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Breakthrough Success

Breakthrough Success

784 episodes — Page 12 of 16

E234: How To Become A Thought Leader With Tayo Rockson

Tayo Rockson is the co-founder of Thought Leader Academy, a 3X TEDx Speaker, and Cultural Diversity Influencer. Thought Leader Academy is a membership site that is designed to help you grow and market your mission-driven personal brand. His ultimate goal is to build the next set of global leaders by teaching individuals how to communicate effectively across cultures and communicate with impact. Quotes To Remember: "Have an idea who you are and what your passions are but also the problem that you want to solve." "Understanding how you see yourself, how others see you, and the impact of your actions is the first clue when figuring out what exactly is your purpose." "Think about whether you can be a content creator, curator or connector." "Our generation has so many tools for us to self-educate." What You'll Learn: Getting Out of That Identity Crisis How to Choose the Best Opportunities that are Best for You Choosing Podcasting Among Other Platforms What Holds People Back on Being a Thought Leader Key Links From The Show: Tayo's Site Thought Leader Academy Thought Leader Academy Membership Recommended Books: Content Marketing Secrets by Marc Guberti Mastery by Robert Greene The Alchemist by Paulo Coelho Principles: Life and Work by Ray Dalio Harry Potter Series by J.K. Rowling

Aug 29, 201836 min

E233: Reconnecting With Our Whole Selves With Deborah Lange

Deborah Lange is an Author, Speaker, Facilitator and Master of Experiential Learning Design for co-creating workplace and community cultures with vitality. She has over 35 years experience working in, advocating for and learning how to engage through embodied experience. Quotes To Remember: "We don't work in isolation from people. We work with people. We work with ourselves." "To be vulnerable, I need to be connected." "To say to someone 'I don't agree with you." requires a sense of safety and connection." "It's not 'What am I thinking?' It's 'What am I sensing right now?'" "This is our time to be exploring our senses and expanding our potential and our connection through our senses." What You'll Learn: How to Reconnect With Ourselves Staying Focused on What's Important What Holds People Back from Being Connected With Their Whole Selves Balancing Time Between Family and Business Key Links From The Show: Deb's Site Trust Your Senses - Embodied Wisdom for the Modern Age Online Courses Breakthrough Success E53: Overcoming Obstacles By Dancing To Their Beat With Jamie Stenhouse Recommended Books: Content Marketing Secrets by Marc Guberti Trust Your Senses: Embodied Wisdom for the Modern Age by Deborah Lange The Possible Human by Jean Houston David Whyte's Books Leadership and the New Science by Margaret J. Wheatley

Aug 28, 201838 min

E232: How To Make Your Website Popular With Jeff Hall

Jeff Hall is the CEO of Overflow Cafe which specializes in making websites popular. He has 23 years of business experience and 4 successful startups under his belt. He started working at the age of 7 doing door to door candy sales to support his family. He has helped build 14 orphanages worldwide. Quotes To Remember: "Start off with a really good audit - a detailed audit. You want to know where you currently stand." "Making yourself available when you have a very small audience helps to accelerate your revenue as fast as possible." "Once you know who they (audience/customer) really are and you understand them, you'll be able to multiply the number of clients you have." "Google uses at least 200 different metrics to rank a website. You really should try to pass each and every one of those 200 tests." "Surround yourselves with experts and people who have your best interests at heart. You'll do very well and you'll get to enjoy it." What You'll Learn: How To Make Your Website Popular How To Make Your Website STAY Popular Optimize Your Website to Generate Revenue Things You're Doing Wrong With Your Website Some Basic Metrics on Website Ranking Key Links From The Show: Jeff's Site Recommended Books: Content Marketing Secrets by Marc Guberti Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger Never Broken - Songs Are Only Half the Story by Jewel Donald Trump's Books--I understand Trump has evolved into a highly controversial figure and every day seems to bring new news. While I have not read any of Trump's books, they had a big impact on Jeff and he recommended Trump's books during the episode. We don't know which side of the aisle you're in, and Jeff acknowledged that when making the book recommendation. Breakthrough Success is a business based podcast, not a political one. Love him or hate him, a lot of people got value from Trump's books. Jeff got value from his books and wanted to provide value to Breakthrough Success listeners when I asked for three book recommendations. That's why he referenced Trump's books. I know that was a lengthy explanation but as Trump is at the center of politics right now, I wanted to make sure you can appreciate Jeff's great insights and his book recommendations regardless of which side of aisle you're in.

Aug 27, 201832 min

E231: Leveraging Digital Marketing With Justin Wise

Justin Wise is the guy behind Think Digital, a done for you digital marketing service that helps you get more leads, sales, and revenue. Think Digital is the answer for all of your digital training, digital content, and digital ad related needs. Jeff Goins, Michael Hyatt, and Tom Dean are some of the people who frequently go to today's guest for advice. Many people get his advice through his podcast as well. Quotes To Remember: "Good facebook ads make a bad service, product or offer fail faster." "Tactics are great but strategy is what makes or breaks a business." "Once you start doing those two things, building an email list and publishing content, it makes the rest of the digital marketing journey a hundred times easier." "If you are broke, start with organic traffic. Once you get money, use organic to leverage it into paid." What You'll Learn: How to Capitalize on Digital Marketing Determining the Best Steps to Take for Any Digital Brand Organic Traffic VS. Paid Traffic Is investing in a coach worth the money? Key Links From The Show: Justin's Site Think Digital Podcast Recommended Books: Content Marketing Secrets by Marc Guberti Willpower Doesn't Work by Benjamin Hardy The Lazy Man's Way to Riches by Joe Karbo and Richard Gilly Nixon Rich Dad Poor Dad by Robert Kiyosaki

Aug 24, 201840 min

E230: Living The Best Life Ever With Kimi And Pua

Kimi and Pua went from fitness trainers to corporate productivity coaches and are now online business coaches. The duo was drawn together by a calling to help others which has fueled their businesses such as Best Life Ever and BLE Digital. They guide entrepreneurs around the world to create and grow successful businesses and boost their productivity. Quotes To Remember: "The best tip and hack of all time to maximize and optimize your productivity is to do what you love." "Motivation and inspiration typically come from celebrating how far we've come and recognizing how much we have done already." "You have total control over your life." "Surround yourself with other people that are also dreaming big." "We can all improve the quality of our lives just by taking a moment to ask ourselves a handful of questions every single week." "Take some time to write a handful of quality questions that's gonna lead to the quality best life ever that you are seeking in your life." What You'll Learn: Tips on Boosting Productivity How to Set High Goals Finding Time to Live Our Best Life Ever How to Live Our Best Life Ever Key Links From The Show: Kimi and Pua's Site Talk to Kimi and Pua Broke-a** to Bada** Podcast by Best Life Ever 5 Secrets to Building a Badass Online Business Audible Recommended Books: Content Marketing Secrets by Marc Guberti You Are a Bada** by Jen Sincero You Are a Bada** at Making Money by Jen Sincero Less Doing, More Living by Ari Meisel Start by Jon Acuff Essentialism: The Disciplined Pursuit of Less by Greg McKeown The Life-Changing Magic of Tidying Up by Marie Kondo

