Business Casual

Breaking down which technical SEO factors actually matter now and which traditional optimizations I'm no longer focusing on.HeadlinesH2s and H3sIntro paragraphSpeed and core vitalsMeta descriptionsLess distracting popups

A sequel.

Lessons learned from developing Swim University's pool water testing app.

My business frameworkFree content (advertising)Sales (my website)Product development and improvement (makes the rest easier)The most scalable and time-consuming is #1

An unexpected day of sales and how it happened.

A pep talk to just sit down and bang out boring work.

Hard Truths About Business from Alex Hormozi and how I can put them into action…Nobody knows you exist. Advertise more.Be willing to repeat yourself. People need to be reminded more than they need to be taught.The proof you get from happy customers is way more convincing than any marketing. So get testimonials and use them often.Raising prices almost always makes you more money but you’ll hear a “no” more often and that’s okay.Your business is never too big to spend time talking to your customers.Before you try anything new, do ten times more of what already works.Stagnation is stressful, growth is stressful, decline is stressful, business is stressful. You just have to learn to endure.

A raw look at what depression feels like after a day of zero sales.

Yea, it was a lot of work but I'm moving into my "Legacy Brand" stage.

How I streamlined Swim University's income sources from advertising, affiliates, courses, books, and apps into a focused business model.

Here's how I look natural on camera when I record videos for Swim University. One word: booze.

My cold, hard rant on publishing vs perfection.

Here's my Instagram strategy. Both current and future.

Here's the story of how I went from a one-man show to building a very small, but powerful team.

I don't go to many, but when I do, it has changed my life.

My quarterly system for evaluating tools and subscriptions to prevent unnecessary software bloat and feature overlap.

Google invited a bunch of niche site owners to a hotel and told them to move on. This is my take.

Here's the entire story of how my team and I built our YouTube channel (BTW, this episode idea was generated by AI).

Creating systems in my business is really blowing my mind grapes. This is how I keep them running...

Here's how I plan to ride the renaissance of my online business.

This is my new mantra for 2025. You'll be hearing this word a lot. This is what I mean by it...

I found a Tweet from Cyrus SEO, and I wanted to comment on it.

I read an email from Olly Richards that really changed my sales funnel strategy.

I've been on a weight loss journey this year and have lost over 25 pounds in 6 months. Here's how it relates to business...

This is an episode idea generated by the AI tool. And the last part of the mini series.

I created an AI tool to help me generate episode ideas for this show.

This is the first part of a secret series I'm doing. The reveal is at the end.

I caved and tried using another AI tool to help me write scripts. I was blown away...

The entire story of how I started selling my own self-published books for profit.

I brainstormed (and researched) a few different digital product sales funnels worth testing out.

I'm the CEO (for now). And this is my one job. It turns out that it's more boring than I had hoped.

I'm spending the next few months updating my entire sales process. This is the second part, which includes changes to my email marketing strategy.

I'm spending the next few months updating my entire sales process. This is just the first part, which includes changes to my website.

Currently, the center of my business is my website. But that needs to change. No spoilers. Just listen.

You asked. I researched. And came to this conclusion. Spoiler alert: the answer is yes.

This is my secret weapon to creating an endless stream of video content super fast.

I've got big plans for changing my entire business to focus on the customer and not marketing. I'll explain...

What is Notebook LM? Should I be worried about it? What will happen to podcasts? Is AI going to take over my grandma? These questions are answered and more (or less).

If you're updating your website, should you remove a lot of your content? I know it feels like SEO is dead, but I have another take...

This is my step-by-step framework for updating an SEO post in 2025. Plus, my future online education product plan.

"Sold!" You'll get the reference if you listen.

Hey, Susan! This one's for you. And also for me. Because it got me thinking a lot about how I can improve my own course sales process.

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur.

Can I curse in podcast episode descriptions? Because this episode could also be titled "F**k AI."

If you're interested in email marketing (which I believe is the best way to make more profit in your business), then you should listen to this episode. I learned a lot!

I opened up my brain dump document and read the whole thing in this episode (with explanations).

I like building a massive library of b-roll footage I can use in my video content to make it scalable. But I need a better way. Here's what I came up with.

What a tease! You just have to listen. But only if you make video content.

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur.