isn't just an option; it's a necessity for staying competitive." Timestamps:00:00 - Introduction: Breaking Down AI's Role in Business02:09 - Analyzing AI's Financial Impact and Investor Behavior03:27 - Evaluating AI Against Investor Expectations07:30 - AI's Evolution in Major Tech Companies10:15 - Discussion: Where AI Stands in the Hype Cycle12:35 - Practical Applications of AI in HR and Strategic Planning17:09 - In-Depth: AI's Integration Across Business Functions20:45 - Essential AI Tools and Their Business Applications25:40 - AI's Role in Enhancing Business Creativity and Efficiency28:42 - Providing 24/7 Customer Service Through AI30:41 - AI's Potential in Sales and Marketing34:10 - Final Thoughts: Embracing AI for Business InnovationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! Today, we dive deep into the nuances of direct response marketing, the importance of knowing your ideal client, and how this understanding transforms your brand messaging. Whether it's discussing the delicate balance between high-end perception and effective market reach or exploring specific strategies for engaging your audience without compromising brand integrity, this episode is packed with insights tailored for both up-and-coming and established businesses.Highlights:"You've got to be crystal clear on who your ideal client is.""Every business under the sun is only ever selling two things: transformation or identity reinforcement.""If you're not creating that initial attention and turning it into engagement almost immediately, you're going to miss.""No one test is going to bring down a brand; if it did, your brand was insanely fragile."Timestamps:00:00 - Introduction to Ideal Client Clarity01:00 - Surprise Discussion Topic with Ryan Deiss03:33 - Examining Marketing Shifts in High-End Brands07:39 - Historical Advertising Tactics and Brand Evolution10:12 - Practical Tips on Segmenting Your Audience15:34 - The Significance of Testing in Marketing18:18 - Direct Response Advertising in High-End Markets21:24 - Chanel's Marketing Strategy Analyzed23:59 - Framework for Assessing Marketing Impact25:24 - Closing Remarks on Testing and Brand IntegrityCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier dive into the importance of community, especially for entrepreneurs. They discuss the transformational power of getting together in person and how masterminds and advisory boards can significantly impact your business growth. From discussing large-scale entrepreneurship conferences to exploring the nuances between boards of directors and advisory boards, this episode offers a wealth of knowledge on scaling your business through strategic networking.Highlights:"Something changes when you're actually there in person; you’re missing out if you don't have that kind of community.""The magic isn't having a board of directors; it's about having peers that guide you.""You definitely do better when you have a board of directors, but it's hard to find peers to do that.""Masterminds accelerate your connectivity much more than anything else you could do."Timestamps:00:00 - Introduction and the importance of in-person meetings.00:44 - Welcome to Business Lunch Podcast.03:11 - The impact of COVID-19 on business networking.06:18 - Insights into joining paid groups and the value of exclusivity in networking.10:55 - Differences between various advisory and directors groups.17:13 - Personal experiences with masterminds and advisory boards.23:57 - The concept of a 'deconstructed board' and personalized advice networks.28:11 - Closing thoughts on choosing the right type of advisory setup for your needs.33:05 - Episode wrap-up and invitation to the next episode.CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Jesse Jackson, one of his business partners and a successful entrepreneur who has scaled her automotive business to an eight-figure company in just a few years. Jesse shares her journey, the challenges she faced, and the strategies that helped her succeed, including the power of cold outreach and the importance of finding the right business partner. Whether you're interested in acquisitions, the automotive industry, or simply looking for inspiration, this episode is packed with valuable insights.Highlights:"You can’t help but have a deal arrive in your lap if you commit to cold outreach.""I’m a mom of seven, and if I can grow an eight-figure business, so can you.""Every business problem can be solved with a solid process.""You’re not taking something from someone; you’re giving them a gift by buying their business."Timestamps:00:35 - Introduction to Jesse Jackson 01:56 - Building an Eight-Figure Business 03:12 - Shifting from Software to Automotive09:29 - Choosing the Right Business to Buy 16:33 - Raising Capital and Investor Relations 18:43 - Overcoming Challenges in Acquisitions 24:06 - Hustling After Acquisitions 26:55 - Implementing Systems and SOPs29:49 - Franchising vs. Company-Owned Expansion 35:46 - Final Advice and Encouragement CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In today's discussion, hosts Roland Frasier and Ryan Deiss dive into the nuances of the FIRE (Financial Independence, Retire Early) movement. They explore the philosophy behind early retirement, the potential pitfalls of extreme frugality, and the importance of balancing financial planning with enjoying life in the present. The conversation offers valuable insights on how to approach financial independence without sacrificing the joy of living.Highlights:"Life is short and life is long—you never know which it's going to be.""What are you retiring to? The most miserable people are those who retire into nothing.""You can have both—financial independence and a rich life.""Don't defer joy; balance your financial goals with living fully today."Timestamps:00:00 - Core Belief of FIRE01:03 - Introducing Retirement02:37 - FIRE Variations08:26 - Risks of Deferring Life Events11:13 - Balancing Financial Goals and Enjoyment13:49 - Having Children and FIRE18:16 - Advice on How to Do FIRE Right20:47 - Importance of Meaningful Work25:27 - Dangers of Retiring from Hate27:34 - Conclusion and Wrap-upCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss have a discussion about the genius behind Duolingo's marketing strategies. From the brand's bold use of emotional blackmail to keep users engaged to the fine line between effective persuasion and manipulation, this conversation unpacks the lessons that all marketers can learn. Discover how to balance brand personality, customer retention, and ethical marketing, with insights drawn from one of the most successful language learning platforms in the world.Highlights:"The best marketers and businesses lead, even when it means taking arrows.""Is it unethical to manipulate your audience if it serves their best interests?""Duolingo's brilliance lies in making you feel like you’ve failed – in the best way.""A brand’s personality can make or break its connection with customers."Timestamps:00:00 The Power of Leadership in Marketing01:04 Welcome and Catch-Up02:09 Duolingo’s Unique Brand Personality05:35 The Ethics of Manipulative Marketing10:16 The Fine Line Between Encouragement and Manipulation16:08 Defining Success for Your Customers20:37 Guilt and Shame in Marketing24:47 Earning the Right to Push Your Customers29:14 Differentiating Your Brand’s Personality35:45 Applying Duolingo’s Tactics to Your BusinessCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this session, we dive into the complexities of tax management and business scaling with John Briggs, a tax expert and business strategist from Insight Tax. John shares his journey from struggling with traditional employment to building a thriving business that helps entrepreneurs navigate the intricate world of taxes. Roland Frasier, your host, explores John’s insights on operational efficiency, the impact of proper entity selection, and strategic hiring practices that can propel a business forward.Highlights:"Owning a business made more sense through the trial of hard knocks." "By being smarter with processes, you can actually work less." "Our first project with robotic process automation... will save us a significant amount in labor costs." "Structure is a big issue... making sure they understand how expenses work is the biggest opportunity." Timestamps:00:00 - Introduction02:53 - Insight Tax and the Entrepreneurial Mindset05:25 - Transitioning from Employment to Entrepreneurship08:25 - The Evolution of Insight Tax and Operational Efficiency13:14 - Implementing Robotic Process Automation16:06 - Scaling the Team from 30 to Over 20020:02 - Strategic Partnerships and Business Growth23:34 - Publishing the 3.3 Rule and Insightful Insights28:11 - S Corp Benefits and Reasonable Compensation Strategies31:33 - Exploring Deductions: Ordinary and Necessary Expenses34:22 - The Misconceptions of Tax Deductions in Digital Marketing37:53 - The Line Between Business and Personal Expenses40:00 - Closing Remarks and Further ResourcesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! Today, Roland Frasier sits down with his longtime friend and business partner, DeAnna Rogers. Together, they discuss DeAnna's journey of overcoming fear to successfully acquiring and growing businesses. Through candid insights and personal anecdotes, DeAnna reveals the challenges and triumphs of her entrepreneurial path, and the crucial role of mindset in achieving success. Whether you're an aspiring entrepreneur or a seasoned business owner, her story will motivate you to step out of your comfort zone and seize opportunities. Tune in for a dose of inspiration and actionable advice!Highlights:"When you believe in something, and you want it, and you're passionate about it, then you'll do it. You'll live it.""You have to be passionate and excited. When they see that you believe in yourself, then they know you’ll believe in them.""It's all about mindset. The confidence to do it comes from just getting out there and doing it.""Opportunities are everywhere if you’re curious, observant, and ready to connect."Timestamps:00:00 - Introduction01:49 - DeAnna's Story04:25 - DeAnna’s First Business Acquisition07:02 - Food Truck Park Deal12:16 - Consulting for Equity19:31 - How DeAnna’s Event Management Skills Translated into Growth.22:26 - Confidence and Personality in Business Deals.29:49 - DeAnna’s Venture into an Accounting Business.34:12- How DeAnna Strategized her Business Acquisition Deals.41:14 - DeAnna's Advice on Overcoming Mindset BarriersCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss discuss the real-life challenges of entrepreneurship, personal growth, and finding that elusive work-life balance. They emphasize the importance of maintaining non-work activities for a fulfilling life. Discover practical strategies for financial resilience, the power of fresh perspectives in business, and the myth of work-life balance. Tune in for an honest conversation that goes beyond the usual “everything's great” facade and provides actionable advice for thriving in both business and life.Highlights: "Anybody who, when you ask them like, 'Oh, how's it going?' If they're always like, 'great,' you're probably not that close to them.""It's very possible to be self-employed or start a business from scratch and still have a family life. You will work differently than a nine to five typical job.""There's a big difference between being an entrepreneur and being self-employed. You have to be responsible for the allocation of your time."Timestamps:00:00 - Real Talk on Entrepreneurship00:18 -  Reflecting On New Year's Resolutions01:14 - Honest Conversations02:10 - Cash Reserves Strategy03:31 - Operating Expenses Reserve06:26 - Andy Jassy's Leadership at Amazon09:10 - Setting a Rallying Theme11:07 - Metrics and Goals12:34 - Work-Life Balance Myth15:27 - Time Management for EntrepreneursCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! Today, we’re looking back at some of Roland Frasier and Ryan Deiss’ discussions. They cover the Hermes anti-trust allegations, Alex Hormozi’s content creation experiment, and Jeff Bezos’ thoughts on the myth of work/life balance and how it could be harmful to workers and business owners alike.Highlights:"Jeff Bezos says that work life balance is a “debilitating phrase” and that work and life are actually a circle."“It's actually significantly less expensive to buy a Birkin in Hermes than it is to buy one on the secondary market."“The grind of going out there and producing tons and tons of content just to grow the audience. If you're doing this as a business owner, not as a celebrity, not as an entertainer, if you're doing this to grow your business brand, it just wasn't worth it.”Timestamps:00:00 - Intro00:15 - Discussing the Hermes Birkin Bag Lawsuit01:43 - Analyzing the Legality of Hermes' Sales Practices04:46 - Alex's Shift to Educational Content05:45 - The Challenges of Chasing Views vs. Quality07:22 - Turning Off Alex's Content Due to Irrelevance08:52 - Bezos on Work-Life Balance as a "Debilitating Phrase"09:12 - Bezos' Perspective on Work and Life as a "Circle"CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss key strategies for maximizing business efficiency and fostering innovation. Drawing lessons from Amazon's turnaround under Andy Jassy, they explore actionable insights that can be applied to businesses of all sizes, from small startups to large enterprises. Tune in to learn about the importance of process mapping, streamlining operations, and balancing innovation with operational efficiency to drive profitability and growth.Highlights:"What gets measured gets managed—if you don't know the process, you can't improve it.""The CEO at scale is fundamentally the chief communications officer.""You can optimize only after you visualize; mapping out your processes is the first step to improvement.""Creating a safe space for employee ideas is crucial for fostering an innovative company culture."Timestamps:00:00 - The Importance of Process Mapping for All Business Sizes01:03 - Case Study: Amazon’s Turnaround04:42 - Streamlining Operations07:08 - How to Access Resources on BPO10:24 - The Role of CEOs in Quality Control and Oversight16:09 - Encouraging Innovation Among Employees18:39 - Business Strategies in a Post-Pandemic World22:19 - Personal Touch in Leadership During Transition Periods27:23 - Communicating Effectively as a CEO 32:37 - ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a New Episode of Business Lunch! This episode is all about the transformative leadership strategies employed by Andy Jassy, the CEO of Amazon, after taking over from Jeff Bezos. Roland and Ryan explore the significant measures Jassy implemented to steer Amazon towards renewed profitability and operational efficiency, discussing both the benefits and potential pitfalls of these changes. The