Aug 23, 201845 min

E229: Make Bigger Profits Without Getting Overworked With Terry Dean

Terry Dean started his online business from scratch in 1996. He went from delivering pizzas to designing an Internet Lifestyle business which gave him both the freedom and the money to enjoy life. He is an international speaker who helps entrepreneurs who want to make a bigger profit but feel overworked and stressed. Beyond the stages and interviews, his company MyMarketingCoach is a further manifestation of his desire to help entrepreneurs. Quotes To Remember: "Summits are extremely good way to build a list really quickly." "Probably the biggest mistake that people make is they think that just because they can do something, they should do everything." "If you are a solopreneur, you can't do the same thing as somebody who has 50 employees. The good news is, you don't have to." "Most people are held back because of lack of confidence and a desire for certainty before they get started." "If you are going to be an entrepreneur and be really successful and extremely profitable, you're going to have to embrace a little bit of uncertainty in your life." What You'll Learn: Effective Tactics on Growing Your Email List How to Avoid Getting Overworked Best Ways to Increase Your Profits How to Charge a Premium Price Balancing Emails and Other Responsibilities for your Business Key Links From The Show: Terry's Site FREE 7 Unique Ways to Create Profitable Emails...Even If You're Not a Writer Fiverr--Note From Me: check out Dorella Perlas' Fiverr profile. She writes the show notes for Breakthrough Success and has helped me book incredible guests on the show. See how she can help you on her Fiverr page. Recommended Books: Content Marketing Secrets by Marc Guberti How to Fail at Almost Everything and Still Win Big by Scott Adams Breakthrough Advertising by Eugene M. Schwartz The Adweek Copywriting Handbook by Joseph Sugarman

Aug 22, 201840 min

E228: Understanding Your Customer's LINGO With Jeffrey Shaw

Jeffrey Shaw is a business coach, speaker, and author. He is a visionary and strategic thinker who encourages others to follow a quest that is bigger than they can imagine with measurable action steps to make that quest a reality. His latest book Lingo teaches reader how they can discover their ideal customer's secret language and make their businesses irresistible. Quotes To Remember: "Step number 1 is getting clarity on defining who your ideal customer is." "A fun part about lingo is that it is actually quite unspoken." "You have to understand the perspective of the people you are building a business and writing a content for." "One of the strongest emotional human triggers that we have is familiarity." "Your niche should be your lingo." "Look at your business as building a community instead of building a business." What You'll Learn: Finding the Right People to Speak Your Lingo 5-step strategy to speak the Secret Language of Your Ideal Customer How to Continue to Expand Without Losing Current Relationships Building a Community Around Your Brand Key Links From The Show: Jeffrey's Site Episode 1: Successful Podcasting With Jeffrey Shaw How To Leverage Pareto's 80/20 Principle For Your Business Recommended Books: Content Marketing Secrets by Marc Guberti LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey Shaw Brick by Brick by David Robertson Why Should I Choose You (in Seven Words Or Less)? by Ian Chamandy and Ken Aber Fascinate by Sally Hogshead Louder Than Words by Todd Henry

Aug 21, 201844 min

E227: Accomplish Your Biggest Goal In One Year With Brianna Zajicek

Brianna Zajicek went from a teen mom and college dropout in an abusive marriage to an 8-figure entrepreneur, world traveler, researcher, and author in the making. She created the One Year Project to help people discover themselves and accomplish their big goals within 365 days. In addition to the Project, she also hosts the One Year Project Podcast where she helps listeners transform their lives. Quotes To Remember: "Technology is really one of the careers, fields or industries right now where someone can come in as a college dropout or a highschool dropout or as anything." "There's a difference in the quality of goals you set." "It all starts with setting the right goal." "Paint your 'tipping point goal' and chart it out over 90 days." "The hardest part of accomplishing anything is the waking up each day and doing one action." "A lot of times, we over-complicate everything." "If you want to be a writer, then, you need to write everyday." What You'll Learn: Being an 8-figure Entrepreneur How to Accomplish Your Biggest Goal In One Year Setting the Right Goal How to Move Your Business Forward What Holds People Back from Achieving Their Big Goals Key Links From The Show: Brianna's Site The One Year Project Podcast Recommended Books: Content Marketing Secrets by Marc Guberti The 48 Laws of Power by Robert Greene Zero to One by Peter Thiel The ONE Thing by Gary W. Keller

Aug 20, 201831 min

E226: Staying In The Flow And Getting Results With Amber De La Garza

Amber De La Garza is the Productivity Specialist, and she's passionate about helping people improve their productivity so they can reach their maximum potential land accomplish their most important goals. She is a productivity coach, trainer, speaker, writer, and host of the Productivity Straight Talk Podcast Quotes To Remember: "Productivity is investing your best time into your best activity." "It's only through clarity that you can take that massive consistent action that will actually get results." "There are some areas that you can focus on but you need to find out what is best for you." "Be very clear about what the goal is for the timeframe that you are creating content." "We need to be breaking up our focus work into some productive breaks." What You'll Learn: Strengthening Clarity and Level of Focus Action (Clarity + Focus Action = Results) How to Stay in the Flow Some Advice on Creating Content Best Approach for Taking Breaks Key Links From The Show: Amber's Site Top 10 Ways You're Screwing Your Productivity Episode 13: Finding The Next Wave Of Consumer Demand With Mike Michalowicz Recommended Books: Content Marketing Secrets by Marc Guberti Profit First by Mike Michalowicz The Compound Effect by Darren Hardy The Miracle Morning by Hal Elrod

Aug 17, 201829 min

E225: The Proven Path To Success For Any Service-Based Business With Paul Maskill

Paul Maskill grew a service-based business in just 4 years from 0 to $500K in annual and eventually sold it for three times the net profit. Having achieved the freedom he was looking for, he set out on a mission to help others achieve the same level of freedom as a consultant, coach, investor, and advocate for small business owners. Quotes To Remember: "From a macro level, you really want to look at why you started the business in the first place." "There really is no doing it right. They are just doing it their way and you are doing it your way." "Start with the end in mind and work your way backwards." "Customer experience is number one. You always want to put the customers first." "There really is no limit on as far as you want to go." "Employees are the most important people since they are delivering to your second most important people which are your customers." "You never want to compete in price. You want to compete in value." "Almost everything you do in business, you can delegate it if you do it properly." What You'll Learn: Creating Systems and Delegating Task to Others Transitioning to a Service-Based Business The Path from 0 to $500K annual revenue Key Links From The Show: Paul's Site Apply to join the Freedom Mastermind Onlinejobs.ph Episode 37: Embracing The Go-Giver Mindset With Bob Burg Recommended Books: Content Marketing Secrets by Marc Guberti The Go-Giver by Bob Burg Built to Sell by John Warrillow The E-Myth Revisited by Michael E. Gerber

Aug 16, 201832 min

E224: Ignore The Naysayers And Focus On What You Want With Tim Alison

Tim Alison is the author of Screw The Naysayers and host of a podcast with the same name where he interviews leading experts in innovation, education, and entrepreneurship every week. His goal is to inspire people to expect more from life while providing practical advice that can be used to free people from a system that has been set up to encourage them to settle. Quotes To Remember: "If you stay focused on thinking about what other people have to say, you are destined for mystery." "Most young people that are having rocketship success with business these days didn't get there by conforming to conventional wisdom." "Step back and ask what is really important to you." "If you get obsessed with proving your haters wrong, you may not be alert to where you are going." "Self belief and the people that you are hanging out with are very large predictors of what your life is gonna be." What You'll Learn: How to Ignore the Naysayers Confronting the Inner Naysayer Using Your Naysayers as Fuel for Success Staying Strong During Big Obstacles Key Links From The Show: Tim's Site - Get your FREE Ultimate Checklist to be a Happy Entrepreneur Screw the Naysayers Podcast Recommended Books: Content Marketing Secrets by Marc Guberti Screw The Naysayers by Tim Alison The War of Art by Steven Pressfield Everyone Has a Plan until Sh!t Hits the Fan by Tofe Evans The Creative Curve by Allen Gannett

Aug 15, 201839 min

E223: Get A Ton Of Positive Publicity For Your Business With Dan Janal

Dan Janal helps leaders brand their businesses with books and publicity. In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for Independent Professionals and Small Businesses. He also writes press releases designed to rank high on search engines. Quotes To Remember: "Subscription models are a great model to follow if you are thinking about starting a business or if you are thinking about how you can monetize your business even more." "There is nothing better in marketing than having your clients sell your service for you." "Everyone is a reporter and everyone is a publisher because everyone can be a content producer." "Most of the ads are read through a mobile device." "Think short and you get better results." What You'll Learn: How to Get People Into a Subscription Being a Contributor to Major Platforms Reaching a Reporter or Client in 5-Sentences or Less Key Links From The Show: Dan's Site PR LEADS How to Write and Submit an Op-Ed Audible Recommended Books: Content Marketing Secrets by Marc Guberti The Impostor Syndrome: Becoming an Authentic Leader by Harold Hillman The Art of X‑Ray Reading by Roy Peter Clark

Aug 14, 201831 min

E222: Get A Strong ROI From Content Marketing With Marina Darlow

Marina Darlow is a systems expert and productivity geek whose job is to help purpose driven and heart-centered entrepreneurs get 10-20 more productive hours each week, stop leaking money, and prevent stress-fueled breakdowns. Before she found her true passion, she spent a decade managing large-scale multi-million dollar projects for hi-tech and manufacturing companies. She made the transition because she preferred truly impacting one business owner than being a cog in a huge corporate machine. Quotes To Remember: "At the end of the day, as a business owner, you are still making the key decisions." "Money mistakes are costly in a very literal sense. They are also costly in an emotional sense." "Everything that can be automated, should be automated." "When you are stressed or anxious, you don't do your best work." "The less you beat yourself over, the sooner you'll be back in the saddle." What You'll Learn: How to Get 10-20 More Productive Hours Back Each Week Setting Systems for your Business Getting A Strong ROI From Content Marketing Key Links From The Show: Marina's Site Which System to Tackle First?! - FREE Course Better at Business Episode 15: Getting Back to Normal After "Crunch Time" You survived the Big Crunch Time. You're "only mostly dead". Now what? Recommended Books: Content Marketing Secrets by Marc Guberti Getting Things Done by David Allen Faster Than Normal by Peter Shankman The Coaching Habit by Michael Bungay Stanier

Aug 13, 201841 min

E221: Why Willpower Doesn't Work And What To Do Instead With Benjamin J. Hardy

Benjamin J. Hardy is a top writer on Medium, PhD Candidate at Clemson University, and author of Willpower Doesn't Work: Discover The Hidden Keys To Success. With his popular writings focusing on self-improvement, motivation and entrepreneurship, today's guest has spent years inspiring others to obtain success through his work, studies and personal experiences. He's one of Medium's top writers whose work has also been featured in places like Inc and Forbes Quotes To Remember: "What is in proximity to you basically is what determines what you'll become." "You should rotate your environment regularly." "Situational factors are what make flow happen. Novelty or newness is just one flow trigger." "It's not people that shape history. It's actually extreme situations." "Change your defaults." "Most of our behaviors is so unconscious that we take it for granted." "If you really want to change your life, you have to re-establish who you are around." "You get in life what you are willing to tolerate." What You'll Learn: Why Willpower Doesn't Work Staying Eager and Energized Throughout the Day How to Optimize Your Work Environment Key Links From The Show: Benjamin's SiteBenjamin P. Hardy – Medium How to Sell a Million Copies of Your Non-Fiction Book Gapingvoid Recommended Books: Content Marketing Secrets by Marc Guberti Willpower Doesn't Work by Benjamin Hardy The Story of Civilization by Will Durant The Body Keeps the Score by Bessel van der Kolk Brain Power by Kelly Howell and Michael J. Gelb The Blue Zones by Dan Buettner

Aug 10, 201837 min

E220: Making Your Brand Sticky With Jeremy Miller

Jeremy Miller is a brand strategist and the bestselling author of Sticky Branding. He has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. He lives and breathes marketing, branding, and business development, and he knows what it takes to grow a Sticky Brand. Quotes To Remember: "The companies that grow the best brand are the best marketers." "The very first thing that everyone has to do is take their marketing seriously." "In a small or medium-sized company, the measure of success is sales." "When your customers know you, like you and trust you, they will choose you first." "Your brand has a shelf-life." "Your energy and commitment to grow is actually the infectious part of your brand." "There is no overnight success. There's twenty-year-overnight success." What You'll Learn: How to have a Sticky Brand Getting More Profit from Having a Sticky Brand The 3 V's of a Brand's Performance How to Stay 'Sticky' Key Links From The Show: Jeremy's Site Recommended Books: Content Marketing Secrets by Marc Guberti Sticky Branding by Jeremy Miller Positioning by Al Ries and Jack Trout Playing to Win by Alan G. Lafley and Roger Martin

Aug 9, 201825 min

E219: Lucrative Public Speaking Despite Any Challenges With Sean Stephenson

Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18). Instead of letting his rare bone disorder define him, he has inspired millions of people around the world through his work. He's spoken in nearly all 50 U.S. States and 16 countries while presenting to big companies like Nike, Whole Foods, Zappos, Walmart, and many others. He's also shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and the Dalai Lama. Quotes To Remember: "You have to have that mindset of 'It doesn't matter how many times I get knocked down.'" "Getting on the big stage means you got to get on the little stages first." "If there's one thing that is the greatest marketing tool of all time, that is being amazing at what you do." "Self-sabotage is essentially you want wanting but you're doing the complete opposite of what it takes to get that one thing.'" "Perfect practice makes perfect." "You have to be willing to commit to hearing 'No.'" "You've got to constantly knock on doors." "Different is better than better." What You'll Learn: Getting Back Up When You Are Knocked Down How to Get On the Big Stage Having Multiple Streams of Income Avoid Self-Sabotage and Stand Up for Yourself Key Links From The Show: Sean's Site Lucrative Society — General Admission Recommended Books: Content Marketing Secrets by Marc Guberti Get Off Your "But" by Sean Stephenson Purple Cow by Seth Godin Fascinate by Sally Hogshead The War of Art by Steven Pressfield The Four Agreements by Don Miguel Ruiz The Alchemist by Paulo Coelho

Aug 8, 201835 min

E218: Scale Up Like Nobody's Business With Todd Palmer

Todd Palmer is the chief rule breaker at Extraordinary Advisors. Since 1997, his companies have helped over 5,000 people secure employment, improving their lives and the lives of their families. He is the founder and President of Diversified Industrial Staffing which was named by INC Magazine to the INC 5,000 a record setting 6 times as one of the fastest growing companies in America. Quotes To Remember: "You never run both paths simultaneously." "Short-term goals and steps become long-term successes." "The bottleneck is at the top of the bottle. Often it comes from impostor's syndrome." "Underneath a struggling brand is a struggling person." "Most resumes have lies on them." "An entrepreneur can be so focused on the bright shiny things that they missed a lot of details when it comes to the execution." "Time is finite. You can only use the hour you have right now." What You'll Learn: How Can Businesses Plan for Long-Term Scaling Getting Unstuck Re-igniting the Spark Within a Struggling Brand Finding the Right People for Your Team Key Links From The Show: Todd's Site Recommended Books: Content Marketing Secrets by Marc Guberti Mastering the Rockefeller Habits by Verne Harnish Scaling Up by Verne Harnish Start with Why by Simon Sinek The Freak Factor by David Rendall

Aug 7, 201825 min

E217: Stop Blaming And Take Personal Responsibility To Achieve Growth With Cianna Stewart

Cianna Stewart is the author of No Complaints, a book that teaches you how to stop complaining so you can change your life forever and bring you greater joy and more satisfying relationships. Quotes To Remember: "The first thing is to just notice that you are complaining and even understand what a complaint is." "Complaining is basically airing a grievance without contributing to solving a problem." "You are the average of the five people you most spend your time with." "When you focus your attention on the negative over and over again, you started living in this world of fear and constraint." What You'll Learn: How to Stop Complaining and Self-Sabotaging Staying Strong and Avoid Complaints Living a Complaint-Free Life Key Links From The Show: Cianna's Site Recommended Books: Content Marketing Secrets by Marc Guberti No Complaints by Cianna Stewart The Gifts of Imperfection by Brené Brown Difficult Conversations by Douglas Stone The Power of a Positive No by William Ury

