Show overview
Business Casual has been publishing since 2018, and across the 8 years since has built a catalogue of 740 episodes, alongside 3 trailers or bonus episodes. That works out to roughly 510 hours of audio in total. Releases follow a several-times-a-week cadence, with the show now in its 7th season.
Episodes typically run thirty-five to sixty minutes — most land between 30 min and 48 min — though episode length varies meaningfully from one episode to the next. Roughly 20% of episodes carry an explicit flag from the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 2 months ago, with 68 episodes already out so far this year. The busiest year was 2025, with 279 episodes published. Published by Matt Giovanisci.
From the publisher
Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.
Latest Episodes
View all 740 episodesS7 Ep 68Focus 10 (Turning Pro)
This is the final episode. I'm shutting down the podcast and I want to tell you the real reasons why. It all comes back to one word I keep coming back to: focus.
S7 Ep 67Building a Business From Scratch
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. In this episode I take on a listener challenge and map out how I'd build a home brewing business from scratch. From picking what to sell on day one to using content marketing to grow without ads.
S7 Ep 66My B2B Plan
Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I'm exploring B2B sales for Swim University's books and app. Pool builders and realtors already buy our books in bulk so the demand exists. Now I need to build the system.
S7 Ep 65Developing an Article Updating Process
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. This episode covers how I decide which blog posts are worth updating for SEO and why the real work isn't technical tricks but putting in genuine effort to create something great for the reader.
S7 Ep 64My Entire Asana Workflow
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I break down exactly how I use Asana to run my entire content operation. From board views to recurring tasks to editorial calendars for articles, videos, and emails.
S7 Ep 63My 2026 Keyword Research Process
Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm doing a massive keyword research deep dive using Semrush to find every keyword worth ranking for in my niche. I'll walk you through how I cluster keywords and decide what content to create or update.
S7 Ep 62Video Is King
Get my newsletter 👉 https://giovanisci.com. I share videos showing things I can't in audio. Video is king right now and I think it's AI-proof because no matter how good the tech gets, people still want to learn from a real human voice.
S7 Ep 61Should I Break My Business Into Pieces?
Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. When you inherit a business, your first instinct is to rebrand it and make it yours. But is that actually the right move, or is the real opportunity already hiding in the data?
S7 Ep 60SEO for Dummies
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. SEO isn't complicated, it's just hard to do at scale. I walk through how to find keywords, structure posts, and why writing for humans is the only strategy that actually works.
S7 Ep 59Chatbots, Sales, and Mini Courses
Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I answer listener questions about ManyChat for email growth, off-season discount sales, and whether mini courses or a subscription model is the better long-term product strategy.
S7 Ep 58Uncomfortable Tasks to Grow My Business
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I revisited a journal entry from 2023 and the uncomfortable truth is still the same: the boring stuff is the needle mover and it's just more content.
S7 Ep 57My Favorite Actionable Business Books of All Time
Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I revisit my all-time favorite business books and why each one actually changed how I work, from managing money to cutting distractions to just doing the one thing that matters.
S7 Ep 56My Entire Marketing Strategy for 2026
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm breaking down my entire 2026 marketing strategy including why I went back to old school SEO and how articles still convert better than YouTube videos.
S7 Ep 55I’m Struggling
Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I've been off social media and out of ideas so I'm asking for your help and sharing what's been keeping me busy including some new YouTube format ideas I'm testing this season.
S7 Ep 54What's Really Slowing The Business Down?
Sign up for my FREE newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I talk about the things I stopped doing that looked impressive from the outside but were actually slowing down my business and killing my margins.
S7 Ep 53My Approach to Affiliate Marketing in 2026
Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. Affiliate marketing isn't dead but listicle sites are. I break down how to build a real review brand that earns trust and affiliate income by actually using the products you recommend.
S7 Ep 52How Much Is AI Killing Traditional SEO?
Get my newsletter 👉 https://giovanisci.com. I sometimes include exclusive videos where I can show you what I'm talking about. AI isn't killing SEO and I'll tell you exactly why the noisiest brands are the ones who win.
S7 Ep 51A Big Pivot
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. We hit pause on rebuilding our pool care course and I want to tell you exactly why we made that call.
S7 Ep 50Building a Content Marketing Plan From Scratch
Get my newsletter 👉 https://giovanisci.com. I sometimes include exclusive videos where I can show you what I'm talking about. I break down how to build a content strategy from scratch and why audio only might be the wrong move for your niche.
S7 Ep 49Let’s Go!
Sign up for my FREE newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. This year has thrown curveballs but I keep coming back to one word that changed everything for me: builder.