episode also emphasizes the importance of embracing frugality, the power of a fresh perspective, and the critical role of engaging with stakeholders. Highlights:"The power of a fresh perspective can't be underestimated.""Frugality is a campaign of efficiency, not just cost-cutting.""Engaging with shareholders can prevent blind trust and ensure transparency.""Every business from time to time needs to reevaluate its expenses."Timestamps:00:43 - Welcome and Introduction20:62 - 4th of July Weekend Stories05:06 - Transition to Business Topics07:32 - Andy Jassy's Fresh Perspective10:20 - Importance of Themes and Metrics13:54 - Embracing Frugality and Efficiency18:21 - Innovation and the Risk of Over-Cutting25:00 - Role of Everyone in Innovation31:17 - Engaging with Shareholders and Investors37:06 - Summary and Parting ThoughtsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss tackle the controversial topic of 'shadow standards' in the workplace. They explore the ethics and implications of employees outsourcing their own jobs to other workers, often in other countries, without their employers' knowledge. The discussion touches on the legal, ethical, and practical ramifications of this growing trend and offers insights into how both employees and employers can navigate this complex landscape.Highlights:"Employees are outsourcing their jobs, effectively becoming mini-agencies themselves.""Is it deceptive if you wouldn’t proudly announce what you’re doing?""Good employers will always support efficiency and innovative ideas.""Outsourcing your job without transparency is setting yourself up for liability."Timestamps:00:00 - Introduction 01:12 - The Great Resignation and Quiet Quitting02:49 - Ethical Dilemma: Outsourcing Personal Jobs05:30 - Employer Perspective on Shadow Standards08:49 - Legal and Security Implications12:19 - Hypocrisy and Exploitation in Shadow Work14:41 - Building a Team Ethically and Transparently18:35 - Crucial Policies and Handbook Updates20:31 - Encouraging Transparent Efficiency23:02 - The Problem with Shadow Work24:37 - The Value of High-Level Employees30:55 - Conclusion and TakeawaysCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! Today, Roland Frasier is joined by the renowned network marketing expert, Eric Worre. In this episode, Eric shares his incredible journey from starting in network marketing at 23 to becoming a successful entrepreneur, coach, and mentor. He discusses the rise of social media, the importance of building a personal brand, and the value of community in network marketing. Eric also reveals insights into his decision to build a $25 million studio and his plans for the future. Get ready for an inspiring conversation filled with valuable lessons for entrepreneurs and business enthusiasts alike.Highlights:"Network marketing can't really be understood from the outside; it has to be experienced.""The gift of desperation is one of the greatest gifts you could have.""Whoever talks to the most people wins.""If you're not making money and you have this [smartphone], it's on you."Timestamps:00:00 - Introduction to Eric Worre and His Journey03:33 - The Impact of Social Media on Network Marketing08:00 - Building the Network Marketing Pro Brand12:00 - The Importance of Risk Tolerance in Business16:25 - Finding the Right Rooms for Growth20:50 - Utilizing Network Marketing as a Distribution Channel27:34 - Emotional Strength Required for Network Marketing31:26 - Developing a Personal Brand in Network Marketing36:32 - Building Community from Scratch38:28 - How to Connect with Eric WorreCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss essential strategies for businesses to not just survive but thrive during economic downturns. They cover topics such as diversifying revenue streams, reducing debt, leveraging AI, and much more to ensure your business remains resilient and profitable.Highlights:"Investing in technology can cut costs and boost efficiency.""Strengthen your customer relationships; they're your most valuable asset.""Always be upskilling your employees to enhance their value."Timestamps:00:00 - Diversifying Revenue Streams: The Smart Way01:17 - Introduction and Current Business Climate02:28 - Economic Shifts and Business Adjustments05:00 - Indicators of Economic Recession06:14 - Building Cash Reserves for Stability08:08 - Reducing Debt to Free Up Cash Flow10:14 - Reassessing and Prioritizing Expenses17:11 - Leveraging AI for Cost Reduction18:54 - Upskilling Employees for Greater Efficiency27:41 - Acquisitions as Growth OpportunitiesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In today's episode, we dive deep into the critical challenges of lead conversion, exploring how businesses can shorten sales cycles and improve conversion rates. Roland and Ryan share their latest insights and strategies, focusing on the power of pillar content and effective follow-up techniques. They discuss real-world data and experiences, revealing what works and what doesn't in today's competitive market. Whether you're in B2B or B2C, selling products or services.Highlights:"The faster we followed up, the less it made a difference; it’s the quality of engagement that counts.""Differentiation is key – without a compelling offer, you're just another option on a crowded shelf.""What is the one piece of content that you wish everyone would see before making a decision? That’s your pillar content.""We found that the ungated content on YouTube drove more qualified leads than traditional methods."Timestamps:00:00 - The Challenge of Differentiation01:13 - Welcome and Introductions04:45 - Achieving Top 200 Podcast Status05:50 - Slow Growth and Sales Data Insights10:00 - Consumer Skepticism and Marketing Claims17:28 - Testing Speed to Lead and Volume20:00 - Importance of Pillar Content28:27 - Step-by-Step Implementation34:32 - Optimizing Lead Follow-Up39:57 - Final Thoughts and Call to ActionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch with hosts Roland Frasier and Ryan Deiss. In this episode, we discuss the importance of shifting from a victim mentality to taking active control of one’s life and reflect on powerful commencement speeches by Nora Ephron, Kurt Vonnegut, and Steve Jobs, extracting timeless wisdom applicable to today’s socio-political climate. Highlights:"You are the person that needs to make the change in your life. It's how we deal with the things that happen to us that empower us.""Remembering that you're going to die is the best way I know to avoid the trap of thinking that you have something to lose.""Our whole world right now feels very punishment-based, not ameliorative like how do we make it better."Timestamps00:00 - Introduction00:42 - It’s graduation season.01:21 - The value of commencement speeches02:06 - Reflection on powerful commencement speeches.02:45 - Nora Ephron's speech at Wellesley College.04:30 - The core plot of every great story.04:51 - Kurt Vonnegut on living without vindictiveness.05:48 - Maturity and letting go of the need to settle scores.07:32 - The importance of grace and support over punishment.09:02 - Steve Jobs' speech.CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable Workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic 