Aug 6, 201828 min

E216: Get A Strong ROI From Content Marketing With Shane Snow

Shane Snow is an award winning entrepreneur and journalist who has helped expose gun traffickers and gender discrimination. He is a board member of the Hatch Institute, a nonprofit for investigative journalism, and currently serves as Founder at Large at Contently which works with Fortune 500 brands and has helped over 100,000 freelance journalists, artists, and photographers put food on the table. His latest book Dream Teams unveils what separates groups that simply manage to get by from those that get better together, and how we can make our companies and communities better by understanding the difference. Quotes To Remember: "You need to create content that actually sticks out and gets people attention." "Half the battle is creating a good book. The other half of the battle is getting people to pay attention or to care at all." "Just putting it out there is not enough." "It's hard to make the viral equation work out if you don't seed it to enough people initially." What You'll Learn: How to Get a Good ROI in Content Marketing Creating Something That Will Get Big Brands' Attention Learn To Create Effective Content Strategies Key Links From The Show: Shane's Site Contently The Storytelling Edge Recommended Books: Content Marketing Secrets by Marc Guberti Dream Teams: Working Together Without Falling Apart by Shane Snow The Storytelling Edge by Joe Lazauskas and Shane Snow The Creative Curve by Allen Gannett The Autobiography of Benjamin Franklin by Benjamin Franklin Kafka on the Shore by Haruki Murakami

Aug 3, 201840 min

E215: Designing Your Future With Dominick Quartuccio

Dominick Quartuccio helps individuals, teams, and businesses Design a Future they can't wait to live into. The international KeyNote speaker, trainer, executive coach, and author works with the best of the best. His latest book Design Your Future details 3 simple steps we can use to stop drifting and take command of our lives. Quotes To Remember: "Awareness alone doesn't change our behavior." "We are strangers to our future selves." "Extraordinary results are directly proportional to how narrow you can make your focus." "There is always one that outperforms the other nine combined." "If you were to focus on one thing then that would rise the tide for everything else." What You'll Learn: What is a "Drifter" How to Stop Drifting Without Relying on an Outside Force The A-D-D Model by Dominick Quartuccio Living in Your Designed Future Get Clients to Pay You at a Premium Level Key Links From The Show: Dominick's Site Tony Robinns' Seminars Recommended Books: Content Marketing Secrets by Marc Guberti Design Your Future by Dominick Quartuccio The 4-Hour Workweek by Tim Ferriss Think and Grow Rich by Napoleon Hill Outwitting the Devil by Napoleon Hill Conversations with God by Neale Donald Walsch Irresistible by Adam Alter The Power of Now by Eckhart Tolle The ONE Thing by Gary W. Keller Zero to One by Peter Thiel

Aug 2, 201847 min

E214: The Communication Secrets To Get From Good To Great With Carmine Gallo

Carmine Gallo is a three-time Wall Street Journal bestselling author, internationally popular keynote speaker, Harvard instructor, and communication advisor for the world's most admired brands. A "communications guru," according to Publishers Weekly, Gallo's books have been translated into more than 30 languages. He delivers highly customized, engaging, inspiring, and actionable multimedia keynotes based on his international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, and The Storyteller's Secret, among others. Quotes To Remember: "The ability to express your ideas convincingly and persuasively is more important today than ever before in human civilization." "Persuasion is actually more important today than ever before." "You cannot be a successful entrepreneur today if you are not a great storyteller." "The tools of communication have changed." "Steve Jobs, in my mind, is still the greatest business storyteller of all time." "Average only guarantees below average results. You have to have something extra." "For content creators today, their extra is their imagination or creativity." "It's the best idea who wins. It's not your ego." What You'll Learn: How to Effectively Communicate Your Ideas Get Better at Telling a Story How to Tell People About Your Expertise How Can We (As Leaders) Drive Others Key Links From The Show: Carmine's Site Ballantine KPMG Recommended Books: Content Marketing Secrets by Marc Guberti Five Stars: The Communication Secrets to Get from Good to Great by Carmine Gallo Principles: Life and Work by Ray Dalio Losing My Virginity by Richard Branson Finding My Virginity: The New Autobiography by Richard Branson Enlightenment Now by Steven Pinker

Aug 1, 201849 min

E213: Freakishly Effective Social Media For Network Marketing With Ray Higdon

Ray Higdon is a two time bestselling author who has shared the stage with Tony Robbins, Bob Proctor, Les Brown, Robert Kiyosaki, and many more. Their coaching company was recognized this year on the Inc 5000 as one of America's fastest growing companies. He help network marketers grow large teams and create freedom in their lives Quotes To Remember: "Social Media is one of the best things that happened in network marketing but also the worst." "It (social media) is really just a way to more efficiently connect with more people." "As long as you are using social media to create connections with other people, then you are probably doing it right." What You'll Learn: Using Social Media to Find Prospects Is Creating Too Much Content Worth It? Connecting With Your Audience Through Social Media Key Links From The Show: Ray's Site Rank Makers Recommended Books: Content Marketing Secrets by Marc Guberti Freakishly Effective Social Media for Network Marketing by Jessica Higdon and Ray Higdon The Obstacle Is the Way by Ryan Holiday The War of Art by Steven Pressfield How to Get Rich by Felix Dennis

Jul 31, 201825 min

E212: The LinkedIn Lead Generation Blueprint With Jimena Cortes

Jimena Cortes is a marketing consultant specializing in online lead generation. She is a published author, international speaker, and entrepreneur who is the founder of Wizard Media, an online marketing agency and LeadGen Mastery, which is an online training teaching companies how to generate high value leads on LinkedIn. Quotes To Remember: "The biggest thing is having consistency." "Nobody really cares about you. They care about what you can do for them." "It doesn't matter how successful you are. There's always the next level and that's something that you want." "You don't want to have all your eggs in one basket." "Don't do everything at once." What You'll Learn: Finding Leads and Building Relationships via LinkedIn Using LinkedIn Premium to Get Prospects Creating a Good LinkedIn Profile Benefits of Publishing Articles on LinkedIn Key Links From The Show: Jimena's Site Wizard Media Recommended Books: Content Marketing Secrets by Marc Guberti Money. Wealth. Life Insurance. by Jake Thompson The Millionaire Master Plan by Roger J. Hamilton Think and Grow Rich by Napoleon Hill The 48 Laws of Power by Robert Greene

Jul 30, 201830 min

E211: Starting Your Movement With Jennifer Dulski

Jennifer Dulski is the head of Groups and Community at Facebook. She has more than 15 years of experience at successful startups and big-brand internet companies, including as a business unit leader at Yahoo! and as CEO of The Dealmap, which was acquired by Google in 2011. She was most recently president and COO of Change.org. She writes about leadership, management and entrepreneurship for LinkedIn Influencers, Fortune, Huffington Post, and other media outlets. Quotes To Remember: "You need to take certain steps to make clear what you want to see happen in the world." "When you have that clarity of vision, desired future, purpose and clear story, that's one thing that helps you turn your intention into action." "Stories still add value in bringing that data into life." "You do have to be willing to be a little bit vulnerable to share a story." "With vulnerability comes more support." What You'll Learn: How to Start a Movement Transforming Intention into Action Getting Better at Storytelling Key Links From The Show: Jennifer's LinkedIn The Dealmap Change.org Drybar Yellowberry Recommended Books: Content Marketing Secrets by Marc Guberti PURPOSEFUL: Are You a Manager or a Movement Starter? by Jennifer Dulski Gung Ho! by Kenneth H. Blanchard and Sheldon Bowles Free Prize Inside! by Seth Godin Mastering the Rockefeller Habits by Verne Harnish

