Business Casual

Okay?

And Smee too.

And he keeps making popcorn during his lunch break and stinks up the whole building!

Answering 3 questions in 1 episode. This has never been done before.

No. And that's the point.

...

Ra ra sis boom bah!

Is it a problem to promote multiple CTAs? Or should there just be one CTA?

There are two routes we can go down. I can't tell you which to pick. That's your decision.

A reminder.

You can go all in on your business, but the business only succeeds for 6 months. What do you do with the rest?

Do fewer things, work at a natural pace, and have an obsession with quality.

Advice on how to create a video studio in the smallest of spaces.

The title says it all.

Listen and find out.

And why I use both to run my business.

No. Here's how...

Why I'm pivoting a bit.

Let's talk about managing money as a small business.

What?

We're toying with the idea of getting back into sponsorships to monetize our free content on the backend. Been thinking more about creative ways to increase recurring revenue without subscriptions.

6 ideas, questions, and thoughts to ponder this month.

Here's a question: How do I create meaningful content that serves my purpose when all I have is three minutes of video, tops?

My new mantra.

Here's what's been going on in my business.

Let's get down to brass tacks.

This is a new business framework I'm developing.

This is an episode about slowing down and being more kind to the time you have to focus on the things that matter in your business.

I'm designing The Hot Tub Handbook (a physical full-color paperback book) in March 2025. This is my process.

A breakdown on how I am able to accomplish this.

By now, you should know what this episode is about. Check out the rest of the series.

Everything thinks one way. We need to think the other way.

Just be open. You can’t make money if you’re not open. You can’t make money if you make it hard for people to give it to you. Don’t just be open; look open. Showcase your offers. Tell people you exist.

It's all about THIS instead...

Yea, why?!

This is the second update to my video studio. Here's everything I did to improve it.

Authority Hackers shut down their course. Brew Tubers stopped publishing. Nobody is sure of anything. TikTok? Picking the right thing to focus on. The rise of AI and the fall of Google. What’s next?

When I scroll through social media, all I see is bad content. This tells me it's easy to succeed if you analyze what NOT to do.

I think the title speaks for itself here.

This is the case of traffic vs influence. You don't need direct traffic to grow your business. You need to influence. We live in a zero-click internet world. Why worry about traffic when you could keep it for yourself, which is what all these platforms are doing? So what does this mean?

Is it, though? We started 2025 with an average of 150 subscribers, and we're down to 125 now. What does this mean for the future of this show?

I've been posting daily content across all social media platforms and here's how it performed.

These are popular in the commentary and YouTube drama spaces. It's basically a secondary channel for live, casual, and unscripted content that is mainly used for keeping an existing audience engaged as opposed to getting new eyeballs into your ecosystem.

Yup. Here's what happened and what I would have done differently.

This is for someone competent in their domain but has no experience in marketing or selling. Here's the advice I would give them on copywriting.

Let's discuss the time investment vs. return analysis, starting small, templates, and what I would do differently going forward.

I hope the title speaks for itself. But if not, it's about selling via email.

Here's my standard operating procedure for handling lost shipments, damaged books, customer refunds, and compensation options (full refunds, replacements, digital copies, etc.).

This is my new marketing strategy. It's dead simple. But it's hard to pull off. Here's my process...

Is true originality possible? How can content stand out in crowded markets? How do we develop unique approaches rather than copying others? When is pursuing originality worth the investment?