Welcome to a new episode of Business Lunch. In today’s episode, we dive into the unorthodox management styles of tech titans like Jeff Bezos and Elon Musk. From vacation policies that gauge scalability to the famous two-pizza rule, uncover how these leaders shape their companies in ways that defy the norm. Highlights:"It’s about breaking that habit of just wanting to stay in that cycle of work because it’s also good to separate yourself from it.""If you’ve got 100 people and you’ve got ten 10-person teams, I like that because then the teams can be competitive and be held accountable to each other.""Leadership is ultimately about saying 'This is the hill we’re going to take; you need to march in that direction.'"Timestamps:00:00 - Introduction to Management Styles00:45 - Start of the Episode02:12 - The 30-Day Vacation Metric04:20 - Unorthodox Management Philosophies05:38 - The Two-Pizza Rule06:01 - Team Performance07:15 - Hierarchical Team Management08:50 - Comparing Management Styles10:00 - The Role of Middle ManagementCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic 

Welcome to a new episode of Business Lunch! Today, we dive into a topic that's critical for every business owner and entrepreneur: accounting and finance. We'll explore how to make financial data work for you, ensuring it provides the insights needed to make informed decisions. Join us as we discuss practical tips, personal stories, and strategies to bridge the gap between raw financial data and actionable business insights.Highlights:"As an entrepreneur, it's crucial to ensure your financial data is not just reported but truly understood and actionable.""The difference between helpful and unhelpful financial data can make or break your decision-making process.""Entrepreneurs must demand financial reports that reflect realistic projections, not just worst-case scenarios.""If your financial reports are depressing, it's time to change the narrative and include projections for success."Timestamps00:00 - The importance of understanding financial data.01:03 - Challenges and misconceptions about accounting.04:14 - The impact of daily financial reports 06:38 - Entrepreneurial optimism and conservative financial reporting.09:27 - Balancing realistic financial reporting with positive entrepreneurial outlook.13:37 - The importance of getting accurate financial data16:13 - The necessity of purging unhelpful data and reports regularly.18:31 - Transitioning from cash-based accounting to accrual-based accounting24:54 - Dealing with financial reporting changes and the impact on perceived profitability.31:45 - Strategies to structure financial reporting that empowers business growth.CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss walks us through the ins and outs of managing business finances. He explains the potential pitfalls of keeping more than a month's worth of operating expenses in the account. He explains how that can lead to complacency and unnecessary spending. He also explains how business can cover unexpected events and tricky payroll situations, like those pesky months with three payroll cycles or prepaying for holidays. We go beyond the glamor of being an entrepreneur to the real details behind the scenes.Highlights:"We're very big on lifestyle and freedom and all those kinds of things. But it's also important to acknowledge that it's not a perfect situation very often.""There are times when things are absolutely amazing. And there's times when things could frankly be a hell of a lot better. And I think that's called life. I think that's called entrepreneurship""If we're buying a business, I hate the agreement part. I love negotiation and strategy. But when it comes to reading a 75-page document, I just absolutely can't stand it."Timestamps:00:00 - Operating Account Insight01:15 - Personal Calendar Reflection02:15 - Acknowledging Imperfections03:15 - Loving Strategy but Hating Legal Work06:52 - The Reality of Entrepreneurship07:39 - Cyclicality in Business08:54 - Handling Excess Profit10:20 - Minimum Operating Reserve10:37 - Importance of Operational Cash10:44 - Prepaying Payroll ChallengesCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier   https://msha.ke/rolandfrasier/Connect with me on social: TikTok:  / rolandfrasier  Instagram:  / rolandfrasier  Facebook:  / rolandfrasierpage  LinkedIn:  / rolandfrasier  Subscribe to Roland Frasier     / @rolandfrasierepic

Welcome to a new episode of Business Lunch. Today, we discuss practical strategies to navigate economic slowdowns, particularly during summer. They share insights on creative marketing, leveraging internal resources, and maximizing downtime. Whether you're experiencing a seasonal dip or a broader economic challenge, this episode is packed with actionable advice to keep your business thriving.Highlights:"The quickest way to drown out negativity is with an abundance of positivity.""The Lord puts you into these situations knowing you can handle them. It's a test.""Hard makes you resilient. Soft and easy doesn't make you resilient."Timestamps:00:00 - Introduction02:30 - Current Economic Trends05:00 - Seasonal Slowdowns10:00 - Strategies to Combat Slowdowns15:00 - Leveraging Internal Resources20:00 - Creative Marketing Ideas25:00 - The Importance of Not Panicking30:00 - Enhancing Offers and Bundles35:00 - Acquisition Opportunities40:00 - Long-Term Planning and TestingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch, Ryan Deiss and I dive deep into the concept of work-life balance. Is it a myth, a circle, or a harmonious blend of both? Get ready for a candid discussion filled with insights, personal anecdotes, and practical advice on how to achieve harmony in both work and life. Whether you're an entrepreneur, a business owner, or anyone striving for a better balance, this episode is packed with valuable takeaways to inspire you.Highlights:"There's plenty of work that I don't necessarily enjoy in the moment. But I'm glad that I did it when it's done. It's like exercise.""If you can get your work life to where you enjoy half of it, that's amazing. Very few people ever achieve that.""We're always living, I think, in extremes. I'm at my best when I'm working really, really, really hard, and then I'm in extreme rest and play mode."Timestamps:00:00 - The Exercise of Work00:50 - Welcome and Introduction01:15 - Jeff Bezos' Take on Work-Life Balance01:41 - Impact of Work on Home Life03:08 - Immersing in Work and Play04:21 - Work-Life Harmony05:35 - Defining Happiness in Work and Life06:03 - Parenting Analogies and Work07:14 - The Spectrum of Enjoyment in Work09:23 - Blessed Work: Enjoying Your JobCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier   https://msha.ke/rolandfrasier/Connect with me on social: TikTok:  / rolandfrasier  Instagram:  / rolandfrasier  Facebook:  / rolandfrasierpage  LinkedIn:  / rolandfrasier  Subscribe to Roland Frasier / @rolandfrasierepic 