Jul 27, 201829 min

E210: From Homeless To 7-Figures With Akbar Sheikh

Akbar Sheikh helps online startups and existing companies boost their sales. His success story of going from homelessness to 7-figures is very inspiring, and that's what we'll focus on in this episode. He is responsible for several funnels reaching seven figures by using the golden 7 principles of ethical persuasion. Quotes To Remember: "If you have a why that makes you cry, then your focus is different." "People are just not focused. People who succeed are." "It's about having a game plan." "In order to make 7 figures, you need the right mindset, the right funnel and the right traffic that works." "If you take action, you're gonna succeed." What You'll Learn: Rising to 7-figures Quickly How to Structure a Successful Funnel Learn How to Drive Traffic to Funnels Key Links From The Show: Akbar's Site FREE Masterclass! Recommended Books: Content Marketing Secrets by Marc Guberti 7 Figure Funnels by Akbar Sheikh

Jul 26, 201827 min

E209: Maximizing Breakthrough Performance With Anne Sugar

Anne Sugar is an executive coach and speaker who has advised top leaders at companies including TripAdvisor, Sanofi Genzyme, and Havas. She served as an executive coach for Harvard Business School Executive Education and has guest lectured at MIT. Quotes To Remember: "It's how you can simply do it and get the most impact in the shortest amount of time." "Find somebody that you can partner with that can help you keep accountable." "Small wins add up to a lot more opportunity or impact over time." "It's about forgetting about your misses." "Reading is one of the most important ways to have breakthrough success." What You'll Learn: Identifying the Goals that Matter How to Maximize Performance Without Getting Distracted Ways to Get Unstuck Key Links From The Show: Anne's Site Audible Harvard Business Review Recommended Books: Content Marketing Secrets by Marc Guberti Stand Out by Dorie Clark The Power of Moments by Chip Heath and Dan Heath Smartcuts by Shane Snow

Jul 25, 201825 min

E208: How Buffer Grows Plus Some Emerging Content Marketing Trends With Kevan Lee

Kevan Lee is the director of marketing at Buffer, the social media management tool for brands, agencies, and marketers. Through his content, he shares everything he knows about startup marketing, management, and leadership. Quotes To Remember: "It's not an evergreen article if it might not be relevant a year from now." "Doing content well takes a lot of focus. It takes lot of time and energy to really sit down and write something that will stand out and will be useful to people." "If you're putting out great content, the audience will come." "It's worth it but it might take a while to get there." What You'll Learn: How Does Buffer Works The Netflix Method to Content Marketing Getting Into a Habit of Creating Content Everyday Key Links From The Show: Kevan's Site Buffer Medium The Pmarca Blog Archive Recommended Books: Content Marketing Secrets by Marc Guberti Bird by Bird by Anne Lamott We Are All Weird by Seth Godin Crossing the Chasm by Geoffrey Moore Take the Stairs by Rory Vaden The Compound Effect by Darren Hardy Rise and Grind by Daymond John

Jul 24, 201837 min

E207: Skyrocket Your Online Influence With Josh Elledge

Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, he launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies. He is a frequent speaker at podcasting and social media conferences including Social Media Marketing World. He's a weekly consumer expert on Fox 35 Orlando and News 13, writes a syndicated column for nine newspapers, and has appeared in the media more than 2000 times. Quotes To Remember: "Exposure is everything in business." "We all need customers to survive, let alone thrive." "Shoot for audience that are ultimately going to pay you money." "Business owners have one job and that is to grow the company." "On all social media, the most important thing you can do is have a full and complete profile." What You'll Learn: Picking the Best Way to Gain Influence How to Balance Content Creation and Building Influence Building Healthy Relationships with Audience and Influencers Using LinkedIn to Grow Your Audience Key Links From The Show: Josh's Site Josh's LinkedIn Free webinar: 3 Secrets to Skyrocket Your Online Influence! Recommended Books: Content Marketing Secrets by Marc Guberti How to Win Friends and Influence People by Dale Carnegie Think and Grow Rich by Napoleon Hill Atlas Shrugged by Ayn Rand The Miracle Morning by Hal Elrod

Jul 23, 201839 min

E206: Stand Out & Find Your Yellow Tux With Jesse Cole

Jesse Cole is the founder of Fans First Entertainment and owner of two multimillion dollar teams, the Gastonia Grizzlies and the Savannah Bananas. He's been featured on MSNBC and as a keynote speaker all over the country, promoting his motto "If it's normal, do the exact opposite." In his latest book Find Your Yellow Tux, today's guest shares how to become successful by standing out. Quotes To Remember: "If it's normal, do the exact opposite." "It's not just standing up by being crazy and wearing a yellow tux. It's standing up by providing the best fan experience." "It's just not about the customers, it's about fans." "Our biggest fans are our employees." "Put yourself in your customer's shoes." "The last impression makes the lasting impression." What You'll Learn: How It's Like to Own Two Multimillion Dollar Teams How to Stand Out Enhancing Customer Experience Getting Good at Follow-Ups Key Links From The Show: Jesse's Site Joey Coleman's Site BetterBookClub Recommended Books: Content Marketing Secrets by Marc Guberti Find Your Yellow Tux by Jesse Cole Never Lose a Customer Again by Joey Coleman Worth Doing Wrong by Arnie Malham The Carpenter by Jon Gordon Everybody Matters by Robert Chapman Peak by Chip Conley

Jul 20, 201832 min

E205: Living The Dynamic Lifestyle With Chris And Eric Martinez

Chris and Eric Martinez are #1 international bestselling authors and are the founders of Dynamic Duo Training, an online exercise, nutrition, and lifestyle consulting business. They have worked with thousands of people online and in person to help them look, feel, and perform better while living the dynamic lifestyle. They are also business coaches who help personal trainers, fitness professionals, and health enthusiasts grow their online fitness businesses. Quotes To Remember: "The magic always lies in simplicity or just making things simple." "Flexibility is key with everything." "When you are an entrepreneur starting business, we are always taught to know what our big why is. I think the same things goes for your fitness journey." "We are own worst critics." What You'll Learn: Transforming Our Bodies into the Dynamic Lifestyle Working as a Dynamic Duo Getting Over that Hurdle and Start Taking Actions The R.E.F Model Reinforcing the 'WHY' Key Links From The Show: Chris and Eric's Website Recommended Books: Content Marketing Secrets by Marc Guberti The New Era Of Fitness by Eric and Chris Martinez The Magic of Thinking Big by David J. Schwartz Relentless by Tim S. Grover Mindset by Carol Dweck Live Life Aggressively! by Mike Mahler

Jul 19, 201825 min

E204: The Scalable Business Success Formula With Barbara Turley

Barbara Turley is the founder and CEO at The Virtual Hub, one of the leading companies that recruits, trains, and manages virtual assistants in the digital marketing and social media space. She's an investor and entrepreneur with a keen interest in scalable business models, systems, processes, and automation, content marketing, and the power of inspired and empowered teams. She's also the founder of Energise Wealth, an online platform for ambitious women who want to create wealth and impact from whatever stage they are in their wealth journey. Quotes To Remember: "It's one thing to unearth a problem and to be able to deliver a product or solution that caters that problem." "Unless you are able to unearth and deal with the other problems that evolved from an initial problem, that's where you start getting into scalable businesses." "We want to be building scalable businesses because that's how we reach more people so you have more impact." "Hiring people is not as simple as people think." "People hold themselves back and they have a great habit of blaming everybody else for that but not seeing that the road block is actually them. What You'll Learn: What Does a Scalable Business Model Look Like Finding the Right People We Can Trust Hiring a Virtual Assistant Delegating Tasks to Virtual Assistants Key Links From The Show: Barbara's Site Energise Wealth Recommended Books: Content Marketing Secrets by Marc Guberti Built to Sell by John Warrillow The Zappos Experience by Joseph Michelli The Seven Habits of Highly Effective People by Stephen Covey

Jul 18, 201834 min

E203: Can Vegan Cooking Be The Secret Sauce For Higher Productivity With Max La Manna

Max La Manna guest is a zero-waste plant-based chef who educates others on how they can eat healthier. He uses his blog, Instagram, and other platforms to spread the word. He's been featured on BuzzFeed, Now This News, and other places, and he believes that vegan is the future. Quotes To Remember: "Vegan doesn't necessarily mean healthy." "I don't think we need to consume as much protein as we think we do." "Give it a try and see how you feel. You have nothing to lose." "In America, out of all the people who considered themselves as vegan, 20% are men." What You'll Learn: Being a Vegan How Vegan Lifestyle Improves Productivity Advantages of Being a Vegan Vegetarian Protein Sources Key Links From The Show: Max's Site Max's Instagram Good Catch Recommended Books: Content Marketing Secrets by Marc Guberti Intuition: Knowing Beyond Logic by Osho Siddhartha by Hermann Hesse Kitchen Confidential by Anthony Bourdain

Jul 17, 201828 min

E202: Make The Impossible Possible With Steve Sims

Steve Sims is the visionary founder of Bluefish, the world's first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. His recent published book Bluefishing teaches people how they can make things happen and make the impossible possible. Quotes To Remember: "People want what they feel that they can't get." "Delegation is the evil of all entrepreneurs. We hate to delegate." "You have to force yourself to delegate. It's tough but you have to do it." "An entrepreneur is a visionary." "Every leader needs supporter." "You need to be a master delegator. You need to be a master process creator." What You'll Learn: Making Impossible Possible Growing the Team and Getting Better with Delegation How A Narrow Focus Can Benefit Entrepreneurs What Exactly Makes a Brand Great Key Links From The Show: Steve's Site Recommended Books: Content Marketing Secrets by Marc Guberti Bluefishing by Steve Sims Jay Abraham's Books Oh, the Places You'll Go! by Dr. Seuss Mastermind Dinners by Jayson Gaignard

Jul 16, 201831 min

E201: The Power Of Digital Marketing For Business Growth With Ryan Cote

Ryan Cote is the director of digital services and partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. From lead generation to marketing strategy for small business, today's guest and his company rise above the get-featured-quick schemes. He helps business owners grow their book or business in today's online world. Quotes To Remember: "The main thing is making sure you have a rock-solid website." "The more enticing you can make the title and description, the better the chance of getting a click." "With SEO, link building is just part of the equation." "Set and forget is the biggest issue with pay-per-click campaigns." "No matter what you do, you're working with people." What You'll Learn: Pointers on Getting Leads through Digital Marketing Ways to Get More Organic Traffic from Google Best Strategies to Get Paid Traffic Facebook Ads vs. Google Ads Key Links From The Show: Ryan's Site Ryan on LinkedIn Recommended Books: Content Marketing Secrets by Marc Guberti How to Win Friends and Influence People by Dale Carnegie The ONE Thing by Gary W. Keller The Compound Effect by Darren Hardy

Jul 13, 201826 min

E200: "Work It" Contains Fascinating Secrets For Success With Carrie Kerpen

Carrie Kerpen is the co-founder and CEO of Likeable Media, an award winning content studio that was named Crain's 6th best place to work in NYC. She is the author of WORK IT: Secrets for Success from the Boldest Women in Business and a columnist for Inc and Forbes. The KeyNote speaker has spoken in conferences around the world and been featured in the New York Times, ABC World News Tonight, FOX News, and CNBC. Quotes To Remember: "No matter what choices you make, as long as they are the choices that work for you, you can achieve great success." "Your network is your net worth." "Confidence is such an important skill and one of the big key elements of confidence is learning how to talk about yourself." "Following what the person ahead of you is doing won't always work." "You can do it all but just not at the same time." What You'll Learn: Improving your networking skills Being More Confident with Bragging Cracking the Confidence Code Staying Disciplined With Finances Key Links From The Show: Carrie's Site Likeable Media Recommended Books: Content Marketing Secrets by Marc Guberti Work It: Secrets for Success from the Boldest Women in Business by Carrie Kerpen The 5 Second Rule by Mel Robbins The Power of Onlyness by Nilofer Merchant Give and Take by Adam Grant Pick Three: You Can Have It All (Just Not Every Day) by Randi Zuckerberg

Jul 12, 201820 min

E199: Getting Beyond The Comfort Zone With Andy Molinsky

Andy Molinsky is a professor at Brandeis University's International Business School with a joint appointment in the Department of Psychology. His work helps people learn how they can act outside of their comfort zones. His research and writing has been featured in the Harvard Business Review, Inc Magazine, Psychology Today, the Financial Times, the New York Times, the Wall Street Journal, the Boston Globe, NPR, and Voice of America. He was awarded as a Top Voice for LinkedIn for his work in Education. He is also the author of two books, Global Dexterity and Reach. Quotes To Remember: "Courage isn't the absence of fear. It's the ability to take actions in the presence of fear." "Use what we have inside of us to overcome those barriers." "Sometimes we want to stay right in our comfort zone." "Conviction is a deep sense of purpose." What You'll Learn: Stepping Out of Your Comfort Zone Staying Focused Outside of Your Comfort Zone Building Resilience and Confidence Key Links From The Show: Andy's Site Recommended Books: Content Marketing Secrets by Marc Guberti Global Dexterity by Andy Molinsky Reach by Andy Molinsky Difficult Conversations by Bruce Patton, Douglas Stone, and Sheila Heen Getting to Yes by Roger Fisher and William Ury

Jul 11, 201823 min

E198: How To Go From Ordinary To Extraordinary With Erik Seversen

Erik Seversen is a writer, speaker, adventurer, entrepreneur, and educator. His new book Ordinary To Extraordinary highlights the story of an average man's adventurous search for meaning. Quotes To Remember: "I believe it is possible for ordinary people to choose to be extraordinary." "Taking care of the self first is a better way to be a better entrepreneur." "Breaking that barrier of 'How much do I really know?' is really key." "When you are relaxed, you are able to do more." "Knowing is not enough, we must do. Willing is not enough, we must apply." "The bigger we dream, the bigger we're gonna reach." "Anybody who is breaking through success or wants to breakthrough success needs mentors." What You'll Learn: Being an Adventurous Entrepreneur Learning a New Language Transitioning from Being Ordinary to Extraordinary Key Links From The Show: Erik's Site Recommended Books: Content Marketing Secrets by Marc Guberti The E-Myth Revisited by Michael E. Gerber The Power of Meaning by Emily Esfahani Smith The Magic of Thinking Big by David J. Schwartz

Jul 10, 201831 min

E197: Developing A Legendary Business Plan With Henry Lopez

Henry Lopez has over 34 years of diverse business experience through successful careers in various fields and the businesses he started. He co-founded of Levante Business Group which supports entrepreneurs and small business owners. In addition to Levante, he's also the co-owner of iTopIt which is a self-serve frozen desserts restaurant in Colorado Springs, co-owner of Wild Blue Car Wash which is also in Colorado, and co-founder of L3 Destinations, a travel agency which be co-founded with his wife. When he's not working on his businesses, he's co-hosting The How Of Business Podcast. Quotes To Remember: "The business plan needs to be written for ourselves." "Start with the profit goal that you have but of course it has to be realistic." "Forget about writing it for somebody else and instead write if for yourself." "Break it down into smaller components." "Take some time to acknowledge all the progress that you've made." What You'll Learn: Making an Effective Business Plan How Often Should You Update a Business Plan Holding on to Your Business Plan Tips on Writing Your Business Plan Key Links From The Show: The How of Business Podcast Levante Business Group Recommended Books: Content Marketing Secrets by Marc Guberti The Power of Habit by Charles Duhigg DotCom Secrets by Russell Brunson The War of Art by Steven Pressfield Do the Work by Steven Pressfield