Join Ryan Deiss and I in this enlightening episode of Business Lunch, where they delve into the often-overlooked yet crucial topic of accounting and finance. We discuss how entrepreneurial optimism can clash with the harsh realities of financial reporting. Learn how to navigate these challenges and foster a productive relationship with your CFO to ensure your company's financial health.Highlights:"You've got to be incredibly optimistic to be an entrepreneur. It's about walking very thin ropes without a net.""If it's only doom and gloom, it’s incredibly depressing and inaccurate. We need a balance between optimism and realistic financial reporting.""Support the team you've got to get the results you need, or you need a different team."Timestamps:00:00 - Entrepreneurial Optimism vs. Financial Realism01:05 - Introducing the Topic02:37 - Impact of Changing Accounting Methods03:17 - The Problem with Depressing Financial Reports05:00 - Changing the Financial Reporting Process05:12 - Importance of Accurate Financial Reporting09:38 - Avoiding Obstacles, a Common Entrepreneurial Pitfall10:00 - Support Your Team, or Change It10:29 - Frustrations with Unimplemented Solutions11:15 - The Role of Leadership in Financial HealthCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier  📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional.Highlights:"The people are not stupid long term, we're all a little stupid short term from time to time.""It's a game of replacement, not enhancement.""The better you are at marketing, the better your product better be.”Timestamps:00:54 - Introduction02:36 - Memorial Day05:26 - AI Devices and Hype07:17 - The Future of AI Gadgets12:24 - Apple Vision Goggles14:21 - Lessons Learned16:30 - Nobody Wants More Stuff17:32 - Rabbit Using Chat GPT23:10 - Marketing Lessons (and Mistakes)CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Welcome to a new episode of Business Launch! Ryan Deiss and I explore the critical importance of personal branding. We share our experiences with launching Scalable. We discussed how the lack of a personal brand initially hindered our success and how consumers connect more with real people than faceless companies. Through engaging stories and practical tips, we explain how building a strong personal brand can enhance trust, foster loyalty, and drive business growth. Highlights:"You've got to have a personal brand associated with any product or service that you're launching.""The exact same message and the exact same offer dramatically outperformed once we added a personal touch.""Your personal brand is your ambassador to the world, telling your story and connecting with your audience."Timestamps:03:15 - Launching Scalable Without a Personal Brand06:45 - Why Personal Branding is Essential09:30 - Lessons Learned from Scalable's Journey12:00 - Building Trust and Connection14:15 - Strategies for Creating a Personal Brand16:30 - Overcoming Resistance to Personal Branding18:45 - Real People vs. Faceless Brands21:00 - Personal Branding Beyond Business Owners23:30 - Final Thoughts and ResourcesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic 

Welcome to a new episode of Business Lunch! Today, I’m joined by Ryan Deiss, Matt Gray, and Ryan Frasier to dive into the latest breakthroughs in AI technology. This episode dives into the world of Artificial Intelligence (AI) and its potential to revolutionize music creation. We explore how AI can generate entire songs based on simple prompts, pushing the boundaries of artistic expression.Highlights:"I think humans will always pay to watch other humans do human work; we'll always find that more interesting and valuable.""The ability to give it a URL and it spits out a bunch of ads, even if they're not great, means our team isn’t starting with a blank page.""If you bring amazing ideas, you're no longer restricted by mechanical movement or in-depth technical knowledge; you just need to be able to bring the ideas."Timestamps:00:00 - Introduction to AI in Music02:14 - Professional Voice Cloning with 11 Labs04:08 - AI-Generated Music Examples07:23 - Implications for Creators09:33 - AI as a Co-Creator10:40 - Future of AI Assistants12:12 - Innovations with HeyGen14:09 - Consolidation of AI Tools15:00 - Introducing the Roland BrainCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .Highlights:"Sales motion impacts offer structure.""You’ve got to say at what point in this process do we get agreement on the problem? Because there’s got to be problem agreement before anything else.""If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."Timestamps:00:00 - Problem Agreement04:05 - Shifting Sales Strategies05:07 - Sales Motion and Offer Structure07:30 - Ad Cost Challenges10:00 - Sales Assist and Sales Function11:45 - Levels of Awareness13:20 - Problem Awareness to Solution Awareness14:40 - Crafting Effective Lead Magnets15:50 - Adapting to Market ChangesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier  📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic 

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I discuss the current challenges and opportunities in real estate and the contrasting landscape of business investments. Tune in to gain a deeper understanding of how market conditions are influencing investment decisions in real estate and business, and what strategies might be most effective in today's economic landscape.Highlights:"It's like illegal waterboarding to get approved for a loan for real estate these days.""You're competing against a retail buyer... They just need a roof over their head.""I am having a hard time finding real estate that makes sense to do. And I'm not having any problem at all finding business deals to do."Timestamps:00:00 - T Real Estate Debt and Tax Benefits04:01 - Increased Interest Rates in Real Estate05:02 - The New Normal in Market Pricing06:08 - Where to Invest Today06:58 - The Process of Securing Loans 09:23 - Business Deals in a Tight Real Estate Market10:00 - The Long-term Viability of Real Estate Investments12:04 - Real Estate and BeyondCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Welcome to a new episode of Business Lunch. In today’s episode, Ryan Deiss and I dive deep into some more nuances of content creation in today's digital age. We’ll talk about finding the balance between maintaining audience engagement and avoiding content fatigue. Join us for a fresh perspectives on managing your content strategy effectively without overwhelming your audience or yourself.Highlights:"If you're chasing everybody then you know, you're going to maybe even turn off your core audience""If you produce great content, then your audience will tell other people about it, and people will find you.""The whole way that you're missed is you're there, you leave, and then you come back again at some point."Timestamps:00:00 - Content Creation Challenges01:09 - The Downside of Overproduction in Content04:26 - Discussing Creator Burnout and Audience Fatigue07:53 - Practicality of Content Quantity vs. Quality09:18 - Lessons from Influencers on Audience Retention11:28 - Evaluating Target Audiences and Content Relevance16:22 - Strategy Shifts in Content Production20:31 - Creating Impactful Content Without the Grind26:26 - Benefits of Intermittent Content Release31:01 - Paid Promotion and Consistency in ContentCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Welcome to a new episode of Business Lunch. Is your social media strategy stuck on repeat? Let’s talk about why your social media strategy needs a makeover. Join Ryan Deiss and me as we dissect the latest social media trends. Forget the follower frenzy - we're going to discuss why engagement might not be the golden ticket anymore. Discover how savvy businesses are shifting gears, focusing on private interactions, and thriving in the new social media era. Learn how to adapt your strategy for success, because in this episode, we're serving up actionable tips to help you navigate the ever-changing social media world. Highlights:"It's fascinating, isn't it? The idea is not to try to do it yourself. Your idea is not to do it by yourself.""So what we're seeing is that social media I think people are starting to realize that if I post and I'm a nobody nobody's gonna see it. So what's the point?" "You ain't that good. So you're probably not going to win organically especially in a post follower world when this whole game is no longer about build followers."Timestamps:00:00 - The Shift in Social Media00:47 - Welcome and Introduction01:46 - Engagement vs. Readership03:30 - The Misconception of Engagement05:15 - Social Media for Web Traffic07:28 - The Challenge of Content Creation09:05 - Evolution of Social Platforms10:00 - The Middle Influencer Dilemma18:33 - The Dual Role of Social Media26:49 - Future of Social Media PlatformsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic 

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss shares his experiences and lessons from transitioning his company to remote work. Discover the strategies that helped me and him optimize team performance in a remote setting and the critical decisions that shaped their work culture. This episode is a must-listen for anyone navigating the complexities of remote work or considering such a transition.Highlights: "Optimize for the team, not the individual. That's what a company has to do.""We had to tell everybody you're no longer allowed to come back into the office unless you're coming in here for a team meeting planning purpose.""We need to get back under the same roof occasionally because when we do, we get more work done in a couple of days than we would in a month just by being in the same room."Timestamps:00:00 - Remote Work Challenges03:40 - Discussing Dell's New Work Policy06:08 - The Efficiency of Remote Work vs. In-Person09:09 - Digital Marketer's Shift to Remote Work10:25 - Defining Company Policy on Remote Work13:27 - The Transition from Hybrid to Fully Remote15:52 - The Importance of Leadership Proximity17:48 - Maintaining Culture in a Remote Setting18:09 - Key Takeaways from Moving to Remote WorkCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success!Highlights:"It's not about having the bag; it's about being worthy of the bag.""Luxury is not a product; it's a pathway.""Exclusivity doesn't just add value; it defines it."Timestamps:00:00 - Introduction: The Hermès Lawsuit Overview00:58 - Birkin Bags: Luxury or Antitrust Issue?02:27 - Legal Insights on the Birkin Lawsuit04:03 - Is Hermès' Strategy Anti-Competitive?05:00 - Discussing Tying Arrangements in Luxury Sales06:47 - Lawsuit Details: Birkin Buying Criteria09:09 - Personal Anecdotes: Buying Birkin in Store13:09 - The 'Birkinification' of Business Models16:55 - Hermès' Recycled Leather Initiative in Paris19:20 - Broader Implications for Business and MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Ditch the cubicle, fire up your hustle! This episode of Business Lunch serves up a sizzling recipe for entrepreneurial success. Forget dry talks about perseverance – we're diving deep into the secret sauce of passion! Join us as we unlock the power of combining your burning desire with unwavering grit. Whether you're new to the business world or a pro looking to reignite the spark, this episode is here to help you overcome hurdles, turn your passion into profit, and stay fired up even when the going gets tough. Get ready for actionable advice, inspiring stories, and a healthy dose of "you-got-this" motivation!Highlights:"Success is not just about what you accomplish in your life, it's about what you inspire others to do.""Facing challenges is inevitable, but giving up is optional. It's your choice to rise and push forward.""Passion fuels perseverance, and together they can overcome the highest of hurdles."Timestamps:00:05 - Introduction to Passion and Perseverance02:15 - The Genesis of a Business Idea04:20 - First Challenges and Overcoming Them07:35 - The Role of Passion in Sustaining Momentum10:50 - Strategies for Staying Motivated13:45 - Learning from Failures17:30 - Building a Supportive Network22:10 - Key Milestones in Business Growth25:40 - Advice for Young Entrepreneurs29:55 - Looking Forward: Future Goals and AspirationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new epiosde of Business Lunch. In this episode, we dive deep into the entrepreneurial journey of Robin Alex, co-founder of High Level, an AI-powered all-in-one CRM platform. Discover how a childhood business enthusiast evolved into a software innovator, reshaping digital marketing for businesses. Robin shares his unique story from selling game servers to developing a platform that simplifies and enhances the way businesses interact with their customers. Tune in for inspiration, insights, and invaluable advice for both aspiring and seasoned entrepreneurs!Highlights:“We've taken all the different software applications that most businesses need and use, and combined them into one place to make it super easy to use.""I always have something on the side, and I’m still going to try pursuing both. That's honestly what I did from that point on.""If you can really help a business grow, they want you to stick around forever."Timestamps:00:00 - The importance of choice in career paths.02:30 - Beginnings of Entrepreneurships03:49 - Family and Entrepreneurship 06:23 - Work-Life Balance07:40 - Shifting Expectations08:05 - Crisis and Opportunity09:58 - Transition to Corporate12:40 - IT Consulting and Digital Marketing15:20 - Longevity in Business RelationshipsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch. In this episode, we’ll step into the fast-paced world of business acquisitions. Learn how to strategically identify and acquire companies that will supercharge your market share, multiply your product lines, and significantly enhance your customer value. Ready to take your business to the next level? Check out these proven acquisition strategies! Highlights:"You'll never run out of potential acquisition targets with the right strategy. It's an evergreen process that keeps on giving!" "Adding new products and services is one of the simplest ways to boost your lifetime customer value.""The classic McDonald's upsell, 'Would you like fries with that?', shows the power of smart, simple marketing strategies in action." Timestamps:00:00 - Conquer New Markets00:40 - Acquire Your Way to Dominance01:10 - Supercharge Audience01:50 - Build A-Team 02:30 - Maximize Customer Potential 03:10 - Market Intel (Amazon & Google Secrets) 04:50 - Elevate Enhance What You Sell06:15 - Tech-Fueled Growth 07:30 - Expand Beyond Your Core08:55 - Upselling Edge CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic 

Welcome to a new episode of Business Lunch. In this episode, we talk about media assets and how owning your traffic can radically transform your business landscape. Discover how to navigate the acquisition of companies that have already captured the attention of your ideal customer profile (ICP). Learn why owning media assets, like groups, social media presence, SEO pages, and more, can lead to substantial savings and give you a competitive edge by eliminating the middleman. Highlights:"It's better to own than to rent, especially when it comes to traffic.”"Owning your own media... means you get to decide who gets to see what, communicate directly with those people, and control who else gets access to those people.""If you can acquire those products, you acquire the audience of people that likes those products or services."Timestamps:00:00 - Introduction to Buying Businesses and Media Assets00:37 - Defining Media in Business Acquisitions02:38 - The Power of Owning Media vs. Paying for Traffic05:00 - The Concept of Z-Dollar Traffic and Media Ownership07:13 - Exploring SEO Pages and Buyer Keywords08:25 - The Value of Lists in Acquiring Targeted Audiences09:22 - Intellectual Property as Media Assets09:50 - Shows as a Platform for Zero-Dollar Traffic10:00 - Recap and Implications of Owning Media Assets10:24 - Identify Potential Media Assets to AcquireCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic 