Jul 9, 201827 min

E196: Bouncing Back On The Way To Massive Profits With Kevin Kruse

Kevin Kruse started his first business at 22 and worked around the clock. A year later, he found himself in debt from that business and walked away from it. However, that would not be the end. He would go on to build and sell several multi-million dollar technology companies, winning both the Inc 500 and Best Place to Work awards. He has written several books including the NYT bestseller We: How To Increase Performance And Profits Through Full Engagement, Employee Engagement 2.0, and 15 Secrets Successful People Know About Time Management. The Forbes Leadership columnist is going to take some time to share his insights with us. Quotes To Remember: "If you really want to build something of substance, it takes a team." "If you want to practice extreme productivity, throw out your to-do list and just work from your calendar." "41% of the things on to-do list, we never do." "That day calendar is your to-do list." What You'll Learn: Things You Learn From Your First Business Get Better at Time Management Focusing on the Things You Should Do Key Links From The Show: Kevin's Site Recommended Books: Content Marketing Secrets by Marc Guberti We: How to Increase Performance and Profits Through Full Engagement by Kevin Kruse 15 Secrets Successful People Know About Time Management by Kevin Kruse Employee Engagement 2.0 by Kevin Kruse The ONE Thing by Gary W. Keller Meditations by Marcus Aurelius What Got You Here Won't Get You There by Marshall Goldsmith The Ultimate Sales Machine by Chet Holmes

Jul 6, 201832 min

E195: The Million Pound Mission With Adam Schaeuble

Adam Schaeuble is the host of the top ranked fitness podcast, The Million Pound Mission. He reached a point in his life where he weighed 327 pounds and was already having weight related health issues in his late twenties. After overhauling his lifestyle and losing over 100 pounds as a result, he set on a mission to inspire over one million pounds of health results through his podcast, coaching programs, and the Million Pound Mission Bootcamp. Quotes To Remember: "Run you body like your business." "We have to understand our danger zones." "Amazing results are there truly for the taking." "It's not a one-day fix." "Your why's has to be bigger than the combined sum of the why not's" "The hardest exercise you'll ever do is taking your finger from pointing away and turn that hand around." What You'll Learn: Investing in Your Health Tips for Setting Goals Achieving Your Health Goals While Still Growing Your Business Key Links From The Show: Adam's Site The Million Pound Mission Podcast The Million Pound Mission Bootcamp Transformation Battle Plan Workbook Recommended Books: Content Marketing Secrets by Marc Guberti The ONE Thing by Gary W. Keller Profit First by Mike Michalowicz The Pumpkin Plan by Mike Michalowicz Finding Ultra by Rich Roll

Jul 5, 201834 min

E194: Building A Business That Thrives In The Future With Lior Arussy

Lior Arussy is an experienced change practitioner, success accelerator and author. His newest book, Next is Now: 5 Steps for Embracing Change - Building a Business that Thrives into the Future provides expertise, insights and actionable tools to empower individuals and business leaders to embrace change and build careers/companies that thrive both now and in the future. Quotes To Remember: "The way we view the future, that affects what kind of future is going to be waiting for us." "When people hear the word 'change', what they hear is the negative judgement on the past." "Change needs to have an inauthentic bridge between the past and the future for people to be able to accelerate change." "Face the fact objectively." "The impact that you make on people should define you, not the processes that you use." "Make yourself change-resilient so you can be more relevant in the marketplace." "Understand the power that you do have not the power that you don't have." "Living with your values comes with a price." What You'll Learn: Why Are We Afraid of Change The 5 Steps to Embracing Change Finding the Right Changes You Should be Making Key Links From The Show: Lior's Site Recommended Books: Content Marketing Secrets by Marc Guberti Next is Now: 5 Steps for Embracing Change by Lior Arussy To Heal a Fractured World by Jonathan Sacks Love Is the Killer App by Tim Sanders Simply Brilliant by William C. Taylor

Jul 4, 201830 min

E193: Leverage LinkedIn To Generate Non-Stop Sales Leads, Clients, And Revenue With John Nemo

John Nemo is an Online Course Creator and Bestselling Author who helps Business Coaches, Consultants, Entrepreneurs and Small Business Owners generate quality leads, build their client base and increase revenue using digital marketing platforms and tools like LinkedIn and Webinars. The Minneapolis based social media consultant has personally rewritten LinkedIn profiles for A-List Entrepreneurs including Chris Brogan, Mari Smith, John Lee Dumas, Bob Burg, Tom Ziglar, Jairek Robbins, Dan Miller, Ray Edwards and many others. When he's not consulting world class entrepreneurs, he's regularly guest blogging for Inc. Magazine and American City Business Journals. In addition to those, his work has also been featured in The Huffington Post, Business Insider on LinkedIn's marketing blog and many other publications online. Since 2012, he's helped hundreds of Business Coaches, Consultants, Small Business Owners, Entrepreneurs and others across dozens of different industries worldwide leverage LinkedIn to generate nonstop sales leads, clients and revenue. Quotes To Remember: "There are three P's that we need to remember to be successful on LinkedIn: 1) Profile 2) Prospecting and 3) Profit." "You've got to make it about your customer." "The riches are really in the niches." "It's a mistake to ask people right away to get on the phone. You gotta earn that." "Timing is everything." "There is no excuse for you not to monetize your passion through social media, through the tools and technology that we have." What You'll Learn: Finding Clients Through LinkedIn 3 P's to be Successful on LinkedIn Growing to Six Figures in 90 Days Using LinkedIn in Getting Traffic and Growing Your Email List Is LinkedIn Premium Worth it? Key Links From The Show: John's Site John's LinkedIn Nemo Radio Messaging Magic LinkedIn ProFinder Recommended Books: Content Marketing Secrets by Marc Guberti Linkedin Riches by John Nemo How to Win Friends and Influence People by Dale Carnegie Deep Work by Cal Newport The Magic of Thinking Big by David J. Schwartz Winning the Story Wars by Jonah Sachs

Jul 3, 201842 min

E192: Grow A Profitable Business With Nancy Ganzekaufer

Nancy Ganzekaufer is a focused, motivated, and dedicated business coach. Through her work, she empowers creative entrepreneurs to build the life and business they have always wanted. In addition to business coaching, she is a National Board member of the Interior Design Society (IDS) and the Current and Founding President of the IDS Virtual Chapter. Quotes To Remember: "Identify your ideal client." "Niche is rich and broad is broke." "Nail your sales closing conversations." "When you are growing a business, you have to give up the non-essentials." "As you start making profits, it's smart to bring assistants." What You'll Learn: Key Foundation of a Profitable Business Staying Focused on What's Important Balancing Time Between Family and Business Key Links From The Show: Nancy's Site Interior Design Society The Profit Puzzle with Nancy Ganzekaufer Your Business in Words $200 OFF Discounted Coaching Call with Nancy Audible Recommended Books: Content Marketing Secrets by Marc Guberti The Perfect Day Formula by Craig Ballantyne Profit First by Mike Michalowicz The Big Leap by Gay Hendricks

Jul 2, 201831 min

E191: Achieve Breakthroughs And Permanently Transform Into The New You With Calvin Wayman

Calvin Wayman is an author, speaker, and social media entrepreneur. He's been featured in the Huffington Post, Social Media Examiner, EOFire, and many other places. Influencive named him a Top 30 Entrepreneur and is the author of the bestselling book Fish Out Of Water. Quotes To Remember: "Take consistent imperfect actions." "Progress is the name of the game, not perfection." "Sometimes, it's not just the positive that you need." What You'll Learn: Achieve Breakthroughs And Permanently Transform Into The New You How to Stay Strong When You Hit a Gray Area Making the Leap From Your Day Job Key Links From The Show: Calvin's Site Recommended Books: Content Marketing Secrets by Marc Guberti Fish Out of Water by Calvin Wayman The ONE Thing by Gary W. Keller Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter The Total Money Makeover by Dave Ramsey

Jun 29, 201827 min

E190: Break Free From The Confusion And Chaos Of Financial Illiteracy On The Road To Freedom With Damion Lupo

Damion Lupo is a bestselling author in personal finance who is rewriting the rules and plans for retirement. He believes that every human has a life of freedom and joy awaiting once we break free from the confusion and chaos of financial illiteracy. Quotes To Remember: "Cash is not financial freedom, neither is cash flow." "You have to stumble and make mistakes on your way to success." "One of the biggest misconceptions is either 'Save your way to wealth' or 'You have to have money to make money.'" "It doesn't matter what you know or what you can do or what your experience so much as it matters how fast you can learn, adapt and change." "When you do say YES, you're saying NO to something else." What You'll Learn: Achieving Financial Freedom Preserving Financial Freedom Misconceptions on Financial Freedom Key Links From The Show: Damion's Site Damion's Books Recommended Books: Content Marketing Secrets by Marc Guberti Mastery: The Keys to Success and Long-Term Fulfillment by George Leonard Principles: Life and Work by Ray Dalio Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter

Jun 28, 201824 min

E189: Use Authority Marketing To Lead Your Field With Adam Witty

Adam Witty is the founder and Chief Executive Officer of Advantage | ForbesBooks. He has built Advantage Media Group, The Business Growth Company™, into one of the largest business book publishers in America, serving over 1,000 Members in 40 U.S. states and 13 countries. Advantage was listed on the Inc. 5000 list of America's most rapidly growing private companies in 2017, 2016, 2014, 2013, and 2012 and named to the Best Places to Work in South Carolina list for 2013, 2014, and 2015. Quotes To Remember: "It doesn't happen overnight." "Starting with content marketing as the first pillar to building authority is the easiest way and the most logical place to start." "Referral Marketing is probably the most under-utilized marketing pillar in probably every company in the world." "Twenty percent of your customers will freely refer you." "There isn't a single customer of any company that wants to be an unpaid salesperson." "The bigger the authority figure you are no matter what it is that you do, the more likely your clients will refer you." What You'll Learn: How to Become an Authority The 7 Pillars of Authority Marketing Referral Marketing 101 The 20-60-20 Rule Getting Better at Shining the Spotlight to Ourselves Key Links From The Show: Adam's Site Advantage|ForbesBooks Recommended Books: Content Marketing Secrets by Marc Guberti Authority Marketing by Adam D. Witty and Rusty Shelton No B.S. Direct Marketing by Dan Kennedy American Icon by Bryce G. Hoffman The Discipline of Market Leaders by Fred Wiersema and Michael Treacy

Jun 27, 201848 min

E188: Get Better At Building Effective Work Relationships With Todd Davis

Todd Davis has served on the Board of Directors for HR.com and is a member of the Association for Talent Development and the Society for Human Resource Management. In his latest book Get Better, he shares 15 proven practices you can use to build effective relationships at work. Quotes To Remember: "You have to take a dose of humility and realize that we are all in the state of getting better." "Think 'We', not 'Me'." "Soft skills are the 80-90% of what people are hired and fired for." "Be the change you seek in the world." "We all have biases." What You'll Learn: How to Start Building Relationships at Work Different Ways to Nurture Relationships Balancing Time Between Relationships and Content Key Links From The Show: FranklinCovey HR.com Association for Talent Development Society for Human Resource Management No Exit by Jean-Paul Sartre IDEO Recommended Books: Content Marketing Secrets by Marc Guberti Linchpin: Are You Indispensable? by Seth Godin The Tipping Point by Malcolm Gladwell The Art of Innovation by Jonathan Littman

Jun 26, 201832 min

E187: An Inspiring Dream That Took The World By Surprise With Jim Johnson

Jim Johnson is an authority on realizing your dreams. As a high school basketball coach, he took over three losing variety programs and turned them into winners in a short period of time. In addition to speaking full-time as he inspires more people, he became involved with AutismUp, the leading 501(c)3 autism advocacy organization in Rochester and the surrounding areas. Quotes To Remember: "Any team that has success does have some talent." "The team that has talent that works together is usually the champion." "You really got to figure out what's your passion." "When you think it, ink it!" "You should have a personal growth plan." What You'll Learn: What Makes a Team Great Tapping Your Inner Drive Taking Action Towards Your Goals Having a Personal Growth Plan Key Links From The Show: Jim's Site AutismUp Recommended Books: Content Marketing Secrets by Marc Guberti A Coach and A Miracle by Jim Johnson The 7 Habits of Highly Effective People by Stephen Covey The 21 Irrefutable Laws of Leadership by John C. Maxwell The Success Principles by Jack Canfield The Last Lecture by Jeffrey Zaslow and Randy Pausch Season of Life by Jeffrey Marx

Jun 25, 201829 min

E186: Get REAL Content Marketing Results With Madeleine Taylor

Madeleine Taylor is the driving force behind the business management and growth of Content Refined, the Canadian Content Marketing Agency born from a desire to simplify the process of content creation for business owners. Quotes To Remember: "Keyword Research part is the planning phase and the execution phase is the content creation phase." "Content is king." "Google really rewards people with high quality content." "Make sure that you are writing great writers to write the content." You can't just publish once every few months and expect your traffic to climb. It has to be a consistent and concise effort." "One blog post per month is not enough to call it a content creation strategy." "If you are going to invest in one area, invest it in your content plan." What You'll Learn: Things to Do When Creating Content Tips on Keywords Research How to Plan for a Content Post Production Process on Content How to Increase Traffic Key Links From The Show: Madeleine's Site - Use the coupon code: breakthrough for a 20% off on your 1st month (First 100 people only) Ahrefs SECockpit MarketMuse Recommended Books: Content Marketing Secrets by Marc Guberti The Entrepreneur's Guide to Keeping Your Sh*t Together by Rob Walling and Sherry Walling Before The Exit by Dan Andrews The E-Myth Revisited by Michael E. Gerber

Jun 22, 201834 min

E185: Rapidly Grow Your Podcast While Spending Time With Your Family With Darrell Darnell

Darrell Darnell began podcasting in 2008 and formed the Golden Spiral Media podcast network in 2010. Now he is a full-time podcast consultant and producer with his company Pro Podcast Solutions which offers a full suite of services to support new and existing podcasters. He nearly went out of business in January 2015 but now has a rapidly growing company serving clients worldwide and earning multiple six figures each year. Quotes To Remember: "It just goes back to what we personally choose to prioritize." "As men, we love our work. We find our identity in our work." "Profitable can be defined in different ways." "It is important for any podcaster to take a moment and define what would make your podcast successful." "A podcast should not be your first entry point to making a contact with a person." "Always be checking yourself and just ask yourself 'Is what I'm doing right now the best thing that I could be doing?'" What You'll Learn: How to Rank High in a Podcast Category Managing a Rapidly Growing Company Keeping Family as a Priority What Holds People Back Having a Profitable Podcast Key Links From The Show: Darrell's Site Golden Spiral Media Recommended Books: Content Marketing Secrets by Marc Guberti Platform by Michael S. Hyatt 80/20 Sales and Marketing by Perry Marshall The Big Leap by Gay Hendricks

Jun 21, 201838 min