Welcome to a new episode of Business Lunch! In this episode, we’ll talk about the power of recurring revenue models in business. Learn how implementing auto-ship, subscriptions, and memberships can drastically reduce customer acquisition costs and significantly boost your company's profitability and attractiveness to investors. Whether you're selling physical products, services, or digital offerings, discover practical strategies to make your business more resilient and capable of sustained growth. If you've ever wondered how to secure a steady stream of income and make your business more appealing for future investments or loans, this episode is packed with insights you won't want to miss!Highlights:"If they can get somebody to pay more than one time for the same product or service, then they will not have a customer acquisition cost the second time or anytime after that.""The longer that you've got recurring revenue coming in, the more valuable your company will be.""Auto-ship can apply to anything... it's been applied to everything that you can think of; auto-ship is a wonderful thing."Timestamps:00:00 - Auto-Ship Benefits00:37 - Exploring the Acquisition Wheel03:22 - Capital and MRR06:38 - Recurring Revenue Types09:16 - Success with Auto-Ship09:59 - SaaS and Memberships10:54 - Consumables and Services11:01 - Subscriptions Boost12:03 - Subscription Strategy12:34 - Recurring Revenue Wrap-UpCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier  https://msha.ke/rolandfrasier/Connect with me on social: TikTok: / rolandfrasier  Instagram: / rolandfrasier Facebook: / rolandfrasierpage LinkedIn: / rolandfrasierSubscribe to Roland Frasier  / @rolandfrasierepic 

Welcome to a new episode of Business Lunch. You ever feel stuck in a business rut?  I’ll teach you how to steer your business towards a whole new horizon – by acquiring another one! Takeovers, mergers, and the strategic magic behind buying your way to the top. Whether you're a serial acquirer with a taste for expansion or a budding entrepreneur looking for your first big win, this episode's got something for you. I’ll be revealing the secrets of the Acquisition Wheel, a roadmap to spotting those golden opportunities, navigating the tricky world of market share, and ultimately, launching your company's growth into the stratosphere. Highlights:"I've instantly doubled my market share overnight the minute that I close that deal. That's the power of acquisitions.""One of the easiest ways to grow very, very fast, to grow a team, is to just acquire one that already exists in another company.""If we could get our existing customers to spend twice as much, we can double the size of our business simply with the same number of customers we've got."Timestamps: 00:00 - Introduction to Acquisition Strategies00:34 - Deep Dive into the Acquisition Wheel02:20 - Doubling Market Share with Acquisitions03:45 - Targeting Competitors for Growth04:50 - Generating Leads Through Acquisitions06:15 - Expanding Teams Quickly07:30 - Enhancing Customer Value08:45 - Mastering the Supply Chain09:50 - Case Study: Manufacturing Success11:00 - Strategic Acquisitions SummaryCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic 

Welcome to the Business Lunch podcast. In this episode, we explore what it truly means to position yourself as an investor in the business world, regardless of the size of your bank account. In this power-packed episode, we unlock the strategies and mindsets that separate the savvy entrepreneur from the everyday business owner. We talk about how leveraging not just capital but also your unique resources, network, and skills can significantly amplify your impact and success.  Highlights:"The truth is that most savvy investors don't bring a bunch of cash to a deal. The easiest thing you can do is bring cash to a deal. But that's also the riskiest thing you can do because your cash could be lost." "Capital also means other resources that companies want and need... Anything that you can bring... is capital. And if you're someone who can bring those resources, that capital to a company, you are an investor." "Working above the business is when you are no longer thinking about how do I sell the product or service... You're thinking of the business itself as your product." Timestamps:00:00 - You Are an Investor: Redefining Capital01:00 - Positioning Yourself as an Attractive Investor02:30 - Capital Beyond Cash: Resources You Can Offer03:45 - The Power of Networking as Capital05:00 - Building Your Investor Identity Online06:00 - The Misconception About Wanting Cash07:00 - The Entrepreneurial Myth: Working ON vs. IN Your Business08:00 - The Ultimate Position: Working ABOVE the Business09:00 - The Business as Your Product: A Shift in Perspective11:00 - The End Goal: Building and Selling the BusinessCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch. In this episode, we explore strategic business acquisitions and dive deep into the process of identifying, analyzing, and seizing the right opportunities. In a world teeming with potential ventures, understanding how to sift through a variety of options to find those that align with your goals is crucial. This episode unveils the importance of setting clear acquisition criteria to avoid the overwhelming of possibilities and highlights the significance of focusing on sectors and business sizes that promise the best return on investment. Whether you're a seasoned investor or stepping into the arena of acquisitions for the first time, this guide lights the path to making informed decisions that pave the way for success.Highlights:“Steve Jobs said, one of the worst things that you can do is to drown in opportunity. Opportunity is good, but if there's too much opportunity, it creates paralysis, overwhelm, and you end up not doing anything.""The very first step to finding deals is to know what you're looking for. If you don't have acquisition criteria, then you'll look at everything and you might find yourself with a wide array of businesses that don't go together.""The business value in both of these charts that I've shown you is significantly higher when the business gets bigger. That's the big takeaway there."Timestamps:00:00 - Overwhelmed by Opportunities02:29 - Establishing Acquisition Criteria04:50 - Analyzing the Best Industries for ROI07:35 - Avoiding Heavily Regulated Industries10:15 - The Drawbacks of Manufacturing and Wholesale13:00 - EBITDA and SDE Explained15:40 - Impact of Company Size on Multiples18:25 - Professional vs. Owner-Operated Businesses21:10 - Seller Discretionary Earnings (SDE) Insights23:55 - The Value of Business GrowthCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch. In this episode, I discuss leveraging economic downturns to uncover ethical profits through business acquisitions. I’ll also share my journey acquiring businesses with little to no money out of pocket. These insights will show you about leveraged buyouts, real estate ventures, and digital opportunities, inspiring you to see crisis as an opportunity. Highlights:"You mean that you can buy billion-dollar companies without actually having to have the billions of dollars...it's as alchemy as you ever get.""There's always opportunity in crisis; you can go on one side and you have the opportunity, go on the other side and you've got devastation.""I want to give you a skill that you can take anywhere in the world for the rest of your life and be able to create value out of thin air."Timestamps:00:00 - Introduction to Acquisitions00:22 - Leveraged Buyouts Unveiled05:00* - Real Estate & Business Fusion06:32 - Opportunities in Downturns10:00 - 40-Year Journey Overview13:34 - Zero-Cost Acquisitions15:00 - Portfolio Diversity18:22 - Universal Potential20:45 - Future Deal Connections23:58 - Roland's Ongoing VenturesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic 

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads us down a path of extremes. We talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.Highlights:"Be intentional about your seasons...that's important.""As long as I'm remembered by the kids, I'm good. It's such an ego thing to me." 3. "Being intentional about what you're doing...you're probably going to be okay." Timestamps:00:00 -Weather & Life's Storms02:22 -The Legacy Question05:55 -Wealth vs. Health07:20 -Entrepreneurial Extremes09:05 -Life's Balancing Act10:00 -Yearly Planning for Balance14:00 -Practical Balance Tips16:02 -Wealth's Diminishing Returns18:08 -100 Million: A Turning Point?20:50 -Legacy's Ephemeral NatureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic 

Welcome to a new episode of Business Lunch! In today’s episode, Ryan Deiss and I discuss the innovative concept of using the heat generated from Bitcoin mining to heat spa pools, leading to significant cost savings. We discuss the entrepreneurial mindset of turning expenses into profits, sharing real-life examples from various industries and offering practical strategies for identifying and capitalizing on hidden opportunities within businesses. Join us as we delve into the creative realm of business optimization and uncover the potential for transforming seemingly mundane expenses into lucrative ventures.Highlights:"But if you're going to do it, then why not at least have the byproduct of what you're doing? Create value in another way.""The best arbitrage opportunities are combining two things that have been around but have not been combined in a unique way.""Entrepreneurship in its purest form is creative. Simply make a list of your top expenses and brainstorm ways to self-liquidate."Timestamps:00:13- From Bitcoin Mining to Spa Heating02:05- Combining Traditional Elements Creatively03:53- Expense-to-Profit Transformations05:40- Recognizing Waste and Byproducts in Business Operations07:05- Learning from Big Companies' Strategies10:00- Hidden Opportunities in Every Business11:22- Leveraging Existing Resources for Profit Generation15:00- The Power of Group Buys and Strategic Partnerships17:45- Ethical Considerations in Expense Transformation19:25- Encouragement to Explore Creative EntrepreneurshipCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch. Join us in our laid-back discussion on the rise of friendly fraud and how businesses can defend themselves. From shockingly high statistics to practical strategies, they dissect the issue with wit and wisdom, offering insights into prevention and mitigation. Learn how to safeguard your brand reputation while maintaining a customer-centric approach in the face of evolving fraud tactics.Highlights:“Fraud legally requires intent. So it's kind of not like, you know, friendly negligence, but at least you don't feel... you're like, okay, those aren't bad people, you know." "There's no substitute for just having a truly exceptional, amazing product, a truly exceptional, amazing customer experience for having a face to the product and the company so that people don't feel like it's just some nameless faceless organization.""There are people that are out there that believe it's okay to do these things, that your communications should ideally in your brand congruency help the accidental, not ill-intentioned bad doers..."Timestamps:00:47 - Embracing an Unexpectedly Open Week02:43 - Unveiling the Shocking Rise of Friendly Fraud03:34 - Renaming Fraud: From Cowardly to 'Friendly'07:27 - Strategies for Addressing Chargebacks10:45 - Prioritizing Exceptional Customer Experiences14:05 - Importance of Brand Congruency16:31 - Winning Chargebacks: The Key Elements19:29 - Understanding Intent in Fraud21:23 - Fraudulent Advice on Social Media25:34 - Ethical Behavior and Defending Your BusinessCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of  Business Lunch, today we are discussing the evolving role of Chief Marketing Officers (CMOs) in Fortune 500 companies and beyond. From sharing stories of exquisite wine tasting to delving into the challenges facing modern marketing leaders, this conversation is both insightful and entertaining.Highlights: "If you're a CMO at a company right now and your primary concern is, you know, is every single campaign that leaves the company perfectly, quote unquote, on brand, you're probably gonna get fired."  "Marketing, when it is done right, understands and owns the entirety of that customer journey... It's divorced from revenue."  "The more that you will engage with that process, the more that your CEO will see that you're the one who's taking ownership of revenue."Timestamps:01:49 - Exquisite Wine Tasting Experience  06:27 - Evolution of C-Suite Roles: Marketing vs. Revenue  10:47 - The Impact of AI on Marketing  12:44 - The Role of CMOs in Small Companies  15:34 - Advice for Medium-Sized Business Founders  16:31 - Tips for Marketers: Getting Closer to Revenue  18:25 - Marketing and Sales Alignment Strategies  20:51 - Career Advice for Aspiring CMOs  CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome back to Business Lunch. Join us in this episode where we have a candid discussion about the realities of burnout in entrepreneurship. From identifying burnout to redirecting momentum and making tough decisions, we explore strategies for rekindling the flame of passion in your business endeavors. Plus, discover the power of taking a well-deserved break and reclaiming ownership of your professional journey.Highlights: "The only thing worse than being in a miserable situation is missing and pining away for the miserable situation.""If you're burnt out on business, then I think you're kind of done... burnout is out." "Just that [decision to take control] is enough to allow us to fall in love again with our businesses and with our work when we make it clear to ourselves that we own these companies, these companies don't own us."Timestamps:00:28 - Dream Vacation02:20 - Workload Exhaustion Reflection04:47 - Work Intensity vs. Rest Balance07:34 - Tiredness vs. Burnout Differentiation10:00 - Passion and Role in Business13:16 - Business Momentum Redirection15:36 - Options: Pivot, Exit, or Delegate18:33 - Running Toward, Not Just Away20:56 - Empowering Personal Prioritization23:50 - Ownership and Passion RediscoveryCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic